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Start at the End: How to Build Products That Create Change
by Matt WallaertNudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Start to Finish: Woody Allen and the Art of Moviemaking
by Eric LaxA cinephile's dream: the chance to follow legendary director Woody Allen throughout the creation of a film--from inception to premiere--and to enjoy his reflections on some of the finest artists in the history of cinema. Eric Lax has been with Woody Allen almost every step of the way. He chronicled Allen's transformation from stand-up comedian to filmmaker in On Being Funny (1975). His international best seller, Woody Allen: A Biography (1991), was a portrait of a director hitting his stride. Conversations with Woody Allen comprised interviews that illustrated Allen's evolution from 1971 to 2008. Now, Lax invites us onto the set--and even further behind the scenes--of Allen's Irrational Man, which was released in 2015, and starred Joaquin Phoenix and Emma Stone. Revealing the intimate details of Allen's filmmaking process, Lax shows us the screenplay being shaped, the scenes being prepared, the actors, cinematographers, other crew members, the editors, all engaged in their work. We hear Allen's colleagues speak candidly about working with him, and Allen speaking with equal openness about his lifetime's work. An unprecedented revelation of one of the foremost filmmakers of our time, Start to Finish is sure to delight not only movie buffs and Allen fans, but everyone who has marveled at the seeming magic of the artistic process.
Start to Paint with Acrylics: The Techniques You Need to Create Beautiful Paintings
by Arnold LowreyArnold Lowrey is a popular and experienced author and artist, well-known on both sides of the Atlantic. In this new edition of his popular book Painting with Acrylics (Search Press, 2006) he offers an inspiring and creative introduction to painting with acrylics, and in clear, simple-to-understand terms he explores the materials and techniques you will need to get started in this exciting medium. Using a vibrant and colourful palette, he clearly illustrates all the materials, tools and basic techniques followed by a series of step-by-step demonstrations to build up skills. Before you realise it you will be producing your own beautiful paintings - with this fresh, innovative introduction to acrylics.
Start to Paint with Pastels: The Techniques You Need to Create Beautiful Paintings
by Jenny Keal'With pastel books being thin on the ground, any new edition is welcome and this is a rather excellent look at what the medium can do as well as a well-thought out manual on how to do it.' Review of the previous edition by Artbookreview.netThe new edition of Jenny Keal's popular book Painting with Pastels is an inspiring and creative introduction to painting in this medium. Focusing on soft (chalk) pastels, this clear, simple-to-understand book encourages you to explore the materials and methods needed to get started with pastels. Jenny begins by introducing you to a variety of techniques, and looks at sketchbooks and photographs as a way of gathering source material. There are then five stunning step-by-step projects for the reader to choose from, covering a range of subjects from flowers to landscapes and coastal scenes, and designed to build on the basic skills covered in the earlier sections of the book. Here you will learn about creating atmosphere, colour, tone, composition and perspective, and before you realise it you will have all the skills you need to create your own beautiful pastel paintings.
Start to Paint with Watercolours: The Techniques You Need to Create Beautiful Paintings
by Arnold LowreyArnold Lowrey is a popular and experienced author and artist, well-known on both sides of the Atlantic. In this new edition of his popular book Starting to Paint (Search Press, 2003) he offers an inspiring and creative introduction to watercolours, and in clear, simple-to-understand terms he explores the materials and techniques you will need to start painting. Using a vibrant and colourful palette, he clearly illustrates all the techniques from laying initial washes and capturing atmosphere to adding interest and detail – and includes a series of step-by-step demonstrations to build up skills. Before you realise it you will be painting your own beautiful paintings – with this fresh, innovative introduction to watercolours.
Start with the Art: The Smart Way to Decorate Any Room on Any Budget
by Natalie Papier Stephanie SiscoTransform any space into a room you love—no matter your budget or style—with this smart, accessible, fun guide to decorating from the lead designer on Magnolia&’s Artfully Designed Most interior decorating books save hanging pictures on the wall for last. But Natalie Papier, star of Magnolia&’s Artfully Designed, wants you to start with the art. To create a room you love, simply begin with something that moves you. Art is everywhere, and Papier shows you how to find it—whether it&’s a beloved heirloom object, a painting, a fun collection, or a textile. With visual guides, insightful ideas, and straight talk, she helps you build from your inspiration to incorporate the textures, patterns, colors, and furnishings that make spaces feel perfect for you. This revolutionary approach gives you endless freedom to decorate with what you already have, liberating you from budget pressure while transforming rooms that speak to—and from—the soul.
Start-Up City: Inspiring Private and Public Entrepreneurship, Getting Projects Done, and Having Fun
by Gabe Klein David Vega-BarachowitzThere has been a revolution in urban transportation over the past five years--set off by start-ups across the US and internationally. Sleek, legible mobility platforms are connecting people to cars, trains, buses, and bikes as never before, opening up a range of new transportation options while improving existing ones. While many large city governments, such as Chicago, New York, and Washington, D.C., have begun to embrace creative forms and processes of government, most still operate under the weight of an unwieldy, risk-averse bureaucracy. With the advent of self-driving vehicles and other technological shifts upon us, Gabe Klein asks how we can close the gap between the energized, aggressive world of start-ups and the complex bureaucracies struggling to change beyond a geologic time scale. From his experience as a food-truck entrepreneur to a ZipCar executive and a city transportation commissioner, Klein's career has focused on bridging the public-private divide, finding and celebrating shared goals, and forging better cities with more nimble, consumer-oriented bureaucracies. In Start-Up City, Klein, with David Vega-Barachowitz, demonstrates how to affect big, directional change in cities--and how to do it fast. Klein's objective is to inspire what he calls "public entrepreneurship," a start-up-pace energy within the public sector, brought about by leveraging the immense resources at its disposal. Klein offers guidance for cutting through the morass, and a roadmap for getting real, meaningful projects done quickly and having fun while doing it. This book is for anyone who wants to change the way we live in cities without waiting for the glacial pace of change in government.
Starting English Teaching (Teaching Secondary English Series)
by Robert JeffcoateFirst published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Starting Out with Alice: A Visual Introduction to Programming
by Tony GaddisStarting Out with Alice: A Visual Introduction to Programming presents a fun and motivational way for novice programmers to learn the basic tenets of programming. Using Alice, an innovative and increasingly popular teaching tool, readers from a variety of backgrounds create virtual programming worlds of animations and computer games. In the successful style of Tony Gaddis' texts, useful examples and detail-oriented explanations allow students to become comfortable with fundamental concepts of programming without dealing with frustrating syntax errors and complex design techniques. With the knowledge acquired using Alice, students gain confidence in their skills to transition into Java or other programming languages.
Starting Points: Creating Meaningful Scrapbook Layouts from Whatever Inspires You
by Linda HarrisonFind Your Inspiration Getting started can be the hardest part of scrapbooking–but it doesn't have to be. Starting Pointsshows you that inspiration for creating a scrapbook page can come from anywhere: an old photo, a conversation, beautiful architecture or even a clever ad in a magazine. InStarting Points, author Linda Harrison teaches you how to open your eyes to all the starting points around you, then illustrates how they can lead to an attractive and meaningful page. You'll be inspired to take favorite photos, memorable notes, trendy new product and more and use them to fuel fresh new layouts bursting with personality and style. Starting Pointshelps inspire your scrapbooking with: 120 unique layouts Images of the original starting points that inspired every layout, including cute quotes from kids, receipts, vacation snapshots, patterned paper, party supplies, paint swatches, brochures and more Tips for brainstorming unique ideas–and for creating your best layouts yet LetStarting Pointsinspire you to breathe new life into your scrapbooks–from start to finish!
Starting Your Career as a Dancer (Starting Your Career)
by Mande DagenaisIn Starting Your Career as a Dancer, author Mande Dagenais explains what it really takes to get into the business, be in the business, and survive in the business. Based on more than twenty-five years of experience in the performing arts as a dancer, teacher, choreographer/director, and producer, Dagenais offers insider advice and shares her vast knowledge while answering questions asked by professionals and beginners alike. Aspiring dancers will learn about different markets, venues, and types of work for dancers, and what to expect from a dancing job, while experienced dancers will appreciate helpful tips on where and how to find work, business management, and career transition. Covering topics ranging from audition dos and don'ts to injury prevention, this is absolutely the most comprehensive and practical guide you will find to the dancer's profession.
Starting Your Career as a Freelance Illustrator or Graphic Designer: Revised Edition (Starting Your Career Ser.)
by Michael FleishmanTechnology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.
Starting Your Career as a Freelance Photographer: The Complete Marketing, Business, And Legal Guide (Starting Your Career)
by Tad Crawford Chuck DelaneyHere is a virtual treasury of advice, insight, and guidance for every freelance photographer! The step-by-step advice covers the multitude of concerns facing aspiring and beginning freelance photographers-from compiling a portfolio and promoting your work to winning the first client and running a healthy, profitable business. Esteemed attorney and writer Tad Crawford has teamed up with expert photography writer Chuck Delaney-and more than a dozen of the photo industry’s leading experts-to provide comprehensive guidance, including:Photographic careers and the skills they requireHow to shop for equipment and studio locationsClients, websites, portfolios, and self-promotionStudio management, insurance, and safetyNegotiating contracts, pricing, and model and property releasesCopyright law and protecting your workAvoiding libel, trespass, and litigationAccounting, record keeping, and taxesFor anyone looking to earn money with their photography, Starting Your Career as a Freelance Photographer crucial marketing, business, and legal know-how for every step of the process.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Starting Your Career as a Freelance Photographer: The Complete Marketing, Business, and Legal Guide (Starting Your Career)
by Tad CrawfordHere is a virtual treasury of advice, insight, and guidance for every freelance photographer! From creating a portfolio and promoting your work to winning the first client and running a healthy, profitable business, Starting Your Career as a Freelance Photographer provides crucial marketing, business, and legal know-how for every step of the process. New entrepreneurs will discover in-depth information on choosing the right location, interacting with clients effectively, and receiving timely payments. They'll also find practical advice for keeping track of business income and expenses, managing insurance and tax issues, and marketing their work to a diverse range of clients.Readers will also find real-life answers to the essential questions every photographer asks, including how to negotiate, how to price, how to find the right market, and even how to keep from drowning in paperwork. Finally, the guide includes sample contracts, model release forms, and much more. For anyone looking to earn money with their photography, Starting Your Career as a Freelance Photographer is a must-have start-up kit!
Starting Your Career as a Freelance Web Designer (Starting Your Career)
by Neil TortorellaBreak out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella, this book guides web designers step-by-step down the path to success and helps them avoid common pitfalls. Jam-packed with practical know-how, this book also contains the wisdom and advice of noted industry authorities and business leaders. Readers will learn how to draft a solid business plan, negotiate contracts, manage time and money, deal with taxes, manage projects and clients, determine rates, and create winning proposals.
Starting Your Career as a Graphic Designer: Revised Edition (Starting Your Career)
by Michael FleishmanThe ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to: Create a portfolio Make initial contacts Develop a financial plan Set up an office Acquire supplies and equipment Price your own work Market on the Web Nurture a growing freelance business And much moreIn a market-by-market survey, the author devotes entire chapters to selling one's work within every venue, including magazines, ad agencies, book publishers, greeting card companies, small business, and Web sites. This is the most useful book on the market for honing the business skills of freelance illustrators and graphic designers.
Starting Your Career as a Photo Stylist: A Comprehensive Guide to Photo Shoots, Marketing, Business, Fashion, Wardrobe, Off Figure, Product, Prop, Room Sets, and Food Styling (Starting Your Career)
by Susan Linnet CoxThis invaluable career manual explores the numerous directions a career in photo styling can take. Starting Your Career as a Photo Stylist prepares new and working stylists with in-depth information on food styling, fashion styling, and six other areas of specialization. Readers will also learn everything they need to know about practical aspects of the profession, including production, casting, location scouting, working with a photo crew, creating a portfolio, and marketing their work. Established stylists will benefit from tips on how to develop and sustain their freelance careers, and business forms will provide aspiring stylists with a head start on building their businesses. Interviews with working stylists offer insight into what it takes to thrive in their line of work. Written by a stylist with over twenty years of experience, Starting Your Career as a Photo Stylist is the ultimate guide to this little-known and exciting career!
Starting Your Career as a Theatrical Designer: Insights and Advice from Leading Broadway Designers (Starting Your Career)
by Michael Mayer Michael J. RihaIn the first book of its kind to be published in twenty years, ten award-winning and current Broadway designers-five set designers, four lighting designers, and one projection designer-discuss the business aspects of the theatre world, sharing relevant insider information and strategies that will prove invaluable to aspiring and seasoned theatrical designers alike. Culled from years of experience, the information offered in these enlightening conversations will strengthen readers' understanding of how designing in the commercial theatre is different from designing in an academic setting or not-for-profit theatres. The conversations are accompanied by designer sketches, finished drawings, technical plates of drafting, photos of scale models, storyboards illustrating multi-scene productions and unique lighting looks, and photos from Broadway and regional theatre productions. If you've ever wondered what it really takes to make it in the world of theatre design, let these Broadway stars be your guide!
Starting Your Career as an Actor (Starting Your Career)
by Jason PugatchThis practical and entertaining guide readies the uninitiated actor to navigate the ridiculous, impossible, and often heartbreaking world of the acting industry. This book will expose actors to the ins and outs of the world's (second) oldest profession. Topics include how to be "discovered," what to expect from training programs, the grunt work of starting a career, how to persevere in the face of rejection, the new digital world for actors, and much more. Experienced actor and screenwriter Jason Pugatch offers a fresh, hip, and invaluable industry perspective, with sidebar quotations, charts, and timelines, and a quick-reference appendix of the acting trade. Packed with myth-shattering anecdotes and told in a personal tone, Starting Your Career as an Actor is the backstage guide that every aspiring actor must read.
Starting Your Career as an Artist: A Guide to Launching a Creative Life (Starting Your Career Ser.)
by Stacy Miller Angie WojakIn this comprehensive manual, veteran art career professionals Angie Wojak and Stacy Miller show aspiring artists how to evaluate their goals and create a plan of action to advance their professional careers, and use their talents to build productive lives in the art world. In addition, the book includes insightful interviews with professional artists and well-known players in the art scene. The second edition features a new chapter on social media and includes interviews with artists, museum professionals, and educators. All chapters cover topics essential to the emerging artist, such as: *Using social media to advance your practice *Health and safety for artists *Artist’s resumes and CVs *Finding alternative exhibition venues *Building community through networking *Collaborating and finding mentors *Refining career aspirations This invaluable resource is sure to encourage and inspire artists to create their own opportunities as they learn how the creativity that occurs inside the studio can be applied to developing a successful career in the art world.
Starting Your Career as an Artist: A Guide to Launching a Creative Life (Starting Your Career Ser.)
by Stacy Miller Angie WojakAn integral resource for aspiring artists, this third edition updates key pieces of the classic Starting Your Career as an Artist. In this comprehensive manual, veteran art career professionals Angie Wojak and Stacy Miller show aspiring artists how to evaluate their goals and create a plan of action to advance their professional careers, and use their talents to build productive lives in the art world. In addition, the book includes insightful interviews with professional artists and well-known players in the art scene. The third edition features a chapter on social media and includes interviews with artists, museum professionals, and educators, as well as new chapters on how to navigate the post-pandemic art world. All chapters cover topics essential to the emerging artist, such as: •Using social media to advance your practice •Health and safety for artists •Artist&’s resumes and CVs •Finding alternative exhibition venues •Building community through networking •Collaborating and finding mentors •Refining career aspirations This invaluable resource is sure to encourage and inspire artists to create their own opportunities as they learn how the creativity that occurs inside the studio can be applied to developing a successful career in the art world. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Starting Your Career as an Illustrator: Revised Edition (Starting Your Career Ser.)
by Michael FleishmanFrom the first steps of starting out up through succeeding as a professional, Fleishman's newest guide navigates how illustration ties concept and technique. From advice on education and finding the right state of mind, through opening shop and finding the right venue, Starting Your Career as an Illustrator is a bit of a technical how-to, something of a business book, certainly an inspirational work, definitely a professional overview, even a personal lifestyle guide. It accurately documents the eclectic adventures of illustrators now, as well as relating historical perspectives, motivations, and inspirations to balance that picture and present readers with a true global field experience-all in an accessible, reader-friendly style. Topics include how to:Create a portfolioMake initial contactsDevelop a financial planSet up an officeAcquire supplies and equipmentPrice your own workMarket on the WebNurture a growing freelance businessAnd much moreThrough direct and candid conversations with scores of professionals up and down the career ladder, this book offers rich perspectives of illustrators (and their cohorts) at and away from the drawing board. It looks at the strong threads tying professional and academic process, practice, and product, and offers extensive research, a global pool of resources, and a wide panorama of info that promotes problem solving by way of a spectrum of ideas. Over fifty illustrations are included throughout.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Starting Your Career as an Interior Designer
by Robert K. Hale Thomas L. Williams<p><i>Starting Your Career as an Interior Designer</i> contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: <p> <li>choose a design field <li>obtain and keep clients <li>garner referrals <li>market and position your business <li>bid competitively on projects <li>manage sales <li>organize a budget <li>manage start-up costs and cash flow <li>promote your business <li>branch out into product and architectural design <li>design within a retail environment <li>set pricing guidelines <li>sell to your target demographic <li>set up your office </li> <p> <p>Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide.</p>
Starting Your Career as an Interior Designer (Starting Your Career Ser.)
by Robert K. Hale Thomas L. WilliamsStarting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: Choose a design field Obtain and keep clients Garner referrals Market and position your business Bid competitively on projects Manage sales Organize a budget Manage start-up costs and cash flow Promote your business Branch out into product and architectural design Design within a retail environment Set pricing guidelines Sell to your target demographic Set up your officeReaders will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. This updated second edition also examines the current state of the interior design industry, and what's in store for the future of firms. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Starting Your Career in Voice-Overs (Starting Your Career)
by Talon BeesonVoice-over acting is no longer all about having that "announcer-y" boom or classic fireside radio voice. More and more casting directors are looking for regular, "conversational" voices to represent a product in a commercial or to play the animated moose in a new Hollywood flick, but the competition is fiercer now than ever before. In a business that is "more risk than reward, more heartbreak than success," author Talon Beeson will show you in Starting Your Career in Voice-Overs how to beat the odds, improve your skills, make the right connections, and build a career in the voice-over business. Some of the topics covered in this book include:Warm-up exercises for the voiceReading everything-jokes, telephone numbers, video games, commercials, feature films, and moreCold readsAnalyzing scenes and translating that analysis to voiceCreating demo tapesRepresenting and marketing yourself effectivelyEquipment and recording at homeAnd many more!This instructional book for professionals presents readers with varying techniques, exercises, and theories to practice-a vocational foundation guaranteed to elevate an actor's game. In an ingenious and instructive way, Beeson relates voice work to the greatest dramatist of all times, William Shakespeare. This is an added bonus for the classically inclined individual and provides excellent training for every actor. This intellectually informed book is designed improve your voice skills and teach you the basics of the business-the ultimate preparation for any serious actor seeking to pursue this field. Surrounded by microphones, voice-over actors are a unique breed who require additional and different skills to create their reality, and Talon Beeson shows you how to do just that in Starting Your Career in Voice-Overs.