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Fashion Bags and Accessories: Creative Design and Production
by Darla-Jane GilroyFashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding. Readers will become familiar with key constructions and gain grounding in both traditional craft-making techniques and contemporary digital manufacturing process. Traditional accessory materials like leather are considered alongside new and emerging sustainable materials. Key elements of fashion bags and accessories like component design, signature branding and logo design are also covered in depth. Primarily aimed at students on fashion design, product design, or specialized accessories courses, the book will also be a go-to reference for professionals wishing to move into or evolve in this product area.
Fashion Brand Internationalization
by Byoungho Jin Elena CedrolaThe first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
by Alison LoweLearn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.
Fashion Branding and Communication
by Byoungho Jin Elena CedrolaThis second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Fashion Branding and Consumer Behaviors
by Tsan-Ming ChoiFashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
Fashion Business Cases: A Student Guide To Learning With Case Studies
by Leslie Davis BurnsFashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - An introductory chapter teaching students how to use case studies effectively
Fashion Business and Digital Transformation: Technology and Innovation across the Fashion Industry (Mastering Fashion Management)
by Charlene Gallery Jo ConlonFashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
Fashion Buyer (Cool on the Go Careers)
by Jessica CohnWill the next big fashion style feature long skirts or minis? Double breasted suits or casual sports jackets? Fashion buyers help set those trends. They stay on the move searching for the latest styles and traveling to runway shows and designer showrooms. Learn about the exciting world of fashion buying and related careers in fashion marketing and retailing. Hear what experts in the field have to say, and get an inside look at one of today's most stylish careers.
Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society (Mastering Fashion Management)
by Claudia E. Henninger Rosy Boardman Rachel Parker-StrakFashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Fashion Communication in the Digital Age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
by Lorenzo Cantoni Nadzeya Kalbaska Teresa Sádaba Francesca CominelliThis book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 (Springer Proceedings in Business and Economics)
by Lorenzo Cantoni Teresa Sádaba Nadzeya Sabatini Alessandro Tosi Veronica NeriThis is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
by Lorenzo Cantoni Nadzeya Kalbaska Teresa Sádaba Francesca Cominelli Marta Torregrosa PuigThese conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Fashion Design Research Second Edition
by Ezinma MbeledoguEvery fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together, featuring one research project from beginning to end. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods.
Fashion Design Research Second Edition
by Ezinma MbeledoguEvery fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together, featuring one research project from beginning to end. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods.
Fashion Design for Living
by Alison GwiltFashion Design for Living explores the positive contribution that the contemporary fashion designer can make within society. The book seeks to reveal new ways of designing and making fashion garments and products that not only enhance and enrich our lives, but also are mindful of social and sustainable issues. This book sets out to question and challenge the dominant, conventional process of fashion design that as a practice has been under-researched. While the fashion designer in industry is primarily concerned with the creation of the new seasonal collection, designed, produced and measured by economically driven factors, society increasingly expects the designer to make a positive contribution to our social, environmental and cultural life. Consequently an emergent set of designers and research-based practitioners are beginning to explore new ways to think about fashion designing. The contributors within this book argue that fashion designing should move beyond developing garments that are just aesthetically pleasing or inexpensive, but also begin to consider and respond to the wearer's experiences, wellbeing, problems, desires and situations, and their engagement with and use of a garment. Fashion Design for Living champions new approaches to fashion practice by uncovering a rich and diverse set of views and reflective experiences which explore the changing role of the fashion designer and inspire fresh, innovative and creative responses to fashion and the world we live in.
Fashion Entrepreneurship: The Creation of the Global Fashion Business
by Neri KarraFashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
Fashion Forecasting
by Evelyn L. BrannonAn all-new textbook for fashion professionals interested in improving forecasting abilities. This unique book combines the theories of fashion changes with the process of organizing and analyzing the information and synthesizing the data into actionable forecasts. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation. By observing forecasting practices throughout the textile and apparel industry, Brannon looks at the complete process, including how forecasters sort hype from directional signals, at short-term tactical decisions and long-term strategic planning, and at the executive information systems for presenting and implementing the forecast. Recognizing that students are executives in training, the author provides the reader with the opportunity to rehearse these practices through case studies and forecasting activities.
Fashion Is Spinach: How to Beat the Fashion Racket
by Elizabeth Hawes Alice GregoryAfter working as a stylist in Paris, Elizabeth Hawes (1903-71) launched one of the first American design houses in Depression-era New York. Hawes was an outspoken critic of the fashion industry and a champion of ready-to-wear styles. Fashion Is Spinach, her witty and astute memoir, offers an insider's critique of the fashion scene during the 1920s and '30s. "I don't know when the word fashion came into being, but it was an evil day," Hawes declares. Style, she maintains, reflects an era's mood, altering only with changes in attitude and taste. Fashion, conversely, exists only to perpetuate sales. Hawes denounces the industry's predatory practices, advising readers to reject ever-changing fads in favor of comfortable, durable, flattering attire. Decades ahead of her time, she offers a fascinating and tartly observed behind-the-scenes look at the fashion industry's economics, culture, and ethics.
Fashion Killa: How Hip-Hop Revolutionized High Fashion
by Sowmya KrishnamurthyA cinematic narrative of glamour, grit, luxury, and luck, Fashion Killa draws on exclusive interviews with the leaders of the fashion world to tell the story of the hip-hop artists, designers, stylists, and unsung heroes who fought the power and reinvented style around the world over the last fifty years.Set in the sartorial scenes of New York, Paris, and beyond, music journalist Sowmya Krishnamurthy&’s reporting on the intersecting histories of hip-hop and contemporary fashion focuses on the risk takers and rebels—the artists, designers, stylists, models, and tastemakers—who challenged a systemic power structure and historically reinvented the worlds of prêt-à-porter and haute couture. Fashion Killa is a classic tale of a modern renaissance; of an exclusionary industry gate-crashed by innovators; of impresarios—Sean &“Diddy&” Combs, Dapper Dan, Virgil Abloh—hoisting hip-hop from the streets to the stratosphere; of supernovas—Lil&’ Kim, Cardi B, and Kimora Lee Simmons—allying with kingmakers—Anna Wintour, Donatella Versace, Tommy Hilfiger, and Ralph Lauren; of traditionalist fashion houses—Louis Vuitton, Fendi, and Saint Laurent—transformed into temples of rap gods. Krishnamurthy explores the connections between the DIY hip-hop scene and the exclusive upper-echelons of high fashion. She discusses the sociopolitical forces that defined fashion and tracks the influence of music and streetwear on the most exclusive (and exclusionary) luxury brands. At the intersection of cultural commentary and oral history, Fashion Killa commemorates the contributions of hip-hop to music, fashion, and our culture at large.
Fashion Logistics
by John Fernie David B. GrantFashion Logistics examines the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry. Fashion Logistics assesses the early growth and changes in the industry as well as the drivers of change in today's market. Important forces are driving tremendous changes in the retail industry, particularly in supply chain networks and operations. Manufacturers therefore need to re-think their supply chains so that they are resilient enough to withstand shocks, agile enough to respond quickly to sudden change, flexible enough to customise products, and efficient enough to protect margins. John Fernie and David Grant assess these forces and changes, and how manufacturers should adapt their working practices accordingly. Fashion Logistics integrates case studies of best practice that demonstrate successful fashion retail supply chains of leading companies such as Benetton, Burberry, Schuh and M&S. The book provides vital figures, tables and mini-cases in each chapter, a discussion question at the end of each mini-case, references and suggested readings. It also provides invaluable supplementary material, including teaching notes and Powerpoint slides.
Fashion Logistics: Insights into the Fashion Retail Supply Chain
by John Fernie David B. GrantRetailers are being advised to review their supply chains in a bid to accelerate their speed to market. Fashion Logistics assesses the growth and changes in the industry as well as the drivers of change in the market. Supply chain networks and operations play an integral role in distributing product across the retail industry and significant changes within those networks have altered the way in which they function. Manufacturers therefore need to rethink their supply chains to make them resilient to shock, agile enough to respond quickly to sudden change, flexible enough to customize products and efficient enough to protect margins. Fashion Logistics assesses these forces and changes and how manufacturers should adapt their working practices accordingly. This second edition of Fashion Logistics includes revised CSR and reshoring sections, updated case studies and new content on how manufacturers can adapt their working practices and the further demise of the department store sector.
Fashion Manifesto: The Guide for the Style-Savvy
by Sofia Hedström Anna Schori Vivienne WestwoodFashion Manifesto will forever change your relationship to clothes and fashion. Refuse to be a fashion slave and start thinking creatively about your own outfit! Renew your wardrobe and your style, but without having to shop! Master the seven essential fashion rules for streamlining your closet and explore over fifty different ways to reinvent garments.Equal parts memoir, manifesto, and how-to, this book chronicles the experiences of Sofia Hedström, as she subjected her overweight wardrobe to a detox and stopped clothes-shopping for one year. Her mission was to become fashion fit, and together with well-known photographer Anna Schori, she found a thriving frugal fashion movement and discovered the secrets of both young fashionistas and expert masters of style from around the world. Hedström proves that we can all be “style smart”!
Fashion Marketing & Merchandising
by Mary G. WolfeFashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text Describes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies. Reports the latest advances in textiles, manufacturing, mass customization, and niche specialization. Discusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security. Reports successful fashion merchandising activities that satisfy the changing consumer market. Explains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing. Examines fashion industry globalization and business consolidation. Discusses how to prepare for career opportunities in fashion, including entrepreneurship. Identifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.
Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry
by Olga MitterfellnerSome of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry (Mastering Fashion Management)
by Olga MitterfellnerFashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.