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Selling Graphic and Web Design
by Donald SparkmanExpert guidance on selling graphic design, in print and online. Attract today's savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman's approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client's needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. New edition of a classic Up-to-the-minute advice on selling to internet clients Get the top clients and keep them
Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series)
by Stephen WardSelling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Selling Sex in the Silver Valley: A Business Doing Pleasure
by Dr Heather BranstetterOnce the largest silver producer in the world, Wallace became notorious for labor uprisings, hard drinking, gambling and prostitution. As late as 1991, illegal brothels openly flourished because locals believed that sex work prevented rape and bolstered the economy, so long as it was regulated and confined to a particular area of town. The madams enjoyed unprecedented status as influential businesswomen, community leaders and philanthropists, while elsewhere a growing aversion to the sex trade drove red-light districts underground. Dr. Heather Branstetter’s research features previously unpublished archival materials and oral histories as she relates the intimate details of this unlikely story.
Selling Women's History: Packaging Feminism in Twentieth-Century American Popular Culture
by Emily WestkaemperOnly in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women's History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women's empowerment that flooded the marketplace.
Selling Your Crafts at Craft Shows: Storey's Country Wisdom Bulletin A-156 (Storey Country Wisdom Bulletin Ser.)
by Madelaine GraySince 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.
Selling Your Crafts: Revised Edition
by Susan Joy SagerDrawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. The book details how to network effectively and build a customer base, listing organizations, business associations, and crafts publications that offer further sources of information. Filled with easy-to-understand examples and sample forms and contracts, this book provides the essential tools for prospering in the crafts business, as well as the resources needed to keep savvy as business grows.
Selling Your Photography: How to Make Money in New and Traditional Markets
by Richard WeisgrauSelling Your Photography is the road map to help photographers find their way through the complexities of the marketplace and get their images published! This insider's guide examines magazines, newspapers, books, posters, greeting cards, calendars, brochures, print and Web advertisements, annual reports, and more. Chapters cover how to:· Break into diverse markets · Shoot and sell stock and assignment photography · Find advertising, corporate, editorial, and merchandise segment clients · Work with photo editors, art directors, and communication directors · Market your photography · Develop good business habits · License and price your work · Get new clients through past publication · Make additional sales with the same photographsAnyone who plans to have his or her images published will need this handy guide.
Selling the Sixties: The Pirates and Pop Music Radio
by Robert ChapmanWas it a non-stop psychedelic party or was there more to pirate radio in the sixties than hedonism and hip radicalism? From Kenny Everett's sacking to John Peel's legendary `Perfumed Garden' show, to the influence of the multi-national ad agencies, and the eventual assimilationof aspects of unofficial pop radio into Radio One, Selling the Sixties examines the boom of private broadcasting in Britain. Using two contrasting models of pop piracy, Radios Caroline and London, Robert Chapman sets pirate radio in its social and cultural context. In doing so he challenges the myths surrounding its maverick `Kings Road' image, separating populist consumerism from the economic and political machinations which were the flipside of the pirate phenomenon. Selling the Sixties includes previously unseen evidence from the pirates' archives, revealing interviews and an unrivalled selection of rare audio materials.
Sellphotos.com: Your Guide to Establishing a Successful Stock Photography Business on the Intern et
by Rohn EnghPhotography is in the midst of a revolution. Rohn Engh shows part-time and professional photographers how to compete with the big agencies by using the Internet--the new frontier of stock photography sales--and by determining how their images, both traditional and digital, are delivered and paid for. A comprehensive guide, sellphotos. com covers everything for photographers from Internet basics and the nature of the stock photography trade to building their own web sites and operating their own business. Rohn Engh is a veteran editorial stock photographer who has sold to national and worldwide markets since 1960. He is founder and publisher of PhotoStockNotes, PHOTOLETTER and PhotoDaily, market letters that post photo editor picture needs. Engh also conducts photo marketing seminars nationwide. He lives in Wisconsin.
Selma (Images of America)
by Sharon J. JacksonOn April 2, 1865, one of the last battles of the Civil War destroyed nearly three-fourths of Selma and effected tremendous change in the lives of its people. At the war's beginning, Selma became a transportation center and one of the main manufacturing centers supporting the South's war effort. Its foundries produced much-needed supplies and munitions, and its naval yard constructed Confederate warships. A century later, Selma again became the scene of a dramatic struggle when it served as the focal point of the voting-rights movement. On Sunday, March 7, 1965, approximately 600 marchers set out from Brown Chapel A.M.E. Church on US Highway 80, headed for Montgomery to petition the state legislature for reforms in the voter-registration process. They were met six blocks outside of town at the Edmund Pettus Bridge by state and local law enforcement and were turned back with Billy clubs and tear gas--the day became known as "Bloody Sunday." On March 25, after much discussion and a court injunction, some 25,000 marchers finally crossed the Edmund Pettus Bridge on their way to Montgomery.
Semantic Analysis and Understanding of Human Behavior in Video Streaming
by Vincenzo Piuri Alberto Amato Vincenzo Di LecceSemantic Analysis and Understanding of Human Behaviour in Video Streaming investigates the semantic analysis of the human behaviour captured by video streaming, and introduces both theoretical and technological points of view. Video analysis based on the semantic content is in fact still an open issue for the computer vision research community, especially when real-time analysis of complex scenes is concerned. This book explores an innovative, original approach to human behaviour analysis and understanding by using the syntactical symbolic analysis of images and video streaming described by means of strings of symbols. A symbol is associated to each area of the analyzed scene. When a moving object enters an area, the corresponding symbol is appended to the string describing the motion. This approach allows for characterizing the motion of a moving object with a word composed by symbols. By studying and classifying these words we can categorize and understand the various behaviours. The main advantage of this approach lies in the simplicity of the scene and motion descriptions so that the behaviour analysis will have limited computational complexity due to the intrinsic nature both of the representations and the related operations used to manipulate them. Besides, the structure of the representations is well suited for possible parallel processing, thus allowing for speeding up the analysis when appropriate hardware architectures are used. A new methodology for design systems for hierarchical high semantic level analysis of video streaming in narrow domains is also proposed. Guidelines to design your own system are provided in this book. Designed for practitioners, computer scientists and engineers working within the fields of human computer interaction, surveillance, image processing and computer vision, this book can also be used as secondary text book for advanced-level students in computer science and engineering.
Semantic Multimedia Analysis and Processing (Digital Imaging and Computer Vision #9)
by Evaggelos SpyrouBroad in scope, Semantic Multimedia Analysis and Processing provides a complete reference of techniques, algorithms, and solutions for the design and the implementation of contemporary multimedia systems. Offering a balanced, global look at the latest advances in semantic indexing, retrieval, analysis, and processing of multimedia, the book features the contributions of renowned researchers from around the world. Its contents are based on four fundamental thematic pillars: 1) information and content retrieval, 2) semantic knowledge exploitation paradigms, 3) multimedia personalization, and 4) human-computer affective multimedia interaction. Its 15 chapters cover key topics such as content creation, annotation and modeling for the semantic web, multimedia content understanding, and efficiency and scalability. Fostering a deeper understanding of a popular area of research, the text: Describes state-of-the-art schemes and applications Supplies authoritative guidance on research and deployment issues Presents novel methods and applications in an informative and reproducible way Contains numerous examples, illustrations, and tables summarizing results from quantitative studies Considers ongoing trends and designates future challenges and research perspectives Includes bibliographic links for further exploration Uses both SI and US units Ideal for engineers and scientists specializing in the design of multimedia systems, software applications, and image/video analysis and processing technologies, Semantic Multimedia Analysis and Processing aids researchers, practitioners, and developers in finding innovative solutions to existing problems, opening up new avenues of research in uncharted waters.
Semantics and the Body: Meaning from Frege to the Postmodern
by Horst RuthrofIn traditional semantics, the human body tends to be ignored in the process of constructing meaning. Horst Ruthrof argues, by contrast, that the body is an integral part of this hermeneutic activity. Strictly language-based theories, and theories which conflate formal and natural languages, run into problems when they describe how we communicate in cultural settings. Semantics and the Body proposes that language is no more than a symbolic grid which does not signify at all unless it is brought to life by non-linguistic signs.Ruthrof reviews and analyses various 'orthodox' theories of meaning, from the views of Gottlob Frege at the beginning of the twentieth century to those of theorists in the postmodern period, then offers an alternative approach of his own. His theory features 'corporeal semantics,' and holds that meaning has ultimately to do with the body and that the meaning of linguistic expressions is indeterminate without the aid of visual, tactile, olfactory, and other bodily signs. This approach also remedies what Ruthrof sees also as a loss of interpretive will in the postmodern era.Pedagogy in many fields could be enriched by a systemic integration of non-verbal semiosis into the linguistically dominated syllabus. Those involved in discourse analysis, literature, art criticism, film theory, pedagogy, and philosophy will find the implications of Ruthrof's study considerable.
Semblance and Event: Activist Philosophy and the Occurrent Arts (Technologies of Lived Abstraction)
by Brian MassumiAn investigation of the “occurrent arts” through the concepts of the “semblance” and “lived abstraction.”Events are always passing; to experience an event is to experience the passing. But how do we perceive an experience that encompasses the just-was and the is-about-to-be as much as what is actually present? In Semblance and Event, Brian Massumi, drawing on the work of William James, Alfred North Whitehead, Gilles Deleuze, and others, develops the concept of “semblance” as a way to approach this question. It is, he argues, a question of abstraction, not as the opposite of the concrete but as a dimension of it: “lived abstraction.” A semblance is a lived abstraction. Massumi uses the category of the semblance to investigate practices of art that are relational and event-oriented—variously known as interactive art, ephemeral art, performance art, art intervention—which he refers to collectively as the “occurrent arts.” Each art practice invents its own kinds of relational events of lived abstraction, to produce a signature species of semblance. The artwork's relational engagement, Massumi continues, gives it a political valence just as necessary and immediate as the aesthetic dimension.
Semi-Detached: The Aesthetics of Virtual Experience since Dickens
by John PlotzWhen you are half lost in a work of art, what happens to the half left behind? Semi-Detached delves into this state of being: what it means to be within and without our social and physical milieu, at once interacting and drifting away, and how it affects our ideas about aesthetics. The allure of many modern aesthetic experiences, this book argues, is that artworks trigger and provide ways to make sense of this oscillating, in-between place. John Plotz focuses on Victorian and early modernist writers and artists who understood their work as tapping into, amplifying, or giving shape to a suspended duality of experience.The book begins with the decline of the romantic tale, the rise of realism, and John Stuart Mill’s ideas about social interaction and subjective perception. Plotz examines Pre-Raphaelite paintings that take semi-detached states of attention as their subject and novels that treat provincial subjects as simultaneously peripheral and central. He discusses how realist writers such as Charles Dickens, George Eliot, and Henry James show how consciousness can be in more than one place at a time; how the work of William Morris demonstrates the shifting forms of semi-detachment in print and visual media; and how Willa Cather created a form of modernism that connected aesthetic dreaming and reality. Plotz concludes with a look at early cinema and the works of Buster Keaton, who found remarkable ways to portray semi-detachment on screen.In a time of cyberdependency and virtual worlds, when it seems that attention to everyday reality is stretching thin, Semi-Detached takes a historical and critical look at the halfway-thereness that audiences have long comprehended and embraced in their aesthetic encounters.
Seminole and Miccosukee Tribes of Southern Florida, The (Images of America)
by Patsy WestThe history of the Seminole and Miccosukee tribes dates back to the 1500s, when most of Florida as well as much of the United States was uninhabited. During the early 19th century, the tribes moved into the South Florida interior, living on remote tree islands throughout the Everglades and Big Cypress Swamp. These self-reliant people kept mostly to themselves. Their struggles have included disease, poverty, relocation, and three wars with the U.S. Army. Nevertheless, these resilient tribes survived and have become a vital part of the country's history and a unique and highly popular feature of South Florida tourism. Today, these tribes are busy creating economic opportunity for members, preserving their heritage and culture, and protecting their homeland. The powerful and engaging story of these remarkable people is brought to life in Images of America: Seminole and Miccosukee Tribes of Southern Florida. Captivating images from the Seminole / Miccosukee Photographic Archive highlight and preserve their story for future generations. Readers will appreciate this up-close and personal look at their way of life. The descendants of famed Native Americans such as Osceola, Jumper, Micanopy, and Sam Jones are seen in this distinct photo perspective working, resting, playing, and celebrating their customs.
Semiotics and Title Sequences: Text-Image Composites in Motion Graphics (Routledge Studies in Media Theory and Practice)
by Michael BetancourtTitle sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows.
Semiprecious Salvage: Creating found Object Jewelry
by Stephanie LeeUnearth treasures of the past to create stunning found-object jewelry. Embark on an expeditioner's journey back in time to uncover tattered silk, faceted stones and other forgotten items, and learn how to give them new life as a pendant, ring or brooch. Found objects can be beautiful both for the unique, unexpected look they add to your work and for the stories we imagine them to tell. In the pages ofSemiprecious Salvage, you will discover the excitement of reclaiming remnants of the past and reinterpreting their beauty in wearable works of mixed-media art. Step-by-step instructions guide you through the basics of wirework and creating basic jewelry findings, then encourage you to don your boots and get digging as you mix and match elements to create one-of-a-kind treasures. You'll learn to: Age modern "flashy" objects to create the distressed look of pieces with a past Combine jewelry elements with new and vintage fabrics for a soft, romantic touch Master the use of a soldering iron and a propane torch in crafting metal jewelry Incorporate plaster and resin into your work for added depth and intrigue Reinvent your artwork with your ownSemiprecious Salvageand start sharing the stories of your own found objects today.
Senbazuru: One Thousand Steps to Happiness, Fold by Fold
by Michael James WongFold your way to happiness through the inspiring philosophy of Senbazuru—the tradition of folding one thousand paper cranes—with a leading voice in the global mindfulness movement as your guide.In Japan, the paper crane is a symbol of peace, hope, and healing. It is considered the "bird of happiness," a mystical and majestic creature that according to myth can live for a thousand years. Tradition has it that if a person were to fold one thousand paper cranes in a single year, they would be gifted one special wish that would grant long life, healing from illness or injury, and eternal happiness. The tradition of folding one thousand paper cranes is called Senbazuru ("sen" meaning "one thousand" and "orizuru" meaning "paper crane"). In this book, renowned yoga and meditation teacher Michael James Wong brings Senbazuru to life as an inspiring philosophy that encourages slowing down and taking many small steps on our own personal path. This is a book of small steps and gentle wisdoms to heal your soul and help you find your own path to happiness.FOR READERS OF: Ikigai and Dot Journaling, and fans of mindful craft like coloring books and puzzles.ORIGAMI IS THE NEW MINDFUL CRAFT: Fans of coloring books and puzzles will flock to this trend for its ease, versatility, and affordability.FOR FANS OF JAPANESE CULTURE: This will appeal to readers of books like Ikigai and A Little Book of Japanese Contentments.EXPERT AUTHOR: Wong is the founder of Just Breathe, an organization focused on bringing mindfulness into the real world. He hosts events; speaks regularly in the UK, Australia, and California; and partners with brands like Rituals and international festivals like Wanderlust. He has nearly 40,000 followers on Instagram, and his work has been featured in The Telegraph, BBC Radio, Mind Body Green, Women's Health, Men's Health, Yahoo! News, Well + Good, and more.CHARITY PROJECT: Through Michael's charity partnership, Cranes of Hope, his corporate sponsors will donate £1 to a COVID relief fund for everyone who makes and sends in a paper crane. The cranes are going to be built into an amazing installation in St. Paul's Cathedral in London, where an event will be held to mourn those lost to COVID and bring hope for the future. Details on U.S. events to come.A PRACTICE OF PATIENCE FOR HEALING AND WELLNESS: As we've had to take a step back from socializing and cancel plans during the pandemic, we have all been reminded of what it means to really slow down. The origami practice is not, like most things today, a work of self-gratification but rather a work of patience and discovery. Wong's origami technique forces readers to breathe deeply and slow down, soothing the mind and soul.Perfect for: enthusiasts of mindfulness, wellness, yoga, origami; coloring book / puzzle aficionados; parentsDigital audio edition introduction read by the author.
Sencha Touch Cookbook
by Ajit KumarThe book is written in a cookbook style, presenting examples in the style of recipes, allowing you to go directly to your topic of interest, or follow topics throughout a chapter to gain in-depth knowledge. This book is ideal for anyone who wants to gain the practical knowledge involved in using Sencha Touch mobile web application framework to make attractive web apps for mobiles. If you have some familiarity with HTML and CSS, then this book is for you. This book will give designers the skills they need to implement their ideas, and provide developers with creative inspiration through practical examples. It is assumed that you know how to use touch screens, touch events, WebKit on mobile systems, Apple iOS, and Google Android for Mobiles.
Sencha Touch Cookbook, Second Edition
by Ajit KumarThe book is written in a Cookbook style, presenting examples in the style of recipes, allowing you to go directly to your topic of interest or follow topics throughout a chapter to gain in-depth knowledge.Sencha Touch Cookbook (2nd edition) is great for developers who are new to Sencha Touch and who are looking to get a good hold on what the Sencha Touch framework offers and how to use it to build a great touch-based mobile application running on different platforms. It is assumed that you will have some experience in HTML, CSS, DOM, and JavaScript. To truly appreciate the framework capability and take full advantage of the book, readers are expected to have one or more mobile devices.
Send in the Clowns: Humanitarian Clowning in Crisis Zones
by David Bridel Mike FuntSend in the Clowns presents interviews with twenty-four pioneering humanitarian and activist clowns and thought leaders working in hospitals, refugee camps, orphanages and war zones, and at the sites of street protests and locations of social unrest across the world.This book is built around interviews with some of the world’s leading practitioners of clowning for change, justice, and health outside of the entertainment mainstream, featuring artists and organizations including Patch Adams (US), the Dream Doctors Project (Israel), Clown Me In (Lebanon), and Doutores da Alegria (Brazil). Situating the topic in relation to indigenous and ritual clowning, investigating the various functions of the clown in early societies, and centering the discourse around interviews with key practitioners, the book explores a wide range of clown applications across the globe. This includes the special significance of the clown archetype in socially, politically, and culturally challenging situations, the successes and challenges of the art activists who are at the forefront of this movement, and the modern humanitarian clown’s relationship to original forms of clowning that can be traced back through history.This is a vital resource for anyone studying, teaching, or practicing clown work in applied contexts, from health care to conflict resolution.
Seneca Falls
by Kathy Jans-Duffy Frances T. BarbieriA village located along the Seneca River, Seneca Falls was incorporated in 1831 and was soon linked to the Erie Canal by the Cayuga Seneca Canal. The women's suffrage movement was born in Seneca Falls when the first Women's Rights Convention, led by Elizabeth Cady Stanton, was held on July 19 and 20, 1848. Seneca County and Seneca Falls were also part of the Underground Railroad, and prominent citizens such as Ansel Bascom and Henry Seymour worked with freedom seekers in the decades before the Civil War. The town's knitting mills produced socks for the army during the war, second only to New York City in production. Many famous people also came to Seneca Falls to rally around the town's causes, among them are Lucretia Mott, Frederick Douglass, Garrett Smith, and Susan B. Anthony.
Senefelder on Lithography: The Classic 1819 Treatise
by Alois SenefelderThe invention in the late eighteenth century of lithography, or "writing on stone," reshaped the course of graphic arts. Some years later, the father of this world-changing technology, Alois Senefelder, published a description of the process. This English translation of the original German work, Vollständiges Lehrbuch der Steindruckerey, vividly describes Senefelder's struggles to develop and popularize the medium and the lithographic techniques employed in the process. The work is divided into two parts: the first presents a history of the invention and its different processes; the second provides practical instructions for its application--the varieties of stone, ink, instruments, paper, and presses used for different tasks, and the pitfalls to be avoided in working with these materials. An essential reference for graphic artists and students, the classic 1819 treatise remains the definitive work on this topic.
Senior Style
by Tim SchoolerTeens want portraits that speak to who they are-, images in which they look their best from head to toe. So, how does a photographer go about creating trendy, "now” photos with style and substance, capturing the essence of the student, while pleasing their parents too? Teen photography guru Tim Schooler paves the way to success as a teen photographer, showing you how to attract clients, build rapport, and plan for a session that pleases teens and parents. From there, he’ll present tips for location selection, incorporating props, and choosing flattering wardrobe options. You’ll also learn strategies for better lighting using natural light, studio lighting, and mixed lighting sources. Finally, you’ll learn how to enhance your portraits in postproduction, present your images, and close the sale. With myriad professional insights and 180 gorgeous images, readers will take away a new appreciation for the art and business of teen portrait photography.