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Data Governance for Managers: The Driver of Value Stream Optimization and a Pacemaker for Digital Transformation (Management for Professionals)
by Lars Michael BollwegProfessional data management is the foundation for the successful digital transformation of traditional companies. Unfortunately, many companies fail to implement data governance because they do not fully understand the complexity of the challenge (organizational structure, employee empowerment, change management, etc.) and therefore do not include all aspects in the planning and implementation of their data governance. This book explains the driving role that a responsive data organization can play in a company's digital transformation. Using proven process models, the book takes readers from the basics, through planning and implementation, to regular operations and measuring the success of data governance. All the important decision points are highlighted, and the advantages and disadvantages are discussed in order to identify digitization potential, implement it in the company, and develop customized data governance. The book will serve as a useful guide for interested newcomers as well as for experienced managers.
Data Governance für Manager: Datengetriebene Prozess- und Systemoptimierung als Taktgeber der digitalen Transformation
by Lars Michael BollwegDieses Fachbuch führt den Leser in fünf Buchteilen und mit der Hilfe praxiserprobter Vorgehensmodelle von den Grundlagen (Was ist Data Governance?), über die Planung (Welche Gestaltungsoptionen habe ich?) und Implementierung (Wie kann ich Data Governance im Unternehmen einführen?) bis zum Regelbetrieb (Wie kann ich Mehrwerte erzielen?) und der Erfolgsmessung einer Data Governance. Wie jedes Unternehmen ist auch jede Data Governance anders, deshalb werden alle wichtigen Entscheidungspunkte aufgezeigt, die Vor- und Nachteile diskutiert, um dem Leser, die Möglichkeit zu bieten, eine maßgeschneiderte Data Governance zu entwickeln.Ein professionelles Datenmanagement (Data Governance) ist die Grundlage für die erfolgreiche digitale Transformation traditioneller Unternehmen. Leider scheitern eine Vielzahl an Unternehmen an der Einführung einer Data Governance, weil sie die Komplexität der Herausforderung (Organisationsaufbau, Befähigung der Mitarbeiter, Change Management etc.) nicht vollständig überblicken und deshalb nicht alle Aspekte mit in die Planung und Umsetzung ihrer Data Governance miteinbeziehen. Hier setzt dieses Buch an: Es erläutert die treibende Rolle, die eine reaktionsfähige Datenorganisation innerhalb der digitalen Transformation eines Unternehmens einnehmen kann. Der Leser wird befähigt, Digitalisierungspotenziale aufzuzeigen und diese im Unternehmen in die Umsetzung zu überführen.Der InhaltGrundlagen Data GovernanceErfolgsfaktoren der ImplementierungEntwicklung eines reaktionsfähigen Operating Model Data Governance als Treiber der Wertstromoptimierung und Taktgeber der digitalen TransformationErfolgsmessung einer Data Governance
The Data Governance Imperative: A Business Strategy for Corporate Data
by Steve SarsfieldAttention to corporate information has never been more important than now. The ability to generate accurate business intelligence, accurate financial reports and to understand your business relies on better processes and personal commitment to clean data. Every byte of data that resides inside your company, and some that resides outside its walls, has the potential to make you stronger by giving you the agility, speed and intelligence that none of your competitors yet have. Data governance is the term given to changing the hearts and minds of your company to see the value of such information quality. "The Data Governance Imperative" is a business person's view of data governance. This practical book covers both strategies and tactics around managing a data governance initiative. The author, Steve Sarsfield, works for a major enterprise software company and is a leading expert in data quality and data governance, focusing on the business perspectives that are important to data champions, front-office employees, and executives.
Data Governance Success: Growing and Sustaining Data Governance
by Rupa MahantiWhile good data is an enterprise asset, bad data is an enterprise liability. Data governance enables you to effectively and proactively manage data assets throughout the enterprise by providing guidance in the form of policies, standards, processes and rules and defining roles and responsibilities outlining who will do what, with respect to data. While implementing data governance is not rocket science, it is not a simple exercise. There is a lot confusion around what data governance is, and a lot of challenges in the implementation of data governance. Data governance is not a project or a one-off exercise but a journey that involves a significant amount of effort, time and investment and cultural change and a number of factors to take into consideration to achieve and sustain data governance success. Data Governance Success: Growing and Sustaining Data Governance is the third and final book in the Data Governance series and discusses the following:• Data governance perceptions and challenges • Key considerations when implementing data governance to achieve and sustain success• Strategy and data governance• Different data governance maturity frameworks• Data governance – people and process elements• Data governance metricsThis book shares the combined knowledge related to data and data governance that the author has gained over the years of working in different industrial and research programs and projects associated with data, processes, and technologies and unique perspectives of Thought Leaders and Data Experts through Interviews conducted. This book will be highly beneficial for IT students, academicians, information management and business professionals and researchers to enhance their knowledge to support and succeed in data governance implementations. This book is technology agnostic and contains a balance of concepts and examples and illustrations making it easy for the readers to understand and relate to their own specific data projects.
Data Infrastructure Management: Insights and Strategies
by Greg SchulzThis book looks at various application and data demand drivers, along with data infrastructure options from legacy on premise, public cloud, hybrid, software-defined data center (SDDC), software data infrastructure (SDI), container as well as serverless along with infrastructure as a Service (IaaS), IT as a Service (ITaaS) along with related technology, trends, tools, techniques and strategies. Filled with example scenarios, tips and strategy considerations, the book covers frequently asked questions and answers to aid strategy as well as decision-making.
Data Integration in the Life Sciences: 12th International Conference, DILS 2017, Luxembourg, Luxembourg, November 14-15, 2017, Proceedings (Lecture Notes in Computer Science #10649)
by Marcos Da Silveira Cédric Pruski Reinhard SchneiderThis book constitutes the proceedings of the 12th International Conference on Data Integration in the Life Sciences, DILS 2017, held in Luxembourg, in November 2017. The 5 full papers and 5 short papers presented in this volume were carefully reviewed and selected from 16 submissions. They cover topics such as: life science data modelling; analysing, indexing, and querying life sciences datasets; annotating, matching, and sharing life sciences datasets; privacy and provenance of life sciences datasets.
Data-Intensive Science (Chapman And Hall/crc Computational Science Ser. #18)
by Terence Critchlow Kerstin Kleese Van DamData-intensive science has the potential to transform scientific research and quickly translate scientific progress into complete solutions, policies, and economic success. But this collaborative science is still lacking the effective access and exchange of knowledge among scientists, researchers, and policy makers across a range of disciplines. Bringing together leaders from multiple scientific disciplines, Data-Intensive Science shows how a comprehensive integration of various techniques and technological advances can effectively harness the vast amount of data being generated and significantly accelerate scientific progress to address some of the world's most challenging problems. In the book, a diverse cross-section of application, computer, and data scientists explores the impact of data-intensive science on current research and describes emerging technologies that will enable future scientific breakthroughs. The book identifies best practices used to tackle challenges facing data-intensive science as well as gaps in these approaches. It also focuses on the integration of data-intensive science into standard research practice, explaining how components in the data-intensive science environment need to work together to provide the necessary infrastructure for community-scale scientific collaborations. Organizing the material based on a high-level, data-intensive science workflow, this book provides an understanding of the scientific problems that would benefit from collaborative research, the current capabilities of data-intensive science, and the solutions to enable the next round of scientific advancements.
Data Is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)
by Barbara H. Wixom Cynthia M. Beath Leslie OwensA clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it&’s critical to have wide-ranging support for this pursuit. In Data Is Everybody&’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book:• Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)• Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks• Rich with detailed case studies• Supplemented by free MIT CISR website resources (cisr.mit.edu)Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody&’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.
Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
by Steve LohrBy one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a stack two-thirds of the way to the moon. Now, that's Big Data.Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. The vital raw material of today's information economy is data.In Data-ism, New York Times reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy. But more is at work here than technology. Big data is also the vehicle for a point of view, or philosophy, about how decisions will be—and perhaps should be—made in the future. Lohr investigates the benefits of data while also examining its dark side. Data-ism is about this next phase, in which vast Internet-scale data sets are used for discovery and prediction in virtually every field. It shows how this new revolution will change decision making—by relying more on data and analysis, and less on intuition and experience—and transform the nature of leadership and management. Focusing on young entrepreneurs at the forefront of data science as well as on giant companies such as IBM that are making big bets on data science for the future of their businesses, Data-ism is a field guide to what is ahead, explaining how individuals and institutions will need to exploit, protect, and manage data to stay competitive in the coming years. With rich examples of how the rise of big data is affecting everyday life, Data-ism also raises provocative questions about policy and practice that have wide implications for everyone.The age of data-ism is here. But are we ready to handle its consequences, good and bad?
Data Lake Development with Big Data
by Beulah Salome Purra Pradeep PasupuletiExplore architectural approaches to building Data Lakes that ingest, index, manage, and analyze massive amounts of data using Big Data technologies About This Book * Comprehend the intricacies of architecting a Data Lake and build a data strategy around your current data architecture * Efficiently manage vast amounts of data and deliver it to multiple applications and systems with a high degree of performance and scalability * Packed with industry best practices and use-case scenarios to get you up-and-running Who This Book Is For This book is for architects and senior managers who are responsible for building a strategy around their current data architecture, helping them identify the need for a Data Lake implementation in an enterprise context. The reader will need a good knowledge of master data management, information lifecycle management, data governance, data product design, data engineering, and systems architecture. Also required is experience of Big Data technologies such as Hadoop, Spark, Splunk, and Storm. What You Will Learn * Identify the need for a Data Lake in your enterprise context and learn to architect a Data Lake * Learn to build various tiers of a Data Lake, such as data intake, management, consumption, and governance, with a focus on practical implementation scenarios * Find out the key considerations to be taken into account while building each tier of the Data Lake * Understand Hadoop-oriented data transfer mechanism to ingest data in batch, micro-batch, and real-time modes * Explore various data integration needs and learn how to perform data enrichment and data transformations using Big Data technologies * Enable data discovery on the Data Lake to allow users to discover the data * Discover how data is packaged and provisioned for consumption * Comprehend the importance of including data governance disciplines while building a Data Lake In Detail A Data Lake is a highly scalable platform for storing huge volumes of multistructured data from disparate sources with centralized data management services. It eliminates the need for up-front modeling and rigid data structures by allowing schema-less writes. Data Lakes make it possible to ask complex far-reaching questions to find out hidden data patterns and relationships. This book explores the potential of Data Lakes and explores architectural approaches to building data lakes that ingest, index, manage, and analyze massive amounts of data using batch and real-time processing frameworks. It guides you on how to go about building a Data Lake that is managed by Hadoop and accessed as required by other Big Data applications such as Spark, Storm, Hive, and so on, to create an environment in which data from different sources can be meaningfully brought together and analyzed. Data Lakes can be viewed as having three capabilities--intake, management, and consumption. This book will take readers through each of these processes of developing a Data Lake and guide them (using best practices) in developing these capabilities. It will also explore often ignored, yet crucial considerations while building Data Lakes, with the focus on how to architect data governance, security, data quality, data lineage tracking, metadata management, and semantic data tagging. By the end of this book, you will have a good understanding of building a Data Lake for Big Data. You will be able to utilize Data Lakes for efficient and easy data processing and analytics. Style and approach Data Lake Development with Big Data provides architectural approaches to building a Data Lake. It follows a use case-based approach where practical implementation scenarios of each key component are explained. It also helps you understand how these use cases are implemented in a Data Lake. The chapters are organized in a way that mimics the sequential data flow evidenced in a Data Lake.
Data Leadership for Everyone: How You Can Harness the True Power of Data at Work
by Anthony AlgminA revolutionary approach to bringing data and business togetherData is lazy. It sits in files or databases, minding its own business but not accomplishing very much. Data is like someone in their mid-twenties, living with their parents, who won't get off the couch and make something of their life. Data is also the closest thing we have to truth in our organizations—but most business leaders today struggle using data to make an impact on what really matters: the success of their businesses. Data Leadership for Everyone is a game-changing book for anyone who believes in the power of data and is ready to create revolutionary change in their organization. Whether you're a C-suite executive, a manager, or an individual contributor, this book will propel your career by unlocking the mystery of how raw data transforms into real outcomes. In this book, data leadership advocate and transformation coach Anthony J. Algmin reveals his five-step Data Leadership Framework, breaking down the complexity of data systems and empowering you to:Access and prepare data for useRefine data to maximize its potentialUse data to find new insightsImpact business success with data valueGovern and scale data-driven outcomes Data is the key to the future success of all businesses, and anyone not making the most of data will lose, while those who can use data to drive business value will win. It's not enough to learn about data—business success requires a special leadership approach to connect data to the people, processes, and technologies unique to your organization. With over 150 specific takeaways, Data Leadership for Everyone is a must-have business leadership book to help you become a better data leader for the twenty-first century and beyond.
Data Management: Der Weg zum datengetriebenen Unternehmen
by Klaus-Dieter GronwaldDieses Lehrbuch betrachtet Data Management als interdisziplinäres Konzept mit Fokus auf den Zielen datengetriebener Unternehmen. Im Zentrum steht die interaktive Entwicklung eines Unternehmensdatenmodells für ein virtuelles Unternehmen mit Unterstützung eines online Learning Games unter Einbeziehung der Aufgaben, Ziele und Grundsätze des Data Managements, typischer Data-Management-Komponenten und Frameworks wie Datenmodellierung und Design, Metadaten Management, Data Architecture, und Data Governance, und verknüpft diese mit datengetriebenen Anwendungen wie Business Warehousing, Big Data, In-Memory Data Management, und Machine Learning im Data Management Kontext.Das Buch dient als Lehrbuch für Studierende der Informatik, der Wirtschaft und der Wirtschaftsinformatik an Universitäten, Hochschulen und Fachschulen und zur industriellen Aus- und Weiterbildung.
Data Management and Analysis: Case Studies in Education, Healthcare and Beyond (Studies in Big Data #65)
by Reda Alhajj Mohammad Moshirpour Behrouz FarData management and analysis is one of the fastest growing and most challenging areas of research and development in both academia and industry. Numerous types of applications and services have been studied and re-examined in this field resulting in this edited volume which includes chapters on effective approaches for dealing with the inherent complexity within data management and analysis. This edited volume contains practical case studies, and will appeal to students, researchers and professionals working in data management and analysis in the business, education, healthcare, and bioinformatics areas.
Data Management Technologies and Applications: Third International Conference, DATA 2014, Vienna, Austria, August 29-31, 2014, Revised Selected papers (Communications in Computer and Information Science #178)
by Andreas Holzinger Markus Helfert Orlando Belo Chiara FrancalanciThis book constitutes the thoroughly refereed proceedings of the Fourth International Conference on Data Technologies and Applications, DATA 2015, held in Colmar, France, in July 2015. The 9 revised full papers were carefully reviewed and selected from 70 submissions. The papers deal with the following topics: databases, data warehousing, data mining, data management, data security, knowledge and information systems and technologies; advanced application of data.
Data, Methods and Theory in the Organizational Sciences: A New Synthesis (SIOP Organizational Frontiers Series)
by Kevin R. MurphyData, Methods and Theory in the Organizational Sciences explores the long-term evolution and changing relationships between data, methods, and theory in the organizational sciences. In the last 50 years, theory has come to dominate research and scholarship in these fields, yet the emergence of big data, as well as the increasing use of archival data sets and meta-analytic methods to test empirical hypotheses, has upset this order. This volume examines the evolving relationship between data, methods, and theory and suggests new ways of thinking about the role of each in the development and presentation of research in organizations. This volume utilizes the latest thinking from experts in a wide range of fields on the topics of data, methods, and theory and uses this knowledge to explore the ways in which behavior in organizations has been studied. This volume also argues that the current focus on theory is both unhealthy for the field and unsustainable, and it provides more successful ways theory can be used to support and structure research, and demonstrates the most effective techniques for analyzing and making sense of data. This is an essential resource for researchers, professionals, and educators who are looking to rethink their current approaches to research, and who are interested in creating more useful and more interpretable research in the organizational sciences.
Data Mining: A Tutorial-Based Primer, Second Edition (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
by Richard J. Roiger"Dr. Roiger does an excellent job of describing in step by step detail formulae involved in various data mining algorithms, along with illustrations. In addition, his tutorials in Weka software provide excellent grounding for students in comprehending the underpinnings of Machine Learning as applied to Data Mining. The inclusion of?RapidMiner software tutorials and examples in the book is also a definite plus since it is one of the most popular Data Mining software platforms in use today." --Robert Hughes, Golden Gate University, San Francisco, CA, USA Data Mining: A Tutorial-Based Primer, Second Edition provides a comprehensive introduction to data mining with a focus on model building and testing, as well as on interpreting and validating results. The text guides students to understand how data mining can be employed to solve real problems and recognize whether a data mining solution is a feasible alternative for a specific problem. Fundamental data mining strategies, techniques, and evaluation methods are presented and implemented with the help of two well-known software tools. Several new topics have been added to the second edition including an introduction to Big Data and data analytics, ROC curves, Pareto lift charts, methods for handling large-sized, streaming and imbalanced data, support vector machines, and extended coverage of textual data mining. The second edition contains tutorials for attribute selection, dealing with imbalanced data, outlier analysis, time series analysis, mining textual data, and more. The text provides in-depth coverage of RapidMiner Studio and Weka’s Explorer interface. Both software tools are used for stepping students through the tutorials depicting the knowledge discovery process. This allows the reader maximum flexibility for their hands-on data mining experience.
Data Mining: Concepts, Methods and Applications in Management and Engineering Design (Decision Engineering)
by Jiafu Tang Yong Yin Ikou Kaku Jianming ZhuData Mining introduces in clear and simple ways how to use existing data mining methods to obtain effective solutions for a variety of management and engineering design problems. Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects such as customer analysis. It covers almost all managerial activities of a company, including: * supply chain design, * product development, * manufacturing system design, * product quality control, and * preservation of privacy. Incorporating recent developments of data mining that have made it possible to deal with management and engineering design problems with greater efficiency and efficacy, Data Mining presents a number of state-of-the-art topics. It will be an informative source of information for researchers, but will also be a useful reference work for industrial and managerial practitioners.
Data Mining: Theories, Algorithms, and Examples (Human Factors And Ergonomics Ser.)
by Nong YeNew technologies have enabled us to collect massive amounts of data in many fields. However, our pace of discovering useful information and knowledge from these data falls far behind our pace of collecting the data. Data Mining: Theories, Algorithms, and Examples introduces and explains a comprehensive set of data mining algorithms from various dat
Data Mining and Analytics in Healthcare Management: Applications and Tools (International Series in Operations Research & Management Science #341)
by David L. Olson Özgür M. ArazThis book presents data mining methods in the field of healthcare management in a practical way. Healthcare quality and disease prevention are essential in today’s world. Healthcare management faces a number of challenges, e.g. reducing patient growth through disease prevention, stopping or slowing disease progression, and reducing healthcare costs while improving quality of care. The book provides an overview of current healthcare management problems and highlights how analytics and knowledge management have been used to better cope with them. It then demonstrates how to use descriptive and predictive analytics tools to help address these challenges. In closing, it presents applications of software solutions in the context of healthcare management. Given its scope, the book will appeal to a broad readership, from researchers and students in the operations research and management field to practitioners such as data analysts and decision-makers who work in the healthcare sector.
Data Mining and Business Analytics with R
by Johannes LedolterCollecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification.Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents:* A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools* Illustrations of how to use the outlined concepts in real-world situations* Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials* Numerous exercises to help readers with computing skills and deepen their understanding of the materialData Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.
Data Mining and Exploration: From Traditional Statistics to Modern Data Science
by Chong Ho Alex YuThis book introduces both conceptual and procedural aspects of cutting-edge data science methods, such as dynamic data visualization, artificial neural networks, ensemble methods, and text mining. There are at least two unique elements that can set the book apart from its rivals. First, most students in social sciences, engineering, and business took at least one class in introductory statistics before learning data science. However, usually these courses do not discuss the similarities and differences between traditional statistics and modern data science; as a result learners are disoriented by this seemingly drastic paradigm shift. In reaction, some traditionalists reject data science altogether while some beginning data analysts employ data mining tools as a “black box”, without a comprehensive view of the foundational differences between traditional and modern methods (e.g., dichotomous thinking vs. pattern recognition, confirmation vs. exploration, single method vs. triangulation, single sample vs. cross-validation etc.). This book delineates the transition between classical methods and data science (e.g. from p value to Log Worth, from resampling to ensemble methods, from content analysis to text mining etc.). Second, this book aims to widen the learner's horizon by covering a plethora of software tools. When a technician has a hammer, every problem seems to be a nail. By the same token, many textbooks focus on a single software package only, and consequently the learner tends to fit the problem with the tool, but not the other way around. To rectify the situation, a competent analyst should be equipped with a tool set, rather than a single tool. For example, when the analyst works with crucial data in a highly regulated industry, such as pharmaceutical and banking, commercial software modules (e.g., SAS) are indispensable. For a mid-size and small company, open-source packages such as Python would come in handy. If the research goal is to create an executive summary quickly, the logical choice is rapid model comparison. If the analyst would like to explore the data by asking what-if questions, then dynamic graphing in JMP Pro is a better option. This book uses concrete examples to explain the pros and cons of various software applications.
Data Mining and Market Intelligence for Optimal Marketing Returns
by Domingo Tavella Susan ChiuThe authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
Data Mining for Business Analytics: Concepts, Techniques, And Applications In Jmp
by Galit Shmueli Peter C. Bruce Nitin R. Patel Mia L. StephensData Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the bookuses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® also includes: Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field. Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University's Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks, and book chapters, including Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition, also published by Wiley. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective and co-author of Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner ®, Third Edition, both published by Wiley. Mia Stephens is Academic Ambassador at JMP®, a division of SAS Institute. Prior to joining SAS, she was an adjunct professor of statistics at the University of New Hampshire and a founding member of the North Haven Group LLC, a statistical training and consulting company. She is the co-author of three other books, including Visual Six Sigma: Making Data Analysis Lean, Second Edition, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad, for 15 years. He is co-author of Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition, also published by Wiley.
Data Mining for Business Analytics: Concepts, Techniques, And Applications In R
by Galit Shmueli Peter C. Bruce Nitin R. Patel Inbal Yahav Kenneth C. Lichtendahl Jr.Data Mining for Business Analytics: Concepts, Techniques, and Applications in R presents an applied approach to data mining concepts and methods, using R software for illustration Readers will learn how to implement a variety of popular data mining algorithms in R (a free and open-source software) to tackle business problems and opportunities. This is the fifth version of this successful text, and the first using R. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: • Two new co-authors, Inbal Yahav and Casey Lichtendahl, who bring both expertise teaching business analytics courses using R, and data mining consulting experience in business and government • Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students • More than a dozen case studies demonstrating applications for the data mining techniques described • End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented • A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in R is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “ This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 publications including books. Peter C. Bruce is President and Founder of the Institute for Statistics Education at Statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective (Wiley) and co-author of Practical Statistics for Data Scientists: 50 Essential Concepts (O’Reilly). Inbal Yahav, PhD, is Professor at the Graduate School of Business Administration at Bar-Ilan University, Israel. She teaches courses in social network analysis, advanced research methods, and software quality assurance. Dr. Yahav received her PhD in Operations Research and Data Mining from the University of Maryland, College Park. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American St
Data Mining for Business Intelligence
by Galit Shmueli Peter C. Bruce Nitin R. PatelPraise for the First Edition" full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing."--Research magazine"Shmueli et al. have done a wonderful job in presenting the field of data mining a welcome addition to the literature."--computingreviews.comIncorporating a new focus on data visualization and time series forecasting, Data Mining for Business Intelligence, Second Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office Excel add-in XLMiner for developing predictive models and techniques for describing and finding patterns in data.From clustering customers into market segments and finding the characteristics of frequent flyers to learning what items are purchased with other items, the authors use interesting, real-world examples to build a theoretical and practical understanding of key data mining methods, including classification, prediction, and affinity analysis as well as data reduction, exploration, and visualization.The Second Edition now features:Three new chapters on time series forecasting, introducing popular business forecasting methods including moving average, exponential smoothing methods; regression-based models; and topics such as explanatory vs. predictive modeling, two-level models, and ensemblesA revised chapter on data visualization that now features interactive visualization principles and added assignments that demonstrate interactive visualization in practiceSeparate chapters that each treat k-nearest neighbors and Naïve Bayes methodsSummaries at the start of each chapter that supply an outline of key topicsThe book includes access to XLMiner, allowing readers to work hands-on with the provided data. Throughout the book, applications of the discussed topics focus on the business problem as motivation and avoid unnecessary statistical theory. Each chapter concludes with exercises that allow readers to assess their comprehension of the presented material. The final chapter includes a set of cases that require use of the different data mining techniques, and a related Web site features data sets, exercise solutions, PowerPoint slides, and case solutions.Data Mining for Business Intelligence, Second Edition is an excellent book for courses on data mining, forecasting, and decision support systems at the upper-undergraduate and graduate levels. It is also a one-of-a-kind resource for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.