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Crafting Strategy: Embodied Metaphors in Practice

by Loizos Heracleous Claus D. Jacobs

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

Crafting Sustainable Wine Businesses: Concepts and Cases

by Armand Gilinsky Jr.

Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.

Crafting Tradition: The Making and Marketing of Oaxacan Wood Carvings

by Michael Chibnik

Since the mid-1980s, whimsical, brightly colored wood carvings from the Mexican state of Oaxaca have found their way into gift shops and private homes across the United States and Europe, as Western consumers seek to connect with the authenticity and tradition represented by indigenous folk arts. Ironically, however, the Oaxacan wood carvings are not a traditional folk art. Invented in the mid-twentieth century by non-Indian Mexican artisans for the tourist market, their appeal flows as much from intercultural miscommunication as from their intrinsic artistic merit. In this beautifully illustrated book, Michael Chibnik offers the first in-depth look at the international trade in Oaxacan wood carvings, including their history, production, marketing, and cultural representations. Drawing on interviews he conducted in the carving communities and among wholesalers, retailers, and consumers, he follows the entire production and consumption cycle, from the harvesting of copal wood to the final purchase of the finished piece. Along the way, he describes how and why this "invented tradition" has been promoted as a "Zapotec Indian" craft and explores its similarities with other local crafts with longer histories. He also fully discusses the effects on local communities of participating in the global market, concluding that the trade in Oaxacan wood carvings is an almost paradigmatic case study of globalization.

Crafting a Career Narrative for New Professionals

by Heidi K. Gardner Adam Zalisk

This note suggests an approach for developing an effective "career narrative" - a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior professionals can leverage their career story, but also consider what role more senior mentors can - and should - play in cultivating and sharing juniors' career narratives.

Crafting an Infrastructure for Innovation: The X-Team Program

by Deborah Ancona Henrik Bresman

Suppose you are a CEO, or the director of a large division, or the head of human resources, or a manager in R&D, and you don't want to create just one high-performing X-team? What if you want to create a set of X-teams that create innovative products and ideas year after year and eventually reshape the way your organization functions? This calls for an X-team program-such as those developed at Merrill Lynch and BP.

Crafting and Executing Strategy: Concepts and Cases (17th Edition)

by Arthur A. Thompson John Gamble A. J. Strickland

Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 17e provides an unparalleled case line up. (1) 22 of the 26 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

Crafting and Shaping Knowledge Worker Services in the Information Economy: Capacity And Capability Building For Emerging Opportunities

by Bhuvan Unhelkar Keith Sherringham

This book offers a hands-on approach to prepare businesses for managing the impact of technology transformation by the pragmatic, consistent, and persistent application of proven business principles and practices. Technology is rapidly transforming our businesses and our society. Knowledge worker roles are being impacted, and as operations are being automated, business models are changing as the use of cloud-based services lowers costs and provides flexibility. This book provides a guide towards managing the environment of uncertainly caused by the rapid changes in technology by combining strategy and leadership to influence the environment, instil the right behaviours, and strengthen the skills that will enable businesses to be adaptive, responsive, and resilient.

Crafting the Customer Experience For People Not Like You

by Kelly Mcdonald

Deliver a better business experience, for every kind of customerA "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributesIncludes onsumer insights that will help business leaders deliver a better business experience with every customerYou cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.

Crafting the Movement: Identity Entrepreneurs in the Swedish Trade Union Movement, 1920–1940

by Jenny Jansson

Crafting the Movement presents an explanation of why the Swedish working class so unanimously adopted reformism during the interwar period. Jenny Jansson discusses the precarious time for the labor movement after the Russian Revolution in 1917 that sparked a trend towards radicalization among labor organizations and communist organizations throughout Europe and caused an identity crisis in class organizations. She reveals that the leadership of the Trade Union Confederation (LO) was well aware of the identity problems that the left-wing factions had created for the reformist unions.Crafting the Movement explains how this led labor movement leaders towards a re-formulation of the notion of the worker by constructing an organizational identity that downplayed class struggle and embraced discipline, peaceful solutions to labor market problems, and cooperation with the employers. As Jansson shows, study activities arranged by the Workers' Educational Association became the main tool of the Trade Union Confederation's identity policy in the 1920s and 1930s and its successful outcome paved the way for the well-known "Swedish Model."Thanks to generous funding from Uppsala University, the ebook editions of this book are available as Open Access volumes from Cornell Open (cornellopen.org) and other Open Access repositories.

Craftspeople and Designer Makers in the Contemporary Creative Economy (Creative Working Lives)

by Susan Luckman Jane Andrew

This open access book explores the experience of working as a craftsperson or designer maker in the contemporary creative economy. The authors utilise evidence from the only major empirical study to explore the skills required and the challenges facing contemporary makers in an increasingly crowded marketplace. Drawing upon 180 interviews with peak organisations, established and emerging makers, and four years of fieldwork across Australia, this book offers a unique insight into the motivations informing those who seek to make an income from their craft or designer maker practice, as well as the challenges and opportunities facing them as they do so at this time of renewed interest internationally in the artisanal and handmade. Offering a rich and deep collection of real-life experiences, this book is aimed both at an academic and practitioner audience.

Craig Parks (A)

by David A. Thomas Lisa Chadderdon

Craig Parks is a 1992 HBS graduate who, without much deliberation, returns to work for his former employer, Taylor Burton on Wall Street. The choice proves to be a poor fit for Craig. The case documents his decision-making process, personal history, and the dilemma he confronts once he realizes returning to Taylor Burton was the wrong decision.

Cranfield on Corporate Sustainability

by David Grayson

Business schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. These leaders will be passionate, purposeful and responsible; their primary aim will be to make a difference in the lives of people and create sustainable value premised on sound ethical values. This book aims to provide a roadmap both for business students – the leaders of tomorrow – and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. With contributions from more than thirty Cranfield faculty and associates across multiple management disciplines, the book emphasizes the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organization's DNA. Cranfield strives to prepare its students for a work milieu that is increasingly complex, diverse, technologically interconnected, socially networked and where economic and political power shifts see emerging-market economies assuming significant global prominence. This makes for exciting challenges but also requires new mind-sets for the next generation of business men and women. Corporate responsibility, and the tough ethical and governance choices managers have to grapple with, where there are no easy answers, means that business education must embrace the stakeholder model. Leaders need to be able to negotiate their way with confidence around multiple perspectives and conflicting and common interests of stakeholders such as employees and managers, shareholders, trade unions, suppliers and civil society organisations. Business schools need to generate understanding of and sensitivity to this new and changing world of work. Today, the challenge for business schools and business itself is to establish a new maxim: "the business of business is sustainable business". Cranfield on Corporate Sustainability is designed to stimulate debate about what sustainable development means for business and, therefore, on what business schools across the globe should research, teach and advise. This unique book is a manifesto for a new holistic, embedded approach to corporate sustainability management education.

Crap CVs

by Jenny Crompton

A HILARIOUS COMPILATION OF THE WORST JOB APPLICATIONS IMAGINABLE - A PERFECT STOCKING FILLER OR OFFICE SECRET SANTA GIFT THIS CHRISTMAS. Ever read a truly terrible job application? Or perhaps slightly exaggerated the truth on one of your own...We've all been there - but these are worse. So much worse. From overly-honest cover letters, embarrassing typos, and mortifying personal revelations, to awkward interview questions, misplaced self-confidence, and, of course, outright lies. This hilarious collection of shockingly dreadful job applications, crap CVs and excruciating interviews will have you laughing out loud, while also making you feel so much better about yourself - because at least you weren't ever this bad . . .Application for EmploymentI refer to the recent death of the Technical Manager at your company and hereby apply for the replacement of the deceased manager.Each time I apply for a job, I get a reply that there is no vacancy but in this case I have caught you red-handed and you have no excuse because I even attended the funeral to be sure that he was truly dead and buried before applying.Attached to my letter is a copy of my CV and his death certificate.The Interview:Q. Is there anything about this job that you feel you might not be very good at?A. Dealing with people.Q. What person, living or dead, would you most like to meet?A. The living one.

Crap: A History of Cheap Stuff in America

by Wendy A. Woloson

Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.

Crash Bang Wallop: The Inside Story of London's Big Bang and a Financial Revolution that Changed the World

by Iain Martin

Published to mark the 30th anniversary of the financial revolution known as 'Big Bang', Crash Bang Wallop will tell the gripping story of how the changes introduced in the 1980s in the City of London transformed our world.Attitudes to money and the way we measure value and status were completely reshaped by Big Bang, and it had an extraordinary impact on politics, on style, on technology, on the class system, on questions of public ownership, and on the geography of London. Perhaps more than anything, Big Bang revolutionised the international markets, as the capital became a testing ground for financial globalisation, with huge repercussions for the global economy. The definitive insider's account of this critically important moment in modern history, Crash Bang Wallop will also explore what's next for global finance as it gets ready to undergo yet another revolution. 'Iain Martin tells it brilliantly, mixing fury-inducing narrative with an acute eye for the broader conclusion.' Observer

Crash Bang Wallop: The Inside Story of London's Big Bang and a Financial Revolution that Changed the World

by Iain Martin

Published to mark the 30th anniversary of the financial revolution known as 'Big Bang', Crash Bang Wallop will tell the gripping story of how the changes introduced in the 1980s in the City of London transformed our world.Attitudes to money and the way we measure value and status were completely reshaped by Big Bang, and it had an extraordinary impact on politics, on style, on technology, on the class system, on questions of public ownership, and on the geography of London. Perhaps more than anything, Big Bang revolutionised the international markets, as the capital became a testing ground for financial globalisation, with huge repercussions for the global economy. The definitive insider's account of this critically important moment in modern history, Crash Bang Wallop will also explore what's next for global finance as it gets ready to undergo yet another revolution. 'Iain Martin tells it brilliantly, mixing fury-inducing narrative with an acute eye for the broader conclusion.' Observer(P)2016 Hodder & Stoughton

Crash Bang Wallop: The Inside Story of London’s Big Bang and a Financial Revolution that Changed the World

by Iain Martin

Published to mark the 30th anniversary of the financial revolution known as 'Big Bang', Crash Bang Wallop will tell the gripping story of how the changes introduced in the 1980s in the City of London transformed our world.Attitudes to money and the way we measure value and status were completely reshaped by Big Bang, and it had an extraordinary impact on politics, on style, on technology, on the class system, on questions of public ownership, and on the geography of London. Perhaps more than anything, Big Bang revolutionised the international markets, as the capital became a testing ground for financial globalisation, with huge repercussions for the global economy. The definitive insider's account of this critically important moment in modern history, Crash Bang Wallop will also explore what's next for global finance as it gets ready to undergo yet another revolution. 'Iain Martin tells it brilliantly, mixing fury-inducing narrative with an acute eye for the broader conclusion.' Observer

Crash Course in Accounting and Financial Statement Analysis

by Matan Feldman Arkady Libman

Seamlessly bridging academic accounting with real-life applications, Crash Course in Accounting and Financial Statement Analysis, Second Edition is the perfect guide to a complete understanding of accounting and financial statement analysis for those with no prior accounting background and those who seek a refresher.

Crash Course: A Founder's Journey to Saving Your Startup and Sanity

by Ricardo Jiménez

In Crash Course, Ricardo Jiménez recounts his personal startup failure so that other entrepreneurs and business founders may learn from his mistakes as they chase their own business dreams.Nine times out of ten, the passionate, well-educated, semi-cocky entrepreneur with dreams of taking the market by storm . . . fails. Whether it&’s a quick crash and burn within the first year or a longer struggle over several years, the result is usually the same: an exhausted, confused, financially broke, and emotionally broken startup failure. We love to hear stories of lean-and-mean startups that bootstrap their way to a hard-fought victory. But what about the other 90 percent? What about the startup founders who were chewed up and spit out by potential investors, dirty-dealing partners, and fickle customers? What about the ones who dared to give their dream wings . . . only to watch it crash on the runway? Don&’t we have as much or more to learn from them as we do the lucky few who actually make it? In Crash Course, entrepreneur Ricardo Jimenez crawls out from under the wreckage of his failed startup and forces himself to explore how his best-laid plans went so terribly wrong. With surgical precision, Jiménez explores every decision, meeting, step, and misstep that turned his once-promising international toy company into an expensive lesson in how not to succeed in the highly competitive global marketplace. Putting pride aside, Jiménez puts his whole story on display—the good, the bad, and the terrible—with the hope that the next generation of startup entrepreneurs can learn from his mistakes and take a pain-free shortcut to the important lessons he had to learn the hard way.

Crash Course: The American Automobile Industry's Road from Glory to Disaster

by Paul Ingrassia

With an updated Afterword by the author.This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies--once proud symbols of prosperity--through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit's boardrooms to the White House. Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry--the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration's stake in Detroit's recovery--Crash Course addresses a critical question: America bailed out GM, but who will bail out America?

Crash Course: The American Automobile Industry's Road to Bankruptcy and Bailout--and Beyond

by Paul Ingrassia

With an updated Afterword by the author. This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies--once proud symbols of prosperity--through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit's boardrooms to the White House. Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry--the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration's stake in Detroit's recovery--Crash Course addresses a critical question: America bailed out GM, but who will bail out America?

Crash Landing: The Inside Story Of How The World's Biggest Companies Survived An Economy On The Brink

by Liz Hoffman

It was the ultimate test for CEOs, and almost none of them saw it coming.__________In early March 2020, with the Dow Jones flirting with 30,000, the world's biggest companies were riding an eleven-year economic high. By the end of the month, millions would be out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: business leaders were fumbling in the dark, tossing out long-term strategy and making decisions on the fly-decisions, they hoped, that might just save them.In Crash Landing, award-winning business journalist Liz Hoffman shows how the pandemic set the economy on fire-but if you look closely, the tinder was already there.Based on astonishing access inside some of the world's biggest and most iconic companies, this is a gripping account of the most remarkable period in modern economic history, revealing how they battled against an economic catastrophe for which there was no playbook: among them, AirBnB's Brian Chesky, blindsided by a virus in the middle of a high-stakes effort to go public; American Airlines's Doug Parker, shuttling between K Street and the White House, determined to secure a multi-billion-dollar bailout; and Ford's Jim Hackett, as his assembly lines went from churning out cars to ventilators.Crash Landing reveals the fear, grit, and gambles of the pandemic economy, while probing its implications for the future of work, corporate leadership, and capitalism itself, asking: Will this remarkable time give rise to newfound resilience, or become just anothercostly mistake to be forgotten?__________A gripping account of the financial carnage of the pandemic, revealing the fear, grit, and gambles that drove the economy's winners and losers.

Crash Landing: The Inside Story Of How The World's Biggest Companies Survived An Economy On The Brink

by Liz Hoffman

An exposé of the billionaires who built the US economy on sand, and the virus that saw it crumble.A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit, and gambles that drove the economy's winners and losers-from a leading Wall Street Journal reporter.Crash Landing takes readers behind the scenes of an unprecedented period of global economic turmoil, letting readers into the inner lives of the men and women trying to save big business from the brink.The world's most powerful CEOs never saw it coming, especially after a decade of growth that saw them riding high. Then whispers of a new flu-like illness became a crescendo, and by the end of March 2020 ten million people were out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall.How do you sustain a workforce that can no longer work? How do you ride out a crisis that has no end in sight? How do you prepare for a recovery in a new world? Liz Hoffman pulls back the curtain on the most violent few months in the modern global economy, taking readers inside boardrooms, onto factory floors and into trading pits. Featuring original interviews with the people responsible for the economy, and in charge of making sure it survives. A gripping story of big business and even bigger characters, Crash Landing will appeal to fans of Michael Lewis and Andrew Sorkin. This is an audiobook that gives you the inside scoop, and answers the most important question of today: Will this remarkable time give rise to newfound resilience, or become just another costly mistake to be forgotten?(P) 2022 Hodder & Stoughton Limited

Crash Landing: The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink

by Liz Hoffman

A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit, and gambles that drove the economy&’s winners and losers—from a leading business reporter&“A true masterwork . . . perceptive, well researched, and captivating.&”—David M. Rubenstein, co-founder and co-chairman of The Carlyle Group, bestselling author of How to InvestIt was the ultimate test for CEOs, and almost none of them saw it coming. In early March 2020, with the Dow Jones flirting with 30,000, the world&’s biggest companies were riding an eleven-year economic high. By the end of the month, millions were out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: Business leaders were fumbling in the dark, tossing out long-term strategy and making decisions on the fly—decisions that, they hoped, might just save them.In Crash Landing, award-winning business journalist Liz Hoffman shows how the pandemic set the economy on fire—but if you look closely, the tinder was already there. After the global financial crisis in 2008, corporate leaders embraced cheap debt and growth at all costs. Wages flatlined. Millions were pushed into the gig economy. Companies crammed workers into offices, and airlines did the same with planes. Wall Street cheered on this relentless march toward efficiency, overlooking the collateral damage and the risks sowed in the process.Based on astonishing access inside some of the world&’s biggest and most iconic companies, Crash Landing is a kaleidoscopic account of the most remarkable period in modern economic history, revealing—through gripping, fly-on-the-wall reporting—how CEOs battled an economic catastrophe for which there was no playbook: among them, Airbnb&’s Brian Chesky, blindsided by a virus in the middle of a high-stakes effort to go public; American Airlines&’ Doug Parker, shuttling between K Street and the White House, determined to secure a multibillion-dollar bailout; and Ford&’s Jim Hackett, as his assembly lines went from building cars to churning out ventilators.In the tradition of Too Big to Fail and The Big Short, Crash Landing exposes the fear, grit, and gambles behind the pandemic economy, while probing its implications for the future of work, corporate leadership, and capitalism itself, asking: Will this remarkable time give rise to newfound resilience, or become just another costly mistake to be forgotten?

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