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Greener Manufacturing and Operations: From Design to Delivery and Back
by Joseph SarkisThis timely work examines one core corporate function that has a profound and direct impact on corporate environmental performance – manufacturing and operations. This area has been of concern in recent years to researchers and practitioners in fields ranging from the social and natural sciences to management and technical engineering. The book reflects this diversity with global contributions on topics such as design for the environment, total quality environmental management, green supply chains, reverse logistics, environmental management systems and standards, industrial ecology, closed-loop manufacturing, life-cycle management, pollution prevention (P2), environmental technologies and energy efficiency. The aim and scope of Greener Manufacturing and Operations is to capture state-of-the-art and future practices in environmental manufacturing and operations practices and issues in one concise volume. The book is therefore a fluid mix of case studies, empirical research, and applied theoretical works incorporating both conceptual ideas whose time will come to practical applications which managers and practitioners can apply immediately. Comprehensive in its coverage of the key issues, contributions range from a focus on the internal operations of a single function within an organization to a consideration of industrial manufacturing practices from a macro-economic level. A number of levels of decision-making are also represented: from long-term strategic issues such as supply chain design, to traditional short-term operations decision-making and planning issues such as production planning. Many of the principles developed and presented here can also be extended to the more general process management of service organizations. The book is organized into four major sections: operations strategy and policy; manufacturing and operations practice; tools for managing greener operations and manufacturing; and, finally, case studies. Greener Manufacturing and Operations will be an essential aid for managers, engineers, students, researchers, and consultants wishing to understand the various issues, principles, and tools for managing the operations and manufacturing function in a more environmentally-benign and sustainable manner.
Greener Marketing
by John GrantThis timely book is a sequel to John Grant’s Green Marketing Manifesto which was the award winning and bestselling definitive guide to green marketing (and not greenwashing) in the previous wave of eco marketing in 2007. In 2019, climate change is right back at the top of the public agenda. Greta Thunberg and Extinction Rebellion are front page news. The UK, EU and other governments have declared a climate emergency. 181 CEOs of American companies - including Walmart, Amazon and Apple - signed a Business Round Table declaration saying that the purpose of corporations is not just to make money for shareholders, but to improve society, care for the environment and be ethical. Unilever CEO Alan Jope says they will dispose of brands that don’t have a bigger purpose. Concerns like ocean plastic (the ‘Blue Planet effect’) have upped the pace of change. With ambitious responses such as refills stations, unpackaged goods, super-materials from wood fibre and seaweed and a new ‘milkman for groceries’ reusable packaging service called Loop. Sustainable brands are now outperforming others in most markets. Eco challenger brands like VEJA and Allbirds are ‘the new cool’. While Adidas showed (with Parlay ocean plastic shoes) you can also create a billion dollar mainstream offer. Even banking is changing, with rapid growth in ESG and Impact Investing. Plus, the $40Bn overnight success of sustainability linked loans to companies like Philips and Prada. How can marketing and the creative industries respond? Even Extinction Rebellion thinks we can play a positive role – although XR also say it has to go beyond banning plastic straws - if we can only manage to tell the truth and lead the change. Hundreds of creative agencies and brands came out on climate strike and donated ideas: Or in the case of Patagonia donated their entire $10m tax windfall to environmental causes. But what now? How do you set a positive course? In this book we look at some of the leaders – brands like Patagonia and Max Burgers aiming to be climate positive. And we look at brands who have found a fresh sense of purpose by championing a relevant cause. The book is packed with case studies, tools, research insights. Covering issues like eco labelling, transparency, circular economy, rebound effects, impact investment, new coalitions and developments ranging from sustainable finance, to blockchain and traceability, to regenerative farming. One key theme that carries over from the Green Marketing Book is that marketers need to know their facts if attempts are not to be superficial. When you know 95% of the energy footprint of a mobile phone is in manufacturing and materials (not charging the battery) you know that getting people to dim their screen won’t save much CO2. But that getting them to keep their phone in use for an extra year is a huge win for the planet. The ultimate goal is to go beyond marketing that simply looks good, and to create a vision of marketing that does good. Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, single use plastics, and blockchain technology influence green and social marketing Read examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, plus strategy, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a comp
Greener Marketing: A Global Perspective on Greening Marketing Practice
by Martin Charter Michael Jay PolonskyBuilding on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
Greener Marketing: A Responsible Approach to Business
by Martin CharterAn examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.
Greener Products: The Making and Marketing of Sustainable Brands
by Al IannuzziSustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful.New in the Third Edition: Presents, in a practical way, the best practices of sustainable brands in a global economy. Addresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc. Includes current marketing information on consumer trends to purchase greener products. Incorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds. Covers best practices of companies from various industries on how to make and market greener products. Provides current tools for making products more sustainable and methods on how to market sustainable improvements. Includes lecture slides available upon request for use in the classroom. This book serves senior undergraduate and graduate students in programs focused on sustainability, as well as academics and corporate sustainability leaders. The previous versions have been used to teach courses on sustainability, product improvement, introduction to sustainability, green marketing and sustainability, and sustainability policy. Any university that teaches a course on sustainability and any company or individual interested in making and marketing more sustainable products would benefit from the new edition of this book.
Greener Products: The Making and Marketing of Sustainable Brands, Second Edition
by Al IannuzziWritten by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method. New updated content in this second edition includes: New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation. Novel tools and examples for bringing sustainable products to market. New chapter dedicated to natural capital. Analysis of current green marketing methods and market trends. Best practices for making and marketing sustainable brands. For more information, visit the author's book website at www.greenerproducts.biz.
Greener Purchasing: Opportunities and Innovations
by Trevor RusselEvery organization, public and private, no matter what its size, purchases goods and services. Large organizations also have considerable influence over the practices of their suppliers. As greener purchasing practices have become more common in large organisations, the implications for companies in the supply chain have similarly increased. Yet greener purchasing policies remain the exception rather than the norm in large organizations. Why is this? And how can environmental purchasing practices that have produced tangible business benefits for a number of companies worldwide receive wider take-up? Greener Purchasing: Opportunities and Innovations has been published to facilitate the development and dissemination of best practice in environmental supply chain and procurement management worldwide. Divided into four sections, covering "The Public Sector", "The Private Sector", "Innovations" and "Case Studies", this book brings together international expertise from four continents, including contributions from organisations such as the US EPA, Environment Canada, Procter & Gamble, Xerox and The Body Shop, as well as describing burgeoning new initiatives such as the Japanese and European Green Purchasing Networks. It provides a number of checklists and examples on how to establish and maintain successful greener purchasing and supply chain practices in order to bring not only environmental, but business value to organisations of all sizes. The book is essential reading for purchasing officers, environmental managers, CEOs, consultants, academics and students interested in the topic around the world.
Greenergized: A Business Fable on Clean Energy
by Dennis PosadasRenewable energy versus fossil fuels: the debate rages on, worldwide. At stake is nothing less than the protection of our planet from the ravages of climate change. But the costs involved in making the switch to clean energy are daunting. How do we pay for solar and wind energy? Do we scrap all our gasoline-driven autos? How do we move forward?Although the importance of this topic is hard to overstate, it nevertheless consistently fails to engage at the level that it so patently needs to. This is what has led technology expert and seasoned commentator Dennis Posadas to approach the issues in a new and intriguing way. Posadas understands that we respond best to narratives, and that is why he has written what he describes as a "green thinking fable". In this fable, we meet Daniel, a young graduate of the fictional Oriental College, who is thrust into a debate between José, an oil man, and Professor Ruiz, an advocate of clean energy. We follow the lines of argument as Daniel's awareness increases, and he experiences a paradigm shift in his thinking. We see how his short-term outlook focusing on the cost of renewable energy evolves into long-term thinking about the cost of not making the shift to renewables. Posadas's business fable puts the issues in front of the general reader in an engaging and digestible way. It covers concepts such as solar, wind, electric vehicles, waste to energy, feed-in-tariffs, carbon tax, intermittent sources, cost of fossil fuels, health impact of fossil fuel use, energy efficiency, and other relevant topics necessary for understanding this debate. The story and characters may be fictional, but the situations and the technology discussions are based on current facts. Decide for yourself where you stand on the renewables versus fossil fuels debate, and discuss this story with your friends and colleagues. Greenergized is a much-needed route into the issues surrounding the most serious debate our generation faces. And it pulls off the brilliant trick of being highly readable at the same time.
Greenhouse Economics: Value and Ethics
by Clive SpashExamining one of the most crucial issues in the modern world: human induced climate change, here Clive Spash provides a refreshing interdisciplinary perspective, pulling together strands of natural science, economics and ethics. Described by John Gowdy as ‘the best exposition to date on the political economy of climate policy’, this remarkable volume poses serious questions and gives intelligent answers. The issues it addresses are relevant to a range of environmental problems, and it covers themes such as:How do we deal with uncertainty and ignorance?What roles do science and economics play in policy formation?To what extent should individuals take responsibility for the society in which they and their descendants live?By rigorously examining international and governmental sources, and key contemporary issues, Spash provides an up-to-date and informative analysis. A well-organized study (including a glossary and helpful acronym list), this book will be of strong interest to students and academics in the fields of ecological and environmental economics, and is essential reading for all those to whom climate change is a professional or personal concern.
Greening Airports
by Milan JanićGreening Airports considers the "greening", i.e., more sustainable development, of the entire air transport system - airports, air traffic control, and airlines - that could be achieved by the development and implementation of advanced operations and technologies. A broad overview of the general concept is given at the start of Greening Airports, which then goes on to provide a system for monitoring and assessing the level of greening of both the air transport system and individual airports. These are followed by analysis and modelling of the potential effects of particular advanced operations and technologies on the greening of airports and their local airspace. These include: the development of a large airport into a multimodal transport node by connecting it to a high speed rail network;the use of operations supported by new and existing air traffic control technologies to increase landing capacity of existing runways;the use of liquid hydrogen as a commercial aviation fuel; andthe improvement of airport ground accessibility by a light rail rapid transit system. Greening Airports is written for researchers, planners, operators and policy makers in air transport.
Greening China: The Benefits of Trade and Foreign Direct Investment
by Ka Zeng Joshua Eastin"The authors make some very critical interventions in this debate and scholars engaged in the environmental 'pollution haven' and 'race to the bottom' debates will need to take the arguments made here seriously, re-evaluating their own preferred theories to respond to the insightful theorizing and empirically rigorous testing that Zeng and Eastin present in the book. " -Ronald Mitchell, University of Oregon China has earned a reputation for lax environmental standards that allegedly attract corporations more interested in profit than in moral responsibility and, consequently, further negate incentives to raise environmental standards. Surprisingly, Ka Zeng and Joshua Eastin find that international economic integration with nation-states that have stringent environmental regulations facilitates the diffusion of corporate environmental norms and standards to Chinese provinces. At the same time, concerns about "green" tariffs imposed by importing countries encourage Chinese export-oriented firms to ratchet up their own environmental standards. The authors present systematic quantitative and qualitative analyses and data that not only demonstrate the ways in which external market pressure influences domestic environmental policy but also lend credence to arguments for the ameliorative effect of trade and foreign direct investment on the global environment.
Greening Chinese Business: Barriers, Trends and Opportunities for Environmental Management
by Ulrich Steger Lu Wei Fang ZhaobenThis work analyses and interprets Chinese managers' perceptions of environmental management and regulatory enforcement practices in Chinese enterprises. Most importantly, it identifies the bottlenecks to environmental protection in Chinese firms, and presents a roadmap of how they can be overcome.
Greening Citizenship
by Andy ScerriThe greening of citizenship, the state and ideology has created both opportunities and bottlenecks for progressive political movements. Scerri argues that these are pursuing justice by making holistic demands for: fair distribution and status recognition, adequate representation and effective participation.
Greening EU Competition Law and Policy
by Suzanne KingstonOne of the fundamental challenges currently facing the EU is that of reconciling its economic and environmental policies. Nevertheless, the role of environmental protection in EU competition law and policy has often been overlooked. Recent years have witnessed a shift in environmental regulation from reliance on command and control to an increased use of market-based environmental policy instruments such as environmental taxes, green subsidies, emissions trading and the encouragement of voluntary corporate green initiatives. By bringing the market into environmental policy, such instruments raise a host of issues that competition law must address. This interdisciplinary treatment of the interaction between these key EU policy areas challenges the view that EU competition policy is a special case, insulated from environmental concerns by the overriding efficiency imperative, and puts forward practical proposals for achieving genuine integration.
Greening Higher Education in Europe: Institutional Transitions to Sustainable Development (Routledge Studies in Sustainable Development)
by Magdalena PopowskaThis book provides a comprehensive overview of the advances that have taken place in European higher education institutions (HEIs) over the last 20 years in response to the challenges of sustainable development.In recent years, there has been a visible shift toward sustainable development, and universities have been addressing their accountability to the public through corporate social responsibility. Greening Higher Education in Europe explores these recent developments, beginning with an introduction to sustainable development and its complexity, followed by a discussion of the regulatory and organizational context of higher education in Europe. This book goes on to examine the key pillars of sustainable development in HEIs, including education, research, and campus development, demonstrating best practices from a range of European universities including the University of Groningen (The Netherlands), Lund University (Sweden), Aalto University (Finland), and The University of Edinburgh (UK), among others. It also explores the role of HEIs in educating future leaders in sustainable development and presents a framework for understanding the values and decision-making processes of HEI leaders. It concludes by highlighting the need for a new paradigm in HEIs that promotes innovation, quality, equity, and respect for the environment.This book will be useful for scholars and academic professionals from a wide variety of disciplines, including sustainability, especially in its educational, research, and practical (applied) dimensions. It will also be a useful resource for postgraduate students in management and engineering.
Greening India's Growth: Costs, Valuations and Trade-offs
by Muthukumara S. ManiIndia’s sustained and rapid economic growth offers an opportunity to lift millions out of poverty. But this may come at a steep cost to its environment and natural resources. This insightful book analyses India’s growth from an economic perspective and assesses whether India can grow in a "green" and sustainable manner. Three key issues are addressed. The first is the physical and monetary costs and losses of environmental health and natural resources driven by economic growth. The authors undertake a monetary valuation and quantification of environmental damage, using techniques that have been developed to better understand and quantify preferences and values of individuals and communities in the context of environmental quality, conservation of natural resources, and environmental health risks. The second part estimates the value of ecosystem services from the major biomes in India using state-of-the art methods with a view to preserving them for the future. The third section provides a menu of policy instruments to explore trade-offs between economic growth and environmental sustainability using a Computable General Equilibrium approach with particular attention to air pollution. The conclusions focus on the way forward in terms of policies, measures and instruments as India has to balance the twin challenges of maintaining economic prosperity while managing its environmental resources.
Greening Industrialization in Sub-Saharan Africa (Routledge Contemporary Africa)
by Ralph Luken Edward Clarence-SmithThis book explores the concept of greening industrialization and issues and considerations surrounding it through the lens of Sub-Saharan Africa. The book critically examines the concept of greening industrialization and describes the progress and data challenges of monitoring the Sustainable Development Goals confronting African countries. The chapters summarize the policy and programme literature focused on eight policy regimes essential for greening industrialization and identify opportunities for greening industrial policies. The authors lay out a research agenda that would inform, enable and support greening industrialization in Sub-Saharan Africa and provide an overview of green industrial plans that include climate strategies, energy efficiency strategies and green industry assessments. This book will be of great interest to students, scholars, policy makers and planners in the fields of Sub-Saharan Africa development and African environmentalism.
Greening International Institutions
by Jacob WerksmannEnvironmentally sustainable development has become one of the world's most urgent priorities. But countries cannot achieve it alone: it depends on international coordination and action. Greening International Institutions, the latest in a series of highly-acclaimed publications devoted to environmental and developmental law, assesses how far and how successfully intergovernmental organizations have responded to the challenge. The organizations analyzed include: the UN General Assembly, the new Commission for Sustainable Development, UNEP, UNDP and UNCTAD, WTO, GATT, NAFTA, the Bretton Woods institutions and several regional bodies, as well as treaty bodies and the mechanisms for avoiding and settling disputes. For each, the contributors provide an accessible overview of the organization's mandate and structure, examine substantive policy initiatives and assess the need and scope for procedural and institutional reform. Drawing together a collection of essays by lawyers and researchers from various backgrounds, Greening International Institutions is stimulating reading for students and policy-makers, as well as anyone concerned with the development of international institutions. Jacob Werksman is an attorney, a Programme Director at FIELD, and Visiting Lecturer in International Economic Law at the University of London. Greening International Institutions is the fifth volume in the International Law and Sustainable Development series, co-developed with FIELD. The series aims to address and define the major legal issues associated with sustainable development and to contribute to the progressive development of international law. Other titles in the series are: Greening International Law, Interpreting the Precautionary Principle, Property Rights in the Defence of Nature and Improving Compliance with International Environmental Law. 'A legal parallel to the Blueprint series - welcome, timely and provocative' David Pearce Originally published in 1996
Greening Our Built World: Costs, Benefits, and Strategies
by Greg Kats"Green" buildings--buildings that use fewer resources to build and to sustain--are commonly thought to be too expensive to attract builders and buyers. But are they? The answer to this question has enormous consequences, since residential and commercial buildings together account for nearly 50% of American energy consumption--including at least 75% of electricity usage--according to recent government statistics. This eye-opening book reports the results of a large-scale study based on extensive financial and technical analyses of more than 150 green buildings in the U.S. and ten other countries. It provides detailed findings on the costs and financial benefits of building green. According to the study, green buildings cost roughly 2% more to build than conventional buildings--far less than previously assumed--and provide a wide range of financial, health and social benefits. In addition, green buildings reduce energy use by an average of 33%, resulting in significant cost savings. Greening Our Built World also evaluates the cost effectiveness of "green community development" and presents the results of the first-ever survey of green buildings constructed by faith-based organizations. Throughout the book, leading practitioners in green design--including architects, developers, and property owners--share their own experiences in building green. A compelling combination of rock-solid facts and specific examples, this book proves that green design is both cost-effective and earth-friendly.
Greening People: Human Resources and Environmental Management
by Walter WehrmeyerThis major collection examines both the human resource dimensions of environmental management and how environmental management impacts on human resource departments. Contributions from international experts in both academia and business look at current theory and best practice in environmental TQM, education, training and communications. Greening People argues that, if a company is to adopt an environmentally-aware approach to its activities, the employees are the key to success or failure. Realistically, it is only through the energy, performance and personal commitment of each employee within an organization that business will move towards sustainable industrial development. This book provides an important angle on the new complexities faced by environmental managers and human resource professionals and offers practical solutions drawn from some of the leading lights in the corporate environmental revolution. Greening People is divided into four parts. Part 1 demonstrates the relationship between human resource management and environmental management. Part 2 provides insight into the psychological make-up of contemporary staff that may foster or hinder company-wide implementation of environmental measures, and Part 3 addresses the shortcomings of current management training programmes and suggests new approaches for effective implementation of environmental human resource management. Finally, a selection of excellent case studies demonstrates how the concepts are being implemented in companies and local authorities.
Greening Trade Remedies: Environmental Considerations in the Law and Practice of WTO Trade Remedies (European Yearbook of International Economic Law #31)
by Pieter Van VaerenberghThis book explores the role of trade remedies in liberalising environmental trade and discouraging environmentally harmful trade. As trade remedies can pose a significant obstacle to environmental trade, this book outlines how trade negotiators can implement restrictions on the application of trade remedies on environmental goods. It also assesses whether and how investigating authorities can account for differences in environmental protection standards in trade remedy investigations and considers what a possible 'trade remedy' for environmental harm might look like. Although the book concludes that trade remedies will remain a trade instrument primarily driven by economic and competitiveness concerns, it demonstrates how environmental considerations can guide trade remedy policy, how investigating authorities can properly account for the environmental costs of production, and how the limited policy space available in the WTO Agreements on Trade Remedies can be used to pursue green policy goals.
Greening Trade and Investment: Environmental Protection Without Protectionism
by Eric NeumayerA comprehensive, critical analysis of the interactions between investment, trade and the environment. It examines the consequences of existing multilateral investment and trade regimes, including the WTO and the MAI for the environment, and asks how they should be reformed to protect it. In doing so, the text shows how these regimes can be greened without erecting protectionist barriers to trade that frustrate the development aspirations of poorer countries. The solution seeks to offer a way out of one of the most difficult dilemmas in international policy: how investment and trade can protect the environment without encouraging protectionism by the industrialized world.
Greening Walmart: Progress and Controversy
by James Weber Rebecca M HendersonIn 2005, Walmart, the world's largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its stores and its supply chain, lower levels of greenhouse gas emissions, safer products for customers and manufacturers, and better treatment of its workers. The company promoted the idea that its size gave it significant influence in the economy and that if it took steps to operate more sustainably, and demanded its suppliers do the same, this would have an impact on its own bottom line and make the world a better place for everyone. Students can explore whether Walmart is making these changes to improve its battered public image, improve its bottom line, or because it is the right thing to do.
Greening Your Office
by Jon Clift Amanda CuthbertAn A-to-Z guide for offices of all sizes, from energy use and better supply purchases to recycling and reusing materials, plus summaries of a range of renewable energy options, commuting techniques, and more. These tips help your workplace save money while reducing environmental impacts, and can boost employee morale in the process. Your choices for coffee, computer monitors, furniture, invoices, lighting, paper, stamps, and hundreds of other items can add up to a better world.
Greening Your Small Business
by Jennifer KaplanThe ultimate resource for small business owners who want to go green without going broke. Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits. For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring: ? Simple ways to make the workplace greener ? Two plans of action for going green (divided into two levels) ? Definitions for green terminology and jargon .