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Adopting the Euro in Central Europe
by Susan Schadler Paulo Drummond Louis Kuijs Zuzana Murgasova Rachel Van ElkanUpon entry into the European Union (EU), countries become members of the Economic and Monetary Union (EMU), with a derogation from adopting the euro as their currency. This paper examines likely economic developments and policy challenges for the five former transition countries in central Europe (the Czech Republic, Hungary, Poland, the Slovak Republic and Slovenia) which joined the EU in May 2004. These economies operate independent monetary policies but have not yet achieved policy convergence with the rest of the euro area.
Adoption of EU Business and Human Rights Policy: The Use of Discretion in the National Transposition of EU Directives (Contributions to Political Science)
by Peter DrahnThis book explores how and why the transposition of EU directives in the new and contentious policy area ‘Business and Human Rights’ differs between member states. It reveals the extent to which individual member states are pursuing diverging approaches in dealing with the ‘discretionary space’ in EU directives, and highlights theoretical and political explanations. Drawing on historical institutionalism and rational choice institutionalism, the book establishes a link between the degree of corporatism in a given political economy and government behaviour in terms of Business and Human Rights policy. Moreover, it identifies political salience within the policy subsystem as a pertinent factor for explaining national transposition outcomes.
Adoption of LMS in Higher Educational Institutions of the Middle East (Advances in Science, Technology & Innovation)
by Hassan Qudrat-Ullah Rashid A. KhanThis book discusses the adoption of learning management systems (LMS) in higher education institutions. It presents influential predictors that may impact instructors’ behavioral intention to adopt learning management systems in the context of Arab culture, as well as a unique model of technology acceptance that draws on and combines previous technology adoption models (i.e., a modified unified theory of acceptance and use of technology model – UTAUT2). Moreover, this study extends the UTAUT2 model by including Hofstede’s (1980) cultural dimensions, and technology awareness as the moderators of the model. It also describes the explanatory technique approach used to collect quantitative data from the instructors at higher education institutions in Saudi Arabia and were analyzed with structural equation modeling using SPSS/Amos software. The findings revealed that facilitating conditions were the strongest predictor of behavioral intention to adopt an LMS, followed by performance expectancy and hedonic motivation, technology awareness, and cultural dimensions exerted a moderating influence on instructors’ behavioral intention to use LMS in their teaching. By including new constructs, this becomes the first study of its kind exploring instructors’ use of LMS in Higher Educational Institutions of Saudi Arabia and other countries of the Middle East. It offers practical insights for a broad range of researchers and professionals at higher education institutions and serves as a reference guide for designers of learning management systems (e.g., blackboard systems), policymakers, and the Ministry of Education staff.
Adoptive Management Innovation
by Haifen LinThis book discusses adoptive management innovation, which has been successfully implemented in other areas. It proposes a theory on this field by considering the importance and popularity of adoptive management innovation in China and around the globe, and focusing on its nature. It also establishes a process framework through which adoptive management innovation occurs, explores how individual characteristics of individual managers affect their adoption decision, examines the effects of a firm’s dynamic capability on each phase of adoptive innovation, and addresses how intangible management innovation supports the process of tangible product innovation to produce effects. By exploring the process, adoption decision, drivers and effects of adoptive management innovation, the book offers abundant applications for managerial practice
Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair
by Robert Steven Kaplan Ayesha KanjiAdrian Ivinson is the director of Harvard Center for Neurodegeneration and Repair (HCNR), a not-for-profit research center at the Harvard Medical School (HMS). The center was started in late 2000 with a gift of $37.5 million from an anonymous donor. Its mandate was to conduct research that could lead to actual treatments for neurodegenerative disease (i.e., ALS, Parkinson's, Alzheimer's, MS, and Huntington's) and do so by encouraging collaboration among researchers in the HMS community. When Ivinson takes the helm in 2001, he finds a dysfunctional center with little organization or structure. In addition, he has little formal authority to make changes and he must navigate the complex culture of the HMS neurological research community as well as the HMS academic culture. Demonstrates Ivinson's efforts to develop HCNR as a catalyst for aligning scientific researchers in the HMS community by creating incentives for innovation and collaboration. Also, profiles the issues he faces as general manager at various stages of the organization's development--and how his style, priorities, and approach must change as the needs of the organization change. Provides an opportunity for action planning to address the major issues facing the HCNR at the end of 2005. Focuses on organizational culture, alignment, leadership style/fit, and change management.
Adrian Shooter: A Life in Engineering and Railways
by Adrian ShooterThis book is the tale of a small boy from Surrey who had a fascination with anything on wheels and, also, loved to learn about people and what motivated them. He read a lot about railways and was excited by the innovations of our nineteenth-century predecessors. When the Beeching report came out in 1963, he decided that he wanted to be a part of the new order and help bring back some of that excitement. He describes his upbringing and paints a picture of the 'greyness' of the 1950s and then takes the reader on a voyage of discovery into the world of 1960's engineering before he joined British Railway in 1970.The view from the inside presents readers with a whole new picture of what was really going on within British Rail at various levels. Much that is reported has never before been published and the reasons for many decisions on previously opaque matters are explained.The author was cautioned by his school careers master to be wary of saying what he really thought. It seems that this piece of advice has not been heeded.
Adrift: America in 100 Charts
by Scott GallowayFrom bestselling author, CNN+ host of No Mercy, No Malice, and NYU business school professor Scott Galloway comes an urgent examination of the future of our nation – and how we got here. <p><p>We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions: Is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change—change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class. <p><p>In Adrift, Galloway looks to the past —from 1945 to present day—to explain just how America arrived at this precipice. Telling the story of our nation through 100 charts, Galloway demonstrates how crises such as Jim Crow, World War II, and the Stock Market Crash of 2008, as well as the escalating power of technology, an entrenched white patriarchy, and the socio-economic effects of the pandemic, created today’s perfect storm. Adrift attempts to make sense of it all, and offers Galloway’s unique take on where we’re headed and who we’ll become, touching on topics as wide-ranging as online dating to minimum wage to the American dream. Just as in 1945 and 1980, America is once again a nation at a crossroads. This time, what will it take for our nation to keep up with the fast and violent changes to our new world? <p> <b>New York Times Bestseller</b>
Ads, Fads, And Consumer Culture: Advertising's Impact On American Character And Society
by Arthur Asa BergerThe sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the “1984” Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.
Adult Development and Organizational Leadership
by Robert Kegan Lisa LaheyWhat will distinguish your leadership from others' in the years ahead? The authors of this chapter believe it will be your ability to develop yourself, your people, and your teams. They apply adult development theories-debunking the belief that the human brain slows in its ability to adapt and learn by the age of thirty-to the concept of leadership development. They argue that the field has overemphasized "leadership" and underemphasized "development." Consequently, the incubator necessary for effective leadership development-namely, the human brain and its ability to achieve greater and greater levels of mental complexity as it matures-remains unaddressed. They describe three age-related plateaus in adult mental development: the socialized mind, the self-authoring mind, and the self-transforming mind-and use compelling graphs and study results to show how the unique characteristics of each plateau might play out amidst the everyday demands of leadership. This chapter was originally published as Chapter 26 of "Handbook of Leadership Theory and Practice: A Harvard Business School Centennial Colloquium."
Adult Education as Empowerment: Re-imagining Lifelong Learning through the Capability Approach, Recognition Theory and Common Goods Perspective (Palgrave Studies in Adult Education and Lifelong Learning)
by Pepka Boyadjieva Petya Ilieva-TrichkovaThis book re-imagines the essence and role of adult education at both the individual and societal levels. It provides arguments for understanding adult education as a process of agency and empowerment, which has not only instrumental but intrinsic and transformative roles to play. This book brings together ideas from the capability approach with insights from recognition theory; the embeddedness approach; the political economic perspective for understanding public and private goods and the common goods perspective. The analysis draws on data from large-scale international studies – alongside qualitative data - and adopts a wide-ranging European comparative perspective. The book develops original instruments for measuring different dimensions of adult education as a common good, and its realisation in different social contexts. It is aimed at academics, students, practitioners, and policy makers interested in adult and/or higher education and the social justice perspective to human life.
Adult Learner at Work: The challenges of lifelong education in the new millenium
by Robert BurnsKnowledge is one of today's few meaningful resources. Equip yourself to ride the rollercoaster of racing change, globalism and technological super-innovation that is life and work in our age.Completely revised and updated for the 2000s, The Adult Learner at Work, 2nd edition is for educators, trainers and managers who want to stay in touch with the latest thinking in their fields. Dr Robert Burns explains the important changes that have swept through the field of post-compulsory education and the worldwide swing to the lifelong learning as the gateway to a learning society. When work, education and life satisfaction can truly intermesh, sustainable prosperity becomes achievable. Robert Burns explores such questions as:* What conditions have created lifelong learning, learning societies and learning organisations?* How have government and business responded?* What methods and processes enhance the learning potential of adults?* How can we motivate adults to learn?* What are the effects of advancing age on our ability to learn?* Is competency training an effective tool for encouraging learning?This new edition examines how and why we must facilitate the learning potential of all members of society. The Adult Learner at Work, 2nd edition provides an attractive vision of the development of learning environments in the workplace and the community setting-integrating skill learning and personal development using well founded principles of adult learning.
Adult Learning: Linking Theory and Practice
by Sharan B. Merriam Laura L. BieremaSolidly grounded in theory and research, but concise and practice-oriented, Adult Learning: Linking Theory and Practice is perfect for master's-level students and practitioners alike. Sharan Merriam and Laura Bierema have infused each chapter with practical applications for instruction which will help readers personally relate to the material. The contents covers:Adult Learning in Today's WorldTraditional Learning TheoriesAndragogySelf-Directed LearningTransformative LearningExperience and LearningBody and Spirit in LearningMotivation and LearningThe Brain and Cognitive FunctioningAdult Learning in the Digital AgeCritical Thinking and Critical PerspectivesCulture and ContextDiscussion questions and activities for reflection are included at the end of each chapter.
Adult Learning: Linking Theory and Practice
by Sharan B. Merriam Laura L. Bierema Monica FedeliA freshly updated and science-based guide for contemporary adult educators In the newly revised second edition of Adult Learning: Linking Theory and Practice, a team of veteran adult educators delivers an authoritative guide to adult education that is solidly grounded in theory and research while remaining concise and practice oriented. Each chapter is infused with practical applications for instruction you can implement immediately to improve concrete learning outcomes. The authors cover a variety of topics, including adult learning in the contemporary world, traditional learning theories, andragogy, motivation and learning, and more. Readers will also find: Explorations of the brain and cognitive functioning as it applies to adult learners How to adapt and improve the adult learning experience in the digital age Learning and reflection activities integrated throughout each chapter Perfect for master's-level students and practitioners alike, Adult Learning: Linking Theory and Practice is the up-to-date and practical adult education resource that you've been waiting for.
Adults in the Room: My Battle with the European and American Deep Establishment
by Yanis VaroufakisThe former Greek finance minister’s “deeply personal and very well written” account of negotiations over the Greek debt crisis (Financial Times).A #1 International BestsellerWhat happens when you take on the establishment? In Adults in the Room, the renowned economist and former finance minister of Greece Yanis Varoufakis gives the full, blistering account of his momentous clash with the mightiest economic and political forces on earth.After being swept into power with the left-wing Syriza party, Varoufakis attempts to renegotiate Greece’s relationship with the EU—and sparks a spectacular battle with global implications. Varoufakis’s new position sends him ricocheting between mass demonstrations in Athens, closed-door negotiations in drab EU and IMF offices, and furtive meetings with power brokers in Washington, D.C. He consults and quarrels with Barack Obama, Emmanuel Macron, Christine Lagarde, the economists Larry Summers and Jeffrey Sachs, and others, as he struggles to resolve Greece’s debt crisis without resorting to punishing austerity measures. But despite the mass support of the Greek people and the simple logic of Varoufakis’s arguments, he succeeds only in provoking the fury of Europe’s elite.Varoufakis’s unvarnished memoir is an urgent warning that the economic policies once embraced by the EU and the White House have failed—and spawned authoritarianism, populist revolt, and instability throughout the Western world. Adults in the Room is an extraordinary tale of brinkmanship, hypocrisy, collusion, and betrayal that will shake the global establishment to its foundations.“A gripping tale of an outspoken intellectual’s sudden immersion in high-stakes politics. . . . Varoufakis does a magnificent job of evoking the absurdities and frustrations of his tenure.” —Justin Fox, New York Times Book Review“Usually, books that are this heavily invested in financial minutiae don’t exactly keep you up at night, but Varoufakis’s account has the narrative drive of a rollicking detective novel.” —Stan Persky, The Los Angeles Review of Books
Advance in Barley Sciences: Proceedings of 11th International Barley Genetics Symposium (Advanced Topics In Science And Technology In China Ser.)
by Chengdao Li Guoping Zhang Xu LiuAdvance in barley sciences presents the latest developments in barley sciences. It collects 39 papers submitted to the 11th International Barley Genetics Symposium, and covers all presentation sessions of the conference, i.e., barley development and economy, utilization of germplasm, genetic resources and genetic stocks, end-uses, biotic stress tolerance, abiotic stresses, new and renewed breeding methodology, barley physiology, breeding success stories, barley genomics and all other '-omics.' Th e information will be useful for barley breeders, brewers, biochemists, molecular geneticists and biotechnologists. Th is book may also serve as reference text for students and scientists engaged in barley research. Dr. Guoping Zhang is a barley breeder and crop physiologist at the Department of Agronomy, Zhejiang University, China. Dr. Chengdao Li is a senior molecular geneticist and barley breeder at the Department of Agriculture and Food, Western Australia, Australia. He is also an adjunct professor at Murdoch University of Australia and Zhejiang University. Dr. Xu Liu, a member of the China Academy of Engineering, is a plant resources researcher at the Chinese Academy of Agricultural Sciences.
Advance: The Ultimate How-To Guide For Your Career
by Gary BurnisonThe how-to guide for your career In his previous book, Lose the Resume, Land the Job, author Gary Burnison exposed the myths and the ineffective thinking around how to land the job you really want. Now, in Advance, he takes readers through the next stage—advancing in their careers. Advance is extremely timely and topical in today's do-it-yourself career development world. Average job tenure has fallen to about four years on average and often only one or two years for younger professionals. These "career nomads" simply aren't around long enough to access career development from their employers. On the other end of the workplace spectrum, many employees find themselves stuck in one job without a promotion, without any raise to speak of, and with no opportunities to learn and grow. In Advance, Burnison lays out a mosaic of "how-to" advice that applies every day and at every level—the skills and behaviors that help people navigate their careers and stand out among the crowd. He takes on a "Top 20" of career must-haves: managing for the first time, engaging in the "money conversation" with your boss, dealing with difficult bosses (without quitting), coping with coworkers (without losing your mind), making presentations (that don't put people to sleep), mastering digital communication (and avoiding emails that will get you fired), thinking globally (without leaving your office), taking an overseas assignment, meeting senior leaders for the first time (without putting your foot in your mouth), navigating political waters (without sinking your career), reading and fitting in with the culture, and more. • Wisdom on taking your career to the next level • Career development tips • Guidance on being seen and heard • Written by the CEO of one of the world’s largest management consulting firms Whether you’re just starting your career, high up on the ladder, or “stuck” anywhere in between, Advance gives you the know-how to get on a path to where you want to go.
Advanced Accounting
by Timothy S. Doupnik Thomas F. Schaefer Joe B. HoyleThe approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this text, students gain a well-balanced appreciation of the Accounting profession. As Hoyle 12e introduces them to the field’s many aspects, it often focuses on past controversies and present resolutions. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future. The writing style of the eleven previous editions has been highly praised. Students easily comprehend chapter concepts because of the conversational tone used throughout the book. The authors have made every effort to ensure that the writing style remains engaging, lively, and consistent which has made this text the market leading text in the Advanced Accounting market. The 12th edition includes an increased integration of IFRS as well as updated accounting standards.
Advanced Accounting
by Patrick Hopkins Robert HalseyAdvanced Accounting is intended for use in undergraduate and graduate accounting programs that include a course in advanced accounting as part of the curriculum. This book is especially written for advanced accounting courses in which an intuitive understanding of the material, in addition to accounting mechanics, is emphasized.
Advanced Accounting
by Paul Fischer William Taylor Rita ChengADVANCED ACCOUNTING offers the most authoritative, conceptually strong, and comprehensive coverage of advanced accounting topics of any text on the market. Completely updated to reflect the latest FASB pronouncements, it is an excellent preparation resource for the CPA exam. ADVANCED ACCOUNTING also provides the tools students need to pursue professional careers in a global economy. This is the only text on the market to utilize the horizontal approach to consolidations worksheets, the format most commonly used in the business world.
Advanced Analytics and AI: Impact, Implementation, and the Future of Work (Wiley Finance)
by Tony BoobierBe prepared for the arrival of automated decision making Once thought of as science fiction, major corporations are already beginning to use cognitive systems to assist in providing wealth advice and also in medication treatment. The use of Cognitive Analytics/Artificial Intelligence (AI) Systems is set to accelerate, with the expectation that it’ll be considered ‘mainstream’ in the next 5 – 10 years. It’ll change the way we as individuals interact with data and systems—and the way we run our businesses. Cognitive Analysis and AI prepares business users for the era of cognitive analytics / artificial intelligence. Building on established texts and commentary, it specifically prepares you in terms of expectation, impact on personal roles, and responsibilities. It focuses on the specific impact on key industries (retail, financial services, utilities and media) and also on key professions (such as accounting, operational management, supply chain and risk management). Shows you how users interact with the system in natural language Explains how cognitive analysis/AI can source ‘big data’ Provides a roadmap for implementation Gets you up to speed now before you get left behind If you’re a decision maker or budget holder within the corporate context, this invaluable book helps you gain an advantage from the deployment of cognitive analytics tools.
Advanced Analytics in Mining Engineering: Leverage Advanced Analytics in Mining Industry to Make Better Business Decisions
by Ali SoofastaeiIn this book, Dr. Soofastaei and his colleagues reveal how all mining managers can effectively deploy advanced analytics in their day-to-day operations- one business decision at a time.Most mining companies have a massive amount of data at their disposal. However, they cannot use the stored data in any meaningful way. The powerful new business tool-advanced analytics enables many mining companies to aggressively leverage their data in key business decisions and processes with impressive results.From statistical analysis to machine learning and artificial intelligence, the authors show how many analytical tools can improve decisions about everything in the mine value chain, from exploration to marketing.Combining the science of advanced analytics with the mining industrial business solutions, introduce the “Advanced Analytics in Mining Engineering Book” as a practical road map and tools for unleashing the potential buried in your company’s data.The book is aimed at providing mining executives, managers, and research and development teams with an understanding of the business value and applicability of different analytic approaches and helping data analytics leads by giving them a business framework in which to assess the value, cost, and risk of potential analytical solutions. In addition, the book will provide the next generation of miners – undergraduate and graduate IT and mining engineering students – with an understanding of data analytics applied to the mining industry. By providing a book with chapters structured in line with the mining value chain, we will provide a clear, enterprise-level view of where and how advanced data analytics can best be applied. This book highlights the potential to interconnect activities in the mining enterprise better. Furthermore, the book explores the opportunities for optimization and increased productivity offered by better interoperability along the mining value chain – in line with the emerging vision of creating a digital mine with much-enhanced capabilities for modeling, simulation, and the use of digital twins – in line with leading “digital” industries.
Advanced Analytics in Power BI with R and Python: Ingesting, Transforming, Visualizing
by Ryan WadeThis easy-to-follow guide provides R and Python recipes to help you learn and apply the top languages in the field of data analytics to your work in Microsoft Power BI. Data analytics expert and author Ryan Wade shows you how to use R and Python to perform tasks that are extremely hard, if not impossible, to do using native Power BI tools. For example, you will learn to score Power BI data using custom data science models and powerful models from Microsoft Cognitive Services. The R and Python languages are powerful complements to Power BI. They enable advanced data transformation techniques that are difficult to perform in Power BI in its default configuration but become easier by leveraging the capabilities of R and Python. If you are a business analyst, data analyst, or a data scientist who wants to push Power BI and transform it from being just a business intelligence tool into an advanced data analytics tool, then this is the book to help you do that. What You Will Learn Create advanced data visualizations via R using the ggplot2 package Ingest data using R and Python to overcome some limitations of Power Query Apply machine learning models to your data using R and Python without the need of Power BI premium compacity Incorporate advanced AI in Power BI without the need of Power BI premium compacity via Microsoft Cognitive Services, IBM Watson Natural Language Understanding, and pre-trained models in SQL Server Machine Learning Services Perform advanced string manipulations not otherwise possible in Power BI using R and Python Who This Book Is For Power users, data analysts, and data scientists who want to go beyond Power BI’s built-in functionality to create advanced visualizations, transform data in ways not otherwise supported, and automate data ingestion from sources such as SQL Server and Excel in a more concise way
Advanced Application of Nanotechnology to Industrial Wastewater
by Maulin P. ShahThis book discusses new and innovative trends and techniques in the application of nanotechnology to industrial wastewater treatment both at a laboratory scale and an industry scale, including treatment, remediation, sensing and pollution prevention. The book also explores unique physicochemical and surface properties of nanoparticles; it highlights advantages they provide for engineering applications. Each chapter covers a different nanotechnology-based approach and examines basic principles, practical applications, recent breakthroughs and associated limitations. Nanotechnology applications to wastewater research have significant impact in maintaining the long-term quality, availability and viability of water. Regardless of the origin—for example, municipal or industrial wastewater—the remediation nanotechnology allows water to be recycled and desalinized in addition to simultaneously detecting biological and chemical contamination. The book describes a broad area of nanotechnology and water research where membrane processes (nanofiltration, ultrafiltration, reverse osmosis and nanoreactive membranes) are considered key components of advanced water purification and desalination technologies that remove, reduce or neutralize water contaminants. Various nanoparticles and nanomaterials that could be used in water remediation (zeolites, carbon nanotubes, self-assembled monolayers on mesoporous supports, biopolymers, single-enzyme nanoparticles, zero-valent iron nanoparticles, bimetallic iron nanoparticles and nanoscale semiconductor photocatalysts) are also discussed. This book is beneficial for students and academicians to understand the recent research advancements in the field.
Advanced Blockchain Development: Build highly secure, decentralized applications and conduct secure transactions
by Narayan Prusty Imran BashirExplore distributed ledger technology, decentralization, and smart contracts and develop real-time decentralized applications with Ethereum and SolidityKey FeaturesGet to grips with the underlying technical principles and implementations of blockchainBuild powerful applications using Ethereum to secure transactions and create smart contractsGain advanced insights into cryptography and cryptocurrenciesBook DescriptionBlockchain technology is a distributed ledger with applications in industries such as finance, government, and media. This Learning Path is your guide to building blockchain networks using Ethereum, JavaScript, and Solidity. You will get started by understanding the technical foundations of blockchain technology, including distributed systems, cryptography and how this digital ledger keeps data secure. Further into the chapters, you’ll gain insights into developing applications using Ethereum and Hyperledger. As you build on your knowledge of Ether security, mining , smart contracts, and Solidity, you’ll learn how to create robust and secure applications that run exactly as programmed without being affected by fraud, censorship, or third-party interference. Toward the concluding chapters, you’ll explore how blockchain solutions can be implemented in applications such as IoT apps, in addition to its use in currencies. The Learning Path will also highlight how you can increase blockchain scalability and even discusses the future scope of this fascinating and powerful technology. By the end of this Learning Path, you'll be equipped with the skills you need to tackle pain points encountered in the blockchain life cycle and confidently design and deploy decentralized applications.This Learning Path includes content from the following Packt products:Mastering Blockchain - Second Edition by Imran BashirBuilding Blockchain Projects by Narayan PrustyWhat you will learnUnderstand why decentralized applications are importantDiscover the mechanisms behind bitcoin and alternative cryptocurrenciesMaster how cryptography is used to secure data with the help of examplesMaintain, monitor, and manage your blockchain solutionsCreate Ethereum walletsExplore research topics and the future scope of blockchain technologyWho this book is forThis Learning Path is designed for blockchain developers who want to build decentralized applications and smart contracts from scratch using Hyperledger. Basic familiarity with any programming language will be useful to get started with this Learning Path.
Advanced Brand Management
by Paul TemporalPaul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young