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How to Write Successful Business and Management Essays (SAGE Study Skills Series)
by Patrick Tissington Markus HaselA systematic guide to successfully producing written work for business and management degrees. The authors address the all-too-common pitfalls of essay assignments, as well as providing readers with a step-by-step programme to approach essay questions, both in coursework and exam contexts. New to the Second Edition: Relevance of writing skills to employability highlighted throughout Additional content on researching a topic New content on adapting writing for different audiences New content on academic writing tips Addition of useful websites Additional coverage of plagiarism More on critical evaluation More on changing requirements through different levels of study. Suitable for all business and management students looking to improve their essay writing skills. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills hub for tips, resources and videos on study success!
How to Write Successful Business and Management Essays (Student Success)
by Patrick Tissington Markus HaselA systematic guide to successfully producing written work for business and management degrees. The authors address the all-too-common pitfalls of essay assignments, as well as providing readers with a step-by-step programme to approach essay questions, both in coursework and exam contexts. New to the Second Edition: Relevance of writing skills to employability highlighted throughout Additional content on researching a topic New content on adapting writing for different audiences New content on academic writing tips Addition of useful websites Additional coverage of plagiarism More on critical evaluation More on changing requirements through different levels of study. Suitable for all business and management students looking to improve their essay writing skills. The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!
How to Write Successful Fundraising Appeals (The Jossey-Bass Nonprofit Guidebook Series #17)
by Mal WarwickIncludes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More... Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
How to Write Terrific Training Materials: Methods, Tools, and Techniques
by Jean BarbazetteNow you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers, course designers, and subject matter experts (SMEs) have about what it takes to develop training materials and how they can easily create the best training program in the shortest amount of time. "Jean is a master at providing her readers with new ideas and innovative approaches to the art of delivering excellent learning solutions. Our field has gone through so many changes and Jean is on top of them and out in front all at the same time. Bravo!" —Beverly Kaye, founder/chairman of the board, Career Systems International and coauthor of Help Them Grow or Watch Them Go "Barbazette has done it again: she has made your job easier with step-by-step guidelines for developing training materials. Jean covers the entire process in her typical easy-to-follow manner, simplifying the complicated and making you the hero! Don't miss this one!" —Elaine Biech, ebb associates inc. and author of The Business of Consulting "Once again master trainer Barbazette has provided an elegantly simple, step-by-step guide to what can often be the most tedious part of the training process: writing training materials that support and expand a learner's results. Both seasoned professional and newcomer will find this an easy-to-follow guide and valuable resource to be used over and over." —Eileen McDargh, president, McDargh Communications, and author of Talk Ain't Cheap — It's Priceless "Barbazette is back to fill another gap in the training literature. This extensive work on how and when to write training materials is chock-full of templates and other tools. Systematic and thorough, this is an exceptional guide for those wanting to efficiently create successful training interventions." —Jane Bozarth, Ed.D., eLearning Coordinator, State of North Carolina and author of Better Than Bullet Points
How to Write What You Love and Make a Living at It
by Dennis E. HensleyA writers’ writer shares his secrets The author of 49 books and over 3,000 articles, Dennis Hensley shares his secrets for making it as an author. He discusses how to find a distinctive style, how to make time to write, and how to negotiate contracts. In easy-to-follow steps, the book outlines the keys to contacting agents, securing copyrights, and selling manuscripts to more than one market. Lots of people want to make it as writers. Hensley tells you how to do it — and enjoy the process.
How to Write a Business Plan
by Brian FinchWhether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision. Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you'll need to get it right first time.
How to Write a Business Plan
by Brian FinchBusiness plans are required to raise finance for a new venture, sell a business or to provide a blueprint for management in the future. Without such a plan, no bank, venture capital house, or head office will consider finance for start-up or expansion. How to Write a Business Plan provides the expert guidance you will need to produce your plan. It leads you through the whole process step by step, covering all the important issues along the way, such as: structure of the plan; the proposal; the sales forecast; financial considerations; risk assessment; internal business plans. The future of your business may depend upon the business plan you produce and you only get one chance to make a good impression. This practical book will help you to get it right first time.
How to Write a Business Plan
by Brian FinchWhether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new ventureHow to Write a Business Plan provides invaluable help with sales, cash and profit forecasts and is supported by the inclusion of full-length plans available to download online. This new edition has been enhanced to cover digital developments like crowdfunding, online retailing and digital marketing. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Write a Business Plan
by Edwin T. Crego Jr.The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action You will learn how to: * Evaluate your company's capabilities, strengths, and weaknesses * Pinpoint the crucial elements of your competitive environment, including market, economic, and technological factors * Set realistic production/service, revenue, and overall operating goals and objectives * Develop and coordinate strategies that strengthen your company's production, marketing, research and development, organization and management, and financial systems * Identify and integrate customer requirements into your plan * Write the actual planning document and implement it to guide your company to greater productivity and profits * Implement your plan successfully * Obtain the capital you need to grow
How to Write a Business Plan
by Mike P. McKeeverStep-by-step advice on preparing a business plan You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to: figure out if your business idea will make money determine and forecast cash flow create profit and loss forecasts prepare marketing and personnel plans find potential sources of financing, and present your well-organized plan to lenders and other backers. This edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).
How to Write a Business Plan (9th edition)
by Mike MckeeverThis thorough guide describes the elements of a small business plan, shows how to apply financial and business planning techniques, and suggests financing sources for starting a new business. The seventh edition updates the list of resources in the last chapter. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures (Creating Success #1)
by Brian FinchIf you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures (Creating Success #69)
by Brian FinchWhether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture.Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures (Creating Success)
by Brian FinchIf you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 8th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Case-Based Essay
by William ElletWriting about a case is very different from talking about it. This chapter describes how to organize and write a logical, economical, and convincing case essay.
How to Write a Financial Report: Communicating Critical Financial Signs From the Numbers
by Tage C. TracyComplete guide to understanding and writing financial reports with clear communication Accompanying the hugely successful How to Read a Financial Report, How to Write a Financial Report is your non-specialist and jargon-simplified guide to the art of writing a financial report and effectively communicating critical financial information and operating results to your target audience. This book also covers utilizing different KPIs and types of reports and statements to convey a cohesive quantitative story to everyone reading your report, even if they aren't experts in accounting and finance. This book pays special attention to the “big three” financial statements, the differences between internal and external financial information/reports, and confidentiality factors, disclosure levels, and risk elements when deciding which information to include. This book also discusses important elements in financial reports, including: Providing an expanded understanding of the big three financial statements and how these act as the base food which feeds the financial reporting beast. Producing financial reports that keep the audience engaged, focused, and educated. Learning how to speak the base language of accounting and finance. Diving deeper into financial stability and operating results by using ratios, trends, and variance analyzes to improve financial reporting. Offering examples of real financial reports for hands on reference and use in the real world. With everything readers need to write, analyze, and communicate financial accounting reports, How to Write a Financial Report earns a well-deserved spot on the bookshelves of investors, lenders, business leaders, analysts, and managers seeking to improve their writing and comprehension skills, along with investors seeking to better understand where financial information comes from and how it is presented.
How to Write a Grant Proposal (Wiley Nonprofit Law, Finance And Management Ser.)
by James Aaron Quick Cheryl Carter NewStep-by-step guidance on how to write effective grants that get the funding you need. Complete with examples of fully-completed proposals, you'll also get an easy-to-use companion website containing guide sheets and templates that can be easily downloaded, customized, and printed. The authors provide examples of completed proposals and numerous case studies to demonstrate how the grant-seeking process typically works. Order your copy today!
How to Write a Great Business Plan (HBR Bestseller)
by William A. SahlmanEvery seasoned investor knows that detailed financial projections for a new company are an act of imagination. Nevertheless, most business plans pour far too much ink on the numbers--and far too little on the information that really matters. Why? William Sahlman suggests that a great business plan is one that focuses on a series of questions. These questions relate to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward. A great business plan is not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists. But one that asks the right questions is a powerful tool. A better deal, not to mention a better shot at success, awaits entrepreneurs who use it.
How to Write a Great Business Plan (Harvard Business Review Classics)
by William A. SahlmanJudging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: · The people--the individuals launching and leading the venture and outside parties providing key services or important resources · The opportunity--what the business will sell and to whom, and whether the venture can grow and how fast · The context--the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate · Risk and reward--what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
How to Write a Marketing Plan
by John WestwoodHow to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
How to Write a Marketing Plan
by John WestwoodHow to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success #4)
by John WestwoodA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success)
by John WestwoodHow to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success)
by John WestwoodA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Resume and Get a Job
by Luis CortesHow To Write A Résumé And Get A Job Finding a job can be nerve-racking. It's hard to know even where to begin: Where are jobs listed? What skills do you need? How can you make your résumé stand out? A job hunt involves many unspoken rules that can't be broken, and it's easy to unknowingly hurt your chances. In How to Write a Résumé and Get a Job, the Reverend Luis Cortés Jr. supplies you with the necessary information for securing a promising job. He will lead you through every step, from searching and applying to negotiating for a better salary, asking for benefits, and enjoying your success. A job isn't everything, but it is your key to a better future. Following Cortés's guidance ensures that your search will be a successful one.