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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series #14)
by Kivi Leroux MillerNonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
Content Marketing für Dummies (Für Dummies)
by Fabienne PetryIn diesem Buch erfahren Sie, wie Sie Content Marketing erfolgreich einsetzen, um Aufmerksamkeit zu erzeugen, neue Kunden zu gewinnen und Bestandskunden langfristig zu binden. Sie erhalten außerdem Tipps, wie Sie Content Strategien im Employer Branding anwenden und damit neue Mitarbeiter gewinnen. Das Buch hilft Ihnen dabei, Content, der die Bedürfnisse Ihrer Zielgruppe klar anspricht, zu planen und zu erzeugen. Dabei lernen Sie, wie Sie Buyer Personas erstellen und den Weg Ihrer Kunden, die Customer Journey, abbilden. Begleitet von vielen Beispielen, werden Sie Schritt-für-Schritt durch die einzelnen Phasen des Content Marketing Prozesses geführt, von der Planung bis zur Erfolgsmessung. Sie entdecken eine ganze Palette an Content Formaten und Tools mit denen Sie Umfragen, Infografiken, Videos und Social Media Posts erstellen und viral verbreiten. In diesem Buch finden Sie auch Antworten auf Fragen, wie Sie einen Blog aufbauen, eine Newsletter gestalten und Social Media einsetzen. Und zum Schluß, werden Sie eingeführt in die Basics der Suchmaschinenoptimierung.
Content Marketing für Regionalbanken: So können Genossenschaftsbanken und Sparkassen Kunden gewinnen, binden und begeistern
by Stephan ReichhardDieses Buch beschreibt die Möglichkeiten und Grenzen beim Einsatz von Content Marketing in Sparkassen, Volks- und Raiffeisenbanken und zeigt, wie regionale, mittelständisch geprägte Kreditinstitute von dieser Marketingtechnik profitieren können. Denn: Content Marketing stellt die Grundsätze des traditionellen Marketings auf den Kopf und gewinnt in der Kommunikationspraxis kleinerer wie größerer Unternehmen immer mehr an Bedeutung. Die Grundsätze: hilfreiche Inhalte statt Produktwerbung, Beziehungsaufbau statt Unterbrechung, Kommunikation auf Augenhöhe statt einseitiges Aussenden von Marketingbotschaften. Im Zentrum des Buches steht die Frage, wie ein Content-Marketing-Prozess konkret in einer Regionalbank implementiert werden kann. Mit vielen Interviews und praxisbezogenen Fallbeispielen.
Content Marketing in der Praxis: Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen
by Claudia HilkerDieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen gekl#65533;rt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktanbieters in den Vordergrund stellt, die Marketing- und Sales-Kommunikation erfolgreich beleben kann.
Content Marketing – Ein Definitionsansatz: Rahmenbedingungen, relevante Akteure und Begriffsentwicklung (essentials)
by Manfred UhlDie Marketingwelt ist bekannt für immer neue Buzzwords. Viele verschwinden wieder, doch manche bleiben und verändern die Branche – so wie Content Marketing. Mit dem Siegeszug kam aber auch die Verwirrung, was es damit eigentlich auf sich hat. Dieses essential erschließt, woher Content Marketing kommt, welche Rahmenbedingungen für den Aufstieg verantwortlich sind, wie sich der Begriff entwickelt hat und wie relevante Akteure Content Marketing begreifen. Dabei werden unterschiedliche Perspektiven aus der Offline- und Online-Kommunikation beschrieben und auch der im deutschsprachigen Raum bekannte Begriff Corporate Publishing wird berücksichtigt. Aus der Analyse verschiedener Perspektiven entwickelt der Autor schließlich einen neuen Definitionsansatz, der das Verständnis von Content Marketing klären und erleichtern soll. „Eine kurzweilige Reise durch die Begriffsentwicklung und die verschiedenen Auffassungen. Am Ziel mündet das Werk in eine Definition, die alle vereinen, manche versöhnen kann.“ Dr. Christian Fill, Stellvertretender Vorsitzender Content Marketing Forum
Content Marketing: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen
by Stephan HeinrichDieses Buch erkl#65533;rt ganz grundlegend, leicht verst#65533;ndlich und systematisch aufbereitet, was Content Marketing ist und was insbesondere kleine und mittlere Unternehmen davon haben. Denn gerade Selbstst#65533;ndige und mittelst#65533;ndische Unternehmen k#65533;nnen dieses m#65533;chtige Vermarktungswerkzeug zielf#65533;hrend nutzen und damit eine fundierte Basis zur effektiven Kundengewinnung schaffen. Das Prinzip ist einfach: Verwenden Sie Ihr vorhandenes Know-how und geben Sie n#65533;tzliches Wissen an Ihre Wunschkunden. So bauen Sie innerhalb Ihrer Zielgruppe eine dankbare Gefolgschaft auf, die zu zahlenden Kunden entwickelt werden kann - ohne Streuverluste und hohe Marketingkosten. Ein Buch f#65533;r Entscheider, die sich einen schnellen #65533;berblick verschaffen m#65533;chten, und ebenso f#65533;r fachlich Interessierte, die Einblicke in die Taktiken und Kniffe der ,,Macher" gewinnen wollen. Mit einem ausf#65533;hrlichen Glossar, erfolgreichen Praxisbeispielen und wertvollen, inspirierenden Gedankenanst#65533;#65533;en.
Content Marketing: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen
by Stephan HeinrichDieses Buch erklärt grundlegend, systematisch und leicht verständlich, was Content Marketing ist und wie insbesondere kleine und mittlere Unternehmen von diesem mächtigen Vermarktungswerkzeug profitieren können. Gerade für Selbstständige und mittelständische Unternehmen bietet sich Content Marketing an, um eine stabile Basis zur effektiven Kundengewinnung zu schaffen. Das Prinzip ist einfach: Verwenden Sie Ihr vorhandenes Know-how und geben Sie relevantes, nutzwertiges Wissen an Ihre Wunschkunden weiter. So bauen Sie innerhalb Ihrer Zielgruppe eine dankbare Community auf, die Sie zu zahlenden Kunden entwickeln können – ohne Streuverluste und mit geringen Kosten. Ein Buch für Entscheider, die einen schnellen Überblick zu Content Marketing benötigen, und ebenso für fachlich Interessierte, die Einblicke in die Taktiken und Kniffe der „Macher“ gewinnen wollen. Mit erfolgreichen Praxisbeispielen und wertvollen, inspirierenden Gedankenanstößen sowie einem ausführlichen Glossar – jetzt in der 2., aktualisierten Auflage.
Content Positioned in Google in 3 Steps
by Alvaro CidBook subtitle: Book description: I have compared this method, with my way of doing things before and with this method afterwards and have ranked much higher, attracting many more visits to my website. Thanks to this method, save time, effort and energy. By standardizing everything, I allow myself to think less and focus more on my reader. Many people would like to be able to position themselves on Google with their website or blog. The problem is that they don't really know how to do it. Some people have even tried to position themselves with some articles or content but without result. This is the moment when fans leave. Sadly, none of them will ever be able to position an item correctly. This guide will help you position your content in the shortest possible time and following the best practices of Google. I have designed this method based on my experience, my knowledge and the results I have achieved. This method is designed so that anyone, with or without experience, can position their contents in the right way so that they are indexed in a good position and as quickly as possible. The steps to follow are quick and intuitive, anyone can follow them and if you follow it you will be in a better position than the competition in terms of your content and its positioning: * You will get an effective method replicable in each of your content * You will find out what is trending and how to position yourself against the competition * You will be able to improve your content in the eyes of Google and especially your readers * You will increase your personal brand and your online positioning * The latter will allow you to gain possible relationships such as jobs and business opportunities Keywords: google, seo, sem, internet, money, earn money, earn money online, digital money
Content Provider: An Atomic E-Business Model
by Peter Weill Michael R. VitaleSome organizations are better off working through third parties, rather than trying to serve directly the extremely large and diverse set of consumers online. This chapter looks at examples of content providers, or firms that create and provide content (information, products, or services) in digital form to customers through third parties.
Content Rules
by C. C. Chapman Ann HandleyThe guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with Content Rules.
Content and Copywriting: The Complete Toolkit for Strategic Marketing
by Margo BermanLearn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.
Content gekonnt: Strategie, Organisation, Umsetzung, ROI-Messung und Fallbeispiele aus der Praxis
by Matthias WesselmannIn diesem Praxishandbuch berichten Content-Marketing-Experten über Erfahrungen, Lernkurven und Erfolgsfaktoren – leicht verständlich, anregend und mit aktuellen Fallbeispielen illustriert.Dass der Kunde König ist, galt zwar schon immer, wurde im Marketing in der Vergangenheit aber nur selten befolgt. Unternehmen nutzten die Kommunikationskanäle zur Selbstdarstellung und achteten oft nicht darauf, ob sich ihre Kunden überhaupt dafür interessierten. Dieses Modell funktioniert im Zeitalter des Informationsüberangebots nicht mehr. Nun ist Marketing mit umgekehrter Stoßrichtung notwendig – aus Push- wird Pull-Kommunikation. Um relevant und erfolgreich zu sein, müssen Inhalte von potentiellen Kunden gesucht, gefunden und wertgeschätzt werden sowie eine dem Unternehmensziel förderliche Aktion auslösen. Das stellt völlig neue Anforderungen an die Organisation der Marketing-Arbeit und die Orchestrierung der Kommunikation. Der Job wird inhaltlich und strukturell anspruchsvoller. Zugleich ist in der Unternehmensführung ein neues Verständnis dafür erforderlich, was Marketingkommunikation zum Unternehmenserfolg beiträgt und welche Konsequenzen daraus intern folgen.Mit Beiträgen von Dr. Sepita Ansari Pir Seraei, Szyzygy PerformanceDr. Marc Calmbach, SINUS-InstitutChristian Clawien, fischerAppeltDr. James Edwards, SINUS-InstitutDr. Sabine Fischer, idea economyPhD Tim Gohmann, Behavioral Science LabChristian Goy ,Behavioral Science LabAnne Griep, fischerAppeltOle Grönwoldt, Ole Grönwoldt Spatial DesignDr. Angela Harre, University of Applied Sciences EuropeMarkus Hartmann, Pricing für AgenturenSarah Helm, Coca-ColaDr. Rolf Illenberger, VRdirectIngo Kahnt Temel Kahyaoglu, The Group of Analysts Lena Kapp, eologyDr. Christian Kortmann, fischerAppeltLeif Lewinski, fischerAppeltCarmela Melone, The Group of AnalystsKatrin Menne, MerckJanine Michel, AccorHotels DeutschlandSibylle Milka-Böhm, AccorHotels DeutschlandJulia Niebergall, Universität MünsterHeiko Packwitz, Lufthansa Industry SolutionsDietrich Pflüger, fischerAppeltDirk U. Proff, blueforte Isabel Rehmer, fischerAppeltCarl-Jochen Reinhard, Fork Unstable MediaProf. Dr. Ulrike Röttger, Westfälische Wilhelms Universität MünsterHeiko Scherer, clapp mobile Arne-Kristian Schulz, blueforteMario Strack, eologyPaul Taggart, FORK Unstable MediaLeif Ullmann, nwtnPatricia Unfried, eology Dr. Pascal Volz, fischerAppeltAnne Wahl, AccorHotels DeutschlandMatthias Wesselmann, fischerAppelt
Content is Currency: Developing Powerful Content For Web And Mobile
by Jon WuebbenIn the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
Content is Currency: Developing Powerful Content for Web and Mobile
by Jon WuebbenIn the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
Content is King: Writing And Editing Online
by David Mill David ChaffeyA growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels
by Avi SavarMaster the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively--ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity's new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
Contented Cows Still Give Better Milk, Revised and Expanded
by Bill Catlette Richard HaddenHow to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth. Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.
Contestable Markets Theory, Competition, and the United States Commercial Banking Industry (Financial Sector Of The American Economy Ser.)
by Ross N. DickensFirst published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Contested Agronomy: Agricultural Research in a Changing World (Pathways to Sustainability)
by John Thompson James SumbergThe dramatic increases in food prices experienced over the last four years, and their effects of hunger and food insecurity, as well as human-induced climate change and its implications for agriculture, food production and food security, are key topics within the field of agronomy and agricultural research. Contested Agronomy addresses these issues by exploring key developments since the mid-1970s, focusing in particular on the emergence of the neoliberal project and the rise of the participation and environmental agendas, taking into consideration how these have had profound impacts on the practice of agronomic research in the developing world especially over the last four decades. This book explores, through a series of case studies, the basis for a much needed ‘political agronomy’ analysis that highlights the impacts of problem framing and narratives, historical disjunctures, epistemic communities and the increasing pressure to demonstrate ‘success’ on both agricultural research and the farmers, processors and consumers it is meant to serve. Whilst being a fascinating and thought-provoking read for professionals in the Agriculture and Environmental sciences, it will also appeal to students and researchers in agricultural policy, development studies, geography, public administration, rural sociology, and science and technology studies.
Contested Capitalism: The political origins of financial institutions (Routledge Advances in International Political Economy)
by Richard W. CarneyThis book examines the political origins of financial institutions across fifteen developed democracies, with focused case studies on the US, France, Japan, Austria, and Germany. The institutional arrangements of financial systems are widely seen as a central distinguishing feature of ‘varieties of capitalism’. Through a wide-range of case studies, this book contends that political battles between landed interests, labor, and owners of capital have fundamentally shaped modern financial arrangements. Demonstrating how these conflicts have shaped contemporary financial architecture in a number of different contexts, author Richard W. Carney offers an innovative approach to explaining the distinctive capitalist arrangements of nation-states. By demonstrating the importance of landed interests to nations’ institutional configurations, the book has clear implications for developing countries such as India and China. Providing a detailed account of the development of financial institutions, this book will be of interest to students and scholars of political science, sociology, business, finance, and law. It will also offer insights valuable to government policymakers, analysts at international organizations, and the business community.
Contested Civil Society in Myanmar: Local Change and Global Recognition
by Maaike MatelskiAvailable open access digitally under CC-BY-NC-ND licence. This book centres on various contestations in Myanmar society and illustrates the ways in which these are reflected in civil society. The book offers a concise overview of recent political developments in the country, from the short-lived attempts at democratization to the 2021 military coup, and analyses the involvement of various civil society actors, as well as their international supporters. It incorporates multiple identities and fault lines in Myanmar society and explains how these influence diverse perceptions, framing and agenda setting as political developments unfold. The book provides an up-to-date overview of the main identities and contestations within Myanmar’s civil society and, by extension, within Myanmar society as a whole. It also gives recommendations to donors, policy makers and researchers wishing to better understand and support local civil society actors operating in repressive environments.
Contested Coastlines: Fisherfolk, Nations and Borders in South Asia
by Charu Gupta Mukul SharmaThis book is about the tragic journeys and livelihood insecurities of coastal fisherfolk jailed by India, Pakistan, Sri Lanka and Bangladesh for having entered each other’s territorial waters. While reflecting on national anxieties and the deleterious politics of boundaries, it reveals how these fisherfolk create alternative maps and a new world of ‘debordering’. These fishworkers and coastal conflicts have been subjects of everyday news, but never a subject of serious study. A first of its kind, the present book breaks new ground by examining the journeys of these fisherfolk and coastal conflicts in South Asia from several overlapping but distinct perspectives: declining sea resources, security and border anxieties, suffering of the fisherfolk, their ambiguous identities and transnational movements. The book is also innovative in terms of methodology: it is fisherfolk-centric as it marginalizes the concerns of the state from the perspective of security; it questions the very basis of security and argues for a shift in its perspective.
Contested Commodities
by Margaret Jane RadinNot only are there willing buyers for body parts or babies, Radin observes, but some desperately poor people would be willing sellers, while better-off people find such trades abhorrent. Radin observes that many such areas of contested commodification reflect a persistent dilemma in liberal society: we value freedom of choice and simultaneously believe that choices ought to be restricted to protect the integrity of what it means to be a person. She views this tension as primarily the result of underlying social and economic inequality, which need not reflect an irreconcilable conflict in the premises of liberal democracy.As a philosophical pragmatist, the author therefore argues for a conception of incomplete commodification, in which some contested things can be bought and sold, but only under carefully regulated circumstances. Such a regulatory regime both symbolizes the importance of nonmarket value to personhood and aspires to ameliorate the underlying conditions of inequality.
Contested Communities: Class, Gender, and Politics in Chile’s El Teniente Copper Mine, 1904-1951
by Thomas Miller KlubockIn Contested Communities Thomas Miller Klubock analyzes the experiences of the El Teniente copper miners during the first fifty years of the twentieth century. Describing the everyday life and culture of the mining community, its impact on Chilean politics and national events, and the sense of self and identity working-class men and women developed in the foreign-owned enclave, Klubock provides important insights into the cultural and social history of Chile. Klubock shows how a militant working-class community was established through the interplay between capitalist development, state formation, and the ideologies of gender. In describing how the North American copper company attempted to reconfigure and reform the work and social-cultural lives of men and women who migrated to the mine, Klubock demonstrates how struggles between labor and capital took place on a gendered field of power and reconstituted social constructions of masculinity and femininity. As a result, Contested Communities describes more accurately than any previous study the nature of grassroots labor militancy, working-class culture, and everyday politics of gender relations during crucial years of the Chilean Popular Front in the 1930s and 1940s.
Contested Economic Institutions: The Politics of Macroeconomics and Wage Bargaining in Advanced Democracies (Cambridge Studies in Comparative Politics)
by Helen V. Milner Torben Iversen Robert H. Bates Ellen Comisso Peter Lange Joel Samuel MigdalThis book helps explain one of the most intriguing and politically salient puzzles in comparative political economy: why some countries have much higher unemployment rates than others. Contrary to new classical economics the focus is on explaining distribution and equilibrium unemployment, and contrary to neo-corporatist theory the role of monetary policy and rational expectation is integral to the analysis. The book makes two central arguments. The first is that monetary policies affect equilibrium employment whenever wages are set above the firm level. The second argument focuses on the distributive effects of different institutions, and models institutional design as a strategic game between partisan governments and cross-class alliances of unions and employers.