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Copywriting: Bullet Guides
by Tina KonstantOpen this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales
Coral Reefs
by Seymour SimonSeymour Simon knows how to explain science to kids and make it fun. He was a teacher for more than twenty years, has written more than 250 books, and has won multiple awards. <P><P>In Coral Reefs, Simon introduces elementary-school readers to the oceans’ reefs through wonderful descriptions and stunning full-color photographs. He encourages appreciation of the ecology of coral reefs, explains why they are in danger, and suggests ways kids can help save the endangered reefs. Lexile Measure: NC1110L
Cord Cutting For Dummies
by Paul McFedriesCut the cable television cord and cut your monthly bills Are you one of those people who have 500 television channels to choose from and you can never find anything to watch? Maybe it’s time to cut the cable cord and take full control of what’s on your television. All you need to get started with this popular money saving strategy is an Internet connection, a device to stream to, and the advice in this book. With Cord Cutting For Dummies, you go from evaluating if cord cutting is the right choice for your budget to acquiring the technology to get the programming you actually want. You’ll discover the technology you need for streaming, select the service or services that fit your needs, and make the components of your setup work together—all within your budget. Cord Cutting For Dummies offers the steps to going from wired to wireless, including: Deciding if you need to upgrade your Wi-Fi equipment and service. Evaluating your current devices. Adding a smart TV to the mix. Choosing the best streaming services for you—including some free options When you’re ready to untether yourself from the cable or satellite, Cord Cutting For Dummies shows you, step by step, how to break free. Pick up a copy and you’ll be watching your favorite movie or TV show in no time!
Core Auditing Standards for Practitioners
by Katharine Bagshaw John SelwoodThe only book on the market specifically designed to help audit staff stay ahead of inspectorsThis comprehensive, practical, and theoretical guide covers the key ISAs that underpin audit methodologies and the recently revised ISAs that cause practitioners the most concern. It is designed to enhance auditors' understanding of critical ISAs, reducing their dependence on methodologies to mediate and explain ISA requirements. Using plenty of examples, the book helps audit staff learn to tailor audit methodologies and remove redundancies, as well as form high-quality judgments with a thorough grounding in ISA to serve in discussions with file reviewers and audit inspectors.Features practical examples that appeal to auditors with technical responsibilitiesCovers key topics such as smaller audits, management override of controls, documenting judgments, and dealing with accounting estimates and written presentationsIdeal for practitioners in companies and accounting firms, as well as auditing studentsIncludes access to a companion website with constantly updating ISAs and case studiesMixing theory with practical examples, Core Auditing Standards for Practitioners provides experienced audit staff with key ISA-related information they need to succeed.
Core Brand Message: How to Build a Unique Brand
by Mike MoserThe core brand message is the key message that your company will be communicating to all its audiences. All other messages coming from the company will be offshoots of this message. This chapter will take you through a process that will ensure that the brand message you come up with will work in the marketplace for years to come.
Core Brand Values: How to Build a Unique Brand
by Mike MoserThis chapter will help you articulate your company's core brand values, which make up the foundation for every decision your company makes-from the kind of people you hire, to the kinds of customers you pursue, to the marketing decisions you make. A worksheet to guide you through the process is included.
Core Competence of the Corporation (HBR Bestseller)
by Gary Hamel C. K. PrahaladA company's competitiveness derives from its core competencies and core products. Core competence is the collective learning in the organization, especially the capacity to coordinate diverse production skills and integrate streams of technologies. First companies must identify core competencies, which provide potential access to a wide variety of markets, make a contribution to the customer benefits of the product, and are difficult for competitors to imitate. Next companies must reorganize to learn from alliances and focus on internal development. McKinsey Award Winner.
Core Concepts of Government & Not-for-Profit Accounting
by Penelope S. Wardlow Michael H. GranofWe wrote this text for graduate and upper-level undergraduate accounting courses and graduate courses in public administration and public affairs.
Core Labour Standards and International Trade: Lessons from the Regional Context
by Kofi AddoThis book examines the labour standards provisions in a number of Regional and Bilateral Trade Agreements, and assesses the potential of using the relevant clauses in these trade agreements as a benchmark for a multilateral approach. Based on the lessons learned from the Regional model, the book proposes a Global Labour and Trade Framework Agreement (GLTFA) combined with a joint ILO/WTO enforcement mechanism to resolve the contentious issue of the link between the CLS and international trade. The history of the linkage between the Core Labour Standards (CLS) and international trade dates back roughly 150 years, and has recently become one of the most vexing issues facing policy-makers. At the heart of the debate is the question whether or not trade sanctions should be imposed on countries that do not respect the CLS as embodied in multilateral conventions administered by the International Labour Organization (ILO). Concretely, this would entail inserting a social clause in the World Trade Organization (WTO) rules, and would trigger the imposition of sanctions on those countries that do not adhere to the CLS.
Core Macroeconomics (3rd Edition)
by Eric P. Chiang Gerald W. StoneWith this new edition, Eric Chiang transforms CoreMacroeconomics into a text/media resource well attuned to today’s students. Long active in the economics education community, Chiang brings a contemporary teacher’s perspective to the book, supporting a variety of learning approaches by introducing modern topics, new pedagogy, a more visual presentation, and well-integrated media tools. All this while maintaining the book’s defining focus on just those topics instructors cover most often in the course.
Core Management for HR Students and Practitioners
by Peter Winfield Ray Bishop Keith PorterThis is the second edition of the successful text published in 2000.The text continues to include self- assessment exercises, exam question, further reading and research and uses short case studies and articles to relate theory to practice.The new edition is completely up-dated with more extracts from Personnel Today and linked in to a website provided by the authors. The book provides excellent coverage of the CIPD syllabus for three core areas of the CIPD syllabus, Managing People, Managing Activities and Managing a business context. New end of chapter website links are included.
Core Tax Legislation and Study Guide 2022 Core Tax Legislation and Study Guide 2022
by Stephen BarkoczyCore Taxation Legislation and Study Guide is a reference text for students undertaking tax subjects. It provides curated extracts of legislation as well as useful guidance on study skills. Part 1: The Study Guide assists students to prepare for a tertiary taxation course and conduct basic taxation research. It refers to key reference material, including websites and research tools, and includes useful tips on study techniques, researching a tax problem, essay writing and presentation, answering taxation law exam questions and how to cite legislation, cases, articles, rulings and reports for assignments. Part 2: The Core Tax Legislation comprises selected extracts from relevant sections of taxation legislation and regulations. An essential resource, this text allows students to access the parts of the legislation they will need for a taxation law course in a time-saving and user-friendly way. Core Taxation Legislation and Study Guide 2022 is designed to be used in conjunction with Foundations of Taxation Law 2022.
Core Values and Decision-Making for Sustainable Business: An International Perspective (Sustainable Business Development)
by Mahmoud Al-Kilani Arie Hans Verkuil Uta Milow Andreas HinzThis open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, small and medium-sized enterprises (MSMEs), and cover circular economy and responsible consumption. Others look at the normative framework conditions for business development; sustainability in supply chains; the involvement of stakeholders and their influence on market presence; entrepreneurial decision-making for sustainability; and approaches to teaching international and sustainability-oriented entrepreneurship. The volume sheds light on the pivotal role MSMEs play in shaping a sustainable future and is written for researchers, practitioners, and students working on related topics.
Core-periphery Relations And Organisation Studies
by Gavin Jack Robert Westwood Farzad Rafi Khan Michal FrenkelCore-Periphery Relations and Organization Studies draws together postcolonial and indigenous thinking through the conceptual lens of core-periphery relations to advance debate in organization studies. A particular aim of this book is to broaden, deepen and critically reassert a postcolonial imagination in this domain.
CoreMicroeconomics (Third Edition)
by Eric P. ChiangWith this new edition, Eric Chiang transforms CoreMicroeconomics into a text/media resource well attuned to today’s students. Long active in the economics education community, Chiang brings a contemporary teacher’s perspective to the book, supporting a variety of learning approaches by introducing modern topics, new pedagogy, a more visual presentation, and well-integrated media tools. All this while maintaining the book’s defining focus on just those topics instructors cover most often in the course.
Corey Robinson at Sprint Corporation (A)
by Linda A. Hill Anthony J. Mayo Lisa A. PodeCorey Robinson is promoted to a new position at Sprint during a time of much internal change within the company. Asks readers to consider how he sets the tone to his new management team and how effective he is in building credibility in his new leadership role. A rewritten version of an earlier case.
Corey Robinson at Sprint Corporation (B)
by Linda A. Hill Anthony J. Mayo Lisa A. PodeSupplements the (A) case. A rewritten version of an earlier supplement.
Corey Thomas and the IPO
by Steven Rogers Derrick CollinsCorey Thomas, CEO of the company Rapid7, must decide if it is the right time to take the 15-year old startup public, as it stood poised to capitalize on what appears to be the next frontier for digital technology markets - cybersecurity. In spite of positive industry trends, there are some nagging concerns that this might be a risky time in the public capital markets. The company had just completed an acquisition and he had additional concerns that the public markets may not tolerate the inevitable early losses involved with the new acquisition. Moreover, the company's principal financiers are venture capital investors and an IPO or sale will represent an investment exit for them and their goal is return maximization.
Corey Thomas and the IPO
by Derrick Collins Steven S. RogersCorey Thomas, CEO of the company Rapid7, must decide if it is the right time to take the 15-year old startup public, as it stood poised to capitalize on what appears to be the next frontier for digital technology markets - cybersecurity. In spite of positive industry trends, there are some nagging concerns that this might be a risky time in the public capital markets. The company had just completed an acquisition and he had additional concerns that the public markets may not tolerate the inevitable early losses involved with the new acquisition. Moreover, the company's principal financiers are venture capital investors and an IPO or sale will represent an investment exit for them and their goal is return maximization.
Corinthian Wisdom, Stoic Philosophy, and the Ancient Economy
by Timothy A. BrookinsThis work re-examines the divisive wisdom that Paul addresses in 1 Corinthians. Challenging the recent consensus that the Corinthians' wisdom was rooted primarily in the Greco-Roman rhetorical tradition, Timothy A. Brookins offers a revisionary thesis centered on discourse similarities between the perspective of the Corinthian "wise" and the Stoic system of thought. Brookins argues that several members of the church, after hearing Paul's initial gospel message, construed that message in terms of Stoic philosophy and began promoting a kind of "Stoic-Christian" perspective that helped to precipitate divisions in the church. Being apprised of their views, Paul then exploited the "Stoic" discourse of his opponents in order to sustain common discursive ground. In addition to providing a fresh synthesis of the data in 1 Corinthians, Brookins brings in cutting-edge research on the ancient economy as he explores questions related to philosophical education and social status within the church community.
Cork'd: Building a Social Network for Wine Lovers
by Peter A. ColesLindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have large user bases. How can Cork'd gain traction in this crowded space?
Cornell University Press, Est. 1869: Our First 150 Years
by Karen M. LaunA history of the first 150 years of Cornell University Press.
Corner-Store Dreams and the 2008 Financial Crisis: A True Story about Risk, Entrepreneurship, Immigration, and Latino-Anglo Friendship (Palgrave Studies in Literary Anthropology)
by Peter WoganThis book tells the incredible true story of Ranulfo Ju#65533;rez, a Mexican immigrant. After working for years in the fields of Oregon and becoming a U. S. citizen, Ranulfo started making plans to buy a small bakery in 2005. But not knowing if the economy would hold steady, Ranulfo examined his dreams every morning in search of secret clues foretelling insight and a successful bakery--or homelessness. Ranulfo also enlisted author Peter Wogan, a white anthropology professor with a penchant for self-doubt, as his confidante and sidekick in this quest. Readers won't know until the end whether Ranulfo became another innocent victim of the Financial Crisis of 2008, but, throughout, they will see Ranulfo and Peter confront naysayers and cheats, as well as their own differences and fears. Like Don Quixote, this book is comical, subversive, and inspirational.
Cornered: Big Tobacco at the Bar of Justice
by Peter PringleIn New Orleans, the widow of an attorney who died of lung cancer vowed to avenge his death by suing the tobacco companies. In Clarksdale, Mississippi, an outraged country lawyer discovered the cost of lung cancer care as his secretary's mother lay dying. In Washington, D.C., a young pediatrician became the first FDA administrator in ninety years to decide nicotine should be regulated as a drug. All three were warned: Don't mess with Big Tobacco.Then a $9-an-hour law clerk in Louisville, Kentucky, stole thousands of incriminating tobacco company documents. Suddenly, an untouchable industry was under siege. In the vanguard of the attack were the nation's toughest liability lawyers. Thirty-nine states would ultimately join the battle, seeking billions of Midicaid dollars spent on tobacco-related diseases. The costliest civil litigation in history had begun.The $50 billion tobacco industry had finally met its match. Motivated as much by anger as by greed, liability lawyers with noms de guerre like "the Aspestos Avenger" and "the Master of Disaster" outflanked and outsmarted the once invincible legal armies of Big Tobacco. In 1994, sixty of these lawyers came together, pooling their talents, their time, and their war chests to launch a ferocious nationwide assault. At the same time, they provided the legal muscle behind the state suits. Three years later, they had forced the industry to the negotiating table. The result is a $368 billion deal that will eventually change the way Big Tobacco does business. Cornered is the first full account of this unprecedented legal battle. It uses confidential memos to explain how the companies avoided government regulation and legal redress for so many years. It moves from the early skirmishes in rural Mississippi to strategy sessions in the back rooms of New Orleans restaurants, from a warehouses in England stuffed with 9 million company documents to the corridors of power in the nation's capital. It follows the whistle-blowers who laid bare the evidence that made the litigtion possible, and it winds through the offices of the state attorneys general whose Medicaid lawsuits lent a halo of respectability to the "yunkyard dogs" of liability law. It is a tale at once dramatic, funny, and enraging. In the end, it is proof that the plaintiff's bar can initiate social change, even as it loots the coffers of corporate rascals.
Cornerstone of the Nation: The Defense Industry and the Building of Modern Korea under Park Chung Hee (Harvard East Asian Monographs)
by Peter Banseok KwonCornerstone of the Nation is the first historical account of the complex alliance of military and civilian forces that catapulted South Korea’s conjoined militarization and industrialization under Park Chung Hee (1961–1979). Kwon reveals how Park’s secret program to build an independent defense industry spurred a total mobilization of business, science, labor, and citizenry, all of which converged in military-civilian forces that propelled an unprecedented model of modernization in Korea. Drawing on largely untapped declassified materials from Korea and personal interviews with contemporaneous participants in the nascent defense industry, as well as declassified US documents and other external sources, Kwon weaves together oral histories and documentary evidence in an empirically rich narrative that details how militarization shaped the nation’s rapid economic, technological, political, and social transformation. Cornerstone of the Nation makes the case that South Korea’s arms development under Park may be the most durable and yet least acknowledged factor behind the country’s rise to economic prominence in the late twentieth century. Through an analysis that simultaneously engages some of the most contested issues in Korean historiography, development literature, contemporary politics, and military affairs, this book traces Korea’s distinct pathway to becoming a global economic force.