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H.J. Heinz Co.: The Administration of Policy (A)
by Kenneth E. Goodpaster Richard J. PostRelates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate ethical policy then in use. Also contains an organization chart and financial data for the 1972-78 fiscal years.
H.J. Heinz Co.: The Administration of Policy (A)
by Kenneth E. Goodpaster Richard J. PostRelates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate ethical policy then in use. Also contains an organization chart and financial data for the 1972-78 fiscal years.
H.J. Heinz Co.: The Administration of Policy (B)
by Kenneth E. Goodpaster Richard J. PostSummarizes the investigation conducted by outside legal and accounting firms under the Heinz audit committee. Improper practices were found at three of the five Heinz domestic divisions and at a number of foreign operations. Presents restated financial data for the period, filed by Heinz with the SEC. Summarizes the committee's assessment of contributing factors and its conclusions.
H.J. Heinz Company (Images of America)
by Debbie Foster Jack KennedyA photographic history of one of America's oldest and best-loved companies, and a study in how to “do the common thing uncommonly well.”In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes—at the time called “love apples”—were an exotic fruit. Then, twenty-five-year-old Henry J. Heinz helped to change all of that. Heinz established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H.J. Heinz Company, which today is the most international of all United States-based food companies. This book contains vintage images from the archives of one of America’s first industrial photography studios—capturing both the products and the memorable and creative marketing from the “57 Varieties” company.
H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases)
by Philip Kotler Waldemar Pfoertsch Uwe Sponholz Maximilian HaasH2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
H2H Marketing: The Genesis of Human-to-Human Marketing
by Philip Kotler Waldemar Pfoertsch Uwe SponholzIn H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.
H2H-Marketing – von Menschen für Menschen: Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung
by Philip Kotler Waldemar Pförtsch Uwe SponholzDieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Unternehmen müssen heute die Beziehung zu den Menschen in den Mittelpunkt ihres unternehmerischen Wirkens setzen. Neue Angebote, Kommunikations- und Vertriebskonzepte sind dafür notwendig, um die gestiegenen Erwartungen der Menschen von heute erfüllen zu können. Für Unternehmen ist damit die große Chance verbunden, sich als proaktive Change Agents zu positionieren und eine authentische, sinnstiftende sowie verantwortungsvolle Rolle bei der Lösung der Probleme ihrer Kunden einzunehmen. Das H2H-Modell integriert dafür in einzigartiger Form aktuelle Managementkonzepte sowie Design Thinking und Service-Dominant Logic, gepaart mit den Chancen der Digitalisierung. Zugleich vereinfacht es kompliziert gewordene Marketingprozesse und implementiert fortschrittliche Management- und Entscheidungskonzepte. Die junge Generation kritisiert zu Recht, dass zu viel über Klimawandel, Nachhaltigkeit und wachsende Armut geredet, aber zu wenig gehandelt wird. Stattdessen wird der Hyperkonsum weiter angeheizt. Die Jugend legt den Finger in die Wunde. Es ist Zeit, jetzt umzudenken. Unternehmen, die dieser Botschaft keine Taten folgen lassen, werden Kunden verlieren. Wer diesen Weg in die Zukunft beschreiten will, muss bereit sein, neue Gedanken zuzulassen und den Menschen mit seinen Bedürfnissen und Erwartungen konsequent in den Mittelpunkt zu stellen. Den Leitfaden dazu bietet dieses Buch – mit gut durchdachten Konzepten und inspirierenden Beispielen.
H3 Leadership: Be Humble. Stay Hungry. Always Hustle.
by Brad LomenickThe patterns we cultivate shape the person we each become.Be Humble. Stay Hungry. Always Hustle. These powerful words describe the leader who is willing to work hard, get it done, and make sure it&’s not about him or her; the leader who knows that influence is about developing the right habits for success.Brad Lomenick, former president of Catalyst, shares his hard-earned insights from more than two decades of work alongside thought-leaders such as Jim Collins and Malcom Gladwell, Fortune 500 CEOs and start-up entrepreneurs.Operating within the framework of three core character qualities – humble, hungry, hustle – Lomenick identifies 20 essential leadership habits that help readers embody those qualities, including:Staying open and sharing the real you with othersOwning your convictions and sticking to your principlesDeveloping an appetite for what&’s nextPursuing innovation by staying current, creative, and engagedDemanding excellence by setting standards that scare youFostering collaboration with colleagues and competitorsOffering practical steps to embrace these habits, H3 Leadership provides a simple but effective guide on how to lead well in whatever capacity the reader may be in.
HAUT ou BAS - Comment je tire profit dès options binaires
by Giovanni Pantano Dennis PrestonDennis Preston révèle dans le détail comment il obtint le succès en négociant des options binaires. À la fin du livre, vous saurez exactement ce qu'il fait au jour le jour. Ce livre est incontournable pour quiconque souhaite se former à la négociation d'options binaires. Il est aussi indispensable pour les traders qui veulent améliorer leurs performances. En utilisant la stratégie de négociation des options binaires, vous pourriez découvrir la compétence que vous recherchez pour commencer à engranger des profits importants. Destiné à devenir le #1 des meilleures ventes des livres d'investissement, HAUT ou BAS est incontournable pour les traders comme pour les débutants. #1 nouvelles sorties (version originale anglaise) dans la catégorie Options après seulement quelques jours de vente. Une façon facile d'apprendre à négocier des options binaires. Découvrez la propre stratégie de Dennis. Découvrez l'histoire de Dennis. Découvrez les trucs et astuces de Dennis pour connaître un important succès
HBR Guide To Thinking Strategically (Harvard Business Review Guide Series)
by Harvard Business Review StaffIt's your responsibility as a manager to ensure that your work--and the work of your team--aligns with the overarching objectives of your organization. But when you're faced with competing projects and limited time, it's difficult to keep strategy front of mind. How do you keep your eye on the long term amid a sea of short-term demands? <P><P> The HBR Guide to Thinking Strategically provides practical advice and tips to help you see the big-picture perspective in every aspect of your daily work, from making decisions to setting team priorities to attacking your own to-do list. <P><P> You'll learn how to: <br> Understand your organization's strategy <br>Align your team around key objectives <br>Focus on the priorities that matter most <br>Spot trends in your company and in your industry <br>Consider future outcomes when making decisions <br>Manage trade-offs <br>Embrace a leadership mindset
HBR Guide to Better Business Writing
by Bryan A. GarnerDON'T LET YOUR WRITING HOLD YOU BACK.When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab-and keep-readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage
HBR Guide to Building Your Business Case (HBR Guide Series)
by Raymond Sheen Amy GalloGet your idea off the ground.You've got a great idea that will increase revenue or boost productivity-but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: Spell out the business need for your idea Align your case with strategic goals Build the right team to shape and test your idea Calculate the return on investment Analyze risks and opportunities Present your case to stakeholders
HBR Guide to Buying a Small Business (HBR Guide Series)
by Richard S. Ruback Royce YudkoffAre you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards-as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success.But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute
HBR Guide to Coaching Employees
by Harvard Business ReviewHelp your employees help themselves.As a manager in today's business world, you can't just tell your direct reports what to do: You need to help them make their own decisions, enable them to solve tough problems, and actively develop their skills on the job.Whether you have a star on your team who's eager to advance, an underperformer who's dragging the group down, or a steady contributor who feels bored and neglected, you need to coach them: Help shape their goals-and support their efforts to achieve them.In the HBR Guide to Coaching Employees you'll learn how to: Create realistic but inspiring plans for growth Ask the right questions to engage your employees in the development process Give them room to grapple with problems and discover solutions Allow them to make the most of their expertise while compelling them to stretch and grow Give them feedback they'll actually apply Balance coaching with the rest of your workloadArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
HBR Guide to Coaching Employees
by Harvard Business ReviewHelp your employees help themselves. As a manager in today’s business world, you can’t just tell your direct reports what to do: You need to help them make their own decisions, enable them to solve tough problems, and actively develop their skills on the job. Whether you have a star on your team who’s eager to advance, an underperformer who’s dragging the group down, or a steady contributor who feels bored and neglected, you need to coach them: Help shape their goals-and support their efforts to achieve them. In the HBR Guide to Coaching Employees you’ll learn how to: Create realistic but inspiring plans for growth Ask the right questions to engage your employees in the development process Give them room to grapple with problems and discover solutions Allow them to make the most of their expertise while compelling them to stretch and grow Give them feedback they’ll actually apply Balance coaching with the rest of your workload Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
HBR Guide to Coaching Employees (HBR Guide Series)
by Harvard Business ReviewHelp your employees help themselves.As a manager in today's business world, you can't just tell your direct reports what to do: You need to help them make their own decisions, enable them to solve tough problems, and actively develop their skills on the job.Whether you have a star on your team who's eager to advance, an underperformer who's dragging the group down, or a steady contributor who feels bored and neglected, you need to coach them: Help shape their goals-and support their efforts to achieve them.In the HBR Guide to Coaching Employees you'll learn how to: Create realistic but inspiring plans for growth Ask the right questions to engage your employees in the development process Give them room to grapple with problems and discover solutions Allow them to make the most of their expertise while compelling them to stretch and grow Give them feedback they'll actually apply Balance coaching with the rest of your workloadArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
HBR Guide to Data Analytics Basics for Managers (Hbr Guide Ser.)
by Harvard Business ReviewDon't let a fear of numbers hold you back. <p><p> Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? <p><p> Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. <p><p> You'll learn how to: <p><p> Identify the metrics you need to measure<p><p> Run experiments and A/B tests<p><p> Ask the right questions of your data experts<p><p> Understand statistical terms and concepts<p><p> Create effective charts and visualizations<p><p> Avoid common mistakes
HBR Guide to Dealing with Conflict (HBR Guide)
by Amy GalloWhile some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos. Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each other the wrong way. We jockey for position. <p><p> How can you deal with conflict at work in a way that is both professional and productive--where it improves both your work and your relationships? You start by understanding whether you generally seek or avoid conflict, identifying the most frequent reasons for disagreement, and knowing what approaches work for what scenarios. Then, if you decide to address a particular conflict, you use that information to plan and conduct a productive conversation. The HBR Guide to Dealing with Conflict will give you the advice you need to:
HBR Guide to Delivering Effective Feedback (HBR Guide Series)
by Harvard Business ReviewTake the stress out of giving feedback.To help your employees meet their goals and fulfill their potential, you need to provide them with regular feedback. But the prospect of sharing potentially negative news can be overwhelming. How do you construct your message so that it's not only well received but also expressed in a way that encourages change?Whether you're commending exemplary work or addressing problem behavior, the HBR Guide to Delivering Effective Feedback provides you with practical advice and tips to transform any performance discussion-from weekly check-ins to annual reviews-into an opportunity for growth and development. You'll learn to: Establish trust with your direct reports Assess their performance fairly Emphasize improvement, even in criticism React calmly to a defensive feedback recipient Recognize and motivate star performers Create individualized development plansArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
HBR Guide to Finance Basics for Managers
by Harvard Business ReviewDON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESSCan you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that's profitable can still go belly-up? Has your grasp of your company's numbers helped-or hurt-your career?Whether you're new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.The HBR Guide to Finance Basics for Managers will help you: Learn the language of finance Compare your firm's financials with rivals' Shift your team's focus from revenues to profits Assess your vulnerability to industry downturns Use financial data to defend budget requests Invest smartly through cost/benefit analysis
HBR Guide to Getting the Mentoring You Need
by Harvard Business ReviewFind the right person to help supercharge your career.Whether you're eyeing a specific leadership role, hoping to advance your skills, or simply looking to broaden your professional network, you need to find someone who can help. Wait for a senior manager to come looking for you-and you'll probably be waiting forever.Instead, you need to find the mentoring that will help you achieve your goals. Managed correctly, mentoring is a powerful and efficient tool for moving up.The HBR Guide to Getting the Mentoring You Need will help you get it right. You'll learn how to: Find new ways to stand out in your organization Set clear and realistic development goals Identify and build relationships with influential sponsors Give back and bring value to mentors and senior advisers Evaluate your progress in reaching your professional goals
HBR Guide to Getting the Right Work Done (HBR Guide Series)
by Harvard Business ReviewIS YOUR WORKLOAD SLOWING YOU-AND YOUR CAREER-DOWN?Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it.It's time to learn how to get the right work done.In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress-your improved productivity will also set you apart from the pack.Whether you're a new professional or an experienced one, this guide will help you: Prioritize and stay focused Work less but accomplish more Stop bad habits and develop good ones Break overwhelming projects into manageable pieces Conquer e-mail overload Write to-do lists that really work
HBR Guide to Leading Teams (HBR Guide Series)
by Mary ShapiroGreat teams don't just happen.How often have you sat in team meetings complaining to yourself, "Why does it take forever for this group to make a simple decision? What are we even trying to achieve?" As a team leader, you have the power to improve things. It's up to you to get people to work well together and produce results.Written by team expert Mary Shapiro, the HBR Guide to Leading Teams will help you avoid the pitfalls you've experienced in the past by focusing on the often-neglected people side of teams. With practical exercises, guidelines for structured team conversations, and step-by-step advice, this guide will help you: Pick the right team members Set clear, smart goals Foster camaraderie and cooperation Hold people accountable Address and correct bad behavior Keep your team focused and motivated
HBR Guide to Making Every Meeting Matter (HBR Guide Series)
by Harvard Business ReviewMake every minute count.Your calendar is full, and yet your meetings don't always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don't know why they're there, and follow-up notes that no one reads-or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you'll stay focused, solve problems, gain consensus, and leave each meeting ready to take action.With input from over 20 experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to: Set and communicate your meeting's purpose Invite the right people Prepare an achievable agenda Moderate a lively conversation Regain control of a wayward meeting Ensure follow-through without babysitting or haranguingArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
HBR Guide to Managing Stress at Work
by Harvard Business ReviewAre you suffering from work-related stress?Feeling overwhelmed, exhausted, and short-tempered at work-and at home? Then you may have too much stress in your life. Stress is a serious problem that impacts not only your mental and physical health, but also your loved ones and your organization. So what can you do to address it?The HBR Guide to Managing Stress at Work will help you find a sustainable solution. It will help you reach the goal of getting on an even keel-and staying there. You'll learn how to: Harness stress so it spurs, not hinders, productivity Create realistic and manageable routines Aim for progress, not perfection Make the case for a flexible schedule Ease the physical tension of spending too much time at your computer Renew yourself physically, mentally, and emotionally