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Breakthrough Branding: How Smart Entrepreneurs And Intrapreneurs Transform A Small Idea Into A Big Brand
by Catherine KaputaEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
by Catherine KaputaEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos — successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
Breakthrough Business Analysis: Implementing and Sustaiing and Value-Based Practice
by Kathleen B HassTraditional business analysis jobs are going away and are not coming back. BA tools are growing up, and typical BA tasks are being automated and commoditized. Instead of being regarded as documenters, BAs are being sought out to focus on strategy, innovation, and leadership.Breakthrough Business Analysis: Implementing and Sustaining a Value-Based Practice provides a framework for implementing a BA practice that is strategically positioned and value-based. Realizing the positive impacts of a value-based BA practice could very well mean the difference between success and failure for businesses negotiating 21st century challenges.Value-based business analysis centers on strategy execution, world-class enterprise capabilities, and delivery of innovative products and services. The framework for implementing and sustaining a value-based BA practice involves three phases:1. Readiness: &“Is our organization ready?&”2. Implementation: &“How do we build the BA practice?&”3. Sustainability: &“How do we institutionalize and continue to improve BA practices?&”Take the lead and be your organization's champion of a value-based, breakthrough BA practice that is focused on value to the customer and wealth to the bottom line.
Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
by David Miller Duncan MacPhersonIncrease Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level... With Breakthrough Business Development! Breakthrough Business Development shows you how to attract and keep great clients, while running a profitable and efficient business. It helps every knowledge-for-profit professional to maximize your most valuable client relationships, and to develop a personalized business development plan to mine the untapped potential in your business. Praise for the Pareto System, Featured in Breakthrough Business Development. "I am just beside myself on the results gathered so far from instituting the Pareto System. I use an agenda for meetings now and have formulated a standard package given to new clients. Already I have sent out twenty thank-you cards to new referrals. I even got a referral from a referral if that makes sense. Some clients didn't know that I was still expanding my business. I am also finding advocates that I didn't classify as such. Opening twenty accounts in this short time span is amazing but already I have another ten leads in the pipeline. You guys were right, it does work." "We have been building client relationships for 45 years... Pareto Systems successfully helped us to pause and then guided us through the process of defining the appropriate business structure and systems which will strengthen and enhance our best client relationships. We are now focusing on a comprehensive, systematized program for select clients. The results have been amazing-client satisfaction is way up and so are revenues."
Breakthrough Coaching: Creating Lightbulb Moments in Your Coaching Conversations
by Marcia ReynoldsLight bulb moments in coaching are the creative insights that change minds and lives.A new, highly actionable guide for disrupting the narratives holding clients back from resolving problems and making the changes they want in themselves, Breakthrough Coaching provides methods, resources, and exercises to help you activate immediate and sustainable shifts in perspective and behavior, moving you forward on your path of coaching mastery.Stop being haunted by doubt and discomfort. Discover how to quickly create safety and connection so your clients accept when you challenge their thinking. Then know what to say that evokes the creative flashes of insight that change their minds and lives forever.Read Breakthrough Coaching to unlock access to:5 Modules of learning and discovery19 Resource Tools and 5 Practice ExercisesCoaching case studies and examplesAnd so much moreNo longer will you worry "can I really say that?" or "should I have said more?" Instead, you'll be able to reveal deep desires and dreams, shine a light on blind spots and mental blocks, and open your client's minds to new perspectives that change their stories ripe with new possibilities-in less than an hour of your time together.
Breakthrough Creativity: Achieving Top Performance Using the Eight Creative Talents
by Lynne C. LevesqueHoward Gardner's classic book Multiple Intelligences exploded the myth that intelligence can be measured along a single dimension. Now Lynne Levesque shows that creativity, like intelligences, exists in a variety of forms, and demonstrates that high-performance organizations need to make use of creativity in all its dimensions. It takes more than just "thinking outside the box" to build a flexible, adaptive organization that will survive competitive battles, grow and prosper, and provide the environment that attracts and keeps the best talent. On the basis of her research in personality, innovation and creativity, as well as her experience helping top executives achieve their full potential, Levesque describes eight distinct creative talents. People of each talent have a unique way of looking at challenges, collecting data and generating creative solutions. Breakthrough Creativity describes in individual chapters how each talent works, how each contributes to the creative process and how each can improve decision making, team building and strategic planning and thinking. Breakthrough Creativity brings to life the stories and rich experiences of working individuals around the world to help readers discover their own creative talents and use them to further their professional and personal lives.
Breakthrough Creativity: Achieving Top Performance Using the Eight Creative Talents
by Lynne C. LevesqueHoward Gardner's classic book Multiple Intelligences exploded the myth that intelligence can be measured along a single dimension. Now Lynne Levesque shows that creativity, like intelligences, exists in a variety of forms, and demonstrates that high-performance organizations need to make use of creativity in all its dimensions. It takes more than just "thinking outside the box" to build a flexible, adaptive organization that will survive competitive battles, grow and prosper, and provide the environment that attracts and keeps the best talent. On the basis of her research in personality, innovation and creativity, as well as her experience helping top executives achieve their full potential, Levesque describes eight distinct creative talents. People of each talent have a unique way of looking at challenges, collecting data and generating creative solutions. Breakthrough Creativity describes in individual chapters how each talent works, how each contributes to the creative process and how each can improve decision making, team building and strategic planning and thinking. Breakthrough Creativity brings to life the stories and rich experiences of working individuals around the world to help readers discover their own creative talents and use them to further their professional and personal lives.
Breakthrough IT Change Management
by Bennet Lientz Kathryn ReaThis is a *different* book on change management. Using commonsense and practical advice tested in their work with hundreds of organizations, the authors walk the reader through clear guidelines and checklists to implement change that works. Readers will develop a change management strategythat starts by diagnosing the current culture and organization, then prepares for change carefully, addresses resistance to change, develops the change strategy, measures results, builds momentum for further change, and prevents deterioration and reversion. The authors then apply their framework to two areas that are major targets for change management: implementing new technology and systems and implementing successful e-business strategies. Included throughout are real-world examples from a number of industries and government.
Breakthrough Marketing Plans
by Tim CalkinsAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. "Breakthrough Marketing Plans" is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business. "
Breakthrough Nonprofit Branding
by Jocelyne DawA hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.
Breakthrough Problem Solving with Action Learning: Concepts and Cases
by Marquardt Michael J. Yeo Roland K.Breakthrough Problem Solving with Action Learningexplores why and how action learning groups have been so successful and creative in solving complex problems. The text begins by briefly reviewing the theories that undergird the effectiveness of action learning, philosophically situating readers and pointing them in the direction of related academic works that they may wish to explore. It then turns to stories of how organizations have employed action learning in solving specific, often-encountered business problems. These cases not only serve as real-world models for how action learning can be successfully employed, but also offer inspiration and potential starting points and guidelines for other businesses that face similar problems. The book concludes with a cross-case analysis that pinpoints the ingredients necessary for breakthrough problem solving via action learning.
Breakthrough Strategies for Predicting Any Market: Charting Elliott Wave, Lucas, Fibonacci and Time for Profit (Wiley Trading #53)
by Jeff GreenblattA book that will forever change the way you think about trading and take your technical analysis to the next level Certain to become one of the great trading books of the 21st century, Breakthrough Strategies for Predicting Any Market is star trader, Jeff Greenblatt’s maxim opus. In it he shares his hard-won lessons on what it takes to be a professional trader, while detailing his proven techniques for mastering market timing. With the help of numerous case studies and charts, Jeff develops his original high-probability pattern recognition system which, once mastered endows its user with a deeper understanding of how the markets really work and boosts the efficiency of any trading methodology by an order of magnitude. Following in the footsteps of the great W.D. Gann, Jeff helps you gain greater precision in any instrument you trade, on any time frame. Actual market examples supplemented with 120 charts of stocks, bonds, commodities in multiple time frames from minutes to 10 years starting with varied combination of price, volume and momentum studies Makes even the most complex subject matter easy to understand with crystal-clear explanations and step-by-step guidance on all concepts, terms, processes and techniques Shares fascinating and enlightening personal anecdotes from Jeff Greenblatt’s career along with his candid reflection on getting and maintaining the mental discipline of a successful trader Identifies potential support and resistance levels, including envelope and channel analysis and Fibonacci ratios, and demonstrates that most reversals and breakouts occur on an key time bar
Breakthrough Strategies for Predicting Any Market: Charting Elliott Wave, Lucas, Fibonacci, Gann, and Time for Profit (Wiley Trading #53)
by Jeff GreenblattThe revised and updated edition of the book that changed the way you think about trading In the Second Edition of this groundbreaking book by star trader Jeff Greenblatt, he continues to shares his hard-won lessons on what it takes to be a professional trader, while detailing his proven techniques for mastering market timing. With the help of numerous case studies and charts, Greenblatt develops his original high-probability pattern recognition system which, once mastered, endows its user with a deeper understanding of how the markets really work and boosts the efficiency of any trading methodology. Following in the footsteps of the great W.D. Gann, Jeff Greenblatt helps investors gain greater precision with any instrument they trade, during any time frame. Shows how to combine a variety of technical indicators to pinpoint turning points in the financial markets Makes even the most complex subject matter easy to understand with crystal-clear explanations and step-by-step guidance on all concepts, terms, processes, and techniques Reveals how to use Elliott Wave Analysis, Fibonacci, candlesticks, and momentum indicators to interpret market movements Breakthrough Strategies for Predicting Any Market shares fascinating and enlightening personal anecdotes from Jeff Greenblatt's career along with his candid reflection on developing and maintaining the mental discipline of a successful trader.
Breakthrough Technology Project Management
by Bennet Lientz Kathryn ReaAlthough there are many books of methods and tools in different areas, few books actually give detailed tips and lessons on how to effectively set up and manage projects. Most books on project management devote all their space to specific methods. Breakthrough Technology Project Management, Second Edition provides tangible guidelines through examples and suggestions to help people participate in and manage projects more effectively. The authors' techniques and guidelines have been proven over the past 15 years in courses and counseling. This book is a valuable tool for those working in information systems, engineering, computer science, operations and production, and other environments involving project management.
Breakthrough Thinking
by Thomas VogelHarness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you: Develop critical understanding of concepts, theories and trends in creativity Learn how to develop and apply creative concepts and strategies within today's competitive business environment Brainstorm, analyze and evaluate innovative ideas and solutions Empower your team's creative process And much more Let Breakthrough Thinking be your guide and tap into your creative potential today! "This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated "A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation
by Thomas VogelHarness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:Develop critical understanding of concepts, theories and trends in creativityLearn how to develop and apply creative concepts and strategies within today's competitive business environmentBrainstorm, analyze and evaluate innovative ideas and solutionsEmpower your team's creative processAnd much more Let Breakthrough Thinking be your guide and tap into your creative potential today!"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated"A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
Breakthrough Trading: Revolutionary Thinking in Relative Analysis
by Leon WilsonLeon Wilson has been trading shares for a living for 11 years. He is a firm believer that to succeed in any business it is necessary to always be looking for a better way of doing things. Part of his trading approach is to question conventional wisdom and push the boundaries of accepted technical analysis theory. The contents of this fascinating new book reveal what Wilson believes to be a major breakthrough in technical analysis. He tests the edge that this new charting analysis can offer any serious trader -- and the results are astounding. In what he believes to be a world-first, Wilson has succeeded in adapting common and popular indicators (including volume) to price action. Instead of viewing a non-price based indicator such as the relative strength indicator in a separate box at the bottom of the chart, Wilson explains how it can be plotted as a channel on price action -- creating the Wilson channel. Moving beyond default settings and combining the channels with various entry and exit strategies, Breakthrough Trading can dramatically improve your yearly returns.
Breakthrough: A Sure-Fire Guide to Realizing Your Potential, Pushing Through Limitations, and Achieving Things You Didn't Know Were Possible
by David NurseDeliver innovative results like clockwork with this repeatable formula for creativity-on-demand Have you ever sat down at your desk with an impossible deadline or an insurmountable obstacle staring you directly in the face and an expectation that you’ll come up with a groundbreaking idea and solution? In Breakthrough, you’ll find a powerful framework for bringing innovation and creativity to the surface not just once, but on a regular, daily basis. In Breakthrough, bestselling author, acclaimed speaker, and life optimization coach David Nurse provides an actionable and clearly organized structure for maximizing your breakthrough ideas. Breakthrough outlines easy-to-follow steps for outperforming your potential: An accessible blueprint—backed by scientific data and years of case studies with the top athletes, entrepreneurial minds, and leaders throughout the world—to unlocking your creative potential Conclusive proof that busts the myths of the lone genius, unpredictable ‘a-ha’ lightbulb moments, and little happy accidents Ways to promote an environment and mindset in which groundbreaking new ideas can flow and occur naturally and seamlessly based on a repeatable formula A must-read for any athlete, manager, executive, or parent tasked with delivering dynamic results in a flash, Breakthrough also belongs on the bookshelves of product design professionals, marketers, and other creative types who seek to consistently exceed expectations. Breakthrough is not about going from good to great; it’s about going from great to outstanding!
Breakthroughs at Blueprint Medicines
by Richard G. Hamermesh Kathy Giusti Susie L. MaPrecision medicine company Blueprint Medicines was building a successful track record for bringing drug therapies to market 40% faster than average. The company had spent $40 million dollars and two years building a compound library that became its drug development engine. Blueprint's drug development strategy was twofold-it focused on creating a single drug compound for multiple disease indications, while at the same time developing drugs to track a disease through its progression. The company's goal was to become a fully integrated biopharmaceutical company that could move from drug discovery to development to marketing. But it was increasingly challenging to prioritize and manage programs, personnel and partnerships.
Breakthroughs in Decision Science and Risk Analysis
by Louis Anthony Cox Jr.Discover recent powerful advances in the theory, methods, and applications of decision and risk analysis Focusing on recent advances and innovations in the field of decision analysis (DA), Breakthroughs in Decision Science and Risk Analysis presents theories and methods for making, improving, and learning from significant practical decisions. The book explains these new methods and important applications in an easily accessible and stimulating style for readers from multiple backgrounds, including psychology, economics, statistics, engineering, risk analysis, operations research, and management science. Emphasizing topics not traditionally found in DA literature, the book illustrates genuine advances in practical decision science and includes developments and trends that depart from, or break with, the standard axiomatic DA paradigm in fundamental and useful ways. The book features methods for coping with realistic decision-making challenges, including online adaptive learning algorithms, innovations in robust decision-making, and the use of a variety of models to provide more-or-less plausible explanations for available data and recommended actions. In addition, the book illustrates how these techniques can be applied to dramatically improve risk management decisions. Breakthroughs in Decision Science and Risk Analysis also includes: An emphasis on new approaches rather than classical and traditional ideas Discussions of how decision and risk analysis can be applied to improve high-stakes policy and management decisions Coverage of the potential value and realism of decision science within applications in financial, health, safety, environmental, business, engineering, and security risk management Innovative methods for deciding what to do when decision problems are not completely known or described or when useful probabilities cannot be specified Recent breakthroughs in the psychology and brain science of risky decisions, mathematical foundations and techniques, and integration with learning and pattern recognition methods from computational intelligence Breakthroughs in Decision Science and Risk Analysis is an ideal reference for researchers, consultants, and practitioners in the fields of decision science, operations research, business, management science, engineering, statistics, and mathematics. The book is also an appropriate guide for managers, analysts, and decision and policy makers in the areas of finance, health and safety, environment, business, engineering, and security risk management.
Breakthroughs in Sustainable Business Education: Change-makers in Action (The Principles for Responsible Management Education Series)
by Isabel Rimanoczy Linda Irwin Morgane Fritz James WeichertAround the globe, faculty and higher education leaders are actively changing what they teach to create a sustainable world. This book shares how to transition to programs and courses that teach sustainable business management practices critical for success.Students are demanding more than the same business courses taught for half a century. Faculty are wondering if they have the expertise to include sustainable business practices. Easy to read and relatable, this book provides tactical ideas for transitioning from current business curriculum to courses for a sustainable future. It compiles insights and recommendations from 28 global experts who have put ideas into practice. Each chapter addresses integration of sustainability topics into existing subject areas and offers ideas for adding new courses or concepts to ground business in the context of the global socio-environmental community.The book offers actionable ways that administrators and faculty can immediately begin transitioning their business curriculum to one that is socially and environmentally sustainable.
Breakthroughs in Technical Analysis: New Thinking From the World's Top Minds (Bloomberg Financial #61)
by David KellerTechnical analysts build trading strategies based on trends and patterns in the markets' movements. Their task requires mastery of the world's markets and an understanding of the latest techniques. Breakthroughs in Technical Analysis reveals the new trading methods used by the world's top technicians. Building on the success of New Thinking in Technical Analysis (Bloomberg Press, 2000), this book, edited by Bloomberg L.P.'s own expert on technical analysis, David Keller, brings together market masters from the around the world. Some of their techniques have never left their country's borders before and are not widely known or used in other parts of the world. Showing what the best and the brightest are currently using to deliver extraordinary results, this book will be eagerly sought out by all market technicians.
Breakthroughs: Realizing Our Potentials Through Dynamic Tricky Mixes
by Keith NelsonBreakthroughs show readers the world of Tricky Mixes as key pathways to breakthrough advances--estimates of human potential may never be the same again. Dynamic Systems theories and research provide the backbone concepts for Breakthroughs. Yet, readers discover that new Dynamic Mixes reveal untapped human potential in everyday situations not just in rigorous scientific studies. Individuals, small groups, and large organizations often get "stuck" in their progress by failing to respect and explore the complex interacting factors impacting their situations. Breakthroughs present countless examples which reveal that variants of the same dynamic processes underlie being stuck, versus progressing at modest rates, or advancing at turbo speeds. These examples and events are drawn from research with Keith E. Nelson’s colleagues plus many independent labs around the world, as well as from first-person episodes of many kinds and from many sources. New cross-domain explorations and new insights propel readers into much higher levels of creativity, innovation, rapid learning, social problem solving, curiosity, and life balance. The Dynamic Tricky Mix perspective in most contexts helps shake up and improve paths toward solutions. In times of crisis, as in the Covid-19 pandemic, it becomes especially important to bring this kind of thinking to bear.
Breathe to Succeed: Increase Workplace Productivity, Creativity, and Clarity through the Power of Mindfulness
by Sandy Abrams"Science has validated the power of breathing and mindfulness to enhance our well-being. Sandy Abrams' advice is a simple but incredibly effective way to make mindfulness a part of your life and help you thrive in our always-on world." --Arianna Huffington, Founder & CEO, Thrive Global Technology has revolutionized the business sector. Whether you're an entrepreneur, employee, CEO, or executive, you're likely feeling the effects of less humanity and more technology. Our minds are distracted, our attention spans are shortened, we want everything on demand, in boxes are never empty, our energy is frequently negative, we're addicted to social media, and we're sleep deprived. This cannot be the new normal. Breath is the antidote!Breathe to Succeed shares the transformative power of breath in business. Even just three deep breaths at key moments can be nothing short of miraculous. With Abrams's fast, simple, and effective breathing techniques, you'll become more mindful and engaged and experience better moods, a calmer perspective, and positive energy that will translate to next-level productivity, creativity, and clarity. Breathe to Succeed will teach you how to:•Utilize a variety of simple breath techniques to access your optimal energy and manage your emotions in the moment.•Become self-aware of your negative thought patterns/behavior and rewire your brain with positive new habits.•Activate the power of your mind to breathe through challenges, make better decisions, and reach goals effortlessly.
Breathe, Empower, Achieve: 5-Minute Mindfulness for Women Who Do It All—Ditch the Stress Without Losing Your Edge
by Shonda MoralisTake five for mindfulness: Say no to burnout, and yes to balance! For so many women, “work–life balance” is a myth. And when you’re already juggling a career, personal life, and family—plus your side projects, a smidgen of self-care, and the occasional need to sleep—“mindfulness” can sound like just another thing to do. But if you take five minutes for mindfulness now and then, it may not only save your sanity—but also springboard your success. Let psychotherapist Shonda Moralis coach you through fifty “mindful breaks” ingeniously tied to your hectic schedule: Breathe mindful breaks promote calm and awareness through meditation, starting with “Coffee” (page 39)Empower mindful breaks bolster your self-confidence—say, to “Unmute Yourself” during a meeting (page 149)Achieve mindful breaks help you set and conquer goals . . . for example, by asking: “Why Not Me?” (page 240) If you think you don’t have time for mindfulness, this book is definitely for you.