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Facebook Marketing for Small Business: Easy Strategies to Engage Your Facebook Community
by Arnel LeyvaAdvertise Your Business Today with Tomorrow's Strategies If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small Business. Facebook Marketing for Small Business is your concise guide to the Facebook marketing strategies that are working for today's biggest and most successful companies. Leyva and Law will show you how to apply sophisticated marketing techniques to your own small business—and how to profit from them. With: Step-by-step instructions and full-color screenshots Handy guide to optimize your Facebook business page Tools for creating Facebook ads and tracking your results Real-life examples of Facebook marketing success stories Pro tips for using Instagram, Twitter, promotions, sweepstakes, and e-commerce Facebook Marketing for Small Business gives you everything you need to improve your online marketing today.
Facebook Nation
by Newton LeePresident Barack Obama, in his 2011 State of the Union Address, called America "the nation of Edison and the Wright brothers" and "of Google and Facebook." U.S. Chief Information Officer, Steven VanRoekel, said that America has become a "Facebook nation" that demands increased transparency and interactivity from the federal government. Facebook as a nation in 2012 would be the third largest country in the world with over 900 million citizens, after China and India. This book portrays the social media ecosystem as a world of increasing Total Information Awareness, which is essentially a civilian version of the controversial Total Information Awareness program unveiled in 2002 by the Defense Advanced Research Projects Agency (DARPA) at the U.S. Department of Defense. Back in the 60's, DARPA initiated and funded the research and development of Advanced Research Projects Agency Network (ARPANET) that went online in 1969. The success of ARPANET gave rise to the global commercial Internet in the 90's and the new generation of Fortune 500 companies today including Amazon.com, Google, eBay, and Yahoo!. As if life comes full circle in the 21st century, private businesses and the ubiquity of social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies and infrastructures necessary for the DARPA-proposed Total Information Awareness program. WikiLeaks founder Julian Assange called Facebook "the most appalling spying machine that has ever been invented." Indeed, military and civilian technologies have interwoven into every fabric of our society, as Facebook co-founder and CEO Mark Zuckerberg said, "We exist at the intersection of technology and social issues." This book offers discourse and practical advice on the privacy issue in the age of big data, the rise of Facebook nation, and Total Information Awareness. Opening with President Ronald Reagan's 1984 National Security Decision Directive and ending with George Orwell's novel 1984, the author takes us on a roller-coaster ride through Facebook's botched IPO, Carrier IQ, Kony 2012, SOPA/PIPA blackout, cyber bullying, crime fighting, and a host of other timely issues facing our Facebook nation. Social media strategists, information architects, social scientists, policymakers, and academic scholars in the Program in Science, Technology, and Society (STS) will find this book a valuable asset.
Facebook Nation: Total Information Awareness
by Newton LeeThis book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill.With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the top three most populous countries in the world: China, India, and the United States. Social media has enabled its users to inform and misinform the public, to appease and disrupt Wall Street, to mitigate and exacerbate the COVID-19 pandemic, and to unite and divide a country.Mark Zuckerberg once said, "We exist at the intersection of technology and social issues." He should have heeded his own words. In October 2021, former Facebook manager-turned-whistleblower Frances Haugen testified at the U.S. Senate that Facebook's products "harm children, stoke division, and weaken our democracy."This book offers discourse and practical advice on information and misinformation, cybersecurity and privacy issues, cryptocurrency and business intelligence, social media marketing and caveats, e-government and e-activism, as well as the pros and cons of total information awareness including the Edward Snowden leaks."Highly recommended." - T. D. Richardson, Choice Magazine"A great book for social media experts." - Will M., AdWeek"Parents in particular would be well advised to make this book compulsory reading for their teenage children..." - David B. Henderson, ACM Computing Reviews
Facebook in One Hour for Lawyers
by Dennis Kennedy Allison C. ShieldsMany lawyers use Facebook(r), the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook(r) accounts. With a few simple steps, lawyers can harness Facebook(r) to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook(r) in One Hour for Lawyers will show any attorney--from Facebook(r) novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to: Set up a Facebook(r) account Optimize privacy and other settings Create a profile and manage your timeline Find, organize, and manage friends Use Facebook(r) search and navigation Participate on Facebook(r) with updates, comments, likes, and timelines Send messages, join groups, and subscribe to feeds Establish a business page Monitor your Facebook(r) network Develop a Facebook(r) strategy to grow your legal network"
Facebook und Instagram Ads für Dummies (Für Dummies)
by Daniel LevitanGenerieren Sie Aufmerksamkeit mit Social Media Ads Lernen Sie, wie Sie Ihre Zielgruppen auf Facebook und Instagram mit Werbeanzeigen erreichen! Mit dem nötigen Know-how und mit den richtigen Kampagnen realisieren Sie Ihre Marketingziele. Daniel Levitan zeigt Ihnen, wie Sie Facebook und Instagram Ads richtig schalten, wie Sie deren Erfolg messen und Anzeigen erstellen, die nicht nur gut aussehen, sondern mit denen Sie auch bestmöglich auf Ihre Marke, Ihre Produkte oder Ihre Dienstleistungen aufmerksam machen, um Ihre Ziele zu erreichen. Praktische Schritt-für-Schritt-Anleitungen machen den Start ganz einfach. Sie erfahren Warum bezahlte Werbung für erfolgreiches Social-Media-Marketing wichtig ist Wie Sie Werbekampagnen mit Struktur erstellen und Anzeigen schalten Wie Sie Ergebnisse analysieren und Kampagnen vergleichen
Facebook's Libra (B): The Privatization of Money?
by George Serafeim Ethan Rouen Marco Di Maggio Amy KlopfensteinThis case addresses the events that took place following the conclusion of the case "Facebook's Libra (A): The Privatization of Money?" In October 2019, several months after the conclusion of the A case, multiple members of the Libra Association announced that they were leaving the project. Observers speculated that the departures were due to Libra's inability to meet regulatory scrutiny. Nevertheless, the Libra Association formed a board and formalized its governance structure with 21 founding members. Through the remainder of 2019 and 2020, Libra made significant changes to its product in an attempt to win regulatory approval. It also changed its name to Diem to distance itself from the controversies surrounding the original Libra product. By December 2020, the proposed cryptocurrency was a stablecoin pegged to the U.S. dollar. The Diem Association planned to launch the new currency in early 2021; however, it had yet to secure regulatory approval, even as political skepticism toward the product endured.
Facebook's Libra: The Privatization of Money?
by Aldo Sesia George Serafeim Ethan Rouen Marco Di MaggioCase
Facebook, Twitter und Co. in Hotellerie und Gastronomie
by Thomas HinterholzerSoziale Netzwerke wie Facebook oder Twitter sind nicht nur ständige Begleiter im alltäglichen Leben, sondern auch zunehmend ein wichtiger Bestandteil für die integrierte Marketingkommunikation von Tourismusbetrieben. Laufend werden neue soziale Plattformen oder Werkzeuge für Unternehmen zur Nutzung dieser Plattformen für ihre Unternehmenszwecke online geschalten. Oftmals fällt es dem im operativen Alltagsgeschäft stehenden Unternehmer schwer diese Entwicklungen für sich zu evaluieren und nutzbar zu machen, da es ihm an der Zeit fehlt. Das vorliegende Praktikerhandbuch unterstützt den Gastronomen und/oder Hotelier dabei, sein betriebliches Online-Marketing zu optimieren: Selbsttests erleichtern die eigene Standortbestimmung, Nutzungsmöglichkeiten werden aufgezeigt und die Auswahl aus der Fülle an Sozialen Netzwerken wird vereinfacht.
Facebook-Can Ethics Scale in the Digital Age?
by Carin-Isabel Knoop George A. RiedelSince its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked in a 2016 U.S. election cycle, exposed a breach of trust/privacy among its user community. In the past, growth at any costs appeared to be the de facto strategy. Now many voices such as regulators, advertisers, ethicists, shareholders and users argued for a more responsible approach to addressing their concerns. Mark Zuckerberg (CEO/Chair/Founder) and Sheryl Sandberg (COO) mapped out their six-point plan to address this existential threat. Could they continue to grow and rectify the breach of trust/privacy? Did other stakeholders have some greater responsibility too? In addition to issues of privacy and trust, there is a growing chorus of concern about "content moderation"-not for the easy topics like spam or copyright material-but for the hard things revolving around political points of view, hate speech, polarizing perspectives, etc. How will Facebook strike the balance between free speech and corrosive content across billions of users and dozens of languages? Are they the arbiters of truth/censorship in the digital world?
Facebook: The First Ten Years
by Marco Iansiti Shane Greenstein Christine SnivelyFacebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the stock price steadily declined, but recovered after the company implemented an effective advertising strategy. Facebook worked to maintain its "hacker ethos" and remain nimble as it matured. The company was worth close to $200 billion. Could this kind of value sustain itself for years to come?
Facebook: The Inside Story
by Steven LevyHe has had unprecedented access to Mark Zuckerberg and Sheryl Sandberg for three years. And now renowned tech writer Steven Levy delivers the definitive history of one of America&’s most powerful and controversial companies: Facebook.In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg&’s first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users, including those on its fully owned subsidiaries, Instagram and WhatsApp. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing &“fake news&” accounts, the handling of its users&’ personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on hundreds of interviews inside and outside the company, Levy&’s sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.
Facebook—Can Ethics Scale in the Digital Age?
by Carin-Isabel Knoop George A. RiedelSince its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked in a 2016 US election cycle, exposed a breach of trust/privacy amongst its user community. In the past, growth at any costs appeared to be the de facto strategy. Now many voices such as regulators, advertisers, ethicists, shareholders and users argued for a more responsible approach to addressing their concerns. Mark Zuckerberg (CEO/Chair/Founder) and Sheryl Sandberg (COO) mapped out their six-point plan to address this existential threat. Could they continue to grow and rectify the breach of trust/privacy? Did other stakeholders have some greater responsibility too? In addition to issues of privacy and trust, there is a growing chorus of concern about "content moderation" - not for the easy topics like spam or copyright material -but for the hard things around political points of view, hate speech, polarizing perspectives, etc. How will Facebook strike the balance between free speech and corrosive content across billions of users and dozens of languages? Are they the arbiters of truth/censorship in the digital world?
Facelift at Olay (A)
by Rajiv Lal Sunil Gupta Olivia HullBy October 2017, Procter & Gamble's skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay's competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ages.
Facelift at Olay (B)
by Rajiv Lal Sunil Gupta Olivia HullThis supplement to Facelift at Olay (A) explains the major steps Procter & Gamble's skincare brand Olay took to reverse several years of declining sales.
Faces of Danger (Obstacles Leaders Must Learn to Recognize and Overcome)
by Marty Linsky Ronald A. HeifetzLeadership requires not only understanding the pain of change and the dysfunctions it may engender, but also the skill to respond. This chapter outlines specific ways in which leaders' efforts to lead change within organizations may be thwarted: marginalization, diversion, personal attack, and seduction are all discussed. This chapter was originally published as Chapter 2 of "Leadership on the Line."
Faces of Fraud
by Martin T. BiegelmanThe ultimate tool for understanding, investigating and preventing fraudFraud is an evil with a life of its own that leaves a financial, repetitional, and emotional toll on its victims. While monumental scandals, such as Enron, WorldCom, and Madoff's Ponzi scheme make the front pages, fraud is a daily occurrence impacting companies and individuals alike. Faces of Fraud reveals must-know characteristics of fraudsters and the skills needed to outwit them. Recognized Fraud Fighting Expert Martin Biegelman draws from his 40 years of experience fighting fraud to profile not only the key traits fraudsters share, but also the qualities fraud examiners must possess to be successful.Each chapter contains stories from actual cases that the author investigatedProfiles the must-know characteristics of fraudsters and the skills you'll need to outwit themReveals the traits of accomplished fraud examinersExplores the best practices in fraud detection, investigation and prevention to cultivate in order to maximize successWritten by fraud fighting expert Martin T. BiegelmanAlthough fraud will never be completely eradicated, there is much that can be done to reduce the number and size of frauds that take place in any organization. Boiling down the key lessons the author has culled from his long career, Faces of Fraud entertains and informs with stories from real cases the author investigated over his long career, and imparts useful tips you can start using right away in the fraud examination field.
Faces of Precarity: Critical Perspectives on Work, Subjectivities and Struggles
by Joseph Choonara, Annalisa Murgia and Renato Miguel CarmoThe words ‘precarity’ and ‘precariousness’ are widely used when discussing work, social conditions and experiences. However, there is no consensus on their meaning or how best to use them to explore social changes. This book shows how scholars have mapped out these notions, offering substantive analyses of issues such as the relationships between precariousness, debt, migration, health and workers’ mobilizations, and how these relationships have changed in the context of COVID-19. Bringing together an international group of authors from diverse fields, this book offers a distinctive critical perspective on the processes of precarization, focusing in particular on the European context.
Facets of Corporate Governance and Corporate Social Responsibility in India (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)
by Harpreet KaurThis book focuses on the legal and social aspects of corporate governance through doctrinal and empirical research papers presented at the 9th International Conference on Governance Fraud Ethics and Social Responsibility held at National Law University Delhi in 2018. The papers encompass the internal and external factors that affect the interests of a company’s stakeholders, including shareholders, customers, suppliers, government regulators and management, and several other important players. The book provides better clarity on the concept of corporate governance and how it is intertwined with factors such as sustainability, social responsibility and the role of government, taxation and audit, and shareholder engagement.
Facets of Corporate Identity, Communication and Reputation
by T. C. MelewarCorporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this
Facets of India's Economy and Her Society Volume I: Recent Economic And Social History And Political Economy
by Raghbendra Jha‘Jha is the right scholar and economist to take readers through the development of the Indian economy. Readers will be in good hands.’—Edmund Phelps, Columbia University, USA, and winner of the 2006 Nobel Prize in Economics‘This is perhaps the best and most scholarly contribution to understanding the Indian Economy and Society. Its rich historical perspective and a profound understanding of how India has evolved into a major economic power set standards of scholarship and analytical rigour that will be hard to surpass". —Raghav Gaiha, University of Manchester, UK‘Linking of economy and society is increasingly recognised as essential for addressing policy challenges by the current phase of globalisation. As such this study should be valuable not just for those studying India, but also for those interested in global developments.’—Mukul Asher, National University of Singapore, Singapore‘This book is a tour-de-force review of the fundamental topics on the Indian political economy and society that are relevant for any committed social scientist to be aware of.’—Sumit K. Majumdar, University of Texas at Dallas, USAThis two-volume work provides an account of how India has been meeting its myriad of economic, political and social challenges and how things are expected to evolve in the future. Despite enormous challenges at the time of independence, India chose to address them within a secular, liberal, democratic framework, which guaranteed several fundamental rights. Challenges included intense mass poverty and hunger, very poor literacy and educational abilities of the population, the task of uniting a country with scores of languages and ethnicities ruled by different entities for decades and persistent threats of external aggression, to name just a few. Over time, incomes and opportunities have expanded enormously and India has regained her self-confidence as a nation. In this first volume, Jha presents a long view of the performance of the Indian economy and discusses key aspects of India’s population, land and labor. In addition, the Indian Constitution and basic structure of governance are analysed within the context of major economic and political developments in independent India.
Facets of India's Economy and Her Society Volume II: Current State And Future Prospects
by Raghbendra Jha‘Jha is the right scholar and economist to take readers through the development of the Indian economy. Readers will be in good hands.’—Edmund Phelps, Columbia University, USA, and winner of the 2006 Nobel Prize in Economics‘This is perhaps the best and most scholarly contribution to understanding the Indian Economy and Society. Its rich historical perspective and a profound understanding of how India has evolved into a major economic power set standards of scholarship and analytical rigour that will be hard to surpass". —Raghav Gaiha, University of Manchester, UK‘Linking of economy and society is increasingly recognised as essential for addressing policy challenges by the current phase of globalisation. As such this study should be valuable not just for those studying India, but also for those interested in global developments.’—Mukul Asher, National University of Singapore, Singapore‘This book is a tour-de-force review of the fundamental topics on the Indian political economy and society that are relevant for any committed social scientist to be aware of.’—Sumit K. Majumdar, University of Texas at Dallas, USA ‘Over the years, I have benefited from reading the works of Professor Jha, and from teaching from them. I enthusiastically recommend these two volumes.’ —Raaj Kumar Sah, University of Chicago, USAThis two-volume work provides an account of how India has been meeting its myriad of economic, political and social challenges and how things are expected to evolve in the future. Despite enormous challenges at the time of independence, India chose to address them within a secular, liberal, democratic framework, which guaranteed several fundamental rights. Challenges included intense mass poverty and hunger, very poor literacy and educational abilities of the population, the task of uniting a country with scores of languages and ethnicities ruled by different entities for decades and persistent threats of external aggression, to name just a few. Over time, incomes and opportunities have expanded enormously and India has regained her self-confidence as a nation. In this second volume, Jha examines the performance and prospects for India’s agriculture, manufacturing and services sectors. In addition, India’s links with the external world through international trade, investment, migration and remittances are discussed, as well as gender issues, inter-community relations and India’s future prospects.
Fachbegriffe Rechnungswesen und Steuerrecht: Kaufmännisches Grundvokabular zum schnellen Nachschlagen für Praktiker und Lernende (essentials)
by Karin NickenigKarin Nickenig befasst sich in diesem essential in aller K#65533;rze mit den wesentlichen Fachbegriffen aus der Buchf#65533;hrung und Kostenrechnung (Rechnungswesen), sowie einschl#65533;gigem Fachvokabular aus dem Steuerrecht (insb. Einkommen-, Umsatz- und Gewerbesteuer). Der Leser erh#65533;lt mit Hilfe dieses praxisorientierten kleinen Nachschlagewerks einen einfachen, dennoch fundierten Einstieg in relevante Begriffsdefinitionen, welche zum beruflichen Alltag z. B. eines kaufm#65533;nnischen Angestellten oder Unternehmers geh#65533;ren. Die Anordnung in alphabetischer Reihenfolge erleichtert das Auffinden der Begriffe im Praxisalltag ,,auf die Schnelle".
Fachkräfteengpässe im Wissenschaftssystem: Risiken für die Innovationsdynamik in Deutschland?
by Bernd Kriegesmann Ariane GrohDieses Buch greift die Fachkräftemangeldiskussion im Wissenschaftssystem auf und analysiert die Auswirkungen auf die Innovationsdynamik in Deutschland. Besonders in Disziplinen, die für die Bewältigung großer gesellschaftlicher Herausforderungen wichtig sind, wird es zunehmend schwierig, wissenschaftliches Personal zu gewinnen. Der Wettbewerb mit der Wirtschaft um hochqualifizierte Fachkräfte verschärft diese Engpässe. Ohne Lösungen drohen erhebliche Auswirkungen für Forschung und Innovation. Das Buch bietet Entscheidungsträgern in Wissenschaft und Politik fundiertes Orientierungswissen. Es analysiert die Fachkräftesituation, prognostiziert zukünftige Entwicklungen und zeigt Maßnahmen auf, um die Engpässe zu überwinden. Der Inhalt Fachkräfte und Innovation Wissenschafts- und Innovationssysteme Fachkräfte-Zukunftsperspektive Attraktivität der wissenschaftlichen Karriere
Fachkräftemangel haben die anderen: Mit exzellenter Führung zum attraktiven Arbeitgeber
by Michael HampelMichael Hampel weiß, dass es auch Unternehmen gibt, bei denen die Arbeitskräfte Schlange stehen. Es sind diejenigen, die mit Führungsexzellenz und außergewöhnlichen Rahmenbedingungen glänzen. Diejenigen, die ein entsprechendes Image haben, das nicht nur in bunten Lettern auf zahlreichen Medien zu finden, sondern tatsächlich im Alltag erlebbar ist und sich durch echte Mitarbeiterzufriedenheit und -begeisterung nach außen zeigt. Dieses Buch zeigt, was zu tun ist, um als Arbeitgeber genau dorthin zu kommen. Es vermittelt Unternehmern, Geschäftsführern und Führungskräften ein Bewusstsein dafür, wie ihr Unternehmen in Zukunft geführt werden muss und was sie in allererster Linie selbst vorleben müssen, um eine Transformation, ja einen Kulturwandel hin zum Top-Arbeitgeber zu schaffen. Dazu gehören neben optimalen Rahmenbedingungen und Entwicklungsmöglichkeiten vor allem exzellente Führungsqualitäten auf allen Ebenen. Der Blick richtet sich in diesem Buch deshalb auf das gesamte System des Unternehmens. Es legt die Zusammenhänge offen, die für das Wirken von Führungsexzellenz verantwortlich sind. Deutlich wird, dass diese Wirkung sich wie eine Lawine fortpflanzt - vom Unternehmer angefangen über seine Führungskräfte bis hin zum einzelnen Mitarbeiter. Dafür ein Bewusstsein beim Leser zu entwickeln oder zu schärfen und ihn zu animieren, die daraus folgenden notwendigen Veränderungen im täglichen Handeln vorzunehmen, ist ein Schwerpunkt dieses Buches. Beispiele aus der Erfahrung von Michael Hampel zeigen, wie das gelingen kann. Daneben gibt es auch Zahlen, Daten, Fakten, die belegen, wie unverzichtbar, wie essenziell Führungsexzellenz auf allen Ebenen tatsächlich für den Erfolg, sogar für das Überleben zahlreicher Unternehmen und ganzer Branchen ist. Nicht zuletzt enthält das Buch Schnelltests und Checklisten, die den Weg vom Wissen zum Handeln ebnen.