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Guardrails: Guiding Human Decisions in the Age of AI
by Viktor Mayer-Schönberger Urs GasserHow society can shape individual actions in times of uncertaintyWhen we make decisions, our thinking is informed by societal norms, &“guardrails&” that guide our decisions, like the laws and rules that govern us. But what are good guardrails in today&’s world of overwhelming information flows and increasingly powerful technologies, such as artificial intelligence? Based on the latest insights from the cognitive sciences, economics, and public policy, Guardrails offers a novel approach to shaping decisions by embracing human agency in its social context.In this visionary book, Urs Gasser and Viktor Mayer-Schönberger show how the quick embrace of technological solutions can lead to results we don&’t always want, and they explain how society itself can provide guardrails more suited to the digital age, ones that empower individual choice while accounting for the social good, encourage flexibility in the face of changing circumstances, and ultimately help us to make better decisions as we tackle the most daunting problems of our times, such as global injustice and climate change.Whether we change jobs, buy a house, or quit smoking, thousands of decisions large and small shape our daily lives. Decisions drive our economies, seal the fate of democracies, create war or peace, and affect the well-being of our planet. Guardrails challenges the notion that technology should step in where our own decision making fails, laying out a surprisingly human-centered set of principles that can create new spaces for better decisions and a more equitable and prosperous society.
Guatemala - Culture Smart!
by Lisa VaughnCulture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include* customs, values, and traditions* historical, religious, and political background* life at home* leisure, social, and cultural life* eating and drinking* do's, don'ts, and taboos* business practices* communication, spoken and unspoken"Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel"... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel"...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer"...as useful as they are entertaining." Easyjet Magazine"...offer glimpses into the psyche of a faraway world." New York Times
Gucci Group N.V. (A)
by David B. Yoffie Mary KwakExamines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.
Gucci Group in 2009
by David B. Yoffie Renee KimThe Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times in 2009 raised the question whether it was time, again, to re-adjust Gucci's portfolio, especially as YSL continued to lose money.
Gucci Group: Freedom within the Framework
by Elena Corsi F. Asis Martinez-Jerez Vincent DessainGucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert Polet joined the high-end fashion Gucci Group in 2004, after 26 years at one of the largest consumer goods companies. Since his arrival, the Group had grown both in revenues and profitability. Part of his secret was his decentralized and empowering management style. In 2008, in the midst of the economic downturn following the credit crunch crisis, Polet learned that after four years of growth the Gucci brand-the Group's largest business-would report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the situation, Polet wondered if it would be more effective to become directly involved in the brand's decision-making process. To anchor the discussion on Polet's management style, the case discusses how customer information is used in the creative process and whether it would be beneficial for the group to share customer information across stores, regions, and brands.
Guerilla Innovationsmanagement: Was Innovationsmanager von Guerilla Marketing lernen können (essentials)
by Johanna Bath Yorck-Richard Drost Hansjörg KleinDie meisten Innovationsprojekte in Unternehmen scheitern nicht am Mangel an Ideen, Kreativität oder am Umsetzungswillen, sondern an vielen kleinen Hürden, die die Projekte massiv entschleunigen. So verlieren Initiativen an der Dynamik, die dafür sorgt, dass sich zügig Erfolge einstellen. Ein Bereich, in dem unkonventionell, agil und schnell Ergebnisse erzielt werden, ist das Guerilla Marketing. Was können Innovations-, Forschungs- und Projektleiter aus dem Methodenbaukasten lernen? Wie können konkrete Taktiken aus dem Marketing auch Innovationsprojekten zu mehr Viralität und Schwung verhelfen, um die Eigendynamik der Initiativen „unbremsbar“ zu machen? Das erfahren Sie in diesem essential.
Guerrilla Auditors: The Politics of Transparency in Neoliberal Paraguay
by Kregg HetheringtonGuerrilla Auditors is an ethnographic account of the rise of information, transparency, and good governance in the post-Cold War era, and the effects of these concepts on Paraguay's transition to democracy. Kregg Hetherington shows that the ideal of transparent information, meant to depoliticize bureaucratic procedures, has become a battleground for a new kind of politics centered on legal interpretation and the manipulation of official documents. In late-twentieth-century Paraguay, peasant land politics moved unexpectedly from the roads and fields into the documentary recesses of state bureaucracy. When peasants, bureaucrats, and development experts encountered one another in state archives, conflicts ensued about how bureaucracy ought to function, what documents are for, and who gets to narrate the past and the future of the nation. Hetherington argues that Paraguay's neoliberal democracy is predicated, at least in part, on an exclusionary distinction between model citizens and peasants. Despite this, peasant activists have found ways to circumvent their exclusion and in so doing question the conceptual foundations of international development orthodoxy.
Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business
by Jay Conrad Levinson Steve SavageFrom a master salesperson and a revolutionary marketing strategist: A take-no-prisoners guide to making your small business dreams come true. Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steve&’s desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a business—covering every facet from picking a hot product to navigating government bureaucracy to expanding overseas. Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential. &“I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary.&” —Rod Turner, Senior Executive Vice President, Colgate Palmolive
Guerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him There (Guerilla Marketing Press)
by Jay Conrad Levinson Donald Wayne HendonSecrets that empower small business owners to take on the big dogs: “You will become a better deal-maker by reading this book.” —Jim Cathcart, author of Relationship SellingJay Conrad Levinson’s Guerrilla books have sold over thirty million copies—because he knows how individuals and small businesses can thrive even without unlimited financial resources. In this book, he and experienced international consultant Donald Wayne Hendon team up to share one hundred very powerful tactics to empower you in any negotiating situation—whether it’s conducting day-to-day business, buying and selling, or dealing with a boss, a local politician, a homeowners’ association, an insurance company, or bureaucrats at City Hall.“A comprehensive reference book that tells you when to be assertive, when to go on the defense, when to cooperate, and how to handle dirty tricks. I love it!” —Tony Alessandra, author of The Platinum Rule
Guerrilla Democracy: Mobile Power and Revolution in the 21st Century (Organizations and Activism)
by Peter Bloom Owain Smolović JonesThe liberating promise of big data and social media to create more responsive democracies and workplaces is overshadowed by a nightmare of election meddling, privacy invasion, fake news and an exploitative gig economy. Yet, while regressive forces spread disinformation and hate, 'guerrilla democrats' continue to foster hope and connection through digital technologies. This book offers an in-depth analysis of platform-based radical movements, from the online coalitions of voters and activists to the Deliveroo and Uber strikes. Combining cutting edge theories with empirical research, it makes an invaluable contribution to the emerging literature on the relationship between technology and society.
Guerrilla Kindness & Other Acts of Creative Resistance: Making A Better World Through Craftivism
by Sayraphim Lothian# 1 Best Seller in Crafts & Hobbies, Stenciling - Resistance CraftsCraftivism can be your voice of resistance: Craftivism is a non-threatening form of activism that gives people a voice when they feel voiceless and power where they feel powerless. It is an international movement for our time and noted Craftivism expert Sayraphim Lothian has put together the first-ever tutorial book on craftivism.In Guerilla Kindness: artist, scholar, activist, and YouTube art teacher Sayraphim Lothian gives you an introduction to the art of craftivism, and provides a brief history of creative resistance. This master craftivist shows you how to make and use various crafts for political and protest purposes including:EmbroideryCross stitchKnittingStencilingDecoupageStampingand much moreJoin us in the Craftivism movement: Craftivism is a growing worldwide movement in which hand crafted works are being used to highlight political issues, creatively engage in activism, and encourage change in the world. Craftivists employ their works to open a space for people to be introduced to issues and to broaden the discussion surrounding them. While it might seem that this most colorful movement began recently, creative resistance has been with us for centuries around the globe, and craftivism and makers stating their mind through the medium of art is here to stay.
Guerrilla Marketing (Fourth Edition)
by Jay Conrad LevinsonWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Guerrilla Marketing During Tough Times: Is Your Business Slowing Down? Find Out Why Here!
by Jay Conrad LevinsonThe multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let&’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It&’s real-life advice from a real marketing expert.
Guerrilla Marketing Field Guide
by Jay Levinson Jeannie LevinsonBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers-all inside, battle-tested, and ready to employ.The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Guerrilla Marketing Goes Green
by Levinson Jay Conrad Shel HorowitzThese Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain-even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green-your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading-not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's. " - Joel Makower, Executive Editor, GreenBiz. com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it. " -Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Guerrilla Marketing Job Escape Plan: The Ten Battles You Must Fight to Start Your Own Business, and How to Win Them Decisively (Guerilla Marketing Press)
by Jay Conrad Levinson Andrew NeitlichYes! You Can Escape Your Job---If You Win the 10 Battles Required to Go Out On Your Own! Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of whether you feel confident or afraid, your age, your family situation, your education, where you live, and how much time and money you have. You don’t have to tolerate a crummy job, lousy boss, long commute, tedious tasks, annoying co-workers, limited control over how you spend your day, no clear path to a promotion, worrying about the next round of layoffs, dealing with corporate scandals that have nothing to do with you, reporting to an executive team that you don’t like or trust---You can leave all this behind! "Guerrilla Marketing Job Escape Plan" shows you how. It gives you practical, step-by-step advice about the ten battles you must fight to make the leap, and how to win them decisively, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business up with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs---people who have successfully made the leap---share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever. What are you waiting for? Start planning your escape right now!
Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing Any Business in Any Economy (Guerilla Marketing Press)
by Jay Conrad Levinson Sohail KhanAre you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author’s own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
Guerrilla Marketing for Coaches: Six Steps to Building Your Million-Dollar Coaching Practice (Guerilla Marketing Press)
by Jay Conrad Levinson Andrew NeitlichSTART BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: The top ways to attract clients and fill your practice--without spending much, if any, money; The proven conversations to close deals and get hired; How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.
Guerrilla Marketing for Consultants
by Mclaughlin Michael W. Levinson Jay ConradTrusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Guerrilla Marketing for Dummies
by Jonathan Margolis Patrick GarriganWant to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You'll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign.
Guerrilla Marketing for Financial Advisors: Transforming Financial Professionals through Practice Management
by Jay Conrad Levinson Grant W. HicksGuerrilla Marketing is different from traditional marketing. Instead of investing money in the marketing process, readers will discover proven examples of how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their capacity by implementing key practice management processes including: Identify and attract better ideal clients to manage your growth effectivelyGather more revenue and get more referrals by implementing proven processesInspire clients to act quickly through articulating your ideal client experience and case studiesBuild key practice management processes to build ideal capacity such as feedback and your value proposition.
Guerrilla Marketing for Free
by Jay Conrad LevinsonThe guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
Guerrilla Marketing for Job Hunters 3.0
by Jay Conrad Levinson David E. PerryThe latest strategies for job hunters revealed in this revised and updated editionThis new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job marketEmploy little-known search engine optimization tricks used by top headhuntersIntegrated web site updated bi-weekly to remain state-of-the-momentPart of the Guerrilla Marketing Series, the bestselling marketing book seriesThe job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.