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Well Worn: Visible Mending for the Clothes You Love
by Skye PennantMend and revive your favorite well-worn garments with this comprehensive guide to visible mending techniques from the founder of Slow Stitch Club.From the creator of the popular Slow Stitch Club, Well Worn is a fresh and engaging clothing repair guide and accessible introduction for anyone looking to explore visible mending to revolutionize their wardrobe, whether you are a stitching pro or have never picked up a needle and thread.Mending is a creative outlet and a slow and therapeutic skill, and author and textile artist Skye Pennant shares the joys of mending by teaching traditional darning and sashiko techniques to help fight against wardrobe perfectionism as well as fast fashion, making for gorgeous visible mending results. Her introduction includes a short history of mending followed by key techniques, fabrics, tools, and materials. Sections are organized by type of clothing to mend: Jeans & Denim, Sweaters & Knitwear, T-Shirts, Socks, and more.An outstanding gift or self-purchase for anyone interested in refreshing their wardrobe, fostering a more sustainable lifestyle, saving money and avoiding fast fashion, or simply engaging with a crafty new creative outlet, this sewing basics book is all about mending clothes you love, one slow stitch at a time.
Well-Read Women: Portraits of Fiction's Most Beloved Heroines
by Samantha Hahn“They’re all here—Clarissa Dalloway, Dorothea Brooke, Nancy Drew—and each one is drawn so magnificently that their authors would rejoice as we rejoice.” —Emma Straub, New York Times bestselling author A treasure of a gift for the well-read woman, this collection brings together fifty stirring portraits, in watercolor and in word, of literature’s most well-read female characters. Anna Karenina, Clarissa Dalloway, Daisy Buchanan . . . each seems to live on the page through celebrated artist Samantha Hahn’s evocative portraits and hand-lettered quotations, with the pairing of art and text capturing all the spirit of the character as she was originally written. The book itself evokes vintage grace reimagined for contemporary taste. In the hand and in the reading, here is a new classic for the book lover’s library.“These women are important. They illuminate the world. So read, read, read their words. And learn what life is.” —Maira Kalman, bestselling author and illustrator of Beloved Dog“Richly illustrated and exquisitely hand-lettered, Well-Read Women is the perfect convergence of literature and art—and a wonderful gift for any passionate reader. I have devoured it already several times over.” —Lisa Congdon, artist and author of Find Your Artistic Voice“Samantha Hahn’s exuberant watercolors paired with sharply chosen quotes feel at once nostalgic and modern, stylish and genuine. All qualities befitting the complex women she renders.” —Stella Bugbee, Styles Editor, TheNew YorkTimes“The perfect collection of our favorite fictional heroines brought to life in gorgeous illustrations by the immensely talented Samantha Hahn—it’s destined to become a classic and inspire readers and artists alike.” —Christiane Lemieux, founder/CEO, The Inside, and author of Undecorate
Wellbeing in Interiors: Philosophy, Design and Value in Practice
by Richard Francis Elina GrigoriouThis 4-colour practical guide explores how the design of interior spaces impacts wellbeing. In the built environment, this topic is generally overlooked, even though it is one of the most important topics in sustainable building. This book will enable project teams to understand how specific decisions about sustainable design and materials can be implemented on a day to day basis. Each Part ends by placing each issue into context, exploring how it is a part of sustainable design and includes practical examples. This books raises awareness of the impact interior environments have on wellbeing, and provide details and guidance on how to immediately apply the knowledge in this book to short and long term projects. It also quantifies the impacts in financial and other value terms, making this book immediately useful in a designer's day-to-day work.
Wellesley College
by Arlene CohenOn September 8, 1875, Wellesley College, an undergraduate liberal arts college for women, opened its doors to its first students. Eager, brave, and determined, they came from around the country to begin their new life. They took classes and made their home in College Hall, the grand building founders Henry and Pauline Durant built on a hill overlooking Lake Waban. From the beginning, an outstanding faculty, led and inspired by a series of gifted female presidents, devoted themselves to the education of their students, encouraging intellectual discussion, debate, and analytical thought. In this pioneering world of women's education, a community of learners was born and has thrived for the past 130 years. Wellesley's graduates have carried the tradition of excellence beyond the campus, epitomizing the college's mission "to provide an excellent liberal arts education for women who will make a difference in the world." In photographs and words, Wellesley College tells the story of this school from its early beginnings.
Wellfleet: A Cape Cod Village
by Daniel LombardoWellfleet is among the most picturesque villages on Cape Cod. Its rich history weaves a tale of sailors and boatbuilders, travelers and artists, and even ghosts and pirates. Here, in the pages of Wellfleet, trace the story of this fascinating village, from the old Congregational church steeple, which still tolls the hours according to ships' bells, to Billingsgate, the lost island whose lighthouse and village were swallowed by the sea. Wellfleet's history is undeniably tied to the sea. Of the many shipwrecks off Wellfleet's shores, the most famous is the wreck of the Whydah--the pirate ship captained by "Black Sam" Bellamy. It sank in a storm in 1717, and artifacts from the ship now form a museum. Ruins of Marconi's wireless station, where the first transatlantic communication was made, are still visible on the dunes of Marconi Beach. The fishing boats still leave the harbor every morning as their predecessors did, and the remains of the old wharves, the shipbuilders' shops, the customs house, and the lighthouse can still be seen today in a town transformed into a thriving artists' community.
Wellington's Spies
by Mary McGrigorIntelligence was just as important in the Napoleonic Wars as it is today. Then there was only one way of obtaining it by spies and informers. The Author uses first hand accounts of three of Wellingtons most daring and successful Intelligence Officers. The three men, all of Scottish descent, were very different in character. One was killed in action and another taken prisoner and after narrowly avoiding summary execution made a dramatic escape. There is a romantic angle too.Their stories skillfully interwoven against the backdrop of the brutal Peninsula War where atrocities were common place. This book gives a fresh insight into Wellingtons remarkable triumph over Napoleons armies.
Wellington's Worst Scrape: The Burgos Campaign 1812
by Carole DivallThe disastrous retreat and near disintegration of Sir John Moores army on the road to Corunna in 1809 is traditionally regarded as the low point in the history of the British intervention in the Peninsular War. Yet under the Duke of Wellington, the British and their allies suffered defeats and retreats that tend to be overshadowed by the series of victories that eventually drove the French from Portugal and Spain. None of these setbacks was graver than the retreat that followed the disastrous failure of the siege of Burgos in 1812. It is this, less than glorious, phase of the Peninsular campaign that is the subject of Carole Divalls latest study of the British army of the Napoleonic Wars.By reconstructing events in close detail, and by bringing together [many] primary sources, she gives a vivid account of what happened and why. Wellington himself recognized the mistakes and miscalculations that led to the potentially catastrophic situation in which he placed his men. He described it as his worst scrape. Yet most of the letters, journals and memoirs that have survived praise the skill with which he saved Britain's only army from disaster. Carole Divall weaves together Wellingtons dispatches with the eyewitness testimony left by British and Portuguese officers and men, by civilians, and by the French. A fascinating, multi-layered impression emerges of the siege of Burgos itself and the sequence of maneuvers that preceded it. She describes in authentic detail the tense decision-making and the misjudgments that were made on the allied side and the headlong retreat that followed as the British fled from two French armies that threatened to trap and destroy them.Carole Divalls in-depth study of a pivotal and neglected episode in the Peninsular War gives a fascinating insight into the character of the fighting, at every level, and into the strengths and weaknesses of Wellingtons command.
Wellness Architecture and Urban Design
by Phillip James Tabb Lahra TatrieleWellness is a contemporary concept with deep ancient roots promoting preventative and holistic activities, lifestyle choices, and salient architecture and urban design practices. Wellness Architecture and Urban Design presents definitions, an analysis of the wellness literature, and a brief history of the wellness movement. Specific planning and design strategies are presented citing examples worldwide and emphasizing the importance of wellness considerations at all scales of the built environment from rooms to cities. Both case studies offer fully integrated and comprehensive wellness design approaches creating resilient and life-enhancing wellness through each of the architecture and urban design scales. The book will be of interest to practitioners and students working in urban design, landscape architecture, architecture, planning, and affiliated fields.
Wellness by Design: A Room-by-Room Guide to Optimizing Your Home for Health, Fitness, and Happiness
by Jamie GoldDesign your home to optimize your healthy lifestyle with this room-by-room guide from certified kitchen designer and wellness design consultant Jamie Gold. Residential designer Jamie Gold has spent years exploring how simple changes to things like lighting, fixtures, storage, and outdoor space can impact our health and wellness. In Wellness by Design, Gold offers a room-by-room guide to refreshing your space so that it supports your wellness journey. Good news, it doesn&’t require a yoga room and can be done in small apartments as well as large houses. This book explains how simple changes can make a huge difference in how you feel every day. You&’ll learn: - How to maximize accessibility and organization in your kitchen for faster, healthier, and more delicious meals. - How to make easy fixes to your ventilation system to help ease symptoms of asthma and allergies - How to optimize your home office to eliminate back, neck, and foot pain. - How to enhance your bathroom tub and shower spaces to support fitness goals and simplify family life. - And much more! It&’s time for your home to work as hard as you do to support your health. With the right organization and interior design, your home can help you maintain and improve your health in a variety of ways, from improving health and preventing disease to encouraging clean eating, sustainable living, safety, fitness, serenity, and joy. Whether you&’re building your dream home or decorating your new rental, this book will help you keep your fitness goals and stay on track for a long and healthy life.
Wellness for Makers: A Movement Guide for Artists
by Missy Graff BalloneLearn the actions, movements, and best practices to help your body—your main craft tool—perform its bestFor artists and craftsmen of all ages to reduce their risk of injury in the studioAuthor is well known as founder of Wellness for Makers®, a company focused on this topic
Wells: I Am The Town (Images of America)
by Hope M. ShelleyWells has a history as fascinating as it is long. Blessed with tremendous natural resources, this enticing place attracted native people and then European fishermen and traders long before Edmund Littlefield established the first permanent mills on the banks of the Webhannet River in 1640. Wells incorporated in 1653 as Maine's third town, and since then more than thirteen generations of New Englanders have nurtured their families by reaping the waves of the Atlantic or toiling on the furrows of their farms. The early settlers were independent Yankees striving to make a living, but they created small communities grouped around the traditional institutions of the blacksmith shop, the store, the church, and the one-room school.
Wellsboro
by Ann C. Benjamin Michael J. CooneyWellsboro, the county seat of Tioga County, owes much of its vitality to dense forests, abundant wildlife, and mountainous terrain. Named by the National Park Service as a Natural Landmark in 1968, nearby Pine Creek Gorge was introduced by George Washington Sears, better known as "Nessmuk," in 1860 and later publicized as "the Grand Canyon of Pennsylvania." A weeklong Laurel Festival, organized in 1938, celebrates the canyon, the state flower, and Wellsboro. The Laurel Parade and the Laurel Queen coronation conclude the festivities each year. Wellsboro also owes its long-term prosperity to agriculture, logging, mining, and industry, all of which have contributed to the town's economic survival and growth. Corning Glass Works, a shining example of industrial innovation, made Wellsboro "the Christmas Bulb Capital of the World." Described as quaint, Wellsboro is often compared to a New England village. In addition to a row of antique gaslights lining the boulevard, the Penn-Wells Hotel, the Arcadia Theatre, and Dunham's Department Store, all of which date to the early 1900s, add to Main Street's charm, while the Green features a fountain statue of "Wynken, Blynken, and Nod."
Wellsville
by Thelma Rogers Genealogical and Historical SocietyThe town of Wellsville is located in the rolling hills of the northern reaches of the Allegheny Range of the Appalachian Mountains, east of Allegany County, just a few miles north of the Pennsylvania border. Wellsville was established in 1855, making it a relatively young town in comparison to others in New York. When the Erie Railroad was completed through Wellsville in 1851, tanning and lumber concerns gained much larger markets, and in the next 10 years, the population grew fourfold. The discovery of oil in 1879 brought even more people. George "Gabby" Hayes was as at home on the stages of Wellsville as he was on a Hollywood screen, and William Duke, world-famous trainer of the 1925 Kentucky Derby winner, Flying Ebony, called Wellsville his home. In addition to its steam turbine and heat recovery industries, Wellsville hosts a vibrant and growing campus of Alfred State College.
Welsh Castle Builders: The Savoyard Style
by John MarshallThe Edwardian castles of north Wales were built by a Savoyard master mason, but also by many other artisans from Savoy. What is more extraordinary, is that the constables of Flint, Rhuddlan, Conwy and Harlech were also Savoyards, the Justiciar and Deputy Justiciar at Caernarfon were Savoyards and the head of the English army leading the relief of the sieges of Flint and Rhuddlan was a future Count of Savoy. The explanatory story is fundamentally of two men, the builder of castles, Master James of St George and Justiciar Sir Othon de Grandson, and the relationship of these two men with King Edward I. But it is also the story of many others, a story that begins with the marriage of Alianor de Provence to Edward’s father, Henry III, and the influx of her kinsmen to England, such as Pierre de Savoie. It is impossible to understand the development of the castles in north Wales without an understanding of the Savoyards, where they came from and their impact on English and Welsh history. The defining work of Arnold Taylor in exploring the Savoyard history of Welsh castles is now many years past, and mostly out of print, it is time for the story to be revisited and expanded upon, in the light of new evidence.
Welsh Hills, The
by Janet Philipps ProcidaIn 1796, several Welsh families fled their homeland to start new lives in America. Theophilus Rees and Thomas Philipps are considered the founding fathers of the Welsh Hills. In 1801, after residing for a few years in Pennsylvania, Rees and Philipps purchased about 2,000 acres of land in Licking County, Ohio. This area is known as the Welsh Hills. Soon they were joined by other families with the last names Thomas, Lewis, James, Johnson, Griffiths, Evans, Jones, Davis, Williams, Owens, Price, King, Cramer, Shadwick, Pugh, White, and Hankinson. Their descendants still reside in and around the Welsh Hills. The Welsh Hills is predominately located in Granville and Newark townships, but a small portion is also located in McKean and Newton townships. This fertile land with hills and valleys and an abundance of timber and natural springs enticed these families to make their permanent home the Welsh Hills.
Welsh Yeomanry at War: A History of the 24th (Pembroke & Glamorgan Yeomanry) Battalion, The Welsh Regiment
by Steven JohnSoon after the outbreak of the Great War, following many years of part-time soldiering as cavalry troops on home defense duties, the members of various British Yeomanry regiments were asked to volunteer for overseas service. In 1916, officered by well-known members of the landed gentry, two of the Welsh Yeomanry regiments, the Pembroke Yeomanry and the Glamorgan Yeomanry, were amongst many who embarked for foreign service for the first time ever in their history. Spending the next twelve months in Egypt during the campaign against the Senussi tribesmen, the two regiments merged to form the 24th (Pembroke and Glamorgan Yeomanry) Battalion, Welsh Regiment, which joined the 74th (Yeomanry) Division to take part in the historic offensive into Palestine that ultimately led to the liberation of the Holy City of Jerusalem after 400 years of Ottoman rule. In May 1918, after two years of hard campaigning in the Palestinian deserts, the 24th Welsh embarked for France with the rest of the 74th Division, joining the Allied forces in the victorious 100-day offensive against the Germans. Welsh Yeomanry at War sheds new light on the battalions almost forgotten campaign in Palestine, which saw many of its troops killed and buried in the Holy Land, and also tells the enthralling story of its short but arduous period in France.
Weltgeschichte für Dummies
by Christa PöppelmannEine Welt – viel Geschichte Weltgeschichte – das ist ein faszinierendes Geflecht aus Abertausenden von Ereignissen, die oft enger verwoben sind, als es auf den ersten Blick scheint. Christa Pöppelmann führt sowohl Laien wie Geschichtsfreaks durch alle Epochen und Kontinente. Unaufgeregt und unterhaltsam beschreibt sie, wo die Wurzeln vieler heutiger Konflikte liegen, wie Afrika vor der Eroberung durch die Kolonialmächte aussah, welche brandneuen Erkenntnisse es über die Indoeuropäer gibt oder wie Wirtschaft schon immer die Welt bewegte. Entdecken Sie erhellende Geschichten und globale Zusammenhänge aus 12 Jahrtausenden! Sie erfahren Wie die heutigen Staaten zu dem wurden, was sie sind Weltbewegendes, das in keinem Schulbuch steht Wissenswertes von der neuesten Forschung bis hin zu Fun-Facts
Weltraum – Extreme Lebensräume und deren Bewohnbarkeit: Gestaltung im Kontext von isolierten und eingeschränkten Bedingungen - auf der Erde und im Weltraum
by Sandra Häuplik-Meusburger Sheryl BishopDieses Buch erforscht kreative Lösungen für die einzigartigen Herausforderungen, die mit der Gestaltung bewohnbarer Räume in extra-terrestrischen Umgebungen verbunden sind. Ziel ist es, einen konstruktiven Dialog zwischen den Forschern und Planern zukünftiger (Weltraum-)Lebensräume zu fördern. Die Autoren untersuchen die verschiedenen Konzepte des Begriffs Habitability [auf Deutsch Bewohnbarkeit] aus der Perspektive der Bewohner sowie der Planer und Sozialwissenschaften. Das Buch gibt einen Überblick über die Entwicklung und die Fortschritte in der Gestaltung von Lebensräumen für bemannte Raumfahrzeuge und -habitate, und inkludiert auch analoge Forschungs- und Simulationseinrichtungen in extremen Umgebungen auf der Erde. Es zeigt auf, wie verschiedene Konzepte der Habitabilität gestalterisch umgesetzt wurden und welche noch fehlen. Der Schwerpunkt dieses Buches liegt auf der Identifizierung der wesentlichen Faktoren und kreativer Lösungen zur Schaffung von Lebensräumen, in denen sich Menschen wohlfühlen. Ausgewählte Aspekte werden vor einem sozial-räumlichen fachlichen Hintergrund diskutiert und mögliche Anwendungen aufgezeigt. Human Factors und Habitability Design sind wichtige Themen für jedwede Arbeits- und Lebensräume. Für die bemannte Erforschung des Weltraums sind sie von entscheidender Bedeutung. Zwar wurden menschliche Faktoren und bestimmte Aspekte der Bewohnbarkeit in den Entwurfsprozess von bemannten Raumfahrzeugen integriert, doch besteht die Dringlichkeit von der reinen funktionalen Überlebensfähigkeit, in ein den Menschen unterstützendes Design überzugehen. Seit einigen Jahren anerkennt die NASA das Risiko eines inkompatiblen Fahrzeug- oder Habitatdesigns als ein Hauptrisiko für die menschliche Gesundheit und Leistungsfähigkeit im Weltraum an. Die Bewohnbarkeit und die menschlichen Faktoren werden für die Gestaltung künftiger langfristiger und kommerzieller Weltraumeinrichtungen noch wichtiger werden, wenn größere und unterschiedlichere Gruppen Lebensräume außerhalb der Erde nutzen. Das Buch wird nicht nur Personen und Organisationen zugutekommen, die für bemannte Raumfahrtmissionen und Missionssimulatoren verantwortlich sind, sondern bietet auch relevante Informationen für Gestalter terrestrischer rauer Umgebungen (z. B. abgelegene Betriebs- und Forschungseinrichtungen, Krankenhäuser, Gefängnisse, Produktionsstätten). Darüber hinaus werden Erkenntnisse über die sozio-räumliche Beziehung vorgestellt, die für Sozialwissenschaftler, Ingenieure und Architekten im Allgemeinen von Interesse sind. Inhaltsverzeichnis Kurz : 1. Einleitung.- 2. Habitability / Bewohnbarkeit: Vom ORT zum (Lebens) RAUM.- 3. Bewohnbarkeit als (Lebens) RAUM.- 4. Rezension: Studien zur Bewohnbarkeit und Architektur von Mockups und simulierten Umgebungen.- 5. Rezension: Studien zur Bewohnbarkeit und Architektur in In-Situ-Umgebungen.- 6. Projektionen.- 7. Blick in die Zukunft: Wie man eine Blechbüchse in ein Zuhause verwandelt: Lösungen für ausgewählte Dimensionen der (sozialräumlichen) Bewohnbarkeit.
Wen Redmond's Digital Fiber Art: Combine Photos & Fabric—Create Your Own Mixed-Media Masterpiece
by Wen RedmondFine art meets fabric! Compose, create, and print innovative art quilts starting from your own digital photographs—even those from your phone! Well-known fiber artist Wen Redmond starts with the tools and equipment you'll need—any image editing software and a standard inkjet printer—and teaches you to alter images, print them on a variety of fibers, and accentuate them with stitching. With a sense of adventure, even a beginner can apply these techniques to create new and innovative works of art. - Transform your photographs into matchless works of art with mixed-media techniques and quilting - Explore inkjet printing on almost anything! Design with fabric, paper, and other substrates - Get photo editing, layering, and printing tips from respected fiber artist and teacher Wen Redmond - Learn new approaches to digital printing—perfect for quilters, fabric and paper artists, digital artists, mixed-media artists, photographers, art teachers, and more
Wendy Knits
by Johnson Wendy D.In this warm, wise, and witty memoir, Wendy D. Johnson takes a look at her lifelong obsession with "casting on" as she chronicles her journey from a crudely self-taught, left-handed beginner to one of the world's most prolific knitters-not to mention premier knitting bloggers. From the virtues of learning how to knit the perfect sock, to the compulsive need to stash exquisite skeins of yarn in every crevice of one's home, this is the perfect book for every knitter. Wendy also offers tips for avoiding errors, thoughts on knitting gifts for others, and more than twenty original patterns for knitters of every level of expertise: from the ridiculous and irreverent (a cell phone cozy) to the absolutely sublime (your very own luxurious Nordic style pullover).
Wendy Knits Lace: Essential Techniques and Patterns for Irresistible Everyday Lace
by Wendy D. JohnsonMany knitters are intimidated by lace, but with a little guidance anyone can create beautiful pieces. As she did for the toe-up sock technique, Wendy demystifies lace knitting by thoroughly explaining the basics and offering the best techniques to create even the most intricate-looking patterns. She shares a wealth of tips that will help new lace knitters avoid any frustration. Twenty projects for beginners through to advanced knitters include scarves, shawls, afghans, accessories and sweaters. Ranging from a lightweight seashell camisole for summer to a thick cowl for winter, Wendy presents projects that are surprisingly easy and fun to creat, and great to wear year-round.
Wendy Tait's Watercolour Flowers: Fresh, Effective and Imaginative Techniques
by Wendy TaitDozens of popular flowers including roses, lilies, anemones, poppies, cherry blossom, delphiniums and fuchsias are featuredFresh approaches to painting: loose impressionistic flowers, wildflower landscapes, garden arrangements and gorgeous close-upsFast, effective and approachable techniques
Wendy Wasserstein
by Jill DolanPlaywright Wendy Wasserstein (1950–2006), author of The Heidi Chronicles, wrote topical, humorous plays addressing relationships among women and their families, taking the temperature of social moments from the 1960s onward to debate women’s rightful place in their professional and personal lives. The playwright’s popular plays continue to be produced on Broadway and in regional theaters around the country and the world. Wasserstein’s emergence as a popular dramatist in the 1970s paralleled the emergence of the second-wave feminist movement in the United States, a cultural context reflected in the themes of her plays. Yet while some of her comedies and witty dramas were wildly successful, packing theaters and winning awards, feminists of the era often felt that the plays did not go far enough. Wendy Wasserstein provides a critical introduction and a feminist reappraisal of the significant plays of one of the most famous contemporary American women playwrights. Following a biographical introduction, chapters address each of her important plays, situating Wasserstein’s work in the history of the US feminist movement and in a historical moment in which women artists continue to struggle for recognition.
Wendy Wasserstein: A Casebook (Casebooks on Modern Dramatists #Vol. 26)
by Claudia BarnettWendy Wasserstein: A Casebook contains in-depth discussions of the playwright's major works, including her recent play 1 An American Daughter. Wasserstein's plays and essays are explored within diverse traditions, including Jewish storytelling, women's writing, and classical comedy. Critical perspectives include feminist, Bakhtinian, and actor/director. Comparisons with other playwrights, such as Rachel Crothers, Caryl Churchill, and Anton Chekhov, provide context and understanding. An interview with the playwright and an annotated bibliography are included.
Werbe- und Konsumentenpsychologie
by Georg FelserWie funktioniert Werbung? Wie werden Kaufentscheidungen beeinflusst? Wie manipulierbar sind wir als Konsumentinnen und Konsumenten? Welche Methoden im Marketing funktionieren und warum? Das Buch „Werbe- und Konsumentenpsychologie“ gibt Antworten auf diese Fragen. Mit der fünften Auflage des seit Jahren erfolgreichen und prüfungsrelevanten Lehrbuchklassikers halten Sie die psychologischen Grundlagen des Neuromarketings und der Verhaltensökonomie in Ihren Händen. Wussten Sie, dass ein nicht geringer Teil unseres Konsumverhaltens durch automatische, unbewusste und »implizite« Prozesse gesteuert wird? In diesem leicht verständlichen und gleichzeitig wissenschaftlich anspruchsvollen Buch erfahren Sie, welche Rolle diesen Prozessen tatsächlich zukommt. Diese Neuauflage wurde um eine Vielzahl aktueller Forschungsergebnisse sowie neuer Textabschnitte und Kapitel wie z.B. zum digitalen Marketing, Werbung über Influencer, die Bedeutung von Kundenrezensionen, die Folgen des E-Commerce, Online- und Versandhandel und „innovative“ Werbeformen wie z.B. Ambient Marketing oder Native Advertising erweitert.