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Fundraising Consultants
by E. A. ScanlanPraise for Fundraising Consultants"In Fundraising Consultants: A Guide for Nonprofit Organizations, Gene Scanlan provides a thoughtful and deliberative guide for how to select, develop, and maintain successful relationships with consultants that can help organizations achieve their goals. It is also an excellent resource for consultants, both new and experienced, on how to best serve our clients."Barbara L. Ciconte, CFRE, Senior Vice President, Consulting ServicesDonor Strategies, Inc."Finally, a book that provides a balanced and informative perspective about fundraising consulting. Gene provides solid information for organizations to consider when using a consultant while also describing the consultant's point of view. All this can only lead to a more effective use of consultants and more successful nonprofits."Sandra Renner, MSW, CFRE, Renner ConsultingStrategic Philanthropic Counsel "This book is an excellent source for a development or foundation director to read before hiring any type of consultant. It guides you through the search process and tells you how to evaluate your prospects. This is especially important for small development offices or foundations that rely on outsourcing fundraising projects or campaigns to consultants. It even suggests how to use consultants as a creative resource!"Jeanne G. Jacob, CAE, CFRE, Executive DirectorGoodwin House Foundation
Fundraising Essentials e-book Set: Strategies and Tools to Raise Money
by Stanley Weinstein Erik J. Daubert Brydon M. DeWittAn invaluable—and affordable—collection of essential fundraising titles from three widely respected fundraising experts Written by renowned nonprofit leaders Stanley Weinstein, Brydon DeWitt, and Erik Daubert, Fundraising Essentials provides you with proven fundraising strategies that are easy to achieve and don't require significant resources or extensive knowledge of fundraising. This e-book bundle explores all aspects of nonprofit fundraising, from creating and recreating your mission statement and knowing when your organization is ready to launch its campaign to getting your volunteer force purposefully engaged. The Complete Guide to Fundraising Management, Third Edition/Stanley Weinstein—an A to Z direction for planning, cost effective fundraising strategies, Internet fundraising, and much more The Nonprofit Development Companion: A Workbook for Fundraising Success/Brydon M. DeWitt—a thorough, to-the-point fundraising blueprint covering all aspects of successful nonprofit development The Annual Campaign/Erik J. Daubert—solid advice for building and managing a well-run annual support campaign for your organization Packed with countless tools and techniques for fundraising success, this unique e-book collection presents straightforward guidelines and step-by-step instructions to help your nonprofit make the most of its monetary and staffing resources.
Fundraising For Dummies
by Beverly A. BrowningFollow the mission and the money, even when it takes you online Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You&’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising. Learn what&’s involved in the role of a nonprofit fundraiser Discover sources of funding for your organization—and learn how to secure that funding Use the latest online fundraising tools and social media techniques to reach out to audiences Make fundraising easy with examples and templates for donor letters and beyondFundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.
Fundraising For Dummies
by Katherine Murray John MutzThe fun and easy way to raise money for your causeFundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United StatesExplains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologiesCovers grassroots online fundraising and how to host big events on a shoestring budgetYou'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!
Fundraising Law Made Easy
by Bruce R. HopkinsThe ins and outs of fundraising law-made easy-from nonprofit law authority Bruce HopkinsAuthor Bruce R. Hopkins-a leading authority on the laws regulating fundraising-offers essential, practical legal information in easy-to-understand English. His practical tips and "red flags" provide useful advice and present critical information in an efficient and comprehensible fashion.Now your organization can be fully informed about the basic legal requirements affecting fundraising and avoid the perils lurking in the myriad tax-law traps. Fundraising Law Made Easy clearly shows you how, with everything you need to know aboutThe fundraising processState charitable solicitation actsFederal tax charitable giving rulesRequirements of the new Form 990How constitutional law, governance, and IRS audit practices pertain to charitable fundraisingExpert advice from Bruce Hopkins, the author of more than 20 books on nonprofit counsel, including The New Form 990 and Charitable Giving Law Made EasyMandatory reading whether you are a charitable organization development officer, fundraising consultant, a trustee, or a director, Fundraising Law Made Easy illuminates the rules surrounding charitable giving, and authoritatively and thoroughly guides you through every aspect of its laws.
Fundraising Management in a Changing Museum World (Routledge Guides to Practice in Museums, Galleries and Heritage)
by Kate Brueggemann Donna McGinnisFundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change. Drawing on the authors’ extensive experience, this book provides guidance that will enable readers to establish and maintain an efficient and effective fundraising program. Demonstrating that a strategic fundraising management plan is critical for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources and connections and ensure that time and budget are invested into the right activities. Readers will learn how to develop a plan for their organization, choose appropriate methods of solicitation for their audiences, and identify the roles of employees and volunteers in the process. Fundraising Management in a Changing Museum World is relevant to practitioners working in many different types and sizes of institutions around the world. The book is essential reading for development professionals, as well as other museum practitioners, leaders, and volunteers. It is a valuable tool for early career professionals and students considering employment in the cultural field.
Fundraising Management: Analysis, Planning and Practice
by Adrian Sargeant Elaine JayThis is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
Fundraising Management: Analysis, Planning and Practice
by Adrian Sargeant Jayne GeorgeApplying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Fundraising Management: Analysis, Planning and Practice
by Adrian Sargeant Elaine JayApplying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Fundraising Principles and Practice
by Adrian Sargeant Jen ShangThis books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort. " ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising. " ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners. " ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs. " ?SueAnn Strom, vice president, Academic Partnerships, American Humanics?, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that. " ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising
Fundraising Principles and Practice (Essential Texts For Nonprofit And Public Leadership And Management Ser. #21)
by Adrian Sargeant Jen ShangAdopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and moreFundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.
Fundraising Principles and Practice (Essential Texts for Nonprofit and Public Leadership and Management #21)
by Adrian Sargeant Jen ShangThis books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising
Fundraising Principles for Faculty and Academic Leaders (Philanthropy and Education)
by Aaron Conley Genevieve G. ShakerThis book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.
Fundraising When Money Is Tight
by Mal WarwickA Nonprofit Survival Kit for Hard Times"This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."--Eugene R. Tempel, president, Indiana University Foundation"Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."--Ben Jealous, president, NAACP"Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."--Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute"This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."--Mark Astarita, director of fundraising, British Red Cross"Mal Warwick will leave you with a focusing framework and dozens of practical, immediately actionable how-tos. It is hard to imagine anyone in the citizen sector who will not breathe easier after reading this book."--Bill Drayton, CEO, Ashoka, and chair, Youth Venture
Fundraising and Institutional Advancement: Theory, Practice, and New Paradigms (Core Concepts in Higher Education)
by Noah D. Drezner Frances HuehlsIn this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features: Coverage of historical and theoretical underpinnings and insights from related literature and research. Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni. On-the-ground case studies bring theories into focus by creating a bridge to experience and action. Practical implications for the design of fundraising campaigns and strategies. Guiding questions that encourage students to think beyond the current literature and practice. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
Fundraising and Nonprofit Marketing: A Research Overview (State of the Art in Business Research)
by Roger BennettThis book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research. This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors’ levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research. Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field.
Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists (The AFP/Wiley Fund Development Series #199)
by Emily DavisStep-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies. Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy Provides a website with additional information beyond the book Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.
Fundraising at Public Regional Universities: Under the Radar, Below the Fold
by William J. BroussardThis book examines fundraising engagement and the university advancement and development professionals who make it happen at public regional universities in the United States. These institutions are disproportionately under-resourced by state and federal subsidies, and private fundraising has become increasingly relied upon by students attending these institutions while the actual fundraising departments remain understaffed, overworked, and struggling to capture the imaginations of private donors and corporate and family foundations. The book focuses on how advancement professionals at these institutions across the nation have overcome the aforementioned challenges to attain support for their universities unchanging missions in these ever-changing times—to educate a critical mass of United States’ future citizens, workforce, and leaders while providing a socioeconomic ladder to its most vulnerable students.
Fundraising at St. Camillus Hospital
by Srikant M. Datar Caitlin N. BowlerSt. Camillus is a fictional non-profit hospital in rural Maine facing a serious budget deficit. As Director of Marketing, Victoria Stern is building a team to modernize the hospital fundraising efforts. An interview with a promising candidate who is also a digital native forces her to confront shifting attitudes toward issues of data and privacy across generations against the backdrop of continued cybercrime and data breaches within the healthcare industry. Students grapple with the tension between data as "useful" or private within an organization. In this context they explore the ethical issues they will face around data security and data governance in their roles as managers.
Fundraising for Impact in Libraries, Archives and Museums: Making the Case to Government, Foundation, Corporate and Individual Funders
by Kathryn K. MatthewFundraising for Impact in Libraries, Archives, and Museums provides practical advice that will help LAMs reassess how to leverage their organizational assets in ways that support communities and help to forge productive relationships with foundation, individual, corporate, and government funders. Drawing on the insights gleaned from interviews with more than 100 international LAM practitioners, the book examines the common fundraising challenges that LAM institutions of all types and sizes face. During today’s dynamic times, when many LAMs are seeking to remain relevant and viable, Matthew emphasizes how vital it is for them to demonstrate and communicate how they benefit their communities. The book presents five frameworks used in community development and philanthropy and illustrates how they can help an institution to assess and communicate its impact, focus its mission-related activities, and effectively deploy proven fundraising strategies. Vignettes from the interviews are presented throughout, along with pointers, to illustrate actionable approaches that the reader can adapt as they seek contributed financial resources. The reader will explore various fundraising scenarios to help secure resources including appeals, special events, moves management, digital media, and corporate philanthropy. Fundraising for Impact in Libraries, Archives, and Museums is essential reading for library, archive, and museum practitioners and fundraisers working around the world.
Fundraising for Social Change
by Kim KleinThis bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising. " Praise for the Sixth Edition of Fundraising for Social Change "People love Kim's fundraising wisdom and her keen ability to connect fund development with what matters in our communities. I always recommend Fundraising for Social Change to organizations in need of a book with ideas they can use right away as well as information about how to build a successful long-term fundraising program. " --Steve Lew, senior projects director, CompassPoint Nonprofit Services "I used Fundraising for Social Change as a textbook for my class for many years and often recommend it to grassroots organizations as a primer for developing a fundraising strategy. Kim's years of experience and her own broad knowledge of the field give the book heft and credibility. Her pragmatism and sense of humor make it readable and engaging. " --Maria Mottola, executive director, New York Foundation "The information and inspiration we have received from Kim Klein's books have been key to our grassroots fundraising efforts. Some people go back to Proust; I go back to her specifics about how to write a fundraising plan that actually works!" --Bob Fulkerson, state director, Progressive Leadership Alliance of Nevada (PLAN) "Kim makes me a believer again whenever I am in her presence?be it through her spoken or written word. While she provides the basics of raising money in an accessible form, what I truly value is the deep sense of purpose she reawakens in me as a fundraiser-activist. " --Miguel Gavald?n, fundraising coach and trainer, Grassroots Institute for Fundraising Training "Whatever role I am in, I turn to Fundraising for Social Change. Working with Kim to present Fundraising for Social Change workshops in communities changes lives?both professional and personal?including mine. She offers hands-on experience and extraordinary human values to the nonprofit sector, as well as skilled expertise in teaching others how to make fundraising fun and meaningful to our whole life. " --Jaune Evans, development chair, Yerba Buena Center for the Arts
Fundraising for Social Change
by Kim Klein Stan YogiA popular fundraising blueprint for small- to mid-sized nonprofit organizations In the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood. The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find: "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches Discussions of budgeting and planning, as well as how to handle significant financial trouble An indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.
Fundraising for the Arts
by Alex Turrini Francesca Pecoraro Mark VolpeThe work of fundraising has transformed into a sophisticated and competitive profession, attracting talented and dedicated leaders who wish to use their skills to contribute to a secure financial future for their organizations. The arts and cultural field has not been an exception to these pressures above all in times when new emergencies and pressures shrink the funding opportunities of arts organizations both in Europe and in the US. <p><p>This book aims to be a reference point for upper-level undergraduate students, graduate students, and junior practitioners in the arts management field. It will provide core insights about and inspiration for careers in fundraising for the arts and high-quality content (including advanced topics such as the organizational dynamics of creating a culture of philanthropy, E-D-I in fundraising, the use of digital and social media platforms, board involvement, performance management and accountability) that will appeal to novice or experienced practitioners.
Fundraising in the Creative and Cultural Industries: Leading Effective Fundraising Strategies (Discovering the Creative Industries)
by Ben Walmsley Michelle Wright Emilee SimmonsThe need for effective fundraising in the arts has never been more acute. Specialist yet accessible, Fundraising in the Creative and Cultural Industries is designed to provide strategic and practical support to individuals needing to lead or develop fundraising in their organisations. Part One explores theories of leadership and change, as well as managing fundraising in a crisis, most notably the impact of COVID-19 on cultural organisations globally. It introduces readers to specific academic frameworks and concepts from arts management, business and entrepreneurship studies – which readers can use to analyse their own situations – and provides insight via real-world case studies. Part Two explores the practical application of fundraising. Readers can begin their journey to becoming a fundraising expert, starting from the basics of fundraising to a broad understanding of the different means and channels through which income can be raised for arts and cultural organisations. This book is a practical and accessible guide to exploring current fundraising thinking, enabling the reader to develop their own fundraising expertise and to embed knowledge and practice into their own organisations. The fundraising experience from industry pioneers sets this book apart and will inspire readers to achieve their own ambitious goals.
Fundraising the SMART Way
by Ellen BristolStrategic planning and tactical fundraising can maximize income and minimize costsFundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter.Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems. Author Ellen Bristol applies twenty years of corporate sales experience and eighteen years in fund development consultation to the problem of inefficient fundraising. Bristol turns her extensive sales expertise toward the perspective of "selling" an organization to potential donors, increasing the donor pool, and lowering the cost of fundraising. The book details the questions every nonprofit should be asking to maximize the effectiveness of fundraising efforts, and encourages systematic strategy development by zeroing in on key factors such as:Organizational goals, strengths, and weaknessesDonor actions and motivationsWorkload management and results QAOpportunity evaluation and organizational actionThe book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. Fundraising the SMART Way represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.