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Blockchain-based Cyber Security: Applications and Paradigms
by Kaushal ShahThe book focuses on a paradigm of blockchain technology that addresses cyber security. The challenges related to cyber security and the solutions based on Software Defined Networks are discussed. The book presents solutions to deal with cyber security attacks by considering real-time applications based on IoT, Wireless Sensor Networks, Cyber-Physical Systems, and Smart Grids. The book is useful for academicians and research scholars worldwide working in cyber security. It is also useful for industry experts working in cyber security.
Blockchain-based New Financial Infrastructures: Theory, Practice and Regulation
by Qian YAOThis book focuses on development of blockchain-based new-generation financial infrastructures, in which a systematic, complete theoretical framework is proposed to explore blockchain-based securities trading platform, central securities depository (CSD), securities settlement system (SSS), central counterparty (CCP), payment system (PS) and trade repository (TR). The blockchain-based new FMI has attracted much attention in the securities industry. At present, the cross-border depository receipt (DR) business faces a dilemma between efficiency and security. In this book, the author proposes a blockchain-based new DR solution, manifesting the potential for using blockchain technology in the FMI field. In addition, using Hashed Timelock Contract (HTLC) as the underlying technology in the DR scenario, specific process and operations are proposed for delivery versus payment (DvP), delivery versus delivery (DvD) or payment versus payment (PvP) and other exchange-of-value methods. This book further studies how to carry out opening positions, end-of-day settlement of margin, forced liquidation and settlement at maturity, for exchange-traded derivatives, such as futures and options, under the blockchain-based technological framework. Blockchain technology not only naturally fits into the decentralized or non-centralized characteristic of the OTC market but also can effectively address the pain points and difficulties of the OTC market. This book provides an in-depth analysis of existing specific issues in China’s bond market, regional equity markets and asset management market, among other OTC markets, and proposes relevant blockchain-based solutions. Blockchain technology does not change the public policy objectives for FMI. Theblockchain-based new FMIs are still subject to compliance, safety and efficiency requirements. This book provides a comprehensive assessment of the applicability of the Principles for Financial MarketInfrastructures (PFMI) to them, in particular, analyzes their legal basis, off-chain governance and system security.
Blockchain-basiertes Fundraising als innovative Alternative der Unternehmensfinanzierung: Eine steuer- und aufsichtsrechtliche Analyse
by Klaus HimmerDieses Buch gibt Unternehmensgründern, -inhabern und Managern einen Überblick über die Funktionsweise und Anwendungsgebiete der Blockchain-Technologie. Am Beispiel eines der ersten Blockchain-Einsatzgebiete der Projektfinanzierung werden Vor- und Nachteile des Einsatzes der Technologie gegenüber konventionellen Finanzierungsformen dargestellt. Dabei liegt der Schwerpunkt insbesondere auf aufsichts- und steuerrechtlichen Gesichtspunkten sowie einem unternehmerischen Vergleich mit bestehenden Lösungen in der Unternehmenspraxis. Die Ergebnisse werden anschließend rekapituliert und zusammengefasst, sodass sie zum einen als Überblick über die relevanten Unterschiede in den wichtigsten Entscheidungskriterien und zum anderen im unternehmerischen Umfeld als Entscheidungshilfe bei der Wahl der Finanzierungsform und dem Einsatz Blockchain-basierter Lösungsansätze eingesetzt werden können.
Blockchain: A Hype or a Hoax?
by Kapil SharmaBlockchain: A Hype or a Hoax? fills a gap in the book market to provide material that is not only technical but also caters to business readers. This book was written to keep in mind various stakeholders and the current gap in blockchain education as well as use case implementation. This book reviews blockchain technology, discusses why proof of concept fails, offers examples of use cases that have been successful and that have failed and articulates a framework that should be used before deciding whether blockchain is the right technology for transformation. It uses strategic models and frameworks to assist organisations to see a fit score for their specific use cases. This book provides guidance on how to create a blockchain strategy and a business case to pitch for the budget. It also includes a case study to apply the knowledge on practical use cases for blockchain and a technical overview of most of the blockchain use cases in the market including crypto, non-fungible tokens, decentralised finance, and decentralised autonomous organisations, as well as financial and non-financial industry use cases. This book also provides a detailed overview of most of the mainstream blockchain products currently available in the market. It also offers guidance on how readers can best educate themselves on blockchain technology that is available through commercial and free resources. It concludes with a clear direction on selecting blockchain to solve real-life use cases that are best fit. A financial and non-financial value-adding framework is discussed throughout this book to assist business leaders, programme managers, product managers and information technology leaders to make strategic choices, and business cases and develop strategies for digital transformation through the use of blockchain. The distinctive feature of this book is the critical analysis of blockchain from a technology and business perspective. This is the first book to focus on business, technology and blockchain selection framework. The most unique feature of this book would be to apply Michael Porter’s competitive advantage strategy theory on blockchain use cases and their impact on companies. This book is aimed at technology students, technology professionals, blockchain and fintech consultant and business leaders. It will also be useful for readers who are building a business case to adopt blockchain into an organisation or are seeking to grow their knowledge of blockchain and improve their fintech strategy.
Blockchain: A Short Guide To Blockchain
by Stephen P. WilliamsAn experienced tech writer fully explains blockchain technology and how it will radically transform the world as we know it in this accessible, reader-friendly, illuminating guide.What is blockchain? Why does everyone from tech experts to business moguls to philanthropists believe it is a paradigm-shifting technology, bound to revolutionize society as significantly as the internet? Indeed, why is blockchain touted as The Next Everything? In this deft, fascinating, and easy-to-digest introduction to one of the most important innovations of recent times, Stephen P. Williams answers these questions, revealing how cryptocurrencies like bitcoin are just one example among dozens of transformative applications that this relatively new technology makes possible. He interprets the complexity into digestible anecdotes, metaphors, and straightforward descriptions for readers who don’t know tech, and explains all of blockchain’s most important aspects: why this so-called digital ledger is unhackable and unchangeable; how its distributed nature may transfer power from central entities like banks, government, and corporations to ordinary citizens around the world; and what its widespread use will mean for society as a whole. Taking us on a dazzlingly vivid tour through the systems predicted to soon underpin economics, politics, global trade, science, art, and numerous other aspects of our everyday lives, Blockchain: The Next Everything is a truly extraordinary journey into our future.
Blockchain: An Illustrated Guidebook to Understanding Blockchain
by Xu Mingxing Ying Tian Jiyue LiBlockchain should be easy to understand, but the so-called “experts” always explain it in such a complicated way! Through 200 original illustrations, this book provides simple explanation of Blockchain technology: what Blockchain is and how it works. This book will help you, understand everything about Blockchain, including: The Origin,The Theory,The People,The Application,The Brief History of BlockchainAnd many more fundamental aspects of blockchain!
Blockchain: Blueprint for a New Economy
by Melanie SwanBitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after mainframes, PCs, the Internet, and mobile/social networking.Author Melanie Swan, Founder of the Institute for Blockchain Studies, explains that the blockchain is essentially a public ledger with potential as a worldwide, decentralized record for the registration, inventory, and transfer of all assets—not just finances, but property and intangible assets such as votes, software, health data, and ideas.Topics include:Concepts, features, and functionality of Bitcoin and the blockchainUsing the blockchain for automated tracking of all digital endeavorsEnabling censorship?resistant organizational modelsCreating a decentralized digital repository to verify identityPossibility of cheaper, more efficient services traditionally provided by nationsBlockchain for science: making better use of the data-mining networkPersonal health record storage, including access to one’s own genomic dataOpen access academic publishing on the blockchainThis book is part of an ongoing O’Reilly series. Mastering Bitcoin: Unlocking Digital Crypto-Currencies introduces Bitcoin and describes the technology behind Bitcoin and the blockchain. Blockchain: Blueprint for a New Economy considers theoretical, philosophical, and societal impact of cryptocurrencies and blockchain technologies.
Blockchain: Grundlagen, Anwendungsszenarien und Nutzungspotenziale (Edition HMD)
by Andreas Meier Hans-Georg FillSowohl in der Praxis als auch der wissenschaftlichen Forschung ist das Thema "Blockchain" aktuell von großem Interesse. Noch scheint sich die Technologie am Anfang ihrer Entwicklung zu befinden: Plattformen wie Bitcoin, Ethereum, Hyperledger Fabric, Libra, TradeLens oder andere weisen bereits einen beeindruckenden Reifegrad in ihrer technischen Entwicklung auf. Dennoch befinden sich erst wenige von ihnen bzw. darauf aufbauende Applikationen im produktiven Einsatz bei Unternehmen. Hier können nicht nur Forschende optimal dazu beitragen, neue Ideen zu entwickeln, noch nicht betrachtete Anwendungsfälle und -domänen zu untersuchen und erste Prototypen für den konkreten Einsatz zu entwickeln. Die Beiträge der vorliegenden Edition HMD bieten dazu einen umfassenden Überblick und zeigen die große Bandbreite an möglichen Anwendungsfeldern für Blockchains. Das Herausgeberwerk vermittelt somit die Grundlagen zur Blockchain-Technologie, widmet sich den Smart Contracts und beschreibt wichtige Anwendungsszenarien, erste Fallbeispiele und rechtliche Aspekte. Wie typisch für die Fachbuchreihe Edition HMD greifen die Beitragsautoren das Thema aus Sicht von Forschung und Praxis gleichermaßen auf. Ein Glossar mit den wichtigsten Begriffen rundet das Buch ab.
Blockchain: The Advent of Disintermediation
by Matthieu QuiniouThe dominance of trusted intermediaries could be weakened by blockchain, a distributed ledger technology, one of the functions of which is to constitute timestamped proofs by replacing inter-individual trust with algorithmic trust. Blockchain self-executing smart contracts allow us to rethink the practice in the domain of e-commerce, interbank communication, fundraising (and ICOs), justice (timestamping evidence, acts authenticated by blockchain) and businesses in numerous sectors (entertainment, AI, health, real estate, tourism, transport, etc.) which attempt to propose new services by benefiting from blockchains. This book aims to put into perspective the technical innovations and the uses brought about by blockchain, by identifying that which has a medium- or long-term impact, all while taking into account the social, economic, judicial and administrative resistances that are likely to develop.
Blockchain: The Beginners Guide To Understanding The Technology Behind Bitcoin And Cryptocurrency
by Artemis CaroCryptocurrency and it's disruptive architecture, Blockchain, is now making the biggest revolution in the Finance sector for the last 100 years. There is a lot of hype surrounding the concept of the blockchain, but what does this term actually mean? What is blockchain technology? Why does it matter? These questions are not always answered with due diligence in the sea of headlines that deal with digital currencies using blockchains. As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn: A Brief History of Blockchain Technology Blockchain Basics: Managing Digital Transactions What is a Distributed Ledger? Blockchain Beyond Bitcoin Implications Of Blockchain: Big Data, Privacy & Personal Data Profiting from Blockchain Technologies Limitations & Challenges of Blockchain The Future of Blockchain For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets.
Blockchain: The Next Everything
by Stephen P WilliamsThe perfect book for everybody who's either never heard of Blockchain or simply wants to know more about the technology which is about to transform the world we live in for the better. What is blockchain? Why does everyone from tech experts to business moguls to philanthropists believe it is a paradigm-shifting technology, bound to revolutionize society as significantly as the internet? Indeed, why is blockchain touted as The Next Everything? In this deft, fascinating, and easy-to-digest introduction to one of the most important innovations of recent times, Stephen P. Williams answers these questions, revealing how cryptocurrencies like bitcoin are just one example among dozens of transformative applications that this relatively new technology makes possible. He interprets the complexity into digestible anecdotes, metaphors, and straightforward descriptions for readers who don’t know tech, and explains all of blockchain’s most important aspects: why this so-called digital ledger is unhackable and unchangeable; how its distributed nature may transfer power from central entities like banks, government, and corporations to ordinary citizens around the world; and what its widespread use will mean for society as a whole. Taking us on a dazzlingly vivid tour through the systems predicted to soon underpin economics, politics, global trade, science, art, and numerous other aspects of our everyday lives, Blockchain: The Next Everything is a truly extraordinary journey into our future.
Blockchain: Transforming Your Business and Our World
by Mark Van Rijmenam Philippa RyanThe internet was envisaged as a decentralised global network, but in the past 25 years it has come to be controlled by a few, very powerful, centralised companies. Blockchain is a technological paradigm shift that allows secure, reliable, and direct information transfer between individuals, organisations, and things, so that we can manage, verify, and control the use of our own data. Blockchain also offers a new opportunity for humanity to fix some major problems. It can authenticate data, manage its analysis, and automate its use. With better data comes better decision-making. In this way, Blockchain can contribute to solving climate change, reduce voting fraud, fix our identity systems, improve fair trade, and give the poor an opportunity to improve their lives by monetising their (digital) capital. A world built upon peer-to-peer transactions and smart contracts can empower individuals and communities. This book offers a fresh perspective with which to consider this transformative technology. It describes how Blockchain can optimise the processes that run our society. It provides practical solutions to global problems and offers a roadmap to incorporate Blockchain in your business. It offers a blueprint for a better world. Filled with easy-to-understand examples, this book shows how Blockchain can take over where the internet has fallen short.
Blockchains and the Token Economy: Theory and Practice (Technology, Work and Globalization)
by Mary C. Lacity Horst TreiblmaierIn this book, leading practitioners and academics provide comprehensive coverage and novel insights into blockchains and the token economy. Real world case studies from a wide range of industries provide practical examples of blockchain-based tokens for real estate, logistics, insurance, recruitment, collectibles, reservations, metaverses, and more. The cases show how tokens provide an innovative way to create and transfer value without relying on traditional intermediaries. Readers will better understand the business and social benefits of tokenization, but also its challenges. Chapter 3 and Chapter 8 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Blockchains: Strategic Implications for Contracting, Trust, and Organizational Design (Elements in Business Strategy)
by Oliver Schilke Wenqian Wang Fabrice LumineauBlockchains have become increasingly important for organizing contemporary economic and social activities. This Element offers a deeper understanding of blockchains to both management scholars and practitioners, with an emphasis on blockchains' strategic implications for fundamental issues in organizing. It provides a critical examination of the core themes, theoretical lenses, and methodologies used in blockchain research in business and management scholarship. Furthermore, it offers an in-depth discussion of why and how blockchains offer a new way of organizing, providing profound implications for three major issues of strategic organization: contracting, trust, and organizational design. It also discusses several limitations of the technology in its current stage of development. Finally, this Element points to the implication of blockchains on both scholarly research and business practice.
Blog Schmog
by Robert BlyBlog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
Blog for Bucks: How to Create, Promote, and Profit from Your Blog
by Jacqueline BodnarProven Advice for Running a Successful, Profitable Blog—from Writing and Organizing to Promoting and Monetizing Millions of people would love to make money from blogging, but they have no clue where to start and how to make it happen. It takes more than simply starting the blog, and this book will show you what you need to know. Jacqueline Bodnar, a professional writer and blogger shares her experience and knowledge, covering everything from how to generate blog post ideas to tracking your blog&’s success to connecting with other bloggers. Blog for Bucks includes chapters on topics such as: Blogging BasicsKeeping It ActiveAll About WritingWays to Promote Your BlogMonetizing Your BlogWays to Enhance Your BlogWhere Your Blog Can Take You Whether you are a new or seasoned blogger, there is information in this book that will help you take your blog to the next level. The invaluable information, advice, and insight will inspire you to get started, launch another blog, or get serious about making money from your current one. Don&’t miss out on the tried-and-true tips and methods in this book that will help you blog for bucks!
Blog, Inc.: Blogging for Passion, Profit, and to Create Community (Inc Ser.)
by Joy Deangdeelert Cho Meg Mateo Ilasco Grace BonneyWith roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.
Blog: La Guida Definitiva Per Scrivere Un Blog Che Sostituisca Il Proprio Lavoro
by Stefania Pezzato Efron HirschUsate Questi Segreti per Blog per Creare un Blog Importante e Redditizio State cercando di creare un blog per fare soldi? Questo libro vi mostrerà cosa dovete fare per iniziare a tenere un blog remunerativo oggi stesso, basandosi su quello che fanno i migliori blogger. Se seguirete le istruzioni fornite avrete un bel blog che porta profitti in poco tempo! Ecco un anticipo di cosa imparerete... Come Creare un Blog Come Scegliere una Nicchia Come Progettare il Vostro Blog Come Iniziare a Creare i Post Come Creare Contenuti di Valore Come Generare Traffico Come Monetizzare il Vostro Blog E Molto, Molto Altro!
Blog: O guia definitivo para você substituir seu emprego por um blog
by Efron HirschVocê está tentando criar um blog lucrativo? Este livro sucesso de vendas nos Estados Unidos vai mostrar exatamente o que você precisa fazer para começar um blog lucrativo agora mesmo se baseando no que os maiores blogueiros estão fazendo. Se você seguir as instruções, terá um blog com um visual maravilhoso e bastante lucrativo bem rápido. Aqui está uma prévia do que você vai aprender a fazer: Como criar um blog Como escolher um nicho Como fazer o design do seu blog Como começar a criar posts Como criar um blog com conteúdo valioso Como gerar tráfego Como monetizar seu blog E muito, muito mais!
Blogar: O método moderno de comunicação em massa (Como faz... #47)
by Owen JonesBlogar O método moderno de comunicação em massa Olá e obrigado por comprar este ebook denominado “Blogar”. O Blogar é o método moderno mais barato de comunicação em massa disponível para todos, em qualquer lugar no mundo… não importa a linguagem que usar. Há muitas plataformas que permitem às pessoas escrever por um preço muito baixo ou mesmo gratuitamente, ou pode estabelecer a sua própria plataforma na forma de um website, e assim que começa, pode escrever sobre quase tudo o que gostar. O objetivo deste manual é mostrar-lhe como começar na jornada de se tornar um blogger. Espero que a informação neste manual lhe ajude, seja útil e lucrativa. É sobre vários aspetos do Blogar e matérias relacionadas e foi organizado em 17 capítulos de cerca de 500-600 palavras cada. Espero que seja do interesse àqueles que gostam de escrever um diário ou blogue, ou gostariam, além de mestres da web que precisam de escrever conteúdo nas suas publicações online. Portanto, como um bónus adicional, concedo-lhe permissão para usar o conteúdo no seu próprio website ou blogue, e newsletter, apesar de ser melhor você reescrevê-los nas suas próprias palavras primeiro. Pode também separar este livro e revender os artigos. De facto, o único direito que não tem é o de revendê-los ou dar o livro, já que o mesmo foi entregue a si. Se tiver algum comentário deixe-o com a empresa a partir da qual comprou este livro.
Blogger- und Influencer-Marketing in der Praxis: Alles Wichtige für gelungene Kooperationen zwischen Unternehmen, Bloggern und Influencern
by Rita AngeloneDieses Buch gewährt Einblicke in die Welt der Blogger und Influencer und zeigt auf, wie eine Zusammenarbeit für alle Akteure erfolgreich sein kann.Der Autorin Rita Angelone, selbst Bloggerin der ersten Stunde, gelingt es, den Prozess des Blogger- und Influencer-Marketings von der Strategieentwicklung, über Vertragsverhandlung, Auftragserteilung und Umsetzung bis hin zum Controlling aus der Sicht der verschiedenen Beteiligten greifbar zu machen. Anhand von Praxistipps und Best-Practice-Beispielen zeigt sie alle erfolgsentscheidenden Faktoren und Handlungsoptionen auf.Das Werk liefert sowohl interessierten Laien als auch erfahrenen Praktikern leicht nachvollziehbare Ansätze, es zeigt Spannungsfelder, Grenzen sowie Chancen auf und regt dazu an, Blogger- und Influencer-Marketing nach rechtlichen und ethischen Grundsätzen sinnvoll und nachhaltig einzusetzen.
Bloggerspirit: "Und kannst Du davon leben?" - Ehrlicher Erfahrungsbericht eines Finanzbloggers
by Jürgen NawatzkiDieses Buch zeigt die Erfahrungen auf dem Weg zum und mit dem Traumjob Schreiben in fast allen Facetten – unaufgeregt, schonungslos ehrlich, auch in puncto Finanzen. Seit 2012 ist Jürgen Nawatzki Autor, Freelancer für Textagenturen und seit Mai 2015 Finanzblogger mit ETF-Blog.com und lebt seine Berufung: das Schreiben. Wenn er schreibt, ist er oft im Flow und vergisst Zeit, Ort und Raum um sich herum. Dabei hatte er immer den Traum, vom Schreiben auch leben zu können. Doch der Beruf des Bloggers hat auch seine Schattenseiten, denn es ist eine sehr einsame Tätigkeit und das Einkommen eher gering. Wie er sich immer wieder durchgeschlagen und schließlich erfolgreich aufgestellt hat, beschreibt er in diesem Buch. Einen so ehrlichen Erfahrungsbericht eines Bloggers und Influencers - vor allem in puncto Finanzen – gab es wohl noch nie.
Blogging Business
by Entrepreneur MagazineThis kit includes:Essential industry and business-specific startup steps with worksheets, calculators, checklists and more.Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years.Downloadable, customizable business letters, sales letters, and other sample documents.Entrepreneur's Small Business Legal Toolkit.Blogs are still one of the internet's fastest-growing phenomena-and one of the best and easiest ways to make money online. Packed with the latest blog tools, tricks, and up-and-coming trends, this fully revised edition teaches you the ins and outs of creating an eye-catching blog that captures millions of eyeballs and reaps huge financial rewards-all within hours and with little to no financial investment.We'll reveal:The latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging How you can make money as a YouTube partner and develop a YouTube Channel 10 proven ways to promote your blog How to avoid the most common blogging mistakes Priceless advice from successful bloggers for maximizing profits How to create new and original content to attract new followersNow you can create your own incredible platform to showcase your thoughts, knowledge, expertise, and opinions to millions of web surfers and make money doing it!
Blogging La guía definitiva de cómo reemplazar tu trabajo con un blog
by Efron Hirsch Michelle Vergara¿Estás intentando empezar un blog rentable? Este libro te mostrará exactamente lo que necesitas hacer para empezar un blog rentable, basado en lo que están haciendo los mejores blogueros. Si sigues las instrucciones, tendrás un blog increíble y rentable en muy poco tiempo. Aquí hay una vista previa de lo que aprenderás... Cómo construir un blog Cómo elegir un nicho Cómo diseñar tu blog Cómo empezar a crear entradas Cómo crear contenido valioso para tu blog Cómo generar tráfico Cómo monetizar tu blog Y mucho, mucho más
Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise
by Alex Newson Justin PattenBlogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.