- Table View
- List View
Growth Experience in Transition Countries, 1990-98
by International Monetary FundA report from the International Monetary Fund.
Growth Frontiers in International Business
by Kevin Ibeh Paz Estrella Tolentino Odile E. M. Janne Xiaming LiuThe ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business Reflecting the aim of the 43rd AIB-UKI Conference on re-invigorating the still faltering global economy, this new book brings together fresh and interdisciplinary perspectives on avenues for further advancing the growth of international enterprises and the global economy. Growth Frontiers in International Business includes contributions from a diverse number of established and emergent IB scholars, who richly illustrate contemporary international business growth frontiers. The book presents discussion and thought into four main foci; policy frontiers, emerging market frontiers, innovation pathways and ethical growth avenues.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
by Ryan HolidayYour new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leadinggrowth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
by Ryan HolidayA Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy--growth hacking--to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Growth Hacking For Dummies
by Anuj AdhiyaHack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
Growth Hacking für Dummies (Für Dummies)
by Anuj AdhiyaWer will das nicht: Marketing betreiben und dafür weniger Geld ausgeben? Growth Hacking wurde genau dafür entwickelt, es sollte Startups helfen, ohne viel Geld zu wachsen. Dieses Buch gibt Ihnen einen Einblick in die Grundlagen des Growth-Hacking-Prozesses. Der Autor erläutert außerdem, wie Sie Kommunikationslinien mit Ihren Kunden eröffnen, wie Sie Testmodelle etablieren und wie Sie sich die nötigen Werkzeuge aneignen, um erfolgreich kostengünstiges Marketing zu betreiben. Zudem geht er noch darauf ein, wie Sie sich das richtige Team zusammenstellen und eine passende Firmenkultur einführen. So ist dieses Buch der verständliche und übersichtliche Start zu Ihrem schnellen Erfolg.
Growth Hacking – konsequent umsetzen: Prozesse, Instrumente und Mindset für ein schnelles und nachhaltiges Wachstum – mit Roadmap und Checklisten
by Lukas GassnerDer Nimbus des Silicon Valley ist ungebrochen. Doch was ist das Geheimnis hinter dem gigantischen Wachstum dieser Firmen? Wie ist es Facebook, Dropbox, Tesla, Airbnb und Co. gelungen, innerhalb von wenigen Jahren zu Unternehmen mit Milliarden-Bewertungen heranzuwachsen? Fragen, auf die Growth Hacking Antworten liefert. Diese Technik erfordert neben einem kreativen und innovativen Mindset zugleich tiefes Produkt- und Zielgruppenverständnis sowie eine strukturierte Vorgehensweise. Die Anleitung dazu liefert dieses Buch – mit Beispielen und Checklisten. Es bietet Growth-Hacking-Einsteigern und -Fortgeschrittenen einen praktischen Leitfaden zur Entwicklung und Überprüfung eigener Growth-Hacking-Aktivitäten. In einer Roadmap hat Lukas Gassner die Erkenntnisse und Growth-Hacking-Erfahrungen der letzten zehn Jahre zusammengetragen und zu einem roten Faden verknüpft. Sie erfahren, wie Sie regelmäßig individuelle Growth Hacks entwickeln können, die sowohl skalierbar als auch wiederholbar, messbar und wirksam sind. Dabei wird bewusst auf Veteranen-Storys und Anekdoten verzichtet. Hier geht es ausschließlich darum, wie Sie nachhaltige und reproduzierbare Ergebnisse erzielen. Ein umsetzungsorientiertes Buch für Start-ups und KMU sowie für Großunternehmen, die agil handeln können.Aus dem Inhalt Was ist Growth Hacking – und was ist es nicht? Und was ist ein Growth Hack?Der Growth-Hacking-Prozess: Mit Struktur zum ErfolgCustomer: Der Kunde steht immer im MittelpunktExperiments: Wachstum ist kein Zufall, sondern das Ergebnis planvollen VorgehensCulture: Einordnung des Growth Hackings im UnternehmenProduct: Die fünf Produktphasen im Growth Hacking Anwendung der Growth-Hacking-RoadmapGrowth-Hacking-Fallstudien digitaler und analoger Produkte
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
by Tiffani BovaDo you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
Growth Imperative
by Clayton M. Christensen Michael E. RaynorGrowth is important because companies create shareholder value through profitable growth. However, the pursuit of new platforms for growth often entails daunting risk. This chapter addresses many of the reasons why achieving and sustaining growth is so hard, and outlines the book's format, each chapter offering a different theory to help managers make important decisions that will allow them to grow new competitive businesses with predictable success.
Growth In A Traditional Society: The French Countryside, 1450-1815 (Princeton Economic History Of The Western World #3)
by Philip T. HoffmanPhilip Hoffman shatters the widespread myth that traditional agricultural societies in early modern Europe were socially and economically stagnant and ultimately dependent on wide-scale political revolution for their growth. Through a richly detailed historical investigation of the peasant agriculture of ancien-régime France, the author uncovers evidence that requires a new understanding of what constituted economic growth in such societies. His arguments rest on a measurement of long-term growth that enables him to analyze the economic, institutional, and political factors that explain its forms and rhythms. <p><p> In comparing France with England and Germany, Hoffman arrives at fresh answers to some classic questions: Did French agriculture lag behind farming in other countries? If so, did the obstacles in French agriculture lurk within peasant society itself, in the peasants' culture, in their communal property rights, or in the small scale of their farms? Or did the obstacles hide elsewhere, in politics, in the tax system, or in meager opportunities for trade? <p> The author discovers that growth cannot be explained by culture, property rights, or farm size, and argues that the real causes of growth derived from politics and gains from trade. By challenging other widely held beliefs, such as the nature of the commons and the workings of the rural economy, Hoffman offers a new analysis of peasant society and culture, one based on microeconomics and game theory and intended for a wide range of social scientists.
Growth Marketing Strategy: Drive Profits and Sustained Business Growth
by Rose JiaIn an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.
Growth Marketing: Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen
by Jens Weinmann-EichingerDieses Buch ist eine umfassende Anleitung, wie Sie Ihr Marketing auf eine effiziente und gewinnbringende Weise optimieren können. Das Buch konzentriert sich auf drei Schlüsselaspekte des Wachstumsmarketings. Erstens, Abwanderung verringern: Hier erfahren die Leser:innen, wie sie Kundenabwanderung minimieren können, indem sie die richtige Unternehmensstrategie entwickeln, Produkte und Angebote anpassen, sich vor Wettbewerbern schützen und vom Kunden ausgehende Abwanderung verhindern. Zweitens, Empfehlungen erhöhen: Das Buch zeigt auf, wie wichtig Empfehlungen für das Unternehmenswachstum sind und wie man sie durch Empfehlungsmarketing, Netzwerkmarketing, Referenzverkauf, Affiliate Marketing und Co-Creation gezielt steigern kann. Drittens, Wachstum beschleunigen: Hierbei geht es darum, die Markenbekanntheit zu steigern, zusätzliche Kunden zu gewinnen, die Konversionsrate zu erhöhen und effiziente Strategien für das Unternehmen zu entwickeln. Das Buch basiert auf fundierten Analysen, Experimenten und iterativen Schritten, um eine nachhaltige Wachstumsstrategie zu entwickeln, die selbst mit halbem Budget maximale Wirkung erzielt. Es bietet konkrete Beispiele und wertvolle Ratschläge, die in jeder Branche umsetzbar sind.
Growth Mechanisms and Sustainability: Economic Analysis of the Steel Industry in East Asia
by Jun Ma Masashi YamamotoThis book provides a broad investigation of various issues in East Asia’s steel industry since the 1980s, including international specialization and trade relations, the sustainable use of resources, technological innovations, and environmental mitigation, alongside a consideration of the rapid growth in Chinese steel industry. Using macro and firm-level data, and case studies based on field research to discuss issues concerning the steel industry in East Asia. In search of an easy understanding, we try to simplify complicated economic models and statistical analyses, and concentrate on policy implications based as much as possible on the results of empirical analyses. We believe that this book will be of interest to policymakers, economists, practitioners and advocates of sustainability.
Growth Mechanisms and Sustainable Development of the Chinese Economy: Comparison with Japanese Experiences
by Xinxin Ma Cheng TangWhat can Chinese economists learn from the Japanese economic boom and subsequent stagnation? This project aims to institutionally and empirically investigate the growth mechanism and determinants of sustainable development in China compared with Japanese experiences. This is the first challenge in conducting a comparative study on China and Japan’s economic growth and development. We aim to investigate the economic system transition and its influence on the Chinese and Japanese economy from macroeconomic and microeconomic perspectives. This book will interest economists, scholars of comparative politics, and scholars of China or Japan's economic development.
Growth Poles of the Global Economy: Emergence, Changes and Future Perspectives (Lecture Notes in Networks and Systems #73)
by Elena G. PopkovaThe book presents the best contributions from the international scientific conference “Growth Poles of the Global Economy: Emergence, Changes and Future,” which was organized by the Institute of Scientific Communications (Volgograd, Russia) together with the universities of Kyrgyzstan and various other cities in Russia. The 143 papers selected, focus on spatial and sectorial structures of the modern global economy according to the theory of growth poles. It is intended for representatives of the academic community: university and college staff developing study guides on socio-humanitarian disciplines in connection with the theory of growth poles, researchers, and undergraduates, masters, and postgraduates who are interested in the recent inventions and developments in the field. It is also a valuable resource for expert practitioners managing entrepreneurial structures in the existing and prospective growth poles of the global economy as well as those at international institutes that regulate growth poles.The first part of the book investigates the factors and conditions affecting the emergence of the growth poles of the modern global economy. The second part then discusses transformation processes in the traditional growth poles of the global economy under the influence of the technological progress. The third part examines how social factors affect the formation of new growth poles of the modern global economy. Lastly, the fourth part offers perspectives on the future growth of the global economy on the basis of the digital economy and Industry 4.0.
Growth Policy in the Age of High Technology: The Role Of Regions And States (Routledge Library Editions: The Economics and Business of Technology #46)
by Robert Wilson Jurgen SchmandtOriginally published in 1990 this book provides an authoritative and detailed account of the initiatives of US state governments with science and technology programs designed to foster economic growth. Two key questions are posed: Do state governments have policy instruments that are sufficiently powerful to affect thelevels and growth rates of their regional economies? and Are national and global economic forces so powerful that they render state action ineffective? Several subsidiary themes are discusses in this context, namely: the most commonly used policy instruments, the impacts on federalism and on governance and how well the universities and other educational institutions serve the economic activities imposed on them.
Growth Theory and Growth Policy (Routledge Studies In International Business And The World Economy Ser. #Vol. 30)
by Harald Hagemann Stephan SeiterThis collection examines the phenomenon of economic growth with admirable economic vigour and includes contributions from leading academic figures. Theoretical approaches, underpinned by original empirical work, will make this a book welcomed by students and academics of macroeconomics and growth theory.
Growth Through Innovation
by Roman Boutellier Mareike HeinzenCapitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. This book discusses technology and innovation trends by looking into historical examples and telling the latest business stories. It opens the discourse about pirates, pioneers, innovators and imitators; proposes the framework of dominant, science-driven and high-tech industry for innovation management and gives insights into intellectual property rights, industrial designs and technical risk management. Finally, it offers 8 important innovation principles for technology driven enterprises that have turned out to have a big effect on the outcome - and in the end on growth.
Growth Without Inequality: Reinventing Capitalism (Banking, Money and International Finance)
by Henry K. WooMany years on after the 2007–8 financial crisis, most developed nations still find themselves in a state of weak recovery, high debt pile-up and distributive disparity. The intriguing question that we face is whether the golden days of modern capitalism are over, or if capitalism is just undergoing another period of adjustment characteristic of its past. What is disheartening is that the twin economic goals of sustainable growth and equality, which the world has now come to recognise as of paramount importance but mutually conflicting, remain, more now than ever, illusive and unattainable. Growth Without Inequality attempts to address this issue and to provide a pragmatic solution especially for nations in the current policy gridlock. By offering a unified framework of factors that drive growth, it shows how growth also gives rise to an array of "anomalous market forms" (defined by different degrees of value and risk visibility) that subvert distributive equity between labour and capital. It debunks both the pure free market solution and the mixed economy approach on the ground that they fail to arrest the growth propelling yet subversive power inherent in the "corporate forms" under the present capitalistic regime. Having shown that effective reform can hardly take place within the system itself, this book proposes to build a separate sector (Economy II) and partition it from the existing system (Economy I). The solution is easy to implement and quick to take effect. By one single stroke, this "Non-Marxist" solution can happily achieve the ideals of both "competitive capitalism" and "egalitarian socialism".
Growth and Business Cycles with Equilibrium Indeterminacy
by Kazuo MinoOver the past two decades, the issue of equilibrium indeterminacy has been one of the major research concerns in macroeconomic dynamics. Growth and Business Cycles with Equilibrium Indeterminacy discusses the main topics in this literature. Based on comprehensive surveys and the author's original research, this book explores sunspot-driven fluctuations in real business cycle models, multiple equilibria in endogenous growth models, and the relation between fiscal policy and indeterminacy. The book also considers indeterminacy in open economy models as well as in models with financial frictions and price rigidity.
Growth and Capital Flows with Risky Entrepreneurship
by Damiano SandriA report from the International Monetary Fund.
Growth and Competitive Strategy in 3 Circles
by Joel E. Urbany James H. DavisGrowth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: 1. define, build, and defend the unique value you create for customers; 2. correct, eliminate, or reveal value that is failing customers, which they're not aware of; 3. potentially neutralize the unique value created for customers by competitors; 4. explore and exploit new growth opportunities through deep understanding of customers' unmet needs.