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From Things Lost: Forgotten Letters and the Legacy of the Holocaust
by Shirli GilbertIn May 1933, a young man named Rudolf Schwab fled Nazi-occupied Germany. His departure allegedly came at the insistence of a close friend who later joined the Party. Schwab eventually arrived in South Africa, one of the few countries left where Jews could seek refuge, and years later, resumed a relationship in letters with the Nazi who in many ways saved his life. From Things Lost: Forgotten Letters and the Legacy of the Holocaust is a story of displacement, survival, and an unlikely friendship in the wake of the Holocaust via an extraordinary collection of letters discovered in a forgotten trunk. Only a handful of extended Schwab family members were alive in the war’s aftermath. Dispersed across five continents, their lives mirrored those of countless refugees who landed in the most unlikely places. Over years in exile, a web of communication became an alternative world for these refugees, a place where they could remember what they had lost and rebuild their identities anew. Among the cast of characters that historian Shirli Gilbert came to know through the letters, one name that appeared again and again was Karl Kipfer. He was someone with whom Rudolf clearly got on exceedingly well—there was lots of joking, familiarity, and sentimental reminiscing. “That was Grandpa’s best friend growing up,” Rudolf’s grandson explained to Gilbert; “He was a Nazi and was the one who encouraged Rudolf to leave Germany. . . . He also later helped him to recover the family’s property.” Gilbert takes readers on a journey through a family’s personal history wherein we learn about a cynical Karl who attempts to make amends for his “undemocratic past,” and a version of Rudolf who spends hours aloof at his Johannesburg writing desk, dressed in his Sunday finest, holding together the fragile threads of his existence. The Schwab family’s story brings us closer to grasping the complex choices and motivations that—even in extreme situations, or perhaps because of them—make us human. In a world of devastation, the letters in From Things Lost act as a surrogate for the gravestones that did not exist and funerals that were never held. Readers of personal accounts of the Holocaust will be swept away by this intimate story.
From This Day Forward
by Cokie Roberts Steven V. RobertsAfter thirty years together, Cokie and Steve Roberts know something about marriage and after thirty distinguished years in journalism, they know how to write about it.In From This Day Forward, Cokie and Steve weave their personal stories of matrimony into a wider reflection on the state of marriage in American today.Here they write with the same conversational style that catapulted Cokie's We Are Our Mother's Daughters to the top of the New York Times bestseller list. They ruminate on their early worries about their different faiths -- she's Catholic, he's Jewish -- and describe their wedding day at Cokie's childhood home. They discuss the struggle to balance careers and parenthood, and how they compromise when they disagree. They also tell the stories of other American marriages: that of John and Abigail Adams, and those pioneers, slaves and immigrants. They offer stories of broken marriages as well, of contemporary families living through the "divorce revolution". Taken together, these tales reveal the special nature of the wedding bond in America. Wise and funny, this book is more than an endearing chronicle of a loving marriage -- it is a story of all husbands and wives, and how they support and strengthen each other.
From This Moment On
by Shania TwainNow in paperback from superstar Shania Twain, a poignant, heartfelt, and beautifully told account of her hard-scrabble childhood, rise to worldwide fame, and recent personal tragedies.The world may know Shania Twain as many things: a music legend, a mother, and recently, a fixture in the news for her painful, public divorce and subsequent marriage to a cherished friend. But in this extraordinary autobiography, Shania reveals that she is so much more. She is Eilleen Twain, one of five children born into poverty in rural Canada, where her family often didn’t have enough food to send her to school with lunch. She’s the teenage girl who helped her mother and young siblings escape to a battered woman’s shelter to put an end to the domestic violence in her family home. And she’s the courageous twenty-two-year-old who sacrificed to keep her younger siblings together after her parents were tragically killed in a car accident. Shania Twain’s life has evolved from a series of pivotal moments, and in unflinching, heartbreaking prose, Shania spares no details as she takes us through the events that have made her who she is. She recounts her difficult childhood, her parents’ sudden death and its painful aftermath, her dramatic rise to stardom, her devastating betrayal by a trusted friend, and her joyful marriage to the love of her life. From these moments, she offers profound, moving insights into families, personal tragedies, making sense of one’s life, and the process of healing. Shania Twain is a singular, remarkable woman who has faced enormous odds and downfalls, and her extraordinary story will provide wisdom, inspiration, and hope for almost anyone.
From Those Wonderful Folks Who Gave You Pearl Harbor
by Jerry Della Femina Charles SopkinIt was a meeting of the agency's top people to find an advertising theme for Panasonic, a major new Japanese electronics firm. Suddenly the new $50,000-a-year creative supervisor leapt to his feet in a frenzy of simulated inspiration. 'I've got it!' he cried, 'I see this big headline: FROM THOSE WONDERFUL FOLKS WHO GAVE YOU PEARL HARBOR!' From the publishers that brought you Homicide comes another classic piece of writing that inspired a hit TV show. Mad Men is the series that's got everyone talking - and with good reason, having won 9 Emmys, 5 Golden Globes and beating The Wire to the 'Best International Award' at the 2009 Baftas. Jerry Della Femina's advertising classic, first published in the US in 1971, is the original guide to life on Madison Avenue in the 1960s - and it was an inspiration for series one of Mad Men, with Jerry an advisor to the show. Packed full of eccentric characters and interesting anecdotes it is a gloriously gossipy and irreverent account. It is also full of fascinating advertising campaigns: the Volkswagen 'Think Small' campaign which gave the company their big break in the US ; the cake mix which relied on the breaking of a single egg; or Marlboro Man in Marlboro Country - an all time classic. With a new Mad Men inspired cover and a campaign to rival those of Madison Avenue this is the non-fiction treat of the summer.
From Traveller to Traitor: The Life of Wilfred Burchett
by Tom HeenanThe radical journalist Wilfred Burchett (1911 - 1983) was persecuted by the Australian government during his lifetime and publicly reviled in print long after his death. After a distinguished wartime career with the London Daily Express, Burchett drifted to the left with the onset of the Cold War. During the Korean and Vietnam wars he was condemned as a traitor for his pro-Communist reports, and denied an Australian passport by successive Liberal governments of the 1950s and 1960s. From Traveller to Traitor is the first scholarly biography of this controversial foreign correspondent. Tom Heenan explores the truth behind Burchett's reports from his travels on the other side of the ideological divide. Using ASIO files from the 1950s to the 1970s, and other archival material, Heenan exposes the insubstantial nature of the allegations of treachery made against Burchett. This book casts valuable new light on an extraordinary Australian whose story is one of the greatest political scandals in the nation's history.
From Under the Russian Snow
by Michelle A CarterAt age 50, Michelle Carter, a married mother of two adult children, left her job as editor of a suburban newspaper in the San Francisco Bay area to move to Russia for a year as a United States Information Agency Journalist-in-Residence. There she worked with newspaper editors who struggled to adapt to the new concepts of press freedom and a market economy. She became an on-the-scene witness to the second great Russian revolution. At the same time, she embarked on a personal journey that wrenched her life in a way she could never have anticipated when she accepted her husband's challenge to take the assignment.
From Under the Truck: A Memoir
by Josh Brolin“Josh Brolin’s out to catch his breath between the slant-eyed suggestions and irrefutable evidence of his past. He hears voices, and he listens, reminding us with brutal honesty that our surroundings were never there to be carried, rather woven into the fabric of the freedom to be who we are.”—Matthew McConaugheyFrom Josh Brolin, a unique and decidedly un-celebrity memoir, by turns affecting, funny, uncanny, and unforgettable.Weaving a latticework of different strands, moving back and forth through time, Josh Brolin captures a life marked by curiosity, pain, devotion, kindness, humor. He recounts an unconventional childhood far from Hollywood. Raised on a ranch in Paso Robles, California, he was surrounded as a child by the wolves, cougars, and other wild animals gathered by his fearless and explosive mother, Jane Agee Brolin. Her tragic, early death haunts this book, and the force of her unforgettable personality is felt throughout. Brolin also brings to life his career in the film industry—from his breakout role in The Goonies to the set of No Country for Old Men—and the professional and personal ups and downs in between and since. With unflinching honesty but also great humor, he shares insights into relationships, addiction, love, and fatherhood, while letting the white space in between words speak for itself. Grappling with the mysteries of life and death in a way that will catch readers by surprise, From Under the Truck is an audacious and riveting memoir from a born writer.
From Valmy To Waterloo—Extracts From The Diary Of Capt. Charles François: A Soldier Of The Revolution And The Empire.
by Jules Arsène Arnaud Clarentie Robert B. Douglas Capitiane Charles FrançoisThe cannonade of Valmy (1792) ranks as one of the most significant battles of all time for its strategic results: the defeat of the Prussian invasion heralded the beginning of the French Republic. At the field of Waterloo in 1815, no less a battle ended once and for all the ambitions of Napoleon to dominate Europe under French hegemony. Throughout this period of strife and struggle, which would change the map of Europe forever, Capitaine François fought under the banners and eagles of France, a callow youth at the time of Valmy, a grizzled veteran by the time of Waterloo. His story stretches from the plains of Northern France, through the frozen wastes of Russia, the sunburnt sands of Egypt and to the rotting prisoner hulks of Spain. François was by his own account a ruthless, fearless fighter but tempered with a passionate and phlegmatic nature; of the many memoirs of Napoleon's troops, few are filled with such adventure and anecdote.An excellent from the ranks of Napoleon's army.Author -- Capitaine Charles François (1774 or 5-1853.)Preface -- Jules Arsène Arnaud Claretie (1840-1913.)Translator -- Robert B. DouglasText taken, whole and complete, from the edition published in 1906, London, by Everett and Co.Original Page Count - 332 pages.
From Wall Street to the White House and Back: The Scaramucci Guide to Unbreakable Resilience
by Anthony ScaramucciLearn from the successes, the fights, and the failures of businessman and former White House Communications Director Anthony Scaramucci.Have you just been fired? Did that job you were hoping to get not pan out? Did you recently end up embarrassing yourself in a major way in front of people you really wanted to impress? Not to worry. There&’s a way out of whatever you&’re going through, and Anthony Scaramucci—or &“The Mooch,&” as he&’s known to his friends—is the perfect person to point you in the right direction. Whatever you&’re going through, he&’s been through it already. Probably twice. And he&’s learned a whole lot of lessons along the way. In From Wall Street to the White House and Back, the Mooch sets down twenty-five of these lessons. Along the way, he tells wild tales from his time working in finance, politics, and a few strange places in between. Readers will spend time in the Oval Office with President Donald Trump, visit the Bahamas with the disgraced crypto king Sam Bankman-Fried, and encounter pearls of wisdom from a few other unlikely sources in the world of business, national politics, and publishing. If you&’re interested in Eminem, Leo Tolstoy, Sigmund Freud, or Tony Robbins—all of whom are mentioned at least once in these pages—and you want to learn from the mistakes of one of the all-time great mistake-makers of our age, jump in.
From War to Westminster
by Stefan TerlezkiA Ukrainian-born British MP&’s memoir of being sold into slavery by Nazis as a child—and the long journey that led to his career in politics and business. Born in a small farming town in Western Ukraine that was under Polish rule at the time—but would soon be occupied and annexed by the Soviet Union and then invaded by the Germans—Stefan Terlezki was torn from his family, abducted and sold by the Nazis into slavery in Austria. Eventually, after many adventures and misadventures, he made his way to a DP camp and, finally, the UK. He would go on to be elected as a Member of Parliament for Cardiff, and become a close friend of Margaret Thatcher and other major political figures. He was also an accomplished businessman and served as chairman of his local football club, Cardiff City FC. In this book, he tells his &“remarkable&” story (BBC News). &“A moving life story.&” —Wales Online
From Willard Straight to Wall Street: A Memoir
by Thomas W. JonesIn stark and compelling prose, Thomas W. Jones tells his story as a campus revolutionary who led an armed revolt at Cornell University in 1969 and then altered his course over the next fifty years to become a powerful leader in the financial industry including high-level positions at John Hancock, TIAA-CREF and Citigroup as Wall Street plunged into its darkest hour. From Willard Straight to Wall Street provides a front row seat to the author's triumphs and struggles as he was twice investigated by the SEC—and emerged unscathed. His searing perspective as an African American navigating a world dominated by whites reveals a father, a husband, a trusted colleague, a Cornellian, and a business leader who confronts life with an unwavering resolve that defies cliché and offers a unique perspective on the issues of race in America today. The book begins on the steps of Willard Straight Hall where Jones and his classmates staged an occupation for two days that demanded a black studies curriculum at Cornell. The Straight Takeover resulted in the resignation of Cornell President James Perkins with whom Jones reconciled years later. Jones witnessed the destruction of the World Trade Center on 9/11 from his office at ground zero and then observed first-hand the wave of scandals that swept the banking industry over the next decade. From Willard Straight to Wall Street reveals one of the most interesting American stories of the last fifty years.
From Winchester to This
by William DonaldsonWilliam Donaldson reveals all in a frank and often scurrilous memoir where past and present collide in a hilarious vision of his extraordinary life. The author charts his course from his public school childhood, through production of the celebrated 1960s satire Beyond the Fringe, a riotous lifestyle in the company of pop stars, actors, models, and sundry celebs--sometimes in a brothel in which he lived for a time in Chelsea--literary success and on into his drug-fuelled slide into bankruptcy and lost love in the alleged present. Many will know Willie Donaldson and his friends behaving badly from his long-time column in the Independent. He writes in the tradition of Nabokov's "unreliable narrator," with his insightful contemplations on the memoir's often-scandalous indiscretions about--to list just a few--page-three girls, the aristocracy, former girlfriends Sarah Miles and Carly Simon, Peter Cook, Kenneth Tynan, drug dealers, and the criminal fraternity--even the rightful King of Spain. Moralist as well as mischief-maker, Donaldson writes with candor, wit, and style.
From X-rays to Quarks: Modern Physicists and Their Discoveries
by Emilio SegrèA leading figure in twentieth-century physics offers impressions and recollections of the field's development. Nobel Laureate Emilio Segrè (1905-89) knew and worked with many of modern physics' preeminent scientists. In this simple but elegant history, he offers compelling views not only of the milestones of scientific discovery but also the personalities involved--their attitudes and politics as well as their trials and triumphs. Highlights include a profile of Albert Einstein, from his unconventional youth to his role as science's elder statesman; the wonder year of 1932, which witnessed the discoveries of the neutron, positron, and deuterium; and the first steps in building particle accelerators.A student and colleague of Enrico Fermi, Segrè made numerous important contributions to nuclear physics, including participation in the Manhattan Project. Segrè is further renowned for his narrative skills as a historian. This book is a companion to the author's From Falling Bodies to Radio Waves: Classical Physicists and Their Discoveries, also available from Dover Publications.
From Zero to Infinity and Back- A full Circle: A Memoir
by Priti TandonIn order to find some love, partnership, companionship, and support, as any other young single divorcee, my search for a loving partner began on dating websites. At first in line with my spiritual beliefs of the Eastern tradition of Yoga and Meditation like DharmaMatch.com. I have been a practitioner of Yoga and meditation since my thirties, which I am blessed to have inherited from my ancestry. Going to Kirtans and meditation, Satsangs with my grandmother and living in a family with Yoga traditions, my father being a Raja Yoga practitioner, even as a child, living in Yoga came naturally to me. At these dating websites I met some sociopaths, addicts, alcoholics and also some decent men sometimes in disharmonious timings in this dating journey. After being stolen from, surviving domestic violence, and also having some great learning dating adventures, I have come to arrive in this place. I am now thriving, being in oneness, in Yoga. This writing and art memoir are a result of this journey. I am sharing my story in the form of arts and writings inspired by the teachings of Vedanta and Buddhist teachings and values. My abstract art is in its spontaneous presence, in the raw, elemental, primal and childlike innocence, with awe and wonder, a curious part of me. I do hope to awaken a presence in you that resonates this blissful state that I experienced while working on the art and poetry book project.
From a Clear Blue Sky: Surviving the Mountbatten Bomb
by Timothy KnatchbullThe prize-winning, &“exceptionally moving&” memoir of a family boat trip, an IRA bombing, and a teenager&’s loss of his twin brother (The Telegraph).Christopher Ewart-Biggs Literary Award Winner and PEN/JR Ackerley Prize Nominee On an August weekend in 1979, fourteen-year-old Timothy Knatchbull joined his family on a boat trip off the shore of Mullaghmore in County Sligo, Ireland. By noon, an Irish Republican Army bomb had destroyed the boat, leaving four dead. The author survived, but his grandparents, family friend, and twin brother did not. Lord Mountbatten, his grandfather, was the target, and became one of the IRA&’s most high-profile assassinations. Knatchbull and his parents were too badly injured to attend the funerals of those killed, which only intensified their profound sense of loss. Telling this story decades later, Knatchbull not only revisits these terrible events but also writes an intensely personal account of human triumph over tragedy—a story of recovery not just from physical wounds but deep emotional trauma.From a Clear Blue Sky takes place in Ireland at the height of the Troubles and gives compelling insight into that period of Irish history. But more importantly, it brings home that while calamity can strike at any moment, the human spirit is able to forgive, to heal, and to move on. &“A minute by minute story of what happened that day, and what happened afterwards.&” —Daily Mail &“This is an extremely moving book. Beyond providing a phenomenally detailed evocation of his own family&’s trauma, Knatchbull has lots of wise things to say about how we survive horrors—of all kinds—in our lives.&” — Zoë Heller, author of the Booker Prize finalist Notes on a Scandal &“A very poignant, clearsighted, heartbreaking but ultimately positive account.&” —Hugh Bonneville, The New York Times
From a Limestone Ledge: Some Essays and Other Ruminations about Country Life in Texas
by John GravesA look at the pleasures and hardships of doing things oneself, a nostalgic meditation on country ways.
From a Mess to a Miracle
by Kimberly DanielsIn this hard-hitting sequel to her autobiography, Against All Odds, Kim Daniels goes beyond her transformation from world-class athlete to drug addict to Christian pastor and describes the challenge of coming into the church and the startling discoveries she has made there. In From a Mess to a Miracle, Daniels exposes the enemy's traps at work inside the church that prevent believers from experiencing a truly transformed life in Christ. She pulls no punches as she teaches believers how to sharpen their spiritual discernment, demolish strongholds, tear down idols and avoid snakes in the pews. "God wants His church to manifest His marvelous light," she writes. Through her personal journey, Daniels shows readers how they can be transformed from a mess to a miracle and be totally free to walk in the fullness of God.
From a Mountain In Tibet: A Monk’s Journey
by Lama Yeshe Losal RinpocheLama Yeshe didn't see a car until he was fifteen. But everything changed with the arrival of Chinese army vehicles in 1959. In the wake of the deadly Tibetan Uprising, he escaped to India through the Himalayas as one of only 13 survivors out of 300 refugees.Now in his seventies and a leading monk at the Samye Ling monastery in Scotland, Lama Yeshe casts a hopeful look back at his momentous life - from his quiet early years and the moment his world changed to his time spent in America, experiencing the excesses of the Woodstock generation. And to his life now.Written with erudition and humour, From a Mountain in Tibet shines a light on how the most desperate of situations can help us to uncover vital life lessons and attain lasting peace and contentment.___________________________________________'Brilliant and riveting. This book shows us that freedom is a choice we can all make' Gelong Thubten, author of A Monk's Guide to Happiness'A fascinating story of an incredible life, told with unflinching honesty' Dr John Sellars author of Lessons in Stoicism
From a Small Seed - The Story of Eliza Hamilton
by Camille AndrosA lyrical picture book biography of Eliza Schuyler Hamilton, co-founder and director of the first private orphanage in New York City and wife of founding father Alexander Hamilton.Ever since she was a young girl, Eliza Hamilton hoped to help people in need. From the private quarters of her family home to her national platform as Hamilton’s partner, Eliza was a lifelong advocate for fairness, freedom and faith. The remarkable acts of charity and public service she performed after Alexander’s death are considered a significant contribution to the Hamilton legacy the world celebrates today. Here is a thoughtful, historical account of her life beginning with her childhood influences.Much like the award-winning picture book biographies that celebrate trailblazing women like The House that Jane Built: A Story About Jane Addams and Hillary Rodham Clinton: Some Girls Are Born to Lead, Camille Andros and Tessa Blackham's From a Small Seed—The Story of Eliza Hamilton is an accessible portrait of an exemplary public figure whose principles have stood the test of time. Christy Ottaviano Books
From a Town on the Hudson
by Yuko KoyanoYuko Koyano spent five years in the United States in the 1980s as the wife of a Japanese businessman, the mother of two sons, and an observer in her own right. She believed that the experience would open a new window on the world for herself and her family, and she was not disappointed. From the outset, Ms. Koyano was a keen observer of American life in the New Jersey town where she lived just across the Hudson from Manhattan. She soon found that her study of English Literature in college in Japan had left her ill-prepared to understand the words in her sons' schoolbooks, not to mention the ones they picked up even more quickly in the schoolyard. Nor did contemporary life in the United States match the images she had grown up with on Japanese television reruns of American sitcoms. Not deterred, Ms. Koyano entered the life of everyday America, and its cast of characters-schoolteachers, senior citizens, taxi drivers, police officers, and postal clerks-fill the pages of this affectionate memoir. The vignettes captured in From a Town on the Hudson delight, amuse, and touch the reader, and give us-host and visitor alike-an opportunity to see ourselves as others see us.
From a Town on the Hudson
by Yuko KoyanoYuko Koyano spent five years in the United States in the 1980s as the wife of a Japanese businessman, the mother of two sons, and an observer in her own right. She believed that the experience would open a new window on the world for herself and her family, and she was not disappointed. From the outset, Ms. Koyano was a keen observer of American life in the New Jersey town where she lived just across the Hudson from Manhattan. She soon found that her study of English Literature in college in Japan had left her ill-prepared to understand the words in her sons' schoolbooks, not to mention the ones they picked up even more quickly in the schoolyard. Nor did contemporary life in the United States match the images she had grown up with on Japanese television reruns of American sitcoms. Not deterred, Ms. Koyano entered the life of everyday America, and its cast of characters-schoolteachers, senior citizens, taxi drivers, police officers, and postal clerks-fill the pages of this affectionate memoir. The vignettes captured in From a Town on the Hudson delight, amuse, and touch the reader, and give us-host and visitor alike-an opportunity to see ourselves as others see us.
From an Idea to Disney: How Imagination Built a World of Magic (From an Idea to)
by Lowey Bundy SicholFrom an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! “I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)Discover behind-the-scenes magic of how Walt Disney World is run.Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
From an Idea to Google: How Innovation at Google Changed the World (From an Idea to)
by Lowey Bundy SicholFrom an Idea to Google is a behind-the-computer-screen look into the history, business, and brand of the world's largest search engine. With humorous black & white illustrations throughout, learn about the company that even earned its own catchphrase: Google it!Today, Google is the number one internet search engine and the most visited website in the world. But a long time ago, two college friends, Larry Page and Sergey Brin, started out with just an idea. Find out more about Google’s history, the business, and the brand in this illustrated nonfiction book! Find out where the name “Google” came from. (Hint: It involves a LOT of zeros!) Discover how Google became the fastest and most popular internet search engine of all time. Explore how Google transformed from a tiny startup (in someone’s garage!) into one of the most powerful companies in the world.
From an Idea to Lego: The Building Bricks Behind the World's Largest Toy Company (From An Idea To Ser.)
by Lowey Bundy SicholFor fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world's famous toy company, with humorous black & white illustrations throughout.Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO&’s origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book!Find out the origin the name &“LEGO.&” (Hint: it combines two Danish words)See how LEGO grew from a carpentry shop to a multi-platform toy company.Discover how LEGO bricks are made and how they came up with their design.
From an Idea to Nike: How Marketing Made Nike a Global Success (From an Idea to)
by Lowey Bundy SicholFrom an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.Find out where the name Nike came from and how the famous swoosh became the signature logo.Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!