- Table View
- List View
Agile Business Rule Development: Process, Architecture, and JRules Examples
by Hafedh Mili Jérôme BoyerBusiness rules are everywhere. Every enterprise process, task, activity, or function is governed by rules. However, some of these rules are implicit and thus poorly enforced, others are written but not enforced, and still others are perhaps poorly written and obscurely enforced. The business rule approach looks for ways to elicit, communicate, and manage business rules in a way that all stakeholders can understand, and to enforce them within the IT infrastructure in a way that supports their traceability and facilitates their maintenance. Boyer and Mili will help you to adopt the business rules approach effectively. While most business rule development methodologies put a heavy emphasis on up-front business modeling and analysis, agile business rule development (ABRD) as introduced in this book is incremental, iterative, and test-driven. Rather than spending weeks discovering and analyzing rules for a complete business function, ABRD puts the emphasis on producing executable, tested rule sets early in the project without jeopardizing the quality, longevity, and maintainability of the end result. The authors' presentation covers all four aspects required for a successful application of the business rules approach: (1) foundations, to understand what business rules are (and are not) and what they can do for you; (2) methodology, to understand how to apply the business rules approach; (3) architecture, to understand how rule automation impacts your application; (4) implementation, to actually deliver the technical solution within the context of a particular business rule management system (BRMS). Throughout the book, the authors use an insurance case study that deals with claim processing. Boyer and Mili cater to different audiences: Project managers will find a pragmatic, proven methodology for delivering and maintaining business rule applications. Business analysts and rule authors will benefit from guidelines and best practices for rule discovery and analysis. Application architects and software developers will appreciate an exploration of the design space for business rule applications, proven architectural and design patterns, and coding guidelines for using JRules.
Agile Change Management
by Melanie FranklinThe concept of agile working has been adopted by many organizations that recognize the need to respond quickly and easily to new opportunities and be fit for purpose in a world of complex and continuous change. Combining cutting edge techniques, Agile Change Management offers pioneering tools to ensure your change initiative is embedded, adopted and delivers benefits throughout the organization. Including examples and best practice advice it enables you to create your own roadmap consisting of all the processes, activities and information needed to manage any type of change initative. By focusing on completing iterative tasks, the roadmap allows you to respond to different needs as they arise, therefore cutting time spent on planning for unnecessary resources.Also including important advice for creating the right environment for change, Agile Change Management is a comprehensive resource for anyone who wants to build the capabilities of an effective change manager.
Agile Change Management: A Practical Framework for Successful Change Planning and Implementation
by Melanie FranklinThe second edition of Agile Change Management provides essential tools to build change manager capabilities and ensure change initiatives are embedded effectively throughout the organization.This book is a comprehensive resource for creating a roadmap that is flexible and unique to each organization to manage any type of change initiative. Detailing all the processes, activities and information needed, from creating the right environment for change to completing iterative tasks, it shows how to respond to different needs as they arise, reducing the potential for wasted time and resources. The updated second edition features chapters on behavioural change and decomposition in planning iterations, and new material on prototyping for business needs and virtual leadership. Whether implementing a large-scale transformation or working through projects at micro-level, Agile Change Management provides tools, frameworks and examples necessary to adapt to and manage change effectively.
Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer
by Steven L. Goldman Roger N. Nagel Kenneth PreissIdentifying the "new industrial revolution," the authors present a vision for "cooperating to compete" in today's rapidly-changing business world. Nagel, Goldman, and Preiss show exactly why mass production is a thing of the past, and why customized products are the key to business survival.
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
by William R. Kerr Daniel O'Connor James PalanoCase
Agile Conversations: Transform Your Conversations, Transform Your Culture
by Douglas Squirrel Jeffrey FredrickA successful digital transformation must start with a conversational transformation.Today, software organizations are transforming the way work gets done through practices like Agile, Lean, and DevOps. But as commonly implemented as these methods are, many transformations still fail, largely because the organization misses a critical step: transforming their culture and the way people communicate.Agile Conversations brings a practical, step-by-step guide to using the human power of conversation to build effective, high-performing teams to achieve truly Agile results. Consultants Douglas Squirrel and Jeffrey Fredrick show readers how to utilize the Five Conversations to help teams build trust, alleviate fear, answer the &“whys,&” define commitments, and hold everyone accountable.These five conversations give teams everything they need to reach peak performance, and they are exactly what&’s missing from too many teams today. Stop focusing on processes and practices that leave your organization stuck with culture-less rituals. Instead, unleash the unique human power of conversation.
Agile Coping in the Digital Workplace: Emerging Issues for Research and Practice
by Melinde Coetzee Ingrid L. Potgieter Nadia FerreiraThis volume outlines emerging issues for research and practice related to agile coping dynamics in the digital era. Chapters in this book report on current research on the key constructs and processes underlying coping dynamics in multi-disciplinary domains and across the life-span. Chapters compare current research trends in terms of future potential directions for research on coping dynamics in the digital era. The book also critically evaluates the relevance, applicability and utility of the research findings and theoretical premises in various classical, current and potential emerging issues for research and practice in the smart digital technological world of work for employee across their careers.Among the topics discussed:The digital era: contextual issues and copingIssues for organizational practiceIssues for individualsCoping within the employability contextAgile Coping in the Digital Era provides theoretical premises and research perspectives, while also evaluating the practical utility of theory and research ideas for management and employee practices in Industry 4.0 organizational contexts.
Agile Datenkompetenz: Reporting-Prozesse mit und ohne Excel gestalten
by Andrea WeichandIn diesem Buch hinterfragt Andrea Weichand die bestehenden Reporting-Routinen. Die manuelle Arbeit im bekannten Tabellenkalkulationsprogramm Excel hat sich nicht nur etabliert, sie nimmt auch weiterhin zu. Dies ist ein großes Problem für die Innovations- und Zukunftsfähigkeit so mancher Controlling-, Sales-, oder Marketingabteilungen. Wie datenkompetent ist ein Unternehmen, wenn ein Großteil der Datenarbeit in Excel zurechtgeschustert wird? Wie schafft man es im Berufsalltag, Daten effizient und mit hoher Qualität in passende Datenprodukte zu bringen? Welche Rolle spielt die Pivot-Tabelle? Weichand beschreibt einen neuen Weg zu mehr Datenkompetenz und erklärt, warum die Prinzipien Kreativität, Strategie und Agilität so wertvoll dabei sind. Ihr Ziel ist es, all die Angestellten, die sich Tag für Tag mit ihren anstrengenden und monströsen Excel-Dateien quälen, zu ermutigen,die Datenprozesse (mit und ohne Excel) zu automatisieren,die eigene Datenkompetenz weiterzuentwickeln undeine kreative, zukunftsfähige Perspektive für agile Datenarbeit einzunehmen.
Agile Einführung der E-Akte mit Scrum: Die digitale Akte als kollaborative Teamplattform aufsetzen
by Wolf SteinbrecherDieses Buch nimmt Ihnen Ihre Unsicherheit bei der Einführung der E-Akte Die Digitalisierung macht auch vor der Dokumentenverwaltung in Behörden oder größeren Organisationen nicht Halt. Um in diesem Bereich vorherrschende Unsicherheiten abzubauen und die Aktenführung im Sinne der Verwaltung 4.0 im Zeitalter der Digitalisierung voranzutreiben, hat Wolf Steinbrecher dieses Buch über die Einführung der E-Akte (elektronische Akte) herausgegeben. Es begleitet Sie bei jeder Phase eines solchen Projekts und stellt agile Vorgehensweisen detailliert dar:Vision der E-Akte und digitaler mehrdimensionaler AktenplänenVorstellung eines Musterlastenhefts und eines agilen Vertrags nach EVB-ITGestaltung von Abteilungsworkshops beim Roll-outLesen Sie in diesem Buch außerdem nach, wie Sie Ihre Mitarbeiter vom Nutzen der Einführung von E-Akten überzeugen und sie in die aktive Mitgestaltung einer neuen Arbeitsumgebung miteinbeziehen. Denn nur so sind Sie in der Lage, die Digitalisierung in der (öffentlichen) Verwaltung im Sinne des papierlosen Büros zu einem Erfolgsprojekt zu machen. Zukunftsweisende Impulse für jede ProjektphaseDieses Buch untergliedert die Einführung der E-Akte in drei Teile. Erfahren Sie zunächst, wie Sie Ihre Vision des Arbeitens mit digitalen Akten richtig formulieren. Anschließend zeigen Ihnen die Verfasser einen idealen Projektverlauf auf, bevor die Implementierung neuer Prozesse im Vordergrund steht. Daneben befasst sich dieses Werk auch mit diesen Schwerpunkten: Problem: SchnittstellenKick-off in einer AbteilungEinen Prozess ins DMS überführenBieterpräsentationen vorbereitenPraktische Tipps, beispielsweise mit Blick auf die DMS (Dokumentenmanagement-Software) -Beschaffung, sowie Erfahrungsberichte verschiedener Stakeholder runden dieses Buch über die Einführung von E-Akten ab. Daher ist dieses Sammelwerk mit Blick auf die digitale Transformation im eGovernment-Bereich eine Empfehlung für:Führungskräfte, die in ihrer Abteilung die E-Akte mittels DMS einführen möchtenLeiter einer Organisations- oder IuK (Informations- und Kommunikationstechnik) -AbteilungMitarbeiter in der Datenverarbeitung
Agile Engagement: How to Drive Lasting Results by Cultivating a Flexible, Responsive, and Collaborative Culture
by Santiago Jaramillo Todd RichardsonAchieve unprecedented business value by fostering true employee engagement Many organizations fail to realize and harness the power of their most valuable asset--their employees. Though they can be developed into a true competitive advantage, engagement isn't attainable if the employee isn't invested in the company's overall success. Agile Engagement offers business leaders a concrete strategy for building, maintaining, and utilizing employee engagement to achieve the highest level of business success. The key? Employees must feel like they are a part of their company's culture instead of having it handed down to them. Stories of failed employee engagement initiatives abound, and they all have one thing in common: they begin from the premise of "initiative" rather than "employee." True engagement occurs when an employee's heart and mind are activated in a way that leads to their motivation and commitment to positively impact the company's goals and vision. This book shows you how to create an environment that stresses a culture of unity at all levels by showing you how to: Create a clear, compelling vision and corresponding engagement strategy through the Engagement Canvas Communicate your unique culture strategy throughout all levels of your company Foster grassroots, employee-led engagement initiatives Improve engagement continuously with the Emplify Score tool Agile Engagement provides a deeper look into real engagement, helping you foster a work environment that's rewarded with unsurpassed productivity, innovation, and competitive advantage, as well as employees who feel valued, respected, and heard.
Agile Finance Transformation: Neue Lösungsansätze und Erfahrungen aus der CFO-Praxis
by Imke Keimer Ulrich Egle Markus GislerAgilität und Finanzen – was sich zunächst nach einem Paradoxon anhört, ebnet in der heutigen Zeit sowohl das richtige Mindset als auch die Methoden, um den Herausforderungen der VUCA-Welt zu begegnen. Wie kann eine Finanzorganisation schnell und flexibel reagieren und dabei den Wertbeitrag erhöhen? Die Antwort liegt in der agilen Transformation der Finanzfunktion. Dieser Herausgeberband liefert nicht nur die theoretischen Grundlagen zur Agile Finance Transformation, sondern neben Experteninterviews, fundierte Lösungsansätze und Best-Practice-Beispiele."Mit dem Thema Agilität und Finanzfunktion im Kontext der Transformation und Digitalisierung haben die Herausgeber ein vielschichtiges und in manchen Aspekten durchaus auch kontroverses Thema aufgegriffen, das jeden Finanzverantwortlichen betrifft."Dr. Raymund Scheffrahn, Group CFO der Variosystems Gruppe & Vorstandsmitglied des CFO Forums Schweiz.
Agile HR: Deliver Value in a Changing World of Work
by Natal Dank Riina HellströmIn the new world of work, agility is a business imperative. From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to succeed. However, too many companies are stuck with siloed, compliance-driven HR processes that work in opposition to the business rather than supporting it. This results in the view that HR is slow and out of touch. However, Agile HR shows that this doesn't need to be the case. It is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals. Covering every aspect of the HR function from people processes, ways of working and HR services to organization design, operating models and HR teams, Agile HR is an essential guide for all HR practitioners wanting to make their HR practices agile and drive business performance but don't know where to start. As well as guidance on how to deal with resistance, manage a backlog and deal with constraints, there is also invaluable guidance on how HR can prioritize effectively and assess which activities to pursue, which to develop, which to rework and which to abandon in order to achieve continuous business improvement. Supported by case studies from organizations who have seen the benefits of an agile approach to HR including Sky Betting & Gaming and MUJI, this is critical reading for all HR professionals in organizations of any size needing to adopt fast, flexible and evolving agile approaches to effectively compete in the new world of work.
Agile Information Business: Exploring Managerial Implications (Flexible Systems Management)
by Natalia Kryvinska Michal GregusThis book accomplishes an analysis of critical aspects of managerial implications on the business with information. The business dealing with information is spreading in the service market; and, an efficient management of informational processes, in order to perform successful business with them, is now crucial. Besides, economical/business, technological or any other kind of information, organized in a variety of forms, can be considered as an 'informational product'. Thus, creating a business value out of information is challenging but vital, especially in the modern digital age. Accordingly, the book covers the methods and technologies to capture, integrate, analyze, mine, interpret and visualize information out of distributed data, which in turn can help to manage information competently. This volume explores the challenges being faced and opportunities to look out for in this research area, while discussing different aspects of this subject. The book will be of interest to those working in or are interested in joining interdisciplinary and transdisciplinary work in the areas of information management, service management, and service business. It will also be of use to young generation researchers by giving them an overview on different aspects of doing business with information. While introducing them to both technical and non-technical details, as well as economic aspects, the book will also be extremely informative for professionals who want to understand and realize the potential of using the cutting-edge managerial technologies for doing successful business with information/ services.
Agile Information Systems
by Kevin DesouzaThis book presents cutting-edge research and thinking on agile information systems. The concept of agile information systems has gained strength over the last 3 years, coming into the MIS world from manufacturing, where agile manufacturing systems has been an important concept for several years now. The idea of agility is powerful: with competition so fierce today and the speed of business so fast, a company’s ability to move with their customers and support constant changing business needs is more important than ever. Agile information systems:• have the ability to add, remove, modify, or extend functionalities with minimal penalties in terms of time, cost, and effort • have the ability to process information in a flexible manner • have the ability to accommodate and adjust to the changing needs of the end-users.This is the first book to bring together academic experts, researchers, and practitioners to discuss how companies can create and deploy agile information systems. Contributors are well-regarded academics known to be on the cutting-edge of their fields.The Editor, Kevin Desouza, has organized the chapters under three categories: • discussion of the concept of agile information systems (i.e. defining agile information management, its attributes, antecedents, consequences, etc.)• discussion of information systems within the context of agility (i.e., descriptions of agile information systems and their attributes, how to build agile information systems, etc.)• discussion of organizational management issues in the context of agile information systems (i.e., how to prepare the organization for agile information systems, management of agile information systems for improved organizational performance, etc.)
Agile Innovation: Mit neuem Schwung zum Erfolg
by Markus GlückInnovationen sind für Unternehmen lebensnotwendig. Dies gilt in sich mit hohem Tempo revolutionär verändernden Märkten für Startups wie für Bestandsfirmen. Allerdings fehlt beiden heute oft die nötige Wirksamkeit der Innovationsanstrengungen, weil der Reifegrad der Ausführung oder das Geschäftsmodell Kunden nicht wirklich begeistert. Oder weil das nötige Umsetzungstempo lahmt. Dabei sind viele Faktoren und vor allem die von den Führenden geprägten kulturellen Rahmenbedingungen erfolgsentscheidend. Doch Agilität und Startup-Mentalität - häufig zitiert - sind nicht automatisch ein Allheilmittel für nachhaltigen Innovationserfolg.Dieses Buch greift wesentliche Prinzipien agilen Managements auf, adressiert Schwachstellen in der klassischen Innovationspraxis und löst synergetisch das sich ergebende Spannungsfeld von Prozessorientierung und Wandlungsfähigkeit auf. Es sorgt als praxisorientierter Leitfaden mit Orientierungshilfen für nachhaltigen Innovationserfolg und Disruption im Unternehmensalltag.
Agile Innovation: Mit neuem Schwung zum Erfolg
by Markus GlückInnovationen sind für Unternehmen lebensnotwendig. Dies gilt in sich mit hohem Tempo revolutionär verändernden Märkten für Startups wie für Bestandsfirmen. Allerdings fehlt beiden heute oft die nötige Wirksamkeit der Innovationsanstrengungen, weil der Reifegrad der Ausführung oder das Geschäftsmodell Kunden nicht wirklich begeistert. Oder weil das nötige Umsetzungstempo lahmt. Dabei sind viele Faktoren und vor allem die von den Führenden geprägten kulturellen Rahmenbedingungen erfolgsentscheidend. Doch Agilität und Startup-Mentalität - häufig zitiert - sind nicht automatisch ein Allheilmittel für nachhaltigen Innovationserfolg.Dieses Buch greift wesentliche Prinzipien agilen Managements auf, adressiert Schwachstellen in der klassischen Innovationspraxis und löst synergetisch das sich ergebende Spannungsfeld von Prozessorientierung und Wandlungsfähigkeit auf. Es sorgt als praxisorientierter Leitfaden mit Orientierungshilfen für nachhaltigen Innovationserfolg und Disruption imUnternehmensalltag.
Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity
by Moses Ma Po Chi Wu Langdon MorrisFind your company's unique innovation style, and nurture it into a powerful competitive advantage Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow. You already know that effective innovation doesn't happen by accident—it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort. The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure. Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs. The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice. Key Insights: Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization Discover how to reduce risk and accelerate learning Implement your own unique plan to enhance collaborative innovation, from leadership through operations Integrate key agility principles into your strategic planning decisions for sustained improvement Explore dramatic new approaches to open innovation that optimize large scale innovation Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation. This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth. And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success. Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.
Agile L&D: A Toolkit to Improve Organizational Learning and Drive Performance
by Natal DankAgility is no longer a buzzword, it's now a business imperative. Apply agile thinking, tools and processes to the learning function with this expert guide written specifically for learning and organizational development (OD) professionals.Written by an author at the forefront of agility in the people profession, Agile L&D explains how to develop an agile approach to workplace learning. The business context has dramatically changed, so the way you approach specialisms like learning and OD must also change.Based on five design principles: Product-led, Human-centric design, T-shaped people in T-shaped teams, Experimentation and Deliver with impact, Agile L&D provides a dedicated toolkit to help you design learning and OD solutions that solve workplace challenges and impact business performance. How we design work, upskill people and deploy teams is now intrinsically linked with modern business strategy. To continuously adapt to a complex business environment, companies need a more fluid movement of people and skills across the organization to better reflect customer needs, market opportunities and capability requirements. This book has the answer. Full of tools, tips and frameworks as well as real world examples from global organizations including Macmillan Cancer Support, TomTom, Diageo, Arup and Citizens Advice, this is essential reading for all learning and development, OD and people professionals in this constantly changing world of work.
Agile Leadership for Turbulent Times: Integrating Your Ego, Eco and Intuitive Intelligence
by Colin Williams Sharon Olivier Frederick HölscherThis thought-provoking and engaging book is for you, whatever your seniority, in the private or public sector – if you are curious about the role and purpose of leadership in a turbulent world. It will help you become a more agile leader through understanding and integrating your ego, eco and intuitive intelligence. You will gain a deeper understanding of your unique leadership blend through a short diagnostic inventory, bringing insight about your strengths and what may be tripping you up. The book offers tips, ideas and practical suggestions on how to develop your ability to use the three intelligences in order to expand your leadership repertoire. It will help you enable the teams you lead to be more flexible, responsive and autonomous. The authors have drawn on their vast experience from the boardroom to the shop floor, the classroom and research around the world, to write an easy-to-digest yet ground-breaking book that deals with the root causes of today’s twenty-first-century leadership challenges. Its contents are straightforward and widely applicable.
Agile Leadership in Practice: Applying Management 3.0 (Future of Business and Finance)
by Dominik MaximiniThis book illustrates the agile transformation journey of a consulting organization. It consists of nine main chapters, each focusing on specific aspects of transformation. These include establishing value in business, holistic recruitment and retention, innovating performance appraisals, rethinking organizational structure, redesigning leadership roles, streamlining measurement and reward systems, and improving career paths. Some specific processes, such as corporate decision making, SMILE (budget for business improvement at employee discretion), project selection, holiday leave, and career coaching are also described. All of the transformations described build up on Management 3.0, a collection of management principles and practices that fit perfectly in an agile world.The book is of practical relevance for managers and agile coaches who want to learn how to approach agile transformation.
Agile Learning Environments amid Disruption: Evaluating Academic Innovations in Higher Education during COVID-19
by Dawn A. Morley Md Golam JamilThis edited collection addresses the need of evaluating innovative or non-traditional academic schemes for understanding their feasibility in extraordinary educational environments. The individual chapters are enriched with robust appraisals of policies and practices linked to academic innovations in higher education during the unprecedented COVID-19 pandemic. The case studies report wide-ranging teaching, learning and academic support practices within online, open, blended and distance learning models. The findings supply two domains of scholarship: evidence-based scenarios through real-world case studies, and a critical evaluation of educational quality through research-informed argument. The evidence gathered from countries, such as Australia, Bangladesh, Canada, China, India, Malaysia, Nepal, Saudi Arabia, Thailand, and the UK show empowering and deterring elements of academic innovation amid disruptions. Although this book highlights academic innovations in disruptive situations, they emerge as powerful tools and approaches to be considered in traditional face to face learning.
Agile Learning and Management in a Digital Age: Dialogic Leadership (Perspectives on Education in the Digital Age)
by David Kergel Birte Heidkamp-Kergel Hanne Nørreklit Michael PaulsenThis book offers a detailed theoretical analysis of the fields of learning and management in the digital age. Taking an interdisciplinary approach, it opens a dialogue between agile management theory and agile learning theory. The book argues that there is a tension between participative and action-orientated approaches on the one hand and neoliberal enclosure of the actor on the other hand. It takes this as an opportunity for interdisciplinary dialogue between learning theories and management concepts. With contributions from a range of international experts, chapters discuss the need for suitable theoretical, epistemological, and ethical foundations as well as practice-orientated methods for learning and management to implement appropriate strategies and meet educational challenges. This highly topical book will be of great interest to academics, postgraduate students, and researchers in the fields of digital learning, educational theory, management theory, and communication studies.
Agile Management: Leadership in an Agile Environment
by Ángel MedinillaIf you have tried to implement Agile in your organization, you have probably learned a lot about development practices, teamwork, processes and tools, but too little about how to manage such an organization. Yet managerial support is often the biggest impediment to successfully adopting Agile, and limiting your Agile efforts to those of the development teams while doing the same old-style management will dramatically limit the ability of your organization to reach the next Agile level. Ángel Medinilla will provide you with a comprehensive understanding of what Agile means to an organization and the manager's role in such an environment, i.e., how to manage, lead and motivate self-organizing teams and how to create an Agile corporate culture. Based on his background as a "veteran" Agile consultant for companies of all sizes, he delivers insights and experiences, points out possible pitfalls, presents practical approaches and possible scenarios, also including detailed suggestions for further reading. If you are a manager, team leader, evangelist, change agent (or whatever nice title) and if you want to push Agile further in your organization, then this is your book. You will read how to change the paradigm of what management is about: it is not about arbitrary decisions, constant supervision and progress control, and the negotiation of changing requirements. It is about motivation, self-organization, responsibility, and the exploitation of all project stakeholders' knowledge. We live in a different world than the one that most management experts of the 20th century describe, and companies that strive for success and excellence will need a new kind of manager - Agile managers.
Agile Markenführung: Wie Sie Ihre Marke stark machen für dynamische Märkte
by Annette Bruce Christoph JerominDieses Buch zeigt, wie eine agile Markenführung in dynamischen Märkten gelingen kann. Die digitale Welt zwingt Unternehmen dazu, die reine Stabilitäts- und Kontinuitätsfunktion der Markenpositionierung um Freiräume für Agilität und Anpassungsfähigkeit zu erweitern. Die Autoren stellen sehr anschaulich die Erfolgsfaktoren des agilen Marken-Managements vor, um den geforderten Paradigmenwechsel meistern zu können. Jeder der Erfolgsfaktoren wird mit einer ausführlichen Handlungsempfehlung verbunden, die der Leser für seine Berufs- und Managementpraxis nutzen kann. Die gesamte Argumentation wird dabei von Praxisbeispielen illustriert und unterstützt. Volatilität und Unsicherheit sind zwei Begriffe, die in der aktuellen wirtschaftlichen Diskussion von großer Bedeutung sind. Das Marketing ist durch die Veränderungen auf technologischer, kommunikativer und gesellschaftlicher Ebene besonders stark betroffen. Das Konsumentenverhalten, die Wettbewerbs-Situation und die veränderte Medien- und Vertriebslandschaft haben das unternehmerische Aktionsfeld komplett verändert. Die über Jahrzehnte bewährten Techniken und Prinzipien der Markenführung und -positionierung müssen deutlich weiter entwickelt werden.
Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically (Management for Professionals)
by Sascha Stürze Markus Hoyer Claudio Righetti Matthias RasztarThis book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges?The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.