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If You Can't Wholesale After This: I've Got Nothing For You...
by Todd M FlemingThis series of books aims to guide you through the process of becoming financially free through real estate investing.If You Can't Wholesale After This was written for people who are fed up with the traditional "rat race" style of living and want to create a new way of living no matter if you have ever been involved in real estate or have any money of your own. This book will guide your mind and actions to building massive wealth step by step.
If You Could Live Anywhere: The Surprising Importance of Place in a Work-from-Anywhere World
by Melody WarnickEven when your job can be done from anywhere, the place you call home still matters—a lot.By the old rules of work, your dream career determines where you live. If you want to make movies, move to Los Angeles. If you want to work in publishing, you must be in New York. And if you're launching a start-up, you'll only succeed in Silicon Valley.But with the meteoric rise of remote and freelance work, more people than ever are becoming location independent. Even doctors, teachers, and other people in more traditional occupations have to make tough choices about where they settle, because living in the right place can still make all the difference for your success and happiness.So if work won't dictate where you live, how will you ever decide?If You Could Live Anywhere answers that question. Melody Warnick unpacks the big-picture concerns that we often miss when we're writing pros-and-cons lists about potential destinations. Because the secret to being happy isn't moving, it's aligning your location with your values. You'll learn how to craft a personal location strategy that will make the most of your money, your community, and your life, with success stories from people who flexed their location independence to find homes and work they love.The future of work is clear: it can happen wherever you are. So where do you really want to be?
If You Don't Make Waves, You'll Drown
by Dave AndersonThis is not your typical business book. You won't find academic remedies to your business challenges or exhortations to create a warmer and fuzzier workplace. In fact, you'll find the opposite-tips on how to be a tougher, take-no-prisoners-style manager. It's time to stop letting workplace political correctness push you around and get serious about your business.In If You Don't Make Waves, You'll Drown, Dave Anderson doesn't pull any punches. Offering simple wisdom and politically incorrect solutions that really work, he's not here to inspire you, but to taunt you into action. He shows you how to be more direct without being disrespectful; how to give honest feedback even when it hurts; and how to hold employees accountable for results. In short, you'll learn how to get the most out of your business.Want more politically incorrect wisdom?Tenure is a license for lazinessDiversity without competence is worthlessDon't trade your values for valuablesPolitical correctness is a disease that destroys the workplaceIt's time to fight back!
If You Really Want to Change the World
by Henry Kressel Norman WinarskySilicon Valley's latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not meet the market need, so fail fast and try another product with the hope that a product-market fit will eventually emerge. But this fail fast, step-and-pivot philosophy is like taking a random walk in the forest without a compass. If You Really Want to Change the World is about helping entrepreneurs find true north.Henry Kressel and Norman Winarsky-technologists, inventors, and investors with stellar track records-provide a guide for those who wish to create a market-leading company that will have a real impact: a disciplined and staged approach they have used to launch, invest in, and develop scores of highly successful companies. If You Really Want to Change the World leads entrepreneurs through the critical stages of venture development, from concept to acquisition or public offering to maintaining a rich culture of innovation in the company. It is a guide by innovators for innovators, with approaches that are practical and timeless.Drawing on the authors' experiences as well as those of their partners from around the world, Kressel and Winarsky share the stories of their triumphs and misses, demonstrate their method in action, and inspire their readers in the process. There are more opportunities now than ever before to build breakthrough companies that touch millions of lives. If this is your goal, let this book be your guide to creating world-changing ventures.
If You Should Fail: A Book of Solace
by Joe Moran'There is an honesty and a clarity in Joe Moran's book If You Should Fail that normalises and softens the usual blows of life that enables us to accept and live with them rather than be diminished/wounded by them' Julia Samuel, author of Grief Works and This Too Shall Pass 'Full of wise insight and honesty. Moran manages to be funny, erudite and kindly: a rare - and compelling - combination. This is the essential antidote to a culture obsessed with success. Read it' Madeleine BuntingFailure is the small print in life's terms and conditions.Covering everything from examination dreams to fourth-placed Olympians, If You Should Fail is about how modern life, in a world of self-advertised success, makes us feel like failures, frauds and imposters. Widely acclaimed observer of daily life Joe Moran is here not to tell you that everything will be all right in the end, but to reassure you that failure is an occupational hazard of being human. As Moran shows, even the supremely gifted Leonardo da Vinci could be seen as a failure. Most artists, writers, sports stars and business people face failure. We all will, and can learn how to live with it. To echo Virginia Woolf, beauty "is only got by the failure to get it . . . by facing what must be humiliation - the things one can't do."Combining philosophy, psychology, history and literature, Moran's ultimately upbeat reflections on being human, and his critique of how we live now, offers comfort, hope - and solace. For we need to see that not every failure can be made into a success - and that's OK.
If You Want Something Done: Leadership Lessons from Bold Women
by Nikki R. HaleyInstant New York Times and USA Today bestseller! Nikki Haley's sharply intimate and inspirational book celebrates the world's most iconic women leaders.“If you want something said, ask a man. If you want something done, ask a woman.” —Margaret ThatcherIn the spirit of Thatcher’s quote, Ambassador Nikki R. Haley offers inspiring examples of women who worked against obstacles and opposition to get things done—including Haley herself. As a brown girl growing up in Bamberg, South Carolina, no one would have predicted she would become the first minority female governor in America, the first female and the first minority governor in South Carolina, or the U.S. ambassador to the United Nations. Her journey wasn’t an easy one. She faced many people who thought she didn’t belong—and who told her so. She was too brown. Too female. Too young. Too conservative. Too principled. Too idealistic. As far as Nikki was concerned, those were not reasons to hold her back. Those were all reasons to forge ahead. She drew inspiration from other trailblazing women throughout history who summoned the courage to be different and lead. This personal and compelling book celebrates ten remarkable women who dared to be bold, from household names like Margaret Thatcher and Israel’s former prime minister Golda Meir, to Jeane Kirkpatrick, the first female U.S. ambassador to the United Nations, to lesser-known leaders like human rights activist Cindy Warmbier, education advocate Virginia Walden Ford, civil rights pioneer Claudette Colvin, and more. Woven with stories from Haley’s own childhood and political career, If You Want Something Done will inspire the next generation of leaders.
If You Will Lead: Enduring Wisdom for 21st-Century Leaders
by Doug MoranIf You Will Lead: Enduring Wisdom for 21st-Century Leaders provides readers with guidance for any sort of leadership journey. Whether you are a seasoned executive or just starting your first leadership role, this book will help you grow as a leader.<P><P> Doug Moran starts by posing four critical questions for every reader to consider:1. Who am I?2. What do I want?3. How can I get others to make their own choice to follow me?4. How can I earn and retain the privilege to lead? If You Will Lead helps each reader discover his or her own answers to these pivotal questions.Moran has taken Rudyard Kipling's classic poem "If--" and created a leadership framework out of it that comprises sixteen eternal and essential leadership attributes. He draws on noteworthy historical events to illustrate how great leaders like Martin Luther King, Abraham Lincoln, Mother Teresa, and others applied these leadership attributes to achieve extraordinary results. If You Will Lead uses the power of storytelling to teach its leadership lessons. It combines bigger-than-life examples with everyday stories to help leaders apply its lessons to their own leadership challenges, whatever they may be. It's a practical guide that offers numerous resources and tools to help readers hone their skills and achieve their full potential.
If You're Not First, You're Last
by Grant CardoneDuring economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.If You're Not First, You're Last is about how to sell your products and services--despite the economy--and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You're Not First, You're Last include:Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude
If You're So Smart, Why Aren't You Happy?
by Raj RaghunathanThe first book by the creator of COURSERA®'s most popular online course in 2015, "A Life of Happiness and Fulfillment"Could the same traits that drive your career success also be keeping you from being happier?Fifteen years after getting his MBA, Raj Raghunathan spent some time with his old classmates. He noticed that though they'd all done well, there didn't appear to be much correlation between their academic success and career success. What Raj found even more curious was the even smaller correlation between career success and what he calls life success. The greater the career success, the more unhappy, out of shape, harried and distracted his friends were. If intelligence helps with decision-making, smart people should naturally make better life choices. So why are so many of the smartest, brightest, most successful people profoundly unhappy? Raj set out to find an answer to this problem, and extensively researched happiness not just of students and business people, but also stay-at-home-parents, lawyers, and artists, among others. If You're So Smart, Why Aren't You Happy? takes readers on a fun and meaningful tour of the best research available on how some of the very determinants of success may also come to deflate happiness. Raghunathan explores the seven most common inclinations that successful people need to overcome, and the seven habits they should adopt instead. Among his surprising findings... ·The correlation between wealth and happiness is much smaller than you'd expect it to be·Generosity is not only a key to happiness, but a determining factor of long term success·Appreciating uncertainty, rather than seeking full control of outcomes, is necessary for happiness If You're So Smart, Why Aren't You Happy? will give you a powerful new perspective on your work, personal goals and relationships, whether you're already successful or just starting out.From the Hardcover edition.
If You're Thinking of Living In . . .
by Michael LeahyA Practical guidebook for house hunters, migrating apartment dwellers, and anyone curious about life in 115 of New York's most livable neighborhoods and suburbs. For many people in New York, New Jersey, and Connecticut, the real estate section of the Sunday New York Times is the first part of the newspaper they read each week. This book is drawn from one of the most popular features in that widely read section, "If You're Thinking of Living In . . . " Every week, the column gives a detailed snapshot of a suburban community in the tri-state area or a metropolitan neighborhood in New York City, enabling readers to clearly understand a new area and decide if it might be the right place for them to live. Now, these columns have been updated and edited into a valuable guidebook for anyone planning a move into the tri-state area or already living in the region and considering a move to another community, as well as for browsers who just enjoy this popular and informative feature. Will acquaint you with 115 metropolitan neighborhoods and suburban communities in New York, New Jersey, and Connecticut. Consists of illuminating profiles on each locale, including safety, housing, schools, transportation, cultural and recreational facilities, and quality of life. Includes at-a-glance reference boxes that list such valuable data as median income of a community; median price of a single-family home, co-op, or condo; midrange rental rates; and commuting times and costs Highlights which communities have the strongest school districts. Educates prospective home buyers on assessing the investment opportunities of purchasing real estate. From the Trade Paperback edition.
If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Columbia Business School Publishing)
by Leonard ShermanBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
If Your Resume Could Talk: Dig in and Prepare Yourself or Others for What's Next Through Career Exploration, Conversations, and Pivots
by Evelyn Mok LeeThe notion that one can work in a single company or job for an extended period of time has changed. Companies are in need of talent. People are in search of jobs and just "the right position" for themselves.How do we find that perfect match? In years past, one might pivot once, perhaps even twice over the course of their career. Today, a person may need to pivot multiple times. Can a business adapt to the amount of change their employees may need to make over the course of their lifetime? Will an individual want to or be prepared to change jobs on an ongoing basis throughout their career? Sometimes, there is a need to pivot. Can the pivot be made, smoothly? Finding starting points for these conversations can be challenging. Is it a pivot or is it a career change? Both are acceptable. Pivots, if planned, can be easier to navigate. Career changes require more preparation. Either way, fluctuations can be daunting, for both the individual and the organizations they work for, especially when there is a lack of clarity in managing the complexities of skills, career aspirations, and interests. Having meaningful conversations that gather personal insights and reveal options either before or when it is time to initiate career exploration can ease the transition.This book captures the insights the author has gained through her career and provides the valuable lessons learned from reviewing resumes, interviewing, and coaching those early in their careers, starting new careers, or in the midst of career transitions. The author also shares her personal experience with career exploration and navigating change.
If You’re a Classical Liberal, How Come You’re Also an Egalitarian?: A Theory of Rule Egalitarianism (Palgrave Studies in Classical Liberalism)
by Åsbjørn MelkevikClassical liberalism has wrongly been regarded as an ideology that rejects the welfare state. In this book, Åsbjørn Melkevik corrects this common reading of the classical liberal tradition by introducing a theory of “rule egalitarianism”. Not only is classical liberalism compatible with social justice, but it can also help us understand why some egalitarian endeavours are an essential feature of a market society. If a necessary link exists between the classical liberal tradition and the moral and institutional dimensions of the rule of law, then this tradition is bound to uphold a substantial form of social justice. Coherence requires that classical liberals like Friedrich Hayek and Milton Friedman adopt an authentic egalitarian program. They should ameliorate poverty and limit inequality not merely out of prudence or collective self-interest, but for the natural justice of ongoing social cooperation as well as for the impartiality of market institutions.
If at First You Don't Succeed...
by Brent BowersAt age nine, Cameron Johnson started an Internet company. Pete Amico quit his job on his first day because he didn't feel like taking orders from his boss. Greg Herro built a successful business selling diamonds made from the carbon extracted from ashes. If any of these people remind you of yourself, you just might have the kind of personality to take the small business world by storm. InIf at First You Don't Succeed. . . , Brent Bowers, the small-business editor for theNew York Timesreveals the eight patterns that highly successful entrepreneurs share - and what we can learn from them. Brent Bowers, in covering small business for decades at theWall Street Journaland theNew York Times, has chronicled the rise and fall of hundreds of start-ups. InIf at First You Don't Suceed...,he analyzes the common characteristics shared by dozens of successful small-business owners and their companies. Drawing on extensive interviews and research,as well as on the experiences and expertise of business consultants, venture capitalists, academics, and the entrepreneurs themselves, he describes the key traits that successful entrepreneurs have in common. Among them: * The ability to spot and seize opportunities * An overwhelming urge to be in charge coupled with a gift for leadership * The flexibility to come up with creative, out-of the-box solutions to problems or obstacles * Incredible energy and tenacity in the pursuit of their goals * Unwavering faith in their business * The ability to take smart risks * The ability to bounce back from setbacks and see failure as just one step on the path to ultimate success For anyone thinking about starting a business, or attempting a start-up a second or third time, this book offers invaluable lessons and insights.
Ifigenia en Forest Hills: Anatomía de un asesinato
by Janet MalcolmUno de los mejores libros sobre un juicio jamás escritos. «Ella no lo pudo haber hecho, pero tenía que haberlo hecho». Ese es el enigma del que parte el fascinante nuevo libro de Janet Malcolm: la crónica de un juicio por asesinato en la cerrada comunidad de judíos bujaríes de Forest Hills, en el distrito neoyorquino de Queens. La joven y atractiva doctora Mazoltuv Borujova es acusada de haber contratado a un sicario para acabar con su ex marido, Daniel Malakov, un dentista respetado, en presencia de la hija de ambos, de cuatro años. El fiscal lo considera un acto de venganza: pocas semanas antes del asesinato a sangre fría de Malakov, este, inexplicablemente, había obtenido la custodia de la niña. La tragedia dickensiana del niño inocente es el hilo conductor del relato de Malcolm. Con la precisión intelectual y emocional que la caracteriza, Malcolm contempla el juicio («una pugna entre dos relatos antagónicos») desde todos los ángulos imaginables. El abismo entre nuestros ideales de justicia y los factores humanos que influyen en su aplicación (de la habilidad de los distintos abogados a la naturaleza de la selección de los jurados, la maleabilidad de las pruebas o la predisposición del juez) quizá sea la conclusión más dura. Reseñas:«Tan intrigante y emocionante como una historia de detectives, con todo el interés moral e intelectual de una gran novela.»Jeffrey Rosen «Seca y fascinante, Ifigenia en Forest Hills provoca desde sus primeras páginas un auténtico hechizo, el tipo de hechizo al que los admiradores de Janet Malcolm nos hemos hecho adictos.»The New York Times «Otro logro asombroso de Janet Malcolm. Aquí, como siempre, Malcolm provoca el mejor tipo de inquietud en el lector: la obligación de pensar.»Jeffrey Toobin
Iggy's Bread of the World
by Kathleen L. Mcginn Alexis GendronIn January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years later, they have grown beyond their physical and administrative capacity. The Ivanovics must decide how to reconfigure the leadership structure of the company without losing their control over the fundamentals.
Ignite
by Gabrielle DolanLearn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be. Storytelling is a powerful business tool, and this book shows how to find your own stories and dig deep to learn what's driving your leadership and motivating your diverse workforce. You'll successfully navigate the uncertain terrain brought about by mixed generational expectations, evolving technology, and a rapidly shifting culture as you learn to respond and adapt to become a more effective leader. Communication is everything, and leaders are expected to be "on message" at all times. Today's workers want to know the "why" behind the "what", and this guide shows you how to tailor your message and your entire communication style to have the biggest impact. Cut through the "boring" and "bull" and be real Communicate with impact across all platforms Ignite your teams, your customers, and yourself Level up, step out, and discover what you stand for The rapid rise of technology and social media has resulted in "information fatigue", and most leaders respond by communicating in logic and data. This approach has little impact on the shifting workforce demographics, and each new generation brings higher expectations from their employers and leaders. Ignite shows you how to exceed those expectations and become the authentic leader that drives today's business success.
Ignite The Third Factor
by Dr Peter JensenHow do you get someone else committed to reaching their fullest potential? It’s a question that challenges new managers and seasoned executives alike, echoes through coaches’ heads as they watch a gifted athlete underachieve, and keeps parents up at night. Igniting the Third Factor, Peter synthesizes his life’s work into the five core practices exceptional leaders use to ignite the Third Factor in themselves and others – whether it’s in the locker room before a gold medal Olympic hockey game or at a routine performance review. Peter works through an easy-to-understand model, providing a clear view of what separates ’igniters’ from ’extinguishers’ and exploring a wealth of strategies you can put to use immediately in your world. Like the laws of physics, these principles apply in any environment. They may look different when used by a parent, a manager, or a coach, but the forces of work remain the same. Igniting the Third Factor is a fast-paced journey packed with familiar faces, engaging stories, and humor. As he moves from the dressing room to the corner office and back again, Peter weaves insights from well-known Canadian, American, and British coaches and executives with his personal experience to provide a practical guide to helping others excel – all set against the backdrop of an exciting 30 years of involvement in the Canadian Olympic Movement.
Ignite Your Generosity: A 21-Day Experience in Stewardship
by Chris McDanielWe know it's important to be generous. But it can be hard to know what healthy stewardship looks like in our families and churches. What if God has deeper and richer lessons to teach us about what it means to live generously? Ignite Your Generosity will help you see your resources of time, talents and treasures in a fresh, God-honoring way. A twenty-one-day devotional, this book is now expanded with a four-week small group guide that is perfect for both individual and church use. Every day's reading features an engaging story, Scripture for further study and personal reflection questions to grow in the area of stewardship. Begin your journey of pursuing generosity God's way. Discover the joy and fulfillment that comes from a life of giving freely to his plans and purposes.
Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior
by Stephen McGarveyHow effective leaders use communication to spark transformation: “Terrific insights and tools on how to create behavioral shifts.” —John Howlett, President, Bunzl CanadaThe ability to persuade and influence is the cornerstone of successfully navigating change management. In Ignite a Shift, internationally acclaimed speaker Stephen McGarvey explores the subtleties of effective communication and highlights the essential fact that thinking impacts emotions, which drive behavior.Ignite a Shift is the quintessential guide to communication, positive persuasion, and influencing with integrity. It reveals the proven techniques that the world’s most effective leaders are using to motivate themselves and others to excel professionally and personally.“An insightful guide that supplies readers with practical tools to help influence, persuade, and motivate the people around them. The focus on the power of positivity, linguistics, and storytelling are crucial techniques whether you are leading a team, negotiating a contract, or simply attempting to better frame conversations in everyday life.” —Michael Baghramian, Financial Advisor, Forbes List of America’s Next Gen Advisors, 2019 & 2021
Ignite an Explosion of Ideas: Submarines and Tubular Bells-Produce More Innovative Ideas
by Frans JohanssonThe most successful innovators produce and realize an incredible number of ideas. But why are some innovators more productive than others? And what, if anything, does that have to do with thinking that crosses disciplines? This chapter answers these questions.
Ignite the Secret: 19 Lessons for Business and Life
by Charles HortonAn entrepreneur shares powerful strategies for confronting challenges, acting decisively, and achieving everything you’ve ever dreamed of.Entrepreneur and motivational speaker Charles Horton takes vital lessons he has learned in business and life—as well as from firewalking, walking on glass, mingling with lions, and building multiple businesses—and applies them to the challenges of personal and professional life with remarkable success. Now, his trailblazing approach can be yours. Ignite the Secret will inspire you to . . .See opportunities, not obstaclesTriumph over self-doubtFocus on your goalsCreate your own realityShift your perspectiveStoke your internal fireOvercome any challengeAccomplish your dreamsThe hardest part of changing your life is knowing how to start. Ignite the Secret empowers you to take that first step—and all the steps that follow.Praise for Ignite the Secret“You rarely come upon a piece of writing that is the complete package drawing you in with every lesson, vivid personal story and simple wisdom you can use in your own life right away.” —Monica Steiner, Aging Evolution“Whether or not you ever choose to do a firewalk, these nineteen lessons can transform your life as if you had.” —Dave Albin, Former Anthony Robbins Companies Fire Captain
Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement
by Andrew FrawleyA new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Igniting the Invisible Tribe: Designing an Organization That Doesn't Suck
by Josh Allan DykstraWhy is it that so many of us toil away in jobs we hate, being treated like machines, doing things that will eventually ruin the planet? Is this really the best we can do with our work and our lives? Concluding a massive research project spanning the fields of behavioral economics, future trend analysis, and management science, Josh Allan Dykstra elegantly shows how the world of work is evolving-and that the competitive advantage of business is shifting towards something much more life-giving than where we've been.
Ignition: Superior Communication Strategies for Creating Stronger Connections
by Matthew L. MoseleyIgnition: Superior Communication Strategies for Creating Stronger Connections is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.