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Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)
by Wulff Plinke Michael Kleinaltenkamp Ingmar GeigerRelationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Business Research
by Dr Wilson Ng Dr Elayne CoakesBusiness Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
Business Research Methodology: Research Process and Methods (Classroom Companion: Business)
by Sergey K. AityanThis book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
Business Research Methods
by Barry J. Babin Mitch Griffin William G. Zikmund Jon C. CarrThe text focuses on traditional business research methods as well as on the use of the Internet to conduct business research - including research information systems, secondary data gathering, survey design, sample selection, Web traffic monitoring, and many more topics.
Business Research Methods and Statistics Using SPSS
by Richard Burns Robert P. BurnsIdeal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently
Business Research Methods for Chinese Students: A Practical Guide to Your Research Project
by Dr Huiping Xian Dr Yue Meng-LewisWritten by Chinese authors who having both successfully completed Masters degrees and PhDs and become lecturers at UK universities, are equipped to provide Chinese students with straightforward guidance to help overcome the cultural and language difficulties they are confronted with, and to support them in their undertaking of the research methods section of their dissertations. The book comprehensively covers both the theory and practice and includes a number of features to support learning including: Chinese translations of key concepts and definitions Tips about how to use different methods in the Chinese context Clear definitions of key terms Short illustrative examples A list of useful resources about Chinese research The book also features examples of Chinese research from the authors’ own work and from top journals to illustrate how the methods can be applied in the Chinese context. Suitable reading for undergraduate and postgraduate students across all business and management disciplines.
Business Research Methods for Chinese Students: A Practical Guide to Your Research Project
by Dr Huiping Xian Dr Yue Meng-LewisWritten by Chinese authors who having both successfully completed Masters degrees and PhDs and become lecturers at UK universities, are equipped to provide Chinese students with straightforward guidance to help overcome the cultural and language difficulties they are confronted with, and to support them in their undertaking of the research methods section of their dissertations. The book comprehensively covers both the theory and practice and includes a number of features to support learning including: Chinese translations of key concepts and definitions Tips about how to use different methods in the Chinese context Clear definitions of key terms Short illustrative examples A list of useful resources about Chinese research The book also features examples of Chinese research from the authors’ own work and from top journals to illustrate how the methods can be applied in the Chinese context. Suitable reading for undergraduate and postgraduate students across all business and management disciplines.
Business Research Methods: An Applied Orientation
by Sanjay Mohapatra S Sreejesh M R AnusreeSince research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
Business Research Projects
by Jimme Keizer Piet KempenAlmost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills.Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information. It is important that they can communicate their conclusions and the knowledge and rationale underpinning these to specialist and non-specialist audiences clearly and unambiguously.Business Research Projects offers the reader a comprehensive framework for going through the successive process steps of the fieldwork project. There is a logbook which provides for each of the ten steps a checklist enabling students to document the progress of their projects and communicate about the project with their coaches and supervisors.Successful projects require specific process knowledge and skills: • Recognition and description of an organisational problem.• Design and organisation of a research project.• Communication with people on different levels within the organisation.• Interviewing, listening, negotiating, giving presentations, persuading people.• Project management.• Developing solutions in collaboration with people in the organisation.• Implementation of accepted solutions.
Business Research: A Guide to Planning, Conducting, and Reporting Your Study (The\mcgraw-hill/irwin Series Operations And Decision Sciences)
by Donald R. CooperBusiness Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
Business Research: A Guide to Planning, Conducting, and Reporting Your Study (The\mcgraw-hill/irwin Series Operations And Decision Sciences)
by Donald R. CooperBusiness Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
Business Research: An Illustrative Guide to Practical Methodological Applications in Selected Case Studies
by Pieter W. Buys Merwe OberholzerThis book focuses on research methodologies that apply to business research, particularly for researchers and managers embarking thereon to support managerial decision-making in the industry. In doing so, the book's objective is to guide business researchers in identifying, defining, and applying rigorous academic methodologies that will enable them to formulate, design, and execute effective research that answers their specific management problems. Such guidance can empower organizational managers to understand that business research can contribute to practical solutions to actual problems experienced in the industry. In addition, by emphasizing the integrative nature between (1) academic research and (2) experienced industry problems, it becomes possible to foster an awareness of such research's potential impact on organizational performance management, sustainability, and resilience. With that, attention is given to narrowing the gap between theory and practice, which requires that fundamentals of scientific research be adhered to while maintaining the delicate balance between a practice-friendly guide to pragmatically sound and academically rigorous business research.
Business Resilience System (BRS) (BRS): Real and Near Real Time Analysis and Decision Making System
by Bahman Zohuri Masoud MoghaddamThis book provides a technical approach to a Business Resilience System with its Risk Atom and Processing Data Point based on fuzzy logic and cloud computation in real time. Its purpose and objectives define a clear set of expectations for Organizations and Enterprises so their network system and supply chain are totally resilient and protected against cyber-attacks, manmade threats, and natural disasters. These enterprises include financial, organizational, homeland security, and supply chain operations with multi-point manufacturing across the world. Market shares and marketing advantages are expected to result from the implementation of the system. The collected information and defined objectives form the basis to monitor and analyze the data through cloud computation, and will guarantee the success of their survivability's against any unexpected threats. This book will be useful for advanced undergraduate and graduate students in the field of computer engineering, engineers that work for manufacturing companies, business analysts in retail and e-Commerce, and those working in the defense industry, Information Security, and Information Technology.
Business Resilience and Digital Technology in the Post-Pandemic Era: A Global Case (Contributions to Environmental Sciences & Innovative Business Technology)
by Edwin Ramirez Asis Jaheer Mukthar K.P. Murugesan T. K. Justin Nelson MichaelThis book throws a light on sustainable perspectives of how business entities experienced the turbulent environment in the light of pandemic. The post-pandemic era is characterized by the radical and dramatic changes in the business model, corporate strategies and digital technology. This book provides the academicians, research scholars and corporate professionals with a thought-provoking forum to discuss and deliberate the major trends, opportunities and issues of business entity from the outlook of business resilience, corporate strategy and digital technology in the light of post-pandemic era. The book also suggests suitable measures and strategies for the sustainable development of business entities.
Business Resilience and Market Adaptability: Pandemic Effects and Strategies for Recovery (The Political Economy of the Middle East)
by Ashraf MishrifThis book assesses the resilience of enterprises and their abilities to adapt to changing circumstances and new business environments in the time of crises. Entrepreneurs, small and medium enterprises, and large corporations proved to be capable of utilizing innovation and technology to survive the economic and financial consequences of the COVID-19 pandemic. Many enterprises have succeeded in turning the pandemic crisis into viable business opportunities, dominating local and regional markets, and putting them at the heart of technological transformation. The book also emphasizes the role of innovation, digitalization, and technology in developing new business models and innovative strategies that contributed to enhancing business resilience and market adaptability during the pandemic. The implementation of the new business model and working methods has not only made companies more competitive, but it also ensured the sustainability of the flow of goods and services in the time of the crisis. The analysis is provided through a detailed examination of key sectors, including small and medium enterprises, logistics and supply chain, food security, and labor market. While acknowledging the unprecedented economic and financial consequences of the pandemic on enterprises and markets, this book stresses the importance of the lessons learned from this experience that are critical for supporting the business sector and strengthening market fundamentals to withstand similar crises in the future.
Business Resilience: A Practical Guide to Sustained Progress Delivered at Pace
by David Roberts Sheila Roberts Islam Choudhury Serhiy Kovela Jawwad TanvirIn an increasingly VUCA (volatile, uncertain, complex and ambiguous) business world, it is more important than ever for organizations to build resilience into their everyday practice.Business Resilience is a practical guide to making organizations more resilient and improving current practices by building on what the organization does well. It explains how managers should constantly monitor their business environment and adapt their priorities depending on the level of disruption - from gradual innovation and improvement in good times to swarming on a single problem during a crisis.Based on the authors' new models for resilience and progress, this book includes frameworks and tools which can be tailored to any organization and used as stand-alone improvements or combined across teams and departments. These practices avoid unnecessary change but enable rapid and sustainable improvements in product development, service delivery and customer value. Learn how to survive and thrive in any environment with this actionable approach to making progress at pace and effectively embedding business resilience.
Business Responsibility and Sustainability in India: Sectoral Analysis of Voluntary Governance Initiatives (Palgrave Studies in Indian Management)
by Pawan Budhwar Bimal Arora Divya JyotiOn the backdrop of the institutionalisation of corporate social responsibility (CSR) and sustainability, and the emergence of multi-stakeholder-driven voluntary regulation, this timely collection places special emphasis on India and explores its international voluntary sustainability standards. The authors analyse the adoption and implementation of voluntary governance initiatives across a range of industries, offering insightful sectoral discussion and evaluation of voluntary sustainability standards as forms of transnational private regulation. This book will be of interest to anyone researching CSR, sustainability and supply chain management in emerging markets.
Business Restructuring
by Carla ZilkaAn effective, long-term strategy for maintaining corporate growth, profit and competitive edge Depicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of the most popular methodologies and best-in-class practices into a single proven framework. Beginning with an overview of restructuring and what is needed up-front to be successful, this "How to Cookbook" helps you Understand business restructuring and cost reduction techniques How to transform any organization into one that is high performing Realize efficiencies through the reorganization of resources, improving processes, and identifying outsourcing opportunities Sustain results and achieve continued efficiency, profitability, and growth Describes the right leadership team dynamics to make sure the changes stick Whether you are a business leader or manager, Business Restructuring takes you through a logical series of steps that will provide you with immediately useful tactics to apply on a regular basis to achieve immediate results, as well as a long-term roadmap to deliver performance excellence and increase shareholder value.
Business Result Intermediate/Student Book
by John Hughes Jon NauntonBusiness Result is a five-level business English course that gives students the communication skills they need for immediate use at work. Business Result helps those who need to communicate better in English at work, by teaching a range of business communication skills. A list of outcomes in every unit shows students the language and skills they will learn.
Business Result: Advanced
by Christopher Holloway Kate Baade Jim Scrivener Rebecca TurnerBusiness Result is a five-level business English course that gives students the communication skills they need for immediate use at work. Business Result helps those who need to communicate better in English at work, by teaching a range of business communication skills. A list of outcomes in every unit shows students the language and skills they will learn. Tips and advice from the Cranfield School of Management introduces an authoritative business perspective, and applies professional theory to real situations.
Business Result: Upper-intermediate Student Book
by Alastair Lane Chris SpeckBusiness Result helps those who need to communicate better in English at work, by teaching a range of business communication skills.
Business Revolution in a Digital Era: 14th International Conference on Business Excellence, ICBE 2020, Bucharest, Romania (Springer Proceedings in Business and Economics)
by Alina Mihaela Dima Fabrizio D’AscenzoThis proceedings volume presents a selection of the best papers from the 14th International Conference on Business Excellence, Business Revolution in the Digital Era (ICBE 2020), held in Bucharest, Romania. The respective papers share the latest findings and perspectives on innovation in a turbulent business environment, and on improvements in economic, societal and technological structures and processes to help reach major sustainability goals.
Business Risk and Simulation Modelling in Practice
by Michael ReesThe complete guide to the principles and practice of risk quantification for business applications. The assessment and quantification of risk provide an indispensable part of robust decision-making; to be effective, many professionals need a firm grasp of both the fundamental concepts and of the tools of the trade. Business Risk and Simulation Modelling in Practice is a comprehensive, in-depth, and practical guide that aims to help business risk managers, modelling analysts and general management to understand, conduct and use quantitative risk assessment and uncertainty modelling in their own situations. Key content areas include: Detailed descriptions of risk assessment processes, their objectives and uses, possible approaches to risk quantification, and their associated decision-benefits and organisational challenges. Principles and techniques in the design of risk models, including the similarities and differences with traditional financial models, and the enhancements that risk modelling can provide. In depth coverage of the principles and concepts in simulation methods, the statistical measurement of risk, the use and selection of probability distributions, the creation of dependency relationships, the alignment of risk modelling activities with general risk assessment processes, and a range of Excel modelling techniques. The implementation of simulation techniques using both Excel/VBA macros and the @RISK Excel add-in. Each platform may be appropriate depending on the context, whereas the core modelling concepts and risk assessment contexts are largely the same in each case. Some additional features and key benefits of using @RISK are also covered. Business Risk and Simulation Modelling in Practice reflects the author's many years in training and consultancy in these areas. It provides clear and complete guidance, enhanced with an expert perspective. It uses approximately one hundred practical and real-life models to demonstrate all key concepts and techniques; these are accessible on the companion website.
Business School Essays That Made a Difference, 6th Edition
by Princeton ReviewThe inside word on business school admissions.To gain admission to the top business schools, you need more than just high test scores and a strong GPA--you need to crush your essays. Business School Essays That Made a Difference, 6th Edition, gives you resources to help do just that, including:* Real essays written by MBA applicants--with commentary from the admissions experts* An overview of b-school admissions and the role of essays in your application* Insider advice: Interviews with admissions pros at Cornell, George Washington, Penn State, and moreBusiness School Essays That Made a Difference, 6th Edition, includes essays submitted to the following schools:Babson College, Olin Graduate School of Business Dartmouth College, Tuck School of Business Emory University, Goizueta Business SchoolMassachusetts Institute of Technology, Sloan School of Management The University of Chicago, Booth School of Business University of Michigan, Stephen M. Ross School of BusinessUniversity of North Carolina at Chapel Hill, Kenan-Flagler Business SchoolUniversity of Virginia, Darden School of Business
Business School Essays that Made a Difference, 5th Edition
by Princeton ReviewStand out from the b-school admissions crowd by acing your application essays! To gain admission to the top business schools, you need more than just high test scores and a strong GPA--you need to crush your essays. The fifth edition of Business School Essays That Made a Difference gives you resources to help do just that, including:· Real essays written by MBA hopefuls, with commentary from the admissions experts· An overview of b-school admissions and the role of essays in your application· Insider advice: Interviews with admissions pros at Babson, Columbia, Fordham, Notre Dame, Penn State, Tulane, University of Miami, University of Missouri, University of San Diego, University of Washington, University of Wisconsin, Washington University in St. Louis, and William & MaryBusiness School Essays That Made a Difference, 5th Edition includes essays submitted to the following schools:Babson College, Olin Graduate School of Business Case Western Reserve University, Weatherhead School of Management Claremont Graduate University, The Peter F. Drucker Graduate School of Management Dartmouth College, Tuck School of Business Emory University, Gozueta Business SchoolMassachusetts Institute of Technology, Sloan School of Management Rutgers--The State University of New Jersey, Rutgers Business School Tulane University, A. B. Freeman School of BusinessUniversity of Chicago, Booth School of Business University of Iowa, Henry B. Tippie School of Management University of North Carolina at Chapel Hill, Kenan-Flagler Business SchoolUniversity of Rochester, William E. Simon Graduate School of Business AdministrationUniversity of Texas, McCombs School of BusinessUniversity of Virginia, Darden School of Business