- Table View
- List View
The Hidden Leader: Discover and Develop Greatness Within Your Company
by Scott K. Edinger Laurie SainThink you can spot the leaders in your company? Don’t assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem; the service rep who thinks outside the box and creates unshakeable customer loyalty. These are more than “good employees”. . . these are “hidden leaders”. . . and they are critical to an organization’s long-term success. Managers today need to make the most of all their resources—and The Hidden Leader shows them how to recognize and cultivate these talented but under utilized employees, who: Demonstrate integrity • Lead through authentic relationships • Focus on results • Work from clear customer purpose • Fulfill the value promise of the company Supported by real-world examples of hidden leaders in action—and QR codes readers can scan for instant access to online assessments—the book helps managers discover these secret saviors and enable them to deliver even greater value to customers.
Hidden Markov Models in Finance
by Rogemar S. Mamon Robert J. ElliottSince the groundbreaking research of Harry Markowitz into the application of operations research to the optimization of investment portfolios, finance has been one of the most important areas of application of operations research. The use of hidden Markov models (HMMs) has become one of the hottest areas of research for such applications to finance. This handbook offers systemic applications of different methodologies that have been used for decision making solutions to the financial problems of global markets. As the follow-up to the authors' Hidden Markov Models in Finance (2007), this offers the latest research developments and applications of HMMs to finance and other related fields. Amongst the fields of quantitative finance and actuarial science that will be covered are: interest rate theory, fixed-income instruments, currency market, annuity and insurance policies with option-embedded features, investment strategies, commodity markets, energy, high-frequency trading, credit risk, numerical algorithms, financial econometrics and operational risk. Hidden Markov Models in Finance: Further Developments and Applications, Volume II presents recent applications and case studies in finance and showcases the formulation of emerging potential applications of new research over the book's 11 chapters. This will benefit not only researchers in financial modeling, but also others in fields such as engineering, the physical sciences and social sciences. Ultimately the handbook should prove to be a valuable resource to dynamic researchers interested in taking full advantage of the power and versatility of HMMs in accurately and efficiently capturing many of the processes in the financial market.
Hidden Messages Managers Send
by Michael B. MccaskeyManagers enhance their understanding of communication by attending to images, settings, and body language. The imagery people use in their speech offers important clues regarding the world they inhabit. Because words are symbols, their meaning varies greatly depending on who is using them. A failure to understand this often results in misunderstandings between managers. The use of concrete as opposed to abstract words, of joking as a method of communicating risky statements, and of "I" rather than "we," often reveals important clues to meaning as does labeling, certain question-asking techniques, and evidence of either-or thinking.
The Hidden Persuaders
by Mark Crispin Miller Vance Packard"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
The Hidden Pleasures of Life: A New Way of Remembering the Past and Imagining the Future
by Theodore ZeldinThe story of a search for a new art of living. How can one escape from work colleagues who are bores and from organisations that thrive on stress? What new priorities can people give to their private lives? When the romantic ideal is disappointing, how else can affections be cultivated? If only a few can become rich, what substitute is there for dropping out? If religions and nations disagree, what other outcomes are possible beyond strife or doubt? Where there is too little freedom, what is the alternative to rebellion? When so much is unpredictable, what can replace ambition? Questions include: What is the great adventure of our time? What is a wasted life? How can people lose their illusions about themselves? What alternatives are there to being a rebel? What can the poor tell the rich? What could the rich tell the poor? How many ways of committing suicide are there? How can an unbeliever understand a believer? How can a religion change? How can prejudices be overcome? How can one think about the future, without trying to predict it or worrying about it? Is ridicule the most effective form of non-violent protest? How does one acquire a sense of humour? What stops people feeling completely at home in their own country? How many nations can one love at the same time? Why do so many people feel unappreciated, unloved and not fully alive? How else might women and men treat one another? What can replace the shortage of soul-mates? Is another kind of sexual revolution achievable? What can artists aim for beyond self-expression? What is more interesting than becoming a leader? What is the point of working so hard? Are there more amusing ways of earning a living? What else can one do in a hotel? What more can the young ask of their elders? Is remaining young at heart enough to avoid becoming old? What is worth knowing? What does it mean to be alive? Where can one find nourishment for the mind?
Hidden Potential: The Science of Achieving Greater Things
by Adam Grant#1 New York Times Bestseller&“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would&’ve helped me find a more joyful path to progress.&” —Serena Williams, 23-time Grand Slam singles tennis championThe #1 New York Times bestselling author of Think Again illuminates how we can elevate ourselves and others to unexpected heights.We live in a world that&’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn&’t knock, there are ways to build a door.Hidden Potential offers a new framework for raising aspirations and exceeding expectations. Adam Grant weaves together groundbreaking evidence, surprising insights, and vivid storytelling that takes us from the classroom to the boardroom, the playground to the Olympics, and underground to outer space. He shows that progress depends less on how hard you work than how well you learn. Growth is not about the genius you possess—it&’s about the character you develop. Grant explores how to build the character skills and motivational structures to realize our own potential, and how to design systems that create opportunities for those who have been underrated and overlooked.Many writers have chronicled the habits of superstars who accomplish great things. This book reveals how anyone can rise to achieve greater things. The true measure of your potential is not the height of the peak you&’ve reached, but how far you&’ve climbed to get there.
Hidden Potential: Rethinking Informality in South Asia (South Asia Development Forum)
by Maurizio Bussolo and Siddharth SharmaInformality remains widespread in South Asia despite decades of economic growth. The low earnings and high vulnerability in the informal sector make this a major development issue for the region. Yet, there is no consensus on its causes and consequences, with the debate polarized between a view that informality is a problem of regulatory evasion and should be eradicated, and another that equates informality with economic exclusion. Recent advances in analyzing informality as the outcome of firm dynamics in distorted economic environments can help reconcile them. Building on these advances, the approach adopted in this volume clarifies that there are different types of informality, with different drivers and consequences. The report has four main messages that underscore the need for a multipronged strategy. First, informality in South Asia is dominated by firms that happen to be outside the purview of regulations because they are small, as opposed to those that remain small to escape regulations. Second, reforms of business regulations tend to have small direct effects on the informal sector, although they could have sizable indirect impacts on it if they succeed in removing major inefficiencies in the broader economy. Third, e-commerce platforms offer new opportunities to informal firms and workers, but many of them lack complementary skills or credit to benefit from such technologies. Fourth, a combination of contributory and non-contributory programs recognizing the heterogenous saving capacities of informal workers may be necessary to achieve more universal coverage of social insurance.
The Hidden Potential of Sustainable Neighborhoods
by Harrison FrakerHow do you achieve effective low-carbon design beyond the building level? How do you create a community that is both livable and sustainable? More importantly, how do you know if you have succeeded? Harrison Fraker goes beyond abstract principles to provide a clear, in-depth evaluation of four first generation low-carbon neighborhoods in Europe, and shows how those lessons can be applied to the U. S. Using concrete performance data to gauge successes and failures, he presents a holistic model based on best practices. The four case studies are: Bo01 and Hammarby in Sweden, and Kronsberg and Vauban in Germany. Each was built deliberately to conserve resources: all are mixed-used, contain at least 1,000 units, and have aggressive goals for energy and water efficiency, recycling, and waste treatment. For each case study, Fraker explores the community's development process andgoals and objectives as they relate to urban form, transportation, green space, energy, water and waste systems, and a social agenda. For each model, he looks at overall performance and lessons learned. Later chapters compare the different strategies employed by the case-study communities and develop a comprehensive model of sustainability, looking specifically at how these lessons can be employed in the United States, with a focus on retrofitting existing communities. This whole-systems approach promises not only a smaller carbon footprint, but an enriched form of urban living. The Hidden Potential of Sustainable Neighborhoods will be especially useful for urban designers, architects, landscape architects, land use planners, local policymakers and NGOs, citizen activists, students of urban design, planning, architecture, and landscape architecture.
Hidden Power: What You Need to Know to Save Our Democracy
by Charles DerberPolitical parties and elections are increasingly political theatre, with real power hidden behind a smokescreen of propaganda, carefully manipulated cultural and religious wars, and voting rituals. But there is another kind of hidden power in America: the grassroots social movements working for progressive change. If the Democratic Party can ally with these movements, America can be returned to its people. Derber sees American history as a succession of regimes, each spanning several administrations. Since the end of the Civil War, regimes of hidden power, in which corporate interests control both parties behind the scenes, have alternated with more open, inclusive and democratic regimes. Derber details how and why these hidden power systems finally collapsed and what determined the types of regimes that succeeded them. Hidden Power reveals how the current regime, possibly the most corporate in history, has maintained power by intensifying the red/blue culture wars, supporting religious extremists, exploiting terrorism fears, and manipulating the electoral process. Will this latest corporate regime be replaced by one that is more progressive? Or it could turn even further right and yield to something even worse, a uniquely American form of fascism? The best hope for positive change lies in an alliance between the Democratic Party and the grass roots progressive movements that, Derber shows, have always been the catalysts for change. Hidden Power concludes with an impassioned argument for why this would be in the Democrats' best interests, as well as the country's, and a detailed program for exactly how to go about it. Thoughtful, eloquent, and compelling, Hidden Power offers real hope for restoring genuine democracy to America.
The Hidden Power of Relentless Stewardship: 5 Keys to Developing a World-Class Organization
by Don JerniganEverybody wants to be successful. Every leader wants her organization to achieve long-term viability. But nonprofits face special challenges. Don Jernigan, CEO of the largest Protestant healthcare system in the country, shows how you can build on the right foundation, creating an atmosphere of trust. That essential component of leadership can make any organization—faith-based or secular—outstanding in its field. He breaks down the strategies that have served him in his career, from staying true to your mission in times of trial, to rethinking your vision as circumstances change, to demonstrating your values in day-to-day work. Stories from his experiences in the healthcare sector vividly illustrate the lessons of this valuable guide to reinvigorating your organization. Throughout, the book lays out specific ways in which you can test your progress, measure your advances, and see more precisely how to achieve your goals.
The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations
by Rob Cross Andrew ParkerA powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. InThe Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"--a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
The Hidden Power of Systems Thinking: Governance in a Climate Emergency (Systems Thinking)
by Ray Ison Ed StrawThe Hidden Power of Systems Thinking: Governance in a Climate Emergency is a persuasive, lively book that shows how systems thinking can be harnessed to effect profound, complex change. In the age of the Anthropocene, the need for new ways of thinking and acting has become urgent. But patterns of obstacles are apparent in any action, be they corporate interests, lobbyists, or outdated political and government systems. Ison and Straw show how and why failure in governance is at the heart of the collective incapacity to tackle the climate and biodiversity emergencies. They go beyond analysis of the problem and demonstrate how incorporating systems thinking into governance at every level would enable us to break free of historical shackles. They propose 26 principles for systemic governance. This book will be inspiring reading for students applying their systemic methods, specialists in change management or public administration, activists for ‘whole system change’ and decision makers wanting to effect challenging transformations. It is for anyone with the ambition to create a sustainable and fair world.
The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers
by Becky CarrollA business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset--and boost your business--by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers--their least expensive, most easily acquired sales--to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego
Hidden Strengths: Unleashing the Crucial Leadership Skills You Already Have
by Milo Sindell Thuy SindellBooks like StrengthsFinder 2.0 have helped leaders discover their strengths--but they stop there. The Sindells argue that focusing only on your best abilities neglects a vital development opportunity. They show how to identify hidden strengths that can be quickly elevated into full strengths with attention and focus. Working mainly on your strengths can ultimately make you weaker, they argue--you need to continually add new skills, not rely on what you're already good at. And while most people assume that means they should try to turn their weaknesses into usable skills, the Sindells say that it takes too much time and effort --the ROI just isn't there. It's in the neglected middle skills, neither strengths nor weaknesses, that the most potent development opportunities lie. They're close enough to being strengths that putting your energy there can offer a powerful payoff. Using assessments, exercises, and case studies, the Sindells help you identify your most promising middle skills and create a plan to turn them into strengths. In today's work environment, not growing and stretching yourself translates into lack of innovation, stagnation, and obsolescence. Relying upon strengths is like relying upon training wheels - at a certain point you need to take them off in order to improve and grow.
Hidden Talent: The Emergence of Hollywood Agents
by Tom KemperThis is a history of Hollywood agents as they rose in the studio system in the late 1920s and early 1930s up through the 1940s, demonstrating the central role they played in the classical Hollywood period. Includes bibliographical references and index.
The Hidden Tier of Social Services: Frontline Workers' Provision of Informal Resources in the Public, Nonprofit, and Private Sectors (Elements in Public and Nonprofit Administration)
by Einat LaveeWhat do frontline social service providers do during client interactions when they lack adequate formal organizational resources to respond to clients' needs? To answer this question, this Element presents two large-scale qualitative studies of Israeli frontline providers of social services. Drawing on interviews of public-sector workers (Study 1, N=214), it introduces a widespread phenomenon, where the vast majority of frontline workers regularly provide a large range of informal personal resources (IFRs) to clients. Study 2 (N=84) then compares IFR provision between workers from the public, nonprofit and private sectors. The comparative analysis demonstrates how workers' rationale for providing personal resources to clients is shaped by particular role perceptions embedded in values, norms and behavioral expectations that vary by employment sector. The Element concludes by presenting ramifications of the phenomenon of IFR provision in terms of citizens' wellbeing, social inequality, gender relations and the future of work in public administration.
Hidden Truths: What Leaders Need to Hear But Are Rarely Told
by David FubiniPRAISE FOR HIDDEN TRUTHS "A must-read for new and aspiring CEOs who want to minimize pitfalls and maximize their impact. David Fubini leverages his 35+ years of experience working with CEOs to bring us concrete, real life, very practical, and insightful advice." —HUBERT JOLY, former Chairman and CEO, Best Buy "David has written an essential guide for the new CEO. Whether you are leading a public corporation or a major arts organization, Hidden Truths takes a productive approach to some of the most fundamental challenges of the role. David's counsel is practical, positive, and deeply relevant for all new leaders." —MEREDITH "MAX" HODGES, Executive Director, Boston Ballet "A McKinsey veteran writes yet another high-minded leadership book—pass the espresso with a 5-hour ENERGY chaser, right? Wrong. David Fubini takes readers behind the C-suite scenes at some of the best-known institutions in America, revealing the vulnerabilities of their leaders and their pragmatic, deeply human insights about how to drive change and achieve success. This isn't a book about theory. It's a book about reality, one in which striking access combines with hard-earned wisdom." —BRIAN MCGRORY, Editor, Boston Globe "Hidden Truths gives a unique, behind-the-scenes look at what the reality of leadership feels and looks like. Having experienced the challenge of leadership in military, academic, and business contexts I can readily say there are many important lessons learned for leaders of all types in this book." —ADMIRAL JAMES STAVRIDIS, USN, former Supreme Allied Commander, NATO "David Fubini has produced a practical, insightful, and engaging book. He has used his years of consulting access to see 'behind the curtain' and showcase the very real, day-to-day complexities and challenges of being a CEO. He offers powerful and timely suggestions for leaders of all types of organizations." —DOUG PARKER, Chairman and CEO, American Airlines "Many arrive in the C-suite with hard earned knowledge, but this is far from sufficient. Successful CEOs, whether in the corporate, educational, or not-for-profit sector, must be able to demonstrate a wisdom borne of knowing what to do, why to do it, and how and when to galvanize others to get the critical work of the organization done on a continuous basis. In his book, David Fubini brilliantly, simply, and compellingly bridges the gap between knowledge gleaned from research and lectures and the wisdom CEOs usually achieve painfully through the trial and error of practice. This well-documented compilation based on his varied experiences at the pinnacle of corporate and academic leadership will flatten the learning curve and enhance the day-to-day efforts of both aspiring and well-experienced CEOs. Truly a must-read!" —DEBORAH JEWELL-SHERMAN, Ed.D., Gregory R. Anrig Professor of Practice in Leadership, Harvard Graduate School of Education
The Hidden Wealth of Cities: Creating, Financing, and Managing Public Spaces
by Jon Kher Kaw Hyunji Lee Sameh WahbaIn every city, the urban spaces that form the public realm—ranging from city streets, neighborhood squares, and parks to public facilities such as libraries and markets—account for about one-third of the city’s total land area, on average. Despite this significance, the potential for these public-space assets—typically owned and managed by local governments—to transform urban life and city functioning is often overlooked for many reasons: other pressing city priorities arising from rapid urbanization, poor urban planning, and financial constraints. The resulting degradation of public spaces into congested, vehicle-centric, and polluted places often becomes a liability, creating a downward spiral that leads to a continuous drain on public resources and exacerbating various city problems. In contrast, the cities that invest in the creation of human-centered, environmentally sustainable, economically vibrant, and socially inclusive places—in partnership with government entities, communities, and other private stakeholders—perform better. They implement smart and sustainable strategies across their public space asset life cycles to yield returns on investment far exceeding monetary costs, ultimately enhancing city livability, resilience, and competitiveness. The Hidden Wealth of Cities: Creating, Financing, and Managing Public Spaces discusses the complexities that surround the creation and management of successful public spaces and draws on the analyses and experiences from city case studies from around the globe. This book identifies—through the lens of asset management—a rich palette of creative and innovative strategies that every city can undertake to plan, finance, and manage both government-owned and privately owned public spaces.
The Hidden Wealth of Customers
by Bill LeeIntroducing "return on relationship" with your most valued customersThe traditional model of growing your business-by relying on employees in sales, marketing, and product development-is dying. Today's most successful companies are taking a different approach: getting customers to market, sell, and create products for them.In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your "return on relationship" with select customers-those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm's existing relationships is a modern approach to customer relations-one that yields a distinct business advantage.Illustrated by numerous case studies-Salesforce.com, SAS Institute, 3M, Microsoft, and others-The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability.When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty.Consider this book a blueprint for finally making the most out of your most valuable customer relationships.
The Hidden Wealth of Nations: The Scourge of Tax Havens
by Gabriel ZucmanWe are well aware of the rise of the 1% as the rapid growth of economic inequality has put the majority of the world's wealth in the pockets of fewer and fewer. One much-discussed solution to this imbalance is to significantly increase the rate at which we tax the wealthy. But with an enormous amount of the world's wealth hidden in tax havens--in countries like Switzerland, Luxembourg, and the Cayman Islands--this wealth cannot be fully accounted for and taxed fairly. No one, from economists to bankers to politicians, has been able to quantify exactly how much of the world's assets are currently hidden--until now. Gabriel Zucman is the first economist to offer reliable insight into the actual extent of the world's money held in tax havens. And it's staggering. In The Hidden Wealth of Nations, Zucman offers an inventive and sophisticated approach to quantifying how big the problem is, how tax havens work and are organized, and how we can begin to approach a solution. His research reveals that tax havens are a quickly growing danger to the world economy. In the past five years, the amount of wealth in tax havens has increased over 25%--there has never been as much money held offshore as there is today. This hidden wealth accounts for at least $7. 6 trillion, equivalent to 8% of the global financial assets of households. Fighting the notion that any attempts to vanquish tax havens are futile, since some countries will always offer more advantageous tax rates than others, as well the counter-argument that since the financial crisis tax havens have disappeared, Zucman shows how both sides are actually very wrong. In The Hidden Wealth of Nations he offers an ambitious agenda for reform, focused on ways in which countries can change the incentives of tax havens. Only by first understanding the enormity of the secret wealth can we begin to estimate the kind of actions that would force tax havens to give up their practices. Zucman's work has quickly become the gold standard for quantifying the amount of the world's assets held in havens. In this concise book, he lays out in approachable language how the international banking system works and the dangerous extent to which the large-scale evasion of taxes is undermining the global market as a whole. If we are to find a way to solve the problem of increasing inequality, The Hidden Wealth of Nations is essential reading.
The Hidden Welfare State: Tax Expenditures And Social Policy In The United States
by Christopher HowardHere Christopher Howard analyzes the "hidden" welfare state created by such programs as tax deductions for home mortgage interest and employer-provided retirement pensions, the Earned Income Tax Credit, and the Targeted Jobs Tax Credit. Basing his work on the histories of these four tax expenditures, Howard highlights the distinctive characteristics of all such policies. Tax expenditures are created more routinely and quietly than traditional social programs, for instance, and over time generate unusual coalitions of support. They expand and contract without deliberate changes to individual programs. Howard helps the reader to appreciate the historic links between the hidden welfare state and U. S. tax policy, which accentuate the importance of Congress and political parties. He also focuses on the reasons why individuals, businesses, and public officials support tax expenditures. The Hidden Welfare State will appeal to anyone interested in the origins, development, and structure of the American welfare state. Students of public finance will gain new insights into the politics of taxation. And as policymakers increasingly promote tax expenditures to address social problems, the book offers some sobering lessons about how such programs work.
Hide a Dagger Behind a Smile: Use the 36 Ancient Chinese Strategies to Seize the Competitive Edge
by Kaihan KrippendorffUsing ancient Eastern philosophy and military tactics, this work reveals the strategies that keep competitors guessing--and profits soaring.
Hidesign, Marico, Godrej, VIP, and UB: Seeking Global Consumer Brands from India
by Suj Chandrasekhar Nirmalya Kumar Pradipta K. MohapatraWithin India, there is no shortage of blockbuster brands that have succeeded in establishing relevance, personality, and an emotional connection--key goals of any brand. Yet not one Indian brand is found on a recent list of the Top 100 Global Brands. What Indian companies have discovered is that having a strong global brand is not a nicety, but a strategic necessity. In contrast to building a brand with corporate customers or global elites, however, developing a global consumer brand is notoriously slow. Despite the success of a few organizations, Indian consumer brands have yet to register on the global brand radar. Nevertheless, many companies are trying, and five of these are examined here. This chapter is excerpted from "India's Global Powerhouses: How They Are Taking on the World."
Hiding in the Bathroom: An Introvert's Roadmap to Getting Out There (When You'd Rather Stay Home)
by Morra Aarons-Mele“Introverts will love this practical and moving guide to building a career, network, and life you love.” - Susan Cain, author of Quiet From the marketing guru and host of the popular podcast Hiding in the Bathroom, a breakthrough introverts' guide that broadens the conversation sparked by Quiet and moves away from the "Lean In" approach, offering wisdom and practical tips to help readers build strong relationships and achieve their own definition of professional success.Most ambitious people believe that reaching the peaks of success means being on 24/7—tirelessly networking, deal-making, and keynoting conferences. This is nonsense, says Morra Aarons-Mele. As an eminent entrepreneur with a flourishing business and a self-proclaimed introvert with lots of anxieties, Morra disagrees with the notion that there’s only one successful "type": the intense, super social, sleep-deprived mover and shaker, the person who musters endless amounts of "grit." Hiding in the Bathroom is her antidote for everyone who is fed up with feeling like they must always "lean in"—who prefer those moments of hiding in the bathroom to constantly climbing the ladder or working the room.Morra knows what it takes to make your mark, and now, this entrepreneur who has boosted the online strategy of clients such as the Malala Fund, President Obama, the UN Foundation, and the Bill and Melinda Gates Foundation shares the insights, tricks, and knowledge she’s learned. Filled with advice, exercises to help readers evaluate their own work/life fit and manage anxiety, valuable tools, and stories of countless successful people—entrepreneurs, academics, and novices just beginning their careers—Hiding in the Bathroom empowers professionals of all ages and levels to take control and build their own versions of success. Thoughtful and practical, it is a must-have handbook for building a fantastic, prosperous career and a balanced, happy life—on your own terms.
Hiding in the Shadows
by Dominik Enste Friedrich SchneiderA report from the International Monetary Fund.