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A Higher Standard: Leadership Strategies from America's First Female Four-Star General
by Ann Dunwoody Tomago Collins Foreword by Sheryl SandbergOn June 23, 2008, President George W. Bush nominated Ann Dunwoody as a four-star general in the US Army--the first time a woman had ever achieved that rank. The news generated excitement around the world. Now retired after nearly four decades in the Army, Dunwoody shares what she learned along the way, from her first command leading 100 soldiers to her final assignment, in which she led a $60 billion enterprise of over 69,000 employees, including the Army's global supply chain in support of Iraq and Afghanistan. What was the driving force behind Dunwoody's success? While her talent as a logistician and her empathy in dealing with fellow soldiers helped her rise through the ranks, Dunwoody also realized that true leaders never stop learning, refining, growing, and adapting. In A Higher Standard, Dunwoody details her evolution as a soldier and reveals the core leadership principles that helped her achieve her historic appointment. Dunwoody's strategies are applicable to any leader, no matter the size or scope of the organization. They include lessons such as "Never Walk by a Mistake," a mandate to recognize when something is wrong, big or small, and to hold people accountable. Not only can this save billions for industry, it can sometimes save the lives of soldiers and citizens. She also advises that "Leaders Aren't Invincible--Don't Try to Be": to be our best, we have to acknowledge our worst. And she encourages readers to "Leverage the Power of Diversity" by creating teams of people from different backgrounds to provide a broad range of ideas and devise the best-informed decisions. With these and other guiding principles, A Higher Standard offers practical, tactical advice that everyone can use to lead and achieve with maximum success.
Highland Park Wood Company (Abridged)
by David E. BellA major home builder wishes to purchase lumber (Southern pine). The builder wants delivery in six months but prefers to lock-in the price near current rates. The lumber wholesaler must decide on a pricing and sourcing strategy. Examples include: 1) buy & hold, 2) wait and see, and 3) hedge with futures. There is no futures market in Southern pine, but there is a market in Hem-Fir (a somewhat similar wood). Data on historical spot and futures prices is provided.
Highlands' Garden Village
by Harry C. Midgley Arthur I Segel Eve BouldIt was March 2003 and Chuck Perry was awaiting the arrival of his New York-based business partner, Jonathan Rose. He and Rose had begun Highlands' Garden Village, their latest mixed-use, mixed-income development project. In 1996, they had optioned the unused Elitch Gardens amusement park site and since then had transformed the site into a traditional neighborhood development that was now nearly complete. The amusement park rides had been dismantled and replaced with apartments, homes, and two acres of open space. The project's pro formas were positive and the residential units were fully sold.
Highlights in Practical Applications of Agents, Multi-Agent Systems, and Trust-worthiness. The PAAMS Collection: International Workshops of PAAMS 2020, L'Aquila, Italy, October 7–9, 2020, Proceedings (Communications in Computer and Information Science #1233)
by Fernando De La Prieta Philippe Mathieu Jaime Andrés Rincón Arango Alia El Bolock Elena Del Val Jaume Jordán Prunera João Carneiro Rubén Fuentes Fernando Lopes Vicente JulianThis book constitutes the refereed proceedings of the workshops co-located with the 18th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2020, held in L’Aquila, Italy, in October 2020. The total of 21 full and 13 short papers presented in this volume were carefully reviewed and selected from 57 submissions. The papers in this volume stem from the following meetings: Workshop on Agent-Based Artificial Markets Computational Economics (ABAM); Workshop on Agents and Edge-AI (AgEdAI); Workshop on Character Computing (C2); Workshop on MAS for Complex Networks and Social Computation (CNSC); Workshop on Decision Support, Recommendation, and Persuasion in Artificial Intelligence (DeRePAI); Workshop on Multi-Agent Systems and Simulation (MAS&S); Workshop on Multi-agent based Applications for Energy Markets, Smart Grids and Sustainable Energy Systems (MASGES); Workshop on Smart Cities and Intelligent Agents (SCIA).
Highlights of Practical Applications of Agents, Multi-Agent Systems, and Complexity: International Workshops of PAAMS 2018, Toledo, Spain, June 20–22, 2018, Proceedings (Communications in Computer and Information Science #887)
by Javier Bajo Juan M. Corchado Elena María Navarro Martínez Eneko Osaba Icedo Philippe Mathieu Patrycja Hoffa-Dąbrowska Elena Del Val Sylvain Giroux Antonio J. M. Castro Nayat Sánchez-Pi Vicente Julián Ricardo Azambuja Silveira Alberto Fernández Rainer Unland Rubén Fuentes-FernándezThis book constitutes the refereed proceedings of the 11 workshops co-located with the 16th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2018, held in Toledo, Spain, in June 2018. The 47 full papers presented were carefully reviewed and selected from 72 submissions. The volume presents the papers that have been accepted for the following workshops: Workshop on Agents and Multi-agent Systems for AAL and e-HEALTH; Workshop on Agent based Applications for Air Transport; Workshop on Agent-based Artificial Markets Computational Economics; Workshop on Agent-Based Solutions for Manufacturing and Supply Chain; Workshop on MAS for Complex Networks and Social Computation; Workshop on Intelligent Systems and Context Information Fusion; Workshop on Multi-agent based Applications for Energy Markets, Smart Grids and Sustainable Energy Systems; Workshop on Multiagent System based Learning Environments; Workshop on Smart Cities and Intelligent Agents; Workshop on Swarm Intelligence and Swarm Robotics; Workshop on Multi-Agent Systems and Simulation.
Highlights of Practical Applications of Cyber-Physical Multi-Agent Systems: International Workshops of PAAMS 2017, Porto, Portugal, June 21-23, 2017, Proceedings (Communications in Computer and Information Science #722)
by Javier Bajo, Zita Vale, Kasper Hallenborg, Ana Paula Rocha, Philippe Mathieu, Pawel Pawlewski, Elena Del Val, Paulo Novais, Fernando Lopes, Nestor D. Duque Méndez, Vicente Julián and Johan HolmgrenThis book constitutes the refereed proceedings of the nine workshops co-located with the 15th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2017, held in Porto, Portugal, in June 2017.The 41 full papers presented were carefully reviewed and selected from 80 submissions. The volume presents the papers that have been accepted for the following workshops: Workshop on Agent based Applications for Air Transport and Application of Agents to Passenger Transport; Workshop on Agent-based Artificial Markets Computational Economics; Workshop on Agents and Multi-agent Systems for AAL and e-HEALTH; Workshop on Agent-Based Solutions for Manufacturing and Supply Chain; Workshop on MAS for Complex Networks and Social Computation; Workshop on Decision Making in Dynamic Information Environments; Workshop on Multi-agent based Applications for Smart Grids and Sustainable Energy Systems; Workshop on Multiagent System based Learning Environments; Workshop on Smart Cities and Intelligent Agents.
Highlights of Practical Applications of Survivable Agents and Multi-Agent Systems. The PAAMS Collection: International Workshops of PAAMS 2019, Ávila, Spain, June 26–28, 2019, Proceedings (Communications in Computer and Information Science #1047)
by Fernando De La Prieta Alfonso González-Briones Pawel Pawleski Davide Calvaresi Elena Del Val Fernando Lopes Vicente Julian Eneko Osaba Ramón Sánchez-IborraThis book constitutes the refereed proceedings of the workshops and special session co-located with the 17th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2019, held in Ávila, Spain, in June 2019.The total of 26 full and 8 short papers presented in this volume were carefully reviewed and selected from 47 submissions. The book also contains extended abstracts of the doctoral consortium contributions. The papers in this volume stem from the following meetings: Workshop on Agents-Based Solutions for Manufacturing and Supply Chain, AMSC; Second International Workshop on Blockchain Technology for Multi-Agent Systems, BTC4MAS; Workshop on MAS for Complex Networks and Social Computation; CNSC; Workshop on Multi-Agent Based Applications for Energy Markets, Smart Grids and Sustainable Energy Systems, MASGES; Workshop on Smart Cities and Intelligent Agents, SCIA; and Workshop on Swarm Intelligence and Swarm Robotics, SISR; as well as the special session on Software Agents and Virtualization for Internet of Things, SAVIoTS.
Highly Desirable: Tales of London’s super-prime property from the Secret Agent
by AnonymousA professional confessional like no other, The Secret Agent plunges us into the face-paced, high-stakes and glamorous world of London's super-prime property business.Spanning the course of a year, Max - the alias of London's most exclusive property agent - guides us through the unimaginable highs and bank-breaking lows of his business, where houses sell for up to £170 million and discretion is key.With a client list that includes a Booker Prize winner, several Oscar nominees, a stadium-filling musician, an HRH, two national treasures, a supermodel, a Duke, a Duchess, and untold FTSE board members and titans of business, there is never a dull moment for Max and his team - John, Damien and Nicola - as they negotiate both huge property deals in the office, and their complex personal lives outside of it.Offering an insider's view into the hidden machinations of this exclusive market, The Secret Agent sees Max attempt to balance his team, his own needs and, of course, the books against his ever-demanding clients, as he showcases the good, the bad, and the downright bizarre nature of the real-estate market of the super-rich.(P) 2023 Headline Publishing Group Ltd
Highly Desirable: Tales of London’s super-prime property from the Secret Agent
by AnonymousSpanning the course of a year, Max - the alias of London's most exclusive property agent - guides us through the unimaginable highs and bank-breaking lows of his business, where houses sell for up to £170 million and discretion is key.With a client list that includes a Booker Prize winner, several Oscar nominees, a stadium-filling musician, an HRH, two national treasures, a supermodel, a Duke, a Duchess, and untold FTSE board members and titans of business, there is never a dull moment for Max and his team - John, Damien and Natasha - as they negotiate both huge property deals in the office, and their complex personal lives outside of it.Offering an insider's view into the hidden machinations of this exclusive market, Highly Desirable sees Max attempt to balance his team, his own needs and, of course, the books against his ever-demanding clients, as he showcases the good, the bad, and the downright bizarre nature of the real-estate market of the super-rich.
Highly Discriminating: Why the City Isn’t Fair and Diversity Doesn’t Work
by Louise AshleyWhy does the City of London, despite an apparent commitment to recruitment and progression based on objective merit within its hiring practices, continue to reproduce the status quo? Written by a leading expert on diversity and elite professions, this book examines issues of equality in the City, what its practitioners say in public and what they think behind closed doors. Drawing on research, interviews, practitioner literature and internal reports, it argues that hiring practices in the City are highly discriminating in favour of a narrow pool of affluent applicants, and future progress may only be achieved by the state taking a greater role in organizational life. It calls for a policy shift at both the organizational and governmental level to address the implications of widening inequality in the UK.
The Highly Effective Office: Creating a Successful Lean Culture in Any Workplace
by Timothy SchipperThe Highly Effective Office covers the transformation journey required to change the culture in the workplace from processes that suffer from functional separation and "silo-ed" departments to efficient and integrated systems. Most office processes have evolved into separate and autonomous stand-alone functions that are sub-optimized. The result is added wastes in the processes, and the customers are often the first to notice. The wastes parallel the manufacturing floor wastes and deserve the same attention for identification and removal. Yet, the culture of the office is predisposed to work by a separation of duties. Roles and responsibilities are not aligned around processes. The same type of dramatic transformations that were enabled on the concrete factory floor are needed in carpeted offices. This book describes methods to transform the value streams in the office and administrative areas of organizations, and it outlines why Lean works just as well in the office as it does in manufacturing. Wastes typically reach 50% of the process effort, and these processes are ripe for improvement. Throughout the book, waste removal in office processes are fully illustrated with descriptions of applying Lean tools to achieve flow. Case studies from the corporations, non-profits, and higher education institutions demonstrate how various types of organizations have reached success by applying Lean principles to their processes. Lean expert Timothy Schipper outlines the structural and leadership changes that are required to create a transformational journey for process change and continuous improvement. Leadership activities are outlined along with descriptions of how to assign ownership and responsibility for the changes inside the organization. Various leadership behaviors are explored that support and help to sustain the effort. Attention is given to how to start the journey, how to select projects and launch them with clear goals and objectives, and how to run successful workshops, as well as visual tools and techniques and educational content. Finally, and most importantly, a description of the mature Lean culture is offered to show how to embed process improvement into the organization.
The Highly Paid Expert
by Debbie AllenToday, no matter what industry you're in, it's becoming more and more difficult to stand out from the competition and get the sale when prospects aren't as loyal as they used to be. How do you get prospects' attention when they are often swayed by price rather than quality? The key is to become recognized as the go-to expert in your industry, someone whom others actively seek out for top-notch information. The expert industry has been shrouded in myth and mystery for far too long. The Highly Paid Expert finally reveals exactly how you can make a difference sharing your knowledge and get paid top dollar while doing so.
The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into A Lucrative Career by Becoming The Go-To Authority in Your Industry
by Debbie AllenToday, no matter what industry you’re in, it’s becoming more and more difficult to stand out from the competition and get the sale when prospects aren’t as loyal as they used to be. How do you get prospects’ attention when they are often swayed by price rather than quality? The key is to become recognized as the go-to expert in your industry, someone whom others actively seek out for top-notch information.By becoming a highly paid expert, you will: Gain a huge edge over the competition. Attract more quality clients who will pay you top dollar for your advice.Open more doors to bigger opportunities.Develop multiple streams of income sharing your knowledge with others.Dominate your industry!The expert industry has been shrouded in myth and mystery for far too long. The Highly Paid Expert finally reveals exactly how you can make a difference sharing your knowledge and get paid top dollar while doing so.
Highs and Lows of European Integration: Sixty Years After The Treaty Of Rome
by Carlo Ruzza Luisa Antoniolli Luigi BonattiIn light of Europe’s prolonged state of crisis, this book reassesses the challenges and prospects of the European integration process. Scholars from diverse disciplines reflect on various types of integration by analyzing political, economic and sociological variables, while also taking legal and cultural constraints into account. Readers will learn about the dilemmas and challenges of the European transformation process as well as political reforms to overcome these challenges. The book is divided into four parts, the first of which discusses the external dimension of the European Union, including a review of development aid policies and EU foreign policy. In turn, the second part focuses on institutional change and asymmetrical integration in the EU. The third part is devoted to the rise of populism and nationalism, including an analysis of the role of civil society organizations in the Brexit. In closing, the last part highlights the crisis of the Euro as a symbol of European integration and the emerging social and economic divide between countries of the North and South.
The Highwaymen
by Ken AulettaA struggle is taking place--not just among corporate titans, but among entire industries. At stake is control of the world's fastest-growing industry: communications. The contestants are Hollywood studios, television networks, and cable, telephone, computer, publishing, and consumer-electronics companies. All are vying to collect a toll on the information superhighway. And as they jockey for control, they tread on volatile ground, as one fixation after another (cable, interactive TV) is dumped in favor of the next (satellite, the Internet). There is no better account of this turmoil than the one provided here by Ken Auletta, bestselling author of Three Blind Mice ("the best book ever written on network television"*) and Greed and Glory on Wall Street, who for five years has brilliantly tracked the communications industry for The New Yorker. Auletta's access to the principal players is unparalleled (six days with Rupert Murdoch, summit meetings with John Malone), and his grasp of the issues--from boardroom politics to regulatory and technological pressures--is unmatched by any other journalist. In this riveting collection of his best pieces Auletta takes the reader on a behind-the-scenes tour of such companies as Disney, Viacom, Microsoft, Time Warner, and Telecommunications, Inc., and keenly chronicles the vanities and visions of the new Highwaymen--Rupert Murdoch, Ted Turner, Michael Eisner, Sumner Redstone, Bill Gates, and more. Just as Three Blind Mice was heralded as "the new bible of the broadcasting business," The Highwaymen will be received as an indispensable guide to the future of this explosive new world.* Frank Stanton, former president of CBSFrom the Hardcover edition.
Highways to Success or Byways to Waste
by A. Federico Barra Claudia Berg Rubaba Ali John Nash Jason Russ DamaniaRoads are the arteries through which the economy pulses. They connect sellers to markets, workers to jobs, students to education, and the sick to hospitals. Yet much of the developing world, Africa in particular, lacks adequate transportation infrastructure. Accordingly investments in transportation remain a cornerstone of the development agenda. Sub-Saharan Africa spends roughly $6.8 billion per year on paving roads, and the World Bank invests more on roads than on education, health, and social services combined. Despite the development focus on transportation, methodologies for evaluating which road projects to fund are often dis-jointed and unreliable. This report hopes to improve upon the current approaches by establishing a new methodology for prioritization which can be applied to a diverse set of scenarios, regions, and projects. This book demonstrates how modern econometrics and geospatial techniques can be combined to analyze the latest available geo-referenced datasets at the smallest possible scale to answer some of the most important questions in development. Uniquely this report attempts to shed light on some of the most profound puzzles in determining the impacts of roads and where to locate these. Does road infrastructure unleash a virtuous growth cycle? Is it advisable to improve roads in conflict prone zones? What is the effect of improving market access on farming practices? And what are the impacts of roads on forests and biodiversity? It is envisioned that the approach used in this book can be a reference guide to researchers from across the spectrum of international development, who are seeking new tools and insights into the many issues (technical and non-technical) of this important field.
Hijacking the Runway
by Teri AginsA fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel. From Coco Chanel's iconic tweed suits to the miniskirt's surprising comeback in the late 1980s, fashion houses reigned for decades as the arbiters of style and dictators of trends. Hollywood stars have always furthered fashion's cause of seducing the masses into buying designers' clothes, acting as living billboards. Now, forced by the explosion of social media and the accelerating worship of fame, red carpet celebrities are no longer content to just advertise and are putting their names on labels that reflect the image they--or their stylists--created. Jessica Simpson, Jennifer Lopez, Sarah Jessica Parker, Sean Combs, and a host of pop, sports, and reality-show stars of the moment are leveraging the power of their celebrity to become the face of their own fashion brands, embracing lucrative contracts that keep their images on our screens and their hands on the wheel of a multi-billion dollar industry. And a few celebrities--like the Olsen Twins and Victoria Beckham--have gone all the way and reinvented themselves as bonafide designers. Not all celebrities succeed, but in an ever more crowded and clamorous marketplace, it's increasingly unlikely that any fashion brand will succeed without celebrity involvement--even if designers, like Michael Kors, have to become celebrities themselves. Agins charts this strange new terrain with wit and insight and an insider's access to the fascinating struggles of the bold-type names and their jealousies, insecurities, and triumphs. Everyone from industry insiders to fans of Project Runway and America's Next Top Model will want to read Agins's take on the glitter and stardust transforming the fashion industry, and where it is likely to take us next.
Hijos que prosperan: 12 principios para que tus hijos vivan mejor que tú
by Andrés PanasiukSobre la base de la importancia de llevar a los hijos por el camino de la prosperidad integral, Andrés Pansiuk presenta una guía para los padres, y hace énfasis en que el trabajo debe comenzar desde la niñez.Hijos que prosperan explica las 12 características que los hijos deben poseer para así alcanzar la prosperidad integral. Estas son: la responsabilidad personal, el amor al trabajo, la perseverancia, el orden, la moderación, el ahorro, el amor a la libertad, la humildad, la integridad personal, el respeto a Dios y al prójimo, la generosidad y, finalmente, la sabiduría y el crecimiento continuo.Para explicar estas características, el autor sigue el mismo formato: presenta una historia ejemplificativa del tema que se va a tratar, hace preguntas para pensar en familia, presenta principios de vida, y al final coloca actividades prácticas para educar a nuestros hijos y enseñarlos a ser más sabios.Por último, explica el concepto de prosperidad integral, que no se circunscribe a la esfera económica, sino a todas las áreas de la vida: el negocio, las finanzas, el trabajo, la relación de pareja, los hijos, etc.Con la lectura de este libro, el lector obtendrá las herramientas para encauzar a sus hijos hacia la prosperidad integral, para animarlos a que tengan su Norte claro en cuanto a lo ético y moral, y a que se enfoquen en adquirir sabiduría por sobre la inteligencia.Children Who ProsperBased on the importance of leading children on the path to integral prosperity, Andrés Pansiuk presents a guide for parents, and emphasizes that the work must begin in childhood.Children Who Prosper explains the 12 characteristics that children must possess in order to achieve integral prosperity. These are: personal responsibility, love of work, perseverance, order, moderation, thrift, love of freedom, humility, personal integrity, respect for God and neighbor, generosity, and finally, wisdom and continued growth.To explain these characteristics, the author follows the same format: he presents an exemplary story of the subject to be treated, asks questions to think about family, presents principles of life, and at the end he places practical activities to educate our children and teach them to be wiser.Finally, it explains the concept of integral prosperity, which is not limited to the economic sphere, but to all areas of life: business, finances, work, relationships, children, etc.With the reading of this book, the reader will obtain the tools to channel his or her children towards integral prosperity, to encourage them to have their North clear as far as the ethical and moral aspects are concerned, and to focus on acquiring wisdom over intelligence.
Hikaru's Toy Troubles
by Museum Of ScienceHikaru wonders if he and his friends might be able to use a similar technology as the maglev transportation system to draw customers to his parent's toy store.
Hilarious Lawyer Jokes: An Illustrated Caseload of Jurisprudential Jests
by Marty Bucella Steven D. PriceWhat is it about lawyers that has made them the butt of hundreds and hundreds of jokes over the centuries? Whatever the reason, everyone-including lawyers and judges themselves-has had a hearty chuckle over attorney-aimed humor. Hilarious Lawyer Jokes pokes the most fun (and malice) at a profession that has been targeted with humorous jabs for centuries.From this single hilarious source, with full-color illustrations, get your one-liners (Q: How many lawyer jokes are there? A: Only three. The rest are true stories.), your historical and literary quotations (Litigation: A machine that you go into as a pig and come out of as a sausage-Ambrose Bierce: The Devil's Dictionary), and all the lengthier, fun-to-share forensic funnies you can handle, such as:A lawyer was driving his big BMW down the highway, singing to himself, "I love my BMW, I love my BMW." Focusing on his car, not his driving, he smashed into a tree. He miraculously survived, but his car was totaled. "My BMW! My BMW!" he sobbed.A good Samaritan drove by and cried out, "Sir, sir, you're bleeding. And, my god, your left arm is gone!"The lawyer looked down and screamed, "My Rolex! My Rolex!"In summation, you must find Hilarious Lawyer Jokes guilty of disorder in court and sentence all who read this perfect gift for any lawyer, client, judge, law student, or wannabe attorney to many hours of laughter.
Hill Country Snack Foods Co.
by W. Carl Kester Craig StephensonHill Country Snack Foods, located in Austin, Texas, manufactures, markets, and distributes snack foods and frozen treats. The CEO is passionate about maximizing shareholder value and believes in keeping tight control over costs and operating the business as efficiently as possible. The company invests in additional capacity and new products only when attractive, low-risk opportunities are identified and can be funded internally. The firm's culture of risk aversion extends to financing decisions with a clear preference for equity finance over debt finance. The CEO believes a strong balance sheet with large cash balances provides the company with maximum safety and flexibility. Sales growth has been steady but unspectacular. As the CEO approaches retirement, investors and analysts speculate that the company will change to a more aggressive capital structure. Students must analyze the firm's current capital structure, explore three alternatives using debt finance, and determine the optimal debt-to-capital ratio.
Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean
by Gamze Yucaoglu Rajiv LalIn 2015, having led Hillside Beach Club (HBC) for 21 successful years, Edip Ilkbahar, HBC's founder and CEO, was looking over the plans for a new branch in Cyprus. For over two decades, Ilkbahar's company had enjoyed high occupancy, high guest satisfaction, and high return-visitor rates, not to mention increasing profits from HBC's single location in Fethiye, Turkey. Although branching out had been on the agenda for a couple of years, Ilkbahar was feeling the pressure to recreate HBC's culture in a new location to live up to and even surpass its established success. In parallel, Ilkbahar also needed to make sure that employee motivation at HBC's original Fethiye location did not drop and the employees continued to deliver wholehearted service to live up to HBC's reputation. 2015 certainly looked like it would be a tough year. How could Ilkbahar both try to extend HBC's special formula for success to Cyprus while maintaining high motivation at the Fethiye installation? The case describes the forces that shape the hotel industry's structure, raising the issue of how HBC established itself a sustainable niche for competitive advantage. The case provides the context for the students to identify the design elements underlying HBC's success and helps them explore the link between guest satisfaction and employee training, empowerment, feedback culture, continuous product development as well as social media and marketing. The case challenges the students to ponder what it takes for a company to repeatedly increase customer satisfaction rates and profitability with the same product over the years.