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How Come That Idiot's Rich and I'm Not?
by Robert SheminIn How Come That Idiot’s Rich and I’m Not? bestselling author Robert Shemin reveals for the first time the inner-circle secrets of the mega-wealthy. Have you ever wondered why some people attract wealth while others stay financially trapped and in debt? The key is wealth-friendly, upside-down thinking. Stick with all the old moneymaking rules and stay broke. Break them and get rich. This is the book that shows you how. We’ve all read about the college kid who made millions on a brainstorm, or the couple who made a fortune in real estate, or the guy in his thirties who waved good-bye to his boss and now lives on his investments. But until now, how they did it—the rules they followed or flouted, the tricks they stumbled on—have remained a mystery. That’s about to change. Whether you’ve been trying to get rich but haven’t quite made it yet, or just need the confidence to dream big, this is the book for you. As experienced as Shemin is at showing high-net-worth individuals how to get richer, his real love is helping self-described “financial disasters” earn millions. And he uses his own odds-defying story to illustrate the outside-the-box thinking that gets the job done. Here, you’ll learn how to: • set only one powerful success goal—and make it a big one • play while your money goes to work • stop building someone else’s business and start building your own • live and think like a millionaire while you’re becoming one • use the power and “smarts” of other Rich Idiots to help you join the Rich Idiot Club • add OPI (other people’s ideas), OPT (other people’s time), and OPE (other people’s experience) to do less and make more • tap into timeless secrets that unlock the energy and spiritual power of money Learn which three assets you must own to become a Rich Idiot and how to obtain them with little or no money of your own. Learn why Rich Idiots outearn almost all the so-called wealth experts and how you can, too. Above all, learn how doing just one thing a day will bring you to your big goal. In this book, the first to show you what it really takes to achieve financial abundance, Shemin illustrates in a fun, witty way how going against the grain is, in fact, the surest way to gain. Spend just a few pages with Robert and his Rich Idiot friends and you’ll be convinced that “if they could do it, I can do it. ” From the Hardcover edition.
How Companies Get Smarter: Taking Chances and Making Mistakes
by Jeffrey PfefferCompanies often pay lip service to getting smarter, but few do what is required to accomplish that lofty goal. This chapter provides some examples and guidelines for how to think more deeply about organizational learning.
How Companies Lie
by A. Larry Elliott Richard J. SchrothUsing Enron as the touchstone, bus. authorities Elliot and Schroth show investors how to think about and measure the candor of corp. , the Wall Street players, and their supporters. The collapse of Enron is definitive proof that the way companies are run -- the gap between what they say is reality and what is really the case -- is frightening. And this gap has severe implications for millions of people who are employees of and investors in these companies. Shows investors the questions that need to be asked to get a handle on the performance reality of companies. In return, corp. America must answer these questions with the true facts of corp. performance and value. "There are ways for investors to spot corp. smoke and mirrors and challenge the players. "
How Companies Win
by Rick Kash David CalhounFor the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools-most notably supply-chain management-are no longer enough. In a new digital age characterized by over-supply and too many product types in almost every market, the new challenge is to locate and capture the elusive pools of high-profit demand. Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world's most admired companies, including Best Buy, Anheuser-Busch, Hershey's, and Allstate. At the heart of this powerful new business model is an achievable vision for a new kind of winning company, one that uses sophisticated new tools and techniques to discover, characterize, and then serve these pools of high-profit demand-and in the process gain pricing power in that market. Kash and Calhoun show how to use everything from social networks to more revealing and effective consumer-research techniques and then introduce the demand chain, the logical new partner to your supply chain. The authors' principles, case histories, and insights will help your business run faster, cut costs, and become better able to deliver high-quality products and services, even in the tightest economic climate. How Companies Win is a compelling call to action to engage every level within a company, small or large, local or global.
How Competition for the Future Is Different
by Gary Hamel C. K. PrahaladTo compete successfully for the future, senior managers must first understand the profound differences between competing for the future and competing in the present. This chapter shows that competing for the future requires not only a redefinition of strategy, but also a redefinition of top management's role in creating strategy.
How Connecting with the Groundswell Transforms Your Company: Embracing Social Technology-The Road to Success
by Charlene Li Josh BernoffOnce you've engaged with the ever-expanding community of social technology users that inhabit the groundswell, your organization goes through a mental shift-you become so engaged with your customers that you walk in step with their needs and wants. But this mental shift doesn't happen overnight. And the fact is, many business leaders feel unready to take the plunge. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff answer a fundamental question: How can I get my company to engage with the groundswell? They offer a wealth of techniques, focusing on case studies of two huge companies-Dell and Unilever-that gradually, and at times quite painfully, transformed their traditional marketing and customer support organizations into organizations led by the groundswell. The authors describe three essential elements to this kind of transformation: take a step-by-step approach, have a vision and a plan, and win executive support. The chapter concludes with practical advice for starting your company on the path to success within the groundswell. This chapter was originally published as Chapter 11 of "Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies."
How Consultants Shape Nonprofits: Shared Values, Unintended Consequences (Stanford Social Innovation Review Books)
by Leah Margareta Reisman Ph.D.Groundbreaking research illuminates the pivotal, problematic role of consultants in the nonprofit world. The nonprofit sector leans heavily on consultants to guide strategic planning, advise on fundraising strategy, gather data on program effectiveness and more. How Consultants Shape Nonprofits explores how consultants, while working diligently to customize solutions for their clients, reinforce status-quo practices and ideas while prioritizing the opinions of people in power (nonprofit funders, leaders, etc.) over those of lower-level staff and communities. Consultants thus leave unaddressed some of the most pernicious problems in the nonprofit sector. The book's important conclusions about the complex role of consultants in the nonprofit world are based on more than a year of ethnographic research and nearly 200 interviews with practitioners. Dr. Reisman concludes with guidance on how consultants, nonprofit leaders, and donors can better collaborate, and overcome traditional "blind spots" in the nonprofit-consultant relationship.
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
by William Winston Dennis J CahillVenture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
How Cool Brands Stay Hot
by Mattias Behrer Joeri Van Den BerghGeneration Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd edition of How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.
How Cool Brands Stay Hot: Branding to Generations Y and Z
by Mattias Behrer Joeri Van Den BerghHow Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, Converse, MTV and Forever21, it guides you in developing the right strategies to reach this critical age group and leave a lasting impact on your business. Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.
How Could This Happen?: Managing Errors in Organizations
by Jan U. HagenThe first comprehensive reference work on error management, blending the latest thinking with state of the art industry practice on how organizations can learn from mistakes. Even today the reality of error management in some organizations is simple: “Don’t make mistakes. And if you do, you’re on your own unless you can blame someone else.” In most, it has moved on but it is still often centered around quality control, with Six Sigma Black Belts seeking to eradicate errors with an unattainable goal of zero. But the best organizations have gone further. They understand that mistakes happen, be they systemic or human. They have realized that rather than being stigmatized, errors have to be openly discussed, analyzed, and used as a source for learning. In How Could This Happen? Jan Hagen collects insights from the leading academics in this field – covering the prerequisites for error reporting, such as psychological safety, organizational learning and innovation, safety management systems, and the influence of senior leadership behavior on the reporting climate. This research is complemented by contributions from practitioners who write about their professional experiences of error management. They provide not only ideas for implementation but also offer an inside view of highly demanding work environments, such as flight operations in the military and operating nuclear submarines. Every organization makes mistakes. Not every organization learns from them. It’s the job of leaders to create the culture and processes that enable that to happen. Hagen and his team show you how.
How Countries Go Broke: Principles for Navigating the Big Debt Cycle, Where We Are Headed, and What We Should Do
by Ray Dalio*** THE #1 NEW YORK TIMES BESTSELLER ***'Advance copies of Ray Dalio&’s new book about how countries go broke have become a hot read in Washington' New York TimesAn urgent warning about the global economy from Ray Dalio, the #1 New York Times bestselling author of Principles. Do big government debts threaten our collective well-being? Are there limits to debt growth? Can a big, important reserve currency country like the United States really go broke – and what would that look like? For decades, politicians, policymakers and investors have debated these questions, but the answers have eluded them. In this groundbreaking book, Ray Dalio, one of the greatest investors of our time who anticipated the 2008 global financial crisis and the 2010–12 European debt crisis, shares for the first time his detailed explanation of what he calls the 'Big Debt Cycle'. Understanding this cycle is critical for helping policymakers, investors and the general public grasp where we are and where we are headed with the debt issue. Dalio's model points toward surprisingly straightforward solutions for dealing with the debt problems that the US, Europe, Japan and China face today.How Countries Go Broke also shows how these debt problems are related to the other forces – political within countries, geopolitical between countries, natural (droughts, floods and pandemics) and technological (most importantly, AI) – that together are causing what Dalio calls the 'Overall Big Cycle' changes in the world order. By reading this book, you will improve your understanding of what's happening now and what to do about it. 'This book is a gift to humanity . . . Ray provides a solution to what is the biggest and most certain threat to our prosperity' Henry M. Paulson Jr. 'An invaluable resource for policymakers, investors, and citizens' Lawrence H. Summers
How Countries Go Broke: The Big Cycle (Principles)
by Ray Dalio#1 NEW YORK TIMES BESTSELLER &“Advance copies of Ray Dalio&’s new book about how countries go broke have become a hot read in Washington.&” —The New York Times &“This book is a gift to humanity….Ray provides a solution to what is the biggest and most certain threat to our prosperity.&” —Henry M. Paulson Jr. &“An invaluable resource for policymakers, investors, and citizens.&” —Lawrence H. Summers An urgent warning about the American economy from Ray Dalio, the #1 New York Times bestselling author of Principles. Do big government debts threaten our collective well-being? Are there limits to debt growth? Can a big, important reserve currency country like the United States really go broke—and what would that look like? For decades, politicians, policymakers, and investors have debated these questions, but the answers have eluded them. In this groundbreaking book, Ray Dalio, one of the greatest investors of our time who anticipated the 2008 global financial crisis and the 2010–12 European debt crisis, shares for the first time his detailed explanation of what he calls the &“Big Debt Cycle.&” Understanding this cycle is critical for helping policymakers, investors, and the general public grasp where we are and where we are headed with the debt issue. Dalio&’s model points toward surprisingly straightforward solutions for dealing with the debt problems that the US, Europe, Japan, and China face today. How Countries Go Broke also shows how these debt problems are related to the other forces—political within countries, geopolitical between countries, natural (droughts, floods, and pandemics), and technological (most importantly, AI)—that together are causing what Dalio calls the &“Overall Big Cycle&” changes in the world order. By reading this book, you will improve your understanding of what&’s happening now and what to do about it.
How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold
by Maria BritoLearn to make creativity work for your career.Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and foster innovation.Creativity is the key to innovation in any business. How Creativity Rules the World shows that, despite contrary beliefs, creativity is an inexhaustible resource that can be learned by anyone.This timeless guide promises to make the creative process of billion-dollar entrepreneurs and successful seven-figure artists accessible and actionable for you. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds throughout the last 600 years.In How Creativity Rules the World, you will learn how to:Overcome limiting thoughts and dispel myths about creativity.Understand creativity through concrete data, historical passages, and examples of modern entrepreneurship.Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today.Employ creativity in an everyday context to produce extraordinary results.Contemporary art curator and writer of the popular newsletter, The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching struggling professionals, ranging from entrepreneurs to artists to CEOs. Proven by her students&’ creative successes, Maria will guide you to strike gold with your ideas as well.There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today&’s most precious skill.
How Credit-money Shapes the Economy: The United States in a Global System
by Robert GuttmannThis text examines money, credit, and economic activity in the increasingly integrated global economy. It focuses on the problems afflicting the United States as it adapts to the transformation of the world economy.
How Crises Shaped Economic Ideas and Policies
by Nicos ChristodoulakisThis book explores how successful the various tenets of economic thought have been in prognosticating or remedying economic crises. Examining key episodes in economic history, from famines in antiquity to present-day financial collapse, the author finds that several theories failed to cope with a crisis and lost their academic impact. The author also presents cases in which major theoretical innovations were achieved after the experience of a crisis as well as cases where a completely new theory was needed to explain and face the events. This book will appeal to researchers and scholars interested in understanding how theoretical developments in economics are affected by real-world economic crises.
How Customers Buy…& Why They Don't: Mapping and Managing the Buying Journey DNA
by Martyn R. LewisIn business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy…And Why They Don&’t offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.
How Customers Like to Buy
by Steve DeeryThis book takes a careful and detailed look at the personality types of buyers and the way the professional sales person needs to be aware of these when trying to make a sale.
How Customers Think: Essential Insights into the Mind of the Market
by Gerald ZaltmanHow to unlock the hidden 95 percent of the customer's mind that traditional marketing methods have never reached. This title provides a practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers, and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
How Data Can Manage Global Health Pandemics: Analyzing and Understanding COVID-19 (HIMSS Book Series)
by Rupa Mahanti"This book bridges the fields of health care and data to clarify how to use data to manage pandemics. Written while COVID-19 was raging, it identifies both effective practices and misfires, and is grounded in clear, research-based explanations of pandemics and data strategy….The author has written an essential book for students and professionals in both health care and data. While serving the needs of academics and experts, the book is accessible for the general reader." – Eileen Forrester, CEO of Forrester Leadership Group, Author of CMMI for Services, Guidelines for Superior Service "…Rupa Mahanti explores the connections between data and the human response to the spread of disease in her new book,... She recognizes the value of data and the kind of insight it can bring, while at the same time recognizing that using data to solve problems requires not just technology, but also leadership and courage. This is a book for people who want to better understand the role of data and people in solving human problems." -- Laura Sebastian-Coleman, Author of Meeting the Challenges of Data Quality Management In contrast to the 1918 Spanish flu pandemic which occurred in a non-digital age, the timing of the COVID-19 pandemic intersects with the digital age, characterized by the collection of large amounts of data and sophisticated technologies. Data and technology are being used to combat this digital age pandemic in ways that were not possible in the pre-digital age. Given the adverse impacts of pandemics in general and the COVID-19 pandemic in particular, it is imperative that people understand the meaning, origin of pandemics, related terms, trajectory of a new disease, butterfly effect of contagious diseases, factors governing the pandemic potential of a disease, strategies to combat a pandemic, role of data, data sharing, data strategy, data governance, analytics, and data visualization in managing pandemics, pandemic myths, critical success factors in managing pandemics, and lessons learned. How Data Can Manage Global Health Pandemics: Analyzing and Understanding COVID-19 discusses these elements with special reference to COVID-19. Dr. Rupa Mahanti is a business and data consultant and has expertise in different data management disciplines, business process improvement, regulatory reporting, quality management, and more. She is the author of Data Quality (ASQ Quality Press) and the series Data Governance: The Way Forward (Springer).
How Data Quality Affects our Understanding of the Earnings Distribution
by Reza Che DanielsThis open access book demonstrates how data quality issues affect all surveys and proposes methods that can be utilised to deal with the observable components of survey error in a statistically sound manner. This book begins by profiling the post-Apartheid period in South Africa's history when the sampling frame and survey methodology for household surveys was undergoing periodic changes due to the changing geopolitical landscape in the country. This book profiles how different components of error had disproportionate magnitudes in different survey years, including coverage error, sampling error, nonresponse error, measurement error, processing error and adjustment error. The parameters of interest concern the earnings distribution, but despite this outcome of interest, the discussion is generalizable to any question in a random sample survey of households or firms. This book then investigates questionnaire design and item nonresponse by building a response propensity model for the employee income question in two South African labour market surveys: the October Household Survey (OHS, 1997-1999) and the Labour Force Survey (LFS, 2000-2003). This time period isolates a period of changing questionnaire design for the income question. Finally, this book is concerned with how to employee income data with a mixture of continuous data, bounded response data and nonresponse. A variable with this mixture of data types is called coarse data. Because the income question consists of two parts -- an initial, exact income question and a bounded income follow-up question -- the resulting statistical distribution of employee income is both continuous and discrete. The book shows researchers how to appropriately deal with coarse income data using multiple imputation. The take-home message from this book is that researchers have a responsibility to treat data quality concerns in a statistically sound manner, rather than making adjustments to public-use data in arbitrary ways, often underpinned by undefensible assumptions about an implicit unobservable loss function in the data. The demonstration of how this can be done provides a replicable concept map with applicable methods that can be utilised in any sample survey.
How Deployments Affect Service Members
by James Hosek Laura L. Miller Jennifer Erin KavanaghTo offer insights into the challenges faced by active-duty service members deployed to Iraq and Afghanistan and their families in coping with these challenges, and the adequacy of defense manpower policy in assisting members and families, this monograph draws on the perspectives of economics, sociology, and psychology; provides a formal model of deployment and retention; reviews published work; reports on the results of focus groups conducted in each of the services; and presents findings from an analysis of survey data.
How Design Makes Us Think: And Feel and Do Things
by Sean AdamsFrom posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us.Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.
How Designers Are Transforming Healthcare
by Evonne Miller Abbe Winter Satyan ChariThis is an open access book.How Designers are Transforming Healthcare is a bold manifesto for change, demonstrating the value of a strategic design-led approach. Drawing on a rich array of real-world projects, this book illustrates how designers, in collaboration with clinicians and consumers, are co-creating transformative change across healthcare environments, products, services, and systems.In a fascinating multi-voice conversation, this book outlines how design methods and mindsets, including co-design, prototyping, design and futures thinking, facilitates creative problem-solving. The ideas, tools, and challenges in How Designers are Transforming Healthcare make it a vital text - a doer’s guide - for designers, clinicians, academics, consumers, and policymakers seeking innovative strategies for engagement, innovation and improvement in healthcare.
How Designers Think: The Design Process Demystified
by Bryan LawsonHow Designers Think is based on Bryan Lawson's many observations of designers at work, interviews with designers and their clients and collaborators. This extended work is the culmination of forty years' research and shows the belief that we all can, and do, design, and that we can learn to design better. The creative mind continues to have the power to surprise and this book aims to nurture and extend this creativity. Neither the earlier editions, nor this book, are intended as authoritative prescriptions of how designers should think but provide helpful advice on how to develop an understanding of design.In this fourth edition, Bryan Lawson continues to try and understand how designers think, to explore how they might be better educated and to develop techniques to assist them in their task. Some chapters have been revised and three completely new chapters added. The book is now intended to be read in conjunction with What Designers Know which is a companion volume. Some of the ideas previously discussed in the third edition of How Designers Think are now explored more thoroughly in What Designers Know. For the first time this fourth edition works towards a model of designing and the skills that collectively constitute the design process.