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Guerrilla Marketing: Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
by Jay Conrad LevinsonGuerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses.Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
Guerrilla Marketing: Cutting-edge strategies for the 21st century
by Jay LevinsonThe book every small-business owner should ownFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.
Guerrilla P.R.
by Michael LevineThe manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Guerrilla P.R. 2.0
by Michael LevineThe world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Guerrilla Project Management
by Kenneth T. Hanley M.Eng.A Fast, Flexible Approach to Managing Any Project — Right Here, Right Now!To manage effectively in today's complex project environment, you need a framework of project management (PM) competencies, processes, and tools that can be put to use immediately and that flexes and scales to meet the needs of any project.In Guerrilla Project Management, Ken Hanley emphasizes key project management competencies, including managing stakeholders effectively, assessing risk accurately, and getting agreement on the objective measures of project success. Focusing on these and other competencies as well as effective PM processes and tools, Hanley presents an alternative approach to project management that is light, fast, and flexible — and adapts readily to the many changes every project manager faces.Offering tips and techniques on topics ranging from communication and reporting practices to risk mitigation, this practical book is organized to allow readers to work through all aspects of a project or quickly find answers to specific problems.This is the go-to guide for today's nimble project manager!
Guerrilla Publicity
by Jay Conrad Levinson Rick Frishman Jill LublinThis power house program includes: ?12 information packed segments that makes you look like the big boys even on a shoestring budget ?Simple guerrilla techniques to craft your message so that the public and press run to you ?The fastest way to get seen and heard in the media− even if you don't have the time and/or resources to get there ?Detailed tactics on how to discover why people want your services or products instead of your competitors ?How to get media presence that builds your clientele far more effectively than paid advertising could ?And many more insiders secrets that you want to know
Guerrilla Publicity
by Jay Conrad Levinson Rick FrishmanThe Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time - and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers - without the cost of a traditional big budget campaign!
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
by Jay Conrad LevinsonGuerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:Offer expert advice over the internet with podcastsSend out an e-mail blast to quickly reach consumers about the latest products or servicesConnect with their clients on social networking sitesConduct effective virtual seminarsBuild out their website in order to build name recognition
Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales
by Bill Gallagher Orvel Ray Wilson Jay Conrad LevinsonGuerrilla Selling presents a psychological model to better understand prospects, yourself as a salesperson, and approaches to the sale which can bridge the differences in personality types. It also gives suggestions and examples for turning a cold call warm and eventually closing the deal by building trust and confidence.
Guerrilla Social Media Marketing
by Jay LevinsonEquipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: 19 secrets every guerrilla social media marketer needs to know The Guerrilla Social Media Toolkit The Seven-Sentence Social Media Attack Plan 22-point social site and blog checklist 20 types of ROI Free guerrilla intelligence tools Future social media weapons that are worth knowing about And more! This is THE social media guerrilla's go-to guide-learn how to employ a social media plan that earns attention-and profits!
Guesstimation 2.0: Solving Today's Problems on the Back of a Napkin
by Lawrence WeinsteinSimple and effective techniques for quickly estimating virtually anythingGuesstimation 2.0 reveals the simple and effective techniques needed to estimate virtually anything—quickly—and illustrates them using an eclectic array of problems. A stimulating follow-up to Guesstimation, this is the must-have book for anyone preparing for a job interview in technology or finance, where more and more leading businesses test applicants using estimation questions just like these.The ability to guesstimate on your feet is an essential skill to have in today's world, whether you're trying to distinguish between a billion-dollar subsidy and a trillion-dollar stimulus, a megawatt wind turbine and a gigawatt nuclear plant, or parts-per-million and parts-per-billion contaminants. Lawrence Weinstein begins with a concise tutorial on how to solve these kinds of order of magnitude problems, and then invites readers to have a go themselves. The book features dozens of problems along with helpful hints and easy-to-understand solutions. It also includes appendixes containing useful formulas and more.Guesstimation 2.0 shows how to estimate everything from how closely you can orbit a neutron star without being pulled apart by gravity, to the fuel used to transport your food from the farm to the store, to the total length of all toilet paper used in the United States. It also enables readers to answer, once and for all, the most asked environmental question of our day: paper or plastic?
Guesstimation: Solving the World's Problems on the Back of a Cocktail Napkin
by Lawrence Weinstein John AdamGuesstimation is a book that unlocks the power of approximation--it's popular mathematics rounded to the nearest power of ten! The ability to estimate is an important skill in daily life. More and more leading businesses today use estimation questions in interviews to test applicants' abilities to think on their feet. Guesstimation enables anyone with basic math and science skills to estimate virtually anything--quickly--using plausible assumptions and elementary arithmetic. Lawrence Weinstein and John Adam present an eclectic array of estimation problems that range from devilishly simple to quite sophisticated and from serious real-world concerns to downright silly ones. How long would it take a running faucet to fill the inverted dome of the Capitol? What is the total length of all the pickles consumed in the US in one year? What are the relative merits of internal-combustion and electric cars, of coal and nuclear energy? The problems are marvelously diverse, yet the skills to solve them are the same. The authors show how easy it is to derive useful ballpark estimates by breaking complex problems into simpler, more manageable ones--and how there can be many paths to the right answer. The book is written in a question-and-answer format with lots of hints along the way. It includes a handy appendix summarizing the few formulas and basic science concepts needed, and its small size and French-fold design make it conveniently portable. Illustrated with humorous pen-and-ink sketches, Guesstimation will delight popular-math enthusiasts and is ideal for the classroom.
Guest Workers and Resistance to U.S. Corporate Despotism
by Immanuel NessPolitical scientist Immanuel Ness thoroughly investigates the use of guest workers in the United States, the largest recipient of migrant labor in the world. Ness argues that the use of migrant labor is increasing in importance and represents despotic practices calculated by key U.S. business leaders in the global economy to lower labor costs and expand profits under the guise of filling a shortage of labor for substandard or scarce skilled jobs. Drawing on ethnographic field research, government data, and other sources, Ness shows how worker migration and guest worker programs weaken the power of labor in both sending and receiving countries. His in-depth case studies of the rapid expansion of technology and industrial workers from India and hospitality workers from Jamaica reveal how these programs expose guest workers to employers' abuses and class tensions in their home countries while decreasing jobs for American workers and undermining U.S. organized labor. Where other studies of labor migration focus on undocumented immigrant labor and contend immigrants fill jobs that others do not want, this is the first to truly advance understanding of the role of migrant labor in the transformation of the working class in the early twenty-first century. Questioning why global capitalists must rely on migrant workers for economic sustenance, Ness rejects the notion that temporary workers enthusiastically go to the United States for low-paying jobs. Instead, he asserts the motivations for improving living standards in the United States are greatly exaggerated by the media and details the ways organized labor ought to be protecting the interests of American and guest workers in the United States.
Guest Workers or Colonized Labor?: Mexican Labor Migration to the United States
by Gilbert G. GonzalezA decade of political infighting over comprehensive immigration reform appears at an end, after the 2012 election motivated the Republican Party to work with the Democratic Party's immigration reform agendas. However, a guest worker program within current reform proposals is generally overlooked by the public and by activist organizations. Also overlooked is significant corporate lobbying that affects legislation. This updated edition critically examines the new guest worker program included in the White House and Congressional bipartisan committee s immigration reform blueprints and puts the debate into historical and contemporary contexts. It describes how the influential U.S. Chamber of Commerce and the AFL-CIO agreed on guidelines for a new guest worker program to be included in the plan. Gonzalez shows how guest worker programs stand within a history of utilizing controlled, cheap, disposable labor with lofty projections rarely upheld. For courses in a wide variety of disciplines, this timely text taps into trends toward teaching immigration politics and policy.Features of the New Edition"
Guests Come To Stay: The Effects Of European Labor Migration On Sending And Receiving Countries
by Rosemarie RogersThis book analyzes the impact of thirty years of labor migration from the Mediterranean region and from Finland to western and northern continental Europe. The authors consider the effects on the host countries of the role foreign migrants play in host countries economies, the formation of new ethnic communities, choices made concerning the educati
Guia Para Usuário De Fitas De Teste De Cetose
by Katherine AaronGuia rápido e fácil de como usar as fitas de teste para medir corretamente os níveis de cetona na urina, no sangue, e entrar em cetose mais rapidamente.
Guia Rápido para Iniciantes em Renda Passiva
by Lygia Decker Alex Nkenchor UwajehVocê sabia que a Internet é responsável por fazer mais milionários que qualquer outro meio na história? Criar um negócio on-line sólido que lhe gere renda pode ser extremamente lucrativo, se feito corretamente. Na verdade, existem inúmeras maneiras de ganhar dinheiro on-line e você tem a liberdade de criar seu negócio utilizando as opções que considerar mais apropriadas. Talvez o maior benefício de gerar renda on-line seja a liberdade de criar fluxos múltiplos de renda a partir de seu trabalho. Se você for uma pessoa séria, também poderá aumentar sua renda on-line, de forma que ela até substitua completamente seu salário normal. Com as oportunidades descritas neste livro, você poderá discernir algumas maneiras altamente efetivas de gerar fluxos reais de renda. Está pronto para começar? Vamos lá...
Guia de Reforma - Plano Financial para que se Reforme Cedo e Feliz
by Hunter Harris Joana VenâncioData de Publicação: 16 de dezembro de 2014 Faça um plano para uma reforma de sucesso a nível financeiro mesmo que não tenha começado a poupar ainda, que não tenha nenhum plano, ou nem sabe por onde começar. Já se perguntou se irá ter dinheiro suficiente quando tiver que se reformar? Teme não se poder reformar ou ter que manter algum tipo de trabalho mesmo depois de se reformar? Está à procura de conselhos práticos que não só lhe deem a informação que procura, mas também o que precisa de fazer para ter a certeza que tem uma reforma de sucesso? Se sim, então este livro é para si. Aqui está um pouco daquilo que irá encontrar no Plano de Reforma: Saiba exatamente quanto precisa para se reformar. Como calcular o seu orçamento de reforma. Onde pode encontrar dinheiro "gratuito" (Certifique-se que esta não lhe escapa). Que tipos de investimentos deverá ter nas suas contas de reforma. Aprenda o que tem que considerar e fazer quando mudar de trabalho. Diferenças entre o plano 401(k), o IRA tradicional e o IRA Roth. O que fazer em relação aos custos com a Escola dos seus filhos. Evite pagar mais impostos do que tem que pagar, legalmente. Aprenda o que precisa de fazer se está a começar a poupar para a sua reforma mais tarde. O que é uma CPS e quando vai precisar de uma. Mais... Faça da sua reforma algo seguro e feliz...
Guia do Empreendedor de Cannabis: Como investir na indústria de cannabis
by Adidas WilsonA indústria legal de cannabis cresceu 75% em seu primeiro ano. Isto é apenas o começo. Ela continuará a crescer à medida que mais leis forem criadas ou revisadas a seu favor. Alguns especialistas prevêem que o setor poderá valer bilhões nos próximos cinco anos. Então, como você pode ganhar dinheiro legalmente com a maconha? Se você possui habilidades profissionais, será fácil encontrar um emprego na indústria. Pode ser em vendas, marketing, tecnologia, contabilidade, design e basicamente qualquer outra coisa que um negócio no setor de maconha possa precisar. Há também uma alta demanda por posições de auxiliares. O mercado de maconha é estritamente regulamentado, e isso cria muitas oportunidades.
Guia para Começar a Fazer Dinheiro com O Bitcoin
by Adidas Wilson John Klebison FerreiraO Bitcoin é uma criptomoeda e um sistema de pagamentos digital criado por um programador desconhecido, ou por um grupo de programadores, sob o nome de Satoshi Nakamoto. Foi lançado como software open-souce em 2009. É um sistema peer-to-peer (ponto-a-ponto), e as transações ocorrem diretamente entre usuários sem a necessidde de um intermediário. Essas transações são verificadas por nodos de rede e registradas em uma espécie de livro público conhecido como blockchain. Uma vez que sistema funciona sem a intervensão de uma entidade central ou administrador superior e único, o bitcoin é chamado de primeira moeda digital descentralizada. Além de poder ser criado como recompensa pela mineração, o bitcoin pode ser trocado por outras moedas, produtos e serviços em qualquer tipo de de mercado.
Guida All'uso Delle Strisce Di Chetosi
by Katherine AaronLa Guida completa su come misurare i livelli di chetoni nelle urine, nel sangue e come entrare più velocemente nella chetosi! Non siete troppo sicuri di essere in chetosi? Ma avete affaticamento, sete, influenza e boccaccia? Avete fatto una dieta chetogena per alcuni giorni! Siete alla ricerca di una guida completa su come usare le strisce reattive per la chetosi e su come entrare più velocemente nella chetosi entro 48 ore? Se questo è ciò che state sperimentando, continuate a leggere! Le strisce reattive per chetogeni o le strisce reattive per chetoni sono foglietti distintivi tagliati sottili su cui si fa pipì o su cui si fa cadere il sangue e che cambiano colore in caso di urina e forniscono dati in caso di sangue per mostrare i livelli di chetoni nel sistema. Queste strisce non solo controlleranno i chetoni nell'organismo, ma ci aiuteranno anche a capire quando abbiamo troppi chetoni che possono portare alla chetoacidosi (una condizione in cui il sangue diventa acido). Queste strisce sono state inizialmente create per gestire condizioni mediche come il diabete di tipo II, il cancro e l'epilessia. Tutte queste condizioni possono essere regolate se i chetoni nel corpo sono ben mantenuti. Questa guida "GUIDA PER L'USO DELLE STRISCE KETO: Guida rapida e facile all'uso delle strisce per misurare correttamente i livelli di chetoni nelle urine, nel sangue e per entrare più velocemente nella chetosi" farà luce su quanto segue: Come entrare in chetosi Entrare in chetosi Perché la necessità della chetosi Segnatevi che siete in chetosi Come gestire i sintomi scomodi dovuti alla chetosi Come entrare più velocemente nella chetosi Come misurare i chetoni Come funzionano le strisce di keto Tipi di strisce di chetosi Le strisce di keto sono precise? Come funzionano le strisce per il test del chetone Tempo di us
Guida Pratica del Cameriere Seconda Edizione Ampliata e Corretta
by Franklin A. Díaz LárezSeconda edizione, ampliata e corretta, del libro "Guía Práctica del Camarero" (guida pratica del cameriere) Un testo elaborato per formare camerieri di lusso, ovvero destinati a lavorare in luoghi distinti ed eventi di qualità, classe e categoria. Non è pensato per chi vuole imparare a servire in un bar o in una taverna, o lavorare in luoghi che non richiedono un minimo di categoria, qualità ed eccellenza nel servizio. Per quello non è necessaria nessuna formazione. Portare piatti, bicchieri e coperti a un tavolo è qualcosa che può fare chiunque. Non c’è nessuna scienza in ciò. Per essere un cameriere di lusso, invece, è necessaria una certa preparazione. Che, se non viene ricevuta in un’accademia o una scuola di formazione, si può ottenere leggendo e mettendo in pratica gli insegnamenti contenuti in questo libro. Per questo è stato scritto. Contiene la spiegazione dettagliata delle regole e delle norme di protocollo del lavoro del cameriere, dei modi di realizzare il servizio, dei tipi di servizio esistenti, di come sistemare tovaglie, tovaglioli, tavoli, bicchieri, piatti, vassoi e coperti, del servizio delle bevande, del portare e riportare indietro piatti, della pinza cucchiaio-forchetta, eccetera. Tutto ciò che è necessario sapere per lavorare nel mondo alberghiero di alta categoria senza dover fare un corso specifico.
Guida al Pensionamento
by Hunter Harris Marin PavicLo sapevate che un terzo degli americani adulti ha recentemente detto che non si stà preparando per la pensione? Un recente sondaggio nazionale condotto dal gruppo di ricerca finanziaria Bankrate ha rivelato che circa il 36% degli intervistati ha dichiarato che non ha ancora iniziato a risparmiare per la pensione. Peggio ancora, più di un quarto degli intervistati ha un'età compresa tra i 50 e i 64 anni.
Guida al risparmio intelligente. 50 consigli pratici per vivere bene spendendo poco.
by Greg Gig Dario SeminoIl tuo orizzonte finanziario appare grigio? Fai fatica a risparmiare e a tenere i tuoi conti in ordine? Non sei l'unico ad avere problemi di questo tipo. Ci sono molte persone che prendono decisioni finanziarie poco oculate per poi doverne pagare le pesanti conseguenze. Se vuoi evitare di commettere errori troppo gravi, leggi "Guida al risparmio intelligente. 50 consigli pratici per vivere bene spendendo poco". Scritto dal consulente finanziario Greg Gig, questo libro farà di te un vero esperto nella gestione del denaro. Se farai tuo il contenuto del libro, potrai dire addio per sempre ai tuoi problemi finanziari! Questi sono tempi difficili dal punto di vista economico e un'oculata gestione finanziaria è di fondamentale importanza. Ma non è una cosa semplice da realizzare. Molte persone finiscono per spendere più di quanto guadagnano, andando incontro a problemi anche seri con il passare del tempo. Questa "Guida al risparmio intelligente" è studiata appositamente per fare chiarezza sui vari aspetti della gestione del denaro. Contenuti del libro: *Concetto di intelligenza finanziaria. *Analisi del proprio reddito. *Comprensione dei propri bisogni. *Pianificazione del futuro. *Motivazione alla continuità. *50 consigli pratici per vivere bene spendendo poco.
Guida all'Inizio dell'Attività di Disinfestazione
by Mark J. AllenQuesta guida aziendale fornisce istruzioni sui metodi per iniziare e lanciare sul mercato un business di successo. Questa guida sul "come" ti mostrerà tecniche efficaci per creare un business redditizio della disinfestazione anche durante periodi di incertezza economica. Dalla lettura di questa guida, apprenderai suggerimenti e trucchi che ti aiuteranno a cominciare la tua attività con minimo investimento. Imparerai come scegliere in modo corretto la tua struttura legale della compagnia. Imparerai anche quali sbagli i proprietari nuovi del business fanno e come evitarli! Se sei interessato a guadagnare più denaro, velocemente, questa è la guida per te. Oltre al tempo per salvare suggerimenti, idee di marketing altamente efficaci, e segreti del business insider, avrai inoltre un piano di azione per comprendere passo-dopo-passo che allontana l'insicurezza consueta dell'inizio della tua propria attività. Continuate per la vostra strada a essere il capo di voi stessi e ordinatela oggi.