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How to Write a Marketing Plan
by John WestwoodHow to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
How to Write a Marketing Plan
by John WestwoodHow to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success #4)
by John WestwoodA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success)
by John WestwoodHow to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success)
by John WestwoodA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Write a Resume and Get a Job
by Luis CortesHow To Write A Résumé And Get A Job Finding a job can be nerve-racking. It's hard to know even where to begin: Where are jobs listed? What skills do you need? How can you make your résumé stand out? A job hunt involves many unspoken rules that can't be broken, and it's easy to unknowingly hurt your chances. In How to Write a Résumé and Get a Job, the Reverend Luis Cortés Jr. supplies you with the necessary information for securing a promising job. He will lead you through every step, from searching and applying to negotiating for a better salary, asking for benefits, and enjoying your success. A job isn't everything, but it is your key to a better future. Following Cortés's guidance ensures that your search will be a successful one.
How to Write a Statement of Work
by Michael G. Martin PMP Peter S. Cole CPCMThe standard on government statements of work just got better!How to Write a Statement of Work has been a standard reference for government employees and contractors for many years. Now, with this sixth edition, it is even more relevant and useful. Based on the excellent foundation laid by the late Peter Cole, Michael Martin has updated and added material to guarantee this handbook's place in the list of "must haves" for working with government contracts. As in the earlier editions, the emphasis is on providing practical, detailed guidance on writing and preparing a description of government requirements, whether a statement of work (SOW), a performance work statement (PWS), or a statement of objectives (SOO).Among the many additions to this sixth edition are updates to reflect the current definition of an SOO as well as references and guidance regarding the development and application of the SOO. There is a new chapter on why change management is so important on projects, legal precedents supporting change management, and how to identify when a change occurs using the SOW. This new chapter also includes information on the federal government's Standard Form 30 (SF30) to provide perspective on how change orders are used and applied in the federal government. If you are working in government contracting in any capacity, you should have this book on hand!
How to Write a Stellar Executive Resume: 50 Tips to Reaching Your Job Target
by Brenda BernsteinHow to Write a Stellar Executive Resume is a step-by-step guide that empowers readers to create an effective and stand out from the crowd as a top candidate for an executive position. Brenda Bernstein, a Certified Executive Resume Master and author of the #1 Bestseller How to Write a Killer LinkedIn Profile, shares the tips and tricks she’s learned from more than two decades of helping job seekers get connected with the right position. Readers will discover: • The importance of knowing the target audience and how to best connect with them • Key social media tips for spreading the word about their skills and experiences • Why good ol’ cover letters are important, and how to use them effectively • Power verbs to use, and words to avoid • Samples of successful resumes For many executives conducting a job search, it may have been quite a while since they were last “looking.” It’s easier than ever to apply for a job – and as a result, there’s a lot of competition for a limited number of openings. There’s a lot to learn about the recruiting world we live in, and the best ways to use the tools at our disposal. This book provides practical, proven, up-to-date best practices for creating an effective executive resume that gets results.
How to Write an Impressive CV and Cover Letter: A Comprehensive Guide for Jobseekers
by Tracey WhitmoreYour CV, cover letter and LinkedIn profile are your first communication with a prospective employer. As the job market is more competitive than ever, grabbing an employer's attention and making the right first impression has never been more important. If you compromise on the quality of your CV, cover letter and LinkedIn profile, you reduce your chances of winning an interview.This book, which will appeal to anyone from entry level to board level, is a step-by-step guide on how to approach job hunting and achieve a killer competitive advantage by producing an impressive CV, cover letter and LinkedIn profile. Invaluable views and advice from senior HR and industry professionals, who are often the first point of entry, are provided throughout the book.How to Write an Impressive CV and Cover Letter will support jobseekers through the entire job-hunting process. It offers access to practical, real-life examples of CVs and cover letters that have secured interviews and helped individuals win their dream job. Readers will gain access to these documents, together with valuable templates, as part of the book.
How to Write an Impressive CV and Cover Letter: A Comprehensive Guide for Jobseekers
by Tracey WhitmoreYour CV, cover letter and LinkedIn profile are your first communication with a prospective employer. As the job market is more competitive than ever, grabbing an employer's attention and making the right first impression has never been more important. If you compromise on the quality of your CV, cover letter and LinkedIn profile, you reduce your chances of winning an interview.This book, which will appeal to anyone from entry level to board level, is a step-by-step guide on how to approach job hunting and achieve a killer competitive advantage by producing an impressive CV, cover letter and LinkedIn profile. Invaluable views and advice from senior HR and industry professionals, who are often the first point of entry, are provided throughout the book.How to Write an Impressive CV and Cover Letter will support jobseekers through the entire job-hunting process. It offers access to practical, real-life examples of CVs and cover letters that have secured interviews and helped individuals win their dream job. Readers will gain access to these documents, together with valuable templates, as part of the book.
How to Write an Inspired Creative Brief
by Howard IbachThis book is very much useful for educators and students who are interested in marketing, advertising or public relations and also for those engaged in selling, marketing a product or service.
How to Write an Investment Policy Statement
by Rocco DibrunoAn indispensable resource for every financial service professionals developing an IPS The Investment Policy Statement (IPS) is one of the most critical documents fiduciaries must draft. For years, ERISA and other industry regulations have governed the guidelines all fiduciaries must comply with when drafting one. But the current climate of corporate scandal and the 2008 global banking crisis have led to increased scrutiny by regulators, prompting firms to take a closer look at the quality and integrity of their IPSs and to take steps to have a rigorous formal process in place for drafting them. Endorsed by the Foundation of Fiduciary Studies, this concise guide provides a rigorous framework and the expert insight, information and guidance you need to guarantee that your IPS is in complete compliance with all ERISA-directed requirements.Provides a step-by-step plan for creating a uniform IPS that every advisor in the office can followDefines the duties and responsibilities of all parties involved, while clarifying diversification guidelines and providing methods for keeping costs under controlPacked with ready-to-use templates, sample forms, letters and other documents, diagrams and other valuable tools, including sample Policy Statement downloadable at the companion websiteDesigned to get you quickly up to speed on what you need to know to confidently serve your clients with the highest standards of care and protection
How to be Confident and Assertive at Work: Practical tools and techniques that you can put into use immediately
by Suzanne Potts Conrad PottsThis book will restore your confidence and help you to be more assertive and command more respect at work. It will enable you to:- Be valued for who you are- Ask for what you are entitled to- Say 'no' when you have the right to do so- Have your opinions and ideas heard and respected- Stand up for yourself- Handle difficult situations calmly and successfullyIt also provides a step-by-step guide to how to deal with some of the most common situations that you are likely to face during your working life - including asking for a pay rise!¬
How to be Confident and Assertive at Work: Practical tools and techniques that you can put into use immediately
by Suzanne Potts Conrad PottsThis book will restore your confidence and help you to be more assertive and command more respect at work. It will enable you to:- Be valued for who you are- Ask for what you are entitled to- Say 'no' when you have the right to do so- Have your opinions and ideas heard and respected- Stand up for yourself- Handle difficult situations calmly and successfullyIt also provides a step-by-step guide to how to deal with some of the most common situations that you are likely to face during your working life - including asking for a pay rise!¬
How to be Heard: Secrets for Powerful Speaking and Listening
by Julian TreasureA leading Ted Talk speaker shares the secrets to being a better communicator in this accessible and informative guide. Have you ever felt like you&’re talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen—and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the top of their field, the secret lies in developing simple habits that can transform your communication skills, the quality of your relationships, and your impact in the world.How to be Heard includes never-before-seen exercises to help you develop communication skills that are as effective at home as in the boardroom or conference call. Julian Treasure offers an inspiring vision for a world of effective speaking, listening, and understanding.Secrets of communication skills and tips discussed in How to be Heard include:· How to make sound work for you · Why listening matters · The four cornerstones of powerful speaking and listening · How to avoid the seven deadly sins of speaking and listening · How to listen and why we don&’t · The power of your vocal toolbox and tricks of great speakers · Exercises and methods to achieve clarity, precision and impact · How to deliver a great talkHuffPost 20 Best Business Books of 2017 2019 Audie Award Winner for Best Audio Book in Business and Personal Development Winner of the Best Voiceover-Audiobook Narration at the 2018 Voice Arts Awards Perfect for readers of Talk Like TED, Simply Said, Just Listen, or How to Win Friends and Influence People
How to be Resilient in Your Career: Facing Up to Barriers at Work
by Helen OfosuThis book shares vital career advice to help professionals navigate common "internally disruptive" career experiences such as harassment and bullying, imposter syndrome, membership in an underrepresented group, toxic workplaces, discrimination, and more. Dr. Helen Ofosu draws on twenty years of helping employers acquire talent and coaching professionals through difficult career choices to unpack these layered and complicated issues in an easy-to-follow way. Dealing with the dark side of management, the book outlines various issues that can occur in the workplace, or during a person’s career journey, and offers practical advice on how to overcome these obstacles and setbacks. Using her considerable HR experience, Dr. Ofosu also offers coveted insights from the employer’s point of view. For people who have already tried other options to resolve their complicated career issues, this book offers an essential guide that equips readers with a knowledge base to make informed decisions around building and sustaining a thriving and resilient career. How to be Resilient in Your Career: Facing Up to Barriers at Work is a reliable resource presented with nuance, depth, and specificity. Psychologists, psychotherapists, social workers, and HR professionals who are looking for effective advice when supporting people struggling with these issues, will greatly benefit from this book, as will early career professionals, and established earners looking to resolve their career issues.
How to be Strategic
by Fred PelardFT BUSINESS BOOK OF THE MONTH'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad StrategyBeing strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time.'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands
How to be a Champion Every Day: 6 Timeless Keys to Success
by Joe TheismannOverachiever Joe Theismann had reached the pinnacle of success as an elite NFL quarterback, with a Super Bowl victory and NFL MVP award. But the memory that sticks with many fans is the gruesome injury—his leg was shattered on Monday Night Football—that ended his career. The end of his days on the gridiron wasn&’t the end of life for Theismann, though. In How to Be a Champion Every Day, Theismann recounts stories from his impressive career, providing an inspirational guide for how to succeed on a team, in your career, and in your everyday life. Theismann draws on the people who have inspired and motivated him over the years, like head coach Ron Rivera, San Francisco 49ers safety Ronnie Lott, and his own mother. These amazing stories all emphasize a simple yet profound message that with hard work, focus, and belief in yourself, you can achieve greatness. Organized by themes such as Attitude, Teamwork, and Motivation, Theismann&’s wise anecdotes highlight his firm belief that positive-thinking, goal-oriented people can achieve anything they set their minds to. See how Theismann&’s advice can change your life.
How to be a Coffee Bean: 111 Life-Changing Ways to Create Positive Change (Jon Gordon)
by Jon Gordon Damon WestCreate positive and lasting change in your life with proven concepts from The Coffee Bean In How to be a Coffee Bean, bestselling coauthors of The Coffee Bean, Jon Gordon and Damon West, present 111 simple and effective strategies to help you lead a coffee bean lifestyle—one full of healthy habits, encouragement, and genuine happiness. From athletes to students and executives, countless individuals have been inspired by The Coffee Bean message. Now, How to be a Coffee Bean teaches you how to put The Coffee Bean philosophy into action to help you create real and lasting change in your life. How to be a Coffee Bean presents thought-provoking ideas to help you create positive change, including: How to fuel your mind, body, and soul to energize yourself and others How to make a difference in the lives of others every day How to look for opportunities to be a messenger of hope and perseverance through your background, experiences, successes, and failuresEasy to implement, practical, proven, and highly effective, How to be a Coffee Bean shows you how to put the powerful lessons from The Coffee Bean into practice. It’s a must-read for anyone looking to live their best life and impact and transform the people and environment around them.
How to be a Manager: A Practical Guide to Tips and Techniques
by Robert W. GallantHow to be a Manager: A Practical Guide to Tips and Techniques is a useful book designed to show you how to develop your managerial understanding and skills at whatever job level you presently hold. Written by an experienced top-level manager, this fast-paced guide teaches you how to excel at your current position while preparing to move into higher management responsibilities. The book is organized so that each of the 18 chapters can be read and used for specific management tasks. However, each chapter builds on the understanding of overall management concepts so that by the end of the book, a broad array of management principles has been presented. The "what and why" of management principles is interwoven with techniques and specific examples of typical managerial problems. Recommendations for further reading are also incorporated so that this book can serve as the foundation for every professional's library of management lore. Whether ground-breaking entrepreneur or commercial manager directing 300 salesmen spread across the country, this book will show you the way to successful management.
How to be a Presentation God
by Scott SchwertlyHow to build, design, and deliver a fire-breathing, wing-flapping, roar-bellowing behemoth of a presentationUnlike most presentation books that say the same things regarding presentation design and delivery (less is more, get rid of bullets and use images, emulate Steve Jobs, and so on), How to Be a Presentation God actually divulges step-by-step secrets for how to build, design, and deliver blockbuster presentations.By providing entertaining and clever presentation insights, veteran presenter Scott Schwertly gives you the in's and out's for presenting yourself, your business, and your cause with an easy-to-implement approach.Focuses on content, design, and deliveryAuthor is a regular speaker at national and regional industry conferences such as PowerPoint Live and Presentation Camps, and is the founder of the award-winning Ethos3 CommunicationsAuthor is the creator of an app, Present, that landed in the top-20 iPhone apps in the Business category on iTunesHow to be a Presentation God will ensure that your presentations reach a new level of effectiveness.
How to be a Rogue Trader (Penguin Specials)
by John GapperPenguin Specials are designed to fill a gap. Written to be read over a long commute or a short journey, they are original and exclusively in digital form. This is John Gapper's foray into the world of rogue traders.Unlike most bankers, they are household names: Nick Leeson of Barings, Jerome Kerviel of Societe Generale, John Rusnak of Allied Irish Bank. And now the 31 year-old Kweku Adoboli, who allegedly ran up $2.3bn in losses at UBS. These are the men who have bought banks to their knees and global financial systems to a halt. Each time the banks declare themselves to be innocent victims of a fraud.But why do traders keep on committing apparently senseless crimes, with little benefit apart from higher bonuses and a risk of ending up in prison? And why do banks, which should have learned the tricks of the traders, keep being deceived?In this Penguin Special, the Financial Times' associate editor John Gapper unlocks the mystery by delving into the evolutionary risk-taking instincts of both humans and animals - from yellow-eyed junco sparrows in Arizona to honey-bees. He reveals how banks encourage their traders to evade risk limits, and shows how the rogue traders merely mimic the strategies used by their firms to seem more profitable than they really are.A rogue trader is often an outsider who starts in a lowly role and gambles with a bank's money in a bid to become a star. Gapper traces patterns of behaviour and personality that could be used to catch them before disaster strikes. But do the banks really want to? And are the rogue traders just the symptoms of a financial system gone rogue?
How to be a Social Entrepreneur
by Robert AshtonDon't just make money. . . make a difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. Packed with advice, inspiration and real-life stories, it will help you: Define what you want to do and why you want to do itFind the right kind of fundingBuild a brand that makes you uniqueFind a team as motivated and inspired as you areMeasure the impact you're having "How to be a Social Entrepreneur" is the only social enterprise start-up guide you'll ever need. "This is the seminal book on social enterprise" --Martin Murphy, Network 2012 "An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert's usual uncomplicated format" --Marc Davies, Wales Co-operative Centre Limited, walescoop. com "Social enterprises need social entrepreneurs. This book will help you decide is you've got what it takes to be one" --Peter Couchman, Chief Executive, Plunkett Foundation, plunkett. co. uk "This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!" --Lord Andrew Mawson OBE, author of "The Social Entrepreneur: Making Communities Work," amawsonpartnerships. com "I was genuinely impressed by how comprehensive it is!" --Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise. org. uk "A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise" --Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int. Ghana "I particularly enjoyed the section on sales, which is a fundamental topic too often neglected" --Andy Brady, '3rd Sector Futures', Anglia Ruskin University, anglia. ac. uk Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including "How to Start a Business for Entrepreneurs, Instant Entrepreneur" and "The Entrepreneur's Book of Checklists. "
How to be a Successful Frauditor
by Peter TicknerThis book shows how anyone who finds they need to investigate a fraud at work can conduct a successful investigation and maximise their chances of recovering stolen money. Drawing on the experiences of the author, including his role in a number of high profile cases at two organisations at the heart of government, the Treasury and the Metropolitan Police, the book is peppered with real life examples and case studies of the 'frauditor's' experiences, and lessons learned the hard way including the cases of: - The linguist who was lost for words - Doctoring the suits at the hospital - A magician at work - Corporate credit cards for cops Readable, and written to de-bunk the mysteries of fraud investigation, this book includes interactive case studies to develop the reader's skills in effective fraud detection and investigation.
How to be a Time Master
by Ian CooperIf you could save just 24 minutes a day you'd gain an extra 6 days a year. Some say the world was created in 6 days. What could you achieve?You don't have to work harder or spend hours defining your life goals in order to manage your time. The Time Master approach is full of quick painkilling solutions and long-term 'know-how'.This is more than time management, this is time mastery.Forget about complicated planning techniques and endless charts - with over 400 practical tips and tricks at your fingertips, you'll be able to tackle your main problem areas and take back control of your time and your life, quickly. As a Time Master, you will learn how to slow down and enjoy doing the things you really want to do.Master ways to:Work out what really needs to be done and whenManage emails, your screen time and the telephoneRun brilliant meetingsDeal with interruptionsStop others stealing your timeSay no when necessary and manage our bossMake time for your healthAnd many more ...'A common sense approach to time management ... in an easy to read format.' --Clare Evans, Time Management Coach and author of Time Management For Dummies