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Gimme Shelter
by Mary Elizabeth Williams"Of course I want a home," writes Mary Elizabeth Williams, "I'm American." Gimme Shelter is the first book to reveal how this primal desire, "encoded into our cultural DNA," drove our nation to extremes, from the heights of an unprecedented housing boom to the depths of an unparalleled crash. As a writer and parent in New York City, Williams is careful to ground her real-estate dreams in the reality of her middle-class bank account. Yet as a person who knows no other way to fall in love than at first sight, her relationship with the nation's most daunting housing market is a passionate one. Williams's house-hunting fantasy quickly morphs into a test of endurance, as her search for a place to live and a mortgage she can afford stretches into a three-year odyssey that takes her to the farthest reaches of the boroughs and the limits of her own patience. "Welcome to the tracks," she declares at the outset of yet another weekend tour of blindingly bad, wildly overpriced properties. "Let's go to the wrong side of them, shall we?" As her own quest unfolds, Williams simultaneously reports on the housing markets nationwide. Friends and family members grapple with real estate agents and lenders, neighborhood and quality-of-life issues, all the while voicing common concerns, as expressed by this Maryland working parent of three: "The market was so hot, there were no houses. We looked for years at places the owners wouldn't even clean, let alone fix up." How frustrating is the process? Williams likens it to hearing "the opening bars of a song you think is 'Super Freak.' And then it turns out to be 'U Can't Touch This.'" Told in an engaging blend of factfinding and memoir, Gimme Shelter charts the course of the real estate bubble as it floated ever upward, not with faceless numbers and documents but with the details of countless personal stories -- about the undeniable urge to put down roots and the lengths to which we'll go to find our way home.
Ginny's Restaurant
by Mark MitchellAn individual is considering the development of a new restaurant. To make the decision, she uses NPV analysis to determine whether she should undertake the investment, and, if so, the optimal size of the investment.
Ginzel et al vs. Kolcraft Enterprises et al (A)
by Michael A. WheelerExamines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two companies should do now, after a series of tragic deaths--and after apparently complying with regulatory requirements governing product recall. Also raises provocative questions about the appropriateness of settlements in wrongful-death suits, corporate responsibility to ensure product safety, and pressures of national media attention on corporate actions. Though the circumstances here are particularly heart-breaking, managers often have to deal with lawsuits that are value-laden and have high emotional content, such as employment discrimination or sexual harassment claims, for example, or environmental and regulatory disputes. The kinds of decisions and tensions that a manager faces in such instances surely have much in common with the issues raised.
Girl CEO: Priceless Advice From Trailblazing Women
by Katherine Ellison Ronnie CohenRebel girls, young entrepreneurs, and other trailblazing tweens and teens will find inspiring success stories and practical advice for launching their own illustrious careers—right now!Mini-biographies of leading women entrepreneurs—from Katrina Lake to Oprah, Tavi Gevinson to Jessica Alba, and Ursula Burns to Diane von Furstenberg—offer windows into what it takes to succeed, with a particular focus on the challenges faced (and overcome) by girls and women. Each success story provides different lessons in life and leadership—such as how to: *identify a lucrative niche *build and maintain a brand *grow a loyal customer base *raise money for research and development *turn an interest (or a passion) into a career *build a strong network Fascinating figures from the words of media, technology, fashion, food, and more share their secrets with tomorrow&’s leaders.
Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur
by Cara Alwill Leyba<p>A few years ago I made a crazy claim in the first edition of <i>Girl Code:</i> that in today’s competitive marketplace, the fiercest thing a female entrepreneur can do is to support other women. <p>Something dynamic happens when women genuinely show up for each other. When we lose the facades, cut the bullsh*t, and truly have each other’s backs. When we stop pretending everything is perfect, and show the messy, beautiful parts of ourselves and our work—which all look awfully similar. When we talk about our fears, our missteps, and our breakdowns. And most importantly, when we share our celebrations, our breakthroughs, and our solutions. <p>I’m convinced that there’s no reason to hoard information, connections, or insight. Wisdom is meant to be shared, so let’s start sharing what we’ve learned to make each other better. Let’s start building each other up. Let’s live up to our potential and start ruling the world. <p><i>Girl Code</i> is a roadmap for female entrepreneurs, professional women, “side hustlers” (those with a day job plus a part-time small business), and anyone in between. This book won’t teach you how to build a multimillion-dollar company. It won’t teach you about systems or finance. But it will teach you how to build confidence in yourself, reconnect with your “why,” eradicate jealousy, and ultimately learn the power of connection. Because at the end of the day, that’s what life and business are all about.</p>
Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology
by Carol Colman Rana El KalioubyIn a captivating memoir, an Egyptian American visionary and scientist provides an intimate view of her personal transformation as she follows her calling—to humanize our technology and how we connect with one another. <P><P> Rana el Kaliouby is a rarity in both the tech world and her native Middle East: a Muslim woman in charge in a field that is still overwhelmingly white and male. Growing up in Egypt and Kuwait, el Kaliouby was raised by a strict father who valued tradition—yet also had high expectations for his daughters—and a mother who was one of the first female computer programmers in the Middle East. Even before el Kaliouby broke ground as a scientist, she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream. After earning her PhD at Cambridge, el Kaliouby, now the divorced mother of two, moved to America to pursue her mission to humanize technology before it dehumanizes us. The majority of our communication is conveyed through nonverbal cues: facial expressions, tone of voice, body language. But that communication is lost when we interact with others through our smartphones and devices. <P><P> The result is an emotion-blind digital universe that impairs the very intelligence and capabilities—including empathy—that distinguish human beings from our machines. To combat our fundamental loss of emotional intelligence online, she cofounded Affectiva, the pioneer in the new field of Emotion AI, allowing our technology to understand humans the way we understand one another. Girl Decoded chronicles el Kaliouby’s journey from being a “nice Egyptian girl” to becoming a woman, carving her own path as she revolutionizes technology. But decoding herself—learning to express and act on her own emotions—would prove to be the biggest challenge of all.
Girl on Top: Your Guide to Turning Dating Rules into Career Success
by Nicole WilliamsNicole Williams is the tell-it-like-it-is career expert who you wish could fight your work battles for you. But with her ingenious approach-taking the tactics used to land a man and applying them to your career-you'll be able to handle any work situation and come out on top. Here, Nicole introduces twenty tried-and-true dating rules such as "Don't Give Away the Milk for Free" and "Don't Waste the Pretty" and reveals how they can be applied just as effectively in the office. Other strategies include: · Keep It Brief · Don't Bash Your Ex · Have Others Sing Your Praises · Play Hard to Get · Keep the Fire Alive · Be Willing to Walk Away Among other topics, Nicole dishes on how much to reveal at work as well as what to put up with from your boss (and, more importantly, what not to). She tackles everything from having the money talk to leaving them wanting more on a job interview. And sprinkled throughout GIRL ON TOP is fashion advice ("Top Ten Commandments of Style") and checklists to determine if you need to get a life. Nicole's keen insight and candid advice will teach you how to recognize the good guys from the bad, win the kudos of those who matter, and create the career of your dreams. Praise for GIRL ON TOP:"Nicole Williams is both frank and funny. She's full of witty advice that's not only relatable-but doable-for the girl who's just getting started or the woman, like me, who's on her second time around in the career game.Here's my advice to you about GIRL ON TOP: Read it. Laugh. Learn."-Veronica Webb, model"Only Nicole can make career this much fun. Sassy, relevant and packed with great advice. It's a must-read for any woman looking to get ahead." -Liz Lange, founder, Liz Lange Maternity"GIRL ON TOP is a sensational book. In the most delightful and hilarious way, Nicole Williams serves up loads of excellent advice for anyone wanting to get ahead." -Dan Jinks and Bruce Cohen, producers, Milk "Every girl should have this-the little black book for career success!"-Susan Cohn Rockefeller, author, Green at Work"GIRL ON TOP is a fabulous read. It's chock full of actionable insights and laugh out loud advice for any woman (of any age) who is serious about getting to the top of her career. I highly recommend it."-Julie Cottineau, vice president brand, Virgin USA
Girl, Get Your Credit Straight!: A Sister's Guide to Ditching Your Debt, Mending Your Credit, and Building a Strong Financial Future
by Glinda BridgforthIs “retail therapy” your favorite pastime—even though you really can’t afford it? Do you ignore the balance on your credit card statements, vowing to pay them off at some point down the line? Is your debt preventing you from living your dreams—like buying a home or starting a family? If so, girl, it’s time to get your credit straight!These days, with easy access to multiple credit cards and glossy advertisements that entice us to spend at every turn, it’s all too easy to start racking up debt—and even little slip-ups can lead to real damage over time. In this highly practical follow-up to her bestsellersGirl, Get Your Money Straight!andGirl, Make Your Money Grow!, financial expert Glinda Bridgforth delivers a power-packed plan for paying down debt, repairing your credit score, and securing your financial freedom—along with a future that makes your heart sing. Beginning with simple, engaging exercises to help you assess your spending habits and get clear about what you owe,Girl, Get Your Credit Straight!presents a detailed road map for eliminating debt, one step at a time. You will learn how to: • Devise a system for tracking expenditures, anticipating end-of-month shortfalls, and paying bills on time, every time• Find ways to supplement your income• Consolidate loans to pay off debt faster, decrease stress, and save time and money• Negotiate with your creditors to come up with a payment plan that works for you• Discover the best loans to use for refinancing debt or making major new purchases• Understand how credit bureaus work--and take steps to improve your scoreFilled with Bridgforth’s warmhearted wisdom and advice, and complete with worksheets, affirmations, and inspiring stories of African American women who’ve restored their credit and built new wealth,Girl, Get Your Credit Straight!is a fresh, empowering guide for any woman who wants to say goodbye to debt—for good.
Girl, Get Your Money Straight: A Sister's Guide to Healing Your Bank Account and Funding Your Dreams in 7 Simple Steps
by Glinda Bridgforth&“A motivating guide to claiming financial health and success [that] speaks to the unique money challenges of Black women and offers empowering steps to healing.&”—Ebony &“Thoughtful, holistic, heartfelt advice.&”—USA Today If you&’re tired of feeling powerless over your finances and are ready to start funding your dreams, then come on, girl—it&’s time to get your money straight! Author and financial expert Glinda Bridgforth knows that healthy money management is rarely just about dollars—it&’s about getting to the root of why we spend what we do and recognizing the emotional and cultural issues that play out in our unhealthy financial habits. Girl, Get Your Money Straight! presents her seven-step program for holistic financial healing—an upbeat, empowering road map that you can use to identify your heart&’s desires, break away from negative spending patterns, pay off outstanding debts, develop a spending plan, conquer the checkbook blues, and create new wealth. Filled with Bridgforth&’s warmhearted wisdom and advice, and complete with worksheets, exercises, affirmations, and inspiring stories of African American women who have found financial peace of mind, Girl, Get Your Money Straight! is a fresh, fun, and eminently practical guide to healing your bank account and building a life that you love.
Girl, Make Your Money Grow!
by Glinda Bridgforth Gail Perry-MasonAre you tired of living paycheck to paycheck, working long hours at a JOB that stands for “Just Over Broke”? Do you dream about retiring early to spend more time with your loved ones—or finally owning a house in your favorite part of town? If you’re ready to take charge of your finances and move beyond your salary to create new wealth, then come on, girl – it’s time to make your money grow! These days the stock market can make anyone flinch—but as the money-wise Glinda Bridgforth knows, it’s more important than ever to plan for the future and secure your lifestyle. In this timely follow-up to her bestsellingGirl, Get Your Money Straight!, Bridgforth teams up with investment expert and stockbroker Gail Perry-Mason to deliver power-packed, sister-to-sister advice on how to master the stock market, grow your income, and start investing in your biggest asset—you. Beginning with simple, engaging exercises to help you assess your finances and transform any negative money beliefs that hold you back, Bridgforth and Perry-Mason then present their step-by-step program for becoming acquainted with investing and making your money work for you, 24-7. You will learn how to: • Clear away debt and clear the deck—for investing • Create new streams of income by using your own special talents • Develop an investment mission statement • Map out a personalized plan for retirement and take advantage of the best retirement options: 401(k)s, IRAs, and more • Own your own piece of the rock: buying prime real estate • Take the mystery out of the market and build an investment portfolio that’s right for you • Use bonds, mutual funds, and blue chip stocks to lower your risk without sacrificing profits • Read the market for winners and losers—and get the knowledge you need to protect your assets Filled with Bridgforth’s warm-hearted wisdom and advice, and complete with worksheets, exercises, affirmations, and inspiring stories of African American women who’ve successfully grown their money tree,Girl, Make Your Money Grow!is a fresh, fun, and eminently practical guide to achieving the next level of financial security and to funding the future of your dreams.
Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals
by Rachel Hollis“I believe we can change the world. But first, we’ve got to stop living in fear of being judged for who we are.” <P><P>Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. <P><P>In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people—whether as wife, mother, daughter, or employee—instead of learning how to own who they are and what they want. <P><P>With a challenge to women everywhere to stop talking themselves out of their dreams, Hollis identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself.
Girls Auto Clinic Glove Box Guide
by Patrice BanksA do-it-herself guide to auto maintenance, roadside emergencies, and the real scoop on how women can get honest car service at the garage, from engineer turned auto mechanic and award-winning entrepreneur Patrice Banks.Do you feel lost when explaining your car problems to a mechanic? Do you panic when something goes wrong with your ride? Have you felt like you were being overcharged or pressured into unnecessary add-ons at the auto shop? Fear no more: The Girls Auto Clinic Glove Box Guide has got your back. So many women feel powerless, nervous, or embarrassed when taking our cars in for a repair, and yet we outnumber men both as drivers and as customers at auto repair shops The time has come for us to grab the wheel and finally take control of our cars. Filled with easy-to-follow illustrations and instructions, great tips, and lifesaving rules of thumb, The Girls Auto Clinic Glove Box Guide will help take away the confusion and mystery surrounding cars, teach women what they need to know about how their cars work, and what they need to do to keep them running smoothly. Patrice Banks was once like most of us: a self-professed “auto airhead” who was clueless about car maintenance, yet convinced that mechanics were taking advantage of her. Now she’s an auto pro devoted to empowering women to learn basic car repairs and knowing what to do in an emergency. So whether you get a flat tire when you’re stranded in the middle of nowhere, your car overheats, or a mysterious dashboard light suddenly starts blinking, help is just a reach-in-the-glove-box away.
Girls Just Wanna Have Funds: A Feminist's Guide to Investing
by Camilla Falkenberg Emma Due Bitz Anna-Sophie HartvigsenStart your journey to financial success with Female Invest's guide for safe, smart, and sustainable investing. This is an empowering and uplifting money manifesto, aiming to change the tides of financial power.Are you one of the 68% of women worldwide earning less than a man doing the same job? Then you need to make your money work harder, starting now.In Girls Just Want to Have Funds, the trio of founders behind the global movement Female Invest bring you an empowering five-step guide with a straight-talking message: you don't have to be an expert or a millionaire to make money. Simply equip yourself with the easy-to-follow golden rules and tools of three finance gurus to find your confidence and open a whole new world of opportunities.Whether you want to master the art of setting realistic goals, demystify financial jargon and markets, gain independence with a f*ck you fund, or finally get excited about your financial future, find all the answers you need and more with this comprehensive guide. Even if you only have a $1 savings fund to begin with, you too can have a rewarding, limitless life by investing in yourself and this book.ook.
Girls Just Wanna Have Funds: Drink champagne on your prosecco budget!
by Molly BenjaminA practical and empowering personal finance guide for women of all ages from the founder of Ladies Finance Club, Molly Benjamin.Money matters can seem overwhelming, but if you know the full picture and set yourself up with a few simple systems, you can live a life of choice and have control of your financial future. (And, yes, you can still buy the shoes!) Girls Just Wanna Have Funds provides straightforward and invaluable insight that will help you get on top of your own money game. Work out a simple system to manage your money each pay Learn to negotiate the salary you are worth Start investing with less than $50 Get out of debt once and for all Get on the property ladder faster Feel secure about your future and retirement Take the awkwardness out of discussing funds with your partner Teach your kids to be savvy about money
Girls Just Wanna Have Funds: Drink champagne on your prosecco budget!
by Molly BenjaminA practical and empowering personal finance guide for women of all ages from the founder of Ladies Finance Club, Molly Benjamin.Money matters can seem overwhelming, but if you know the full picture and set yourself up with a few simple systems, you can live a life of choice and have control of your financial future. (And, yes, you can still buy the shoes!) Girls Just Wanna Have Funds provides straightforward and invaluable insight that will help you get on top of your own money game. Work out a simple system to manage your money each pay Learn to negotiate the salary you are worth Start investing with less than $50 Get out of debt once and for all Get on the property ladder faster Feel secure about your future and retirement Take the awkwardness out of discussing funds with your partner Teach your kids to be savvy about money
Girls Just Wanna Have Impact Funds: A Feminist Guide to Changing the World with Your Money
by Camilla Falkenberg Emma Due Bitz Anna-Sophie HartvigsenWhat if building your own personal wealth didn&’t have to come at the expense of the planet?Put your money where your mouth is when it comes to handling your finances and join the Female Invest trio on a mission to investigate sustainable stocks and funds, angel investing, and empowering initiatives—for both you and the planet. Cutting through the noise, this trusted resource will rationalize the vast scope of the term &“sustainable investing&” and consider how investments, funds, stocks, and shares can be responsible, ethical, green, and impactful—enabling you to partake in a truly circular economy. Ditching the jargon shrouding finance, this book will assess the pros and cons behind crowdfunding and crowdlending, navigate around the many pitfalls of greenwashing, and make building a more sustainable portfolio—that prioritizes the issues you really care about—accessible to everyone.
Girls Solve Everything: Stories of Women Entrepreneurs Building a Better World
by Catherine ThimmeshBrave women from diverse backgrounds make the world a better place through their businesses in this inspiring companion to the best-selling Girls Think of Everything by Sibert-winner Catherine Thimmesh and Caldecott Honor winner Melissa Sweet. For fans of Women Who Dared and Women in Science. Women all over the globe are asking questions that affect lives and creating businesses that answer them. Like, can we keep premature babies warm when they're born far from the hospital? Or, can the elderly stay in their homes and eat a balanced diet? Women are taking on and solving these issues with their ingenuity and business acumen. How did they get their ideas? Where does the funding for their projects come from? And how have some of these businesses touched YOUR life? Girls Solve Everything answers these questions, inspiring today's kids to learn from entrepreneurs and take on some of the world's biggest problems, one solution at a time.
Girls That Invest: Your Guide to Financial Independence through Shares and Stocks
by Simran KaurYour step-by-step guide to financial independence—from the creator of the #1 investing education podcast, Girls That Invest. Ever wondered how on earth the stock market works, but felt too intimidated to ask &“those&” questions? This is the book for you! In this guide to investing in stocks (aka shares), Simran Kaur teaches the essential principles you can apply to any market, anywhere in the world. Because money provides freedom: The freedom to say yes or no, the freedom to handle whatever life throws at you, and the freedom to grow and prosper. This book is your invitation to join the thriving community of women who are building a better financial future. Understand the stock market and different types of investments Grow your money, beat inflation and secure your future Decode the jargon around markets, diversification, earnings and more Explore different investor strategies and find the right one for you Put it all together, step-by-step, and start your investment portfolioInvesting is for everyone. Pick up Girls That Invest, become an investor-in-training, and claim a space for yourself in the world of finance—so you too can find financial independence and create generational wealth.
Girls Who Run the World: 31 Ceos Who Mean Business
by Diana KappPart biography, part business how-to, and fully empowering, this book is the perfect gift for future entrepenuers...because you're never too young to dream BIG! With colorful portraits, fun interviews and DIY tips, Girls Who Run the World features the success stories of 31 leading ladies today of companies like Rent the Runway, PopSugar, and Soul Cycle. <P><P>Girls run biotech companies.Girls run online fashion sites.Girls run environmental enterprises. They are creative. They are inventive. They mean business. Girls run the world.This collection gives girls of all ages the tools they need to follow their passions, turn ideas into reality and break barriers in the business world. <P><P>INCLUDES: <li>Jenn Hyman, Rent the Runway <li>Sara Blakely, Spanx <li>Emma Mcilroy, Wildfang <li>Katrina Lake, Stitch Fix <li>Natasha Case, Coolhaus <li>Diane Campbell, The Candy Store <li>Kara Goldin, Hint Water <li>Anne Wojcicki, 23andMe <li>Rachel Haurwitz, Caribou Bioscience <li> Nina Tandon, EpiBone <li> Jessica Matthews, Uncharted Power <li>Jane Chen, Embrace Emily <li> Núñez Cavness, Sword & Plough <li>Hannah Lavon, Pals <li>Leslie Blodgett, Bare Escentuals/Bare Minerals <li>Katia Beauchamp, Birchbox <li>Emily Weiss, Glossier <li>Christina Stembel, Farmgirl Flowers <li>Mariam Naficy, Minted <li>Maci Peterson, On Second Thought <li>Stephanie Lampkin, Blendoor <li>Sarah Leary, Nextdoor <li> Amber Venz, RewardStyle <li> Lisa Sugar, Pop Sugar <li>Beatriz Acevedo, MiTu network <li>Julie Rice and Elizabeth Cutler, Soul Cycle <li> Suzy Batiz, Poo-Pourri <li> Tina Sharkey, Brandless <li> Jesse Genet, Lumi <li>Tracy Young, Plan Grid
Girls, Power and International Development: Agency and Activism in the Global North and South (Gender, Sexuality and Global Politics)
by Rosie WaltersThe United Nations Foundation’s Girl Up campaign has been critiqued for depoliticising global and gender inequalities, portraying girls from the Global South as responsible for lifting entire communities out of poverty and encouraging girls in the Global North to see themselves as the saviours of their Southern counterparts. Drawing on focus groups with Girl Up members from the UK, US and Malawi, this book demonstrates how girls reflect critically on the Girl Up discourse, reject its individualistic vision of girls’ empowerment and interact with their Northern/Southern counterparts in a spirit of mutual learning and respect. Its analysis demonstrates how the girls use participation in the campaign to develop their own more complex, radical and collective visions of girls’ empowerment.
Girsanov, Numeraires, and All That (Elements in Quantitative Finance)
by Patrick S. Hagan Andew LesniewskiIn this Element the authors review the technique of the change of numeraire in the martingale approach to option pricing. Their intention is to present a reader friendly explanation of the technique itself, and illustrate how it is applied in various fields of quantitative finance as the basis for building option valuation models. They start with an informal review of Girsanov's theorem, followed by a brief summary of the basic concepts of the arbitrage free pricing, and the technique of change of numeraire. This is followed by a number of applications of the change of numeraire technique including interest rate models, FX quanto adjustments, credit risk modeling, mortgage backed securities, and CMS rates.
Gitomers Sales-Manifest: Unverzichtbare Massnahmen, damit Sie heute und in Zukunft erfolgreich verkaufen
by Jeffrey GitomerNach 50 Jahren erfolgreichem, internationalem Vertrieb. Nach mehr als 2500 individuellen Vorträgen für die größten Unternehmen der Welt. Nach dem Aufbau einer sozialen Plattform mit Millionen von Ideen und Anhängern. Nach mehr als 350 ausverkauften öffentlichen Seminaren für ein Publikum auf der ganzen Welt. Nach 13 Bestsellern, darunter die "Verkaufsbibel" und "Das kleine rote Buch für erfolgreiches Verkaufen", hat Jeffrey Gitomer nun endlich das "Sales-Manifest" geschrieben. Ein Buch, das einen Standard setzen will und offenbart, was es braucht, damit Verkäufer jetzt und in den nächsten zehn Jahren erfolgreich sind. Das Buch führt den Leser zu neuen Verkaufsstrategien - fern alter Verkaufstaktik, die nicht mehr bei den Käufern ankommt. Leicht verständlich liefert das "Sales-Manifest" die Elemente dessen, was nötig ist, um profitablere Verkäufe zu erzielen und umzusetzen. Das Manifest identifiziert in einfacher Sprache die 5,5 Teile des neuen Verkaufs und erstellt leicht zu erlernende und einfach zu implementierende Modelle für jede Komponente vor: 1. Value Attraction (Schaffung sozialer Botschaften, die den Leser dazu bringen, mehr zu wollen) 2. Vorbereitung (Strategieplanung, Vorbereitung und Durchführung) 3. Value Engagement (Attraktion Plus Wert) 4. Verbindung und Vervollständigung (wahrgenommener Wert über den Preis hinaus) 5. Aufbau profitabler langfristiger Beziehungen (loyale, wertorientierte Kunden) 5,5. Aufbau einer dauerhaft verwertbaren erstklassigen Reputation (sowohl online als auch community-basiert) Mit diesem Buch schaffen Sie es an die Spitze Ihrer Verkaufswelt und zwar dauerhaft!