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Designing for Behavior Change: Applying Psychology and Behavioral Economics

by Stephen Wendel

Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.Learn the three main strategies to help people change behaviorIdentify behaviors your target audience seeks to change—and obstacles that stand in their wayDevelop effective designs that are enjoyable to useMeasure your product’s impact and learn ways to improve itCombine behavioral science with data science to pinpoint problems and test potential solutions

Designing for Designers: Lessons Learned from Schools of Architecture (Routledge Revivals)

by Thomas Fisher Wolfgang F. Preiser Jack Nasar

First published in 2007, this book examines the designs of seventeen architecture and design schools and answers questions such as: How has architectural education evolved and what is its future? Are architectural schools discernible types of designs and what are their effects on those who experience them? What lessons can be learned from evaluations of recently completed school buildings and what guidance do they provide for the design of future ones? Included in the multiple approaches to evaluation are examinations of the history of architectural education and building form; typologies of school for architecture; and the systematic user evaluations of the aesthetics, function, and technology which reveal the strengths to encourage and weaknesses to avoid in future designs. While offering specific guidelines for schools of design, it also includes findings that extend beyond the walls of design schools and can be applied to everything from the interiors of educational and campus buildings to planning offices and gathering places to build communities. This book will make readers more aware of problems in architectural interiors and suggest ways to make interiors work better for the building occupants.

Designing for Diversity: Developing Inclusive and Equitable Talent Management Processes

by Binna Kandola

What measures do you use to spot talent and assess employee performance? How do you decide who gets promoted? Are these methods fair and inclusive?Talent management is a cornerstone of modern organizational strategy but it has consistently fallen short in achieving meaningful diversity. Designing for Diversity challenges the deeply rooted assumptions that have shaped traditional talent management systems and critiques the philosophies that often reinforce the status quo. This book then offers actionable strategies to create systems and processes that genuinely identify and nurture individuals with leadership potential.While many DEI efforts aim to signal progress, they can inadvertently sustain inertia. This book empowers organizations to move beyond surface-level solutions and implement practices that drive real, measurable change. It explores each element of talent management from performance management systems and talent identification methods, through to talent development and promotion processes. This book also examines the limitations of target setting and the benefits of both formal and informal mentoring. The results is a new paradigm for identifying leaders, fostering diversity, and enhancing competition for senior roles. Whether you're a business leader, HR professional or advocate for equity in the workplace, Designing for Diversity is your essential guide to creating a future where talent management and diversity thrive together.

Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing Ser.)

by Jeanne Liedtka Tim Ogilvie

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Designing for Growth: A Design Thinking Toolkit for Managers

by Liedtka Jeanne Tim Ogilvie

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design. Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high profile design firms such as IDEO, design thinking unlocks creative right brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Designing for Kids: Creating for Playing, Learning, and Growing

by Krystina Castella

Designers, especially design students, rarely have access to children or their worlds when creating products, images, experiences and environments for them. Therefore, fine distinctions between age transitions and the day-to-day experiences of children are often overlooked. Designing for Kids brings together all a designer needs to know about developmental stages, play patterns, age transitions, playtesting, safety standards, materials and the daily lives of kids, providing a primer on the differences in designing for kids versus designing for adults. Research and interviews with designers, social scientists and industry experts are included, highlighting theories and terms used in the fields of design, developmental psychology, sociology, cultural anthropology and education. This textbook includes more than 150 color images, helpful discussion questions and clearly formatted chapters, making it relevant to a wide range of readers. It is a useful tool for students in industrial design, interaction design, environmental design and graphic design with children as the main audience for their creations.

Designing for Longevity: Expert Strategies for Creating Long-Lasting Products

by Louise Møller Haase Linda Nhu Laursen

Product longevity is one of the cornerstones in the transition towards a more sustainable society and a key driver for the circular economy model. This book provides designers, developers, and creators with five distinctive expert strategies, detailed case studies, action guides and worksheets that support both beginning and advanced design practitioners in creating new product concepts with long-lasting strategic fits. Designing for Longevity shows how expert design teams create original and long-lasting product concepts from the early development phase. It focuses on integrating business knowledge, market conditions, company capabilities, technical possibilities and user needs into product concepts to make better strategic decisions. It demonstrates how, for products to be durable, designers must create a long-lasting strategic fit for the customer, company, and market. Key case studies of products such as Bang & Olufsen’s A9, LEGO Ninjago and Friends and Coloplasts’ Sensura Mio, among others, offer readers inspiration, guidance and real-world insights from design teams showing how the strategies can be applied in practice. Action guidelines and worksheets encourage broad, analytical problem-solving to identify and think through challenges at the early concept stage. Beautifully designed and illustrated in full colour throughout, this book combines original research and the hands-on tools and strategies that design practitioners need to create useful, sustainable products.

Designing for Re-Use: The Life of Consumer Packaging

by Tom Fisher Janet Shipton

Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood. The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers. The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for re-use through packaging design. The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism of the branding. Other factors are more obviously social - for instance the effects on re-use of different consumer orientations. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design.

Designing for Safe Use: 100 Principles for Making Products Safer

by Jonathan Kendler Michael Wiklund Jon Tilliss Cory Costantino Kimmy Ansems Valerie Ng Ruben Post Rachel Aronchick Alix Dorfman Brenda Van Geel

How do you prevent a critical care nurse from accidentally delivering a morphine overdose to an ill patient? Or ensure that people don't insert their arm into a hydraulic mulcher? And what about enabling trapped airline passengers to escape safely in an emergency? <P><P>Product designers and engineers face myriad such questions every day. Failure to answer them correctly can result in product designs that lead to injury or even death due to use error. Historically, designers and engineers have searched for answers by sifting through complicated safety standards or obscure industry guidance documents. <P><P>Designing for Safe Use is the first comprehensive source of safety-focused design principles for product developers working in any industry. <P><P>Inside you’ll find 100 principles that help ensure safe interactions with products as varied as baby strollers, stepladders, chainsaws, automobiles, apps, medication packaging, and even airliners. You’ll discover how protective features such as blade guards, roll bars, confirmation screens, antimicrobial coatings, and functional groupings can protect against a wide range of dangerous hazards, including sharp edges that can lacerate, top-heavy items that can roll over and crush, fumes that can poison, and small parts that can pose a choking hazard. <P><P>Special book features include: <li>Concise, illustrated descriptions of design principles <li>Sample product designs that illustrate the book’s guidelines and exemplify best practices <li>Literature references for readers interested in learning more about specific hazards and protective measures <li>Statistics on the number of injuries that have arisen in the past due to causes that might be eliminated by applying the principles in the book <P><P>Despite its serious subject matter, the book’s friendly tone, surprising anecdotes, bold visuals, and occasional attempts at dry humor will keep you interested in the art and science of making products safer. Whether you read the book cover-to-cover or jump around, the book’s relatable and practical approach will help you learn a lot about making products safe. <P><P>Designing for Safe Use is a primer that will spark in readers a strong appreciation for the need to design safety into products. This reference is for designers, engineers, and students who seek a broad knowledge of safe design solutions. .

Designing for Sex and Gender Equity (Design Research for Change)

by Isabel Prochner

Drawing on original designer interviews, this book explores how design interventions can and do support sex and gender equity and what barriers still stand in the way. Isabel Prochner not only brings attention to sex and gender problems related to design artifacts but also provides a unique overview of creative design responses to these issues. The case studies and designer interviews provide new information about how designers can address these issues and the challenges they may encounter—whether that’s a lack of anthropometric data, trouble finding investment and business support, or even public resistance. Prochner brings together primary and secondary research and the most contemporary theories on sex, gender, and design. This book will be of interest to scholars working in design studies, sex and gender studies, social design, design for health, industrial design, product design, fashion design, and interaction design.

Designing for Sustainability: A Guide to Building Greener Digital Products and Services

by Tim Frick

Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services.Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services.Learn why 90% of the data that ever existed was created in the last yearUse sustainability principles to innovate, reduce waste, and function more efficientlyExplore green hosting, sustainable business practices, and lean/agile workflowsPut the right things in front of users at precisely the moment they need them—and nothing moreIncrease site search engine visibility, streamline user experience, and make streaming video more efficientUse Action Items to explore concepts outlined in each chapter

Designing for the Circular Economy

by Martin Charter

The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes. The thirty-four chapters provide a comprehensive overview of issues related to product circularity from policy through to design and development. Chapters are designed to be easy to digest and include numerous examples. An important feature of the book is the case studies section that covers a diverse range of topics related to CE, business models and design and development in sectors ranging from construction to retail, clothing, technology and manufacturing. Designing for the Circular Economy will inform and educate any companies seeking to move their business models towards these emerging models of sustainability; organizations already working in the circular economy can benchmark their current activities and draw inspiration from new applications and an understanding of the changing social and political context. This book will appeal to both academia and business with an interest in CE issues related to products, innovation and new business models.

Designing mLearning

by Clark N. Quinn

Mobile is a powerful new tool for supporting organizational performance, including a wide-variety of learning opportunities including innovation, collaboration, research, and design. Mobile generates new products, services, and helps solve problems. Whether providing needed tools, augmenting learning, or connecting individuals, mobile devices are empowering individuals and organizations.Designing mLearning is a hands-on resource that presents step-by-step guidance for designing, delivering, and deploying mobile solutions, covering both the background model and pragmatic considerations for successfully navigating mobile projects. The book takes an integrated approach to mobile learning regardless of the device used. Written by Dr. Clark Quinn, a noted leader in the mLearning revolution, Designing mLearning debunks commonly held myths about mLearning, defines the myriad opportunities for mobile, contains real-world, illustrative examples, includes implementation concerns, and places mobile learning in an overall strategic plan.Designing mLearning is written for instructional designers, developers, media experts, managers, and anyone with responsibility for supporting performance in organizations. While the focus is on the design of solutions, the book addresses the critical organizational issues to assist the larger agenda of mobilizing the organization.The information outlined in this groundbreaking guide can be applied across the mobile device spectrum and provides a systematic and integrated suite of conceptual frameworks to guide designers to pragmatic and effective solutions."Quinn takes you by the hand and leads you carefully and comprehensively through the m-learning maze of devices, models, examples, and designs, at the same time demonstrating that mobile learning is more than being about learning, but is also about performance."--Jane Hart, founder & CEO, Centre for Learning and Performance Technologies"Stop thinking mLearning is miniaturized eLearning. Just as digital video has enabled entirely new forms of entertainment and communication, mLearning enables powerful new (and old) performance solutions at very low costs. Clark omits the deafening hyperbole and delivers today's best source of clear, complete, and useful mLearning guidance for us all."--Michael Allen, CEO, Allen Interactions"The future is mobile. It will rock you more than the web did. And Clark Quinn has written the missing manual."--Jay Cross, CEO, Internet Time, and author, Informal Learning"Those of us in learning and development know we spend a disproportionate amount of time on formal training, missing opportunities to support workers where real learning occurs: in work, every day. With a wealth of examples, Clark Quinn provides a clear, useful guidebook for using 21st-century tools to support our performers as they enact their work and apply new learning."--Jane Bozarth, Ed.D., author, Social Media for Trainers and Better Than Bullet Points"Yes, this is a handy book about mobile learning and support. But it's also a thoughtful nudge towards rethinking what we mean when we say we are educators."--Allison Rossett, San Diego State University"Clark Quinn sets the pace for a swift race toward mobile everything. His thought-leadership and focus on solutions that work make him the one to watch, to read, and to learn from now!"--Marcia Conner, advisor in business culture and collaboration, co-author of The New Social Learning: A Guide to Transforming Organization Through Social Media

Designing the Business Model Architecture: Executing Specific Growth Opportunities Using Discovery-Driven Planning

by Ian C. Macmillan Rita Gunther Mcgrath

In reality, your strategy is what projects you are working on and how you run them, not what's printed on an annual report or posted on your website. Thus, whether you are a CEO or someone else in the organization, you must have the right practices in place to manage strategic growth initiatives effectively. This chapter addresses how to design the fundamental business that will generate growth, including establishing the viability of a business, given corporate requirements, analyzing the unit of business, analyzing the nearest competitive offer, and identifying subsequent key metrics. This chapter is excerpted from "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity."

Designing the Customer-Centric Organization

by Jay R. Galbraith

Designing the Customer-Centric Organization offers today???s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.

Designing the Digital Transformation: 12th International Conference, DESRIST 2017, Karlsruhe, Germany, May 30 – June 1, 2017, Proceedings (Lecture Notes in Computer Science #10243)

by Alexander Maedche, Jan vom Brocke and Alan Hevner

This book constitutes the proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2017, held in May/June 2017 in Karlsruhe, Germany. The 25 full and 11 short papers presented in this volume were carefully reviewed and selected from 66 full and 19 short papers. The contributions are organized in topical sections named: DSR in business process management; DSR in human computer interaction; DSR in data science and business analytics; DSR in service science; methodological contributions; domain-specific DSR applications; emerging themes and new ideas; and products and prototypes.

Designing the Forest and other Mass Timber Futures

by Lindsey Wikstrom

If we want to continue existing on this earth, an era of renewable energy and materials is urgently needed. What role could mass timber, with its potential to replace concrete and steel, have in ensuring the planet’s survival? This book retraces wood’s passage from stewarded seed in the soil of forests, to harvested biomass, to laminated walls in a living room, through to its disassembly, pausing at each step in the supply chain of mass timber to consider the labor and economies involved, looking closely at the way wood is grown, sourced, and transported, and its impacts on the biodiversity of the forest and the health of our ecosystems. It explores why historically entrenched contexts of extractivism make such sensitive approaches difficult to cultivate across landscapes and industrial frameworks. Along the way, common assumptions about mass timber are debunked, including its fire performance, its strength, and its role in carbon sequestration. Having identified contemporary technical, cultural, and spiritual gaps preventing the transition towards a fully timber built environment, it outlines how we might move forward. A more sensitive species-based methodology is essential, with designers as choreographers of carbon, transferring and trading between forest, factory, site, and beyond. This will be an important read for anyone interested in our built environment and how to design it to be non-extractive, especially those with an interest in architecture, urbanism, forests, ecology, and timber, as well as students of architecture and design interested in the generative nature of materials and design processes.

Designing the Future of Work: Atlassian's Distributed Work Practices

by Ashley Whillans Gabriel Rondon Ichikawa

In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere-forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows Annie Dean, Head of Team Anywhere, as she leads the development of data-driven work practices such as redesigning meetings, office spaces, and team rituals to support Atlassian's globally distributed workforce. By 2024, these internal practices had become more than an HR initiative, they were central to Atlassian's current business strategy. The company began embedding lessons from its internal experiments into its collaboration software, turning its workforce into a petri-dish for future products. But selling these practices to enterprise customers posed a new challenge: unlike Atlassian's traditional self-serve model, distributed work transformation required hands-on support, strategic advising, and cultural change, capabilities that the company had not previously built into its go-to-market approach. As Dean prepared for an executive strategy meeting, she and Atlassian's leadership faced key questions: how to scale internal practices without losing flexibility, how tightly to integrate work practices into products, and how to support customers through changes that required not just tools, but new ways of working. This case explores what it takes to transform the future of work from the inside out and to sell that transformation at scale.

Designing the Human Business: Leveraging Design Thinking to craft powerful and innovative business models

by Anthony Mills

Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer's needs Key FeaturesLearn how to dissect business models and create new ones that unlock maximum valueDiscover how to use Design Thinking to deliver solutions that resonate with the marketIntegrate Design Thinking with business model innovation for scalable, innovative business designsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionGlobally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale. In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters. By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.What you will learnUnderstand the fundamentals of business model innovation and its role in driving organizational successExplore how to craft human-centered business models and their significanceMaster Design Thinking for resonant value propositions and business modelsDiscover innovative solutions that address genuine customer aspirationsFind out how quantitative and artificial intelligence approaches enhance human-centered validationOvercome past marketplace failures with innovative ideasBuild a human-centered business model that withstands market forcesWho this book is forThis book is for individuals in leadership roles like CSOs, CIOs, CTOs, CEOs, and those responsible for launching and growing new business ventures. It builds on your existing business knowledge, showing you how to design businesses that grow inherently by connecting with markets through innovative, human-centered solutions and business models. A foundational understanding of business operations is assumed.

Designing the Music Business: Design Culture, Music Video and Virtual Reality (Music Business Research)

by Guy Morrow

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

Designing the Online Learning Experience: Evidence-Based Principles and Strategies

by Simone C. Conceição Les Howles

This book provides instructors with a holistic way of thinking about learners, learning, and online course design. The distinctive strategies derived from an integrated framework for designing the online learning experience help create an experience that is more personalized, engaging, and meaningful for online learners.The focus of this book is on the learners and the design of their online learning experiences. The authors refer to learning design instead of instructional design – which focuses on instruction and places the instructor at the center stage of the process. Therefore, the focus is on approaching a learner’s online course experience as a journey consisting of a combination of learning interactions with content, instructor, and other learners. In most online courses, instructors and learners are separated in time and space and depend on technology to facilitate interactions that often lack a strong personal dimension. As online learning continues to proliferate and mature, the emphasis on simply making content available to students online is no longer acceptable. Creating online courses now requires a new way of thinking that incorporates new design ideas and approaches from a variety of fields; it also requires a new set of learning design skills for instructors and course designers.Organized into eight chapters, this volume focuses on enhancing online learning experiences for each of the major aspects of an online course, providing evidence-based principles and strategies to promote learner engagement and deep learning. The concluding chapter provides an example illustrating a real-world application of the principles and strategies covered in the book, using Design Thinking to create learning experiences.This book provides strategies for approaching the learning experience from an integrative perspective for both experienced online instructors and those new to online course design. These strategies are based on evidence-based learning design principles and encourage the reader to adopt an empathic mindset focused on the experience of the learner.

Designing the Purposeful Organization

by Clive Wilson

Globalization, competition and recession have created an overwhelming pressure on organizations to deliver growth. This has often resulted in tough performance targets being pushed down the line. Hard-hitting management may deliver short-term results but in the longer term key people burn out or leave, and business performance falls back. Designing the Purposeful Organization explains how to implement a more enlightened and authentic leadership style that aligns people's strengths to the delivery of a compelling future. It draws on a unique framework that helps leaders manage the eight elements essential for high performance: purpose, vision, engagement, structure, character, results, success and talent. It moves beyond the boundaries of transactional performance (pay me X and I'll deliver Y) to a purpose-centred performance that releases talent, creativity and engagement. It features case studies from Google, Whole Foods Market, the NHS and the London 2012 Olympics and is ideal for practitioners in organization development, senior HR managers and business leaders. This book demonstrates how business performance can be inspired beyond boundaries by aligning people to a compelling purpose.

Designing the Purposeful World: The Sustainable Development Goals as a Blueprint for Humanity

by Clive Wilson

In September 2015, at the United Nations, world leaders agreed on seventeen Sustainable Development Goals or SDGs. This book extrapolates the SDGs into the idea of a purposeful world. In this context, the purpose for humanity is to thrive sustainably alongside other life forms and to consciously celebrate the process. The SDGs serve as a powerful vision, time-stamped at the 2030 time horizon, not just for world leaders but for us all. However, faced with the challenges of implementing the SDGs, we (including business leaders, government leaders and anyone wishing to make a difference) can feel overwhelmed. Wilson takes the reader on a journey of thought and invites them to work out their personal role in sustainability as well as their collaborative role alongside others in their communities and organisations. Written in a very accessible style, the book celebrates some of the many achievements made by ordinary people as a catalyst for hope, sets out a number of achievable goals and provides exercises to enable the reader to adopt practices that help to make a difference. It is the perfect book to help turn the SDGs into action at every level – governmental, organisational and personal.

Designing the Smart Organization

by Roland Deiser

Filling a gap in the literature, this book offers an innovative interdisciplinary approach to learning for corporate strategic development, linking the domains of strategy, organizational design, and learning. To demonstrate how this process drives the boundaries of the practice way beyond the established notion of simple training and management education, the book is filled with detailed case studies from leading global organizations, including Siemens, ABB, BASF, the US Army, PricewaterhouseCoopers, EADS, Novartis, and more. These studies reveal how large-scale corporations are using the power of dynamic corporate learning approaches to drive innovation, enhance cultural values, master post-merger integration, transform business models, enhance leadership culture, build technological expertise, foster strategic change processes, and ultimately increase bottom line results. For any company that wants to compete in the 21st century, Designing the Smart Organization offers inspiring perspectives for integrating corporate learning as a core business practice that will create sustainable strategic and organizational capabilities.

Designing the Successful Corporate Accelerator: How Startups And Big Companies Can Get With The Program

by Jules Miller Jeremy Kagan

Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world. Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t.  The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Acceleratoris a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.

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