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Buying In: The Secret Dialogue Between What We Buy and Who We Are
by Rob Walker"Fascinating ... A compelling blend of cultural anthropology and business journalism."-- Andrea Sachs, Time Magazine. "An often startling tour of new cultural terrain."-- Laura Miller, Salon. "Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. ... [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum..."--Publisher's Weekly (starred review). Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are "in control." Or so we're told. In Buying In, New York Times Magazine "Consumed" columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before--creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth "agents" touting products to friends and family on behalf of huge corporations. In the process, they (and we) have begun to funnel cultural, political, and community activities through connections with brands. Walker explores this changing cultural landscape, including a practice he calls "murketing," blending the terms murky and marketing, by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy--and vice versa. Praise for Buying In: "Walker ... makes a startling claim: Far from being immune to advertising, as many people think, American consumers are increasingly active participants in the marketing process. ... [He] leads readers through a series of lucid case studies to demonstrate that, in many cases, consumers actively participate in infusing a brand with meaning. ... Convincing."-- Jay Dixit, The Washington Post. "Walker lays out his theory in well-written, entertaining detail."-- Seth Stevenson, Slate. "Buying In delves into the attitudes of the global consumer in the age of plenty, and, well, we aren't too pretty. Walker carries the reader on a frenetically paced tour of senseless consumption spanning from Viking ranges to custom high-tops."-- Robert Blinn, Core77, "Rob Walker is one smart shopper."-- Jen Trolio, ReadyMade. "The most trenchant psychoanalyst of our consumer selves is Rob Walker. This is a fresh and fascinating exploration of the places where material culture and identity intersect." -Michael Pollan, author of In Defense of Food.
Buying Knowledge: Effective Acquisition of External Knowledge
by Peter SammonsTechnology acquisition, consultancy know-how, research data and services, marketing information, intellectual property ... the list of sources and types of knowledge that organizations need to acquire, share and manage is growing exponentially. The acquisition and management of knowledge as an end in itself is relatively new, but has grown in importance on most managers agendas over the past fifteen years and is something that many managers are still fundamentally ill-equipped to control effectively. Yet it is their ability to plan, source, evaluate, acquire and manage knowledge on which the success of their organizations increasingly depends Peter Sammons provides managers with a readable, highly practical guide to buying and managing knowledge. The author looks at the knowledge economy, to set the scene on the manager's growing responsibility to buy-in knowledge for their organization. He explores intellectual property rights: how they are created, transferred and protected. He sets out some alternative strategies to buying knowledge. There's advice on how to work with universities, contract research organizations and consultancy firms. And the most neglected area of all - knowledge transfer from supplier to buyer - is given exhaustive treatment. In a discipline (knowledge work) that is fraught with jargon, technology and arcane practice, Buying Knowledge enables every manager to acquire the knowledge their organization needs; in a form and at a cost that is most appropriate for them without exposing their organization to litigation or intellectual property disputes.
Buying Property For Dummies
by Karin DerkleyCreated especially for the Australian customer! Learn to: Find the perfect property for you Finance your dream Choose from an established home, brand-new property or a 'fixer-upper' Get your foot on the property ladder! Open the book and find: Strategies for getting your deposit together Pros and cons of buying a period home What's involved with becoming an owner–builder Pitfalls to consider when buying 'off the plan' How to secure a home loan if you're self-employed Tactics to beat the auctioneersat their own game Unearth your dream home and negotiate the mortgage maze Do you search property websites, wondering whether a particular property could be your dream home? Do you feel like you're wasting money on rent but are confused by the world of real estate — and real estate agents? Relax! This practical guide covers all aspects of buying property, from buying a piece of history to building from scratch to signing on the dotted line. Work out whether you're ready to buy — find out whether you're ready for the commitment of buying property, financially and psychologically Focus in on the right property for you — determine your 'must haves' and 'like to haves', and whether you'll need to make a trade-off between these and your preferred location Decide what kind of property you want — discover if your best option is to buy off the plan, find an established property or build yourself Deal with property professionals — cut through real estate agent spin and understand how buyers' agents work Find the right finance — choose the home loan that suits you and your finances Negotiate a great deal — move smoothly through the buying and settlement process, whether buying at auction or through private treaty sale
Buying Real Estate Overseas For Cash Flow (And A Better Life): Get Started With As Little As $50,000
by Kathleen Peddicord Lief SimonBuy real estate overseas to earn cash flow to fund your dream retirement In Buying Real Estate Overseas For Cash Flow (And A Better Life): Get Started With As Little As $50,000, Kathleen Peddicord and Lief Simon explain how to incorporate an investment in foreign real estate into your portfolio for as little as $50,000. With a lifetime of experience on the subjects of living, retiring, and investing overseas, the authors delve deep into this complex topic. Simply put, this book is a practical guide to buying property overseas as a strategy for earning cash flow to fund your dream retirement. In the book, the authors cover topics as wide-ranging as: How to build the cash flow you need to fund the retirement you want 8 markets offering the best current cash-flow opportunities How to move money across borders in today’s post-FATCA world Plus: How to run the numbers to evaluate a potential cash-flow investment Buying Real Estate Overseas includes a breadth and depth of information on the world’s best markets for investing in real estate for cash flow. Its up-to-date information about this investment category puts to bed much of the outdated advice and guidance currently available in published materials. The authors identify several hot, new markets where currency valuations and market conditions make the purchase of real estate an extremely wise investment decision in today’s volatile investment climate.
Buying Time
by Daryl DiamondDO EVERYTHING YOU WANT, AND STILL COVER EVERYTHING YOU NEED, IN RETIREMENT. Buying Time begins where most other retirement books end. Instead of covering how to accumulate money for your retirement, it gives you direction from that point forward-how to draw upon your assets most efficiently to create the income you will need throughout retirement. It provides an integrated approach to planning your income in retirement, so that you can do everything you want and still cover everything you need. Buying Time will help you to make better use of your resources, and make the best of your prime retirement years. Explains how to set your lifestyle objectives and plan for the best use of your money in retirement. Cover different strategies for different stages of retirement, so that you can make the best of your prime years while still providing for contingencies and long-term health considerations. Fully updated, this revised edition includes information on: adjustments in tax rates and tax credits; new and amended tax legislation; major changes to the pension income-splitting rules; new financial products and investment options for people in retirement; and more. A proven, integrated, four-part approach to retirement planning: structuring and planning income, investing during retirement, health-risk management, and wealth transfer. Offers advice on how to work with an advisor to create and implement a plan that's right for you. Includes practical examples, illustrations, forms, and checklists. Buying Time offers practical, proven strategies that readers can apply at every stage of retirement, from the "golden years' to the "olden years. "
Buying Time
by Wolfgang StreeckThe financial crisis keeps us on edge and creates a diffuse sense of helplessness. Well-nigh unfathomable problems lead to measures that seem like emergency operations on the open heart of the Western world, performed with no knowledge of the patient's clinical history. The gravity of the situation is matched by the paucity of our understanding of it, and of how it came about in the first place.In this book, compiled from his Adorno Lectures given in Frankfurt, Wolfgang Streeck lays bare the roots of the present financial, fiscal and economic crisis, seeing it as part of the long neoliberal transformation of postwar capitalism that began in the 1970s. Linking up with the crisis theories of that decade, he analyses the subsequent tensions and conflicts involving states, governments, voters and capitalist interests--a process in which the defining focus of the European state system has shifted from taxation through debt to budgetary "consolidation." The book then ends by exploring the prospects for a restoration of social and economic stability. Buying Time is a model of enlightenment. It shows that something deeply disturbing underlies the current situation: a metamorphosis of the whole relationship between democracy and capitalism.
Buying Time: Debt And Mobility In The Western Indian Ocean (New African Histories)
by Thomas F. McDowIn Buying Time, Thomas F. McDow synthesizes Indian Ocean, Middle Eastern, and East African studies as well as economic and social history to explain how, in the nineteenth century, credit, mobility, and kinship knit together a vast interconnected Indian Ocean region. That vibrant and enormously influential swath extended from the desert fringes of Arabia to Zanzibar and the Swahili coast and on to the Congo River watershed. <p><p> In the half century before European colonization, Africans and Arabs from coasts and hinterlands used newfound sources of credit to seek out opportunities, establish new outposts in distant places, and maintain families in a rapidly changing economy. They used temporizing strategies to escape drought in Oman, join ivory caravans in the African interior, and build new settlements. <p> The key to McDow's analysis is a previously unstudied trove of Arabic business deeds that show complex variations on the financial transactions that underwrote the trade economy across the region. The documents list names, genealogies, statuses, and clan names of a wide variety of people--Africans, Indians, and Arabs; men and women; free and slave--who bought, sold, and mortgaged property. Through unprecedented use of these sources, McDow moves the historical analysis of the Indian Ocean beyond connected port cities to reveal the roles of previously invisible people.
Buying Trances
by Joe VitalePraise for Buying Trances"The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date."-Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis"This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written."-Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want"As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it."-Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less"Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book."-Joseph Sugarman, President, BluBlocker Corporation"Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement."-Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question"Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!"-Winston Marsh, veteran Australian marketer
Buying U.S. Real Estate: The Proven and Reliable Guide for Canadians
by Don R. Campbell David Franklin Richard Dolan"I would consider this the bible for any Canadians wanting to invest in US real estate." —W. Brett Wilson, Entrepreneur, Recipient of the Order of Canada, and former Dragon The thought of buying property in the United States has been on your mind. Perhaps family members or friends already own real estate in the Sunbelt and you've enjoyed the occasional visit. You sense the market isn't as frenzied as it once was but there is still very good value to be found. Whether you are looking for a vacation home or an investment property, you are certainly not alone. Canadians continue to buy U.S. real estate at a record pace. But as the economy and laws change around ownership of U.S. property, Canadians need to have the most current information possible at their fingertips. Buying U.S. Real Estate: The Proven and Reliable Guide for Canadians is written by experts who own U.S. property and addresses the many cross-border issues and requirements, such as: How to begin your search and find relevant data Finding the experts you need on your side Knowing that a property meets your lifestyle needs and wants Knowing all of your finance options How to proceed with renovations or upgrades What you need to know about U.S. tax laws What type of ownership is best aligned with your strategy How to create an estate plan For Canadians generally, and boomers especially, the right property in the right destination point is integral to their life-rich philosophy. Buying U.S. Real Estate: The Proven and Reliable Guide for Canadians puts all of the pieces of the puzzle together and is an essential guide to reaching one's ultimate destination.
Buying Your Home: A Practical Guide for First-Time Buyers
by Lien Bich Luu Ai-Quang TonthatMany young people aspire to own their own home but face a myriad of challenges such as high property prices, the need to raise a large deposit, and difficulties of getting a mortgage. The process of buying a property is also stressful, fraught with complexity and uncertainty, and a mistake can prove very costly. This book therefore provides a much-needed step-by-step guide to help those seeking to buy a property for the first time. Packed with helpful and practical tips, this book gives a complete overview of the house-buying process, including finance, legal and property aspects. The authors discuss a wide range of topics, including: creating the right mindset the pros and cons of home ownership how to choose a suitable property how to save for a deposit how to negotiate for a better price how to get a mortgage the steps in the house-buying process how to ensure that mortgage payments can always be met The book is written by experienced property buyers who have bought multiple properties, who have worked as a mortgage adviser and financial planner and who understand personal finance. It will be essential reading for undergraduate students in the field of accounting and finance and will also appeal to the general public, particularly those seeking to buy a property for the first time. After reading the book, readers will be able to map out a plan to buy their first property with greater confidence and make a better and more informed decision that will bring financial rewards.
Buying Your Own Business
by Russell RobbBuying your own business is the shortest route to realizing that dream-and often financially safer than starting from scratch. Buying Your Own Business, 2nd Edition is the essential reference to reaching your goal. This completely revised and updated guide offers more strategies and tips than ever. You'll learn how to:Identify business opportunitiesPlan an acquisition strategyEvaluate target businessesNegotiate a fair arrangementClose the dealAlso included are completely new sections on how to:Utilize online resourcesRevitalize a sluggish company Assess a company's strengths and weaknessesPrepare for tax season with up-to-date changes in tax laws.With more than twenty years of experience buying and selling businesses, Russell Robb provides the practical step-by-step advice you need to buy a business-and make it your own!Russell Robb is a twenty-year veteran in the mergers and acquisitions business, providing investment banking and corporate finance advisory services to a wide range of middle-market companies. He served as president of the Boston Chapter of the Association for Corporate Growth (ACG) and as president of the 9,000-member Association for Corporate Growth International headquartered in Chicago. Robb is the author of Streetwise(r) Selling Your Business and the first edition of Buying Your Own Business. He is currently the managing director of Tully & Holland, Inc. He lives in Cambridge, MA.
Buying Your Own Business: * Identify Opportunities, * Analyze True Value, * Negotiate the Best Terms, * Close the Deal
by Russell RobbBuying your own business is the shortest route to realizing that dream-and often financially safer than starting from scratch. Buying Your Own Business, 2nd Edition is the essential reference to reaching your goal. This completely revised and updated guide offers more strategies and tips than ever. You'll learn how to:Identify business opportunitiesPlan an acquisition strategyEvaluate target businessesNegotiate a fair arrangementClose the dealAlso included are completely new sections on how to:Utilize online resourcesRevitalize a sluggish companyAssess a company's strengths and weaknessesPrepare for tax season with up-to-date changes in tax laws.With more than twenty years of experience buying and selling businesses, Russell Robb provides the practical step-by-step advice you need to buy a business-and make it your own!Russell Robb is a twenty-year veteran in the mergers and acquisitions business, providing investment banking and corporate finance advisory services to a wide range of middle-market companies. He served as president of the Boston Chapter of the Association for Corporate Growth (ACG) and as president of the 9,000-member Association for Corporate Growth International headquartered in Chicago. Robb is the author of Streetwise(r) Selling Your Business and the first edition of Buying Your Own Business. He is currently the managing director of Tully & Holland, Inc. He lives in Cambridge, MA.
Buying a Better World: George Soros and Billionaire Philanthropy
by Anna PorterThe incredible, inside story of the man and the organization changing the way we change the world. George Soros is well known as the legendary speculator who made a fortune betting against the British pound in 1992, but he is also a philanthropist who has spent billions in order to promote democracy around the world. Morton Abramowitz of the Carnegie Endowment for Peace once said that Soros was “the only private citizen with his own foreign policy.” Anna Porter has interviewed Soros, his senior staff, journalists, politicians, and many others in an attempt to understand the man. Each person has a unique story to tell. Focusing on the last decade, she explores how Soros’s Open Society Foundations have spread his ideas of human rights, democracy, Western liberalism, and participatory capitalism around the globe. These are the ideas Soros has said he considers worth dying for. How have they translated into reality? What will his legacy be?
Buying a Business For Dummies
by Eric Tyson Jim SchellProspect, evaluate, purchase, and grow an existing business Buying a Business For Dummies guides you through the process of becoming an entrepreneur without starting from scratch. Before you purchase an existing business, you'll need to know what types of opportunities are out there, how to identify the right fit for your goals, and which strategies to use as you negotiate the deal and manage a smooth transition. This book gives you step-by-step advice on all of that. What about actually running the business successfully? You're covered there, too, with clear information on executing a smooth ownership transition and growing your new business. Let this friendly Dummies guide be your mentor as you embark on your business ownership adventure. Know what's involved in buying a business and see if it's for you Evaluate your risk tolerance and identify businesses worth buying Negotiating a great deal and managing a seamless handover Making changes to your new business —without making enemies Buying a Business For Dummies is a great starting point for entrepreneurs interested in a lower-risk route to business ownership.
Buying a Home: The Missing Manual
by Nancy ConnerHome ownership is a cornerstone of the American dream, but it's a complex process that, without the right guidance, can seem like a nightmare. This Missing Manual takes you through the process of buying a home, from start to finish. Along the way, you'll use the book's expert advice and fill-in forms to identify the house you want, figure out what kind of neighborhood you want to live in, determine what a target home is really worth, make an offer, and close the deal. Throughout the process, this book helps you:Realistically determine how much house you can affordAssemble a real estate team that's looking after your interests and not the seller'sUnderstand the different ways to finance your house, and which is best for youCreate an attractive offer with the best chance of acceptanceLearn what lenders look for so you can get your mortgage approvedInspect your new home to uncover potential problemsPrepare all the right paperwork for a smooth closing
Buying a Home: The Secrets to Buying and Selling Property
by Paul Jager Sue LehmannHelps buyers to: Navigate the property maze like an expert. Successfully negotiate the purchase. Organise the mortgage and solicitor. Avoid the pitfalls others make. Confidently resolve common problems. Helps sellers to: Choose the right estate agent. Prepare the property for marketing. Evaluate the all-important offers. Prevent a chain from breaking. Take control of the sale through to its successful conclusion.
Buying a Home: The Secrets to Buying and Selling Property
by Paul Jager Sue LehmannHelps buyers to: Navigate the property maze like an expert. Successfully negotiate the purchase. Organise the mortgage and solicitor. Avoid the pitfalls others make. Confidently resolve common problems. Helps sellers to: Choose the right estate agent. Prepare the property for marketing. Evaluate the all-important offers. Prevent a chain from breaking. Take control of the sale through to its successful conclusion.
Buying a Piece of Paris: The Home of My Dreams in the City of Lights
by Ellie NielsenBuying a Piece of Paris is a charming and witty love song to the most beautiful city in the world.Paris has seduced many admirers, but for Ellie Nielsen it's true love. So deep is her infatuation that she'll only be satisfied with a little place to call her own. The object of her desire seems so simple: the sort of apartment she's seen a thousand times in magazines and movies. Something effortlessly charming, and quirky, and old— and expertly decorated. Something exuding character and Parisian chic. Something quintessentially French.Little does she realize that the French real estate scene is not quite the dreamscape she'd imagined. With two weeks to find and secure an apartment, and a cursory grasp of the language, Ellie embarks on a mad dash through the streets of Paris, negotiating the fraught world of snobby real estate agents, xenophobic bankers and perplexed Parisian naysayers. Thwarted at every turn, in the end it only makes her more determined to succeed. With her trusty French phrasebook in hand, and plucked up reserves of savoir faire, Ellie undertakes the adventure of a lifetime. Beauty is everywhere even if, like all true romances, there are many obstacles to be overcome. But then, c'est toujours comme ça à Paris. Written with great verve and a superb ear for language, Buying a Piece of Paris is a joy to read and a pleasure to dream about.
Buying a Property For Dummies
by Bruce Brammall Nicola McDougallTake the stress out of buying a property with this handy guide that covers everything you need to know! Are you a first-time buyer? Or perhaps you’re looking to move on and up in today’s competitive property market? If you feel overwhelmed by the jargon, the unsolicited advice, and the complicated finances, you’re not alone. So how can you be confident you’re ticking all the right boxes? With Buying a Property For Dummies! This straightforward, step-by-step guide will help you get the best deal on your new house, apartment or investment property. Learn about different types of residential properties and different buying strategies Calculate the costs ahead of you and understand how your mortgage will work Learn how to value a property, negotiate, and make a successful bid or offer Get tips on when and where to seek expert helpThere’s no denying that buying property can be stressful. But with Buying a Property For Dummies, you can sleep easy. This clear, practical handbook will ensure you’re making the right moves to realise your property dream sooner—and that new your property is a sound investment for your future!
Buying a Second Home
by Craig VeneziaSecond-home hunting has never been easier with everything you need to find and buy the right place at the best price! You don't have to be rich to buy a second home -- but you do need to be smart. Buying a Second Home delivers the goods, showing you how to make the purchase of your second home a success! You'll learn how to identify an affordable price range, choose a great location, get low-cost financing, minimize taxes and more. Explore topics you won't find in other home-buying books, including: innovative financing strategies how to rent your property profitably how to assess the investment potential of a fixer-upper choosing the right mortgage for you profiting from a second-home sale buying a home in foreclosure The CD-ROM includes handy checklists and custom worksheets that help you make sense of the entire process, from buying to ownership. The new 2nd edition includes updated market and mortgage information, including the latest criteria you'll need to meet in order to get a loan and how to assess the potential of a recently foreclosed home. Get the step-by-step information you need to be smart about your investment with Buying a Second Home. The CD-ROM that accompanies the printed version of this book includes forms or other tools; in this eBook, you'll find all those documents in the appendix or at the back of the book.
Buying an Old House: Storey Country Wisdom Bulletin A-88 (Storey Country Wisdom Bulletin Ser.)
by Sara PitzerSince 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.
Buying and Owning an NFT
by Das Narayandas Kerry Herman Scott Duke KominersThe note discusses reasons for buying and owning NFTs.
Buying and Renovating a Property in France 2nd Edition
by Richard WhitingThis book contains 3 parts. Part One - the buying process - emphasizes the verification of the materials used in the property under consideration. For example, if a property is advertised as 'genuine 18th century' you can make sure that this is the case. Part Two - the 'bricks and mortar' part of the book - is designed to provide you with sufficient knowledge of French building methods and materials for you to understand estimates and evaluate what work should be done, and by whom. Part Three is designed to cut your costs wherever possible. It advises on which seals of quality to look for on materials you buy, how to get a loan to finance the work, and what factors to consider when choosing your builder.Contents: Part One: First considerations; 1. Being clear about your aims; 2. Some typical and not so typical conversions, renovations and restorations; 3. Location, position and outlook; 4. Estate agents, visiting properties and the buying procedure; 5. Understanding the regulations; Part Two: Renovating your property; 6. Extensions and verandas; 7. Conversions; 8. Complete transformation and redesign; 9. Renovation; 10. Restoration; 11. Redecoration; 12. Outhouses, swimming pools and terraces; Part Three: Practical advice; 13. Basic materials and tools,; 14. Companies, materials and shopping around; 15. Cost, finance, VAT and taxation.
Buying and Running a Guesthouse or Small Hotel 2nd Edition: How To Build A Valuable Business And Enjoy A Great Lifestyle (Successful Business Start-ups Ser.)
by Dan MarshallThis book will lead you through the entire process and help you with all the decisions you'll need to make along the way, such as researching your market; setting your objectives and making a plan; finding the right property; cooking and menu planning; dealing with reservations, reception and billing; purchasing and serving delicious food and wine; managing your cash flow and accounts; and creating the WOW factor.Contents: 1. Substantiating the Dream; 2. Which Property and Which Business Format?; 3. Getting Started; 4. Setting Your Standard;5. Reservations and Reception; 6. Food and Beverage; 7. Housekeeping Issues; 8. Marketing and Advertising; 9. Bookkeeping and Financial Aspects; 10. Ancillary Departments; 11.Staffing; Appendix; Index