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Holaluz: Taking on The Spanish Energy Market
by Elena Corsi Emer Moloney Elie Ofek Marco Bertini Oded KoenigsbergIn 2020, the three cofounders of Holaluz, a newcomer to Spain's electricity retail market, is preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy savings stemming from the panels' production. Holaluz would fund the installations via a special purpose vehicle and use the surplus energy to power neighboring Holaluz clients at lower costs. There were many challenges in the new venture, like how to market the offering and if investors would buy into the new business. And what if Holaluz went a step further, got rid of all its tariff offerings and disrupted the market with a monthly "unlimited" flat rate for electricity consumption like telecom operators did with mobile phones bills? Was the market ready?
Hold Steady (How Leaders Need to Take the Heat and Let Issues Ripen)
by Marty Linsky Ronald A. HeifetzSometimes the pressures generated by adaptive work become so great that leaders may doubt their capacities and direction. This chapter emphasizes that learning to take the heat in a way that does not undermine initiative is one of the toughest tasks of leadership. Doing so can maintain a productive level of creative tension, allow time to let issues ripen, and refocus on the key issues. This chapter was originally published as Chapter 7 of "Leadership on the Line."
Hold Successful Meetings (Penguin Business Experts Series)
by Caterina KostoulaMeetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will:- Equip you to hold fewer, more purposeful meetings- Create a creative and inclusive environment- Leave participants inspired and ready to take actionWhether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact.'I bought this for my whole team at Google!' Reader review
Holding Accountants Accountable: How Professional Standards Can Lead to Personal Liability
by Jeffrey G. MatthewsAn essential guide for practitioners on avoiding unethical situations in a fraud investigation—provides tips, techniques, and real-life examples Credentialed accountants, auditors, and fraud examiners who fail to identify fraud and misconduct may be in violation of their professional standards. Among these standards are requirements to exercise professional and moral judgment, act in the best interest of the public, maintain integrity, objectivity, and independence, render opinions based on evidence and documentation, and exercise due care in planning and discharging professional activities. Failing to adhere to professional standards and ethical codes have serious consequences for CPAs, CFEs, and CIAs engaged in fraud investigations. Fraud helps readers avoid unethical situations in fraud investigations and stay within the boundaries of professional guidelines and standards. Author Jeffrey Matthews combines real-world techniques and practical advice with personal insights from his experience as a forensic accountant. Detailing how he faced death threats, retaliation, and family hardships during actual fraud investigations, the author shares how despite serious challenges, he never deviated from professional standards. The author demonstrates how accountants can avoid being caught in unethical practices and examines the common tendencies that hinder the ability to detect, deter, and prevent fraud and misconduct. This fascinating, highly-relevant book will help practitioners: Recognize current and emerging trends to identify new areas of weakness Address time and budget constraints with effective delegation and supervision of lower-level staff Maintain a healthy dose of skepticism by ‘testing not accepting’ Understand the effort and expertise required to perform an investigation before accepting engagements Avoid establishing biases and pre-determining outcomes before accepting assignments A full-featured resource, complete with PowerPoint slides and a test bank, Fraud is invaluable for auditors, accountants, and other certified fraud examiners.
Holding Government to Account: Democracy and the National Audit Office (Routledge Public Budgeting and Finance)
by Laurence Ferry Henry C Midgley Aileen D MurphieThe National Audit Office has played an important role in the checks and balances of the UK parliamentary and political system over the last 40 years. This new book, more than just a history of the UK’s supreme audit institution, examines the very definition of accountability through both an historic and an academic lens, critically exploring questions about the role of audit in a democracy and how well it is working.Holding Government to Account draws on several unique sources of evidence, including interviews with senior officials from the National Audit Office and the civil service, as well as senior parliamentarians with experience of the NAO’s relationships with government and legislature. These interviews are supplemented by an analysis of previously unpublished manuscript material in the National Archives, examination of NAO reports and parliamentary and other reports focused on accountability. The book begins with a history of the National Audit Office in the context of the UK’s wider history. It then offers an overview of the constitutional, political and human legacies of the Exchequer and Audit Department, followed by a close examination of the National Audit Office’s leadership and decision-making from inception in 1984 through to the present. The authors conclude with an exploration of the way in which the meaning of public sector audit has evolved over time, in accordance with its wider political, ideological and material context. In doing so, they demonstrate that any question about the National Audit Office’s future and organisation is really a question about what democracy and good government mean in a modern bureaucratic state.Holding Government to Account will be of keen interest to students enrolled in courses on accounting, public administration, law and politics as well as to politicians, civil servants and Supreme Audit Institutions internationally.
Holding The Shop Together: German Industrial Relations in the Postwar Era
by Stephen J. SilviaSince the onset of the Great Recession, Germany’s economy has been praised for its superior performance, which has been reminiscent of the economic miracle of the 1950s and 1960s. Such acclaim is surprising because Germany’s economic institutions were widely dismissed as faulty just a decade ago. In Holding the Shop Together, Stephen J. Silvia examines the oscillations of the German economy across the entire postwar period through one of its most important components: the industrial relations system. As Silvia shows in this wide-ranging and deeply informed account, the industrial relations system is strongest where the German economy is strongest and is responsible for many of the distinctive features of postwar German capitalism. It extends into the boardrooms, workplaces and government to a degree that is unimaginable in most other countries. Trends in German industrial relations, moreover, influence developments in the broader German economy and, frequently, industrial relations practice abroad. All these aspects make the German industrial relations regime an ideal focal point for developing a deeper understanding of the German economy as a whole. Silvia begins by presenting the framework of the German industrial relations system-labor laws and the role of the state-and then analyzes its principal actors: trade unions and employers’ associations. He finds the framework sound but the actors in crisis because of membership losses. Silvia analyzes the reasons behind the losses and the innovative strategies German labor and management have developed in their efforts to reverse them. He concludes with a comprehensive picture and then considers the future of German industrial relations.
Holding Up More Than Half the Sky: Chinese Women Garment Workers in New York City, 1948-92
by Xiaolan BaoIn 1982, twenty thousand Chinese American garment workers--mostly women--went on strike in New York's Chinatown and forced Chinese garment industry employers in the city to sign a union contract. In this pioneering study, Xiaolan Bao penetrates to the heart of Chinese American society to explain how this militancy and organized protest, seemingly so at odds with traditional Chinese female behavior, came about. Blending poignant and dramatic personal stories culled from over a hundred interviews with a detailed history of the garment industry, Chinese immigrant labor, and the Chinese community in New York, Bao shows how the participation of married women in wage-earning labor outside the home profoundly transformed their image and relationships.
Holding Up More Than Half the Sky: Chinese Women Garment Workers in New York City, 1948-92 (Asian American Experience)
by Xiaolan BaoIn 1982, 20,000 Chinese-American garment workers—most of them women—went on strike in New York City. Every Chinese garment industry employer in the city soon signed a union contract. The successful action reflected the ways women's changing positions within their families and within the workplace galvanized them to stand up for themselves. Xiaolan Bao's now-classic study penetrates to the heart of Chinese American society to explain how this militancy and organized protest, seemingly so at odds with traditional Chinese female behavior, came about. Drawing on more than one hundred interviews, Bao blends the poignant personal stories of Chinese immigrant workers with the interwoven history of the garment industry and the city's Chinese community. Bao shows how the high rate of married women employed outside the home profoundly transformed family culture and with it the image and empowerment of Chinese American women. At the same time, she offers a complex and subtle discussion of the interplay of ethnic and class factors within New York's garment industry. Passionately told and prodigiously documented, Holding Up More Than Half the Sky examines the journey of a community's women through an era of change in the home, on the shop floor, and walking the picket line.
Holding the Calm: The Secret to Resolving Conflict and Defusing Tension
by Hesha AbramsHolding the Calm is a practical and immediately useful guide that meticulously lays out twenty concrete, easy-to-use tools for defusing tension, settling cases, resolving disputes, and rechanneling arguments.How do you stop conflict? Settle disputes? Handle someone who is yelling at you, crying, or just won't speak? How do you find a solution when a solution seems impossible? Holding the Calm shares the secrets that enable everyone to avoid, minimize, or resolve conflict.Popular master mediator Hesha Abrams has tens of thousands of hours in the trenches mediating human conflict, and she shares her pragmatic wisdom in digestible bites that detail how to improve situations and solve difficult problems between human beings, from family and workplace disputes to complex commercial and global conflicts. Learn how to Speak into the ears that hear you Be the grown-up in the room Listen to what is not said Create small, winnable victoriesPractical, inspirational, and full of accessible tools you can use right now, Holding the Calm proves that you don't need an advanced degree or certification to minimize challenges and defuse tension between real people, businesses, and countries.
Holding the Line: Inside Trump's Pentagon with Secretary Mattis
by Guy M. Snodgrass"This is the memoir America wishes Jim Mattis had written." —The Washington PostAn insider's sometimes shocking account of how Defense Secretary James Mattis led the US military through global challenges while serving as a crucial check on the Trump Administration.For nearly two years as Trump's Secretary of Defense, General James Mattis maintained a complicated relationship with the President. A lifelong Marine widely considered to be one of America's greatest generals, Mattis was committed to keeping America safe. Yet he served a President whose actions were frequently unpredictable and impulsive with far-reaching consequences. Often described as the administration's "adult in the room," Mattis has said very little about his difficult role, and since his resignation has kept his views of the President and his policies private. Now, Mattis's former chief speechwriter and communications director, Guy M. Snodgrass, brings readers behind that curtain. Drawing on his seventeen months working with Mattis, Snodgrass reveals how one of the nation's greatest generals walked a political tightrope while leading the world's most powerful military.Snodgrass gives us a fly-on-the-wall view as Mattis... • Reacted when learning about major policy decisions via Twitter rather than from the White House. • Minimized the damage done to our allies and diplomatic partners. • Slow-rolled some of Trump's most controversial measures, with no intention of following through.As the first book written by an insider with firsthand knowledge of key decisions and moments in history, Holding the Line is a must-read for those who care about the presidency and America's national security. It's filled with never-before-told stories that will both alarm and reassure, a testament to the quiet and steady efforts of General Mattis and the dedicated men and women he led at the Department of Defense.
Holding the Line: Women in the Great Arizona Mine Strike of 1983
by Barbara KingsolverHolding the Line, Barbara Kingsolver's first non-fiction book, is the story of women's lives transformed by an a signal event. Set in the small mining towns of Arizona, it is part oral history and part social criticism, exploring the process of empowerment which occurs when people work together as a community. Like Kingsolver's award-winning novels, Holding the Line is a beautifully written book grounded on the strength of its characters. Hundreds of families held the line in the 1983 strike against Phelps Dodge Copper in Arizona. After more than a year the strikers lost their union certification, but the battle permanently altered the social order in these small, predominantly Hispanic mining towns. At the time the strike began, many women said they couldn't leave the house without their husband's permission. Yet, when injunctions barred union men from picketing, their wives and daughters turned out for the daily picket lines. When the strike dragged on and men left to seek jobs elsewhere, women continued to picket, organize support, and defend their rights even when the towns were occupied by the National Guard. "Nothing can ever be the same as it was before," said Diane McCormick of the Morenci Miners Women's Auxiliary. "Look at us. At the beginning of this strike, we were just a bunch of ladies. "
Holiday Makers: Understanding The Impact Of Leisure And Travel
by Jost KrippendorfThe Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work and leisure. The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outlines positive steps to reconcile people's holiday requirements with the world's economic and social structures.
Holistic Active Management of Non-Performing Loans
by Claudio ScardoviThis book discusses the most critical issues relating to the recovery of bad loans - a major problem that European banks urgently need to address and resolve. The book describes, in an innovative but also pragmatic way, the new approaches, techniques, and models for optimal management of non-performing loans (NPLs) and the maximization of their recovery value. Drawing on a rigorous academic background and the latest real-life experiences of major European banks, it details a novel means of dealing with NPLs based on velocity, the holistic use of tools and "accelerators", and the active management of collaterals. Also, there is a specific focus on the smart use of "big data" and on the development of "bad banks", at both the single bank and the system-wide level. Ultimately, credit workout is defined as a core capability for any competitive bank - and as a quite interesting business opportunity for independent, specialized "alpha" players.
Holistic Assessment of Process Mining in Indirect Procurement (BestMasters)
by Vaishali PawarIn today’s highly competitive world where digitalization has become need of the hour, companies struggle to carry out digital transformation in the most efficient manner. Process mining is one of the techniques which enable proficient digital transformation and is gaining importance. Companies aspiring to implement process mining and profit from its benefits lack a step-by-step guide covering holistic view to judge the feasibility of process mining within their organization. Therefore, this book focuses on preparing a business case template covering an integrated holistic concept specific to process mining. The aim is to evaluate a feasibility check for organizations that are willing to implement process mining in procurement process. The business case focusses on three aspects: how to execute technical feasibility check, data quality analysis and a financial case. The author discovered that it was extremely vital to carry out process mining readiness check before taking decision to implement it, to enable organized decision and avoid financial losses resulting from failed implementation. Thus, the business case blueprint will provide companies a step-by-step guide to prepare organizations and explore the limitless potential of process mining as a tool. This could be seen as a stepping-stone towards achieving a resourceful and effective digital transformation to prepare for the future.
Holistic Business Model Transformation: Systematic Process Digitization with the Support of the MITO Method Tool
by Hartmut F. BinnerThis book describes the control loop-oriented change management process for implementing a digital business model via the holistic Organization 4.0 MITO configuration management. The content chapter structure of this MITO book with the description of the different transformation design views is based on the higher-level operational control loop principle within the MITO model segments shown in Figure 1. Whereby the management segment (M) is still subdivided on the default side into the process-related management segment and on the feedback side into the fact-related management segment. The MITO business model based on this supplements the 5 model segments with the downstream customer and upstream supplier segments and integrates the hierarchical process level model into the MITO model representation for the conception of the process-oriented target, management and control system.This book is a translation of the original German 1st edition Ganzheitliche Businessmodell-Transformation by Hartmut F. Binner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Holistic Flexibility for Systems Thinking and Practice (Systems Thinking)
by Rajneesh ChowdhuryThis book explores how the conceptual lens of Holistic Flexibility presents new advancements in systems thinking. Systems thinking is often associated with frameworks and methodologies that often confine the discipline to academic circles in operations research and management science (OR/MS). Holistic Flexibility for Systems Thinking and Practice challenges this status-quo and talks about systems thinking as a state of mind, giving it a cognitive character.The book presents both theoretical deliberations and practitioner cases of Holistic Flexibility. The development of systems thinking in OR/MS is described leading to the latest debates on the subject and the key pillars of Holistic Flexibility are discussed in detail. A range of case studies are presented that offer a firsthand experience of Holistic Flexibility in practice. Learnings are drawn to highlight the importance of a spiritual approach in management, an understanding which is used to further develop the conceptual lens of Holistic Flexibility since it was first introduced. This book presents a range of competencies required for systems practitioners to address and respond to complex situations in an interconnected world.A bold attempt to pragmatize systems thinking and systems practice, the ideas presented in this book weave a thread between the development of the discipline, current debates, and what lies ahead. It will be highly beneficial for OR/MS researchers and graduate students who are interested in systems thinking as well as researchers interested in connecting modern management thinking and Eastern mysticism.
Holistic Goat Care: A Comprehensive Guide to Raising Healthy Animals, Preventing Common Ailments, and Troubleshooting Problems
by Gianaclis Caldwell"Practical, well written, and comprehensive. . . . Read this book cover to cover, or keep it handy as a reference for all aspects of goat care."—Sarah Flack, author of The Art and Science of Grazing This one-of-a-kind guide will empower even novice goat owners, offering expert guidance on maintaining a healthy herd—whether they are dairy, meat, fiber, or pet goats Goats have provided humankind with essential products for centuries; indeed, they bear the noble distinction of being the first domesticated farm animal. From providing milk and meat for sustenance and fiber and hides for clothing and shelter to carrying packs and clearing brush, there isn’t much that goats cannot do. Managing goats successfully requires an understanding of how nature designed them to thrive, including nutritional and psychological needs, as well as how to identify a problem and intercede before it’s too late. For more than a decade, Gianaclis Caldwell and her family have operated Pholia Farm Creamery, an off-grid, raw milk goat cheese dairy. In Holistic Goat Care, Caldwell offers readers a comprehensive guide to maintaining a healthy herd of goats, whether they are dairy goats, meat goats, fiber goats, or pet goats. Holistic Goat Care will empower even novice goat owners to confidently diagnose and treat most of the ailments that goats might experience. For the experienced goat farmer, the book offers a depth of insight and approaches to treatment not found in any other book. Caldwell places special emphasis throughout on holistic, natural, and alternative approaches to caring for goats, including information on: Handling and managing goats using their natural instincts as an asset Developing good farm management practices such as appropriate housing and fencing systems and manure and mortality management Making feeding decisions based on understanding goats’ ruminant digestive system and their evolutionary needs Growing forage and garden crops as feed and utilizing wild browse Troubleshooting health problems based on assessing symptoms Implementing advanced health procedures such as pain control, fecal testing, and transplanting rumen microbes from healthy to sick goats Diagnosing, treating, and preventing more than 75 common goat ailments Whether your herd is two or two hundred, this first-of-its-kind, comprehensive book will help you keep your goats healthy, safe, and productive and give you a deep and enjoyable insight into the wondrous creature that is the goat.
Holistic Innovation: Innovation Paradigm Explorations in the New Era
by Jin ChenThis book is a new exploration of the paradigm of innovation with Chinese characteristics in the context of a new era. Based on the evolution of innovation paradigm theories at domestic and international level, the book initiates a dialogue between Eastern and Western innovation theories. The book proposes "holistic innovation" which is defined as an open, collaborative, and total innovation under the guidance of strategy, in order to make effective allocation of resources. This book further discusses and summarizes the application of holistic innovation in the upgrading of global value chains, China's high value-added manufacturing, the urban Internet, rural development, and other related corporate and industrial cases, regional development, and national strategies.
Holistic Innovation: The Next Generation of Innovation Management? (Management for Professionals)
by Zita K. Lucius Svenja Damberg Barbara BlenskiCompanies and institutions face complex challenges due to ongoing societal changes that are unpredictable and dynamic, making the urgency for sustainable development impossible to ignore. The focus has shifted toward long-term transformation, driving organizations toward lasting renewal both operationally and strategically. Corporate evolution is not a quick fix—it disrupts established frameworks, reconfigures processes, and breaks with long-standing traditions to create future-oriented paradigms. This book shows that change in the business world spans various dimensions, including business models, supply chains, organizational methods, innovation initiatives, and internal dynamics, all requiring a comprehensive approach in the digital age. With exponential technological advancement, innovation transcends traditional management, becoming the key force behind an organization’s future. This book explores innovation’s role in fostering organizational resilience and longevity, offering expert insights and a framework for holistic innovation that guides readers through the complex ecosystem of transformative change toward lasting prosperity.
Holistic Leadership Resilience: Whole Life Lessons From The Third Sector
by Patricia ArmstrongDrawing on decades of experience in the charity sector and enriched by real‑life examples, this book helps readers to consider how to be a more resilient leader and explores why a whole‑life approach could be a gamechanger in today’s world.The world we live and work in has changed exponentially over the last few years, and all sectors share an increased emphasis on sustainability, self‑care, and resilience. But these last two concepts appear contradictory: how can we keep bouncing back from setbacks when we need a break? Based on her doctoral study carried out over three years – and almost 20 years heading up the Third‑Sector leadership body in Scotland – Patricia Armstrong shows that resilience is much more holistic than previously thought. It’s not just about what we do that keeps us resilient; it’s also how we think and how we take into account the environment around us. Readers will find new thinking, tools to help assess where focus is needed, and ways to consider proactive resilience through a new lens so that when the next setback hits, the drop is not so deep and recovery is not so steep. This book comes from the perspective of charity leadership and working in the small country of Scotland, but it offers big lessons which are relevant globally.Current and aspiring leaders working in all sectors will enjoy and appreciate this book’s focus on proactive resilience – putting us all in a better position to look after our well‑being and get through to fight another day (and maybe even enjoy the challenge)!
Holistic Leadership: A New Paradigm for Today's Leaders
by Satinder DhimanThis book suggests that the solution to the current leadership crisis lies in leaders' self-cultivation process, emanating from their deepest values and culminating in their contribution to the common good. Traditional approaches to leadership rarely provide any permeating or systematic framework to garner a sense of higher purpose or nurture deeper moral and spiritual dimensions of leaders. Learning to be an effective leader requires a level of personal transformation on the continuum of self, spirit, and service.Synthesizing the best of contemporary approaches to leadership in a holistic manner, this book presents a unique model of leadership that is built on the sound principles of Self-Motivation, Personal Mastery, Creativity and Flow, Emotional Intelligence, Optimal Performance, Appreciative Inquiry, Authentic Leadership, Transformational Leadership, Positive Psychology, Moral Philosophy, and Wisdom Traditions of the world. This broad interdisciplinary approach is well-suited to effectively address the multifaceted issues faced by contemporary organizations and leaders. It will be of great interest to graduate business and organizational leadership students and faculty as well as corporate leaders.
Holistic Management, Third Edition: A Commonsense Revolution to Restore Our Environment
by Allan SavoryFossil fuels and livestock grazing are often targeted as major culprits behind climate change and desertification. But Allan Savory, cofounder of the Savory Institute, begs to differ. The bigger problem, he warns, is our mismanagement of resources. Livestock grazing is not the problem; it's how we graze livestock. If we don't change the way we approach land management, irreparable harm from climate change could continue long after we replace fossil fuels with environmentally benign energy sources. Holistic management is a systems-thinking approach for managing resources developed by Savory decades ago after observing the devastation of desertification in his native Southern Rhodesia (now Zimbabwe). Properly managed livestock are key to restoring the world's grassland soils, the major sink for atmospheric carbon, and minimizing the most damaging impacts on humans and the natural world. This book updates Savory's paradigm-changing vision for reversing desertification, stemming the loss of biodiversity, and eliminating fundamental causes of human impoverishment throughout the world, and climate change. Reorganized chapters make it easier for readers to understand the framework for Holistic Management and the four key insights that underlie it. New color photographs showcase before-and-after examples of land restored by livestock. This long-anticipated new edition is written for new generations of ranchers, farmers, eco- and social entrepreneurs, and development professionals working to address global environmental and social degradation. It offers new hope that a sustainable future for humankind and the world we depend on is within reach.
Holistic Sustainability Through Craft-Design Collaboration (Routledge Studies in Sustainability)
by Rebecca ReubensThis book explores the intersection of craft, design and sustainability in the developing world. It argues that most sustainable design approaches and efforts fall short of implementing holistic sustainability, and in order to reach this goal, design must be underpinned by alternatives to the mainstream, technology-intensive, industrial design paradigm. Renewable materials such as bamboo, cork and hemp – which are abundantly available in the developing world – have the potential to be a viable resource base for sustainable development. Current sustainable design initiatives and approaches already recontextualize these materials using industrial techniques and technologies. However, these efforts fall short of impacting holistic sustainability and tend to focus on the ecological aspect. This book offers the development of one alternative to design for holistic sustainability, called the Rhizome Approach, which draws on existing sustainability praxis and craft. Holistic Sustainability Through Craft-Design Collaboration includes customizable tools which aim to empower designers to guide and evaluate their own designs. Through these tools, and the Rhizome Approach in general, the book aims to enable designers, and students of design, to move beyond green and sustainable design, to holistic sustainability design.
Holistische Social-Media-Strategien: Innovative Unternehmenspraxis: Insights, Strategien und Impulse
by Gabriele Schuster Anne-Kristin LangnerDieses Buch nimmt eine Einordnung von Social Media aus verschiedenen Perspektiven vor und eröffnet damit eine ganzheitliche Annäherung. Social Media ist mittlerweile ein mächtiges, erfolgskritisches Instrument in Unternehmen, das weitreichende Auswirkungen auf so unterschiedliche Bereiche wie Kommunikation, Design, Ökonomie, Marketing und sogar das Konzept des sozialen Zusammenhalts hat.Trotz der zunehmenden Professionalisierung und Ausdifferenzierung fehlt nach wie vor ein tieferes Verständnis für die Herausforderungen und Potenziale von Social Media. Die Autor:innen dieses Werkes liefern wertvolle Erkenntnisse und Impulse für Unternehmen und Organisationen, um eine ganzheitliche und strategische Herangehensweise an Social Media zu entwickeln.Mit Beiträgen von:Tamara BreslerCarola FeltkampCarsten GiebeProf. Dr. Olaf HartigProf. Dr. Brigitte HuberProf. Dr. Tobias KestingProf. Dr. Sonja KloseProf. Dr. Ralf T. KreutzerProf. Dr. Vera Lenz-Kesekamp Prof. Dr. Jan-Paul LüdtkeProf. Dr. Pascal MandelartzProf. Steffi NeukirchenProf. Andrea NienhausMelisa ÖzcanProf. Dr. Jan PieperProf. Dr. Jonas PolfußFrederic PommerinProf. Dr. Johannes SchoderAnnette SchröderProf. Dr. David WagnerProf. Dr. Daniel WeberProf. Dr. Klaus WildhirtProf. Dr. Atilla WohllebeJudith Zeeb