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Cada día es el primer día: Todos los secretos del éxito de las empresas más innovadoras
by Alex KantrowitzDescubre el motor del éxito de las grandes empresas de hoy. En Amazon, «Day One» significa innovar con el mismo espíritu que una startup, con la misma motivación y el mismo entusiasmo que en el primer día de una empresa. Para su fundador, Jeff Bezos, el segundo día representa: «La inmovilidad, seguida por la irrelevancia, seguida por un declive doloroso y atroz, seguido por la muerte». Por este motivo, cada día hay que afrontar el trabajo y el futuro como si fuera el primero. Tras incontables entrevistas a directivos, empleados y colaboradores de las grandes empresas tecnológicas, el reputado periodista Alex Kantrowitz muestra cómo operan estos titanes siguiendo el modelo «Day One», es decir, priorizando la reinvención frente a la tradición y la colaboración frente al control. Un espíritu que les ha permitido abrir un camino hacia el éxito sostenido en un entorno empresarial donde los desafíos son constantes y ninguna ventaja es segura. Cada día es el primer día revela cuáles son los factores que permiten a estas importantes empresas de tecnología alcanzar una posición de dominio y mantenerla, y muestra las pautas a seguir a quienes deseen desafiar y vencer a esos gigantes. Reseñas:«Cada día es el primer día ofrece un análisis detallado de la cultura que ha permitido a los titanes de la tecnología realizar un infanticidio contra su competencia. De una forma minuciosa y crítica, Alex Kantrowitz nos recuerda que debemos ser optimistas sobre nuestro futuro en la era de las grandes compañías digitales.»Scott Galloway, autor de Four: El ADN secreto de Amazon, Apple, Facebook y Google «Un libro de lectura obligada para comprender cómo operan las empresas de éxito en la era de las grandes tecnológicas, y para descubrir los secretos del dominio de esos gigantes.»Charles Duhigg, autor de los best sellers El poder de los hábitos y Más agudo, más rápido y mejor
Cadastre: Geo-Information Innovations in Land Administration
by John Mclaughlin Tahsin YomraliogluThis book highlights the latest improvements in cadastre with examples and case studies from various parts of the world. Authors from different continents, in association with national and international organizations and societies, present the most comprehensive forum to date for cadastre, offering a broad overview of land administration and contemporary perspectives on current research and developments, including surveying, land management, remote sensing and geo-information sciences. Cadastre is a universal concept and is defined as "the work of officially mapping and systemically registering the areas, borders and values of all kinds of land and property". It is normally a parcel-based and up-to-date land information system containing a record of interests in land with rights, restrictions and responsibilities. It may be established for fiscal and legal purposes, to assist in management for better planning and other administrative purposes, and to enable sustainable development and environmental protection. As such, "cadastre" is an important public inventory documenting the records of ownership, bordering and responsibility regarding the land with "title deeds" to parcels and answering the questions of "whose land, where and how much". The materials included in the book can support courses at universities and related training institutions worldwide, and will greatly improve readers' understanding of the scholarly fields involved in cadastre: land registration and management, surveying and mapping, and geo-information management, land governance, land taxation and public administration etc.
Cadbury Schweppes: Capturing Confectionery (A)
by David J. Collis Troy Smith Toby StuartIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the analysis of the merger decision. The (B) case explores the specific identified synergies in-depth and provides an opportunity to judge their viability. The (C) and (D) cases conclude the story and update the case with issues facing the global confectionery leader in 2008.
Cadbury Schweppes: Capturing Confectionery (A)
by David J. Collis Troy Smith Toby StuartIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the analysis of the merger decision. The (B) case explores the specific identified synergies in-depth and provides an opportunity to judge their viability. The (C) and (D) cases conclude the story and update the case with issues facing the global confectionery leader in 2008.
Cadbury Schweppes: Capturing Confectionery (B)
by David J. Collis Troy Smith Toby StuartIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the analysis of the merger decision. The (B) case explores the specific identified synergies in-depth and provides an opportunity to judge their viability. The (C) and (D) cases conclude the story and update the case with issues facing the global confectionery leader in 2008.
Cadbury Schweppes: Capturing Confectionery (B)
by David J. Collis Troy Smith Toby StuartIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the analysis of the merger decision. The (B) case explores the specific identified synergies in-depth and provides an opportunity to judge their viability. The (C) and (D) cases conclude the story and update the case with issues facing the global confectionery leader in 2008.
Cadbury Schweppes: Capturing Confectionery (C)
by David J. Collis Troy Smith Toby StuartIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the analysis of the merger decision. The (B) case explores the specific identified synergies in-depth and provides an opportunity to judge their viability. The (C) and (D) cases conclude the story and update the case with issues facing the global confectionery leader in 2008.
Cadbury Schweppes: Capturing Confectionery (D)
by David J. Collis Troy Smith Toby StuartIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the analysis of the merger decision. The (B) case explores the specific identified synergies in-depth and provides an opportunity to judge their viability. The (C) and (D) cases conclude the story and update the case with issues facing the global confectionery leader in 2008.
Cadbury's Purple Reign
by John BradleyA unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand.Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets:Putting product quality at the heart of the brand.Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growthIndustry consolidation via mergers and acquisitions to cement critical massA radical approach to harnessing the potential of its workforce to create the most effectively run company in BritainThe virtuous circle of economies of scale which slashed prices and brought chocolate to the massesInnovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world's most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales.The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
Cadeia De Hábitos: Descubra 97 Hábitos Simples Que Podem Mudar Sua Vida
by Mayara Leal S. J. ScottDESCUBRA: como incluir DEZENAS de mudanças positivas em sua rotina diáriaVocê quer melhorar a sua vida, mas não tem tempo suficiente? Neste exato instante, você pode facilmente pensar em dezenas de maneiras de melhorar instantaneamente sua vida. E é grande a probabilidade de que essas ideias só demorem alguns minutos cada uma para ser concluídas. O problema? Você pode sentir que não há tempo suficiente para realizar todas elas. Você pode encontrar a solução utilizando o poder da "cadeia de hábitos".Uma rotina + Múltiplos hábitos = Cadeia de hábitosTodos nós sabemos que não é fácil adicionar dezenas de novos hábitos ao seu dia. Mas o que você pode não ter percebido é que é bem fácil construir uma única nova rotina. A essência da cadeia de hábitos consiste em fazer uma série de pequenas mudanças (como comer uma fruta ou enviar uma mensagem de texto para alguém especial) e construir um ritual a ser acompanhado diariamente.A cadeia de hábitos funciona porque você elimina o estresse de tentar mudar muitas coisas ao mesmo tempo. Seu objetivo é simplesmente se concentrar em uma única rotina, que leva apenas cerca de 15 a 30 minutos para ser concluída. Dentro dessa rotina, há uma série de ações (ou pequenas mudanças). Tudo o que você precisa fazer é criar uma lista de verificação e segui-la todos os dias. Essa é a essência da cadeia de hábitos. APRENDA: 97 hábitos simples que podem mudar sua vidaNeste livro, você vai descobrir 97 hábitos rápidos que podem melhorar a sua vida instantaneamente. Além disso, você descobrirá como criar uma rotina simples (gerenciada por uma lista de verificação) que você repetirá diariamente. E, para melhorar, você vai descobrir algumas ferramentas para manter a motivação e o afinco. Portanto, mesmo que você esteja completamente estressado, você ainda encontrará tempo e energia para completar esses hábitos rápidos regula
Cadenas eficientes, empresas invencibles: Mejora tu cadena de suministro y conquista tu mercado
by Antonio ArranzCONOCER QUÉ ES UNA CADENA DE SUMINISTRO Y CÓMO FUNCIONA ES UN REQUISITO CLAVE PARA EL ÉXITO DE CUALQUIER NEGOCIO. EL SIGUIENTE PASO ES IDENTIFICARLA Y OPTIMIZARLA. Como CEO de una de las empresas líderes de logística y supply chain a nivel internacional, Arranz comparte su experiencia en el sector y nos brinda una guía para entender de manera simple y coloquial la columna vertebral de una empresa , cómo se relacionan las empresas entre sí para conformar la red de comercio mundial y el camino a seguir para conectar sus operaciones de manera eficiente y así cumplir la promesa de venta del cliente. La primera parte te mostrará la evolución de la logística a la cadena de suministro, a partir de un recorrido por su pasado, su presente y su futuro próximo, así como el impacto que han propiciado a lo largo de la historia tanto al interior de las empresas como en la economía. La segunda, más práctica, te ayudará a visibilizar, desarrollar, diagnosticar y optimizar la cadena de suministro de tu empresa para que cuentes con una imagen lo más precisa posible que te permita afrontar los retos del día a día y los que mañana se te pongan enfrente. Éste es un libro de aplicación inmediata que ofrece una serie de herramientas, metodologías, procesos e insights que puedes adaptar a las necesidades de tu empresa y sobre los que puedes apoyarte para la toma de decisiones.
Cadence: A Tale of Fast Business Growth
by Pete WilliamsCadence is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners—struggling to stay afloat. That all changes, fast, when an athlete he coaches teaches him how to turn the store’s profitability around with seven key “10% Wins.” Cadence uniquely communicates entrepreneur and advisor Pete Williams’s “7 Levers” approach to business growth through the vehicle of a story. Instead of offering a list of do’s and don’ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other. Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around.
Cadre
by David Lane Thomas R. Eisenmann Scott Duke KominersCase Study - Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for CRE equity investors. Cadre was a pioneering New York City-based startup, offering investors equity in individual commercial real estate properties that its investment team had sourced and vetted. Traditional private equity (PE) funds required investors in CRE equity to accept an entire portfolio of properties, while imposing high fees and holding periods of up to 10 years. Cadre allowed investors both deal-by-deal selectivity and managed accounts of Cadre properties, at fee levels substantially lower those charged by PE funds.
Caesars Entertainment
by Janice H. Hammond Aldo SesiaThis case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little flexibility to change staffing levels on a short-term basis. The case is set in the context of industry overcapacity and lower customer demand. The case describes several models that could be used to forecast guest arrivals, including a moving average technique and a multiple regression model. The multiple regression model includes over 40 independent variables, including dummy variables (e.g., to represent day of week, month, year, holidays, paydays) as well as continuous variables to represent customer segment and average daily room rate. The case contains tables showing the output of the regression model, and compares the fit of the moving average and regression models. The case allows students to understand how such a model is developed within an organization and to evaluate the models presented. Students may work with a data file with several years of historical data or they may work with the model description and output results in the case.
Cafe de Colombia
by Rohit Deshpande Alexandra De RoyereDiscusses sustaining brand equity after a highly successful commodity-product branding ad campaign.
Cafes Monte Bianco: Building a Profit Plan
by Robert L. Simons Antonio DavilaUsing an income statement, balance sheet, and projected demand and cost schedules, students are required to build a profit plan for a closely-held coffee manufacturer in Italy. Students must estimate cash flow and ROE and use this analysis to evaluate the attractiveness of a new strategy.
Cafes Monte Bianco: Building a Profit Plan
by Robert L. Simons Antonio DavilaAlert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you've taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using an income statement, balance sheet, and projected demand and cost schedules, students are required to build a profit plan for a closely-held coffee manufacturer in Italy. Students must estimate cash flow and ROE and use this analysis to evaluate the attractiveness of a new strategy.
Café Society
by Aksel Tjora Graham ScamblerWhile tracing the historical emergence of the café as a social institution and noting its multiple faces and functions in the modernity of the occident, three themes run like threads of varying texture through the chapters: the social connectivity and inclusion of cafés, café as surrogate office, and café as site of exchange for news and views.
Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the UFC into a $10 Billion Industry
by Michael ThomsenA &“propulsive and wildly engrossing&” (Brad Stone, author of The Everything Store) account of how the UFC turned mixed martial arts into a multibillion-dollar business and global pop culture phenomenon.Decried as &“human cockfighting&” by Senator John McCain and dismissed by the New York Times as a &“pay-per-view prism&” onto the decline of Western civilization, the UFC seemed by 2000 to be bleeding out. The cage fighting promotion had been banned in thirty-six states and was struggling to cover production costs for its next event. But three buddies in Las Vegas—an ambitious personal trainer and two young casino heirs—saw something else in the UFC: a vision of the future. Over the next two decades, the trio would transform the company into one of the most valuable sports properties in the world, worth more than the Beatles catalog or the New York Yankees. And along the way, they would also transform the lives of some of the sport&’s biggest stars, both for better and worse. A &“captivating&” (Christopher Leonard, author of The Lords of Easy Money) behind-the-scenes account of a once-reviled subculture&’s strange path to pop legitimacy, Cage Kings embeds you in a world of desperate fighters, audacious promoters, fanboy bloggers, fatherly trainers, philosophical announcers, hustling sponsors, and three improbable twentysomething corporate titans on a darkly comic odyssey to normalize a new level of brutality in American pop culture—and make a fortune doing so. For in an era of generational poverty, eroding labor rights, radical media transformations, simmering political grievances, and an obsession with winning at any cost, the spectacle of two people fighting in a cage for another few months&’ wages suddenly seemed to make sense. Stylishly written and poignantly observed, this &“must-read for fans and the simply curious alike&” (Matthew Polly, author of American Shaolin) offers a provocative look at how the hollowing out of the American dream and the violence of modern capitalism left us ready to embrace a sport like cage fighting.
Cages Of Reason: The Rise Of The Rational State In France, Japan, The United States, And Great Britain
by Bernard S. SilbermanBlending political, historical, and sociological analysis, Bernard S. Silberman offers a provocative explanation for the bureaucratic development of the modern state. The study of modern state bureaucracy has its origins in Max Weber's analysis of the modes of social domination, which Silberman takes as his starting point. Whereas Weber contends that the administration of all modern nation-states would eventually converge in one form characterized by rationality and legal authority, Silberman argues that the process of bureaucratic rationalization took, in fact, two courses. One path is characterized by permeable organizational boundaries and the allocation of information by "professionals." The other features well-defined boundaries and the allocation of information by organizational rules. Through case studies of France, Japan, the United States, and Great Britain, Silberman demonstrates that this divergence stems from differences in leadership structure and in levels of uncertainty about leadership succession in the nineteenth century. Silberman concludes that the rise of bureacratic rationality was primarily a response to political problems rather than social and economic concerns. Cages of Reason demonstrates how rationalization can have occurred over a wide range of cultures at various levels of economic development. It will be of considerable interest to readers in a number of disciplines: political science, sociology, history, and public administration. "Silberman has produced an invaluable, densely packed work that those with deep knowledge of public administrative development will find extremely rewarding." —David H. Rosenbloom, American Political Science Review "An erudite, incisive, and vibrant book, the product of intensive study and careful reflection. Given its innovative theoretical framework and the wealth of historical materials contained in it, this study will generate debate and stimulate research in sociology, political science, and organizational theory. It is undoubtedly the best book on the comparative evolution of the modern state published in the last decade."—Mauro F. Guillen, Contemporary Sociology
Caijing Magazine (A)
by Karthik Ramanna G. A. DonovanIn late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous woman in China" had quit with two-thirds of Caijing's staff, allegedly over a conflict on editorial independence. Wang, known for his ability to navigate the country's carefully controlled propaganda apparatus, considered how to rebuild the magazine without its star editor.
Cain and Abel at Work
by Gerry Lange Todd DomkeIn the Old Testament story that serves as a springboard for this book, Cain killed his brother, Abel, and got away with it! In their years working in business and politics, Lange and Domke have discovered that the Cain and Abel principles haven't disappeared and they offer an invaluable guide for coping with and combating Cain in the workplace.
Caitlin's 3-in-1 kraft-tex Bag Pattern
by Betsy LaHontaBeautiful, versatile bags featuring kraft•tex With three exterior designs to choose from, plus mix-and-match pockets and closure choices, you can make exactly the bag you want! Carry it like a tote—or use the shoulder strap for the trendy foldover shape. When you unexpectedly have your hands full, feed the shoulder strap through the convenient loop and you have a backpack! The pattern also includes a clever and useful purse organizer that you can use to make switching bags a cinch. Comes with complete instructions. • From the best-selling pattern designer behind The 3-in-1 Betsy Bag Pattern • Play with kraft-tex, a popular new substrate that accessory sewists love! • Keep your necessities handy and switch bags quickly with bonus purse organizer • Finished bag measures 9" wide x 14" high x 3 3/4" deep
Caja Espana: Managing the Branches to Sell (A)
by F. Asis Martinez-Jerez Rosario M. De AlbornozJuan Luis Rojas, commercial planning manager of a Caja de Ahorros (savings bank), faces the challenge of motivating the branches to sell more long-term mortgages and ponders whether to use transfer prices to achieve his objective.
Calamities and the Economy in Renaissance Italy
by Guido AlfaniItaly faced a number of catastrophes in the long sixteenth century. This economic and demographic history follows the consequences of these catastrophes - the action of the Horsemen of the Apocalypse - War, Famine and Plague, all followed by Death.