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CSR und gesunde Führung: Werteorientierte Unternehmensführung und organisationale Resilienzsteigerung (Management-Reihe Corporate Social Responsibility)
by Markus Hänsel Karl KazGesunde Führung und organisationale Resilienz auf Basis einer umfassenden Corporate Social Responsibility (CSR) sind die zentralen Themen dieses Buches. Die Gesundheit von Mitarbeitern, wie auch von Führungskräften, wird vor allem im psycho-sozialen Bereich immer mehr in Mitleidenschaft gezogen: Symptome wie Burnout, Depression und Präsentismus sind Folgen, mit weitreichenden Auswirkungen. Gesunde Führung, die über das klassische Berufliche Gesundheitsmanagement (BGM) hinausgeht, ist daher der Schlüssel für nachhaltige Leistungsfähigkeit. CSR, Gesunde Führung und organisationale Resilienz rücken damit in den Kernbereich des Managements vor. Das Werk stellt hierzu moderne Konzepte sowie aktuelle empirische Studien vor. Zudem werden vielfältige erfolgreiche Praxisbeispiele zur Umsetzung gesunder Führung aufgezeigt. Der Band ermuntert zum unternehmerischen Handeln und gibt erprobte Methoden zu einer sinnvollen und machbaren Praxis für Führungskräfte weiter.
CSR und neue Arbeitswelten: Perspektivwechsel in Zeiten von Nachhaltigkeit, Digitalisierung und Industrie 4.0 (Management-Reihe Corporate Social Responsibility)
by Brigitte Spieß and Nicole FabischDieses Buch zeigt wie ein Paradigmenwechsel hin zu einer neuen werteorientierten Arbeits- und Wirtschaftswelt sowie einer echten Nachhaltigkeitskultur im Sinne einer CSR 4.0 gelingen kann. Denn die fortschreitende Digitalisierung, Automatisierung und Globalisierung werden die Arbeitskultur grundlegend verändern. Der Wunsch nach Sinn-voller Arbeit sowie die Notwendigkeit von generationenübergreifender und interkultureller Zusammenarbeit stellt Führungskräfte vor neue Aufgaben. Die Auswirkungen auf Organisations- und Arbeitsstruktur, Unternehmenskultur, Führung und Personalentwicklung von Unternehmen sind erheblich. Neue Ansätze aus Wissenschaft und Praxis liefern wertvolle Inspirationen für die konkrete Gestaltung der notwendigen Transformationsprozesse.
CSR, Governance and Value (Approaches to Global Sustainability, Markets, and Governance)
by David Crowther Shahla SeifiThis book presents the changing face of social responsibility, showing how it has grown to encompass governance, becoming a vital part of various aspects of human endeavor. From businesses to politics to justice systems, Corporate Social Responsibility (CSR) has expanded its reach, touching every sphere of human activity. What is particularly interesting is how governance failures have highlighted its importance in addressing the economic and social challenges that many organizations face today. This shift has led to a reevaluation of the traditional triple bottom line approach, with governance and supplier behavior emerging as critical components of CSR. Stakeholders, especially consumers, are now actively monitoring companies, influencing their decisions and ultimately impacting their bottom line. The book critically examines these transformations in business behavior through the lenses of governance and CSR, questioning the need for redefining key concepts in the field. Authored by scholars from diverse global backgrounds, it blends theoretical insights with practical considerations, offering a comprehensive exploration of the evolving landscape. Drawing from the tradition of the Social Responsibility Research Network, known for its inclusive approach and emphasis on interdisciplinary research, the book presents varied perspectives and solutions derived from shared best practices. Based on contributions from the Network's recent conference, this book showcases both the unity and diversity of ideas within the field. By examining both theory and practice, it aims to deepen our understanding of these evolving trends and their implications for defining key concepts in social responsibility and governance.
CSR, Katastrophenschutz und Innovationen: Die Koevolution von Wirtschaft, Gesellschaft und Politik in der Europäischen Union (BestMasters)
by Josef LabschützGesellschaft, Politik und Wirtschaft werden durch ökologische, technologische und ökonomische Veränderungen der globalisierten Welt vor enorme Herausforderungen gestellt. Katastrophen verschiedenster Art treffen die Weltbevölkerung mit steigender Intensität und Häufigkeit. Unternehmen und die Politik sind weltweit gefordert, immer rascher auf diese Herausforderungen zu reagieren und vorausschauend zu agieren. Die in diesem Buch vorgestellte Fallstudie im Katastrophenschutz sowie die erarbeiteten Faktoren und Handlungsempfehlungen können für alle Akteure in den jeweiligen Wirkungsbereichen wichtige Impulse liefern. Zwei Modelle zeigen auf, wie CSR eine nachhaltige, evolutionäre Wirtschaftsform unterstützt und durch innovative CSR-Projekte den Herausforderungen des Klimawandels und folgender Naturkatastrophen besser als bisher begegnet werden kann.
CSR, Sustainability, and Leadership (Routledge Advances in Management and Business Studies #5)
by Gabriel Eweje Ralph BathurstWith the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. CSR, Sustainability, and Leadership seeks to explore the integration of these three elements through an examination of concerns and trends in contemporary organisations. The authors discuss empirical and theoretical studies which focus on processes and practices which inform the field. Organisations wish not only to participate in responsible behaviour, but also actively lead within their local environments. However, businesses are failing in their execution of CSR because of ineffective leadership. Business leaders are central to an organisation’s purpose in the world and this book will inform a robust discussion about social issues which are pressing to scholars, policymakers, not-for-profit organisations and students.
CSR-Erfolgssteuerung: Den Reformprozess verstehen, Reporting und Risikomanagement effizient gestalten
by Rosemarie StibbeDas Lehrbuch behandelt den CSR-Reformprozess, der Unternehmen zur globalen Sorgfaltspflicht (Due Diligence) auffordert. Die CSR-Berichterstattungspflicht, die verbindlichen Kernelemente des Nationalen Aktionsplanes zur Umsetzung der VN-Leitprinzipien für Wirtschaft und Menschenrechte und die Aufforderung zur Implementierung von Risikomanagementsystemen treffen dabei nicht nur große, sondern insbesondere auch mittlere und kleine Unternehmen (KMU) in den Lieferantenketten. Aktuelle empirische Studien zeigen, dass CSR als dualer Erfolgsfaktor in den Modulen „Gesellschaft“ und „Wettbewerbsvorteil“ nur dann erfolgreich sein kann, wenn CSR strukturell im Unternehmen und in den Geschäftsprozessen verankert und die Fortschritte und Ergebnisse messbar sind. Eine adäquate CSR-Erfolgssteuerung bildet die Basis erfolgreicher Unternehmen. Das Lehrbuch soll daher die CSR-Relevanz für Unternehmen aller Größen transparent machen und Umsetzungsblockaden und –hemmnisse abbauen. Es richtet sich an Studierende, die durch ihr Studium befähigt werden sollen, als Vordenkende, Umsetzende sowie Kommunikatorinnen und Kommunikatoren den CSR-Transformationsprozess insbesondere auch in KMU zu steuern. Die Analyseschritte werden in jedem Kapitel jeweils mit mehreren anschaulichen Praxisbeispielen und Hinweisen zu Beratungs- und Unterstützungsangeboten abgerundet.
CSR-Weiterbildung: Einsichten einer Weiterbildung zur gesellschaftlichen Unternehmensverantwortung (essentials)
by Katrin Keller Martin F. MüllerVerantwortung stellt nicht nur eine individuelle Leitdimension dar, sondern wird zunehmend zu einer voraussetzungsvollen Maxime unternehmerischen Handelns. Gerade in Zeiten von scheinbar ungeahnten Möglichkeiten, in denen Entscheidungen langfristige Schäden auf diversen Ebenen verursachen können, verlangt es Menschen und Unternehmen gleichsam ab, die eigenen Handlungen reflexiv auf ihre Konsequenzen hin zu überprüfen. Die jeweilige Perspektive ist voraussetzungsvoll für die Gestaltung verantwortungsvollen Handelns. Gesellschaftliche Unternehmensverantwortung ist eine multiprofessionelle Aufgabe. Mit den in diesem essential vorgestellten fünf STEPs kann es gelingen, Corporate Social Responsibility (CSR) Schritt für Schritt in Organisationen zu implementieren.
CUC International, Inc. (A)
by Paul M. Healy Krishna G. PalepuThe case series examines the role of financial reporting and corporate finance policies as vehicles for communication between managers and outside investors. This case describes management's concern that the company's stock is undervalued because analysts viewed the company's accounting as aggressive. Students are asked to advise CUC's management on ways to improve investor confidence.
CV Ingenuity (A)
by Regina E. Herzlinger Andrew OtazoA medical device startup seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.
CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies
by Regina E. Herzlinger Andrew OtazoDuke Rohlen (HBS MBA '01) hoped to win over a prominent venture capital investor for Series B financing of his firm CVI that was creating a drug-eluting balloon (DES) to treat peripheral arterial disease. As a second-mover, Duke felt he was more likely to acquire funding because his primary competitors had already received FDA approval to conduct a trial and he had learned a great deal about how to improve the DES from the problems the first mover encountered. But Duke's strategy ran counter to many business guru injunctions. Would these bar the investment? His second mover strategy was unconventional because many medical technology marketers believed that being the first technology to be adopted by clinicians was critical to future success. But Duke had spent no money on marketing .Instead, he spent his limited funds on R and D that would correct the problems experienced with other DESs. Then too, he had allowed a likely exit, Covidien, to invest early in CVI and used their balloon. Would Covidien's relationships bar other bidders and lower the price CVI would receive? And instead fo using a CRO, Duke performed his own clinical trial of the DES. Did he have sufficient expertise to pass through the FDA's stringent regulatory hurdles?
CV Ingenuity (B)
by Regina E. Herzlinger Andrew OtazoA medical device startup seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.
CVD, Inc. vs. A.S. Markham Corp. (A)
by Michael J. Roberts Ennis J. WaltonDescribes the legal odyssey of two engineers who left their old employer to start a company that was directly competitive. The issues include employment contracts, technology licenses, antitrust, trade secrets, and confidential information. Provides a good opportunity for students to explore the legal and ethical issues which surround the concept of intellectual property.
CVS Health: Prescription for Transformation
by Rosabeth Moss Kanter Tuna Cem HayirliThe years since the 2018 Aetna merger that brought Lynch to CVS Health had been consequential. By that time, CVS Health was already well along on its transformation from a drug store chain to a multi-faceted provider of health care benefits and services. Though candy remained on store shelves, tobacco did not. Then, in early 2020, the COVID-19 pandemic accelerated further changes even as it initially emptied stores. CVS Health became a major testing site and, when vaccines became available, a major vaccination site. During the pandemic, CVS Health developed new products and services, such as entering individual insurance exchanges with a co-branded CVS Health and Aetna product and identifying diverse participants for clinical trials to speed inclusive drug development. By the end of fiscal year 2020, stores accounted for only about a third of CVS Health's $269 billion in revenues, pharmacy services about half, and health care benefits another third.
CVS Health: Promoting Drug Adherence
by John A. Quelch Robert S. Huckman Leslie K. JohnThe case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy, and firm perspectives. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral science to examine approaches for boosting medication adherence.
CVS Health: Promoting Drug Adherence
by John A. Quelch Robert S. Huckman Leslie K. JohnThe case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy, and firm perspectives. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral science to examine approaches for boosting medication adherence.
CVS Health: Redefining the Value Proposition
by Michael E. Porter Jorge Ramirez-Vallejo Alexandra Houghtalin"CVS Health: Redefining the Value Proposition" explores how a company can use shared value as a lens to think about competition and strategy choices in a challenging and evolving industry. The case takes a historical look at the structure of the retail pharmacy industry and the changing nature of rivalry among competitors. The case examines how CVS was able to surpass the long-time industry leader, Walgreens, and highlights CVS Health's shift in strategy starting in the mid-2000s.
CVS: The Web Strategy
by John Deighton Anjali ShahHow should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes the purchase of Soma.com by CVS, and its integration into the corporation. A number of tactical questions remain to be answered, and then there is the larger strategic question--why do this at all? Teaching purpose: Issues in the integration of traditional retailing with online channels.
CVs In A Week: How To Write A CV Or Résumé In Seven Simple Steps
by David McWhirThe ability to write the perfect CV for a job is crucial to anyone who wants to advance their career.Written by David McWhir, a leading expert on CVs as both a recruiter and a coach for candidates, this book quickly teaches you the insider secrets you need to know to in order write the CV that will get you the job you want.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!
CVs in a Week: How to Write a CV or Resume in Seven Simple Steps
by David Mcwhir<p>The ability to write the perfect CV for a job is crucial to anyone who wants to advance their career. <p>Written by David McWhir, a leading expert on CVs as both a recruiter and a coach for candidates, this book quickly teaches you the insider secrets you need to know to in order write the CV that will get you the job you want. <p>The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. <p>So what are you waiting for? Let this book put you on the fast track to success!</p>
CVs, Resumes, and LinkedIn: A Guide to Professional English (Guides to Professional English)
by Adrian WallworkAre you a graduate, postgraduate or PhD student? Are you simply looking for a new job in the private or public sector, in research or industry? If your aim is to produce a professional CV or resume, then this book is for you. Based on interviews with recruiters and HR managers, and an analysis of hundreds of CVs from around 40 different countries, the book is structured as a series of FAQs.Topics covered include:how recruiters and HR people analyse a CVwhether using a template is a good ideathe difference between a CV and a resumehow to present your personal details and whether to include a photohow to write an Executive Summarywhat to write in each section (Education, Work Experience, Skills, Personal Interests)how to write dateshow to highlight your language, communication and team skillshow to get and write referencesYou will also learn some hints and strategies for writing a:cover letterLinkedIn profilereference letterbioThe last chapter of the book contains a simple template to help you get the job of your dreams!
CW: Launching a Television Network
by Anita Elberse S. Mark YoungIn May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time Warner Inc. had announced they would close their UPN and The WB networks, and run the CW as a joint venture. This unusual partnership, a first in the history of network television, had created a unique challenge for executives: an unprecedented number of existing shows would have to be cancelled. Ostroff and her colleagues--who had received thousands of letters, petitions, and gifts from desperate fans begging for the renewal of their favorite shows--had filled the empty slots. The final decision was the toughest: although four popular shows were still in contention--Everwood, One Tree Hill, 7th Heaven, and Veronica Mars--there was only room for three. Which show would be the last to be axed? And what would be the best time slots for the three last additions to the line-up? Allows for an in-depth examination of marketing issues in launching and operating a major broadcast television network, in particular making programming and scheduling decisions and managing relationships with audiences and advertisers. Provides unique insights into the launch of a network--a rare enterprise--and the associated marketing and branding campaign. Also contains rich television ratings data that can form the basis for a discussion on product portfolio management, in particular, continuation and pruning decisions (i.e., series renewals and cancellations). Finally, can be used to facilitate an assessment of challenges and opportunities in developing sustainable businesses in a rapidly changing media environment.
Cabeza, corazón y manos
by Álvaro González AlordaUn viaje de transformación personal. Sara es rápida como una ardilla, apasionada y algo dispersa. En su empresa la consideran high-potential y puede que en unos meses la nombren vicepresidenta. En los últimos años la han llevado a cursos y a programas por las mejores instituciones educativas, pero esta vez le han pedido a ella que elija cómo formarse. Ahora gestiona un proyecto que requiere un constante viajar entre Estados Unidos y Europa y le sobra todo menos tiempo. Sara ha optado por algo fácil y flexible: un programa de mentoring online. Pero al otro lado se encuentra a Oliver, un mentor experimentado y exigente que le reta a embarcarse en un viaje de transformación personal.
Cabin Fever: The Harrowing Journey of a Cruise Ship at the Dawn of a Pandemic
by Jonathan Franklin Michael SmithThe true story of the Holland America cruise ship Zaandam, which set sail with a deadly and little-understood stowaway—COVID-19—days before the world shut down in March 2020. This riveting narrative thriller takes readers behind the scenes with passengers and crew who were caught unprepared for the deadly ordeal that lay ahead.In early 2020, the world was on edge. An ominous virus was spreading on different continents, and no one knew what the coming weeks would bring. Far from the hot spots, the cruise ship Zaandam, owned by Holland America, was preparing to sail from Buenos Aires, Argentina, loaded with 1,200 passengers—Americans, Europeans and South Americans, plus 600 crew. Most passengers were over the age of sixty-five. There was concern about the virus on the news, and it had already killed and sickened passengers on other Holland America ships. But that was oceans away, and escaping to sea at the ends of the earth for a few weeks seemed like it might be a good option. The cruise line had said the voyage (three weeks around the South American coastline to see some of the world&’s most stunning natural wonders and ancient ruins) would carry on as scheduled, with no refunds. And it would be safe.Among the travelers there is a retired American school superintendent on a dream vacation with his wife of fifty-six years, on a personal quest to see Machu Picchu. There is an Argentine psychologist taking this trip to celebrate her sixty-fourth birthday with her husband, though she finds herself fretting in her cabin on day one, trying to dismiss her fears of what she&’s hearing on the news. There is an Indonesian laundry manager who's been toiling on Holland America cruise ships for thirty years, sending his monthly paycheck to his family back home. Within days, people aboard Zaandam begin to fall sick. The world&’s ports shut down. Zaandam becomes a top story on the news and is denied safe harbor everywhere. With only two doctors aboard and few medical supplies to test for or treat COVID-19, and with dwindling food and water, the ship wanders the oceans on an unthinkable journey.
Cabo San Viejo: Rewarding Loyalty
by Youngme Moon Gail Mcgovern Seth SchulmanIn 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a rewards program might be structured to help address those challenges.
Cabot Pharmaceuticals, Inc.
by Frank V. Cespedes John T. GourvilleTraces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and Cabot's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. The case raises issues in aligning strategy and sales systems, performance evaluation criteria, and on-going performance management processes in field selling situations.