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How to Save $100 by Changing a Lightbulb and 101 Other Money-Saving Steps
by The Editors Of Bottom LineThis book, a compilation of the expert opinions of countless professionals will give you tips and suggestions on how to save money, economize and get more bang for your buck in several areas from your home and family, retirement, purchasing a car, travel, picking the right telephone service and much more.
How to Save a Failing Project: Chaos to Control
by Dennis C. Nagle Ralph R. Young DBA Steve M. Brady PMPYou CAN Turn Around A Failing Project!Poor project results are all too common and result in dissatisfied customers, users, and project staff. With countless people, goals, objectives, expectations, budgets, schedules, deliverables, and deadlines to consider, it can be difficult to keep projects in focus and on track. How to Save a Failing Project: Chaos to Control arms project managers with the tools and techniques needed to address these project challenges. The authors provide guidance to develop a project plan, establish a schedule for execution, identify project tracking mechanisms, and implement turnaround methods to avoid failure and regain control.With this valuable resource you will be able to:• Identify key factors leading to failure• Learn how to recover a failing project and minimize future risk• Better analyze your project by defining proper business objectives and goals• Gain insight on industry best practices for planning
How to Save the FMCG Industry: A Practical Guide for Building Collaboration between Suppliers and Retailers
by Chris LeachIn the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.
How to Say It Job Interviews
by Linda MatiasA pocket-sized companion providing smart interviewing principles for every job seeker. This guide offers the hands-on information, tools, and reallife scripts interviewees need to comfortably and effectively "pitch" themselves. With concrete examples of job-winning words and phrases, plus invaluable ideas on how to advertise skills, this resource includes: - Tactics to avoid self-consciousness and canned answers - Tips on how to anticipate questions - Strategies for framing responses with the organization's needs in mind - Techniques for responding assuredly to questions crafted to bring down your guard - A variety of solid, easy-to-implement tools to help ensure a winning job offer .
How to Say It at Work: Power Words, Phrases, and Communication Secrets for Getting Ahead
by Jack GriffinJack Griffin argues that it's vital to sell yourself--and your ideas--every day. In How to Say It at Work: Putting Yourself Across with Power Words, Phrases, Body Language and Communication Secrets, he offers practical advice for making your case whether your target is a supervisor, colleague, subordinate, client, vendor, or lender.
How to Say It on Your Resume
by Brad KarshAn insider shows how to tailor a résumé that sets applicants apart from a sea of candidates. Recruiting director Brad Karsh has worked with thousands of misguided job seekers. Now he?s putting his experience into print, with step-by-step guidelines to improve the wording, content, and format of any résumé. Knowing how employers choose candidates, the author shows how to make a résumé stand out. Whether readers are looking to make a career change, re-enter the workforce, find a first job, or acquire an internal position, Karsh demonstrates how to transform any résumé?and get results. Includes advice for: ? First jobs ? Re-entering the work force ? Applicants who have been laid off ? Career changes ? Older applicants ? And more .
How to Say It to Sell It
by Sue Hershkowitz-CooreBased on a unique, customer-centric approach to selling, How to Say It(r) to Sell Itprovides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.
How to Say It: Business to Business Selling
by Geoffrey JamesThere are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps.How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to:Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful Sales Process Sell to Top Executives Build Sales Partnerships Get a Customer Referral Accelerate Your Sales CycleWith How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.
How to Say It: Creating Complete Customer Satisfaction
by Jack GriffinA guide to effectively communicating with customers to create lasting—and repeat—business relationships. This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to: Speak the language of Yes by asking the right questions Get referrals through established customers Offer value through solutions, satisfaction, and trust Anticipate and preempt objections Own a problem by owning the solution .
How to Say It: Doing Business in Latin America
by Diran Kevin MichaelAn essential guide to doing business in Central and South America, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs for anyone doing business in Latin America. It features everything the reader needs to know-from getting an appointment to securing a contract. Doing business in Latin America can pose unique, substantial challenges to a non-native, and this book demystifies the entire process. From the two-hour "business lunch," at which no business is ever discussed, to handing out business cards the right way, Diran covers every crucial nuance. He also addresses: How things move at a much slower pace than most American business processes and deals How family truly comes before business, even if it means skipping an important meeting to take care of a loved one The importance of connections and mutual Acquaintances How to work with translators and bilingual assistants to get the job done Proper dress, body language, and gestures Tips on entertaining and giving and receiving gifts
How to Say It: Grantwriting
by Koch Deborah S.A guide to writing grant proposals tailored specifically to a donor?s interests, complete with step-by-step instructions and samples of winning proposals. In grant- seeking, words can go where the applicant can?t?the foundation boardroom, the corporation?s headquarters?so it?s important to use them as the strategic, powerful tools that they are. This book shows readers how to find, frame, and use words effectively to make the case for any organization and its projects. Readers are provided the tools for crafting a grant proposal that speaks directly to the funder?s interests. Grant-seekers will learn: ? How to find out which funders fit their project exactly ? Strategies for figuring out what each grant-maker is looking for ? Critical tips for crafting attention-grabbing proposals Koch shows readers how to write with a point of view that is geared to the funder?s interests and goals, while remaining true to the project. Packed with examples of winning proposals, and strategies for using words to inspire and convince, this is the must-have resource for any grant-seeker hoping to stand apart from the crowd. .
How to Say It: Marketing with New Media
by Lena Claxton Alison WooThe essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
How to Say It: Negotiating to Win
by Jim HennigA no-nonsense guide to closing the deal?that makes sense to everyone. Jim Hennig?s winning negotiating philosophy is based on finding and meeting the real needs of the other party through the use of questions, effective listening, honesty, integrity, sincere caring, and building partnerships. His approach is predicated on the idea that when people like you, they want to work with you, are likely to concede more often, become more sensitive to your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases, and real-life dialogues, How to Say It®: Negotiating to Win will help readers bring every negotiation to a happy close and meet their bottom line?while cultivating repeat clients who?ll enjoy doing business with them. .
How to Say It: Winning Words and Strategies to Get Noticed, Get Hired, andGet Ahead
by Jack GriffinTake control of your job, get noticed, and get ahead-no matter what's happening in the job market <P> Times are tough. There's no denying that. Most of us feel lucky enough just to have a job, let alone hope for a promotion. But who says a rough economy has to hold you back? "How to Say It: Be Indispensable at Work" will help you be the one who gets ahead when others are just getting by. <P> Jack Griffin shows you how to make yourself irreplaceable and indispensable in your workplace and in your industry. You'll learn how to demonstrate your value and potential to your boss, coworkers, and staff-as well as to prospective employers. This book will help you work wisely and well in any economy so you can build your career, your future, and your personal brand. You'll discover how to: <P> * Assess the state of your workplace, company, and industry. <P> * Take a frank inventory of your skills and competencies and sell them effectively.<P> * Master a set of simple formulas for building valuable connections in your workplace. <P> * Demonstrate that your organization cannot possibly manage without you. <P> * Get the best from everyone and give your best in return. <P> * Avoid pitfalls that can hold you back, get you canned, and cripple your future. <P> * Get best-case outcomes from worst-case scenarios.
How to Segment Industrial Markets
by Benson P. Shapiro Thomas V. BonomaThe difficulty of segmenting industrial markets has dissuaded companies from trying, despite the benefits they lose in terms of market analysis and selection. The problem is to identify the most useful variables. One way to do this is to arrange the five general segmentation criteria of demographics, operating variables, customer purchasing approaches, situational factors, and personal buyer characteristics, into a nested hierarchy. The segmentation criteria of the largest, outermost nest are general characteristics about industries and companies. Innermost nests are specific, subtle, and hard-to-assess traits.
How to Self Publish Inexpensive Books and Ebooks
by William AllanAre you a first-time author? Have you already published your first book and didn't like the experience? Or are you thinking of writing a book, but just dread the printing and marketing of it? Well How to Self Publish Inexpensive Books and Ebooks is the book for you.William Allan has written a book recounting his experience of getting his first book published into both print and ebook formats and promoting them. His first book, a short fictional crime story entitled Four Murders in a Small Town, can be purchased at www.fourmurdersinasmalltown.com in print format and at https://store.bookbaby.com/book/Four-Murders-in-a-Small-Town in ebook format.Allan's retired living on a fixed income, so he needed to find inexpensive but professional publishing options. Many first-time authors face similar financial constraints, having more words than money. Allan tells you what you need to know and what to be wary of in the publishing industry. He tells you how to organize your copyright page and all the other pre-book pages. He addresses editing, cover design, page layout and tax issues.Allan gives you an overview of the U.S. and Canadian book publishing industries and offers advice if you're thinking about print-on-demand publishing. Most importantly, he offers costs and details on 27 U.S. and 13 Canadian book publishers so you can tell what company might best fit your situation. He also offers details of 27 mostly smaller Canadian book publishers and eight children's book publishers.Allan then outlines the costs and details of getting an ebook at 30 publishers in the U.S. and Canada. In all, details of 105 book and ebook publishers are cited in the book. By citing so many publishers, his book includes printers specializing in every imaginable genre of book, including children's, religious, indigenous, fiction and nonfiction, novels, poetry, sports, travel, biographies, mysteries, environment, current affairs, children who are authors, humour, wellness, self help, graphic novels, cookbooks, drama, French, culture, historical, film and more, as well as translation services.It's a complete book for every first-time author. In fact, some of these publishers would print your book at no expense to the author if the content meets their submission lists. And Americans using Canadian publishers would pay considerably less due to the value of the Canadian dollar.Allan offers his picks for print and ebook winners, but he leaves it up to you to decide who to trust with your manuscript. After you get published, you need book launch and marketing advice. Allan offers that too. I offer options to help novelists as well. You spent all that time writing your book. Now you need How to Self Publish Inexpensive Book and Ebooks to help you get your masterpiece out to readers. Buy it today.An interview with author William Allan Author of How to Self Publish Inexpensive Books and EbooksThis interview is made possible thanks to Self Publishing Review www.selfpublishingreview.comTell us something about your book.The basics: what's it about?I tried to write the complete book for every first-time author. It covers how to organize your copyright page and all other pre-book pages. I address editing, cover design, page layout and tax issues. I include an overview of the U.S. and Canadian book publishing industries and I offer advice to anyone thinking about print-on-demand publishing. Most importantly, I offer cost and details on 27 U.S. and 13 Canadian book publishers and 30 ebook publishers. I also include details on 27 mostly smaller Canadian book publishers and eight children's book publishers. In all, 105 book and ebook publishers are cited in the book. By including so many publishers, the book lists printers specializing in every imaginable genre of book. After you get published, you need book launch and marketing advice. I offer that too. I also offer advice to novelist
How to Self Publish Inexpensive Books and Ebooks: U.S. Edition
by William Allan<P><P>There are many books telling you how to self publish your book for less than $100 or virtually free. They recommend CreateSpace or IngramSpark. Or Smashwords for ebooks. You can do that, but you will get a book that will look like it was self published and not a professional product that will compete with books from traditional publishers. <P><P>William Allan's new book will tell you: <br>- Why you need and how to get professional editing, cover design and page layout; <br>- Where to publish your manuscript; and <br>- Get online distribution and publication for as little as $245. It also tells you which three publishers offer extensive marketing and promotion with every proposal they issue to authors. Allan's book lists 12 reasons to self publish your book and 25 ways to market your book. <P><P>The title of this book emphasizes it is aimed at finding inexpensive, quality book publishers for authors so they can market their book with confidence. With the marketing advice in Allan's book, those authors will know their book has a far better chance than most of finding an audience and being successful. <P><P> There are no guarantees in the book publishing industry today. Allan cannot and will not guarantee your book will sell thousands of copies. <P><P>What he can guarantee, if you follow the ideas in this book, is you will enter the market with a book that has all the prerequisites for success. <P><P> You will be preparing to market a book people will want to read rather than a book they will be sorry they purchased.
How to Self-Publish for Under $100: The Step-by-Step Handbook to Publishing Your Book Without Breaking the Bank
by Cinquanta Cox-SmithWrite your own success story with this practical, comprehensive guide that covers everything from outline to marketing plan.No one understands the world of modern self-publishing better than author and entrepreneur Cinquanta Cox-Smith. Now she shares all her tips and tricks to finding success as a self-published author—without spending a fortune.From the benefits of beta readers to landing great endorsements, Cinquanta offers practical, detailed advice on every aspect of launching your own book. Going beyond ISBNs, covers and word count, you’ll learn about:Vanity publishingHybrid publishingSecrets to successful categorizingSEO (Search Engine Optimization)DiscountingBlog tours and endorsementsSelf-publishing on AmazonThe growing scene outside of Amazon
How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business
by Anaita SarkarAre you ready to supercharge your sales? When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you’re just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick. Anaita Sarkar, cofounder and CEO of Hero Packaging and founder of marketing company Sell Anything Online, shares a comprehensive toolkit of online actions and tips that you can put in motion immediately. With the help of case studies from experts across the industry, you’ll learn how to: Reinforce the foundational pillars that every small business needs for success. Create brand awareness and seamlessly convert your audience into loyal customers using a simple, proven marketing funnel. Maximise how different social media platforms are used to propel your business forward. Discover the “magic bucket” strategies for treating your customers like VIPs, building a community and developing brand ambassadors. Whether you’re mastering content creation, optimising email campaigns or exploring influencer collaborations, this guide has you covered. With How to Sell Anything Online, you’ll discover the secret sauce for consistent, profitable sales growth!
How to Sell Anything to Anybody
by Joe Girard Stanley H. Brown"Salesmen are made, not born. If I did it, you can do it." -- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORE CREATE A WINNING GAME PLAN FROM LOSING SALES KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE SELL AT A LOSS AND MAKE A FURTUNE
How to Sell Anything: What the Best Salespeople Know, Do, and Say
by Tom Bird Jeremy CassellBeat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve your performance and get you started on the path toward success you’ve always dreamed of and beyond.These sales professionals know what works and will arm you with all the trade secrets necessary to guarantee your continued success. Their pragmatic advice and dynamic sales tips will keep you one step ahead of the field, and most importantly, one step ahead of the customer.Find out how you can use your personality to perfect your sales technique and reach a deeper, more comprehensive understanding of customer needs. You will learn this secret and countless other strategies such as: Developing your personal “brand” Self-coaching Time management and the planning process Setting the right goals Foundations of effective influencing Asking the right questions Collaborative negotiation Prospecting with purpose Appeals to the customer and persuasive delivery Managing relationships
How to Sell Engineered Products
by Christean M. KappThis book is not a traditional book on sales. The focus is tactical as well as strategic. The book combines sales tactics and company strategy in a unique way and shows how they must complement each other for true success.
How to Sell More
by Harvard Business ReviewOver the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world's top business professors, consultants, trainers, and sales managers. In these collected essays, you'll learn how to: Effectively recruit, train, manage, and support these key employees Use smart pricing, promotions, and incentives to make your sales team more successful Avoid the biggest mistakes entrepreneurs make when pursuing their first sales Master the daily challenges of selling, from planning a sales call to handling a potential customer's toughest questionsMore than most workers, salespeople perform in a field where success is easily measured: How much did you sell today, this week, this quarter? If you're looking for ways to bump up those numbers, this book offers you valuable insights and practical tools.HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
How to Sell Out: The (Hidden) Cost of Being a Black Writer
by Chad SandersA timely, vulnerable, and cutting-edge exploration of the pressures and pitfalls of writing while Black in America in this urgently needed addition to the national conversation of race, money, and art.In the summer of 2020, when the nation was erupting in protest over the murder of George Floyd, Chad Sanders was quietly celebrating for selfish reasons. Why? After years of struggling to get his footing as a writer, he&’d finally landed a New York Times op-ed. He wrote an essay about the hollow messages of concern he&’d been receiving from white friends and colleagues. It went viral, and in the years that followed, he built a solid career as a creator—of books, podcasts, TV shows, and films—by mining his most painful experiences of being Black in America. Black pain for white money. For Sanders, this was a lucrative trade. One he thought he could work for the rest of his life. But it didn&’t take long for him to realize he, like so many other writers, was getting the short end of the stick. In How to Sell Out, Sanders draws on his personal experiences to offer a wry, darkly comic look at the invisible realities of making a living as a Black writer who writes about race. He relays stories of his time in the tech business, his experiences in TV writers&’ rooms, his childhood participation in Jack and Jill, his family and relationships, and the struggles of sharing his racial trauma in exchange for cash. Combining meditations on historical and current events and the intersection of race and class with short creative essays, Sanders sculpts a freewheeling arc that is as funny as it is moving and thought-provoking.
How to Sell Technical Services and Equipment
by James R. HuttonAuthor James R. Hutton shares his decades of experience in the petroleum industry to help readers master the challenge of industrial sales. In How to Sell Technical Services and Equipment, Hutton covers the many aspects involved in B2B sales, with product knowledge being the key to success. Hutton breaks down the process into separate chapters covering more than 60 different topics ranging from identifying the decision makers and gathering intelligence, to handling unpleasant customers and introducing new products. Sales professionals, sales manager, and senior executives in all industries will find the information found in this book to be invaluable. Key Features: • Learn how to respond to tough situations • Learn how to best manage time • Learn how to close the sale • Learn how to impress customers • Learn how to prospect for new business • Learn how to strike responsive chords • Learn how to send out the right signals so the right signals come back