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Growing your Business: A Handbook for Ambitious Owner-Managers
by Liz Clarke Paul Barrow Gerard Burke David MolianGrowing Your Business helps owner/managers develop growth strategies for their businesses by providing frameworks, ideas, inspiration and hands-on assignments. Its contents are a distillation of the authors knowledge and experience, which has successfully helped hundreds of owner/managers to grow and develop their businesses and themselves ov
Grown-Up Anger: The Connected Mysteries of Bob Dylan, Woody Guthrie, and the Calumet Massacre of 1913
by Daniel WolffA brilliantly intertwined account of two revolutionary musicians, a miners’ strike, and a deadly tragedy: “Reads like a historical detective story.” —The New York Times Book ReviewAt thirteen, when he first heard Bob Dylan’s “Like a Rolling Stone,” Daniel Wolff recognized the sound of anger. When he later discovered “Song for Woody,” Dylan’s tribute to folk musician Woody Guthrie, Wolff fixed on it as a clue to a distinctive mix of rage and compassion. That clue led back to Guthrie’s “1913 Massacre”—a memorial song about the horrific conclusion to a union Christmas party in Calumet, Michigan.Following the trail from Dylan to Guthrie to a tragedy that claimed seventy-four lives, Wolff found himself tracing a century-long line of anger. From America’s early industrialized days up to the present, the battle over economic justice keeps resurfacing: on a freight car in California, on a joyride through New Orleans, in a snowy field in Michigan. At the stunning conclusion—as the mysteries of Dylan, Guthrie, and the 1913 tragedy connect—the reader discovers a larger story, purposely distorted and buried in time.A tour de force of storytelling years in the making that chronicles the struggles between the haves and have-nots, Grown-Up Anger is both a dual biography of two legendary songwriters and a murder mystery. It also serves as a history of labor relations and socialism, big business and greed in twentieth-century America—all woven together in one epic saga.“A fascinating and relevant whirlwind examination of music, economic injustice, and two American icons.” —Booklist (starred review)“A masterful tale of music, social, and economic history . . . A dazzling, richly researched story impeccably told.” —Kirkus Reviews (starred review)
Grown-Up Leadership: The Benefits of Personal Growth for You and Your Team
by Leigh Bailey Maureen Bailey<p>As leader, are you an Intimidator (seeking control) or Accommodator (seeking acceptance)? Identify and accept your type, then build complementary skills for leadership excellence.</p>
Growth Capital for Scaling Social Enterprises
by Tarun Khanna Ramana Nanda Benjamin N. Roth Brian TrelstadIndustry and Background Note
Growth Champions
by Tim Jones The Growth Agenda Caroline Dewing Dave MccormickUnique insights and fresh perspectives on business growth and innovation Growth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them? Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.
Growth Crisis: Dangerous Moves Beyond the Core
by Chris ZookFinding or maintaining a source of sustained and profitable growth has become the number one concern of most CEOs, and pushing the boundaries of the core business into "adjacencies" is the strategy of choice for most companies. Outlining the book's promise to provide a practical framework, using company examples, interviews with CEOs, and statistical analysis for decreasing the substantial risks associated with adjacency expansion and improving the odds for success, this chapter asks the question, what are successful adjacency moves and why are they important?
Growth Curve Modeling
by Michael J. PanikFeatures recent trends and advances in the theory and techniques used to accurately measure and model growthGrowth Curve Modeling: Theory and Applications features an accessible introduction to growth curve modeling and addresses how to monitor the change in variables over time since there is no "one size fits all" approach to growth measurement. A review of the requisite mathematics for growth modeling and the statistical techniques needed for estimating growth models are provided, and an overview of popular growth curves, such as linear, logarithmic, reciprocal, logistic, Gompertz, Weibull, negative exponential, and log-logistic, among others, is included.In addition, the book discusses key application areas including economic, plant, population, forest, and firm growth and is suitable as a resource for assessing recent growth modeling trends in the medical field. SAS® is utilized throughout to analyze and model growth curves, aiding readers in estimating specialized growth rates and curves. Including derivations of virtually all of the major growth curves and models, Growth Curve Modeling: Theory and Applications also features:* Statistical distribution analysis as it pertains to growth modeling* Trend estimations* Dynamic site equations obtained from growth models* Nonlinear regression* Yield-density curves* Nonlinear mixed effects models for repeated measurements dataGrowth Curve Modeling: Theory and Applications is an excellent resource for statisticians, public health analysts, biologists, botanists, economists, and demographers who require a modern review of statistical methods for modeling growth curves and analyzing longitudinal data. The book is also useful for upper-undergraduate and graduate courses on growth modeling.
Growth Curve and Structural Equation Modeling
by Ratan DasguptaThis book describes some recent trends in GCM research on different subject areas, both theoretical and applied. This includes tools and possibilities for further work through new techniques and modification of existing ones. A growth curve is an empirical model of the evolution of a quantity over time. Growth curves in longitudinal studies are used in disciplines including biology, statistics, population studies, economics, biological sciences, sociology, nano-biotechnology, and fluid mechanics. The volume includes original studies, theoretical findings and case studies from a wide range of applied work. This volume builds on presentations from a GCM workshop held at the Indian Statistical Institute, Giridih, January 18-19, 2014. This book follows the volume Advances in Growth Curve Models, published by Springer in 2013. The results have meaningful application in health care, prediction of crop yield, child nutrition, poverty measurements, estimation of growth rate, and other research areas.
Growth Dynamics in New Markets: Improving Decision Making through Model-Based Management
by Martin F. Schaffernicht Stefan N. GroesserAn innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to help to arrive at a comprehensive understanding of product uptake as well as market development and competitive dynamics. The authors present different approaches for enhancing the models and offer guidance for applying them to real-world problems. This groundbreaking text clearly shows how to develop maps of dynamic systems, formulate candidate policies and evaluate them based on the simulations. It also reveals how to use computer simulations to understand what decisions could and should be made, when to make them and how intensive they should be. The authors present an interactive approach that: Contains an innovative combination of a case study, simulation game and simulation models for developing the skills to introduce a product to the marketplace Offers targeted questions that help to enhance the understanding of the material presented Presents detailed answers and solutions to a number or real-world business challenges Features video tutorials that explain how the simulation experiments are implemented and interpreted Aids in the development an action-oriented, pragmatic understanding of the underlying forces in business Designed for students of business administration, management, industrial engineering, informatics, engineering, and public policy, Growth Dynamics in New Markets offers an innovative approach that combines the practice of dynamic reasoning and the use of simulation to design and test possible policies.
Growth Experience in Transition Countries, 1990-98
by International Monetary FundA report from the International Monetary Fund.
Growth Frontiers in International Business
by Kevin Ibeh Paz Estrella Tolentino Odile E. M. Janne Xiaming LiuThe ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business Reflecting the aim of the 43rd AIB-UKI Conference on re-invigorating the still faltering global economy, this new book brings together fresh and interdisciplinary perspectives on avenues for further advancing the growth of international enterprises and the global economy. Growth Frontiers in International Business includes contributions from a diverse number of established and emergent IB scholars, who richly illustrate contemporary international business growth frontiers. The book presents discussion and thought into four main foci; policy frontiers, emerging market frontiers, innovation pathways and ethical growth avenues.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
by Ryan HolidayYour new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leadinggrowth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
by Ryan HolidayA Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy--growth hacking--to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Growth Hacking For Dummies
by Anuj AdhiyaHack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
Growth Hacking für Dummies (Für Dummies)
by Anuj AdhiyaWer will das nicht: Marketing betreiben und dafür weniger Geld ausgeben? Growth Hacking wurde genau dafür entwickelt, es sollte Startups helfen, ohne viel Geld zu wachsen. Dieses Buch gibt Ihnen einen Einblick in die Grundlagen des Growth-Hacking-Prozesses. Der Autor erläutert außerdem, wie Sie Kommunikationslinien mit Ihren Kunden eröffnen, wie Sie Testmodelle etablieren und wie Sie sich die nötigen Werkzeuge aneignen, um erfolgreich kostengünstiges Marketing zu betreiben. Zudem geht er noch darauf ein, wie Sie sich das richtige Team zusammenstellen und eine passende Firmenkultur einführen. So ist dieses Buch der verständliche und übersichtliche Start zu Ihrem schnellen Erfolg.
Growth Hacking – konsequent umsetzen: Prozesse, Instrumente und Mindset für ein schnelles und nachhaltiges Wachstum – mit Roadmap und Checklisten
by Lukas GassnerDer Nimbus des Silicon Valley ist ungebrochen. Doch was ist das Geheimnis hinter dem gigantischen Wachstum dieser Firmen? Wie ist es Facebook, Dropbox, Tesla, Airbnb und Co. gelungen, innerhalb von wenigen Jahren zu Unternehmen mit Milliarden-Bewertungen heranzuwachsen? Fragen, auf die Growth Hacking Antworten liefert. Diese Technik erfordert neben einem kreativen und innovativen Mindset zugleich tiefes Produkt- und Zielgruppenverständnis sowie eine strukturierte Vorgehensweise. Die Anleitung dazu liefert dieses Buch – mit Beispielen und Checklisten. Es bietet Growth-Hacking-Einsteigern und -Fortgeschrittenen einen praktischen Leitfaden zur Entwicklung und Überprüfung eigener Growth-Hacking-Aktivitäten. In einer Roadmap hat Lukas Gassner die Erkenntnisse und Growth-Hacking-Erfahrungen der letzten zehn Jahre zusammengetragen und zu einem roten Faden verknüpft. Sie erfahren, wie Sie regelmäßig individuelle Growth Hacks entwickeln können, die sowohl skalierbar als auch wiederholbar, messbar und wirksam sind. Dabei wird bewusst auf Veteranen-Storys und Anekdoten verzichtet. Hier geht es ausschließlich darum, wie Sie nachhaltige und reproduzierbare Ergebnisse erzielen. Ein umsetzungsorientiertes Buch für Start-ups und KMU sowie für Großunternehmen, die agil handeln können.Aus dem Inhalt Was ist Growth Hacking – und was ist es nicht? Und was ist ein Growth Hack?Der Growth-Hacking-Prozess: Mit Struktur zum ErfolgCustomer: Der Kunde steht immer im MittelpunktExperiments: Wachstum ist kein Zufall, sondern das Ergebnis planvollen VorgehensCulture: Einordnung des Growth Hackings im UnternehmenProduct: Die fünf Produktphasen im Growth Hacking Anwendung der Growth-Hacking-RoadmapGrowth-Hacking-Fallstudien digitaler und analoger Produkte
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
by Tiffani BovaDo you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
Growth Imperative
by Clayton M. Christensen Michael E. RaynorGrowth is important because companies create shareholder value through profitable growth. However, the pursuit of new platforms for growth often entails daunting risk. This chapter addresses many of the reasons why achieving and sustaining growth is so hard, and outlines the book's format, each chapter offering a different theory to help managers make important decisions that will allow them to grow new competitive businesses with predictable success.
Growth In A Traditional Society: The French Countryside, 1450-1815 (Princeton Economic History Of The Western World #3)
by Philip T. HoffmanPhilip Hoffman shatters the widespread myth that traditional agricultural societies in early modern Europe were socially and economically stagnant and ultimately dependent on wide-scale political revolution for their growth. Through a richly detailed historical investigation of the peasant agriculture of ancien-régime France, the author uncovers evidence that requires a new understanding of what constituted economic growth in such societies. His arguments rest on a measurement of long-term growth that enables him to analyze the economic, institutional, and political factors that explain its forms and rhythms. <p><p> In comparing France with England and Germany, Hoffman arrives at fresh answers to some classic questions: Did French agriculture lag behind farming in other countries? If so, did the obstacles in French agriculture lurk within peasant society itself, in the peasants' culture, in their communal property rights, or in the small scale of their farms? Or did the obstacles hide elsewhere, in politics, in the tax system, or in meager opportunities for trade? <p> The author discovers that growth cannot be explained by culture, property rights, or farm size, and argues that the real causes of growth derived from politics and gains from trade. By challenging other widely held beliefs, such as the nature of the commons and the workings of the rural economy, Hoffman offers a new analysis of peasant society and culture, one based on microeconomics and game theory and intended for a wide range of social scientists.
Growth Marketing Strategy: Drive Profits and Sustained Business Growth
by Rose JiaIn an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.
Growth Marketing: Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen
by Jens Weinmann-EichingerDieses Buch ist eine umfassende Anleitung, wie Sie Ihr Marketing auf eine effiziente und gewinnbringende Weise optimieren können. Das Buch konzentriert sich auf drei Schlüsselaspekte des Wachstumsmarketings. Erstens, Abwanderung verringern: Hier erfahren die Leser:innen, wie sie Kundenabwanderung minimieren können, indem sie die richtige Unternehmensstrategie entwickeln, Produkte und Angebote anpassen, sich vor Wettbewerbern schützen und vom Kunden ausgehende Abwanderung verhindern. Zweitens, Empfehlungen erhöhen: Das Buch zeigt auf, wie wichtig Empfehlungen für das Unternehmenswachstum sind und wie man sie durch Empfehlungsmarketing, Netzwerkmarketing, Referenzverkauf, Affiliate Marketing und Co-Creation gezielt steigern kann. Drittens, Wachstum beschleunigen: Hierbei geht es darum, die Markenbekanntheit zu steigern, zusätzliche Kunden zu gewinnen, die Konversionsrate zu erhöhen und effiziente Strategien für das Unternehmen zu entwickeln. Das Buch basiert auf fundierten Analysen, Experimenten und iterativen Schritten, um eine nachhaltige Wachstumsstrategie zu entwickeln, die selbst mit halbem Budget maximale Wirkung erzielt. Es bietet konkrete Beispiele und wertvolle Ratschläge, die in jeder Branche umsetzbar sind.
Growth Mechanisms and Sustainability: Economic Analysis of the Steel Industry in East Asia
by Jun Ma Masashi YamamotoThis book provides a broad investigation of various issues in East Asia’s steel industry since the 1980s, including international specialization and trade relations, the sustainable use of resources, technological innovations, and environmental mitigation, alongside a consideration of the rapid growth in Chinese steel industry. Using macro and firm-level data, and case studies based on field research to discuss issues concerning the steel industry in East Asia. In search of an easy understanding, we try to simplify complicated economic models and statistical analyses, and concentrate on policy implications based as much as possible on the results of empirical analyses. We believe that this book will be of interest to policymakers, economists, practitioners and advocates of sustainability.