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The Photographer's Field Guide: The Essential Handbook For Travelling With Your Digital Slr Camera (Field Guide Ser.)
by Michael FreemanDigital cameras and powerful image-processing software applications provide today's photographer with all the tools needed to explore the world of colour. <P><P>Renowned photographer and author Michael Freeman provides a thorough look at the essential ways of dealing with colour that will help photographers create striking colour digital photographs. Using helpful tips and exercises, he covers everything from capture and calibration to workflow management and output.
The Photographer's Guide to Adobe Lightroom: Learn industry-standard best practices and techniques to get the best out of the latest version of Lightroom Classic
by Andrei Lopatenko Marcin LewandowskiGet better at Adobe Lightroom to streamline post-production and focus on creativityKey FeaturesManage, edit, and post-produce photographs in one place with the help of this full-color guideAdopt a non-destructive approach to working with seemingly infinite copies of photographs with different looksIncrease productivity and make your creative process easier with Lightroom's functionality and additional toolsBook DescriptionIt takes talent to be a great photographer, but in the digital era, it also takes a level of technical proficiency. Adobe Photoshop Lightroom Classic was designed as a one-stop solution for photographers to perfect their final products on a desktop-focused workflow, which includes local storage of your photos in files and folders on your computer. Knowing how to efficiently navigate through Lightroom means that you'll be able to concentrate on being creative instead of wondering “what does this button do”. Complete with step-by-step explanations of essential concepts and practical examples, you will begin with importing photographs into Lightroom. You'll focus on how to sort through, sequence, develop, and export ready files in various formats, or even design a book and create gallery-ready prints. Next, you will learn how to make informed decisions within Lightroom and how to approach your work depending on the set of photographs you are working on. This guide also illustrates real-life usage and workflow examples that are not just for aspiring professionals, but also for artists and amateurs who are still getting to grips with the technical side of photography. By the end of this book, you'll be confident in importing, editing, sorting, developing, and delivering your photos like a professional.What you will learnImport photographs from different sourcesUnderstand how to create and refine editsUse and manage catalogs, folders, and collectionsDevelop photographs using all available toolsPrepare files for print and online viewingCreate slideshows and book layoutsWho this book is forThis is a book for photographers who've used Lightroom in the past but need a structured approach to start making the most of its advanced features. If you're a beginner who's willing to invest a bit of time in understanding Lightroom's basic functionality, you can use it just as well – but you may need to look at a few external sources along the way. Essentially, this photography book is for anyone who wants to become proficient enough in Lightroom to make better decisions and focus on creativity instead of the software.
The Photographer's Guide to Making Money
by Karen DorameThis comprehensive reference guide discusses opening a photography studio from the ground up, what equipment to purchase, how to make the most of marketing, and how to streamline production efforts.
The Photographer's Guide to Marketing and Self-Promotion
by Maria PiscopoVeteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to:Create a business planIdentify a marketing messageFind reps and agentsHire a marketing coordinatorDeal with ethical issuesWork with commercial and consumer clientsPlan a budgetCreate an effective portfolioWrite press releasesThe Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The Photographer's Guide to Marketing and Self-Promotion
by Maria PiscopoThis fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.
The Photographer's Guide to Negotiating
by Richard WeisgrauNegotiating is a crucial skill for anyone running a business, but they don't teach this art in photography school. The Photographer's Guide to Negotiating gives specific tips for negotiating assignment deals, digital and electronic rights, stock photography sales, contracts, purchases, and more. Interviews with an art buyer, a photographer, and a photographer's rep give photographers extra insight-and maybe even the upper hand in many negotiations. Everyone negotiates in everyday life. This book shows photographers how to take those skills and successfully apply them to business deals.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The Photographer's Guide to San Francisco: Where to Find Perfect Shots and How to Take Them
by Lee FosterThe Photographer’s Guide to San Francisco presents the visual pleasures of this world-famous city. With picturesque postcard images and straightforward instructions on how to view all the most famous sites, from the Golden Gate Bridge to Muir Woods, this book will help you discover the most pleasing images and capture the most beautiful moments. Includes directions to the sites, tips and techniques, and local travel information. This book will help you explore, enjoy, and photograph San Francisco by describing the visual pleasures of this world-famous city. You'll get tips on how to view all the most famous sites, from the Golden Gate Bridge to Muir Woods, as well as what time of day and year will produce the most pleasing images and memories.
The Photographer's Guide to Washington, D.C.: Where to Find Perfect Shots and How to Take Them
by Lee Foster Ann F. PurcellWith picturesque postcard images and straightforward instructions, this book describes how to view and photograph famous and lesser-known sites, from the Lincoln Memorial and the White House to nearby Mount Vernon. Foster and Purcell give you complete directions to the sites and indicate what time of day and year will produce the most pleasing images and memories. This detailed guide will help you enjoy, explore, and photograph Washington, D.C., whether you are an amateur photographer, a gifted professional, or an adventurer recording your experience graphically with a cell phone or a point-and-shoot camera.
The Photographer's Handbook: Be Your Best Photographer (Photographer's Field Guide Ser.)
by Michael FreemanKnow the equipment, refine your technique and express your style. Combining straightforward guidance with artistic insight, this comprehensive handbook is an essential piece of kit for photographers of every style and experience level. Michael Freeman shows you how to: · Make the most of the gear you have · Master the classic styles & subjects · Compose shots with skill and confidence · Share your work in a meaningful way It's everything you need to be a successful photographer.
The Photographer's Handbook: Equipment | Technique | Style
by Michael FreemanKnow the equipment, refine your technique and express your style. Combining straightforward guidance with artistic insight, this comprehensive handbook is an essential piece of kit for photographers of every style and experience level. Michael Freeman shows you how to: · Make the most of the gear you have · Master the classic styles & subjects · Compose shots with skill and confidence · Share your work in a meaningful way It's everything you need to be a successful photographer.
The Photographer's Lighting Toolbox
by Brian StoppeeAn indispensable lighting reference you'll refer to again and again Photography is all about light, yet light remains one of the most confusing and intimidating topics for amateur photographers. The Photographer's Lighting Toolbox is a complete introduction to lighting principles, gear, and techniques, including: * the basics of exposure: metering, bracketing, exposure value, depth of field, and more * gear and techniques associated with the four main types of light: natural light, modified light, continuous light, and flash illumination * setups for a variety of lighting scenarios, from simple to complex, with foolproof diagrams showing what to put where With easy-to-grasp explanations of complex lighting concepts, clear lighting diagrams, and a thorough review of all the gear you'll need, this is an indispensable reference for photographers of all levels interested in using light for more professional results. From the Trade Paperback edition.
The Photographer's Market Guide to Photo Submission and Portfolio Formats
by Michael WillinsThe Photographer's Market Guide to Photo Submission and Portfolio Formats leads you through the Photography-submission-and-selling maze. Picture this, a guide that offers advice on submitting your work, tracking your pictures and selling your photos; business basics, such as releases, contracts, image archiving and invoicing; promotions, with tips on press releases, tearsheets, networking, phone sales and gimmicks; copyright, and the nitty-gritty details on protecting your work and knowing your rights; building a high-impact portfolio, from zippered carriers to electronic presentations and websites; and establishing clients, with advice on approaching ad agencies, publishers, corporations and galleries. Sample letters, releases, packaging and mailing guidelines, and more serve as quick references for your photo-submission needs.
The Photographer's Market® Guide To Building Your Photography Business
by Vik OrensteinMake Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Editionis an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: Harness the power of digital photography Target your audience through online marketing Find your niche (or shift to a new one) Craft a solid business plan Network professionally with other photographers Showcase and price your work Get support from accountants and lawyers Create a strategic path for your business at every stage And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.
The Photographer's Master Guide to Color
by Jeff WignallColor is key in photography, but very few photographers actually understand how it works - and new software and ever-improving camera sensors have now given them an infinite number of options. Finally, here is a thorough course on color and the role it plays in digital photography. The latest book by best-selling photographer Jeff Wignall will give you a new understanding of the important role color plays in the creation of successful photos, and let you take outstanding color photographs with any digital camera. Filled with Wignall’s inspirational work, this is the essential guide for everyone wishing to create awesome photographs that capitalise on the nuances and interplay of color, without having to rely entirely on the saturation slider. Study the emotional responses throughout the color spectrum, master how to instil a sense of time and place, even learn to see colors in the dark – this professional guide covers it all, from technical considerations to creative possibilities, and more.
The Photographer's Master Guide to Colour
by Jeff WignallWhen every single hue in a photo can be saturated, tinted, cross-processed, filtered, or manipulated using today's wide variety of digital tools, the possibilities are endless - but can also be overwhelming. Expert pro Jeff Wignall demystifies this essential subject in this compelling and richly illustrated guide for photographers who want to master colour and give their images depth and richness. From the origins of colour theory to the latest post-production techniques, the full spectrum is thoroughly covered, with Jeff's own inspirational photography perfectly complementing his authoritative text.Learn when to exercise restraint, and when to boost saturation to the limits. Communicate mood and emotion by learning precisely how human colour perception operates. Make your colours your own, with perfect exposures and dramatic post-production results.Harness the power of colour to push your photos to their full potential!
The Photographer's Mind Remastered: Creative Thinking for Better Digital Photos (The Photographer's Eye #8)
by Michael FreemanYou've done your research. You've bought your camera. You've learnt how to use it. Now what? The secret behind a good photograph is not your camera. It's not even the scene viewed through the viewfinder. It's the mind of the photographer which turns an average photograph into an exceptional one. In The Photographer's Mind, professional photographer and author Michael Freeman unravels the mystery behind the creation of a photograph and reveals how to capture photos that really make you feel something.The aim of this book is to answer what makes a photograph great, and explore the ways that top photographers achieve this goal time and time again. The Photographer's Mind will provide you with invaluable knowledge on:· Avoiding cliché· The recurring nature of trends· Style and composition· Capturing light· How to handle the unexpected
The Photographer's Mind: Creative Thinking For Better Digital Photos
by Michael FreemanThe source of any photograph is not the camera or even the scene viewed through the viewfinder-it is the mind of the photographer: this is where an image is created before it is committed to a memory card or film.<P><P> In The Photographer's Mind, the follow-up to the international best-seller, The Photographer's Eye, photographer and author Michael Freeman unravels the mystery behind the creation of a photograph. The nature of photography demands that the viewer constantly be intrigued and surprised by new imagery and different interpretations, more so than in any other art form. The aim of this book is to answer what makes a photograph great, and to explore the ways that top photographers achieve this goal time and time again. As you delve deeper into this subject, The Photographer's Mind will provide you with invaluable knowledge on avoiding cliche, the cyclical nature of fashion, style and mannerism, light, and even how to handle the unexpected. Michael Freeman is the author of the global bestseller, The Photographer's Eye. Now published in sixteen languages, The Photographer's Eye continues to speak to photographers everywhere. Reaching 100,000 copies in print in the US alone, and 300,000+ worldwide, it shows how anyone can develop the ability to see and shoot great digital photographs. "
The Photographer's Story: The Art Of Visual Narrative
by Michael FreemanPhotography's greatest success has been in storytelling, based on its unique ability to capture images from reality. In fact, capture is what photography does best, reporting the world, life and society. Many enthusiasts who have mastered photography techniques search for direction and themes to help drive their creative ambitions-the kind of structure narrative offers. In The Photographer's Story, best-selling author Michael Freeman provides guidance and encouragement, drawing on his own experiences and assignments, but also on the rich history of documentary photography, which blossomed in the 1920s and has never faded. Michael Freeman is the author of the global bestseller, The Photographer's Eye. Now published in sixteen languages, The Photographer's Eye continues to speak to photographers everywhere. Reaching 100,000 copies in print in the US alone, and 300,000+ worldwide, it shows how anyone can develop the ability to see and shoot great digital photographs.
The Photographer's Story: The Art Of Visual Narrative
by Michael FreemanThis title shows how classic photo stories are shot and edited, giving aspiring photojournalists and hobbyists alike a wealth of ideas to unlock the potential of their most powerful storytelling tool - their camera.
The Photographer's Story: The Art of Visual Narrative
by Michael FreemanHaving already taught you how to compose and interpret great photos, Michael Freeman now continues his best-selling series by exploring the most successful methods for presenting photography meaningfully and in an engaging format. This is the critical "next step" that separates adequate image galleries from captivating collections - and disinterested viewers from enthralled audiences.Tapping into his decades of experience shooting for such publications as Smithsonian, GEO, and Condé Nast Traveller (among many others), Michael Freeman studies the photo-essay phenomenon that took the world by storm and gave storytellers a completely new set of tools to construct their narratives. Having established how rhythm, pacing, and careful organisation build tension and cultivate interest, Freeman goes on to explain what this means for presenting your own photos, particularly in the new digital formats of online galleries, slideshows, and tablets.The Photographer's Story will enliven your images, refresh your perspective, and elevate your understanding of how photographs work together to tell a story. Your audiences will thank you for it.
The Photographer's Survival Guide
by Suzanne Sease Amanda Sosa StonePractical, real-world advice for commercial photographersAt last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers-from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including:* Establishing a recognizable style that is all your own * Creating a website and portfolio, including costs, selecting images, and working with a designer* Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers* Estimating, bidding, and negotiating your fee * Doing the job: prep work, the actual shoot, post-production, and billing * Understanding the stock photography businessThe book considers those uncomfortable "What do I do?" moments and presents tips from industry insiders, including how they make buying decisions. The Photographer's Survival Guide is also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand. The accompanying CD contains 21 invaluable forms and templates-for an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and more-that photographers can download.From the Trade Paperback edition.
The Photographer's Vision Remastered (The Photographer's Eye #3)
by Michael FreemanIn The Photographer's Vision, international bestseller Michael Freeman examines the work of photography's greats, explaining how to view a photo and how to learn from looking at it. Photographers featured include some of the most distinguished names in photography's history: Nick Knight, Frederick Henry Evans, Frans Lanting, Tim Page, Wolfgang Tillmans, Nan Goldin, Walker Evans, Cindy Sherman, Elliott Erwitt, Trent Parke, Jeff Wall, Paul Strand, Romano Cagnoni and many more, making this book visually stunning as well as intellectually rigorous.
The Photographer's Vision: Understanding And Appreciating Great Photography
by Michael FreemanIn The Photographer's Eye, Michael Freeman showed what a photographer needs to do in the instant before the shutter is released. In the sequel, The Photographer's Mind, he explained the way that professional photographers think a picture through before taking it. Both of these international best-sellers featured Michael's own photography: stunning landscapes, revealing portraits, and fascinating street photography.Now, in The Photographer's Vision, he examines the work of photography's greats, explaining how to look at a photo - and how to learn from looking at it.The featured work includes some of the most distinguished names in photography's history: Nick Knight, Frederick Henry Evans, Frans Lanting, Tim Page, Wolfgang Tillmans, Nan Goldin, Paul Outerbridge, Walker Evans, Cindy Sherman, Elliott Erwitt, Trent Parke, Jeff Wall, Paul Strand, Romano Cagnoni, Horst Faas, James Casebere and many more, making this book visually stunning as well as intellectually authoritative.
The Photographer's Vision: Understanding And Appreciating Great Photography (The\photographer's Eye Ser.)
by Michael Freeman'The Photographer's Vision' examines the work of photography's greats, explaining how to look at a photo and how to learn from looking at it.
The Photographer's Vision: Understanding and Appreciating Great Photography (The\photographer's Eye Ser.)
by Michael FreemanIn The Photographer's Vision, international bestseller Michael Freeman examines the work of photography's greats, explaining how to view a photo and how to learn from looking at it. Photographers featured include some of the most distinguished names in photography's history: Nick Knight, Frederick Henry Evans, Frans Lanting, Tim Page, Wolfgang Tillmans, Nan Goldin, Walker Evans, Cindy Sherman, Elliott Erwitt, Trent Parke, Jeff Wall, Paul Strand, Romano Cagnoni and many more, making this book visually stunning as well as intellectually rigorous.