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Conversations with Frank Gehry
by Barbara IsenbergAn unprecedented, intimate, and richly illustrated portrait of Frank Gehry, one of the world's most influential architects. Drawing on the most candid, revealing, and entertaining conversations she has had with Gehry over the last twenty years, Barbara Isenberg provides new and fascinating insights into the man and his work.Gehry's subjects range from his childhood--when he first built cities with wooden blocks on the floor of his grandmother's kitchen--to his relationships with clients and his definition of a "great" client. We learn about his architectural influences (including Le Corbusier and Frank Lloyd Wright) and what he has learned from Michelangelo, Rembrandt, and Rauschenberg.We explore the thinking behind his designs for the Guggenheim Bilbao and the Walt Disney Concert Hall, the redevelopment of Atlantic Yards in Brooklyn and Grand Avenue in Los Angeles, the Gehry Collection at Tiffany's, and ongoing projects in Toronto, Paris, Abu Dhabi, and elsewhere. And we follow as Gehry illuminates the creative process by which his ideas first take shape--for example, through early drawings for the Guggenheim Museum in Bilbao, when the building's trademark undulating curves were mere scribbles on a page. Sketches, models, and computer images provided by Gehry himself allow us to see how so many of his landmark buildings have come to fruition, step by step.Conversations with Frank Gehry is essential reading for everyone interested in the art and craft of architecture, and for everyone fascinated by the most iconic buildings of our time, as well as the man and the mind behind them.From the Hardcover edition.
Conversations with Green Gurus
by Laura Miles Louella MazurThe collected wisdom of some of the world's most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of "thinkers" - those who have set the agenda, and of "doers" - those business people who made the green cause their mission long before it became so prominent. The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. Interviewees include energy guru Amory Lovins, former Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin Tickell and business leader Ray Anderson, among others. The cutting edge thinking of the book's contributors provides businesses with the information they need when considering how to change in a green direction. The end result is an illuminating insight into both general views on sustainability as well as good and bad business decisions made in the search for sustainability. The full list of green gurus include: Ray Anderson, founder and chairman of Interface Inc, one of TIME Magazine's 'Heroes of the Environment' James Cameron, founder of Executive Director and Vice-Chairman of Climate Change Capital (CCC) Paul Dickinson, CEO of the Carbon Disclosure Project John Elkington, founding partner and director of Volans, co-founder of SustainAbility, world authority of sustainable development, author of The Green Consumer Guide John Grant, author of The Green Marketing Manifesto, frequent conference speaker and prolific blogger Denis Hayes, President and CEO of The Bullitt Foundation, Chair of the International Earth Day Network Gary Hirshberg, President and Chief Executive Officer of Stonyfield Farm, the world's largest producer of organic yogurt Tony Juniper, former Executive Director of Friends of the Earth (FoE), environmental campaigner, author and commentator Professor Sir David King, Director of the Smith School of Enterprise and the Environment at the University of Oxford Amory B. Lovins, environmentalist, Chairman and Chief Scientist of Rocky Mountain Institute Professor Wangari Maathai, environmental and political activist, Nobel Peace Prize Winner Ricardo Navarro, founder and director of the Salvadoran Centre for Appropriate Technology (CESTA), winner of the prestigious Goldman prize Dr Vandana Shiva, physicist, environmental activist and author Jeffrey Swartz , CEO of Timberland Worldwide Sir Crispin Tickell, diplomat, academic, environmentalist, author
Conversations with Marketing Masters
by Laura Miles Louella MazurConversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Conversations with Your Financial Therapist: Stories and Scripts to Grow Your Money Mindset
by Erika WassermanImprove your financial wellbeing by thinking and speaking about money in a new way Conversations with Your Financial Therapist: Stories and Scripts to Grow Your Money Mindset offers a fresh, empathetic approach to understanding and improving your relationship with money. Through relatable stories, practical scripts, and real-life examples, the book explores how emotions, past experiences, and cultural beliefs shape our financial decisions. Written by Erika Wasserman, one of fewer than 100 Certified Financial Therapists worldwide, this book includes: The Money Mindset Method, a unique framework to simplify the money conversations and decision-making processes. Tips for awkward conversations surrounding money, encouraging self-awareness, practical problem-solving, and empathy to build trust, improve communication, and foster healthier relationship with money Chapters focusing on money management at each stage of life, from starting out as a young adult with credit card debt, to merging money with a partner to separating money with a partner, to taking care of aging parents and adult children. This book covers several key life stages and financial challenges that come with that phase of life. Actionable steps to build trust, improve communication, and foster healthier relationships with money. By focusing on mindset over management, Erika empowers readers to reduce shame, create financial intimacy, and embrace opportunities for growth. Whether you’re navigating money with a partner, family member, or yourself, Conversations with Your Financial Therapist: Stories and Scripts to Grow Your Money Mindset is an essential read for all individuals experiencing a life shift and seeking to forge new, healthier habits that fuel both your wealth and wellbeing.
Conversion Optimization: The Art and Science of Converting Prospects to Customers
by Khalid Saleh Ayat ShukairyHow do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?Explore case studies involving significant conversion rate improvementsWalk through different stages of a sale and understand the value of eachUnderstand your website visitors through persona creationConnect with potential customers and guide them toward a conversionLearn how to deal with FUDs -- customer fears, uncertainties, and doubtsExamine the path that visitors take from landing page to checkoutTest any change you make against your original design"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Conversion-Optimierung: Über 150 Praxistipps zu datengetriebenem Marketing, Analytics & Webseitenoptimierung
by Tobias LooscheldersDieses Buch ist ein praxiserprobter Guide, mit dem Sie Ihre Marketing-Kampagnen, Landingpages und Websites systematisch optimieren können. Zugleich ist es ein perfekter Leitfaden für den Einstieg in ein datengetriebenes Marketing. Es richtet sich an Berufseinsteiger im professionellen Online-Marketing und Marketers mit einigen Jahren Erfahrung, die nun den nächsten Schritt tun wollen.Über die Conversion-Optimierung werden Online-Kampagnen und Webseiten erfolgreicher gemacht – zudem lernt man viel über seine Kund:innen. Die Grundlage dafür sind Daten. Diese bilden das Fundament für effektive Maßnahmen wie A/B-Testing, Personalisierung und letztlich mehr Umsatz. Wer die dafür notwendigen Tools, Prozesse und KPIs beherrscht, erzielt bessere Ergebnisse und schafft entscheidende Wettbewerbsvorteile für das eigene Unternehmen.Das Buch ist gespickt mit handfesten Tipps für Marketers, die konsequent Ihr Online-Marketing mit einem datengetriebenen Ansatz nach vorne bringen wollen. Konkrete Modelle und Vorgehensweisen schaffen dafür Sicherheit und Durchblick. Tobias Looschelders erklärt u.a., wie die Optimierung von Webseiten mit dem 6-stufigen RETURN-Modell funktioniert, die Priorisierung von A/B-Tests mit dem SCORE-Framework verbessert wird oder Digital-Marketing-Maßnahmen optimiert werden können.Aus dem InhaltConversion Rates optimieren und mit effizienterem Marketing Geld sparenErfolgreiche Webseitenoptimierung: Best Practices mit dem RETURN-ModellA/B-Testing: mit Experimenten Webseiten systematisch optimierenErfolgreiche Optimierung und A/B-Testing von DigitalkampagnenIndividualisierte Webseiten und personalisiertes MarketingDie Geheimnisse funktionierender Conversion-OptimierungMit Gastbeiträgen von Philipp Mantel (case study air up GmbH) und Benjamin Uhlmann (case study Reishunger GmbH)Was Sie aus den einzelnen Kapitel mitnehmen werden:Aus Kapitel 1 „Conversion-Optimierung als Motor des Online-Erfolg“Was Conversions sind und weshalb die Conversion Rate ein so wichtiger Optimierungshebel ist.Wie sich die relevantesten Ansprüche und Bedürfnisse von Web-User:innen aktuell darstellen.Warum es so wichtig ist, über die verschiedenen Nutzergruppen Ihrer Webseite nachzudenken.Welche die wichtigsten Werkzeuge der Conversion-Optimierung sind.Wie Sie gute Optimierungsideen entwickeln.Einen konkreten 10-Schritte-Plan für die Implementierung datengetriebenen Marketings in Ihrem Unternehmen.Aus Kapitel 2 „Erfolgreiche Webseitenoptimierung“Die sechs wichtigsten Kategorien der Webseitenoptimierung.Worauf Sie achten sollten um Erstbesucher:innen Ihrer Webseite in den wichtigen ersten Sekunden für sich zu gewinnenMaßnahmen zur Steigerung der Interaktion mit Ihrer Webseite.Wie Sie die Benutzerfreundlichkeit von Webseiten erhöhen und Hürden für die Nutzer:innen abbauen.Wie Sie über Ihre Webseite klar und zielführend kommunizieren und erfolgreich argumentieren.Diverse Impulse, wie Sie Ihre Internetpräsenzen vertrauensschaffender gestalten können.Aus Kapitel 3 „A/B-Testing“Was Sie alles A/B-testen können, um den Erfolg Ihrer Webseite zu verbessern.Praktische Tipps zum A/B-Testing von Webseiten und welche Stolpersteine es zu vermeiden gilt.Warum es so wichtig ist, Testlaufzeiten einzuhalten (auch wenn es schwerfällt).Mit welchem kostenfreien Tool Sie ins A/B-Testing einsteigen können.Welche Kennzahlen Sie benötigen und warum dazu keine theoretische Statistik nötig ist.Wie Sie erfolgreich Test-Hypothesen formulieren.Konkretes Handwerkzeug, um Ihre Testideen faktenbasiert priorisieren zu können.Aus Kapitel 4 „Erfolgreiche Optimierung und A/B-Test
Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization
by Benji RabhanA holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Converted: The Data-Driven Way to Win Customers' Hearts
by Neil HoyneWhen the world&’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google&’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you&’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers&’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Convertible Arbitrage
by Calamos Nick P.Minimize risk and maximize profits with convertible arbitrage Convertible arbitrage involves purchasing a portfolio of convertible securities-generally convertible bonds-and hedging a portion of the equity risk by selling short the underlying common stock. This increasingly popular strategy, which is especially useful during times of market volatility, allows individuals to increase their returns while decreasing their risks. Convertible Arbitrage offers a thorough explanation of this unique investment strategy. Filled with in-depth insights from an expert in the field, this comprehensive guide explores a wide range of convertible topics. Readers will be introduced to a variety of models for convertible analysis, "the Greeks," as well as the full range of hedges, including titled and leveraged hedges, as well as swaps, nontraditional hedges, and option hedging. They will also gain a firm understanding of alternative convertible structures, the use of foreign convertibles in hedging, risk management at the portfolio level, and trading and hedging risks. Convertible Arbitrage eliminates any confusion by clearly differentiating convertible arbitrage strategy from other hedging techniques such as long-short equity, merger and acquisition arbitrage, and fixed-income arbitrage. Nick Calamos (Naperville, IL) oversees research and portfolio management for Calamos Asset Management, Inc. Since 1983 his experience has centered on convertible securities investment. He received his undergraduate degree in economics from Southern Illinois University and an MS in finance from Northern Illinois University.
Convertible Notes in Seed Financings
by Ramana Nanda Robert F. White William R. KerrThis note introduces convertible notes in angel financing. It begins by delineating the differences between a priced and non-priced round. It then describes a specific example of a convertible note, with attention paid to technical details regarding valuation caps
Convertible Securities
by George Chacko Eli Peter StrickThis case covers the general characteristics of convertible securities and briefly discusses their history, investors, issuers, and method of valuation.
Converting Land from Rural to Urban Uses (Routledge Revivals)
by A. Allan SchmidThis title aims to use social science research to contribute towards solving policy problems raised by the rural to urban land conversion process and by high land prices in particular. Ultimately, this book aims to develop the information useful to public decisions on zoning, taxation, public investments, transport systems, new towns, and so on, as they might affect the cost and quality of the conversion process. This book will be of interest to students of environmental studies.
Convex Analysis for Optimization: A Unified Approach (Graduate Texts in Operations Research)
by Jan BrinkhuisThis textbook offers graduate students a concise introduction to the classic notions of convex optimization. Written in a highly accessible style and including numerous examples and illustrations, it presents everything readers need to know about convexity and convex optimization. The book introduces a systematic three-step method for doing everything, which can be summarized as "conify, work, deconify". It starts with the concept of convex sets, their primal description, constructions, topological properties and dual description, and then moves on to convex functions and the fundamental principles of convex optimization and their use in the complete analysis of convex optimization problems by means of a systematic four-step method. Lastly, it includes chapters on alternative formulations of optimality conditions and on illustrations of their use."The author deals with the delicate subjects in a precise yet light-minded spirit... For experts in the field, this book not only offers a unifying view, but also opens a door to new discoveries in convexity and optimization...perfectly suited for classroom teaching." Shuzhong Zhang, Professor of Industrial and Systems Engineering, University of Minnesota
Convex Duality and Financial Mathematics (SpringerBriefs in Mathematics)
by Peter Carr Qiji Jim ZhuThis book provides a concise introduction to convex duality in financial mathematics. Convex duality plays an essential role in dealing with financial problems and involves maximizing concave utility functions and minimizing convex risk measures. Recently, convex and generalized convex dualities have shown to be crucial in the process of the dynamic hedging of contingent claims. Common underlying principles and connections between different perspectives are developed; results are illustrated through graphs and explained heuristically. This book can be used as a reference and is aimed toward graduate students, researchers and practitioners in mathematics, finance, economics, and optimization. Topics include: Markowitz portfolio theory, growth portfolio theory, fundamental theorem of asset pricing emphasizing the duality between utility optimization and pricing by martingale measures, risk measures and its dual representation, hedging and super-hedging and its relationship with linear programming duality and the duality relationship in dynamic hedging of contingent claims
Conveyors: Application, Selection, and Integration (Systems Innovation Book Series)
by Patrick M McGuireThis new edition continues on its journey of being an introduction to the wide variety of conveyor types and application methods available. It discusses conveyor and system design and in its new edition, expands on information about sorters and motorized roller conveyors, new information on robotic interfaces, as well as some of the trade-offs made when conveyor design rules are intentionally broken. Each chapter now also includes questions and problems to help reinforce the material covered. Conveyors: Application, Selection, and Integration includes a pictorial of various installations of conveyors in detail that the reader can model after. It presents common application mistakes made and discusses how the reader can avoid them in the future during the integration process. The book focuses on conveyor application information that is offered in just this book and discusses the effect that extreme temperatures have while providing real-life examples of conveyor system design that may at times break common design rules. This book is a resource for engineers, managers, and executives who want to gain a better understanding of conveyors and their application. It is also for colleges and universities that offer industrial and/or manufacturing engineering curricula.
Conveyors: Application, Selection, and Integration (Systems Innovation Book Series)
by Patrick M McGuireThis is probably the first book in 40 years to comprehensively discuss conveyors, a topic that seems mundane until the need arises to move material from point A to point B without manual intervention. This book gives industrial designers, engineers, and operations managers key information for determining which type of conveyor to purchase and how to use it to meet their transport needs. It discusses requirements for specific products or materials and environmental factors, including extreme temperatures. Each chapter covers a specific type of conveyor including chain, belt, and gravity varieties, highlighting the primary features such as load capacity and rate and operation.
Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life
by Nicholas BoothmanNow in paperback, revised throughout, with a timely new chapter and title—The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn’t stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."—Marty Edelston, publisher, BottomLine/Personal. And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that."—Matthew Bishop, The Economist. Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person—and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer—drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.
Convince with Data, Inspire with Stories: Data Storytelling in Project Management
by Friederike OehlerkingIn companies—and especially in project management—we often find ourselves in a conflict: we need to make business decisions based on insights from data analysis. For the analysis itself, we dive deep into the details of our Data Lakes 4.0. But when we surface and try to present our findings to management as a decision paper, we fail precisely because of those details. Why? Because our audience&’s brains shut down when faced with too many dry facts. Data storytelling solves this problem. Our brains respond better to stories than to a list of pure numbers. In data storytelling, data is presented alongside an easy-to-understand visualization and an engaging narrative. The usual information overload is reduced to essential and relevant key messages. This makes the content more understandable and forms a solid foundation for business decisions. Enriched with scientific facts about how our brains work and &“veteran stories&” from project management, this book shows ways to combat &“Death by PowerPoint&” and free the world from poor presentations. The Contents What is Data Storytelling? Projects, Communication, and Presentations States of Data Storytelling: Audience, Aha Moment, Storyboard, Narrative Arc Visualization: Pre-attentive Attributes, Gestalt Principles, Slide Design, Data and Presentation Visualization
Convinced!: How to Prove Your Competence & Win People Over
by Jack NasherCompetence does not speak for itself! You can't simply display it; you have to draw people's attention to it. World-renowned negotiation and deception detection expert, business professor, and mentalist Jack Nasher offers effective, proven techniques to convince others that we are talented, trustworthy, and yes, even brilliant. Nasher offers the example of Joshua Bell, possibly the world's most famous violinist. In January 2007, at rush hour, he stepped into a Washington, DC, subway station, dressed like any street busker, and began to play a $4,000,000 Stradivarius. It was part of an experiment staged by a journalist of the Washington Post, who expected Bell's skill alone to attract an immense, awed crowd. But Bell was generally ignored, and when he stopped, nobody applauded. He made $34.17.The good news is that you don't have to accept obscurity: you can positively affect others' perception of your talent. Whether you're looking for work, giving an important presentation, seeking clients or customers for your business, or vying for a promotion, Nasher explains how to use techniques such as expectation management, verbal and nonverbal communication, the Halo Effect, competence framing, and the power of nonconformity to gain control of how others perceive you. Competence is the most highly valued professional trait. But it's not enough to be competent, you have to convey your competence. With Nasher's help you can showcase your expertise, receive the recognition you deserve, and achieve lasting success.
Convolution Copula Econometrics (SpringerBriefs in Statistics)
by Umberto Cherubini Sabrina Mulinacci Fabio GobbiThis book presents a novel approach to time series econometrics, which studies the behavior of nonlinear stochastic processes. This approach allows for an arbitrary dependence structure in the increments and provides a generalization with respect to the standard linear independent increments assumption of classical time series models. The book offers a solution to the problem of a general semiparametric approach, which is given by a concept called C-convolution (convolution of dependent variables), and the corresponding theory of convolution-based copulas. Intended for econometrics and statistics scholars with a special interest in time series analysis and copula functions (or other nonparametric approaches), the book is also useful for doctoral students with a basic knowledge of copula functions wanting to learn about the latest research developments in the field.
Cook Composites and Polymers Co.
by Rachel Gordon Michael W. Toffel Deishin LeeThis case describes how a company improves resource efficiency and process quality in its manufacturing process by developing a waste by-product into a new product. The case describes how CCP cleans production equipment between batches using styrene, which becomes a costly hazardous waste. Having worked on minimizing waste for the past 20 years, CCP believed it could not reduce the use of styrene without risking product quality. Instead, CCP was exploring the development of a by-product from its "rinse styrene," but faces uncertainty regarding the operational, financial, and environmental implications of doing so. This case contains data to support quantitative analyses of financial, operational, and environmental issues including some basic life-cycle analysis (LCA) calculations that focus on greenhouse gas emissions.
Cookery for the Hospitality Industry
by Graham DodgshunA must-have book for thirty years, and now in its sixth edition, Cookery for the Hospitality Industry remains Australia's most trusted and reliable reference for commercial cookery students, apprentice chefs and those studying vocational courses in schools. It covers the essential skills, methods and principles of cookery as well as the core competencies listed within the Australian National Training Package for Commercial Cookery. This book provides trade apprentices and commercial cookery students with everything they need to know to achieve trade status and more. It is the only textbook that genuinely addresses the needs of Australian students by covering Australian qualifications and reflecting Australian conditions, ingredients and our unique cuisine.
Cooking Down a Storm: Changing Culture at Pasta Serafina (A)
by Francesca Gino Raffaella Sadun Susanna GallaniPlant management at Pasta Serafina, a pasta producer in the south of Italy, is struggling to contain employee absenteeism. While the misbehavior is concentrated in a minority of the workers, its effects impact not only the plant's performance, but also the climate and work environment. Embedded in institutional and legal environment that allows very little room for corrective action, and already dealing with persistent low margins, management decides to address the issue by asking the employees themselves to find a solution to the problem. The case exposes students to managerial challenges associated with curbing moral hazard and changing the company culture in a setting where standard legal and contractual tools, such as firing workers for performance or using incentives to influence behaviors, are not available.
Cooking Down a Storm: Changing Culture at Pasta Serafina (B)
by Francesca Gino Raffaella Sadun Susanna GallaniThe case complements Pasta Serafina (A) by describing the aftermath of a town hall meeting in which management had publicly denounced the absenteeism problem and challenged the employees to find a solution. In spite of the initial mistrust against management, the fear of an imminent plant closure coupled with the relief associated with finally being able to be heard by management, pushes the employees to act to contain the problem themselves. Within a short time, absenteeism hits record lows. Management, however, is left wondering about the sustainability of the new culture.
Cooking Up a Business
by Rachel HofstetterStories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary's Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin's Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today: * How to create a national brand--with no connections or experience * The secret to getting meetings with grocery store buyers * The number one thing you need to know about food safety regulations * Why a grassroots budget might actually help you succeed * Specific advice for gluten-free, organic, wine, and beverage companies * What every entrepreneur wishes someone had told them at the beginning * Why doing what you love is always a good idea