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Human-Driven Experience: The Battle for Trust in the Digital Age

by Robert Harles

Explore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you&’ll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumers Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands Incisive discussions of how data is becoming ever more targeted, identifiable and real-time – and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.

Human-System Integration in the System Development Process: A NEW LOOK

by National Research Council of the National Academies

In April 1991 BusinessWeek ran a cover story entitled, “I Can't Work This ?#!!@ Thing,” about the difficulties many people have with consumer products, such as cell phones and VCRs. More than 15 years later, the situation is much the same--but at a very different level of scale. The disconnect between people and technology has had society-wide consequences in the large-scale system accidents from major human error, such as those at Three Mile Island and in Chernobyl. To prevent both the individually annoying and nationally significant consequences, human capabilities and needs must be considered early and throughout system design and development. One challenge for such consideration has been providing the background and data needed for the seamless integration of humans into the design process from various perspectives: human factors engineering, manpower, personnel, training, safety and health, and, in the military, habitability and survivability. This collection of development activities has come to be called human-system integration (HSI). Human-System Integration in the System Development Process reviews in detail more than 20 categories of HSI methods to provide invaluable guidance and information for system designers and developers.

Human-computer Interaction and Management Information Systems: Foundations (Advances In Management Information Systems Ser.)

by Ping Zhang Dennis F. Galletta

"Human-Computer Interaction and Management Information Systems: Foundations" offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters provide authoritative commentaries and in-depth descriptions of research programs that will guide 21st century scholars, graduate students, and industry professionals. Human-Computer Interaction (or Human Factors) in MIS is concerned with the ways humans interact with information, technologies, and tasks, especially in business, managerial, organizational, and cultural contexts. It is distinctive in many ways when compared with HCI studies in other disciplines. The MIS perspective affords special importance to managerial and organizational contexts by focusing on analysis of tasks and outcomes at a level that considers organizational effectiveness. With the recent advancement of technologies and development of many sophisticated applications, human-centeredness in MIS has become more critical than ever before. This book focuses on the basics of HCI, with emphasis on concepts, issues, theories, and models that are related to understanding human tasks, and the interactions among humans, tasks, information, and technologies in organizational contexts in general.

Human/Machine: The Future of our Partnership with Machines (Kogan Page Inspire)

by Olivier Blanchard Daniel Newman

Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers. Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.

Humana (B) - Strategy Execution

by Regina E. Herzlinger Ashley Ifeadike

After Humana debuted its new pillar strategy focused on driving integration across members' health care experiences, feedback from investors in private conferences and other forums was positive but stressed the need for execution and faced several questions in order to execute its strategy.

Humana (C) - Reorganization

by Regina E. Herzlinger Ashley Ifeadike

A summary of Humana's restructuring of its business around its pillars.

Humana, Inc.: Managing in a Changing Industry

by Stuart C. Gilson

Intensifying competition and change in the U.S. health care industry force a large integrated health-care provider to reassess its strategy of operating both hospitals and health insurance plans (HMOs). In an attempt to increase its stock price and operating performance, the company considers a number of alternative restructuring strategies for separating the two businesses, including a corporate spinoff.

Humanise

by Anthony Howard

Legendary leaders change the world by putting leadership at theservice of humanity Humanise is a comprehensive look at human-centredleadership, providing insight and guidance for those who want tochange the world. A deep examination of the concept of moralleadership, this book examines what it is, how it's acquired, andhow it can be applied in business, government, and society. Readerswill gain insight into predominant leadership styles exemplified ingovernments and organizations around the world, and discover themissing pieces that come together to more effectively guide peoplethrough challenges and transitions.. With a focus on building asolid foundation, a strong moral compass, and deep empathy forothers, this book shows you how to be a leader wherever you are,build your leadership capability, and make a positive impact on theworld.We are facing a crisis of leadership. Where are the newMandelas? What type of person is that? What are their qualities andattributes? Who will lead us into the future? Humanise is abook for people who want to be the very best version of themselves,the best leader they can be, and impact the world for good.Discover a different perspective on the leadership crisisthroughout the worldCreate your own leadership foundation starting with yourpurpose and principlesTurn your personal moral values into a leadership style thatwill benefit and inspire othersInfluence the individuals and world around you to become a partof the solutionFollowing in the footsteps of Mandela and Ghandi, this bookexplains why great leadership is human-centred, and how you canbecome such a leader, no matter who you are or what position youare in. For those interested in picking up the torch and guidingthe way, Humanise provides a roadmap to the version of youyou've always wanted to be, and that the world needs you to be.

Humanising Safety: A Four-Step Approach

by Tim D'Ath

The world of safety for professionals can often be unclear. In an industry that divides the safety world into one of two camps, either traditional or contemporary safety, the lack of knowledge continues to propagate through books, publications, podcasts, social media, and conferences, leaving safety professionals feeling more muddled than informed.Humanising Safety: A Four-Step Approach provides a practical approach to human-centric safety collating the best elements of traditional and contemporary approaches for safety professionals to practise at work. By following this approach, readers will learn to apply humanistic safety principles to any workplace where safety is valued. This book explores the realm of human-centric safety and its intricacies, unpacking topics such as the contradictions and dilemmas of workplace safety, the psychology of safety, the human condition and its contribution to the safety of work, and how safety leaders can synthesise the collective knowledge, skills, expertise, and lived experiences of the people who make up an organisation. Featuring micro-projects for readers to refer to and work through within their organisations, this book allows the reader to navigate the vast sea of information surrounding the opportunities and pitfalls of traditional and contemporary safety approaches through a lens of human-centric safety.This is an easy-to-read book that will appeal to professionals at all career levels where safety is critical to their role, including those in construction, utilities, manufacturing, mining, civil, aviation, and maritime sectors.

Humanising the Workplace: New Proposals and Perspectives (Routledge Library Editions: Human Resource Management Ser. #32)

by Richard N. Ottaway

A great deal of attention is focused on the problem of improving the working environment. The research involved is not merely a question of improving industrial relations but rather it forms part of the entire inter-disciplinary search for ways of improving the quality of working life. This volume, first published in 1977, presents a range of views from researchers in a variety of disciplines to illustrate what has already been achieved and what goals and objectives ought to be set. This title will be of interest to students of business studies and human resource management.

Humanism Challenges Materialism in Economics and Economic History

by Roderick Floud David Mitch Santhi Hejeebu

Most of the existing research on economic history relies either solely or ultimately on calculations of material interest to explain the major events of the modern world. However, care must be taken not to rely too heavily on materialism, with its associated confidence in perfectly rational actors that simply do not exist. What is needed for a more cogent understanding of the long history of capitalist growth is a more realistic, human-centered approach that can take account of the role of nonmaterial values and beliefs, an approach convincingly articulated by Deirdre McCloskey in her landmark trilogy of books on the moral and ethical basis of modern economic life. With Humanism Challenges Materialism in Economics and Economic History, Roderick Floud, Santhi Hejeebu, and David Mitch have brought together a distinguished group of scholars in economics, economic history, political science, philosophy, gender studies, and communications who synthesize and build on McCloskey’s work. The essays in this volume illustrate the ways in which the humanistic approach to economics that McCloskey pioneered can open up new vistas for the study of economic history and cultivate rich synergies with a wide range of disciplines. The contributors show how values and beliefs become embedded in the language of economics and shape economic outcomes. Chapters on methodology are accompanied by case studies discussing particular episodes in economic history.

Humanism in Economics and Business

by Martin Schlag Domènec Melé

This book offers different perspectives on Humanism as developed by Catholic Social Teaching, with a particular focus on its relevance in economics and business. The work is composed of three sections, covering what is meant by Christian Humanism, how it links with economic activity, and its practical relevance in the business world of today. It reviews the historical development of Christian Humanism and discusses the arguments which justify it in the current cultural context and how it contributes to human development. The book argues that the current recognition of human dignity and the existence of innate human rights are both ultimately rooted in Christian Humanism. It sets out the importance of the concept for economic activities, and how Christian Humanism can serve as a metaphysical foundation and ethical basis for a social market economy. Applying Christian Humanism to business leads to the centrality of the person in organizations and to seeing the company as a community of persons working together for the common good. Three thought-provoking case studies illustrate the wide-reaching positive impacts of applying Christian Humanism in the organization.

Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

by Philip Kotler Waldemar Pfoertsch Fabio Ancarani Ivan Ureta

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.

Humanistic Capitalism at Brunello Cucinelli

by Gary P. Pisano Francesca Gino

This case explores one company's attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues exceeding 500 million, the company follows a somewhat unique human resource and cultural model. The company's founder, Brunello Cucinelli, has striven to create an enterprise that follows principles of what he calls "humanistic capitalism". Human capitalism, according to Cucinelli, means pursuing growth and profitability in a "gracious way." At the company, humanistic capitalism manifests itself in a very specific set of policies and behavioral norms. Workers are paid wages that exceed 20% of the market norms; the workday (even fore senior executive) is limited to the hours of 8:30 AM to 5:30 PM; emails are not to be sent after hours or on weekends; lunch breaks are one and half hours long to allow workers to have lunch at home should they choose. There are also strong cultural norms emphasizing respect and dignity. As part of this culture, employees are expected to keep their workspaces clean; eating at desks is not permitted; water can only be drunk from cups (not bottles,); speaking should be done in hushed tones so as not to disturb colleagues. None of these cultural norms, however, are explicitly described in any written documents. The company has adopted this model in both its Solomeo, Italy headquarters and in its North American headquarters located in New York City.

Humanistic Crisis Management: Lessons Learned from COVID-19 (Humanism in Business Series)

by Wolfgang Amann Ernst Von Kimakowitz Agata Stachowicz-Stanusch Shiban Khan Shiv K. Tripathi

This book aims at catalyzing our learning from the COVID-19 crisis. Numerous studies have emerged confirming that during the COVID-19 pandemic, crisis management has been far from holistic. Progress previously made towards sustainability has in many cases been reversed and global inequality has grown. This volume scrutinizes the crucial role of businesses in the lived experience of the COVID-19 pandemic and calls for a new goal system in business, establishing human dignity as the ultimate outcome of sound business. Part of the Humanism in Business Series, this book brings together a group of international experts to consolidate the lessons to be learnt from the pandemic and how it was handled. It explores the foundations of the crisis, before focusing on selected sectors and regions for analysis and, finally, drawing conclusions according to the principles of humanistic crisis management. It will be of great interest to scholars and students of business ethics, as well as policy-makers, professionals and all those who practice humanistic management.

Humanistic Ethics in the Age of Globality

by Claus Dierksmeier Wolfgang Amann Michael Pirson Ernst Von Kimakowitz Heiko Spitzeck

Cultures and moral expectations differ around the globe, and so the management of corporate responsibilities has become increasingly complex. Is there, however, a humanistic consensus that can bridge cultural and ethnic divides and reconcile the diverse and contrary interests of stakeholders world-wide? This book seeks to answer that question.

Humanistic Governance in Democratic Organizations: The Cooperative Difference (Humanism in Business Series)

by Cian McMahon Sonja Novković Karen Miner

This open access edited book brings together a number of theories under the umbrella of humanistic governance to develop a persuasive alternative perspective on governance, particularly for democratic organisations such as co-operatives. It examines how we can move beyond a profit-first approach to governance, into a framework that prioritises human dignity in all aspects of an operation. This book also discusses key issues for different types of cooperatives and how these might be addressed. And, finally, it addresses how cooperatives can better cope with dynamic change processes. This book will be of interest for academics working in the areas of stakeholder governance, social solidarity economy, ethical management and co-operatives.

Humanistic Leadership Practices: Exemplary Cases from Different Cultures (Humanism in Business Series)

by Pingping Fu

This edited volume offers a comprehensive analysis of humanistic leadership, bringing together authors with experience working in different cultures to demonstrate that humanistic leadership exists everywhere and has enabled companies to sustain all over the world. There is a high volume of evidence that executive education has significant influence in the decisions of executives and upper managers in business, government and other institutions. However, in spite of the many different leadership theories in existence, there is a severe deficit of research and literature addressing the specific needs of organizations for integrating the human dimension. This book highlights different cultural case studies from around the world to demonstrate that humanistic leadership is the model that best enables employees to thrive and businesses to sustain. Part of the popular Humanism in Business series, this book will be of great interest to academics, students and practitioners of leadership and human resources.“People are realizing that leadership today requires more than just managing an organization well for the purpose of maximizing profit. In this important book, several authors explore the defining characteristics and behavior of what are becoming known as ‘humanistic leaders’. Humanistic Leadership in Different Cultures is a powerful and inspiring accompaniment to bodies of work about servant leadership and quantum leadership, and adds the dimension about how these are practiced in different cultures. I recommend it highly.” Danah Zohar, Author of The Quantum Leader and Zero Distance

Humanistic Management and Sustainable Tourism: Human, Social and Environmental Challenges (Humanistic Management)

by Maria Della Lucia Ernestina Giudici

Tourism is a fast-growing and changing industry, which has become a driver of economic development in both developed and underdeveloped countries. While the tourism industry’s potential for shared value creation and sustainable development is acknowledged, the concerns around the environmental and social pressures remain a challenge for businesses, organizations, and destinations. This is because sustainable tourism arguably conflicts with the predominant neoliberal structure of the economy and with the hierarchical, profit- and consumption-driven societies. The emphasis on competition, growth, and profitability may undermine economic viability itself by consuming unreproducible resources and by undermining the six essential elements—dignity, people, prosperity, social justice, planet, and partnership—that are conceptually linked to sustainable development. The crises recurrently challenging the global travel and tourism environment, including climate change, bushfires, extreme weather disasters, pandemics, and the financial crisis, show the weaknesses of neoliberal approaches and the collective economic dependency of countries on tourism that is vulnerable, if not completely unsustainable. This vulnerability asks for understanding that the collective future depends on developing entirely new approaches and interpretation of tourism to effectively respond to the human, societal, social, and climate challenges. This book offers a novel and original perspective entailing the application of a humanistic management approach to sustainable tourism, which is centered on the value of human life, the protection of human dignity and the promotion of well-being. Multiple theoretical approaches, methods, and practical cases, on an international scale, shed light on shared value creation and human dignity as a necessary condition for its achievement in different contexts. Implicitly and explicitly, they respond to the current urgency to implement strategies to recover from the worldwide impact of the pandemic crisis and to provide a vision of what tourism could and should be when it recovers. It will be of interest to researchers, academics, professionals, and postgraduates in the fields of management, sustainability, and tourism development.

Humanistic Management in Latin America (Humanistic Management)

by Consuelo A. García-de-la-Torre; Osmar Arandia; Mario Vázquez-Maguirre

Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries. This book seeks to redress the balance and looks at the development and application of the concepts, approaches and models of inequality, corruption, poverty, and uncertainty in the context of Latin America. The book provides a comprehensive overview of what is happening in Latin America in terms of Humanistic Management and the promotion of the Sustainable Development Goals. The first section describes the development of Humanistic Management by reviewing two different schools that have strongly influenced the discipline: the Montreal School and the Saint Gallen School. Humanistic Management is then presented as a model that can be used by scholars and practitioners in Latin America. The third part aims to explore how Humanistic Management has been, and could be, implemented across different organizations and business sectors in Latin America. Part four examines the implications of Humanistic Management for external stakeholders such as customers and consumers, suppliers, community, government, and universities. Finally, the conclusion provides new approaches to Humanistic Management for Latin America. Humanistic Management in Latin America will serve as a key reference and resource for teachers, researchers, students, experts and policy makers, who want to acquire a broad understanding of social responsibility and business across the world.

Humanistic Management in Practice

by Wolfgang Amann

Humanistic Management in Practice is a collection of business cases from all corners of the globe, in a variety of industries and sizes. What unites this group of businesses is that all of them are highly successful market actors in a competitive environment and yet they consider their ultimate raison d'etre as the generation of societal benefit rather than maximum profit. These companies are managed as an integrated and responsive part of society and complement theoretical arguments on a humanistic management approach with proof of concept. They demonstrate that managerial freedom includes the option to align social purpose and business success. Humanistic management has a profoundly liberating effect on a company by putting people first and integrating the desire to generate benefits for all stakeholders into managerial decision making. Consequently, internal as well as external stakeholders can derive meaning and find purpose in a company's activities that create value for society, making them loyal customers, engaged employees, long-term-oriented investors and collaborative civil society stakeholders. True business leadership proves that business success and societal benefit generation can go hand in hand. With this book The Humanistic Management Network presents convincing evidence of businesses that stand out by showing that it is not only possible for companies to earn healthy profits when putting people first, but that those who do, deliver outstanding results to their owners and to society. "

Humanistic Management in Practice: Volume II (Humanism in Business Series)

by Claus Dierksmeier Ernst Von Kimakowitz Hanna Schirovsky Carlos Largacha-Martínez

This book demonstrates how principles of a Humanistic Management paradigm are practiced in a variety of industries and regions by businesses of different ownership structures and sizes.What unites these businesses is their commitment to the three stepped approach of Humanistic Management, which is grounded in unconditional respect for the dignity of life, the integration of ethics in management decisions, and active engagement with stakeholders.These businesses are not labeled social enterprises, but operate within the mainstream of competitive markets. However, they do have a deep sense of responsibility towards the communities in which they operate and act accordingly, knowing that sustaining business success over time depends on a value proposition to society at large. The cases featured in this book serve to clarify that businesses can thrive not despite but because they are upholding principles of Humanistic Management. It will be valuable reading for academics working in the field of business ethics, sustainability and corporate social responsibility.

Humanistic Management in the Gig Economy: Dignity, Fairness and Care (Humanism in Business Series)

by Kemi Ogunyemi

Gig-workers are often not regarded as employees by the platforms they work with. Yet they do not always have all the freedoms enjoyed by independent contractors. The world of work is changing, and this is one area in which the new realities need to be better understood in order to promote human dignity, protect the vulnerable and foster flourishing. To achieve this, justice and fairness need to be researched and innovatively translated into new forms of work in diverse ways and in various cultures. This edited collection explores and examines ways in which the humanistic management and fairness considerations help to humanise the way gig-workers are treated, with particular attention paid to economies in the global south. Countries represented in the case study section are Brazil, Colombia, Ecuador, Kenya, Nigeria, South Korea, and Uganda, and both traditional and innovative lenses of fairness and ethics are applied to these new forms of work. The book will be of great interest to scholars and students of work and employment, digital business, human resource management and business ethics.

Humanistic Management in the Public Sector: Global Contexts and Perspectives (Humanism in Business Series)

by Kemi Ogunyemi Agnieszka Konior Katarzyna Kopeć Anna Góral

Relative to the private sector, the public sector has always had a greater demand for scientific research in its running and decision making and, more recently, there has been a significant increase in the demand for research on humanism and ethics more broadly. In response, this book seeks to analyse the public sector through the lens of humanistic management, referring to its three-stepped approach – respect for human dignity, ethical reflection and decision-making, and stakeholder engagement. The establishment of a humanistic approach in the public sector should be a launchpad for humanistic transformation in businesses and in other organisations. With contributors and research from around the globe, this book explores topics such as the work-family balance, collective leadership, the COVID pandemic, environmental issues and public entrepreneurship. It will be of interest to researchers and students in the fields of business ethics, public management theory and practice, public management history and human resource management.

Humanistic Management, Organization and Aesthetics: Art of Management and Management of Art (Humanistic Management)

by Michał Szostak

The book is the first worldwide publication of a complex theory of management aesthetics in humanistic management based on the aesthetics and arts approach allowing for a complete and systemic understanding of the management art and art management phenomena. The methodology is based on the critical literature review and empirical research applying qualitative, quantitative, and autoethnographic approaches The main goal of this monograph is to create a holistic model that organises the issues of management aesthetics and shows the interdependence of the components of this model. The role of this model should be to perform a central function for a complete and systemic understanding of the phenomenon of management aesthetics, as well as to perform the function of a field based on which analysis of individual issues in the area of management aesthetics is conducted. The critical component of this holistic model is Maria Gołaszewska’s theory of the aesthetic situation. Two theses of the book are the following: (1) the theory of aesthetics and artistic practice have the potential to enrich the theory and practice of management with qualitative components through deep immersion in the world of values and (2) management theory and practice have the potential to enrich the theory of aesthetics and artistic practice with efficiency components.

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