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Business Development: Processes, Methods and Tools
by Andreas KohneThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.
Business Development: Prozesse, Methoden und Werkzeuge
by Andreas KohneDas Fachbuch gibt einen kompakten Überblick über das immer wichtiger werdende Thema Business Development. Dazu beschreibt der Autor nicht nur die Rolle des Business Development Managers mit ihren Aufgaben, sondern er zeigt auch, wie Business Development organisatorisch in eine Firma integriert werden kann. Darüber hinaus wird ein prototypischer Business Development Prozess konkret vorgestellt und anhand einer Fallstudie erläutert.Die dritte, überarbeitete und erweiterte Auflage des Fachbuches zeigt, dass Krisen auch eine Chance sein können, erläutert spezifische Key Performance Indicators (KPIs) für Business Development und beschreibt neue digitale Geschäftsmodelle. Zusätzlich wurde das Buch um ein praxisnahes Interview und um Stimmen aus Wirtschaft und Wissenschaft ergänzt.Das Fachbuch hilft allen, die als Verantwortliche Business Development im Unternehmen einführen bzw. optimieren oder zukünftig in diesem Bereich arbeiten wollen.
Business Digital Transformation: Selected Cases from Industry Leaders
by Leonidas Efthymiou Alex Zarifis Despo Ktoridou Xusen ChengDigital transformation involves the union of technological change and innovative technologies and is about constant innovation, evolution and acceleration. While it is true that technology is an enabler of digital transformation, transformation often involves people, process, and technology. This collected volume addresses organizational challenges and pitfalls experienced during the implementation of, and experimentation with, digital transformation. The collection reveals examples, experiences, and best practices in the business sector where the grounds of digital transformation were set. The contributors provide taxonomies as well as historical points of digital transformation in the business sector, along with their impact on selected corporate entities, as well as including cases and best practices from industry leaders. The interrelation among people, technology needs, and organizational structures are the major themes of this edited book. It will be of great value to students and scholars of digital business, innovation, strategic management and sustainability.
Business Digitalization: Corporate Identity and Reputation (Routledge Studies in Marketing)
by Pantea Foroudi Maria Teresa CuomoTechnological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Business Discourse: Genres, Media And Discourses (Research and Practice in Applied Linguistics #29)
by Francesca Bargiela-Chiappini Catherine Nickerson Brigitte PlankenThis second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Business Driven Information Systems (Fourth Edition)
by Paige BaltzanBusiness Driven Information Systems, 4e discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This updated edition provides the foundation that will enable students to achieve excellence in business through its updated case studies, closing cases, technology plug-ins, expanded IT topics, and new project management content. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization, and McGraw-Hill's online learning and assessment solution, Connect MIS, helps students apply this knowledge. For more information on Baltzan, Business Driven Information Systems, 4e, please visit: www.mhhe.com/baltzan4e For more information on Connect, please visit: connect. mcgraw-hill. com For more information on SIMnet for Office 2013, please visit www.simnetkeepitsimple.com
Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns
by Rajagopal Vladimir ZlatevThis book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.
Business Dynamics: Systems Thinking and Modeling for a Complex World
by John D. StermanThe field of system dynamics was created in 1956 under the leadership of MIT Professor Jay W. Forrester to evaluate how alternative policies affect growth, stability, fluctuation, and changing behavior in corporations, cities, and countries. Forrester founded the System Dynamics Program in the Alfred P. Sloan School of Management at MIT. John Sterman is currently Director of the System Dynamics Group at MIT. This text is a summary of the wisdom and knowledge gathered over more than twenty years of research dedicated to the study of practical methods for systems thinking and the dynamic modeling of complex systems
Business Ecology
by Joseph M Abe David A. Bassett Patricia E. DempseyBusiness ecology is a new field that synthesizes centuries of cultural wisdom, a close observation of natural systems, and proven business success strategies, such as strategic planning and total quality management. It emulates nature's systems design to provide a harmonious, relationship-oriented approach that reveals how your organization really works. This book applies these principles to help you integrate profitability, stakeholder relations, and environmental performance ¦ giving your organization the natural edge in emerging ecological economy. Business ecology measures not just financial but overall viability by revealing vital flows and relationships that sustain your business. It is a lens for seeing those intangible elements of your organization's design -- such as core values, value-creation cycles, and innovative thinking ¦ that are essential factors shaping its success.The Business Ecology Network (BEN), founded in 1995, is a catalyst for life-sustaining enterprise. BEN is a learning community for leaders and managers who want to apply a new way of thinking ¦ business ecology ¦ to create new, sustainable opportunities for their businesses and non profit organizations. Visit the BEN web page at http://naturaledge.org.
Business Economics (360 Degree Business)
by Rob DransfieldThe Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers. This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which 'green' perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas. Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.
Business Economics (360 Degree Business)
by Rob DransfieldBusiness Economics introduces the theory and practice of economics for non-specialist students new to the topic. This second edition of Business Economics is designed to provide a general introduction to the discipline of business economics, covering an important part of first-year studies and beyond. The new edition retains the successful structure of the previous edition but, like any good business economics text, includes new and updated case studies and examples to reflect present-day economic global realities. Suitable for introductory-level students who are seeking a comprehensive but accessible way into the subject, Business Economics is bolstered by a host of activities, review questions and further reading, making it the ideal choice for undergraduate students and lecturers.
Business Economics 1
by P. A. JohnsonTextbook for F.Y.B.COM.: SEMESTER - II by Dr. P. A. Johnson M.A., Ph.D. Retired Head, Department of Economics Bhavan's College of Arts, Science & Commerce, Andheri (W), Mumbai
Business Economics 1, Third Revised Edition
by Johnson Chatterjee MarcarenhasWe are pleased to present the Revised Edition of “Business Economics Paper - 1” at the F. Y.B.Com. Level, Semester - 1, University of Mumbai as per the Revised Syllabus w.e.f. June 2012. The book is written as per the new pattern of Semester wise examinations and the credit and grading system. In a world in which almost all countries, including India, are increasingly adopting the market oriented economic system; the study of business economics is essential to students of commerce to equip them to understand the working of a business unit in the economy.
Business Economics 3
by Mario DiasIt gives us pleasure to present this Third Revised Edition of "Business Economics - III" as per the New Syllabus prescribed by University of Mumbai w.e.f. June 2010 for T.Y.B.Com students. This book would be of utmost importance to the students to prepare for University Examinations.
Business Economics In A Week: What Economics Teaches You About Business In Seven Simple Steps
by Thomas CoskeranUnderstanding economics just got easierThe defining economic event of recent times - the global financial crisis of 2008 - was good for economists. That might sound crass but the truth is it stimulated interest in the subject by showing how important economic concerns are to our lives. Get the economy wrong and things we take for granted start to fall apart. It's a lesson that applies especially to those working in business, who, more than most, need to understand the subject. This book will help you by showing how economics can be useful for you in business, explaining economic ideas you might not have had time to explore previously and stimulating an interest in economics that encourages you to further study. Each of the seven chapters in Business Economics In A Week covers a different aspect of economics:- Sunday: Economics and your business- Monday: The wonderful works of the market- Tuesday: Businesses in the market- Wednesday: Knowing your consumers- Thursday: The limits of the market- Friday: Business strategies and government macroeconomic policy- Saturday: Surviving the international economy
Business Economics In A Week: What Economics Teaches You About Business In Seven Simple Steps
by Thomas CoskeranUnderstanding economics just got easierThe defining economic event of recent times - the global financial crisis of 2008 - was good for economists. That might sound crass but the truth is it stimulated interest in the subject by showing how important economic concerns are to our lives. Get the economy wrong and things we take for granted start to fall apart. It's a lesson that applies especially to those working in business, who, more than most, need to understand the subject. This book will help you by showing how economics can be useful for you in business, explaining economic ideas you might not have had time to explore previously and stimulating an interest in economics that encourages you to further study. Each of the seven chapters in Business Economics In A Week covers a different aspect of economics:- Sunday: Economics and your business- Monday: The wonderful works of the market- Tuesday: Businesses in the market- Wednesday: Knowing your consumers- Thursday: The limits of the market- Friday: Business strategies and government macroeconomic policy- Saturday: Surviving the international economy
Business Economics: Theory And Application
by Neil Harris'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.
Business Ecosystems
by Ke Rong Yongjiang ShiThe book examines business ecosystems in an emerging industry context whilst exploring four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typical patterns of the element configurations, the five phase process of their life cycle, and the nurturing strategies and processes from a firm perspective.
Business Ecosystems
by Ke Rong Yongjiang ShiThe book examines business ecosystems in an emerging industry context whilst exploring four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typical patterns of the element configurations, the five phase process of their life cycle, and the nurturing strategies and processes from a firm perspective.
Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco
by Wei Wei Mark J. GreevenWe cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented growth and success in China and are expanding their impact globally. With a combined market capitalization of close to 600 billion USD, incubating over 1,000 new ventures and an average annual growth of over 50%, they have become a force to reckon with for the likes of Google, Microsoft, Apple, Amazon, and IBM. ‘Business ecosystem’ is a frequently used concept to describe the unique competitive advantages of the American technology giants. This book explores not only the application of a business ecosystem approach in the Chinese context but also deals with the key strategic question: How did these five Chinese business ecosystems grow so rapidly and successfully? The book takes the growth and transformation of Alibaba’s business ecosystem as a focus case in comparison with Baidu, Tencent, Xiaomi, and LeEco. These business ecosystems developed in less than 20 years and transformed from organic growth to rapid expansion by investment and acquisition, entrepreneurship and incubation of new ventures, continuous innovation, and internationalization. This book brings insights and practical lessons on leading, creating, and disrupting markets for corporate executives and professionals in global business, a comparative case study for researchers and students of management, and food for thought on Chinese ways of doing business.
Business Ecosystems: Strategizing in a Connected World (Studies on Entrepreneurship, Structural Change and Industrial Dynamics)
by Markus Kreutzer Erwin Hettich Pia Kerstin NeudertThis comprehensive book provides decision-makers with clarity in navigating business ecosystems. It covers the history and drivers of ecosystem emergence and explores key concepts like complementarity and modularity. Various archetypes, including business, innovation, and platform ecosystems, are examined. The book details the design, set-up, and growth of successful ecosystems, including roles, building strategies, and growth levers. Further sections focus on ecosystem orchestration and participation, emphasizing the balance between engagement depth and breadth, cooperation and competition, trust and control, and openness and closedness. Ecosystem management within firms is addressed, covering leadership, commercial functions, communication, financial planning, risk management, legal compliance, and IT. Insights into assessing ecosystem performance, failure, and competition are provided. The book concludes with a discussion on the future of ecosystem evolution, environmental and social impacts, and how ecosystems are transforming work and management practices. This book is an essential resource for executives in the ecosystem-driven business landscape.
Business Efficiency For Dummies
by Marina MartinProven tools and techniques to improve business efficiencyIn today's competitive environment, it's the businesses with the right set of tools and technologies that get ahead, while others are left in the dust. Business Efficiency For Dummies provides you with practical, useful information on how to run a more effective business while saving time and money in the process.Analyzing the world's most effective companies and aimed at top-level business owners and managers, Business Efficiency For Dummies provides the foundation all companies can build upon. You'll discover how to take an objective view of your company's current processes and procedures; what to consider when evaluating analysis tools like Six Sigma, Lean, 5S, and Balanced Scorecard to get your company buttoned up and streamlined; how to audit your company's accounting procedures to rein in and control your AP and AR departments; how to train employees to work more efficiently; how to bring efficiency into the future; and much more.Find out how to stay afloat in the current economyDiscover affordable, approachable methods for streamlining business practices for greater profitEmploy the latest tools and technologies to maximize business efficiencyThe tools and techniques described in Business Efficiency For Dummies are indispensable for business leaders and managers looking to identify weaknesses and improve business productivity and profit.
Business Efficiency and Ethics: Values and Strategic Decision Making
by Dimitris N. ChorafasBusiness Efficiency and Ethics presents both the theory of business efficiency and ethics, and a wealth of case studies based on practical experience. This unique perspective offers a framework for identifying this behaviour and reestablishing appropriate business behavior standards.
Business English for Success
by Scott McleanBusiness English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our free online text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course.
Business Environment
by ElearnManagement Extra brings all the best management thinking together in one package. The series fuses key ideas with applied activities to help managers examine and improve how they work in practice. Management Extra is an exciting, new approach to management development. The books provide the basis for self-paced learning at level 4/5. The flexible learning structure allows busy participants to study at their own convenience, minimising time away from the job. The programme allows trainers to quickly plan and deliver high quality, business-led courses. Trainers can select materials to meet the needs of their delegates, clients, and budget. Each book is divided into themes of ideal length for delivering in a training session. Each theme has a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. The books’ lively style will stimulate further interest in the subjects covered. Guides for further reading and valuable web references provide a lead-in to further research. Management Extra is based on the NVQ framework to ease the creation of Diploma, Post Graduate Diploma or NVQ programmes for managers. It is accredited with all leading awarding bodies.