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Go To Market Strategy: Advanced Techniques And Tools For Selling More Products, To More Customers, More Profitably
by Lawrence FriedmanIn this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:· Which markets offer the best opportunities for profitable growth?· What do my target customers need? How can I do a lot more business with them?· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings?· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Go Where There Is No Path: Stories of Hustle, Grit, Scholarship, and Faith
by Mim Eichler Rivas Christopher GrayFor all who dare to go off the beaten track, this is the inspirational, power-packed playbook for transforming your life and your world—from a young, Black social entrepreneur whose dorm-room tech startup has helped millions pay for college and access unprecedented opportunity. Gray, the son of a single working mother who had him at age fourteen, grew up in deep poverty in Birmingham, Alabama. An academic star, he had every qualification for attending a top college—except for the financial means. Desperate, Gray headed off the beaten path, searching online to apply for every scholarship he could find. His hustle resulted in awards of 1.3 million dollars and became his call to action to help other students win their own “schollys.” It inspired him to start up Scholly, an app that matches college applicants with millions of dollars in outside scholarships that often go unclaimed. When he was a senior at Drexel University, he appeared on Shark Tank as CEO of Scholly. In the most heated fight in the show’s history, the sharks challenged Gray as to whether his app was a charity or a profitable business. Both, he insisted, proposing a new paradigm for social entrepreneurship and netting deals from Lori Grenier and Daymond John. At the time Scholly’s subscriber base was 90,000 users. Today the app has 4 million subscribers who have won scholarships totaling more than $100 million. Meanwhile, Gray—without help from the mostly all-white boy’s club of Silicon Valley—has emerged as a tech startup superhero now tackling the crisis of student debt with innovative, unrivaled strategies. Gray’s premise is that when you lead with the good—confronting issues such as poverty and racism—the money will follow. His story is proof that when you develop a mindset for success, you turn disadvantages into gold. And when you create opportunities for others, you enrich the marketplace for yourself too. Gray shows us, we can carve out new paths to better days and leave trails for others.
Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America
by Charles GasparinoA New York Times bestselling author and veteran Fox Business financial journalist&’s explosive deep-dive into the progressive madness that has infected and corrupted the world&’s biggest corporations, threatening the stability of the global economy—and life as we know it. How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere. In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes readers inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces readers to America&’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.&” He takes readers along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests. A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
Go for Bold: How to Create Powerful Strategy in Uncertain Times
by Rosie YeoA new approach to designing simple and powerful strategy by harnessing organizational talent and creativity.Strategy is important, but it's not easy to come up with fresh ideas needed for success, let alone bring them to life. Uncertainty about the future, the pressure of competition, risk aversion, and those boring planning meetings employees sit through sap confidence and enthusiasm and produce timid templates for maintaining status quo.This book offers a new approach to designing strategy. It shows how to inspire others to think differently long-term, work through challenging issues constructively, and ultimately become committed to an ambitious, shared future for your organization. Leading strategist Rosie Yeo reveals how to find answers to big questions by unleashing team creativity to hone in on what is most important and map a bold pathway to success. For leaders, aspiring leaders and anyone who needs a future plan, Go For Bold offers a fresh take on the creative collaboration needed to design, implement and achieve your organization's growth and other success metrics.
Go for Gold: Inspiration to Increase Your Leadership Impact
by John MaxwellIf you've read any of John C. Maxwell's books on leadership, you know that leadership is developed daily, not in a day. That's why he's created Go for Gold, a daily companion to Leadership Gold. It's designed to help supercharge your growth as a leader. Go for Gold offers daily bite-sized leadership lessons taken from Dr. Maxwell's catalog of leadership and personal development books. Organized into twenty-six weekly lessons with space for notes from your own leadership journey, Go for Gold will help you jump-start your leadership growth with wisdom and best practices from John C. Maxwell.
Go for the Gold: How Chinese Entrepreneurs Seize Opportunities-and Market Leadership
by Donald N. SullUnpredictable environments periodically provide golden opportunities that allow firms to create significant value in a short period. This chapter introduces a framework to help managers and entrepreneurs systematically evaluate opportunities.
Go-Givers Sell More
by Bob Burg John David MannWith their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth
by Paul SullivanA proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded Strategies for aligning your sales and marketing goals to create a unified customer journey Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.
GoFundMe: The Giving Layer of the Internet
by Allison M. Ciechanover Scott Duke KominersBy 2017, GoFundMe is the world's largest social fundraising platform. Gross donation volume is growing rapidly yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives.
GoPro: Becoming a Subscription Hero
by Elie Ofek Marco Bertini Nicole Tempest KellerIn 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company's subscription offering, considering whether to extend it beyond benefits that were directly related to the company's iconic camera. Founded in 2002, GoPro had gained renown for its innovative action camera. The brand became synonymous with living an active lifestyle and attracted a strong following on social media. GoPro was a Wall Street favorite when it went public in 2014 at $24 per share, rising to over $90 per share later that year. But just four years later the stock price had slid to $6 per share due to stagnating demand, inventory management issues, bloated expenses, and problems with new product launches. During the COVID-related retail slowdown in 2020, GoPro increased its direct-to-consumer footprint and aggressively marketed a new subscription. The stock price rebounded, in part due to investors placing a higher multiple on the predictable, recurring revenue generated by subscriptions. By 2021, however, subscription benefits were still largely tied to camera ownership. Woodman was considering whether GoPro could leverage its position as an active lifestyle brand to extend the subscription to benefits beyond the camera, similar to the way Amazon packed a host of benefits into Amazon Prime. Woodman saw enormous potential for GoPro's subscription and believed that, someday, it could even become the company's new flagship "product." But how much license did the brand have to grow beyond digital cameras and image capture? What pricing options could the company explore for a bigger, better subscription? In concert with these decisions, should GoPro look to shift even more of its business away from retailers to direct sales?
Goal Setting: How to Create an Action Plan and Achieve Your Goals (The\worksmart Ser. #0)
by Michael Dobson Susan B. WILSONWhy is it that some people consistently seem to get more done than others? The answer is that they know how to set specific, achievable goals for themselves...and then follow through on them.This revised and updated edition of Goal Setting features worksheets, quizzes, and other practical tools, giving you powerful techniques you can use to set a goal, make a plan, and acquire the resources and power necessary to achieve your objective.The book shows you how to:act upon their objectives in a precise, targeted wayrecognize obstacles and overcome thembecome more assertivechange counterproductive behaviorestablish prioritiesmake the most of their timeAchieving goals takes hard work and discipline. This expanded edition of Goal Setting gives you the tools and techniques to accomplish anything.
Goal-Free Living
by Stephen M. ShapiroPraise for Goal Free Living Setting goals may be fine. But letting your goals take control of your life can be devastating. Goal-Free Living shows you how to explore paths in your life you never knew existed and discover a more exciting, successful, and rewarding life--today! "If you have only one goal this year, let it be this: Read Goal-Free Living!" --Daniel H. Pink author, A Whole New Mind and Free Agent Nation "Stephen Shapiro's approach will help readers achieve the best kind of happenstance: taking a stance to make things happen. " --Heath Row Contributing Editor and Community Director, Fast Company magazine "I have a sense that reading this book may turn out to be one of the most important things I've done in a long time. " --Doug Busch Vice President and Chief Technology Officer, Digital Health Group, Intel Corporation "This is an engaging, creative approach to discovering inner wisdom and personal fulfillment. " --Michael J. Gelb author, How to Think Like Leonardo da Vinci and Discover Your Genius "Reading Goal-Free Living is like jettisoning a hundred-pound pack. Suddenly, you're racing much faster and enjoying the breeze. " --Alan Weiss, PhD author, Million Dollar Consulting
Goal-focused Coaching: Theory and Practice
by Elaine Cox Yossi IvesThis book offers a comprehensive, practical guide to goal-focused coaching. Addressing a significant gap in the literature, Ives and Cox contextualize goal-focused coaching within the broader coaching framework and explain the efficacy of this approach across a number of contexts and applications. The book draws on behavioral science, rather than humanistic psychology, to provide a well-researched, evidence-based guide that includes: A detailed examination of the theoretical underpinnings of this approach A discussion of the skills, models and formats for goal-focused coaching Cutting edge insights into barriers to coaching and managing the coaching relationship Summaries, vignettes, references, and diagrams to aid learning Goal-focused Coaching will be of interest to students taking classes in coaching, as well as professional executive coaches.
Goals! Third Edition: How to Get Everything You Want—Faster Than You Ever Thought Possible
by Brian TracyAlmost a million copies sold since first published in 2003, this updated edition of Brian Tracy's self-help classic offers a step-by-step guide to setting and achieving your goals.Featuring 20% more content, including a new chapter, unlock your true potential with this tried-and-true productivity bestseller.Legendary time management and personal development expert Brian Tracy presents his simple, powerful, and effective system for setting and achieving goals. Each chapter introduces a principle key in reaching your goals, along with a toolkit full of both comprehensive insights and actionable steps.Using the twenty-two strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself-no matter how big. You'll discover goal-setting strategies in various aspects of your life including:How to identify, clarify, and apply personal values in everyday actionsHow to take charge of your money to achieve financial freedomWhat it takes to overcome obstacles in your personal relationshipsHow to make better choices in your health and wellbeingResponding to challenges in your careerHow to stop holding yourself back with self-doubt and procrastinationYour time is important, so why not make the most of it? By following this time-tested and proven process you will not only reach your current goals, but also develop a life-long growth mindset that will guide you towards a more successful future.
Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible
by Brian TracyNEW EDITION, REVISED AND UPDATED Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true. Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health. Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life.
Goals-Based Portfolio Theory
by Franklin J. ParkerAn in-depth overview of investing in the real world In Goals-Based Portfolio Theory, award-winning Chartered Financial Analyst® Franklin J. Parker delivers an insightful and eye-opening discussion of how real people can navigate the financial jungle and achieve their financial goals. The book accepts the reality that the typical investor has specific funding requirements within specified periods of time and a limited amount of wealth to dedicate to those objectives. It then works within those limits to show you how to build an investment portfolio that maximizes the possibility you’ll achieve your goals, as well as how to manage the tradeoffs between your goals. In the book, you’ll find: Strategies for incorporating taxation and rebalancing into a goals-based portfolio A discussion of the major non-financial risks faced by people engaged in private wealth management An incisive prediction of what the future of wealth management and investment management may look likeAn indispensable exploration of investing as it actually works in the real world for real people, Goals-Based Portfolio Theory belongs in the library of all investors and their advisors who want to maximize the chances of meeting financial goals.
Goals-Based Wealth Management + Website
by Jean L. Brunel CFATake a more active role in strategic asset allocation A Practical Guide to Goals-Based Wealth Management is a manual for protecting and growing client wealth in a way that changes both the services and profitability of the firm. Written by a 35-year veteran of international wealth education and analysis, this informative guide explains a new approach to wealth management that allows individuals to take on a more active role in the allocation of their assets. Coverage includes a detailed examination of the goals-based approach, including what works and what needs to be revisited, and a clear, understandable model that allows advisors to help individuals to navigate complex processes. The companion website offers ancillary readings, practice management checklists, and assessments that help readers secure a deep understanding of the key ideas that make goals-based wealth management work. The goals-based wealth management approach was pioneered in 2002, but has seen a slow evolution and only modest refinements largely due to a lack of wide-scale adoption. This book takes the first steps toward finalizing the approach, by delineating the effective and ineffective aspects of traditional approaches, and proposing changes that could bring better value to practitioners and their clients. Understand the challenges faced by the affluent and wealthy Examine strategic asset allocation and investment policy formulation Learn a model for dealing with the asset allocation process Learn why the structure of the typical advisory firm needs to change High-net-worth individuals face very specific challenges. A Practical Goals-Based Wealth Management focuses on how those challenges can be overcome while adhering to their goals, incorporating constraints, and working within the individual's frame of reference to drive strategic allocation of their financial assets.
Goals: Guides to Action
by Harvard Business Review PressOne of a manager's essential responsibilities is to set goals for the unit and each of its members. This chapter explains the characteristics of meaningful goals and how to align people to ensure that goals are attained.
Gobernando como una Reina: Inspiración de la Reina Ester
by Dy Wakefield Rebeca Pérez DuránGobernando como una Reina, inspiración de la Reina Ester. Basado en el Libro de Ester, una mujer que tuvo que encontrar el valor para salvar a su pueblo.
Gobernanza inteligente para el siglo XXI: Una vía intermedia entre Occidente y Oriente
by Nicolas Berggruen Nathan Gardels¿Cuál es la mejor forma de gobernar un mundo en profunda transformación? Un libro que analiza la unión de las mejores prácticas de gobierno en Oriente y Occidente como fórmula para afrontar los desafíos de la globalización Durante décadas la democracia liberal ha sido aplaudida como el mejor de los posibles sistemas de gobernanza. Sin embargo, esa categórica afirmación está hoy lejos de ser incuestionable. La democracia, en crisis en Occidente, debe probar su vigencia. En Occidente, argumentan Berggruen y Gardels, ya no vivimos en «democracias industriales», sino en «democracias consumistas» en las que se impone el cortoplacismo. En contraste, la visión a largo plazo de los líderes chinos empuja a su nación hacia el futuro. Pero China también se enfrenta a desafíos derivados de su meteórico ascenso. Su floreciente clase media cada vez exigirá más participación, mejores mecanismos de control de la responsabilidad política, elfreno a la corrupción y la ampliación del imperio de la ley. A medida que el siglo XXI avance, estos dos sistemas deberán competir con un mundo auténticamente multipolar en el que ninguna potencia domina en solitario. Para hacer frente a estos retos es necesario un nuevo sistema de «gobernanza inteligente» que delegue el poder e implique verdaderamente a los ciudadanos en las cuestiones que los afectan. Este oportuno libro es una guía tanto conceptual como práctica de los desafíos a los que se enfrenta la buena gobernanza en un mundo que se verá sometido a una profunda transformación en las próximas décadas. Comentarios:«Se sabe poco sobre los más recientes acontecimientos en China, en particular sobre el modo de pensar de los nuevos dirigentes chinos. En este libro, Nicolas Berggruen y Nathan Gardels resumen el pensamiento de algunas de las nuevas corrientes político-intelectuales que influencian a la generación que se aproxima al poder. Después de una exitosa transformación económica y de la creciente presencia de China en el mundo, será necesario adaptar el #socialismo armonioso#, propuesto por los nuevos dirigentes, a formas de cooperación internacional que permitan mayores convergencias entre Oriente y Occidente.»Fernando Henrique Cardoso, expresidente de Brasil «Un libro brillantemente agudo y provocador sobre el tema central de nuestro tiempo: la gobernanza efectiva. Las democracias y los sistemas autocráticos se encuentran en peligro de fracasar a gran escala. Berggruen y Gardels nos invitan valientemente, a nosotros y a la siguiente generación, a abordar este problema de frente, con humildad y con la mente abierta.»Michael Spence, premio Nobel de Economía, expresidente de la Comisión de Crecimiento y Desarrollo y autor de La convergencia inevitable «Berggruen y Gardels aportan una valiosísima visión de por qué nuestras democracias occidentales se han vuelto tan disfuncionales. Afirman que a menos que desarrollemos una perspectiva de gobernanza a largo plazo, la #democracia de consumo# actual socavará su propio futuro. Un brillante punto de partida para un debate que se necesita con urgencia: el de cómo nos gobernamos en esta nueva era.»Arianna Huffington, directora, Huffington Post/AOL «Berggruen y Gardels ofrecen una perspectiva poco convencional acerca de lo que debería significar la buena gobernanza en el siglo XXI, yendo más allá de las manidas explicaciones del tipo #Oriente contra Occidente# y ofreciendo algo mucho más convincente y pragmático».Eric Schmidt, presidente ejecutivo de Google
Gobi Partners: Raising Fund II
by G. Felda Hardymon Ann LeamonThe three founding partners of Gobi Partners, a venture capital fund investing in early start IT and digital media companies in China, are planning to raise a second fund. The first $51.75 million fund is close to being entirely invested and the portfolio companies are doing well, with two having raised subsequent financings at significantly increased valuations. The firm itself has increased its headcount and opened a second office, but it has not, however, exited any of its companies. How much money should the partners hope to raise, and from whom? The stakes are high, as none of them has taken a paycheck in three years.
God Goes to Work
by Tom ZenderYour most important business asset is already within you - realize it and capitalize on itSpirituality is the basis for all successful organizations and the most important asset you have in elevating you and your business to a new level of performance. The most successful individuals and firms in the world are changing the way they do business, in order to access a vast resevoir of untapped energy. You too can join the revolution, because the tools these people are utilizing are found inside each and every one of us. Tom Zender, President Emeritus of Unity - a spiritual organization serving over three million individuals - and veteran corporate executive, reveals simple ways that you can use to find yourself suddenly on the inside edge.God Goes to Work lays out how the world rediscovered the essence of the most effective transactions and how you can implement these methods into the way you do business. This groundbreaking text gives you practical steps on how, no matter what you believe, you can learn to use your spiritual assets in business to achieve better things with greater ease. You'll discoverHow to make better, more profitable deals in business.The secret behind the world's most effective managers, executives and leaders, so that you can become one yourself.Simple steps to prepare your organization - no matter the size - to take advantage of the wondrous prospects that await it in this new economy.The world is finally ready to discover that spirituality is the very basis of all our most profitable business transactions. God Goes to Work gives you the practical roadmap to utilize this amazing, untapped resource for breakthrough business results.
God Is My CEO
by Larry S. JulianBusiness leaders face the difficult task of reconciling their personal beliefs with the bottom-line demands of their business obligations. Often, it seems like the conflict between short-term business strategies and their desire to "do the right thing" pull them in opposite directions.In God Is My CEO, readers will learn how to:Develop their God-given talents and skills, while developing a spiritual centerGain ideas and encouragement through real-life stories of successful business leaders who have faced the same challengesLearn to apply a practical daily plan to overcome the toughest business issuesFocus their energies and thoughts on moving forward with a sense of purpose Many business leaders struggle with the dilemma of being successful and living a life with purpose. God Is My CEO offers a practical and inspirational source of guidance for achieving a balanced and accomplished life.
God Is My CEO: Following God's Principles in a Bottom-Line World
by Larry JulianBusiness leaders face the difficult task of reconciling their personal beliefs with the bottom-line demands of their business obligations. Often, it seems like the conflict between short-term business strategies and their desire to "do the right thing" pull them in opposite directions.In God Is My CEO, readers will learn how to:Develop their God-given talents and skills, while developing a spiritual centerGain ideas and encouragement through real-life stories of successful business leaders who have faced the same challengesLearn to apply a practical daily plan to overcome the toughest business issuesFocus their energies and thoughts on moving forward with a sense of purpose Many business leaders struggle with the dilemma of being successful and living a life with purpose. God Is My CEO offers a practical and inspirational source of guidance for achieving a balanced and accomplished life.
God Is My CEO: Following God's Principles in a Bottom-Line World
by Larry S. JulianMany business leaders struggle with the dilemma of being successful and living a life with purpose. God Is My CEO offers a practical and inspirational source of guidance for achieving a balanced and accomplished life.