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Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen (Journal Of Brand Management: Advanced Collections)
by Torsten Tomczak Tobias Langner Franz-Rudolf Esch Joachim Kernstock Jörn RedlerDie Autoren zeigen, wie Unternehmen ein wirksames und wertschöpfendes Corporate Brand Management als marktorientiertes Führungskonzept etablieren können. Im Mittelpunkt steht dabei die Entwicklung, Gestaltung und Umsetzung der Beziehung zwischen der Unternehmensmarke und ihren Kunden, Mitarbeitern, Shareholdern, Stakeholdern sowie den Produkt- und Familienmarken. Das Führungskonzept wird anhand zahlreicher Praxisbeispiele illustriert. Die 2. Auflage wurde aktualisiert und ergänzt.
Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen (Journal Of Brand Management: Advanced Collections)
by Torsten Tomczak Tobias Langner Franz-Rudolf Esch Joachim Kernstock Jörn RedlerMit diesem Buch bauen Sie ein effektives Corporate Brand Management auf Sie möchten Ihre Unternehmensmarke effektiver einsetzen? Dieses Buch über das Corporate Brand Management hilft Ihnen dabei. Es zeigt Ihnen, wie Sie Ihre Markenführung wirksam verbessern können. Die Autoren haben einen strukturierten Leitfaden geschaffen, mit dem Sie Schritt für Schritt – von der Entwicklung bis zur Umsetzung – ein Führungskonzept für das Markenmanagement aufbauen. Dabei helfen Ihnen zahlreiche Praxisbeispiele, die die theoretischen Ausführungen immer wieder auflockern. Die 4. Auflage wurde erweitert und überarbeitet In der 4. Auflage dieses Buches haben die Herausgeber noch weitere Aspekte des Corporate Brand Managements aufgenommen. Vor allem aktuelle Fragestellungen zu Digitalisierung, Markenkommunikation und -kooperation spielen eine Rolle. Das Werk richtet sich vor allem an Manager und Experten aus der Werbeforschung.
Corporate Brand Personality
by Lesley EverettCorporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues (Routledge Studies in Marketing)
by T. C. Melewar Pantea Foroudi Suraksha Gupta Rahman, Nor Aida AbdulThe academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity.This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research.Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
Corporate Branding: Areas, arenas and approaches
by T C Melewar S F AlwiA strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia;Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C;Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
Corporate Bridges: Linking China, India, and the West
by Tarun KhannaThis chapter describes the corporate success story of General Electric in linking China and India in corporate symbiosis, providing one blueprint for the West's re-engagement with China and India.
Corporate Business Responsibility (The Library of Corporate Responsibilities)
by Justin O’BrienThe 2008/9 crisis in global commercial debt markets exposed glaring deficiencies in corporate and regulatory operational and strategic risk management systems. This collection provides an overview of how narrow conceptions of responsibility in corporate law, organizational practice and regulatory dynamics facilitated the crisis. The first section revisits the debates about the role of the corporation prompted by the publication of The Modern Corporation and Private Property (1932). The second section explores why the conception of enlightened shareholder interest gained and retained potency despite demonstrable failure. The third section explores how the interaction between the foundational assumptions of corporate law and the (questionable) efficacy of shareholder control framed regulatory responses to the growth of financial capitalism. The fourth section examines ways in which excess can be restrained by the interaction between hard law, softer governance arrangements such as principles and, crucially, norms.
Corporate Canaries: Avoid Business Disasters with a Coal Miner's Secrets
by Gary SuttonWhen your business hits trouble, can you recognize the warning signs? A century ago, coal miners brought canaries into the mines for danger warnings. At the first hint of poisonous methane gas, the little birds stopped chirping . . . and many miners were saved. Your business faces invisible threats too. With equal doses of insight from Gary Sutton's experience as a hands-on, corporate turnaround CEO, and wisdom from his coal miner grandfather, this delightful volume helps you recognize trouble-before it's too late. In Corporate Canaries, Sutton reveals the five "canary warnings" that are a sure sign of trouble. Sutton's successes are measured not in millions but in billions of dollars. He's breathed life into many flatlining organizations. The secret, he reveals, is recognizing the warning signs-and recognizing them early! Once you empower everyone in your organization to become a "canary watcher," the success can be limitless. With the wit of a storyteller and the credibility of a Wall Street hero, Gary Sutton spins that rare breed of business book: the kind you won't want to put down.
Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
by Angeline Close ScheinbaumThis topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‑world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance.Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.
Corporate Capital Structure in Europe: The Role of Country, Industry and Firm Size (Routledge Studies in the Economics of Business and Industry)
by Julia Koralun-Bereźnicka Magdalena Gostkowska-Drzewicka Ewa MajerowskaThis book offers a comprehensive examination of the factors affecting corporate capital structures across 12 European Union countries, focusing on the influence of country-specific, industry-specific and firm-size-related determinants.It provides a comprehensive review of various interpretations of the capital structure concept and offers a detailed characterisation of commonly employed metrics. Furthermore, it offers an overview of capital structure theories and attempts to classify the factors that shape the financial leverage of enterprises within the framework of these theories. Additionally, it draws readers’ attention to contemporary factors potentially affecting corporate financing decisions, such as Environmental, Social and Governance (ESG) considerations or technological advances and innovations in finance. It combines theoretical insights with empirical research to explore the direct and indirect impacts of these factors on companies’ financing patterns.Targeting a broad readership including students, Ph.D. candidates, researchers, academics and financial practitioners, the book offers a rich understanding of capital structure optimisation and its significance for enhancing company value. Through its coverage of various capital structure theories, determinants and the role of external and internal factors in capital structure decisions, the book is an essential resource for those interested in the complex nature of these influences within the European landscape.With the exception of Chapter 2, no part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. Any third party material in this book is not included in the OA Creative Commons license, unless indicated otherwise in a credit line to the material. Please direct any permissions enquiries to the original rightsholder.
Corporate Capitalism and the Integral State: General Electric and a Century of American Power (Marx, Engels, and Marxisms)
by Stephen MaherThis book advances an original conception of the relationship between state and corporate power in the United States. Using what he terms an Institutional Marxist framework, Maher argues that, far from passively responding to interest group pressures, the state has been a key agent in politically mobilizing business, and has played an active role in the organization of lobbying groups. Such business associations do not merely express the pre-existing interests of their corporate members, but are also mechanisms through which the state organizes the political power of the capitalist class. They form part of what the author refers to as an integral state—a wider network of state power which traverses and interpenetrates the state bureaucracy, the legislature, the industrial policy apparatus, and corporate governance. Based on extensive archival research, this book tracks the role of the General Electric Company as a pillar of the integral state in the United States from the finance capital period (1880 to 1930), through the managerial period (1930-1979), to the restructuring leading up to the age of neoliberalism (1979-present).
Corporate Capitalism's Use of Openness: Profit for Free? (Dynamics of Virtual Work)
by Arwid Lund Mariano ZukerfeldThis book tackles the concept of openness (as in open source software, open access and free culture), from a critical political economy perspective to consider its encroachment by capitalist corporations, but also how it advances radical alternatives to cognitive capitalism. Drawing on four case studies, Corporate Capitalism’s Use of Openness will add to discussion on open source software, open access content platforms, open access publishing, and open university courses. These otherwise disparate cases share two fundamental features: informational capitalist corporations base their successful business models on unpaid productive activities, play, attention, knowledge and labour, and do so crucially by resorting to ideological uses of concepts such as “openness”, “communities” and “sharing”. The authors present potential solutions and alternative regulations to counter these exploitative and alienating business models, and to foster digital knowledge commons, ranging from co-ops and commons-based peer production to state agencies' platforms. Their research and findings will appeal to students, academics and activists around the world in fields such as sociology, economy, media and communication, library and information science, political sciences and technology studies.
Corporate Carbon and Climate Accounting
by Stefan Schaltegger Dimitar Zvezdov Igor Alvarez Etxeberria Maria Csutora Edeltraud GüntherThis volume is devoted to management accounting approaches for analyzing business benefits and costs of climate change. It discusses future directions on carbon accounting, performance measurement and reporting as well as links between climate accounting and business processes, product and service development, supply chain innovation, economic successes and stakeholder relations. Companies are increasingly called on to contribute to combatting climate change and also face the challenges presented by climate-change related costs, risks and benefits. Risks can result from unpredictable weather conditions and government regulations, such as the EU emission trading system and new building codes. Climate change also offers numerous opportunities, such as energy efficiency innovations and carbon neutral products and production. Good management requires that carbon emissions are tracked and climate-related costs, risks and benefits are identified, measured and assessed. As such, research addressing corporate accounting frameworks and tools is of increasing importance when it comes to managing these carbon and climate-related issues.
Corporate Cash Management, Excess Cash, and Acquisitions (Financial Sector of the American Economy)
by Jarrad V.T. HarfordFirst published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Corporate Cataclysm: Abitibi Power & Paper and the Collapse of the Newsprint Industry, 1912–1946 (Themes in Business and Society)
by Barry E.C. BoothmanIn this absorbing narrative, Barry E.C. Boothman traces the history of Abitibi Power and Paper Limited alongside the rise and fall of the newsprint industry and the advent of Canadian corporate capitalism. In the first half of the twentieth century, Abitibi was Canada’s biggest manufacturer – an apparent success story after the Wall Street crash of 1929 and a company deemed "too big to fail" – but the company eventually ended up at the centre of the longest and most controversial bankruptcy in Canadian history. Moving from the frontier areas of northern Ontario to the heart of the continental economy, Corporate Cataclysm shows how competitive strategies, industrial organization, corporate finance, and law combined with the empire-building dreams of entrepreneurs and the concerns of politicians to generate an economic disaster. It then chronicles the disputes and intense strife that plagued Abitibi’s fourteen-year receivership.
Corporate Catalyst
by Tony GriffithsAn inside look at the real business worldIn Corporate Catalyst, Tony Griffiths gives readers a ringside seat on the many boardroom and corporate battles that he both fought and witnessed through the nearly six decades of his productive and colorful career. Among other stories, Griffiths replays his two stints as the CEO of Canada's darling of the telecom industry, Mitel Corporation. The first was in the late 1980s, a time when he helped staunch the flow of red ink and returned the company to profitability. The second was in the early 1990s, when he steered the company through its majority ownership by British Telecom and then its sale to Schroder Ventures. As Griffiths relates it, he had to learn how to deal with the bureaucratic style of the former and the power-hungry moves of the latter.Corporate Catalyst includes the author's blow-by-blow account of what went on inside Confederation Life in the 1980s and early 1990s--a story that should have prevented the failure of the likes of Lehman Brothers in the recent Great Recession. Griffiths, who had his hands full at the time with challenges at Mitel, also sat on Confed's board. He tried to warn Confederation Life's executives and his fellow board members of the financial dangers the company was facing. No one but a few other board members would listen-and even they did not do so consistently. The fall of Confed Life became one of the largest failures of a major finance company in corporate history.Griffiths takes the reader on a dramatic tour of the trickery, betrayal, and politicking that the world of business seems to attract. He introduces readers to the biggest and boldest names in Canadian business, including Jake Moore of Brascan, Robert Campeau of Campeau Corporation, Terry Mathews of Mitel, Ted Rogers of Rogers Communications, Conrad Black of Hollinger, Adam Zimmerman of Noranda, Pat Burns of Confederation Life, and Christopher Ondaatje of The Ondaatje Corporation.In the book's many cautionary tales, Griffiths warns against mixing the roles of governance and management and shows the marked tendency of executives to take up residence far from reality when times get tough. "We don't listen. We don't plan. We don't act," he wrote in frustration to the board and management of Confederation Life after months of trying to get someone to address the financial mess they were in.Full of hard-won wisdom, Corporate Catalyst is a must-read for anyone working in business or interested in what the business world is really like.
Corporate China 2.0: The Great Shakeup
by Qiao LiuThis book argues that that the rise of great firms - those with sustainable high return on invested capital (ROIC) - will lay the foundation for China's successful economic transformation. Drawn from the author's research on corporate finance and the Chinese economy, the author maintains that being big could be easy but means little for corporate China, especially in the context of China's transition from an investment-led economy to an efficiency-driven one. The work discusses both internal and external impediments that lead to lack of great companies in China and suggests institutional conditions which foster the rise of great companies in China, including, reversing the government's obsession with GDP, reforming the financial system, and promoting entrepreneurship. Policy makers, investors, corporate executives, and MBA students and scholars will appreciate case studies of Huawei, Alibaba, Xiaomi, and Lenovo, among others, that illustrate the endeavors made by Chinese entrepreneurs at the grassroots level and highlight what makes successful companies in China.
Corporate Citizen: New Perspectives on the Globalized Rule of Law
by Oonagh E. FitzgeraldThe contributors to Corporate Citizen explore the legal frameworks and standards of conduct for multinational corporations. In a globalized world governed by domestic and international law, these corporations can be everywhere and nowhere at once, reaping financial benefits and enjoying the protections of investor-state arbitration but rarely being held accountable for the economic, environmental, and human rights harms they may have caused. Given the far-reaching power and success of the transnational corporation, and the many legal tools allowing these companies to avoid liability, how can governments protect their citizens? Broad-ranging in perspective, colourful and thought-provoking, the chapters in Corporate Citizen make the case that because the success of corporate global citizenship risks undermining national and international democratic governance, the multinational corporation must be more closely scrutinized and controlled – in the service of humanity and the protection of the natural environment.
Corporate Citizenship and Family Business (Citizenship and Sustainability in Organizations)
by Claire SeamanCurrent models of corporate citizenship largely consider business as one coherent entity. This view of business as a corporate force overlooks the growing evidence that most businesses are run by families. Family businesses are the most common form of business in existence – across countries, continents and geopolitical divides – and yet we know remarkably little about their approach to corporate citizenship. Where families run businesses, they create a concentration of family values that – for good or ill – influence the way business practices and behaviours develop. The role of the family in business has, therefore, an influence on the development of society that is partially mediated through corporate citizenship. This book pulls together current thinking from several diverse research fields that intersect with family business research to offer insight into current research and examples of practice for those studying and researching in the fields of family business, business values and corporate practice. The book will also explore the fact that family businesses tend to take a longer-term approach to business and that this is reflected in their behaviour towards the environment, community engagement, employee development and innovation. Bringing together contributions from researchers in the diverse fields of family business, philanthropy, community engagement, corporate social responsibility, innovation and policy, this book explores the many ways in which family businesses contribute to the corporate citizenship agenda.
Corporate Citizenship and Higher Education: Behavior, Engagement, and Ethics
by Morgan R. ClevengerThis book examines corporate citizenship through the inter-organizational relationships between a public American doctoral research university and six of its corporate partners. The author discusses why US corporations engage as corporate citizens in relationships with higher education institutions and gauges the ethical concerns that may arise from such relationships. As governments continue to cut funding, support from individuals and corporations becomes continually more important. This research contributes to the corporate citizenship literature by providing a broad, holistic discussion to understand the range of motives and ROI expectations of corporate engagement in the American society as evidenced by inter-organizational relationships with higher education. This book is useful to provide both researchers and practitioners in corporations and higher education with insights to better design and manage inter-organizational relationships.
Corporate Citizenship and New Governance: The Political Role of Corporations (Ethical Economy #40)
by Peter Koslowski Ingo PiesThis volume unites the perspective of business ethics with approaches from strategic management, economics, law, political science, and with philosophical reflections on the theory of Corporate Citizenship and New Governance. In view of the internationalization of the (global) economy and the free movement of capital, new instruments of political coordination are needed. These societal changes trigger the two closely intertwined challenges examined in this book. The first challenge relates to the role and the self-conceptualization of business firms as corporate citizens within society. Companies are increasingly expected to assume the social responsibility of helping to shape the rule-framework of globalization. The second challenge refers to the form of the engagement in local, national and international processes of governance. To more credibly and effectively tackle these challenges, corporate actors are ever more participating in rule-setting processes together with civil society organizations and the government.
Corporate Citizenship in Latin America: A special theme issue of The Journal of Corporate Citizenship (Issue 21)
by Jose Antonio Puppim De OliveiraCorporate citizenship and corporate social responsibility have become hot topics of debate for business, academia and organised civil society in Latin America. However, although there is a lot of material in Spanish and Portuguese, there are few publications available in English. This special issue of JCC opens the discussion in English across different countries in the region.
Corporate Citizenship: Business and Society in Botswana
by France Maphosa Langtone MaunganidzeThis book discusses corporate citizenship, corporate responsibility and business ethics across Africa generally, and Botswana specifically. It begins by contextualizing Botswana within the broader context of Africa, using nine other countries – Angola, Cameroon, Ghana, Kenya, Nigeria, South Africa, Zambia and Zimbabwe – to provide a comparative perspective, examining the common factor: that weak legalization makes it challenging for corporate social responsibility to be actualized.From this background, the book then discusses Botswana as a key study. Botswana has been described as ‘Africa’s economic miracle’ due to its growing economy since independence This puts it in a unique position for the implementation and study of corporate social responsibility. The interdisciplinary team of authors employ various research methods to examine the complex relationship between business, society, corporations and social justice issues.This book will be valuable reading for any academic working on corporate social responsibility in Africa, and will present an interesting insight to an often neglected area of study. France Maphosa is a Professor of Sociology at the University of Botswana. His research interests include migration and transnationalism, the sociology of entrepreneurship, corporate social responsibility, urban and rural livelihoods, labour studies and alternative dispute resolution (ADR).Langtone Maunganidze is a Senior Lecturer in the Faculty of Social Sciences at the Midlands State University in Zimbabwe. His research interests include industrial sociology, business and society, rural livelihoods and sustainable development, and entrepreneurship.
Corporate Collapse and Corporate Governance: Analysis from Corporate Constitutional Perspective (CSR, Sustainability, Ethics & Governance)
by Yifei YangThis book provides an in-depth examination of the relationship between the UK&’s dominant corporate governance regime and major corporate failures, with a particular focus on the collapse of Carillion Plc. Through a detailed analysis of the Carillion case and its aftermath, the book highlights a persistent issue in the market&’s failure to learn from past collapses, allowing similar failures to recur. The exploration of corporate constitutional analysis into Carillion is presented as a thought experiment, aiming to discover new perspectives on these systemic breakdowns. It investigates whether adopting a corporate constitutional paradigm might offer fresh insights and support meaningful reform of the UK&’s contractualist, shareholder-focused model. The book identifies the dysfunction at the heart of the current framework as a direct cause of corporate collapse and demonstrates how different governance paradigms can shape distinct corporate behaviours and outcomes. It calls for a fundamental rethinking of how corporate power is structured and justified. By critically evaluating the internal and external dimensions of corporate governance, this book provides a timely and thought-provoking contribution for scholars, policymakers, and practitioners seeking more resilient and responsible models of governance.
Corporate Communication
by Joep CornelissenWritten specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies. Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook - practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners. The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e