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Advertorial, Blogbeitrag, Content-Strategie & Co.: Neue Texte der Unternehmenskommunikation
by Annika SchachInternet, Social Media und der Wettbewerb um Aufmerksamkeit: Diese Entwicklungen stellen die Unternehmenskommunikation vor neue Herausforderungen. Content-Strategien und die Technik des Storytellings helfen, mit relevanten Zielgruppen zu kommunizieren. In den Public Relations und im Marketing haben sich eine Reihe neuer Textsorten in den Bereichen Paid, Earned und Owned Media entwickelt. Die Autorin gibt einen umfassenden theoretischen und praxisnahen Überblick zu allen relevanten Texten der Unternehmenskommunikation, insbesondere an den Schnittstellen von PR, Werbung und Journalismus. Im ersten Teil werden ausführlich die aktuellen Entwicklungen in der Unternehmenskommunikation und die Auswirkungen auf die Arbeit mit PR-Texten und Sprachstilen thematisiert. Der zweite Teil stellt alle relevanten Textsorten anhand von Definitionen, Inhalten und Aufbau, von sprachlichen Merkmalen und Praxisbeispielen vor - vom Advertorial über den Blogbeitrag bis zur Content-Strategie. Das Ergebnis ist ein unverzichtbarer Leitfaden für alle, die heute professionell Unternehmenskommunikation betreiben möchten - für Ausbildung, Studium und Berufspraxis in Marketing und PR.
Advice and Dissent: Why America Suffers When Economics and Politics Collide
by Alan S. BlinderA bestselling economist tells us what both politicians and economists must learn to fix America's failing economic policiesAmerican economic policy ranks as something between bad and disgraceful. As leading economist Alan S. Blinder argues, a crucial cultural divide separates economic and political civilizations. Economists and politicians often talk--and act--at cross purposes: politicians typically seek economists' "advice" only to support preconceived notions, not to learn what economists actually know or believe. Politicians naturally worry about keeping constituents happy and winning elections. Some are devoted to an ideology. Economists sometimes overlook the real human costs of what may seem to be the obviously best policy--to a calculating machine. In Advice and Dissent, Blinder shows how both sides can shrink the yawning gap between good politics and good economics and encourage the hardheaded but softhearted policies our country so desperately needs.
Advice for a Successful Career in the Accounting Profession: How to Make Your Assets Greatly Exceed Your Liabilities
by Jerry MaginnisPractical guidance to optimize the benefits of your accounting degree—no matter what stage of your career! Originally conceived and designed to provide helpful advice to college and university accounting majors and early-career professionals, this book evolved into a valuable resource for those groups as well as others who may be further along in their accounting careers. It contains many practical examples and real-life experiences from a long and successful career in the profession that you won't find in any accounting, auditing, or tax textbook. And it is written in a fun and engaging style with a simple goal in mind: to share lessons learned and insights that will help accountants of all ages optimize their career opportunities! Jerry Maginnis, CPA, the former Office Managing Partner for the Philadelphia office of KPMG, one of the "Big Four" Accounting Firms, currently serves as the "Accounting Executive in Residence" at Rowan University in Southern New Jersey. In this role, he has counseled and mentored dozens of students and early career professionals. The book leverages Jerry's real-world experience and his advice and counsel is delivered in a fashion that will make you feel like you are having a one on one conversation with him! Readers will also enjoy: Advice delivered concisely: each chapter is succinct and provides essential takeaways and action plans for all points in a career A guidebook that is efficiently organized into three sections—for college and university students, for early-career professionals, for accountants of all ages and experience levels—allowing the reader to focus on the sections that are most applicable to them An excellent refresher or reminder of concepts or principles that are important to even the most successful and experienced accountants Loaded with "real world" tips and techniques, Advice for a Successful Career in the Accounting Profession is an ideal resource for accountants and auditors, tax and advisory professionals, and University professors and high school instructors teaching Accounting, undeclared business majors, underrepresented populations, and students aspiring to become CPAs.
Advice zur Entscheidungsunterstützung in der Beziehung von Controlling und Management: Theoretische und verhaltenswissenschaftliche Untersuchungen zum Einfluss verschiedener Faktoren auf das Advice-taking
by Bernadette MayerMenschliche Entscheidungsträger treffen täglich unzählige Entscheidungen, deren Folgen von geringer bis hin zu weitreichender Bedeutung sein können. Bei der Entscheidungsfindung bzw. Problemlösung greifen sie auf Wissen zurück. Verfügen sie nicht über ausreichendes Wissen, ist eine weitere Informationsaufnahme und -verarbeitung erforderlich, die die kognitiven Fähigkeiten berücksichtigt. Diese kann u. a. durch die Bereitstellung von Advice erfolgen. Entscheidungsträger nutzen Advice, um ihre Entscheidungen zu verbessern, Risiken zu teilen oder fehlendes Wissen und Expertise auszugleichen. Advice dient auch als vertrauensbildende, psychologische Unterstützung oder um Advice nicht abzulehnen. Im Zeitalter der Digitalisierung wird nicht-menschlicher Advice vermehrt genutzt und automatisiert. Da das Controlling u. a. die Entscheidungsträger (Manager) bei ihren Entscheidungen unterstützt, ergibt sich die Relevanz des Controllings, zu verstehen und zu wissen, wie Manager Advice nutzen und einsetzen, um ihre Aufgabe der Entscheidungsunterstützung erfüllen zu können. Es stellt sich hierbei die Frage, wann Advice angenommen oder abgelehnt wird. Die theoretischen Überlegungen werden durch zwei empirische Studien gestützt, welche praktische Implikationen für das Controlling und Management aufzeigen.
Advika Consulting Services: Challenges and Opportunities in Managing Human Capital
by Francesca Gino Bradley R. Staats Alison Wood Brooks Julia J. LeeAdvika Consulting Services: Challenges and Opportunities in Managing Human Capital by Alison Wood Brooks, Francesca Gino, Julia J. Lee and Bradley R. Staats
Advising Families on Estate Planning
by Robert C. Pozen Lucas W. GoodmanSean Warrick is an estate planning adviser at Hellwig & Macon. He is preparing for meetings with two clients. His first clients are Peggy and David Bartley, a professional married couple of moderate wealth. His second clients are Ray and Michelle Polanski, a couple that married late in life and had highly asymmetrical wealth and age. In the case, Warrick is reading a report written by Peter Sullivan, a top estate planning adviser, which considers how estate planning strategies might need to change due to recent changes in estate tax law. Specifically, Warrick must decide whether each couple should continue with their preexisting estate planning strategy, whether they should modify this strategy somewhat, or whether they should abandon their current strategy entirely.
Advising Lesbian, Gay, Bisexual, Transgender, and Queer College Students
by Craig M. McGillCo-published with NACADA.Changes on college and university campuses have echoed changes in U.S. popular culture, politics, and religion since the 1970s through unprecedented visibility of LGBTQA persons and issues. In the face of hostile campus cultures, LGBTQA students rely on knowledgeable academic advisors for support, nurturance, and the resources needed to support their persistence. This edited collection offers theoretical understanding of the literature of the field, practical strategies that can be implemented at different institutions, and best practices that helps students, staff, and faculty members understand more deeply the challenges and rewards of working constructively with LGBTQA students. In addition, allies in the field of academic advising (both straight/cis-identified and queer) reflect on becoming an ally, describe obstacles and challenges they have experienced and offer advice to those seeking to deepen their commitment to ally-hood.
Advising Ministers: A Case-Study of the South West Economic Planning Council (Routledge Revivals)
by Brian C SmithFirst published in 1969, Advising Ministers is a general account of the arrangements for ‘advising Ministers’, based on a case-study, enabling the reader to judge the effectiveness of an advisory body in a particular case, which itself gained much publicity and in which hopes were high that results would be achieved. Mr. Smith’s conclusions are based on published material and informed, shrewd deduction to provide a valuable addition to the all too meagre case-study material on British administration. This book will be of interest to students of history, sociology, economics and political science.
Advising Ultra-Affluent Clients and Family Offices
by Michael PompianA timely guide for financial professionals looking to tap into the lucrative world of the ultra-affluentThe ultra affluent-defined here as those having $50 million or more in liquid assets-are an elite class who expect their financial advisors to not only preserve and grow their assets, but also help them with "soft" issues such as philanthropy and family governance. One of the biggest factors to success in this field is the relationship between the client and the advisor. In Advising Ultra-Affluent Clients and Family Offices, author and practicing investment consultant Michael Pompian provides a practical introduction to who the ultra-affluent actually are and reveals what it takes to build and maintain a solid relationship with them. Filled with in-depth insights and expert advice, this unique resource offers valuable information on issues that every advisor to the ultra-affluent must be familiar with.
Advising Upwards: A Framework for Understanding and Engaging Senior Management Stakeholders
by Lynda BourneMuch has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects. The central role of stakeholders in the successful delivery of organisational strategy is becoming increasingly recognised, as is the importance of developing a sponsor culture to support more collaborative practices within the organisation. Building, and managing, relationships with senior (upwards) stakeholders is essential for success. Advising Upwards brings together the ideas of experts in fields related to engaging senior stakeholders, such as risk management, decision-making, understanding cultural considerations, effective communication and other disciplines that may enhance the sustainable engagement of senior stakeholders. The starting point is an examination of the difficulties that senior managers face as they move through the ranks of an organisation from middle management to executive levels. Senior managers usually move up through the organisation on the basis of command and control management. Once in the executive ranks they must develop a more collaborative approach and adopt the principles of emotional intelligence (EQ) to succeed. Awareness of difficulties that senior stakeholders may face drives effective approaches for communication between the team and sponsors. Case studies and stories from experts illustrate practical, structured approaches that enable the teams to develop robust relationships with senior stakeholders will result in teams 'being heard', and support their 'being extraordinary' through innovative approaches to advising upwards.
Advising on Currency Risk at ICICI Bank
by George Chacko Vincent Dessain Anders Sjoman Marti G. SubrahmanyamIn March 2003, a client approached the Markets Advisory Group at ICICI Bank, India's second largest bank, about a hedging transaction. The hedge involved multiple interest rates and currencies. Shilpa Kumar, head of the Markets Advisory Group, has to put together a recommendation for the client. She can choose from a number of financial instruments, including swaps, options, and futures contracts on interest rates and currencies, in her recommendation.
Advising on Governance in Education (The Education Adviser)
by Association of Education AdvisersAn ideal book for new or prospective education advisers which focuses on why governance is needed, what forms of governance are necessary and how these are implemented in practice. As the third instalment of The Education Adviser series, it offers essential background reading for anyone involved in advising within the education system.Divided into three sections, this book details the specifics of governance, illustrating the skills, knowledge, understanding and approaches required for governance advising. As a contributed volume, it presents a diverse range of perspectives from MAT leaders, headteachers, key influencers, and education advisers at local, regional, national and international levels. Each chapter concludes with the author's analysis of the impact and differences made, resulting in a thorough, insightful, and practical text. These case scenarios also encourage readers to reflect and consider integrating these approaches to their own practice.Chapter contents include: the importance of quality advice for school governors; regulatory frameworks across the UK jurisdictions; the principles of good governance; governance and partnerships; the role of governance in transformative change within the school setting. Readers will be fully equipped with an understanding of the role of governance in education advising and how this can enhance the educational outcomes of children, young people, and the overall effectiveness of educational settings.
Advising on School Improvement (The Education Adviser)
by Association of Education AdvisersTheoretical and practical exemplification of the education adviser's skills, knowledge and understanding in relation to school improvement.This is the second book in The Education Adviser series which fully aligns with the AoEA accreditation and focuses on school improvement, supporting the professional learning of education advisers.The education system has undergone significant change recently, giving education advisers a huge part to play, especially around school improvement. Divided into three parts – context and causality, building capacity, and collaborative school improvement – providing a thorough exploration of school improvement strategies. The range of contributions – from MAT leaders, headteachers, system leaders, key influencers and education advisers – showcases diverse perspectives and approaches and provides critically reflective opportunities.This book delves into the following topics and more: understanding a school’s improvement within a wider context, advising on curriculum, and pedagogy, supporting new head teachers in identifying priorities, building capacity to create and sustain an inclusive school culture, system-wide collaboration. Perfect for new or prospective education advisers, it will help school leaders fully understand the complexities of school improvement and how to apply this knowledge in practice.
Advising the Ultra-Wealthy: A Guide for Practitioners
by Gregory CurtisThis book, designed to be a guide for practitioners who wish to advise ultra-wealthy families, focuses on the difference between the ultra-wealthy and the ‘merely’ wealthy. With this in mind, the chapters devote little time to issues on which most financial advisors spend most of their time—retirement planning, IRA accounts, home mortgages, planning for college tuition, or financial planning in general. Practitioners working with the ultra-wealthy will instead need to grapple with complex tax issues, matters associated with the ever-changing world of trusts, the special world of the family office, money managers that are not available to anyone who is not an accredited investor or who enforce very high minimum account sizes, the family dynamics and human capital issues that destroy both families and wealth, and so on, all of which will be covered on a global scale in this book.
Advisor for Life
by Stephen D. Gresham"The Age Wave of retiring baby boomers is creating a seismic bonanza for financial advisors--if they can provide the kinds of creative and flexible strategies their clients will be wanting and needing. Steve Gresham provides the solid, imaginative, yet practical guidance needed to build winning strategies to meet the needs of a new generation of investors. I have long respected his work and heartily recommend this book. " --Ken Dychtwald, PhD, founder and CEO, Age Wave, and author of Age Wave, Age Power,The Power Years, and Workforce Crisis "Steve Gresham showed us in The Managed Account Handbook that the basics to asuccessful advisor do not differ from one country to another. In this book, he is expanding his horizon with his extensive experiences to further help you to develop the skills for building a devoted client base. This is the must-read book for all who want to succeed in the financial advisory industry. " --Toshiya ShimizuPresident and CEO, Nikko Cordial Advisors Ltd. "For thirty years, advisors have been using wealth accumulation as their main sales weapon. With the boomers entering retirement, all that's out the window. Now the imperatives are income distribution, planning--making sure the investor does not run out of money. In Steve's newest book, he does an excellent job of walking advisors through this change and showing them how to alter their practices to not only survive but thrive. This is a must-read for any advisor who still wants to be in the business in ten years. " --Len Reinhartfounder and President, Lockwood Advisors? "For over thirty years, I have sought advice from industry experts who can help me grow and optimize my practice. Steve Gresham's advice is always of interest to me--he is always right there on the cutting edge. " --John Rafal, President, Essex Financial ServicesRegistered Rep. 's Top 50 Financial Advisor for 2006 and Barron's Top 100 Financial Advisor "A good coach can help even the best players reach their potential. As a financial advisor, you coach successful families to tackle life's challenges and achieve their goals. Steve Gresham can help--he has the tactics to help you build a winning team. " --Mike KrzyzewskiHead Coach, Duke University Basketball and the 2006 U. S. National Team
Advisory In Urban High Schools
by Kate PhillippoFar from being solely imparters of information, teachers have long been tasked with multiple and increasing responsibilities. Recent decades have now seen a formal expansion of these responsibilities, adding often-unfamiliar duties to teachers' already full plates. Advisory in Urban High Schools explores the expanded roles of teachers who serve as advisors to students, a role that often demands teachers provide social-emotional support to their advisees. Through an in-depth study of teachers in multiple small, urban high schools with advisory programs, this book considers the precedents for the advisor's role; the interpretations, enactments, and responses teachers bring to the advisor's role; and the experiences of and outcomes for students.
Advisory Leadership: Using the Seven Steps of Heart Culture to Create Lasting Success for Any Wealth Management Firm
by Deena B. Katz Greg FriedmanThrive in a changing industry by putting your people first Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Written by a leading financial advisor with practice improvement expertise, this book shows you how to master the art of leadership while remaining agile and adaptable. You'll learn the seven steps you must take to keep pace and thrive amidst the industry's evolution, with clearly articulated explanations and motivational action items. The discussion covers patience, integrity, compassion, respect, consistency, encouragement, and courage--the foundations of success and continued growth--and shows you how to practice what you preach with real strategies for living the vision and being a true leader. The financial services industry is at a crossroads, between a generation on the cusp of retirement and the new generation stepping in to take its place. This transition has been called a crisis of culture, of values, and of communication, but it's really an opportunity. This book faces the changes head-on, and delivers practical solutions that start and end with your greatest resource--your people. Unlock the secrets to a people-first company Speak openly, walk the walk, and promote personal growth Reward firm-wide collaboration and a team mentality Reshape your company's DNA to thrive in today's financial environment The industry's overarching question is one of differentiation: how can your firm stand out amid the rise of robo-solutions and an unpredictable future? Advisory Leadership shows you how a people-focused company culture can elevate a firm from surviving to thriving.
Advocacy
by John DalyWhen a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea--the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
Advocacy Organizations and Collective Action
by Mary Kay Gugerty Aseem PrakashAdvocacy organizations are viewed as actors motivated primarily by principled beliefs. This volume outlines a new agenda for the study of advocacy organizations, proposing a model of NGOs as collective actors that seek to fulfil normative concerns and instrumental incentives, face collective action problems, and compete as well as collaborate with other advocacy actors. The analogy of the firm is a useful way of studying advocacy actors because individuals, via advocacy NGOs, make choices which are analytically similar to those that shareholders make in the context of firms. The authors view advocacy NGOs as special types of firms that make strategic choices in policy markets which, along with creating public goods, support organizational survival, visibility, and growth. Advocacy NGOs' strategy can therefore be understood as a response to opportunities to supply distinct advocacy products to well-defined constituencies, as well as a response to normative or principled concerns.
Advocacy for Teacher Leadership: Opportunity, Preparation, Support, and Pathways (SpringerBriefs in Education)
by Susan LovettThis book advocates for an alternative to the hierarchical positioning of leaders. It proposes to value leadership practices which emerge from collective concerns about learning and the realisation that collegial interactions offer opportunities for rich explorations of pedagogy and new understandings to be developed. The book draws upon illustrative examples from a longitudinal study of early career teachers, entitled "Teachers of Promise: Aspirations and realities". It explores matters of personal ambition, support from significant others, and barriers to teacher leadership. It shows that these vary from context to context and individual to individual. Examples highlight the ways in which each teacher's experience has been enabled and constrained by different considerations. In combination, the examples offered demonstrate the need for the teaching profession to be more systematic in identifying and supporting talented teachers who could be the leaders of learning for tomorrow. The book shows that individuals themselves need to have an openness to consider how they might become more effective teachers through their engagement in leadership work. This, it suggests, involves developing a different conception of leadership to counter the prevailing view that leadership is typically positional and defined by its distance from classroom teaching. The more promising portrayal is to link teacher leadership explicitly with learning.
Advocate: A voice from the margins
by Lennina Ofori'Vital and illuminating . . . Advocate is a book that is equally generous and insightful, putting much of modern British narratives into sharp perspective . . . It's a gift' Jeffrey Boakye, author of Black, Listed and I Heard What You SaidLennina Ofori is a force of nature: a teen mother, a supportive older sister, a PhD candidate, a support system, a social entrepreneur, a survivor. Above all, she is an advocate. She has spent her life working for those relegated to the margins, and in this book, she lends her voice to them.Weaving in her own life story, from her beautiful family to her hardest struggles, Ofori opens the door to intersections that are familiar to many - race, class and gender - and uses her expertise to embolden readers to make active change in their own lives. Drawing on knowledge from across the globe, from the teachings of bell hooks to government reports, Ofori makes accessible topics that are so often ignored. From her unique perspective as a Black woman who has lived many lives, Ofori is a daring voice for change and hope in modern life.Advocate is a tale of personal resistance, but also a manifesto for action. With great candour, wit and beautiful language, Ofori will call you to make change not just for your own sake, but for those in the margins
AeroTech Service Group, Inc.
by Andrew Mcafee David M. UptonAeroTech Service Group uses Internet protocols and other advanced computing technologies to interconnect the IS networks of McDonnell-Douglas Aerospace with many of its customers, suppliers, and other partners. The case discusses AeroTech's product and explores options for growing the firm.
Aeronautical Decision-Making and Aviation Safety in the Alaskan Operational Setting
by Daniel Kwasi Adjekum Dana AtkinsAeronautical Decision-Making and Aviation Safety in the Alaskan Operational Setting introduces the reader to the real-life experiences of aviators who fly in remote settings such as Alaska in the United States. It covers the challenges related to limited aviation infrastructure and support that affect human factors like aeronautical decision-making and its impact on aviation safety.Through a unique blend of meticulous case study analysis and semi-structured interviews with Alaskan pilots, this book offers a comprehensive understanding of the proverbial challenges of flying in Alaska. It uncovers the human factors elements specific to this environment, shedding light on the factors that influence a pilot’s decision-making, which may contribute to the high rate of accidents in Alaska and other remote regions. The content is supported by historical and socioeconomic perspectives on remote-setting aviation operations. Global perspectives are discussed with narratives from one author’s experiences flying to remote airstrips in Africa. The book concludes with practical recommendations to improve decision-making and aviation safety in these remote settings, making it a must-read for aviation professionals.This insightful research is not just for academic consumption. It is a practical guide for aviation professionals, including pilots, dispatch teams, air traffic controllers, and aviation support personnel. It offers valuable insights into the human factors involved in flying in Alaska, which can be directly applied in other aviation resource-constrained geographical regions, making it an indispensable resource for those in the field.
Aeronomics and Law: Fixing Anomalies
by Ruwantissa AbeyratneThis book embarks on a contemporary analysis of the interaction of economics and law relating to air transport, delving into the major issues that plague the industry. It shows how some of the thorny and frustrating issues could be approached sensibly. Among the issues discussed are the anomaly of exponential growth of air transport which makes airline profitability continue to be poor; the legislative impediments in most countries that preclude direct foreign investment in the industry; the confounding and muddled mess behind the economics of aircraft engine emissions; and the inexplicable reality that, although civil aviation is primarily meant to meet the needs of the people of the world, State regulators have upended the equation and given priority to national interests over the interests of the passenger. The book will be of interest to economists and lawyers alike who deal with air transport issues, and also to academics and students in the area of transportation as well as regulators and airlines.
Aerospike: Developing on a Modern Operational Database for Globally Distributed Apps
by V. Srinivasan Paige Roberts Tim Faulkes Albert AutinIf you're a developer looking to build a distributed, resilient, scalable, high-performance application, you may be evaluating distributed SQL and NoSQL solutions. Perhaps you're considering the Aerospike database.This practical book shows developers, architects, and engineers how to get the highly scalable and extremely low-latency Aerospike database up and running. You will learn how to power your globally distributed applications and take advantage of Aerospike's hybrid memory architecture with the real-time performance of in-memory plus dependable persistence. After reading this book, you'll be able to build applications that can process up to tens of millions of transactions per second for millions of concurrent users on any scale of data.This practical guide provides:Step-by-step instructions on installing and connecting to AerospikeA clear explanation of the programming models availableAll the advice you need to develop your Aerospike applicationCoverage of issues such as administration, connectors, consistency, and securityCode examples and tutorials to get you up and running quicklyAnd more