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Here Or There?: A Survey Of Factors In Multinational R&d Location
by National Academy Of Sciences National Academy of Engineering Institute of Medicine of the National AcademiesIn this report to the Government-University-Industry Research Roundtable, authors Jerry Thursby and Marie Thursby summarize their research on the globalization of corporate R&D. The authors surveyed 200 multinational companies about recent and future R&D location decisions, and the factors influencing those decisions. The survey confirms that China and India are primary targets of R&D expansion, but this trend does not yet portend a "hollowing out" of R&D capability in the United States. R&D location decisions are complex and driven by a variety of factors, including the potential for market growth, the quality of R&D personnel, and the environment for collaborating with universities. The cost of research, while important, is not the primary factor in siting decisions.
Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients
by Martin SoorjooAdvice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.Here's the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:Demonstrates proven, effective pitch techniquesOffers step-by-step advice for preparing your pitchHelps you develop a confident, winning mind-setExamines a range of pitch scenarios entrepreneurs frequently encounterDon't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.
Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising
by Roberta J. NewmanIn the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience.Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments.Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Here's the Plan: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood
by Allyson Downey<p>For many women in their 20's and 30's, the greatest professional hurdle they'll need to overcome has little to do with their work life. The most focused, confident, and ambitious women can find themselves derailed by a tiny little thing: a new baby. While more workplaces are espousing family-friendly cultures, women are still subject to a "parenting penalty" and high-profile conflicts between parenting and the workplace are all over the news: from the controversy over companies covering the costs of egg-freezing to the debate over parental leave and childcare inspired by Mark Zuckerberg's two-month paternity leave. <p>Here's the Plan offers an inventive and inspiring roadmap for working mothers steering their careers through the parenting years. Author Allyson Downey—founder of weeSpring, the “Yelp for baby products,” and mother of two young children—advises readers on all practical aspects of ladder-climbing while parenting, such as negotiating leave, flex time, and promotions. In the style of <i>#GIRLBOSS</i> or <i>Nice Girls Don't Get the Corner Office</i>, <i>Here's the Plan</i> is the definitive guide for ambitious mothers, written by one working mother to another.</p>
Heredity: The Science Of Life
by Susan SchaferThis study of macroeconomics combines treatment of opposing theories with a presentation of evidence to point the way toward a reconstructed macro research and policy programme.
Heritage Conservation and Tourism Development at Cham Sacred Sites in Vietnam: Living Heritage Has A Heart (Global Vietnam: Across Time, Space and Community)
by Quang Dai TuyenThis open access book considers the growing field of heritage tourism from community perspectives. It explores how the Cham—Vietnam’s large ethnic minority—reconcile their needs for economic development with the boundaries circumscribed by their traditional culture. It examines struggles that local minority stakeholders like the Cham face when trying to participate in areas of development that typically fall under State control. How will tourism affect the ancient sacred spaces that are the Cham’s lifeblood? In what areas is their participation permitted? From what areas are they excluded? Through a novel mix of indigenous methods, participant observation, local voices, and rich ethnographic description, this book provides a rare glimpse into the discourses that have been percolating throughout the community in recent years. The relevance of this study extends beyond the Cham community, and aims to resonate with experiences of the myriad indigenous and minority communities around the world who face similar issues with heritage conservation and tourism development. This book is of interest to students and researchers of heritage studies, tourism management, cultural studies, Asian studies, as well as policymakers, and academicians seeking current research on the connections between culture, conservation, sustainable development, and tourism.
Heritage Cuisines: Traditions, identities and tourism (Routledge Studies of Gastronomy, Food and Drink)
by Dallen J. TimothyFood is one of the most fundamental elements of culture and a significant marker of regional and ethnic identity. It encompasses many other elements of cultural heritage beyond the physical ingredients required for its production. These include folklore, religion, language, familial bonds, social structures, environmental determinism, celebrations and ceremonies, landscapes, culinary routes, smells, and tastes, to name but a few. However, despite all that is known about foodways and cuisine from hospitality, gastronomical, supply chain and agricultural perspectives, there still remains a dearth of consolidated research on the wide diversity of food and its heritage attributes and contexts. This edited volume aims to fill this void by consolidating into a single volume what is known about cuisines and foodways from a heritage perspective and to examine and challenge the existing paradigms, concepts and practices related to gastronomic practices, intergenerational traditions, sustainable agriculture, indigenous rituals, immigrant stories and many more heritage elements as they pertain to comestible cuisines and practices. The book takes a global and thematic approach in examining heritage cuisines from a wide range of perspectives, including agriculture, hunting and gathering, migration, ethnic identity and place, nationalism, sustainability, colonialism, food diversity, religion, place making, festivals, and contemporary movements and trends. All chapters are rich in empirical examples but steady and sound in conceptual depth. This book offers new insight and understanding of the heritage implications of cuisines and foodways. The multidisciplinary nature of the content will appeal to a broad academic audience in the fields of tourism, gastronomy, geography, cultural studies, anthropology and sociology.
Heritage Entrepreneurship: New Perspectives On Culture, Traditions And Heritage (Contributions To Management Science Series)
by Vanessa Ratten<p>This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.<p> <p>In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policy makers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.<p>
Heritage Gardens: Care, Conservation, Management (Heritage: Care-Preservation-Management)
by Sheena MacKellar GoultyHeritage gardens create huge management headaches. How does one preserve a garden designed for the enjoyment of the few when the advent of the many grinds it away to nothing? The answer, as presented in Heritage Gardens is a subterfuge: preserve the illusion of the created environment as originally conceived, but adjust it using more durable materials: plants and designs which require less cultivation. Of all the problems facing the heritage industry today, the managment of gardens and landscape environment create some of the greatest difficulties. This book seeks to provide some of the answers.
Heritage Marketing
by Shashi MisiuraHeritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.
Heritage Studies: Methods and Approaches
by Marie Louise Stig Sørensen John CarmanThis is the first volume specifically dedicated to the consolidation and clarification of Heritage Studies as a distinct field with its own means of investigation. It presents the range of methods that can be used and illustrates their application through case studies from different parts of the world, including the UK and USA. The challenge that the collection makes explicit is that Heritage Studies must develop a stronger recognition of the scope and nature of its data and a concise yet explorative understanding of its analytical methods. The methods considered fall within three broad categories: textual/discourse analysis, methods for investigating people’s attitudes and behaviour; and methods for exploring the material qualities of heritage. The methods discussed and illustrated range from techniques such as text analysis, interviews, participant observation, to semiotic analysis of heritage sites and the use of GIS. Each paper discusses the ways in which methods used in social analysis generally are explored and adapted to the specific demands that arise when applied to the investigation of heritage in its many forms. Heritage Studies is a seminal volume that will help to define the field. The global perspective and the shared focus upon the development of reflexive methodologies ensure that the volume explores these central issues in a manner that is simultaneously case-specific and of general relevance.
Heritage Tourism Beyond Borders and Civilizations: Proceedings of the Tourism Outlook Conference 2018
by Alan Lew Norain Othman İnci Oya Coşkun Gökçe Yüksek Semra Günay AktaşThis book gathers the best papers presented at the 11th Tourism Outlook Conference, held in Eskişehir, Turkey, from 3 to 5 October 2018. Covering various aspects of heritage and its effects on tourism issues, the contributions provide a multidisciplinary perspective on emerging issues and challenges in the area. The book also analyzes both the tangible and intangible properties of natural, cultural, and historical heritage and how these relate to and influence tourism, and evaluates the importance and role of heritage in tourism destinations and products. By providing a platform for cross-disciplinary dialogues that integrate research and insights from diverse geographical, sectoral and institutional perspectives, the book allows readers to gain a better understanding of heritage tourism.
Heritage Tourism Destinations: Preservation, Communication and Development
by Atila Yüksel Maria Alvarez Frank GoHeritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles. Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.
Heritage Tourism Destinations: Preservation, Communication and Development
by Frank M. Go Atila Yüksel Maria D. AlvarezHeritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles. Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.
Heritage Tourism in China: Modernity, Identity and Sustainability
by Hongliang YanThis book offers new approaches and insights into the relationships between heritage tourism and notions of modernity, identity building and sustainable development in China. It demonstrates that the role of the state, politics, institutional arrangements and tradition have a considerable impact on perceptions of these notions. The volume contributes to current debates on tradition and modernity; the study of heritage tourism; the negotiated power between stakeholders in tourism planning and policy-making and the study of China’s society. The approach and findings of the book are of value to those interested in the continuities and changes in Chinese society and to graduate students and researchers in tourism, cultural studies and China studies.
Heritage Tourism: Vietnam and Asia (Global Vietnam: Across Time, Space and Community)
by V. Dao Truong David W. KnightThis book provides an overview of research and best practices associated with heritage tourism, with a particular focus on Vietnam, in conversation with heritage tourism in other Asian contexts. These include Iran in the Middle East, Sri Lanka in South Asia, Japan and China in East Asia, Thailand in Southeast Asia, and Brunei and the Philippines in the South Pacific. By delving into crucial questions and challenges relating to cultural innovation, preservation, and authenticity, it offers key lessons for policy-making and theorisation which not only contribute to understanding and improving heritage tourism in Vietnam, specifically, and in Asia more broadly, but also inform efforts to preserve and regenerate both natural and cultural heritage on a global scale. It is relevant to researchers and student communities working within areas of heritage, sustainability, tourism, geography, and in Asian studies.
Heritage and Cultural Heritage Tourism: International Perspectives
by Pei-Lin Yu George S. Smith Thanik LertcharnritThis book presents the state of the art on cultural heritage and tourism globally. Divided into four themes of historical and economic contexts; building resilient societies; de-colonization, community, and placemaking; and empowerment and social capital, the book analyses the relevance of heritage and includes case studies in sustainable cultural heritage. It offers vital context and guidance for those working in heritage management and also presents emerging cultural heritage challenges and opportunities.The volume presents a research agenda for understanding the role of heritage in identity, ecology, health and well-being and its application to heritage tourism. It discusses the need for partnerships between tourism and cultural heritage management and the need to establish better information sharing for establishing joint research initiatives. The central importance of sharing and incorporating Indigenous and/or local voices in order to expand tourists' understanding of cultural heritage runs throughout the volume. The book highlights on-the-ground tools and guidance for cultural heritage resource managers and includes a discussion on emerging and convergent challenges such as the impacts of COVID-19 and climate disasters, featuring heritage and tourism from across the globe with emphasis on the dynamic situation in East and SE Asia. A concluding chapter summarizes themes and trends and future directions for this area of research with a focus on theoretical contributions. This book is of interest to heritage scholars and practitioners.
Heritage and Tourism in Britain and Ireland
by Glenn HooperThis edited collection examines the natural, but sometimes troubled, relationship that exists between heritage and tourism. Chapters included focus on a selection of topics, including literary tourism, industrial heritage, conservation and care. Employing a range of historical and cultural materials, as well as an extensive number of case studies, the chapters offer an engaging overview of heritage and tourism developments across the Isles, especially in terms of recent policy and strategy initiatives, new facilities and infrastructure, as well as the different and evolving management systems currently in place. Interdisciplinary in scope, and drawing on the expertise of researchers from within both academia and industry, this volume will be of particular importance to those with interests in management and the humanities.
Heritage and Tourism in The Global Village (Heritage: Care-Preservation-Management)
by Priscilla Boniface Peter FowlerA nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.
Heritage and the Cultural Struggle for Palestine (Stanford Studies in Middle Eastern and Islamic Societies and Cultures)
by Chiara De CesariIn recent decades, Palestinian heritage organizations have launched numerous urban regeneration and museum projects across the West Bank in response to the enduring Israeli occupation. These efforts to reclaim and assert Palestinian heritage differ significantly from the typical global cultural project: here it is people's cultural memory and living environment, rather than ancient history and archaeology, that take center stage. It is local civil society and NGOs, not state actors, who are "doing" heritage. In this context, Palestinian heritage has become not just a practice of resistance, but a resourceful mode of governing the Palestinian landscape. With this book, Chiara De Cesari examines these Palestinian heritage projects—notably the Hebron Rehabilitation Committee, Riwaq, and the Palestinian Museum—and the transnational actors, practices, and material sites they mobilize to create new institutions in the absence of a sovereign state. Through their rehabilitation of Palestinian heritage, these organizations have halted the expansion of Israeli settlements. They have also given Palestinians opportunities to rethink and transform state functions. Heritage and the Cultural Struggle for Palestine reveals how the West Bank is home to creative experimentation, insurgent agencies, and resourceful attempts to reverse colonial violence—and a model of how things could be.
Heritage and the Olympics: People, Place and Performance
by Sean Gammon, Gregory Ramshaw and Emma WatertonThe Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of the Games. Heritage, too, offers invaluable insights into what we value about the Games, and what we would like to pass on to future generations. Each Olympic Games unquestionably represents key life-markers to a broad audience across the world, and the great events that take place within them become worthy of remembrance, celebration and protection. The more tangible heritage features are also evident; from the myriad artefacts and ephemera found in museums to the celebratory symbolism of past Olympic venues and sites that have become visitor attractions in their own right. This edited collection offers detailed and thought-provoking examples of these heritage components, and illustrates powerfully the breadth, passion and cultural significance that the Olympics engender.This book was published as a special issue of the International Journal of Heritage Studies.
Heritage for a Sustainable Development: Case Studies from Armenia (SpringerBriefs in Applied Sciences and Technology)
by Mariacristina Giambruno Sonia PistiddaThis book explores the potential contribution of cultural heritage in the enhancement of the territories, investigating the possibilities but also the criticalities involved in the process. Based on the knowledge process built on the Monasteries of Haghpat, Sanahin, Geghard and moreover, in the Upper Azat Valley in Armenia, the work suggests the development of an integrated design approach with interdisciplinary focus. The conservation of the Architectural Heritage of these sites is a priority for the identity safeguard but also to start virtuous processes able to ensure a sustainable development for places and communities. The objective of this work is the setting of pilot strategies and guidelines for the preservation and promotion of cultural heritage as an engine for a compatible and sustainable tourism development of the area, with tangible impact on social and economic development of the country. The work would benefit local authorities and communities, as well as researchers involved in these topics.
Heritage in Action
by Helaine Silverman Emma Waterton Steve WatsonIn this textbook we see heritage in action in indigenous and vernacular communities, in urban development and regeneration schemes, in expressions of community, in acts of nostalgia and memorialization and counteracts of forgetting, in museums and other spaces of representation, in tourism, in the offices of those making public policy, and in the politics of identity and claims toward cultural property. Whether renowned or local, tangible or intangible, the entire heritage enterprise, at whatever scale, is by now inextricably embedded in "value". The global context requires a sanguine approach to heritage in which the so-called critical stance is not just theorized in a rarefied sphere of scholarly lexical gymnastics, but practically engaged and seen to be doing things in the world.
Heritage is Movement: Heritage Management and Research in a Diverse and Plural World (Critical Studies in Heritage, Emotion and Affect)
by Tod JonesThis book presents new ways of understanding heritage and heritage work. It addresses the ways physical processes of creation, maintenance and decay are entangled with cultural and political processes of management, access and care. The book analyzes a critical practice of heritage work oriented to recognizing and collaborating with diverse knowledge holders and their practices of caring for heritage. This requires rethinking accepted heritage concepts, such as heritage management, artifact, site and the definition of heritage itself. The book presents an engaging and applied approach to this task through examples that include Majapahit statues and temples in Indonesia, skating in London, an online heritage movement, building bivouacs in Australia, First Nations advocacy for Country and batik collections in the Netherlands. Offering a new model for collaborative heritage research and analysis, this book will be of interest to researchers, students and practitioners. Drawing from developments from the posthumanities, cultural geography and critical heritage studies, it presents a collaborative mode of scholarship and writing that considers how people care for and use the things history leaves them.
Heritage, Crafting Communities and Urban Transformation: Durga Puja Festival, Kolkata (Routledge Studies in Urbanism and the City)
by Debapriya ChakrabartiThis book emphasises the need to empower marginalised communities to contribute to decision-making processes within policy realms. It contributes to ongoing debates in the social sciences about infrastructure rights and citizenship, and it throws insight on human-infrastructure interactions in the informal neighbourhoods of the global South. The book delves into the complexities of caste, gender, class, and political identities and affiliations associated with the multiple factors of inclusion and exclusion particularly in the case of access to infrastructure in informal settlements in urban areas with an added productive function. This book is about how this historic inner-city, situated, religious idol-crafting community is transforming due to factors including access to physical and social infrastructure, local governance policies, socio-political hierarchies, and complexities of informal tenure. Drawing on sociocultural norms, and values of idol-crafting practices, it documents, analyses and presents the networks and relations of the neighbourhood through a spatial and material lens. Findings contribute to understanding how traditional practices of a crafting community are adapting, appropriating, producing, and reshaping informal spaces in Kumartuli. 'The book is aimed at academic audiences across the world researching creative industries, Kolkata’s regeneration agenda, and cultural tourism. It will be of interest to the wide disciplines of Urban Studies, Development Studies, Architecture and Planning, and Culture and Tourism Studies.