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Concha y Toro
by Gustavo A. Herrero Rohit Deshpande Ezequiel ReficcoChile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price.
Concise Encyclopedia of Advertising
by Donald Baack David L Loudon Robert E Stevens Kenneth E. ClowAt your fingertips-find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more!The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Concise Encyclopedia of Church and Religious Organization Marketing
by Henry Cole David L Loudon Robert E Stevens Bruce WrennDiscover the marketing basics to draw new members-and more funds-to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization.As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today&’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing.The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis-Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more!The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Concise Encyclopedia of Insurance Terms
by Robert E Stevens Lawrence Silver Kenneth ClowThe purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses.
Concise Encyclopedia of Investing
by Robert E StevensPractical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to
Concise Encyclopedia of Mexico
by Michael WernerConcise Encyclopedia of Mexico includes approximately 250 articles on the people and topics most relevant to students seeking information about Mexico. Although the Concise version is a unique single-volume source of information on the entire sweep of Mexican history-pre-colonial, colonial, and moderns-it will emphasize events that affecting Mexico today, event students most need to understand.
Concise Encyclopedia of Professional Services Marketing
by Robert E Stevens Kenneth E. ClowConcise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.
Concise Encyclopedia of Real Estate Business Terms
by William E. Roark William R. RoarkAn invaluable resource for real estate professionals and studentsConcise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point, providing brief but clear definitions and understandable explanations for more than 300 current terms and concepts used in every aspect of the real estate industry. An essential communication tool for anyone working in real estate management, insurance, economics, and urban planning, this practical guide is equally valuable for libraries, academics, and students.Compiled by Bill and Ryan Roark, realtors and co-hosts of "Taking Care of Business," a live weekly real estate news and information talk radio program, the Concise Encyclopedia of Real Estate Business Terms provides quick and easy access to the terminology that&’s unique to the real estate industry. From A (AAA Tenant, absorption rate, abstract) to Z (zoning) and everything in between, this handy reference resource will ensure you&’re not at a loss for words when dealing with the legal and financial issues related to real estate and property. The book also includes an appendix of sample forms and contracts and another that covers measurements and conversions.The Concise Encyclopedia of Real Estate Business Terms explains: adjustable rate brokerage fee due diligence internal rate of return (IRR) loan to value (LTV) non-binding agreement planned unit development (PUD) recapture rate sale leaseback tertiary trade area upside/downside warranty deed and much more!The Concise Encyclopedia of Real Estate Business Terms is equally valuable as a professional reference guide and as a classroom and library resource.
Concise Guide to Numerical Algorithmics: The Foundations and Spirit of Scientific Computing (SpringerBriefs in Computer Science)
by John Lawrence NazarethNumerical Algorithmic Science and Engineering (NAS&E), or more compactly, Numerical Algorithmics, is the theoretical and empirical study and the practical implementation and application of algorithms for solving finite-dimensional problems of a numeric nature. The variables of such problems are either discrete-valued, or continuous over the reals, or, and as is often the case, a combination of the two, and they may or may not have an underlying network/graph structure. This re-emerging discipline of numerical algorithmics within computer science is the counterpart of the now well-established discipline of numerical analysis within mathematics, where the latter’s emphasis is on infinite-dimensional, continuous numerical problems and their finite-dimensional, continuous approximates. A discussion of the underlying rationale for numerical algorithmics, its foundational models of computation, its organizational details, and its role, in conjunction with numerical analysis, in support of the modern modus operandi of scientific computing, or computational science & engineering, is the primary focus of this short monograph. It comprises six chapters, each with its own bibliography. Chapters 2, 3 and 6 present the book’s primary content. Chapters 1, 4, and 5 are briefer, and they provide contextual material for the three primary chapters and smooth the transition between them. Mathematical formalism has been kept to a minimum, and, whenever possible, visual and verbal forms of presentation are employed and the discussion enlivened through the use of motivating quotations and illustrative examples. The reader is expected to have a working knowledge of the basics of computer science, an exposure to basic linear algebra and calculus (and perhaps some real analysis), and an understanding of elementary mathematical concepts such as convexity of sets and functions, networks and graphs, and so on. Although this book is not suitable for use as the principal textbook for a course on numerical algorithmics (NAS&E), it will be of value as a supplementary reference for a variety of courses. It can also serve as the primary text for a research seminar. And it can be recommended for self-study of the foundations and organization of NAS&E to graduate and advanced undergraduate students with sufficient mathematical maturity and a background in computing. When departments of computer science were first created within universities worldwide during the middle of the twentieth century, numerical analysis was an important part of the curriculum. Its role within the discipline of computer science has greatly diminished over time, if not vanished altogether, and specialists in that area are now to be found mainly within other fields, in particular, mathematics and the physical sciences. A central concern of this monograph is the regrettable, downward trajectory of numerical analysis within computer science and how it can be arrested and suitably reconstituted. Resorting to a biblical metaphor, numerical algorithmics (NAS&E) as envisioned herein is neither old wine in new bottles, nor new wine in old bottles, but rather this re-emerging discipline is a decantation of an age-old vintage that can hopefully find its proper place within the larger arena of computer science, and at what appears now to be an opportune time.
Concise Guide to Value Investing: How to Buy Wonderful Companies at a Fair Price
by Brian McNivenThe business performance creates the value -- the price creates the OPPORTUNITY. No-one likes to pay too much for something. We all like to thing that what we buy is ' good value'. It's not different when we purchase a share in company listed on the stock market. In the Concise Guide to Value Investing, Brian McNiven reveals how to calculate the true value of a company to find out whether you are paying a fair price. This fascinating book explores: value investing versus speculation the difference between price and value variable values of a dollar of earnings accounting misrepresentation the characteristics of a wonderful business the StockVal® valuation formula. Two of the world's most successful investors, Warren Buffett and Charlie Munger, are self-confessed value investors. McNiven often draws on their wisdom to support his approach to value investing,which he defines as buying a share at a price lower than its calculated value. Only investors who have the ability to calculate value can call themselves 'value investors'.
Concise History of Indian Economy: Perspectives on Economy and International Relations,1600s to 2020s
by Rohit MajumdarThis book presents a concise economic history of India from 1600 to the mobile economy of the twenty-first century. It examines political events, social history, and economic developments across the world through the years to showcase how India has navigated its economic past, present, and future, and shaped events that for years controlled the Indian economy. This volume covers a range of important themes, which include: • Medieval fiscal systems, and the European surge in India; • The impact of the British Industrial Revolution on India; English interventionism and policies; the imperialistic economy and its impact; • Indian economy and nationalist movement in the nineteenth and early-twentieth century; the Great Depression and its global consequences; • Gandhiism and ‘mass nationalism’; Independence and Partition; the impact of the World Wars; the inter-war economy; the rise of the dollar, and other key global trends; • The Cold War and India; • Constitutional remedies, nation-building and industrial policies; food security, the Green Revolution, and the power politics of 1970s; • Liberalization, privatization, and globalization in the 1990s; and • The economy of war and peace, India–China relations, and current trends in political economy. The book offers a lucid and insightful narrative of how the economy unfolded in India., It will interest readers of Indian history, economic history, and South Asian history and other general readers.
Conclusion and Implications: Beyond Pharmaceuticals--Improving Process Development Capabilities
by Gary P. PisanoEstablished pharmaceutical firms and new entrants alike have pursued various strategies for improving their process development capabilities in an arena in which firms have traditionally competed solely on the basis of new product introductions. This chapter outlines important process development lessons from the world of pharmaceuticals for managers and researchers in other industries.
Conclusion: Getting Back on Track--Develop a Strategy for Navigating Through Difficult Conversations
by Holly WeeksIn this chapter, the author outlines a variety of ways to handle yourself and your counterpart during tough conversations. Tactics include examining your preferred outcome, taking the middle ground, and using the three-way respect system, among many others. Armed with these strategies, you will develop the skills to make your way through tough conversations in a balanced way, even when they are unpredictable and disruptive emotions are in play.
Conclusion: Redefining the U.S. Health Care System with Value-Based Competition
by Michael E. Porter Elizabeth Olmsted TeisbergHealth care is on a collision course with patient needs and economic reality. Without significant changes, the scale of the problem will only get worse. Rising costs, mounting evidence of quality problems, and increasing numbers of Americans without insurance are unacceptable and unsustainable. The escalating problems with the U.S. health care system seem imponderable and even surmountable in many ways. But with a new approach, a better outcome is within reach. This chapter is a meditation on how value-based competition could redefine the U.S. health care system.
Conclusion: When "Yes" Is Not Enough
by Danny Ertel Mark GordonThis chapter answers questions about implementing strategies for doing better deals.
Concord Center
by William J. Poorvu John H. Vogel Jr.A major shopping center developer and an insurance company form a joint venture to develop a 900,000 square foot super-regional shopping center. Describes the nine-year struggle to deal with market, regulatory, and financial issues to get the project ready for construction. However, there is now a need for additional equity, and the partners must decide if they should still go forward with the project and how the partnership should be restructured.
Concordia Casting Co.
by F. Warren McfarlanDescribes five years of development in a centralized data processing activity serving a highly decentralized corporation. Data processing manager discovers that a major software system conversion is a full year behind schedule, and subsequently makes several managerial and organizational changes. Raises issues of leadership style, human resource management, conflict, and organizational change.
Concordian Economics, Vol. 1: Tools for Economists and Social Scientists (Springer Studies in Alternative Economics)
by Carmine GorgaThis is the first part of a two-volume set on Concordian economics, a new paradigm whose core completes the Aristotelian-Aquinian project of economic justice. The book delves into the history of economics and presents Concordian economics as a response to the concerns and shortcomings of mainstream economics. Demand-side economics is represented in the process of consumption—the expenditure of monetary wealth to acquire real wealth and financial wealth of a different nature. In contrast, supply-side economics is represented in the production process, the process of producing real wealth, e.g. tables, chairs and foodstuffs. Institutionalists will also welcome this book because it ties the world of real wealth to that of monetary wealth through the process of distributing the value of ownership of both monetary and real wealth as they are created. The book begins with an introduction to Concordian economics, followed by a discussion of how to restore relevance to the field of economic studies. It also presents a revision of the Keynesian model designed to gradually address the major social, economic, and political causes of discord. Moreover, the author warns against the separation of economics from the world of physical things as well as the world of legal and moral issues. Following a discussion on the measurement of real wealth, econometrics is introduced in accordance with the categories of Concordian economics. Lastly, the book develops a theory of economic justice by defining a set of economic rights and responsibilities that guide economic behavior and policy.This book appeals to scholars and students of economics and related fields, as well as anyone interested in reintegrating economics into the social context.
Concordian Economics, Vol. 2: Some Applications (Springer Studies in Alternative Economics)
by Carmine GorgaThis is the second volume of a two-part series on Concordian economics, an innovative paradigm that builds upon the Aristotelian-Aquinian tradition of economic justice. Having introduced Concordian economics in the first volume as a compelling research paradigm that addresses the limitations of mainstream economics, this second installment takes the exploration further by examining its real-world applications in four policy areas.With a focus on industrial organization, labor markets, monetary, and fiscal policy, the author advocates for a transformative approach to economic rights and responsibilities. By promoting a moral economy, this book offers a substitute to the Pac-Man approach to industrial organization. The book challenges traditional notions by discussing the ownership rights concerning larger corporations and offering visionary solutions, in the steps of Louis O, Kelso, empowering workers and employees to participate in the ownership of robots and artificial intelligence. The Fed has given a nod of approval to the creation of a new Concordian monetary system. Following the advice of eight Nobel Laureates in economics, the proposed fiscal reforms emphasize taxing only the value of land and natural resources, ushering in a society where the use of our natural resources and machines serves the common good, economic freedom thrives, and forced income redistribution becomes obsolete. This book illustrates a vivid vision of a world founded on universal economic rights and responsibilities, offering fresh perspectives on a more just and sustainable future. It appeals to scholars and students of economics and related fields, as well as anyone interested in a free but just economic system.
Concrete Economics
by J. Bradford Delong Stephen S. CohenHistory, not ideology, holds the key to growth.Brilliantly written and argued, Concrete Economics shows how government has repeatedly reshaped the American economy ever since Alexander Hamilton's first, foundational redesign.This book does not rehash the sturdy and long-accepted arguments that to thrive, entrepreneurial economies need a broad range of freedoms. Instead, Steve Cohen and Brad DeLong remedy our national amnesia about how our economy has actually grown and the role government has played in redesigning and reinvigorating it throughout our history. The government not only sets the ground rules for entrepreneurial activity but directs the surges of energy that mark a vibrant economy. This is as true for present-day Silicon Valley as it was for New England manufacturing at the dawn of the nineteenth century.The authors' argument is not one based on abstract ideas, arcane discoveries, or complex correlations. Instead it is based on the facts-facts that were once well known but that have been obscured in a fog of ideology-of how the US economy benefited from a pragmatic government approach to succeed so brilliantly.Understanding how our economy has grown in the past provides a blueprint for how we might again redesign and reinvigorate it today, for such a redesign is sorely needed.
Concurrent Engineering: Shortening Lead Times, Raising Quality, and Lowering Costs
by John R. HartleyBy simultaneously examining the concerns of design, production, purchasing, finance, and marketing from the very first stages of product planning, concurrent engineering makes doing it right the first time the rule instead of the exception. This should be the first book managers read when they are ready to eliminate waste in the product development process.An introductory handbook, it gives managers 16 clear guidelines for achieving concurrent engineering and contains abundant case studies of Japanese, U.S., and European company success stories.The book also:Defines the concurrent engineering task force as a full-time, multidisciplinary unit of operation.Discusses the necessary interdependence of concurrent engineering, Quality Function Deployment, Total Quality Control, and CAD/CAM.Shows how concurrent engineering can be structured to fit your company and used to gain flexibility and efficiency.
Concussion in Professional Team Sports: Time for a Harmonised Approach?
by Alexandra VeutheyThe risk of athletes sustaining concussion while participating in professional team sports raises two serious concerns both nationally and internationally.First, concussion in sport carries a public health risk, given that injured athletes may have to deal with significant long-term medical complications, with some of the worst cases resulting in Chronic Traumatic Encephalopathy (CTE).Secondly, sports governing bodies are now exposed to the risk of financial and reputational damage as a consequence of legal proceedings being filed against them. A good example of this, among many other recent examples, is the case of the United States of America’s National Football League (NFL), the governing body for American football, which, in 2015, committed to pay US$ 1 billion to settle the class action filed by its former professional players.This book examines how to most efficiently reduce these public health and legal risks, and proposes a harmonised solution across sports and legal systems.
Condensed Capitalism: Campbell Soup and the Pursuit of Cheap Production in the Twentieth Century
by Daniel SidorickCorporations often move factories to areas where production costs, notably labor, taxes, and regulations, are sharply lower than in the original company hometowns. Not every company, however, followed this trend. One of America's most iconic firms, the Campbell Soup Company, was one such exception: it found ways to achieve low-cost production while staying in its original location, Camden, New Jersey, until 1990. The first in-depth history of the Campbell Soup Company and its workers, Condensed Capitalism is also a broader exploration of strategies that companies have used to keep costs down besides relocating to cheap labor havens: lean production, flexible labor sourcing, and uncompromising antiunionism. Daniel Sidorick's study of a classic firm that used these methods for over a century has, therefore, special relevance in current debates about capital mobility and the shifting powers of capital and labor. Sidorick focuses on the engine of the Campbell empire: the soup plants in Camden where millions of cans of food products rolled off the production line daily. It was here that management undertook massive efforts to drive down costs so that the marketing and distribution functions of the company could rely on a limitless supply of products to sell at rock-bottom prices. It was also here that thousands of soup makers struggled to gain some control over their working lives and livelihoods, countering company power with their own strong union local. Campbell's low-cost strategies and the remarkable responses these elicited from its workers tell a story vital to understanding today's global economy. Condensed Capitalism reveals these strategies and their consequences through a narrative that shows the mark of great economic and social forces on the very human stories of the people who spent their lives filling those familiar red-and-white cans.
Condiciones para ganar: Gestiona los detalles importantes y ¡logra el éxito profesional que mereces!
by Christine HofbeckCon las condiciones adecuadas, TODOS pueden convertirse en ganadores Seamos sinceros: el éxito profesional no se construye únicamente con trabajo, sino en la manera en que éste se presenta. Pequeños ajustes en su entrega pueden derivar en mejoras sustanciales en el resultado final. La gente, los productos y las ideas no solo triunfan porque sean excelentes en sí mismos, sino también porque se revelan en condiciones ganadoras. Condiciones para ganar es un libro tan esclarecedor como estimulante que logrará que las ideas de tu trabajo y tú mismo tengan mayor visibilidad, aceptación y reconocimiento. Con este libro podrás mostrarle al mundo de lo que eres capaz y muy probablemente sea más de lo que tú mismo te imaginas.
Conditional Cash Transfers: Reducing Present and Future Poverty
by Margaret Grosh Francisco H.G. Ferreira Ariel Fiszbein Nial Kelleher Pedro Olinto Norbert R. Schady Emmanuel SkoufiasConditional Cash Transfer (CCT) programs aim to reduce poverty by making welfare programs conditional upon the receivers' actions. That is, the government only transfers the money to persons who meet certain criteria. These criteria may include enrolling children into public schools, getting regular check-ups at the doctor's office, receiving vaccinations, or the like. They have been hailed as a way of reducing inequality and helping households break out of a vicious cycle whereby poverty is transmitted from one generation to another. Do these and other claims make sense? Are they supported by the available empirical evidence? This volume seeks to answer these and other related questions. Specifically, it lays out a conceptual framework for thinking about the economic rationale for CCTs; it reviews the very rich evidence that has accumulated on CCTs; it discusses how the conceptual framework and the evidence on impacts should inform the design of CCT programs in practice; and it discusses how CCTs fit in the context of broader social policies. The authors show that there is considerable evidence that CCTs have improved the lives of poor people and argue that conditional cash transfers have been an effective way of redistributing income to the poor. They also recognize that even the best-designed and managed CCT cannot fulfill all of the needs of a comprehensive social protection system. They therefore need to be complemented with other interventions, such as workfare or employment programs, and social pensions.