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80/20 Sales and Marketing
by Richard Koch Perry MarshallGuided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
80-20 Siddhant - Kam Se Jyada Hasil Karne Ka Rahasya: ८०-२० सिद्धांत: कम से ज़्यादा हासिल करने का रहस्य
by Richard Kochकम से ज़्यादा हासिल करें: अपने पहले प्रकाशन के बीस वर्षों बाद, 80/20 सिद्धांत दुनिया की सर्वाधिक बिकनेवाली पुस्तकों में शामिल है, जिसे पूरे विश्व में फैले लाखों प्रभावी लोग प़ढते हैं। अब यह पहले से कहीं अधिक प्रभावशाली और अनिवार्य हो गई है। पहले इसे जिसने भी प़ढा और इस्तेमाल किया, उसे इसका फायदा मिला। भविष्य में, यह उन सभी के लिए एक अनिवार्य साधन बन जाएगी जो सफल होना चाहते हैं। और यह प्रभावशाली है। सहज ज्ञान के विपरीत लेकिन इस व्यापक सच्चाई पर आधारित होने के कारण कि 80% परिणाम 20% कारणों से मिलते हैं, 80/20 सिद्धांत यह दिखाता है कि महज 20% सबसे ज़रूरी बातों पर ध्यान देकर आप बहुत कम समय और प्रयास के साथ बहुत कुछ हासिल कर सकते हैं। इस विस्तृत नए संस्करण में चार ताज़ातरीन अध्याय हैं जो आपको बताते हैं कि कैसे: १. ब़ढते नेटवर्क का इस्तेमाल आप अपने फायदे के लिए कर सकते हैं। २. इस सिद्धांत के अत्यधिक फायदेमंद 90/10 और 99/1 रूपों का लाभ उठा सकते हैं। ३. अपने अवचेतन मन की मदद से अपने जीवन पर एक परम-प्रभावी और चमत्कारिक रूप से अनुकूल प्रभाव डाल सकते हैं। ४. पाँच परम नियमों को अपनाकर और अधिक सफलता प्राप्त कर सकते हैं।
80/20 Your Life: Work Less, Worry Less, Succeed More, Enjoy More - Use The 80/20 Principle to invest and save money, improve relationships and become happier
by Richard KochEXTRAORDINARY RESULTS WITHOUT EXTRAORDINARY EFFORT. Richard Koch's original bestseller THE 80/20 PRINCIPLE gave millions of highly effective businesspeople around the world a serious advantage in the pursuit of success. In 80/20 YOUR LIFE (previously published as Living the 80/20 Way) he shows how to use this powerful tool in all areas of your life.80/20 YOUR LIFE shows how working out the few things that are really important, and the few methods that will give you those things, leads to increased happiness and greater success. When you read this book, you'll discover why 'less is more' isn't just a saying, but a sure-fire method to achieve your goals and live your best life.80/20 YOUR LIFE shows how working and worrying less can transform your personal life.'Highly practical and full of examples... The trick is to apply 'less is more' and 'more with less' to ourselves, our work and our relationships' INDEPENDENT ON SUNDAY'This book is for anyone interested in succeeding personally as well as professionally. It uses a simple, concise, self-help approach to guide the reader through the different areas of life that can benefit from the 80/20 way of thinking' PROFESSIONAL MANAGER
80/20 Your Life: Work Less, Worry Less, Succeed More, Enjoy More
by Richard KochTHIS IS A REVISED EDITION OF THE BOOK LIVING THE 80/20 WAYEXTRAORDINARY RESULTS WITHOUT EXTRAORDINARY EFFORT. Richard Koch's original bestseller THE 80/20 PRINCIPLE gave millions of highly effective businesspeople around the world a serious advantage in the pursuit of success. In 80/20 YOUR LIFE he shows how to use this powerful tool in all areas of your life.80/20 YOUR LIFE shows how working out the few things that are really important, and the few methods that will give you those things, leads to increased happiness and greater success. When you read this book, you'll discover why 'less is more' isn't just a saying, but a sure-fire method to achieve your goals and live your best life.80/20 YOUR LIFE shows how working and worrying less can transform your personal life.'Highly practical and full of examples... The trick is to apply 'less is more' and 'more with less' to ourselves, our work and our relationships' INDEPENDENT ON SUNDAY'This book is for anyone interested in succeeding personally as well as professionally. It uses a simple, concise, self-help approach to guide the reader through the different areas of life that can benefit from the 80/20 way of thinking' PROFESSIONAL MANAGER
80 Menschen – 80 Storys: Inspirierende Berufswege mit Denkanstößen und Tipps – nicht nur für junge Frauen
by Marie-Luise KisslerOb Bundestagsabgeordnete, Tattoo-Künstlerin, Chocolatier oder Schornsteinfegerin – das Leben ist ein Kaleidoskop von Möglichkeiten. Dieses Buch zeigt 80 Persönlichkeiten und inspiriert junge Menschen ihren eigenen, einzigartigen Berufsweg zu verwirklichen.Die Interviews enthalten exklusive Ratschläge von 80 erfolgreichen Role Models - sie erzählen aus ihrem Leben, nennen berufliche Erfolge und Fehler beim Namen und verraten persönliche Tipps und Tricks, wie junge Frauen zwischen Selbst- und Fremdanspruch ihre eigene Berufung finden. Die 80 Interviewpartnerinnen sind: Trixie Bannert – Claudia Bechstein – Sandra Berndt – Marco Boos – Sylvia Borcherding – Katja Borghaus – Julia Börs – Julia Bösch – Andrea Bruckner – Ilka Brühl – Linda Burchhardt – Frank Buschmann – Valentina Daiber – Angela De Giacomo - Vanessa Didam – Sabine U. Dietrich – Özlem Doger-Herter – Anja Dorny – Julia Dorny – Katharina Fankidejski – Emilia Fehse – Bettina Fetzer – Nicolette Fountaris – Marie-Christin Ghanbari – Kirsten Heike Giering – Saskia Stella Gleitsmann – Laura Große – Laura Halfas – Ilka Hartmann – Caitlin Hennen – Josephine Henning – Verena Herb – Ulrike Hiller – Nicole Hölscher – Elke Holst – Bettina Hueske – Petra Justenhoven – Lise-Christine Kobla Mendama – Hatice Koca – Carmen Köhler – Anne Kozlowski – Dirk Kreuter – Toma Kubiliute – Kevin Kugel – Ricarda Lang – Meriem Lebdiri – Monika Maria Lehmann – Elisabeth Lepique – Susanne Liebermann – Chenchao Liu – Dubravka Maljevic – Thomas Mickeleit – Lan Anh Nguyen – Martina Niemann – Laura Nolte – Bettina Pauck – Susanne Pfab – Astrid Quentell – Angelique Renkhoff-Mücke – Johanna Röh – Colette Rückert-Hennen – Nicole Schilling – Sabine Schmittroth – Laura Schönberger – Gabriele Sons – Britta Steffen – Julian F. M. Stoeckel – Sarah Süß – Martyna Trajdos – Marie-Christine Trappen – Anastasia Umrik – Lisa Unruh – Katja von Doren – Linda van Rennings – Christina Virzí – Marion A. Weissenberger-Eibl – Hiltrud Dorothea Werner – Alina Wichmann – Nicola Winter – Laura Zieger.
The 80 Minute MBA: Everything You'll Never Learn at Business School
by Richard Reeves John KnellTHE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? THE 80 MINUTE MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and biscuits. Managers need the encouragement to think differently, not in the same straight lines. THE 80 MINUTE MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
80 Minute MBA: Everything You'll Never Learn At Business School
by Richard Reeves John KnellThe fully revised new edition of the international bestsellerTHE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? THE 80 MINUTE MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and donuts. The MBA-in-a-box book is old hat. Managers need the encouragement to think differently, not in the same straight lines. THE 80 MINUTE MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.Stimulating new material brings this edition right up to date with critical business thinking. Including a new chapter on the platform economy and fresh technology and social media examples this book will energize and inspire you in equal measure.
The 80 Minute MBA: Everything You'll Never Learn at Business School
by Richard Reeves John Knell"Slick, short, funny and focused. And . . . more than 4,000 times cheaper than an MBA" -IndependentThe 80 Minute MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? The 80 Minute MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and biscuits. Managers need the encouragement to think differently, not in the same straight lines. The 80 Minute MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
The $800 Million Pill: The Truth Behind the Cost of New Drugs
by Merrill GooznerWhy do life-saving prescription drugs cost so much? Drug companies insist that prices reflect the millions they invest in research and development. In this gripping exposé, Merrill Goozner contends that American taxpayers are in fact footing the bill twice: once by supporting government-funded research and again by paying astronomically high prices for prescription drugs. Goozner demonstrates that almost all the important new drugs of the past quarter-century actually originated from research at taxpayer-funded universities and at the National Institutes of Health. He reports that once the innovative work is over, the pharmaceutical industry often steps in to reap the profit. Goozner shows how drug innovation is driven by dedicated scientists intent on finding cures for diseases, not by pharmaceutical firms whose bottom line often takes precedence over the advance of medicine. A university biochemist who spent twenty years searching for a single blood protein that later became the best-selling biotech drug in the world, a government employee who discovered the causes for dozens of crippling genetic disorders, and the Department of Energy-funded research that made the Human Genome Project possible--these engrossing accounts illustrate how medical breakthroughs actually take place. The $800 Million Pill suggests ways that the government's role in testing new medicines could be expanded to eliminate the private sector waste driving up the cost of existing drugs. Pharmaceutical firms should be compelled to refocus their human and financial resources on true medical innovation, Goozner insists. This book is essential reading for everyone concerned about the politically charged topics of drug pricing, Medicare coverage, national health care, and the role of pharmaceutical companies in developing countries.
The 800-Pound Gorilla of Sales
by Bill GuertinSmart insight and best practices for achieving sales excellence in any marketThe proverbial 800-pound gorilla is the monster in the room that you just can't ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that?The 800-Pound Gorilla of Sales uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn't just show you how to win more business; it shows you how to win almost all of the business.* Includes real-world examples and proven tactics for total sales domination* Written by a professional sales trainer with clients in the NBA, NFL, and MLB, and more than 25 years of on-the-street selling experience* Features actual case studies of individuals and companies that consistently dominate their competitionIn the sales game, more is always better. This guide will show you how to grab a gorilla-size piece of your market.
81 Financial and Tax Tips for the Canadian Real Estate Investor
by Campbell Don R.From Canada's best-selling real esate author, Don R. Campbell, and his team. From rental properties to business offices, more and more Canadians buying real estate are unwittingly setting themselves up for problems. Real estate investments and their corresponding tax policies are complicated--without knowing the tax rules, investors will see how quickly seemingly viable investments can become financial disasters. 81 Financial and Tax Tips for the Canadian Real Estate Investor offers practical advice on successfully navigating the tax implications of property ownership, including tips on a) deductions from income; b) preparing for an audit; and c) leveraging professional help. Filled with insights and Canadian-specific tips, there's no other book like it on the market.
85 Inspiring Ways to Market Your Small Business, 2nd Edition: Inspiring, Self-help, Sales and Marketing Strategies That You Can Apply to Your Own Business Immediately
by Jackie JarvisThe book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen.Contents: About the Author; Prace; Chapter 1. Introduction; Chapter 2. How to get started - evaluating where you are now; Chapter 3. Getting clear about where you're going; Chapter 4. Understanding your marketplace and your competition; Chapter 5. Understanding your customer; Chapter 6. Creating solid foundations; Chapter 7. Getting the price right; Chapter 8. Developing your marketing message; Chapter 9. Determining your marketing methods; Chapter 10. Marketing methods that boost business with existing customers; Chapter 11. Marketing methods that attract new customers; Chapter 12. Profile building marketing; Chapter 13. Selling your services; Chapter 14. Completing your marketing plan; Chapter 15. The simple things that make a big difference; Chapter 16. Creating a marketing system; Chapter 17. Making it happen.
85 Inspiring Ways to Market Your Small Business, 2nd Edition: Inspiring, Self-help, Sales and Marketing Strategies That You Can Apply to Your Own Business Immediately
by Jackie JarvisThe book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen.Contents: About the Author; Prace; Chapter 1. Introduction; Chapter 2. How to get started - evaluating where you are now; Chapter 3. Getting clear about where you're going; Chapter 4. Understanding your marketplace and your competition; Chapter 5. Understanding your customer; Chapter 6. Creating solid foundations; Chapter 7. Getting the price right; Chapter 8. Developing your marketing message; Chapter 9. Determining your marketing methods; Chapter 10. Marketing methods that boost business with existing customers; Chapter 11. Marketing methods that attract new customers; Chapter 12. Profile building marketing; Chapter 13. Selling your services; Chapter 14. Completing your marketing plan; Chapter 15. The simple things that make a big difference; Chapter 16. Creating a marketing system; Chapter 17. Making it happen.
The 85% Solution
by NullA guide to personal accountability-the fundamental key to leadership success With the toughest economic downturn in recent history, the issue of accountability has taken center stage. However accountability is often confused with punishment, fault, blame and guilt. In this book, the author argues that the only true accountability is "personal accountability" and the only way to achieve it is to take responsibility for the outcomes of your choices, behaviors and actions. The 85% Solution reveals that to be truly accountable, leaders must accept no less than 85% of the responsibility for the outcomes of your actions; Empower themselves to take the risks and actions you must in order to get what they want; and Show they are willing to answer for the outcomes that result from their choices and actions. Offers a practical guide to personal accountability and reveals how this leads to personal and business success Guides readers to take the risks and actions to reach their goals Contains self-assessments for determining personal accountability index The author is an experienced consultant who works with organizations, teams, and individuals to improve their personal and work lives.
The 86 Biggest Lies on Wall Street
by John R. TalbottHow strong was the American economy going into the present crisis? How strong will it be a year from now? How about five years from now? Investors and citizens around the world realize, as never before, that we were misled--lied to--about the stability of our financial system. But what now?John R. Talbott's ingenious new book, The 86 Biggest Lies on Wall Street, exposes the lies and then exposes us to the truth of what it will take to rebuild our economy. As a former investment banker at Goldman Sachs, Talbott knows firsthand how the financial system operates and what it will take to fix it. As the "oracle" who predicted the housing crisis in his 2003 book, The Coming Crash in the Housing Market, warned of a global banking crisis in his 2006 book, Sell Now, and called the election for Obama when the senator from Illinois was still the underdog in Obamanomics, Talbott' s revelations about how the Street and the economy really work are as clear-eyed and undeniable as his predictions and recommendations for our economic future are tough, sensible and exciting. We may ignore them at our own peril.What will people be talking about in years to come? To find out, read John Talbott now.
87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It
by Robert W. BlyBob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally. Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bob&’s advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny. In 87 Secrets of Outrageous Business Success, you will discover 7 steps to outrageous business success, How to make yourself indispensable, 7 ways to command higher fees, how to become a more confident public speaker, 22 undeniable truths of life, how to start your own home business after 50, 4 keys to success and happiness, how to get really good at anything, 10 ways to achieve Internet marketing success, and more. You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in 87 Secrets of Outrageous Business Success, you can soon achieve all three goals—and live a more harmonious and rewarding life.
88 Days to Any Goal: How to Create Crazy Success - Fast (Ignite Reads #0)
by Rollan RobertsWith 88 Days to Any Goal, you can achieve your personal goals — whatever they may be. Magic happens during those 88 days, and this thrilling read can be the beginning to your Massive Success!After starting from zero and building an extraordinary senate seat political campaign in 90 days, Dr. Rollan Roberts realized that while you can spend years, even decades, struggling and grinding along trying to: Earn a massive income Build a massive business Accomplish a massive dream Achieve massive attractiveness...and never get there... there IS another way. 88 Days to Any Goal is about doing the right thing for 88 straight days — day in, day out, with 100% focus, purpose, and passion. When you are fully committed, that's where the magic happens.
88 Money-Making Writing Jobs
by Robert Bly<p><i>THE BEST WAYS TO MAKE THOUSANDS OF DOLLARS WRITING!</i></p><p>Writers today are no longer just working on books and newspapers. Businesses, advertisers, and hundreds of other outlets are desperate for people who can craft effective messages and persuade people with their words. A strong writer can make $50 to $200 per hour, or even more. . . if you know where to find the work. </p><p>Robert Bly is a professional writer who makes more than $600,000 per year from his writing. Now, he's ready to share his secrets. <b>88 Money-Making Writing Jobs</b>presents the best outlets writers can find to turn their words into profit (including many that few people think to seek out). </p><ul><li>Along with an overview of each job, you'll discover:</li><li>A breakdown of what it typically pays</li><li>The nuts and bolts of what you'll write</li><li>What it takes to work in the field</li><li>How to get started</li><li>Resources for finding the work</li></ul><p>For anyone serious about a career as a writer, this guide offers the best information on how to make incredible money in ways that are fun, challenging, and make the most of your writing talents. </p>
8th EAI International Conference on Management of Manufacturing Systems (EAI/Springer Innovations in Communication and Computing)
by Lucia Knapčíková Dragan PerakovićThe book presents the proceedings of the 8th EAI International Conference on Management of Manufacturing Systems (MMS 2023), which took place October 24-26, 2023 in Bratislava, Slovakia. The conference covers the management of manufacturing systems with support for Industry 4.0, logistics and intelligent manufacturing systems and applications, cooperation management, and its effective applications. Topics include RFID applications, economic impacts in logistics, ICT support for Industry 4.0, industrial and smart Logistics, intelligent manufacturing systems and applications, and much more. The topic is of interest to researchers, practitioners, students, and academics in manufacturing and communications engineering.
The 8th Habit: Personal Workbook
by Stephen R. CoveyFrom Stephen R. Covey, bestselling author of The 8th Habit: From Effectiveness to Greatness, comes the accompanying personal workbook that will help you further realize the power of this new habit.
The 8th Habit: From Effectiveness to Greatness
by Stephen R. Covey"In this presentation, I introduce the 7 Habits of Highly Effective People - 7 habits that are used consistently by people who achieve desired results. In The Common Denominator of Success, E. M. Gray stated, 'Successful people have the habit of doing the things failures don't like to do. They don't like doing them either, necessarily, but their disliking is subordinated to the strength of their purpose. '" -Stephen R. Covey Accessing the higher levels of human genius and motivation in today's new reality requires a sea change in thinking: a new min-set, a new skill-set-in short, a while new habit. The crucial challenge of our world today is this: to find our voice and inspire other to find theirs. It is what Covey calls the 8th Habit. This bundle combines life strategies with pocket-sized life management, featuring Stephen R. Covey's The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, The 8th Habit: From Effectiveness to Greatness and a new Palm Zire 31 handheld PDA. (See our accessories section for more details on this device. )
8th International Conference on Engineering, Project, and Product Management: Proceedings (Lecture Notes in Mechanical Engineering)
by Sümer Şahin<P>This book presents the proceedings of the 8th International Conference on Engineering, Project, and Product Management (EPPM 2017), highlighting the importance of engineering, project and product management in a region of the world that is in need of transformation and rebuilding. <P> The aim of the conference was to bring together the greatest minds in engineering and management and offer them a platform to share their innovative, and potentially transformational, findings. The proceedings are comprehensive, multidisciplinary, and advanced in their approach with an appeal not only for academicians and university students but also for professionals in various engineering fields, especially construction, manufacturing and production.
The 8th International Conference on Knowledge Management in Organizations: Social and Big Data Computing for Knowledge Management
by Leon S.L. Wang Juan Manuel Corchado Rodríguez Lorna Uden I-Hsien Ting Hsin-Chang YangThe proceedings from the eighth KMO conference represent the findings of this international meeting which brought together researchers and developers from industry and the academic world to report on the latest scientific and technical advances on knowledge management in organizations. This conference provided an international forum for authors to present and discuss research focused on the role of knowledge management for innovative services in industries, to shed light on recent advances in social and big data computing for KM as well as to identify future directions for researching the role of knowledge management in service innovation and how cloud computing can be used to address many of the issues currently facing KM in academia and industrial sectors.
9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands (Response Books)
by Jagdeep KapoorThrough this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a ‘must-have’ for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
9 cosas que todo líder debe hacer: Alcanzando el próximo nivel
by Henry CloudBasado en un innovador estudio psicológico sobre las maneras en que piensan y viven los individuos exitosos, el Dr. Henry Cloud ofrece un mapa simple pero profundo para ayudar tanto a los líderes como a aquellos que desean serlo a llegar a niveles de crecimiento e influencia corporativa mayores a los que creyeron posible. Las buenas noticias para todos es que el éxito en el liderazgo no está limitado a las nociones vagas sobre el carisma, las ventajas tradicionales de los grados escolares o las conexiones, sino está atado a un patrón de pensamiento y movimiento de avance que aprende de los errores y se enfoca en determinadas metas.