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Guía para invertir en Oro y Plata
by Michael MaloneyTodo lo que necesitas saber para obtener ganancias de los metales preciosos ¡ahora! Michael Malony ofrece al pequeño, mediano o gran inversionista las mejores estrategias para ser un líder en el negocio de la compra-venta de oro y plata, un experto en la colocación de los metales en los mercados correspondientes y sobre todo, un hombre de negocios audaz y exitoso. Con un estilo dinámico y cimentado en su gran experiencia, Maloney explica detalladamente en qué circunstancias, dónde y cuándo invertir en oro y plata, y cómo el negocio de los metales ha tenido un auge impactante en diversas ciudades de Estados Unidos. Sin duda, un libro no sólo para expertos en el negocio del oro y la plata, sino para todos aquellos que desean ser empresarios ambiciosos y bien documentados. Todo lo que necesitas saber para obtener ganancias de los metales preciosos ¡ahora! Michael Malony ofrece al pequeño, mediano o gran inversionista las mejores estrategias para ser un líder en el negocio de la compra-venta de oro y plata, un experto en la colocación de los metales en los mercados correspondientes y sobre todo, un hombre de negocios audaz y exitoso. Con un estilo dinámico y cimentado en su gran experiencia, Maloney explica detalladamente en qué circunstancias, dónde y cuándo invertir en oro y plata, y cómo el negocio de los metales ha tenido un auge impactante en diversas ciudades de Estados Unidos. Sin duda, un libro no sólo para expertos en el negocio del oro y la plata, sino para todos aquellos que desean ser empresarios ambiciosos y bien documentados.
Guía para principiantes. Hacer dinero con tu pequeña empresa en las redes sociales
by Alex Nkenchor Uwajeh E2eLas redes sociales ofrecen gran variedad de posibilidades para pequeñas empresas. No solo son una forma barata de dar a conocer tu marca y tus productos, sino que son también una vía excelente para atraer nuevos clientes. La clave del éxito está en entender las diferentes formas de beneficiarte de cada red social.
Guía para usuarios de tiras cetogénicas: Guía rápida para usar tiras cetogénicas, medir niveles de cetona y entrar en cetosis más rápido
by Katherine Aaron¡La guía completa sobre cómo medir los niveles de cetonas en la orina, la sangre y cómo entrar en cetosis más rápido! ¿No está muy seguro si se encuentra en cetosis? ¿Pero tiene fatiga, sed, gripe y mal aliento? ¡Ha seguido una dieta cetogénica durante algunos días! ¿Está buscando una guía completa sobre cómo usar las tiras de prueba de cetosis y las formas de entrar en cetosis más rápido en 48 horas? Si esto es lo que estás experimentando, ¡siga leyendo! Las tiras cetogénicas o las tiras de prueba de cetona son papeles distintivos finamente cortados en los que orina o deja caer sangre y cambiará de color en caso de orina y proporcionará datos en caso de sangre para mostrar los niveles de cetona en el sistema. Estas tiras no solo verifican las cetonas en el cuerpo, sino que también nos ayudarán a informarnos cuando estamos obteniendo demasiadas cetonas que pueden conducir a cetoacidosis (una afección en la que la sangre se vuelve ácida). Estas tiras fueron creadas inicialmente para controlar afecciones médicas como diabetes tipo II, cáncer y epilepsia. Todas estas condiciones pueden ser controladas si las cetonas en el cuerpo están bien mantenidas. Esta guía “GUÍA DEL USUARIO DE TIRAS DE CETOSIS: Guía rápida y fácil de usar tiras de prueba de ceto para medir correctamente los niveles de cetonas en orina, sangre y entrar en cetosis más rápido” brindará información sobre lo siguiente: Cómo entrar en cetosis Entrar en cetosis ¿Por qué la necesidad de cetosis? Afirmar que se encuentra en cetosis Cómo lidiar con los síntomas incómodos causados por la cetosis Cómo entrar en cetosis más rápido Como medir cetonas Cómo funcionan las tiras cetogénicas Tipos de tiras de cetogénicas ¿Son precisas las tiras cetogénicas? Cómo funcionan las tiras de análisis de cetona en sangre<br
Gánese a la clientela femenina: Cómo transformar la experiencia del cliente para los consumidores más poderosos del mundo
by Bridget BrennanLa primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: «¿Cómo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de dónde comprar mi producto?». Si bien hay muchas estrategias para crecer en ventas, la que ella visualiza es la que muchos vendedores pasar por alto, o sea, la más obvia: hacer que la experiencia del cliente sea tan grande que quieran invertir su tiempo y dinero con usted. Dado que las mujeres manejan entre el 70% y el 80% del presupuesto de consumo familiar y le otorgan un valor tan alto a la experiencia del servicio, esto parece no tener demasiada ciencia. ¿Sentido común? Sí. ¿Práctica común? No. En esta era tecnológica que se acelera vertiginosamente, hay una necesidad urgente de un nuevo modelo de ventas dirigido a la consumidora que empuña hábilmente su smartphone, instruida en Google, amante de las marcas, y que a menudo conoce más sobre los productos que desea adquirir que el mismo vendedor que se para frente a ella. En este nuevo libro, Brennan brinda a los profesionales de ventas una guía para dominar las habilidades necesarias para la comercialización en el siglo XXI.
H vding: The Airbag for Cyclists
by Joseph Fuller Emilie BillaudIn 2012, Anna Haupt and Terese Alstin, cofounders of the H vding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet-an "airbag for cyclists". What had begun as a thesis had grown into a seven-year journey of research and development, including raising over $5 million of venture capital. The product had been granted Europe's CE certification in 2011 and had been launched simultaneously in Sweden and Norway. Yet, a year later, the company had still not reached the breakeven point. To help them establish a commercialization strategy, the H vding board had prevailed upon the founders to hire a professional CEO. But surrendering management control was an emotional process for Haupt and Alstin, while the CEO struggled to assert his leadership and build the company's commercial capabilities. Should Haupt and Alstin collaborate with their CEO despite their misgivings or should they step away from the company they had dedicated seven years to building?
H Partners and Six Flags
by Robin Greenwood Michael GorzynskiRehan Jaffer, the founder of hedge fund H Partners, is considering what to do with his investment in Six Flags. H Partners had invested a significant amount of the firm's capital in the senior bonds of U.S.-based Six Flags, following that company's bankruptcy filing.
H is for Hope: Climate Change from A to Z
by Elizabeth KolbertClimate change resists narrative – and yet we must see clearly what&’s happening in our world. Millions of lives are at stake, and upwards of a million species. We must act. 'To be a well-informed citizen of Planet Earth, you need to read Elizabeth Kolbert.' ROLLING STONE In H is for Hope, Elizabeth Kolbert investigates the history, and future, of climate change – from A, for Svante Arrhenius, who created the world&’s first climate model in 1894, to Z, for Net Zero. Along the way she looks at Greta Thunberg&’s &‘blah blah blah&’ speech, flies an all-electric plane, experiments with the effects of extreme temperatures on the human body, and struggles with the deep uncertainty of the future. Complemented by Wesley Allsbrook&’s gorgeous, colour illustrations, H Is for Hope offers an inspiring, worrying and, above all, hopeful vision for how we can still save our planet.
H&R Block 2006
by Peter Tufano Arijit Roy Emily McclintockMark Ernst, the Chairman, CEO and President of H&R Block, has to decide how to respond to a competitive threat posed by a competitor's refund lending product. Block is the largest U.S. tax preparation firm, which competes not only on its tax preparation services, but also through the provision of related financial services. A rival offers a pre-season refund lending product that has drawn away Block customers. Ernst feels that the product as structured is not good for Block, its customers, or the industry. As an added complication, Block is facing an imminent suit brought by Eliot Spitzer about one of its saving products.
H&R Block and "Everyday Financial Services"
by Peter Tufano Daniel SchneiderH&R Block, the U.S. market leader in tax preparation services, must decide whether to offer financial services to its low-income clients. H&R Block is facing increased competition from branded and nonbranded tax preparers, and the number of returns prepared by the company has declined in recent years. The CEO, Mark Ernst, considers a proposal for Block to differentiate itself from these competitors by offering its low-income clients a range of financial services, including check cashing, money transfer, and savings products. Ernst must decide whether this new suite of services would be profitable for the company and determine its impact on Block's brand and how the company and the marketplace would receive it.
H&R Block and "Everyday Financial Services"
by Peter Tufano Daniel SchneiderH&R Block, the U.S. market leader in tax preparation services, must decide whether to offer financial services to its low-income clients. H&R Block is facing increased competition from branded and nonbranded tax preparers, and the number of returns prepared by the company has declined in recent years. The CEO, Mark Ernst, considers a proposal for Block to differentiate itself from these competitors by offering its low-income clients a range of financial services, including check cashing, money transfer, and savings products. Ernst must decide whether this new suite of services would be profitable for the company and determine its impact on Block's brand and how the company and the marketplace would receive it.
H-E-B Own Brands
by V. Kasturi RanganH-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets, H-E-B is faced with increasing competition, especially from Wal-Mart, which has aggressively entered the Texas markets with a series of "supercenters." Although the case specifically focuses on H-E-B's Own Brands (private label), it more broadly raises important strategic questions regarding H-E-B's ability to compete effectively in this new market environment. Includes color exhibits.
H-E-B: Creating a Movement to Reduce Obesity in Texas
by Jason Riis Jose B. Alvarez Walter J. SalmonIn January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state-wide healthy living movement in Texas, where obesity was high relative to other states in the U.S. But how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with. On one hand Boyan believed that H-E-B, long recognized for its community involvement, had a role to play in Texans' health and well-being. On the other hand, he recognized that H-E-B was first and foremost a retailer that had to compete against the likes of Walmart. He needed to make sure that H-E-B was serving its customers what they wanted while also trying to influence their buying behavior toward healthier foods. Some would say that H-E-B had no role in changing the lifestyle and food choices of its employees or customers. But Boyan and his team thought differently. <p><p> The case can be used to help students learn about leadership issues facing retailers and marketers, especially as it relates to conflicts between social responsibility and profit maximization.
H. H. Holmes: The True History of the White City Devil
by Adam SelzerAmerica's first and most notorious serial killer and his diabolical killing spree during the 1893 World's Fair in Chicago, now updated with a new afterword discussing Holmes' exhumation on American Ripper.H. H. Holmes: The True History of the White City Devil is the first truly comprehensive book examining the life and career of a murderer who has become one of America’s great supervillains. It reveals not only the true story but how the legend evolved, taking advantage of hundreds of primary sources that have never been examined before, including legal documents, letters, articles, and records that have been buried in archives for more than a century. Though Holmes has become just as famous now as he was in 1895, a deep analysis of contemporary materials makes very clear how much of the story as we know came from reporters who were nowhere near the action, a dangerously unqualified new police chief, and, not least, lies invented by Holmes himself. Selzer has unearthed tons of stunning new data about Holmes, weaving together turn-of-the-century America, the killer’s background, and the wild cast of characters who circulated in and about the famous “castle” building. This book will be the first truly accurate account of what really happened in Holmes’s castle of horror, and now includes an afterword detailing the author's participation in Holmes' exhumation on the TV series, American Ripper. Exhaustively researched and painstakingly brought to life, H. H. Holmes will be an invaluable companion to the upcoming Martin Scorsese and Leonardo DiCaprio movie about Holmes’s murder spree based on Erik Larson’s The Devil in the White City.
H. H. Holmes: The True History of the White City Devil
by Adam SelzerShares with readers America’s first and most infamous serial killer and his diabolical killing spree during the 1893 World’s Fair in ChicagoThe first comprehensive book following the life and career of H. H. HolmesA fascinating true story about a dark moment in Chicago’s historyH. H. Holmes: The True History of the White City Devil uncovers not only the true story of Holmes but also how the legend evolved. It uses hundreds of primary sources that have never been studied before. This includes letters, articles, legal documents, and records that have been tucked away in archives for more than 100 years. While H. H. Holmes is now as famous as he was in 1895, a thorough analysis of modern materials clarifies how much of the story as we know it came from reports who were far from the action, an incredibly unqualified new police chief, and lies from Holmes himself. This book is a tale of an outlaw. It covers Holmes’s own story with new insights. The author, Adam Selzer, has uncovered stunning new data about Holmes. He combines turn-of-the-century America, the crazy group of characters who were in and around the famous “castle” building, and the killer’s own background. This book is the first fully accurate account of what truly happened in Holmes’s horror castle. H. H. Holmes, with its exhaustive research and careful detail, is an irreplaceable partner to the upcoming Leonardo DiCaprio and Martin Scorsese movie about Holmes’s murder spree based on Erik Larson’s The Devil in the White City.
H.E. Butt Grocery Co.: A Leader in ECR Implementation (A) (Abridged)
by F. Warren McfarlanDescribes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co.
H.E. Butt Grocery Co.: A Leader in ECR Implementation (B) (Abridged)
by Robert D. Austin F. Warren McfarlanH.E. Butt Grocery Co. led the grocery industry in adopting many innovations, including category management, electronic data interchange, and continuous replenishment. They have also moved aggressively and profitably into newer applications such as Scanner-based payment and basket analysis.
H.J. Heinz Co.: The Administration of Policy (A)
by Kenneth E. Goodpaster Richard J. PostRelates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate ethical policy then in use. Also contains an organization chart and financial data for the 1972-78 fiscal years.
H.J. Heinz Co.: The Administration of Policy (A)
by Kenneth E. Goodpaster Richard J. PostRelates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate ethical policy then in use. Also contains an organization chart and financial data for the 1972-78 fiscal years.
H.J. Heinz Co.: The Administration of Policy (B)
by Kenneth E. Goodpaster Richard J. PostSummarizes the investigation conducted by outside legal and accounting firms under the Heinz audit committee. Improper practices were found at three of the five Heinz domestic divisions and at a number of foreign operations. Presents restated financial data for the period, filed by Heinz with the SEC. Summarizes the committee's assessment of contributing factors and its conclusions.
H.J. Heinz Company (Images of America)
by Debbie Foster Jack KennedyA photographic history of one of America's oldest and best-loved companies, and a study in how to “do the common thing uncommonly well.”In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes—at the time called “love apples”—were an exotic fruit. Then, twenty-five-year-old Henry J. Heinz helped to change all of that. Heinz established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H.J. Heinz Company, which today is the most international of all United States-based food companies. This book contains vintage images from the archives of one of America’s first industrial photography studios—capturing both the products and the memorable and creative marketing from the “57 Varieties” company.
H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases)
by Philip Kotler Waldemar Pfoertsch Uwe Sponholz Maximilian HaasH2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
H2H Marketing: The Genesis of Human-to-Human Marketing
by Philip Kotler Waldemar Pfoertsch Uwe SponholzIn H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.
H2H-Marketing – von Menschen für Menschen: Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung
by Philip Kotler Waldemar Pförtsch Uwe SponholzDieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Unternehmen müssen heute die Beziehung zu den Menschen in den Mittelpunkt ihres unternehmerischen Wirkens setzen. Neue Angebote, Kommunikations- und Vertriebskonzepte sind dafür notwendig, um die gestiegenen Erwartungen der Menschen von heute erfüllen zu können. Für Unternehmen ist damit die große Chance verbunden, sich als proaktive Change Agents zu positionieren und eine authentische, sinnstiftende sowie verantwortungsvolle Rolle bei der Lösung der Probleme ihrer Kunden einzunehmen. Das H2H-Modell integriert dafür in einzigartiger Form aktuelle Managementkonzepte sowie Design Thinking und Service-Dominant Logic, gepaart mit den Chancen der Digitalisierung. Zugleich vereinfacht es kompliziert gewordene Marketingprozesse und implementiert fortschrittliche Management- und Entscheidungskonzepte. Die junge Generation kritisiert zu Recht, dass zu viel über Klimawandel, Nachhaltigkeit und wachsende Armut geredet, aber zu wenig gehandelt wird. Stattdessen wird der Hyperkonsum weiter angeheizt. Die Jugend legt den Finger in die Wunde. Es ist Zeit, jetzt umzudenken. Unternehmen, die dieser Botschaft keine Taten folgen lassen, werden Kunden verlieren. Wer diesen Weg in die Zukunft beschreiten will, muss bereit sein, neue Gedanken zuzulassen und den Menschen mit seinen Bedürfnissen und Erwartungen konsequent in den Mittelpunkt zu stellen. Den Leitfaden dazu bietet dieses Buch – mit gut durchdachten Konzepten und inspirierenden Beispielen.
H3 Leadership: Be Humble. Stay Hungry. Always Hustle.
by Brad LomenickThe patterns we cultivate shape the person we each become.Be Humble. Stay Hungry. Always Hustle. These powerful words describe the leader who is willing to work hard, get it done, and make sure it&’s not about him or her; the leader who knows that influence is about developing the right habits for success.Brad Lomenick, former president of Catalyst, shares his hard-earned insights from more than two decades of work alongside thought-leaders such as Jim Collins and Malcom Gladwell, Fortune 500 CEOs and start-up entrepreneurs.Operating within the framework of three core character qualities – humble, hungry, hustle – Lomenick identifies 20 essential leadership habits that help readers embody those qualities, including:Staying open and sharing the real you with othersOwning your convictions and sticking to your principlesDeveloping an appetite for what&’s nextPursuing innovation by staying current, creative, and engagedDemanding excellence by setting standards that scare youFostering collaboration with colleagues and competitorsOffering practical steps to embrace these habits, H3 Leadership provides a simple but effective guide on how to lead well in whatever capacity the reader may be in.
HAUT ou BAS - Comment je tire profit dès options binaires
by Giovanni Pantano Dennis PrestonDennis Preston révèle dans le détail comment il obtint le succès en négociant des options binaires. À la fin du livre, vous saurez exactement ce qu'il fait au jour le jour. Ce livre est incontournable pour quiconque souhaite se former à la négociation d'options binaires. Il est aussi indispensable pour les traders qui veulent améliorer leurs performances. En utilisant la stratégie de négociation des options binaires, vous pourriez découvrir la compétence que vous recherchez pour commencer à engranger des profits importants. Destiné à devenir le #1 des meilleures ventes des livres d'investissement, HAUT ou BAS est incontournable pour les traders comme pour les débutants. #1 nouvelles sorties (version originale anglaise) dans la catégorie Options après seulement quelques jours de vente. Une façon facile d'apprendre à négocier des options binaires. Découvrez la propre stratégie de Dennis. Découvrez l'histoire de Dennis. Découvrez les trucs et astuces de Dennis pour connaître un important succès