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Cancer Screening in Japan: Market Research and Segmentation

by John A. Quelch Margaret Rodriguez

Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun and Yoshiki applied marketing research techniques to increase the screening rate for breast cancer, a disease which killed over 12,000 Japanese women in 2011. Cancer screening initiatives accounted for 60% of the company's 2013 sales of $2.5 million.

Cancer Treatment Centers of America (A)

by Regina E. Herzlinger Natalie Kindred

Cancer Treatment Centers of America (CTCA), a U.S. network of four privately owned oncology focused factory hospitals, was weighing options for growth. CTCA was entirely cancer focused and specialized in treating patients with complex and advanced-stage cancers, who were reached through advertising its integrative, team-based approach to care. CEO Stephen Bonner needed to decide whether to focus future expansion on building additional full-scale hospitals or pursuing a hub-and-spoke model, in which numerous oncology outpatient centers would be built in the region of each CTCA hospital. His decision would be made in the context of CTCA's unique business model and treatment philosophy and the public policy landscape, including certificate-of-need laws and the advent of Accountable Care Organizations (ACOs) and bundled payments. CTCA's for-profit status and direct-to-consumer advertising made it a target, he knew.

Cancer Treatment Centers of America (B)

by Regina E. Herzlinger Natalie Kindred

This case, a follow-up to Cancer Treatment Centers of America (A), HBS No. 313-012, begins with the debate over New Hampshire's certificate-of-need (CON) law, which restricts hospital expansion. This debate ignited significant public criticism of Cancer Treatment Centers of America (CTCA), a for-profit chain of five cancer-focused hospitals that had previously won a CON exception in Georgia, over its for-profit status and low acceptance of government-insured patients. The case also introduces the controversy over CTCA's cancer treatment outcomes-reporting practices, as well as the disparities in outcomes-reporting practices by cancer treatment providers generally. By providing perspectives on both sides of the issues, the case allows students to debate and draw their own conclusions about whether organizations like CTCA should be granted CON exceptions and whether the criticisms of its patient-acceptance and outcomes-reporting practices are well founded.

Candidate Experience auf Karriere-Webseiten der deutschen Bundesministerien: Eine Analyse unter Anwendung der CUBE-Formel nach Scholz (BestMasters)

by Simon Galka

Wissenschaft und Praxis sind einig darin, dass eine positive Candidate Experience auf die Wahrnehmung von privatwirtschaftlichen und öffentlichen Organisationen als Employer Brand einzahlt. In der Fülle möglicher Kontaktpunkte zwischen Kandidat*innen und Organisationen gelten organisationseigene Karriere-Websites weiterhin als wichtigstes Medium. Doch so eindeutig die Auffassung über eine gute Candidate Experience auf Karriere-Webseiten auch scheint, so undeutlich ist die Definition von „gut“ in diesem Zusammenhang. Die CUBE-Analyse von Prof. Dr. Scholz in der durch den Autor weiterentwickelten Form quantifiziert und qualifiziert die Candidate Experience zeitgemäß. Anhand der Karriere-Webseiten der 2021 neu konstituierten deutschen Bundesministerien wird analysiert, wie die Bundesverwaltung heute und in Zukunft im starken Wettbewerb um arbeitskraftanbietende Menschen („War for Talent“) bestehen kann.

Candidate Experience: Ansätze für eine positiv erlebte Arbeitgebermarke im Bewerbungsprozess und darüber hinaus

by Tim Verhoeven

Arbeitgeberattraktivität darf nicht schon beim Bewerbungsprozess enden. In einer Zeit, in welcher der Fachkräftemangel allgegenwärtig ist, können Arbeitgeber es sich nicht leisten, Bewerber und potenzielle Bewerber durch eine schlechte Candidate Experience - also ein negatives Bewerbererlebnis - zu vergraulen. Der häufigste Entscheidungsgrund für oder gegen einen Arbeitgeber sind die Erfahrungen des Bewerbers vor, während und nach dem Bewerbungsprozess. Das Bild, was viele Arbeitgeber an den verschiedenen Kontaktpunkten im Bewerbungsprozess abgeben, und die Erwartungen der Kandidaten liegen jedoch häufig weit auseinander. Diese Dissonanz zu beseitigen und dadurch ein konsistentes positives Arbeitgebermarkenerlebnis zu schaffen, ist das Kernziel eines professionellen Candidate-Experience-Managements. Aktuelle Studien, greifbare Praxisbeispiele und leicht umsetzbare Steuerungsinstrumente geben in diesem Buch das nötige Rüstzeug, um die eigene Candidate Experience zu optimieren und Bewerber zu Fans werden zu lassen.

Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance

by Kevin W. Grossman Adela Schoolderman

Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line.Candidate Experience discusses why talent acquisition is more than just recruitment and provides expert guidance on all the key phases of the experience: attraction, application, interviewing, offer and onboarding. There is clear explanation of how to use data, metrics and KPIs to track and measure candidate experience as well as essential coverage of how to excel at recruitment in a post-Covid world from remote interviewing to surge hiring and identifying the new skills a company needs to thrive. This book takes a strategic approach to candidate experience and offers advice on how to deal with business resistance whether this is due to cost, time, regulation or perceived value.Supported by insights from more than 10 years of research in the area from over 1,200 companies and over 1.25 million candidates, practical tools such as a business impact calculator and case studies from organizations including AT&T, Walgreens and Deluxe, this is essential reading for all those responsible for acquiring and engaging the talent the business needs to succeed.

Candidate Profiling: Wie Sie Bewerber identifizieren und erreichen. Berichte aus dem wirklichen Leben.

by Bernhard Schelenz Oliver Gerrits

Personaler müssen heute Jim Rockford, Sherlock Holmes und Lisbeth Salander in einer Person sein: Sie brauchen detektivisches Gespür. Die Wirtschaft boomt, der Fachkräftemangel weitet sich aus. In der Menge der Jobangebote verliert die klassische Stellenanzeige in der Zeitung und im Internet ihre Wirkung. Und die Personalbeschaffung in Schulen und Hochschulen deckt nicht den Bedarf an berufserfahrenen Kräften. Employer Branding ist als oberflächliche Arbeitgeberwerbung enttarnt, und ohne Unterscheidbarkeit gehen Unternehmen im Wettbewerb um knappe Arbeitskräfte unter. An dieser Stelle setzt Candidate Profiling an. Gleichermaßen Such- wie Differenzierungsstrategie, geht es unter einem völlig neuen Blickwinkel an die Aufgabe der Personalbeschaffung heran. Die Suche setzt dort an, wo die Zielgruppen tatsächlich sind: nicht in der virtuellen Welt, sondern im echten Leben. Dazu muss man zwei Dinge wissen: Was tun die Mitarbeiter in spe, wenn sie gerade keine Mitarbeiter sind ? vor Dienstbeginn, in der Mittagspause, am Abend, am Wochenende, im Urlaub? Und wie bringt man sie auf den Geschmack, wenn sie gerade nicht mit einem Jobangebot rechnen? Candidate Profiling geht strategisch vor ? genau wie Kriminalisten: Sie ermitteln Motive von Personen, untersuchen Lebenswelten, leiten daraus ihre Erkenntnisse ab und erstellen Profile. Die Autoren beraten und unterstützen seit vielen Jahren Personalverantwortliche und Recruiter bei der Mitarbeitersuche. Als professionelle Kommunikatoren sind sie versiert in der zielgruppengerechten Ansprache von Menschen. Neben der ausführlichen Vorstellung des Konzepts begründet das Buch schlüssig den notwendigen Paradigmenwechsel bei der Kandidatenansprache in Zeiten knapper Arbeitskräfte. Mit zahlreichen Beispielen aus Branchen und Berufen, in denen qualifizierte Fachkräfte Mangelware sind (Gastronomie, Ingenieurwissenschaften und Technik, IT, Lehramt, Medizin, Naturwissenschaft, Pflege, Sozialwesen, Technik/Mechatronik, Vertrieb, Wirtschaftswissenschaft, Paketzusteller und Berufskraftfahrer), zeigt es, wie die Methode des ?Profilings? zu einer zielführenden Suchstrategie wird.

Candide the Tenth and Other Agitations: Prose and Poetry

by Myron E. Sharpe

In the stories and poetry that comprise 'Other Agitations, ' Mike Sharpe's ingathering of history, economics, literature, and philosophy richly informs his satire. Franz Kafka, Jane Austen and Ernest Hemingway, Bernard Shaw, Isaac Bashevis Singer and Emily Dickinson serve as 'agitators.' Sharpe rewrites familiar tales creating new originals in his unique style and weltanschauung. Truth, in human hands, becomes conditional

Candlestick Charting Explained: Timeless Techniques for Trading Stocks and Futures

by Gregory L. Morris

Master this powerful trading system and identify the best trades Inside this book you will discover candlestick charting, one of the most popular tools in technical analysis. Candlestick Charting Explained features updated charts and analysis as well as new material on integrating Western charting analysis with Japanese candlestick analysis, grouping candlesticks into families, detecting and avoiding false signals, and more.

Candlestick Charting For Dummies

by Russell Rhoads

Want to gain a trading edge with candlestick charts? Find them a little confusing? No worries! Candlestick Charting For Dummies sheds light on this time-tested method for finding the perfect moment to buy or sell. It demystifies technical and chart analysis and gives you the tools you need to identify trading patterns -- and pounce!This friendly, practical, guide explains candlestick charting and technical analysis in plain English. In no time, you'll be working with common candlestick patterns, analyzing trading patterns, predicting market behavior, and making your smartest trades ever. You'll discover the advantages candlestick has over other charting methods and learn the secrets of combining it with other technical indicators. You'll also get familiar with different ways to display and interpret price action, including trend lines, support levels, resistance levels, moving averages, and complex indicators. Discover how to:Construct candlestick chartsIdentify and interpret basic patternsTrade in bull and bear marketsWork with complex patterns and indicatorsAvoid False signalsUnderstand the components of market activityDeal with bullish or bearish single-stick, two stick, and multistick patternsIdentify and interpret complex patternsUse indicators to determine the marketOutperform the market in any conditionsDon't know whether to grab the bull by the horns or just grin and bear it? Read Candlestick Charting For Dummies and get it right the first time.

Candlestick Charting For Dummies

by Russell Rhoads

Demystify stock charts so you can up your investing game Candlestick Charting For Dummies is here to show you that candlestick charts are not just for Wall Street traders. Everyday investors like you can make sense of all those little lines and boxes, with just a little friendly Dummies training. We’ll show you where to find these charts (online or in your favorite investing app), what they mean, and how to dig out valuable information. Then, you’ll be ready to buy and sell with newfound stock market savvy. Candlestick Charting For Dummies helps you build a foundation of investing knowledge and lingo (bullish? bearish? What is a candlestick, anyway?), then shows you the chart-reading ropes with relevant and easy-to-understand examples. It covers the latest investing technology, cryptocurrency, and today’s somewhat-less-predictable market environment. Get a refresher on stock market terminology and investing basics Discover how easy it is to understand price history and movement with candlestick charts Identify the best times to buy and sell securities, including stocks and crypto Learn from real life examples so you can invest with greater confidence and successThis is the Dummies guide for beginner and intermediate investors who want to make smarter decisions with a better understanding of how to read candlestick charts.

Candlestick Forecasting for Investments: Applications, Models and Properties (Routledge Advances in Risk Management)

by Shouyang Wang Haibin Xie Kuikui Fan

Candlestick charts are often used in speculative markets to describe and forecast asset price movements. This book is the first of its kind to investigate candlestick charts and their statistical properties. It provides an empirical evaluation of candlestick forecasting. The book proposes a novel technique to obtain the statistical properties of candlestick chart. The technique which is known as the range decomposition technique shows how security price is approximately logged into two ranges i.e. technical range and Parkinson range. Through Decomposition-based Vector Autoregressive (DVAR) modelling and empirical datasets, the book investigates the power of candlestick forecasting and establishes the statistical foundation of candlestick forecasting.

Candlestick and Pivot Point Trading Triggers

by John L. Person

In his first book, A Complete Guide to Technical Trading Tactics, John Person introduced traders to the concept of integrating candlestick charting with pivot point analysis. Now, in Candlestick and Pivot Point Trading Triggers, he goes a step further and shows you how to devise your own setups and triggers--in the stock, forex, and futures markets--based on a moving average approach.Note: Website and other supplementary materials are not included as part of eBook file.

Candlestick and Pivot Point Trading Triggers: Setups for Stock, Forex, and Futures Markets (Wiley Trading #296)

by John L. Person

Technical analysis for today's market, with smarter setups for less risk Candlestick and Pivot Point Trading Triggers +Website makes Pivot Point analysis relevant for today's market, with up-to-date data and new techniques that reflect the current trading environment. Tried-and-true tactics are modernized with new tools and approaches, and novel methodologies are introduced to help you make smarter trades while minimizing risk. Directional options strategies draw on analysis from Thinkorswim, TradeStation and Genesis Software, and are integrated with PPS Indicator and Persons Pivots. Quarterly pivots are introduced for long-term trading opportunities and option strategists, and leveraged and inverse-leveraged ETFs are brought into the detailed discussion on trading vehicles. The author's own proprietary setups have been updated to align with the new trading realities, and the new chapter on volume analysis covers the techniques used in his book Mastering the Stock Market. Combined with the tools and resources featured on the companion website, this book gives you the tools and techniques you need to boost your portfolio's performance. Technical analysis offers more profit opportunities than ever before, but the tools of the trade have changed. This book brings you up to date with the latest, so you can start getting even more out of your trades. Utilize leveraged and inverse-leveraged ETFs Integrate directional options strategies Apply new techniques for volume analysis Implement quarterly pivots for longer-term opportunities The 2006 publications of this book's first edition brought pivot point and candlestick charting into the limelight. The market has undergone massive changes in the past ten years, and many of the most effective techniques have been adjusted and integrated with new tools to become even more effective in today's market. This new second edition of Candlestick and Pivot Point Trading Triggers +Website brings clarity to the current market, and strength to your investment strategy.

Candor at Clever

by Ethan S. Bernstein Om Lala

Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share (Exhibit 1-2) and headcount (Exhibit 3). As with many high-growth companies, however, early employees (many of whom had never managed people before) had been given the opportunity to manage teams, and they had done so with mixed success and consequences for both company success and employee retention. Reflecting on Clever's progress as of early 2017, co-founder and CEO Tyler Bosmeny proposed investing in developing effective managers, such that others wanted to work for them and grow under them. Premised on the belief that providing high-quality feedback was a critical function of effective managers, he launched a Radical Candor initiative, based on tech veteran Kim Scott's book "Radical Candor," that sought to develop managers by helping them master the art and science of developing others.

Candor: The Secret to Succeeding at Tough Conversations

by Charles Causey

Overcome the fear of speaking truth by learning to do it with love.In a society where sensitivities take precedence over honesty, it can often feel impossible to openly speak your mind. From managing conflict resolution in the workplace to navigating differences at home, many issues remain unaddressed and unresolved when you cannot speak clearly, candidly, and truthfully for fear of negative consequences.It&’s time to learn how to speak the truth in love. In Candor, you&’ll learn how truth and love together can unlock pathways to more effective leadership and relationships—even in a day and age when many remain silent for fear of speaking up. Discover how speaking with sensitive and effective candor can reshape your relationships and enable you to live a life of honesty and freedom.

Candor: The Secret to Succeeding at Tough Conversations

by Charles Causey

Overcome the fear of speaking truth by learning to do it with love.In a society where sensitivities take precedence over honesty, it can often feel impossible to openly speak your mind. From managing conflict resolution in the workplace to navigating differences at home, many issues remain unaddressed and unresolved when you cannot speak clearly, candidly, and truthfully for fear of negative consequences.It&’s time to learn how to speak the truth in love. In Candor, you&’ll learn how truth and love together can unlock pathways to more effective leadership and relationships—even in a day and age when many remain silent for fear of speaking up. Discover how speaking with sensitive and effective candor can reshape your relationships and enable you to live a life of honesty and freedom.

Candyfreak: A Journey Through The Chocolate Underbelly of America

by Steve Almond

In this book, the aptly named Almond takes a trip to several small candy factories around the country and in doing this, explores his obsession that he's held onto since childhood, with candy.

Candyfreak: A Journey through the Chocolate Underbelly of America (Playaway Adult Nonfiction Ser.)

by Steve Almond

Perhaps you remember the whipped splendor of the Choco-Lite, or the luscious Caravelle bar, or maybe the sublime and perfectly balanced Hershey's Cookies 'n Mint. The Marathon, an inimitable rope of caramel covered in chocolate. Oompahs. Bit-O-Choc. The Kit Kat Dark. Steve Almond certainly does. In fact, he was so obsessed by the inexplicable disappearance of these bars—where'd they go?—that he embarked on a nationwide journey to uncover the truth about the candy business. There, he found an industry ruled by huge conglomerates, where the little guys, the last remaining link to the glorious boom years of the candy bar in America, struggle to survive. Visiting the candy factories that produce the Twin Bing, the Idaho Spud, the Goo Goo Cluster, the Valomilk, and a dozen other quirky bars, Almond finds that the world of candy is no longer a sweet haven. Today's precious few regional candy makers mount daily battles against corporate greed, paranoia, and that good old American compulsion: crushing the little guy. Part candy porn, part candy polemic, part social history, part confession, Candyfreak explores the role candy plays in our lives as both source of pleasure and escape from pain. By turns ecstatic, comic, and bittersweet, Candyfreak is the story of how Steve Almond grew up on candy—and how, for better and worse, candy has grown up, too.

Candymaking in Canada

by David Carr

Why does Canada have such an inflated portion of the global bubble gum market? What is driving modern versions of the old penny candy store? Candymaking in Canada takes the wrapper off Canada’s thriving chocolate and sweets industry. Confectionery is a global business with remarkably regional tastes, and this book offers a first-time glimpse inside it. It’s a nostalgic look at the chocolate phenomenon, the role of seasonal treats, and the importance of packaging. From the sugary highs to the low-fat lows, this is the story behind many of Canada’s favourite brands in a beautifully illustrated volume.

Canibal-Play It Green!

by Frank V. Cespedes Elena Corsi Tonia Labruyere Joseph B. Fuller

In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine's digital display, while disposing of their beverage containers and earning coupons or other rewards. The machine could also display advertising or serve as a communication tool. In 2016, the company's new machine, the i3, had more potential than earlier models, due to enhanced reliability and displays that could allow Canibal to pursue new markets. Benoit Paget, CEO and founder of Canibal, must choose a growth path: which customer segment should he focus on? How should he position his product? What would be the implications of these choices for marketing and sales requirements, pricing, and funding?

Cannabis Banking: Legal Frameworks and Practical Solutions for Cultivating Compliance

by Erin O'Donnell J. Michael Beird Meridith Beird

Unlock the financial potential of the cannabis industry Cannabis Banking: Legal Frameworks and Practical Solutions for Cultivating Compliance offers a deep dive into a critical issue facing cannabis businesses worldwide: the challenge of accessing essential financial and banking services. Written by a team of experienced finance professionals and entrepreneurs, this guide is tailored to demystify the complex world of banking regulations and present practical solutions for cannabis enterprises. As the cannabis sector continues to expand at an unprecedented rate, many businesses find themselves hindered by regulatory uncertainties, preventing them from accessing the financial services necessary for growth. Cannabis Banking not only addresses these challenges but also opens the door for finance professionals, entrepreneurs, and investors to explore substantial business opportunities within the industry. You'll also find: Detailed discussions on the pending SAFER legislation that grants safe harbor to banks who do business with cannabis enterprises Strategies for maintaining compliance and optimizing fiscal opportunities when banking cannabis firms Up-to-date guidance, practical tips, and real-world case studies of cannabis finance and banking Whether you are a bank and credit union personnel, compliance officer, risk analyst, or fintech professional involved with the cannabis sector, Cannabis Banking is your go-to resource for navigating the complexities of cannabis finance. Equip yourself with the knowledge to foster efficient, compliant financial operations and propel your cannabis business or financial career forward.

Cannabis Jobs: How to Make a Living and Have a Career in the World of Legalized Marijuana

by Andrew Ward

&“Andrew Ward spills the beans on how to obtain a job or full-blown career in the cannabis industry. Brooklyn-based freelance cannabis writer Ward should know, as he has covered the industry for over a decade for Benzinga and Merry Jane, among other media outlets.&” —Forbes As of 2019, eleven states (and Washington, DC) have legalized recreational marijuana use with another twenty-two having legalized medical marijuana, and those numbers will only continue to rise. Cannabis career opportunities are beginning to take off across the country and beyond. In fact, Forbes noted the industry is projected to create more jobs than manufacturing by 2020.With the rise in legalization, virtually any job in the American market can be replicated in the cannabis industry. From working in a dispensary to social media, IT to HR, marketing to quality assurance, millions of future professionals are looking at cannabis as a future career path. Andrew Ward, who has been covering the growing cannabis industry for over a decade, shares the vast stretch of potential careers. In addition to job opportunities, Ward supplies career growth, salaries, and first-hand knowledge from professionals who have made a career in the field. But as with any industry, there are pros and cons. While the market is expanding, every profession has growing pains, and Ward explains them in detail. In addition to potential jobs, Ward explores other options, such as freelancing and starting your own business. For those either looking to find a new career or preparing to join the workforce, Cannabis Jobs offers the most in-depth information available.

Cannibal Capitalism

by Michael C. Hill

An unbiased look at how the economic practices of corporations, leaders, and government are severely damaging the American way of lifeMost of us have lived our lives by the rules--going to school, investing in real estate, and building careers--but the so-called Great Recession has changed everything. Cannibal Capitalism: How Big Business and the Feds Are Ruining America answers the questions on everyone's lips; what happened and where do we go from here?Unlike in most other recent instances of financial turbulence, when this crisis hit, the country turned on itself economically, with the powerhouses--corporations, business leaders, and government--throwing the everyman under the bus. In an effort to avoid becoming slightly less rich, the super-rich effectively cannibalized the true engines of growth in the economy, in the process putting the bottom ninety-nine percent of the population at serious risk of losing everything. Cannibal Capitalism fights back, arguing that to really recover we need to educate our children, invest in our small businesses, use our inflated money to develop real things that build real wealth, and get back to exporting in a big way.Takes a thoughtful look at how income and wealth disparity, industry consolidation, anticompetitive business practices, political ideological extremism, and the hoarding of existing wealth are destroying the wealth building capacity of the nation and the promise of ideal capitalismExamines the financial crisis and its fallout in a clear, no-nonsense wayExplains what we can do to fix a broken system and come out on topThe economic crisis rocking the foundations of the international financial system has had a disproportionately devastating affect on the average person. Angry, afraid, and confused, regular people are looking for answers and Cannibal Capitalism is here to help, illustrating how the super-rich did everything in their power to stay safe at the expense of everyone else.

Cannibal Capitalism: How our System is Devouring Democracy, Care, and the Planetand What We Can Do About It

by Nancy Fraser

A trenchant look at contemporary capitalism&’s insatiable appetite—and a rallying cry for everyone who wants to stop it from devouring our world Capital is currently cannibalizing every sphere of life–guzzling wealth from nature and racialized populations, sucking up our ability to care for each other, and gutting the practice of politics. In this tightly argued and urgent volume, leading Marxist feminist theorist Nancy Fraser charts the voracious appetite of capital, tracking it from crisis point to crisis point, from ecological devastation to the collapse of democracy, from racial violence to the devaluing of care work. These crisis points all come to a head in Covid-19, which Fraser argues can help us envision the resistance we need to end the feeding frenzy. What we need, she argues, is a wide-ranging socialist movement that can recognize the rapaciousness of capital—and starve it to death.

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