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Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise)
by David M. HigginsIndications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
Brands: Interdisciplinary Perspectives (Routledge Interpretive Marketing Research)
by Jonathan E. SchroederBranding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.
Brands: The Logos of the Global Economy (International Library of Sociology)
by Celia LuryBrands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brandIllustrated with many examples, the book argues that brands:* mediate the supply and demand of products and services in a global economy* frame the activities of the market by functioning as an interface* communicate interactively, selectively promoting and inhibiting communication between producers and consumers* operate as a public currency while being legally protected as private property in law* introduce sensation, qualities and affect into the quantitative calculations of the market* organize the logics of global flows of products, people, images and events.This book will be essential reading for students of sociology, cultural studies and consumption.
Brandschutztechnische Anforderungen an Bauteile: Mit Tabellen nach DIN 4102 und DIN EN 13501
by Anna Maria von HippelDas Bauordnungsrecht ist Landesrecht. 16 Landesbauordnungen sind in Deutschland nötig, um die brandschutztechnischen Anforderungen an Bauteile in dem Bundesgebiet zu regeln.Dieses Nachschlagewerk gibt eine Übersicht über die geltenden bauaufsichtlichen Anforderungen an Bauteile und verweist auf die gesetzlichen Fundstellen. Die bauaufsichtlichen Anforderungen werden in Tabellen zusammengestellt und nach DIN 4102 und DIN EN 13501 angegeben. Das Fachbuch gliedert sich in 3 Abschnitte. Im ersten Abschnitt werden Grundlagen dargestellt und Aufbau und Handhabung des Werks erläutert. Im zweiten Abschnitt wir ein bauteilbezogener und im dritten Abschnitt ein bundeslandbezogener Vergleich der bauaufsichtlichen Anforderungen an Bauteile dargestellt. Die Tabellensammlung im dritten Abschnitt schließt mit einer Synopse der gesetzlichen Fundstellen in den 16 Landesbauordnungen und der Musterbauordnung (MBO) ab.
Brandschutztechnische Anlagen betreiben und instandhalten
by Peter LeinDieses Fachbuch behandelt alle relevanten Aufgaben für ein bestimmungsgemäßes Betreiben und Instandhalten brandschutztechnischer Anlagen in Gebäuden. Brandschutztechnische Anlagen können nur dann ihre lebensrettende Funktion erfüllen, wenn Sie ordnungsgemäß gewartet und betrieben werden und in dem Zustand gehalten werden, den die gesetzlichen Vorgaben und die anerkannten Regeln der Technik fordern. Betreiber erhalten alle wesentlichen rechtlichen und technischen Hinweise, die sie für den Betrieb und die Instandhaltung benötigen.
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It
by Jane Cunningham Philippa Roberts'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin LindstromForeword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: * New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! * Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). * How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. * The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). * How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. * How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. * What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. * And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition.
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin LindstromMarketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more.Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy
by Martin LindstromMarketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age – starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.
Braniff Airways: Flying Colors
by Richard Benjamin CassBraniff Airways: Flying Colors takes readers on a magical flight through the history of Braniff International Airways, beginning with its small-town Oklahoma roots to its high-flying and stylish span of the globe. Braniff brought together the mystery of aviation with the glamorous fields of fashion, art, and design, and taught the flying world how to fly with style and beauty. It is this remarkable joining of forces that has made Braniff as popular today as it was when flying in style across the Atlantic and Pacific.
Brannigan Foods: Strategic Marketing Planning
by John A. Quelch James KindleyThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a different plan, from investing in core market segments and products to acquiring new product lines and customers. Students must perform a quantitative analysis of each proposal while considering the feasibility and risks associated with each option before making a final recommendation.
Brasil Foods
by Natalie Kindred David E. BellIn mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger of Perdigao and Sadia, the two massive food producers that had combined to form Brasil Foods in 2009. Now, the team is free to focus on their ambitious plan to double revenues by 2015. Domestically, the plan calls for Brasil Foods to maintain its allowed retail market share and expand its presence in the fast-growing food service sector. Internationally, the plan sets out a vision of Brasil Foods evolving from an exporter to a true multinational. The team believes their operational expertise and scale combined with Brazil's booming economy and vast agricultural resources form the ideal platform for achieving their vision. Yet, amid a wealth of possibilities, they face tough choices, such as which emerging markets to pursue first. They also face serious personnel issues, including integrating employees from Perdigao and Sadia-longtime industry rivals-and developing an international team that understands foreign markets.
Brauchen Controller Theorie?: Wichtige Zusammenhänge am Beispiel der Kostenrechnung (Advanced Controlling)
by Jargen WeberController sind in Deutschland derzeit einem hohen Veränderungsdruck ausgesetzt. Vielfältige neue Erkenntnisse und Sichtweisen der Wissenschaft und Forschung können dabei helfen, besser zu verstehen, was diese Veränderungen auslöst und wie sich Controller auf diese Veränderungen einstellen können. Dies erfordert nicht nur die Kenntnis einzelner Instrumente und Facetten eines Problems, sondern vielmehr - so die zentrale Botschaft dieses AC-Bandes - auch eine Beschäftigung mit wichtigen Theorien. Theorien sind wie Brillen, mit denen man die Welt betrachtet. Keine Theorie passt für alles. Controller sollten grundlegende Theorien zumindest in Grundzügen kennen und wissen, wann welche Theorie relevant ist. Dabei liegt der Fokus in diesem AC-Band auf dem Instrument der Kostenrechnung als wesentliche Basis zur Steuerung eines Unternehmens. Der Leser kann sehr unterschiedliche Sichtweisen der Kostenrechnung kennen lernen, hinter denen verschiedene theoretische Standpunkte stecken. Daraus werden wichtige Konsequenzen der gewonnenen Erkenntnisse für die künftige Ausrichtung der Controllership abgeleitet.
Braunkohlesanierung: Grundlagen, Geotechnik, Wasserwirtschaft, Brachflächen, Rekultivierung, Vermarktung
by Carsten Drebenstedt Mahmut KuyumcuAllein im Raum Halle/Leipzig und der Lausitz wurden etwa 30 Braunkohlentagebaue und 90 Kraftwerks- und Veredlungsstandorte seit Anfang der 1990er Jahre saniert mit dem Ziel, Umweltsch#65533;den zu beseitigen und die Landschaft wiederherzustellen. Vertreter aus Beh#65533;rden und Hochschulen, Sanierungsunternehmen und Planungsb#65533;ros erl#65533;utern die eigens daf#65533;r entwickelten Technologien, sie beschreiben die Managementstrukturen und ihre Erfahrungen bei der Sanierung des stillgelegten Braunkohlenbergbaus. Mit zahlreichen Abbildungen und Tabellen sowie einem Glossar.
Brave
by Margie WarrellLive every day with greater clarity, confidence and courage. Brave is a handbook for being more courageous. Written for busy people on the go, its short, focused chapters provide practical tools and empowering perspectives to help you build your 'courage muscles' in your work, relationships and life. Drawing on her background in business, psychology and coaching, author Margie Warrell will guide you in moving past the fears, doubts and beliefs that keep you from making the changes, and taking the chances, you need to enjoy the fulfillment and success you desire. Courage is a habit. Practicing it daily, even in quiet small ways, unlocks new possibilities, creates new opportunities, grows your influence and enables you to meet your challenges with more resilience and self-assurance. So whether you're stuck in a rut, struggling in a relationship, overwhelmed by your daily juggling act or uninspired about your future, Brave will provide you with a regular dose of positive and practical inspiration to: Clarify what 'success' truly means to you, and be more purposeful in your daily efforts to achieve it Speak up with greater confidence, and be more assertive in dealing with difficult people, getting what you want and changing what you don't Define the person and leader you aspire to be, become more resilient under pressure, decisive in uncertainty and adaptable to change Scrap the excuses (your age, education, gender, busyness or children) that sabotage your future actions Dare more boldly, passionately pursuing the goals that inspire you most, no matter how daunting Courage begets courage. You build it every time you choose to leave the safety of your comfort zone for the sake of something more important. Day by day, brave action by brave action, you can Brave within you to create a life rich in all that you seek. If you want to live your life more powerfully and purposefully, this book will become your trusted companion.
Brave Boundaries: Strategies to Say No, Stand Strong, and Take Control of Your Time: The Key to Living Empowered
by Sasha K. ShillcuttAn essential guide for women on how to set strong, workable boundaries to safeguard their health, happiness, and wellbeing.No matter how educated they are or how far they have climbed up the ladder, women are taught one thing over and over at every stage of their lives: when someone asks you for help, you say yes. Women are supposed to agree to take on whatever is asked of them, regardless of how busy they are. No matter how much a woman deeply desires to say no, the societal expectation is that women are helpers—taught to fix problems, show up at all times, and not let people down. They are instructed to never say no to tasks or duties asked of them, even when they are drowning in work and barely hanging on by a thread. Rather than say no, they often become avoiders and lose opportunities for personal growth. This leads to feelings of immense failure, inauthenticity, and burnout. Dr. Sasha Shillcutt has known this feeling, too, but now she understands and shows women there is another way. Having coached thousands of professional women and business leaders in her classes and conferences, she knows that setting boundaries is the essential lesson that they need to learn in order to avoid burnout and a loss of themselves in their incessant drive to please and say yes. In her special down-to-earth way, Sasha will show readers how to erect fences that protect their physical and mental health while providing opportunities for joy and growth. Readers will learn that boundaries are kind, not restrictive, and being a person with boundaries is the most empowering and peaceful way to live. They will learn to say no to others and say yes to themselves.
Brave Love: Making Space for You to Be You
by Lisa LeonardWhen Lisa Leonard said her marriage vows, she was determined to be the best wife she could be. When her first son was born with a severe disability, Lisa promised herself she would always be the mother he needed. When she began her jewelry business, Lisa committed to giving it her all.Over the years, the exhaustion of trying to be the perfect wife, mother, and businesswoman took its toll. Lisa knew it wasn’t working. She wanted to change things, but how? Everyone depended on her. So she kept going, kept pushing, kept trying to prove she could do it all.Until one evening, in tears and desperation, Lisa realized that she could no longer be everything to everyone. Somewhere along the way, she had lost herself.In Brave Love, Lisa shares her story of finding truth and wholeness in the midst of life’s competing demands. Brave Love is about what it means to be human, how it feels to be broken and afraid, and what happens when we dare to love deeply. Join Lisa on a journey where you will discover you are worthy and lovable just as you are. You don’t have to try harder or be better. You don’t have to prove yourself and you don’t have to make others okay. In this freedom you will find more peace and more joy. Most importantly, you will learn that as you stop trying to be everything to everyone, you will love others better.
Brave Love: Making Space for You to Be You
by Lisa LeonardWomen today feel pressure to be the best wife, mom, and professional possible--often at the expense of their own identity. But what if you could experience deep peace--knowing you are loved right now, just as you are? In Brave Love, the founder of the multimillion-dollar company Lisa Leonard Designs inspires women to find themselves again amidst the noise and competing demands of real life.This paperback edition includes a new foreword written by Stephen Leonard, exclusive discussion questions for personal reflection, and a Q&A between Lisa and Steve.Brave Love is about what it means to be human, how it feels to be broken and afraid, and what happens when we dare to love deeply. Join Lisa on a journey where you will discover you are worthy and lovable just as you are. You don't have to try harder or be better. You don't have to prove yourself, and you don't have to make others okay. In this freedom you will find more peace and more joy. Most importantly, you will learn that as you stop trying to be everything to everyone, you will love others better.Lisa Leonard shares her story of finding truth and wholeness in the midst of life's competing demands. When she said her marriage vows, she was determined to be the best wife she could be. When her first son was born with a severe disability, Lisa promised herself she would always be the mother he needed. When she began her jewelry business, Lisa committed to giving it her all.Over the years, the exhaustion of trying to be the perfect wife, mother, and businesswoman took its toll. Lisa knew it wasn't working. She wanted to change things, but how? Everyone depended on her. So she kept going, kept pushing, kept trying to prove she could do it all. Until one evening, in tears and desperation, Lisa realized that she could no longer be everything to everyone. Somewhere along the way, she had lost herself.In Brave Love, Lisa shares her story of losing--and finding--her own voice in the clamor of family, career, and internal pressure to prove herself.
Brave New Work: Are You Ready to Reinvent Your Organization?
by Aaron Dignan“This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Read it now, and make sure your boss does too.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl SandbergWhen fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more. Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work? That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released. Dignan says you can’t fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field—that is named the “best place to work” year after year.. And even a team that saved $3 million per year by cancelling one monthly meeting. Their stories may sound improbable, but in Brave New Work you’ll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency.Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?
Brave New World Economy
by Robert Isaak Wilhelm HankelAn engaging look at the road to a sustained economic recoveryThe global finance system can be regulated to prevent massive credit fraud, tame capitalism, confront the sovereign debt crisis, and move towards investing in the real economy and full employment. "Obamanomics", and American reinvention can lead to a sustained economic recovery but only together with major domestic, European, and global monetary reforms in cooperation with emerging nations.For decades, the U.S. dollar has served as the world's reserve currency. But after the global market meltdown and the resulting massive stimulus spending meant to keep the Great Recession from becoming an even Greater Depression, confidence in America's ability to make good on its growing debt is at all-time lows. In Brave New World Economy: Global Finance Threatens Our Future, Wilhelm Hankel and Robert Isaak--two extremely controversial, yet highly respected experts on international economics and management--describe how "Obamanomics," the Euro crisis, and shift of economic growth from the West to emerging economies, if handled properly, can lead to true economic stability and job creation.Highlights America's 'Great Bluff' bail-out strategy to cope with the crisis and the reforms Obamanomics must make to bring about sustainable job recoveryDescribes the risks and rewards of borrowing from future generations--in the United States, Europe, and the developing world--to save the current generationDetails how money became separated from government control and why the interbanking credit system threatens western nations with bankruptcy, undermining pensions, and the human right to workPoints out why nation-states need to go back to helping themselves and not rely on the false promises of regional integration and globalizationShows how legalizing underground labor will create more jobsHow we arrived at this economic crossroads isn't as important as the decision as to which path to take. The Brave New World Economy points us in the right direction.
Brave, Not Perfect: Fear Less, Fail More, and Live Bolder
by Reshma SaujaniIn a book inspired by her popular TED talk, New York Times bestselling author Reshma Saujani empowers women and girls to embrace imperfection and bravery.Imagine if you lived without the fear of not being good enough. If you didn't care how your life looked on Instagram, or worry about what total strangers thought of you. Imagine if you could let go of the guilt, and stop beating yourself up for tiny mistakes. What if, in every decision you faced, you took the bolder path?Too many of us feel crushed under the weight of our own expectations. We run ourselves ragged trying to please everyone, all the time. We lose sleep ruminating about whether we may have offended someone, pass up opportunities that take us out of our comfort zones, and avoid rejection at all costs.There's a reason we act this way, Reshma says. As girls, we were taught to play it safe. Well-meaning parents and teachers praised us for being quiet and polite, urged us to be careful so we didn't get hurt, and steered us to activities at which we could shine. The problem is that perfect girls grow up to be women who are afraid to fail. It's time to stop letting our fears drown out our dreams and narrow our world, along with our chance at happiness.By choosing bravery over perfection, we can find the power to claim our voice, to leave behind what makes us unhappy, and go for the things we genuinely, passionately want. Perfection may set us on a path that feels safe, but bravery leads us to the one we're authentically meant to follow.In Brave, Not Perfect, Reshma shares powerful insights and practices to help us override our perfect girl training and make bravery a lifelong habit. By being brave, not perfect, we can all become the authors of our biggest, boldest, and most joyful life.
Bravehearts: Whistle Blowing in the Age of Snowden
by Mark HertsgaardWhistleblowers pay with their lives to save ours. When insiders like former NSA analyst Edward Snowden or ex-FBI agent Coleen Rowley or Big Tobacco truth-teller Jeffrey Wigand blow the whistle on high-level lying, lawbreaking or other wrongdoing—whether it's government spying, corporate murder or scientific scandal—the public benefits enormously. Wars are ended, deadly products are taken off the market, white-collar criminals are sent to jail. The whistleblowers themselves, however, generally end up ruined. Nearly all of them lose their jobs—and in many cases their marriages and their health—as they refuse to back down in the face of increasingly ferocious official retaliation. That moral stubbornness despite terrible personal cost is the defining DNA of whistleblowers. The public owes them more than we know. In Bravehearts, Hertsgaard tells the gripping, sometimes darkly comic and ultimately inspiring stories of the unsung heroes of our time. A deeply reported, impassioned polemic, Bravehearts is a book for citizens everywhere—especially students, teachers, activists and anyone who wants to make a difference in the world around them.
Braver Angels: A Grassroots Effort to Depolarize American Politics
by Francesca Gino Jeff Huizinga Julia A MinsonCase
Braving the Workplace: Belonging at the Breaking Point
by Beth KaplanDr. Beth Kaplan offers a lifeline for personal and professional fulfillment with Braving the Workplace!Practical steps for transformation. Dr. Beth Kaplan shares her expertise on belonging in the workplace while sharing insights on this vital element in a rapidly changing corporate landscape. Braving the Workplace combines groundbreaking research with engaging storytelling to offer a comprehensive guide for businesses. Dr. Kaplan provides a clear, actionable framework to help organizations cultivate a sense of belonging among their employees while promoting mental health. Belonging and the workplace. This book is valuable for many readers, from individuals grappling with personal belonging issues to senior leaders tackling leadership challenges and driving inclusivity. It provides strategies to effectively assume leadership roles, create a diverse work environment, and boost employee productivity. Braving the Workplace is a must-read for making belonging a fundamental aspect of any organization. Inside, you will find: A step-by-step guide on how to take action and create change for a diverse work environment Strategies for personal growth in finding a sense of belonging in the workplace Techniques for having inclusive conversations to foster a positive work environment If you enjoy books on work culture, such as Belonging, Inclusion on Purpose, or You Belong Here, then Braving the Workplace is for you!
Brazen Careerist: The New Rules for Success
by Penelope TrunkAre you taking long lunches? Ignoring sexual harassment? Do you keep your desk neat to the point of looking like you don't have enough to do? The answer to all three should be yes, if you want to succeed in your career on your own terms. Penelope Trunk, expert business advice columnist for the Boston Globe, gives anything but standard advice to help members of the X and Y generations succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and thinking outside the box are the only ways to make it in today's job market. With 45 tips that will get you thinking bigger, acting bolder, and blazing trails you never thought possible, BRAZEN CAREERIST will forever change your career outlook. Guy Kawasaki, author ofThe Art of the Start "Take everything you think you 'know' about career strategies, throw them away, and read this book because the rules have changed. 'Brazen,' 'counter-intuitive,' and 'radical' are the best three descriptions of Trunk's work. Life is too short to be stuck in a rat hole..." Robert I. Sutton, Ph.D, author of theNew York TimesBestsellerThe No Asshole Rule "A delightful book, with some edgy advice that made me squirm a bit at times. I agreed with 90% of it, found myself arguing with the other 10%, and was completely engaged from start to finish." Paul D. Tieger, author ofDo What You Areand CEO of SpeedReading People, LLC "Penelope Trunk brings considerable savvy and a fresh new perspective to the business of career success. Bold and sometimes unconventional, BRAZEN CAREERIST gives readers much to think about as well as concrete, practical suggestions that will help them know what they want, and know how to get it." Keith Ferrazzi, bestselling author ofNever Eat Alone: And Other Secrets to Success, One Relationship at a Time "BRAZEN CAREERIST has the street-smarts you need to make your career and life work for you from the start. Read it now, or you'll wish you had when you're 40!"