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Business-Government Relations in Prewar Japan (Routledge Studies in the Modern History of Asia #Vol. 44)
by Peter von StadenFor the business and government relationship in Japan, the pre-war period was an era of considerable change. Framed by Japan’s nation-building efforts, the relationship adapted and evolved with the often fluid economic and political circumstances. As both business and government had vested interests in the direction and success of Japan’s industrialization process, on one level they became partners. At the same time, though, they were both stakeholders in the fiercely competitive iron and steel industry. This book explores how that partner-competitor relationship worked during the amalgamation of this strategic industry from 1916 to 1934, demonstrating how both parties engaged in meaningful negotiation through the open forum of the Shingikai - or Councils of Deliberation - throughout the pre-war period. Drawing upon the original minutes of the debates, it shows the ways in which the participants defended their vested interests and sought to forge agreement, taking the forum seriously as a means of influencing outcomes, and not simply as a mere exercise of artifice deployed to shroud the real locus of decision-making. Business-Government Relations in Prewar Japan is an important contribution to the literature on the relationship between government and business in pre-war Japan.
Business-Handbuch Vietnam: Das Vietnamgeschäft erfolgreich managen: Kulturverständnis, Mitarbeiterführung, Recht und Finanzierung
by Nathalie Homlong Elisabeth SpringlerVietnam ist eines der interessantesten Länder für Geschäftstätigkeit - so erreicht Vietnam 2012 im FDI Confidence Index weltweit den 14. Platz unten den als am attraktivsten geltenden Ländern für Direktinvestitionen. Das Buch soll Unternehmen den wirtschaftlichen Einstieg in Vietnam erleichtern. Es werden wirtschaftliche, politische und geographische Basisinformationen dargestellt sowie Grundlagen und Informationen zu den möglichen Formen von Geschäftstätigkeit aufgezeigt. Durch das Vermitteln von interkulturellem Know-how soll der Einstieg ins Geschäftsleben in Vietnam, der Umgang mit Geschäftspartnern und Behörden und das Personalmanagement erleichtert werden. Fallstudien und Branchenportraits zeigen Branchen mit besonderen Potenzialen auf. Die Ergebnisse einer Studie (durchgeführt in Vietnam, Deutschland und Österreich) mit ca. 25 österreichischen und deutschen Unternehmen mit Erfahrung in Vietnam, welche bei den genannten Bereichen jeweils im thematischen Zusammenhang darstellt werden, geben dem Leser/der Leserin einen praxisnahen Einblick in die Potenziale wie auch die Herausforderungen bei einer Geschäftstätigkeit in Vietnam.
Business-Knigge Iran: Mit interkultureller Kompetenz zum Erfolg im Iran-Geschäft
by Michael GorgesDieses Buch zeigt, wie man als Unternehmer in Iran mit den landestypischen Verhaltensregeln, Verhandlungsstrategien, Arbeitsabläufen und Kommunikationsregeln umgeht. Der Iran ist der wachstumsstärkste Markt im Mittleren Osten und traditionell einer der wichtigsten Handelspartner Deutschlands in der Region - ein Land mit enormen Investitionsmöglichkeiten und aktuell wieder ein gefragter Handelspartner. Doch für eine erfolgreiche und dauerhafte Positionierung auf diesem Markt ist die genaue Kenntnis der persischen Geschäftskultur unverzichtbar. Michael Gorges hat mehrere Jahre in leitender Funktion in einem iranischen Unternehmen gearbeitet und kennt die dortigen Verhältnisse aus eigener Anschauung. In seinem Business-Guide geht er auf wichtige Themen wie Etikette, Höflichkeit, Gastfreundschaft und den Islam im Alltag ein. Durch zahlreiche Beispiele aus der Praxis und Hintergrundinformationen zu Geschichte und Kultur hilft dieser Ratgeber, Geschäftsanbahnung und Pflege der Geschäftsbeziehungen langfristig zu gestalten. Ein Muss für alle Unternehmer und Führungskräfte, die sich auf den Einstieg in das Iran-Geschäft vorbereiten oder dort bereits engagiert sind.
Business-Knigge für Dummies (Für Dummies)
by Dirk GillmannHaben Sie eine gute Kinderstube genossen, sind aber dennoch manchmal unsicher, wie Sie sich angemessen verhalten? Dieses Buch gibt Ihnen Sicherheit für Ihren souveränen Auftritt auf geschäftlichem Parkett. Wappnen Sie sich für Ihr Vorstellungsgespräch, das nächste Treffen mit dem Kunden oder das Geschäftsessen mit Ihrem Chef. Der Etikette-Trainer Dirk Gillmann verrät Ihnen, wie Sie sich angemessen kleiden, Geschäftspartnern und Kollegen professionell begegnen und auch im Ausland Fettnäpfchen weiträumig umgehen.
Business-Kultur in China: China-Expertise in Werten, Kultur und Kommunikation (essentials)
by Florian Becker Xiaojuan MaDas chinesisch-deutsche Autorenteam Prof. Dr. Xiaojuan Ma und Prof. Dr. Florian Becker liefert prägnant die wichtigsten Wissensbausteine und Tipps zur Business-Kultur in China. Sie garantieren mit langjähriger Praxiserfahrung, wissenschaftlicher Basis und Heimat in beiden Kulturen wertvolles Insider-Wissen. Die Leser erhalten hier eine kulturelle Sensibilisierung aus erster Hand für den Erfolg im chinesischen Business-Kontext.
Business-State Relations in Brazil: Challenges of the Port Reform Lobby (Routledge Studies in Latin American Politics)
by Mahrukh DoctorIn recent years, the spotlight of international attention on Brazil has often been in the area of logistics infrastructure—for example, on its capacity to deal with the high demand expected during the World Cup and the Olympics. However, neither competitiveness nor infrastructure concerns are new for Brazil. In the 1990s, Brazilian policy-makers adopted a series of liberalizing economic reforms that exposed the poor condition of logistics infrastructure and inadequate investment in Brazilian ports, roads, railways and airports. Over twenty years later, the implications of those reforms still colour Brazil’s prospects for development. Mahrukh Doctor’s book evaluates the political economy of reform in Brazil and the difficulty of implementing institutional modernization in the context of opposition from vested interests originating in the state and civil society. It focuses specifically on the Port Modernization Law, which aimed to augment the country's competitiveness by creating efficient and low cost ports. Based on primary research carried out over a period of twenty years using original qualitative data, Doctor’s analysis focuses on the difficulties in implementing this law and how those difficulties are symptomatic of the wider issues associated with lack of sufficient investment in infrastructure in Brazil. Using the case of the business lobby for port reform, the book examines the evolving nature of business-state relations and the process of institutional change in Brazil. Doctor particularly examines the building of consensus for reform and policy formulation in the port sector and the challenges of reform implementation and institutional modernisation. The analysis provides extensive insights and lessons related to the prospects for boosting competitiveness of Brazilian ports. The book concludes by suggesting a likely path for the evolution of corporatist institutions as well as the provision of adequate logistics infrastructure to support business success in Brazil. A unique work on the subject of port reform in Latin America that uses a hybrid analytical framework to understand reform in Brazil, this book is pertinent for a variety of subjects from Latin American Studies to political economy to economic-policy making.
Business-Symbole zeichnen für Dummies (Für Dummies)
by Andreas GerhardtBilder sagen mehr als Worte. Sie machen komplizierte Sachverhalte einfacher, greifbarer und sprechen Kopf und Bauch gleichermaßen an, sodass auch komplexe Botschaften besser im Gedächtnis bleiben. Wäre es demzufolge nicht großartig, wenn Sie bei der nächsten Präsentation mal eben ans Flipchart treten und mit wenigen Strichen Ihre Botschaft visualisieren? Sie können allerdings gar nicht zeichnen und Sie wissen auch nicht, was Sie zeichnen sollen? Kein Problem, Andreas Gerhardt zeigt Ihnen in diesem Buch Schritt für Schritt, wie Sie Business-Symbole zeichnen, die Sie auf Flipcharts, Whiteboards und Co. einsetzen können. Sie erfahren, wie Sie Symbole mit neuen Inhalten füllen und miteinander kombinieren, um so eindrucksvolle visuelle Botschaften zu setzen. Ein umfangreiches Verzeichnis hilft Ihnen, das richtige Symbol zu finden.
Business-to-Business Marketing
by Ross Brennan Louise Canning Helen McGrathWritten from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Business-to-Business Marketing
by Ross Brennan Louise Canning Helen McGrathWritten from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Business-to-Business Marketing
by Ross Brennan Louise Canning Raymond McdowellThe Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies. Praise for the Second Edition: ''I found that the first edition of Brennan, Canning and McDowell''s text was excellent for raising students'' awareness and understanding of the most important concepts and phenomena associated with B2B marketing. The second edition should prove even more successful by using several new case studies and short ''snapshots'' to illustrate possible solutions to common B2B marketing dilemmas, such as the design and delivery of business products and services, the selection of promotional tools and alternative routes to market. The new edition also deals clearly with complex issues such as inter-firm relationships and networks, e-B2B, logistics, supply chain management and B2B branding'' - Michael Saren, Professor of Marketing, University of Leicester ''This textbook makes a unique contribution to business-to-business teaching: not only does it provide up-to-date cases and issues for discussion that reach to the heart of business-to-business marketing; it also brings in the latest academic debates and makes them both relevant and accessible to the readers. A fantastic addition to any library or course'' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School ''The advantage of the approach taken by Brennan and his colleagues is that this book manages to convey both the typical North American view of B2B marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of B2B Marketing as being focused on the management of relationships between companies. This updated second edition sees the addition of a number of ''snapshots'' in each chapter that bring the subject alive through the description of current examples, as well as some more expansive end-of-chapter case studies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing'' - Peter Naudé, Professor of Marketing, Manchester Business School ''The strength of this text lies in the interconnection of academic theory with real world examples. Special attention has been given to the role that relationships play within the Business-to business environment, linking these to key concepts such as segmentation, targeting and marketing communications, which importantly encompasses the role personal selling as relationshipmmunications building and not just order taking. With good coverage of international cultural differences this is a valuable resource for both students of marketing and sales'' - Andrew Whalley, Lecturer in Business-to-Business Marketing, Royal Holloway University of London ''The text provides an authoritative, up-to-date review of organisational strategy development and ''firmographic'' market segmentation. It provides a comprehensive literature review and empiric examples through a range of relevant case studies. The approach to strategy formulation, ethics and corporate social responsibility are especially strong'' - Stuart Challinor, Lecturer in Marketing, Newcastle University ''This revised second edition offers an excellent contemporary view of Business-to-Business Marketing. Refreshingly, the text is packed with an eclectic mix of largely ...
Business-to-Business Marketing
by Louise Canning Professor Ross Brennan Raymond McDowell‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ – Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.
Business-to-Business Marketing
by Louise Canning Professor Ross Brennan Raymond McDowell‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ – Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.
Business-to-Business Marketing
by Ross Brennan Louise Canning Raymond McDowellBrennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets ‘Scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter.
Business-to-Business Marketing
by Ross Brennan Louise Canning Raymond McDowellBrennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets ‘Scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter.
Business-to-Business Marketing
by Ross Brennan Louise E CanningThis comprehensive yet concise textbook covers both the theory and practice of business-to-business (b2b) marketing in a globalised world from a European perspective. It combines multiple approaches to b2b marketing theory with up-to-date international examples, thereby making the text valuable for faculty and students worldwide. This textbook is relevant to all students taking a university module in b2b marketing at undergraduate or postgraduate levels. New to this edition: • More coverage of digital marketing and social media in relation to b2b • More coverage of issues relating to sustainability and corporate social responsibility • More visual features and an update of the 'b2b Snapshots' • New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal
Business-to-Business Marketing
by Ross Brennan Raymond Mcdowell Louise E. CanningThis comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world.<P> New to this edition:<P> * More coverage of digital marketing and social media in relation to B2B<P> * More coverage of issues relating to sustainability and corporate social responsibility <P> * More visual features and an update of the 'B2B Snapshots'<P> * New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal<P> The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.
Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
by Ogechi Adeola Robert Hinson Richard Afriyie Owusu Nnamdi OgujiBusiness-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Business-to-Business: A Global Network Perspective
by Mario Glowik Sarah Maria BruhsContemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.
Business: A Changing World
by Linda Ferrell Geoffrey A. Hirt O. C. FerrellO.C. Ferrell is University Distinguished Professor of Marketing and Bill Daniels Professor of Business Ethics in the Anderson School of Management at the University of New Mexico. He served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and the Chair of the Department of Marketing at Colorado State University.
Business: A Changing World (6th edition)
by Linda Ferrell Geoffrey A. HirtBusiness: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.
Business: A Practical Introduction
by Brian Williams Stacey Sawyer Susan BerstonFor Introduction to Business courses. No two Introduction to Business courses are completely alike--they're as different and unique as the educational professionals teaching them. And now, in order to help you create a course based on your personal teaching interests, the new textbook Business: A Practical Introduction offers a way to make the choice all yours. With just a few clicks, the solid Introduction to Business fundamentals of this course can be enhanced to reflect your personal interests. So regardless of whether your interests lie in sustainability or ethics, business skills or social media and technology, you can have a textbook and media solution suited to you and your course needs. Available with MyBIZLab! No two Introduction to Business classes are the same either--the students you teach change from class to class, as does your approach to accommodate their unique learning styles. The combination of Business: A Practical Introduction with MyBizLab, provides students with access to personalized learning options, while helping you assign, deliver, manage, and assess a meaningful course with ease
Business: Its Legal, Ethical, and Global Environment
by Marianne Moody JenningsChallenge students to think analytically about today's legal and ethical issues with Jennings' BUSINESS: ITS LEGAL, ETHICAL, AND GLOBAL ENVIRONMENT, 12E. Current cases and examples highlight scenarios, such as the Houston Astros' cheating scandal, Led Zeppelin's decade-long copyright battle or liability issues for a college baseball player hit during a game. Compelling real-world applications highlight the importance of law and ethics in business today. Students review situations, such as accuracy and proof of claims in ad campaigns, as they apply concepts to more than 200 business situations headlining the news. <P><P>This comprehensive approach with practical learning features heightens the reader's sense of ethics while challenging the student to consider legal or ethical questions impacting the daily workplace. This edition meets AACSB curricular and accrediting standards, making it valuable for future business managers. MindTap digital tools further prepare students for legal and ethical challenges.
Business: The Key Concepts (Routledge Key Guides)
by Mark VernonHere is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable* considers new developments in business, notably eBusiness and contemporary business ethics* covers established subjects, taking an international and strategic perspective that balances theory and practice* suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
Businesses with a Difference
by Jack Quarter Sherida Ryan Laurie MookMarket-based social economy firms such as social enterprises, social purpose businesses, co-operatives, credit unions, and community economic development corporations aim to meet distinct social needs while making money. Do these types of businesses have the potential for growth in the modern economy? Are they destined to function only in areas where conventional firms cannot achieve a sufficient rate of return? Or will the role of social economy organizations change as businesses begin placing more emphasis on corporate social responsibility?Building on the popular 2010 collection Researching the Social Economy, Businesses with a Difference explores the challenges and opportunities faced by firms that seek a genuine balance between their social and economic objectives. Through international case studies, including comparative analyses, this innovative collection highlights the unique issues that must be addressed when associations are accountable not to investors and shareholders, but instead to ordinary people.
Businesspeople: The Key Role of Top Executives and Their Culture--Design-Driven Innovation Requires Inspiring and Invested Leaders
by Roberto VergantiIt is widely known that Steve Jobs has an intense devotion to radical innovation projects. The iPod--a design-driven innovation--was no exception. He set the direction and defined the requirements for a product for which there was no reference in the market. And look at the results. There is no radical innovation without inspiring leaders, and this chapter delves into the crucial role executives play in the success of design-driven innovation. This chapter was originally published as chapter 11 of "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean."