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Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that this concept is a valuable management model to make brands successful. In the 3rd edition, all chapters were fundamentally revised and latest research findings were integrated. A new section on corporate social responsibility due to the increasing importance of brands&’ societal and environmental responsibilities and up-to-date practical examples were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

Identity-Based Leader Development

Are leaders born or made? In other words, are leadership skills innate or can they be taught? The consensus is that leaders are made-but that people start with different levels of innate ability. Using this assumption as a jumping-off point, the authors of this chapter argue that the development of leadership skills is directly linked to a person's self-concept or identity. In exploring this identity-based model of leadership development, they discuss the key transitions and experiences that shape leaders' careers, such as taking a significant (and role-changing) step up the organizational ladder. They suggest that helping people make "identity transitions"-allowing them to shed outdated identities that hinder change and creating opportunities for them to practice (and make mistakes with) new identities is a key component of leadership development-and one that invites further research. This chapter was originally published as Chapter 22 of "Handbook of Leadership Theory and Practice: A Harvard Business School Centennial Colloquium."

Identity-Trajectories of Early Career Researchers: Unpacking the Post-PhD Experience

The book asks how we can make sense of career paths for PhD graduates, something that has rarely been systematically studied. It offers a coherent synthesis of the empirically-based insights that arose from the experiences of 48 early career researchers, who were participants in a 10-year qualitative longitudinal research program. The book has the power to inform other researchers’ conceptual and methodological approaches to the study of post-PhD career trajectories. The authors draw on the conceptual lens of ‘identity-trajectory’, which emerged from their research program, to examine the decision-making processes underpinning the careers of PhD graduates, whether contingent researchers and teachers, assistant professors within the academy or professionals elsewhere. The book highlights the role of personal agency in negotiating academic and non-academic work and careers within broader personal lives. It will be compelling reading for researchers and students working in the areas of Education and Sociology, particularly those with an interest in examining career development and decision-making.

Identity: Transforming Performance through Integrated Identity Management

Mark Rowden's first book, The Art of Identity was internationally recognized as a seminal work on the creation and definition of corporate identity. This much-revised and extended edition, simply titled Identity, offers further crucial knowledge about how to integrate identity into the wider commercial and financial objectives of the organization. Rowden's radical approach dispenses with common branding misconceptions and explains how to interrogate your strategy and objectives as never before through the relative weighting of three key 'averages': product, distribution and identity. He demonstrates how, by re-examining market position and values on this basis, you can redefine the content and focus of your identity, grading all visual and behavioural communications - an approach called, show tell do - into critical priorities, and then distill key values into firmwords, against which all communications can be rapidly focused as well as measured. The real examples in this book demonstrate firmwords in action. Later chapters illustrate issues of style, colour, names, logos, typefaces, structure, and how the challenges of fashion can be met. Identity also argues a new methodology for managing the creative process between the organization and its creative suppliers.

Identität in der modernen Arbeitswelt

In diesem Fachbuch beleuchten renommierte Autorinnen und Autoren aus Wissenschaft und Praxis, wie sich das Thema Identität unter dem Fokus der Zugehörigkeit in neuen Organisationsformen wandelt. Aus den Blickwinkeln verschiedener Disziplinen wie Ökonomie, Soziologie, Geschichte, Philosophie und Psychologie betrachten die Experten, welchen Stellenwert Konzepte wie Identität, Loyalität, Vertrautheit und Betriebszugehörigkeit heute haben. Sie gehen der Frage nach, ob und wie sich diese Konzepte durch moderne Arbeitsformen und Organisationstypen wie Projektarbeit, Matrixorganisationen und Netzwerkstrukturen verändert haben. Einen weiteren Schwerpunkt der Beiträge stellen die kurz- und mittelfristigen Auswirkungen dieser Veränderungen auf Mitarbeiter und Führungskräfte dar.Die Stiftung der Schweizerischen Gesellschaft für Organisation und Management SGO sowie die Hochschule für Soziale Arbeit der Fachhochschule Nordwestschweiz unterstützten diesen Tagungsband.

Identitätsbasierte Luxusmarkenführung

Nach heutiger Auffassung folgt die Führung von Luxusmarken anderen Gesetzen als im Premium- oder im Basismarkensegment, denn bei Luxusmarken rühren Faszination und Begehrlichkeit aus ihren mythisch aufgeladenen Markenidentitäten. Diese Markenidentitäten zu kreieren und die Marke auf der Basis dieser wesensprägenden Eigenschaften exklusiv und nachhaltig zu steuern, stellt eine zentrale Aufgabe im Luxussegment dar. Luxusmarken genießen eine ungebrochen hohe Nachfrage, müssen sich aber auch neuen Herausforderungen stellen, wie z.B. Vertrauenskrise, Social Media, Green Luxury. Renommierte Autoren nehmen Stellung zu den Herausforderungen der Luxusmarkenführung und gewähren aus der Perspektive von Wissenschaft und Praxis in zugänglicher Weise ansprechende Einblicke.

Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling

Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das hieraus extern resultierende Markenimage bei den Nachfragern im Mittelpunkt. An zahlreichen Stellen werden die Ausführungen durch anschauliche Praxisbeispiele erläutert, die die hohe Relevanz der identitätsbasierten Markenführung für die Praxis belegen.In der 3. Auflage wurde dieser Ansatz in erheblichem Maße weiterentwickelt. Neben den neuen Herausforderungen an die Markenführung wurde ein Vergleich mit internationalen Markenführungsansätzen aufgenommen, der Managementprozess der identitätsbasierten Markenführung überarbeitet, zahlreiche Anpassungen im strategischen Markenmanagement vorgenommen sowie aufgrund der rasanten technologischen Entwicklung das Markenmanagement im digitalen Kontext sowie vor allem in sozialen Medien komplett überarbeitet und stark erweitert. Zudem wurden viele neue Praxisbeispiele aufgenommen.Der Inhalt- Grundlagen der identitätsbasierten Markenführung- Strategisches Markenmanagement- Operatives Markenmanagement- Identitätsbasiertes Markencontrolling- Identitätsbasierter Markenschutz- Internationale identitätsbasierte Markenführung

Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling

Dieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz im Markenmanagement. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das externe Markenimage bei Nachfragern im Mittelpunkt. Neben den Grundlagen wird detailliert auf den Managementprozess der identitätsbasierten Markenführung eingegangen. Hierbei werden Fragestellungen wie die Markenpositionierung, die Gestaltung der Markenarchitektur, das Management von Brand Touch Points und der Customer Journey, die multisensuale Markenführung und das Markenmanagement im digitalen Kontext thematisiert. Ferner werden mit der internationalen Markenführung, dem Markenmanagement im Einzelhandel sowie der Markenführung in sozialen Medien und auf Plattformen weitere wesentliche Aspekte identitätsbasierter Markenführung behandelt. Die Ausführungen werden durch zahlreiche anschauliche Beispiele erläutert, welche die gute Anwendbarkeit der identitätsbasierten Markenführung in der Praxis belegen.In der 4. Auflage wurden alle Kapitel grundlegend überarbeitet und aktuelle Praxisbeispiele integriert. Darüber hinaus wurde ein neues Kapitel zur Markenführung in sozialen Medien und auf Plattformen sowie zur Gestaltung der Markenelemente ergänzt.Zusatzmaterial erhalten Sie via App: Laden Sie die Springer Nature Flashcards-App kostenlos herunter und nutzen Sie als Printbuchkäufer exklusive Inhalte, um Ihr Wissen zu prüfen. Der InhaltGrundlagen der identitätsbasierten MarkenführungStrategisches und operatives MarkenmanagementIdentitätsbasiertes MarkencontrollingInternationale identitätsbasierte MarkenführungIdentitätsbasierte Markenführung im Einzelhandel, in sozialen Medien und auf Plattformen

Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling

Dieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz zum erfolgreichen Management von Marken. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das externe Markenimage bei Nachfragern im Mittelpunkt. Neben den Grundlagen wird detailliert auf den Managementprozess der identitätsbasierten Markenführung eingegangen. Hierbei werden Fragestellungen wie die Markenpositionierung, die Gestaltung der Markenarchitektur, die Markenevolution und das Management von Brand Touch Points und der Customer Journey thematisiert. Ferner werden mit der internationalen Markenführung, dem Markenmanagement von Retailer- und Herstellermarken im Kontext der Plattformökonomie sowie der Markenführung in Online- und sozialen Medien besondere Anwendungsfälle der identitätsbasierten Markenführung behandelt. Die Ausführungen werden durch zahlreiche anschauliche Beispiele erläutert, welche die gute Anwendbarkeit der identitätsbasierten Markenführung in der Praxis belegen. In der 5. Auflage wurden alle Kapitel grundlegend überarbeitet und neue Praxisbeispiele integriert. Aktuelle Themen, wie z. B. Corporate Social Responsibility (CSR) als Bestandteil des strategischen Markenmanagements, wurden ergänzt und die besonderen Anwendungsfälle der identitätsbasierten Markenführung umfassend überarbeitet. Zusatzmaterial erhalten Sie via App: Laden Sie die Springer Nature Flashcards-App kostenlos herunter und nutzen Sie als Printbuchkäufer exklusive Inhalte, um Ihr Wissen zu prüfen. Der Inhalt Grundlagen der identitätsbasierten Markenführung Strategisches und operatives Markenmanagement Identitätsbasiertes Markencontrolling Internationale identitätsbasierte Markenführung Identitätsbasierte Markenführung im Einzelhandel, in sozialen Medien und auf Plattformen

Identitätskonstruktionen in der Aktivgesellschaft: Biographische Positionierungen im arbeitsideologischen Diskurs (Transformation des Sozialen – Transformation Sozialer Arbeit #10)

Anna Kristina Sailer nimmt auf Basis einer narrativen Analyse die Identitätskonstruktionen junger Erwachsener in der Aktivgesellschaft in den Blick. Der Begriff der Aktivgesellschaft umschreibt dabei das veränderte Verhältnis von Individuum und Erwerbsarbeit. Dabei geht die Autorin davon aus, dass sich durch die aktivierende Arbeitsmarktpolitik eine arbeitsideologische Zuspitzung ergeben hat, die sich sowohl in einem verschärften Diskurs als auch in den Identitätskonstruktionen der jungen Erwachsenen widerspiegelt. Diskurs, Ideologie und Identität werden dabei als wechselseitige Konstitutionsbedingungen verstanden, denn vor dem Hintergrund des arbeitsideologischen Diskurses positionieren junge Erwachsene sich selbst und andere und werden zugleich von anderen (fremd)positioniert. Die Zielgruppe der jungen Erwachsenen ist dabei besonders von arbeitsideologischen Anrufungen betroffen, da sie in der Statuspassage des beruflichen Übergangs von der (Hoch)schule in den Beruf ihre Aktivierung und Eigenverantwortung in besonderer Weise unter Beweis stellen muss. Durch eine Kombination von biographischen Fallrekonstruktionen und Metaphernanalysen verdeutlicht die Autorin in ihrer Studie, wie sich junge Erwachsene im biographischen Interview im Sprechen mit arbeitsideologischen Diskursen vernähen, wenn sie Identität konstruieren und zeigt dabei auf, wie arbeitsideologische Anrufungen letztlich auch die Handlungsfähigkeit junger Erwachsener in der Aktivgesellschaft beeinflussen.

Ideological, Social and Cultural Aspects of Events

There is an ever growing importance of events in modern society and until now existing literature on events has been dominated by the economic perspective. Social and Cultural Aspects of Events addresses the social and cultural side of events and explores the role they have in fostering change and community development. It examines the transformatory function of events in the context of development studies - as phenomena that can promote and facilitate human development, including social, societal and individual change. This book provides vital and timely exploration and encourages the study of more diverse themes within event management.

Ideological, Social and Cultural Aspects of Events

There is an ever growing importance of events in modern society and until now existing literature on events has been dominated by the economic perspective. Social and Cultural Aspects of Events addresses the social and cultural side of events and explores the role they have in fostering change and community development. It examines the transformatory function of events in the context of development studies - as phenomena that can promote and facilitate human development, including social, societal and individual change. This book provides vital and timely exploration and encourages the study of more diverse themes within event management.

Ideologies in World Politics (Staat – Souveränität – Nation)

Political ideologies shape the behaviour of states, international institutions, terrorist groups, political elites, non-governmental organisations, and other international actors. The book analyses how the most important of them affect today’s world politics, and contribute to build a new and complex world order.

Ideologies of Globalization: Contending Visions of a New World Order (RIPE Series in Global Political Economy)

This book examines the key debates about globalization and provides a detailed and incisive analysis of the varied and often contradictory opposition to globalization within the United States.Subjects covered include:* the historical context of the development of globalization in the US in the post-war period* opposition to the North American Free Trade Agreement (NAFTA), the General Agreement on Trade & Tariffs (GATT) & the World Trade Organisation (WTO)* the nationalist response to globalization from 'militia' groups and others on the extreme right* the populist backlash against globalization* recent moves by advocates of the free market to present 'globalization with a human face'.

Ideology and Rationality in the Soviet Model: A legacy for Gorbachev (Routledge Revivals)

First published in 1989, Ideology and Rationality in the Soviet Model assumes that since the October Revolution the development of the Soviet Union has essentially been a process of trial and error. Economic rationality has been sacrificed to political expedients, and the cultural sphere has been put to use as a legitimating and rationalizing device. This book analyses the internal logic of this process from the 1917 Bolshevik Revolution to Gorbachev’s ‘revolution from above’, including coverage of the Stalin, Khrushchev and Brezhnev eras. The book focuses on the structural determinants of the Soviet Model, thus seeking to reveal the specific rationalities that characterizes ‘Soviet man’. Its conclusion casts serious doubt on the likelihood of new policies defeating seven decades of Bolshevik rule and social indoctrination. It will be of interest to students of economics, political science and history.

Ideology and Shop-Floor Industrial Relations (Routledge Revivals)

First Published in 1981, Ideology and Shop-Floor Industrial Relations is based on data obtained in observational research amongst managers, shop stewards and workers, examines the informal processes by which accommodations are or are not, reached by managers and workers. Since the publication of the Donovan Report industrial relations research has increasingly moved away from studies of formal procedures and institutions and focused more on informal custom and practice. In this book, the authors develop a theory of workplace rule making, and argue that it is in negotiations over such detailed and often minor daily industrial issues that the relationship between capital and labour is worked out. This book is a must read for scholars of industrial economics and management studies.

Ideology and Social Change in Latin America (Routledge Library Editions: Development)

First published in 1977, this reissue contains original articles by contemporary leading scholars in the field of Latin American politics on a range of topics including: working class organisation, populism and US labour imperialism. It will be of interest to anthropologists, students of political science and specialists in Latin American studies.

Idiosyncratic Deals at Work: Exploring Individual, Organizational, and Societal Perspectives

Idiosyncratic deals (I-deals) are individualized work agreements negotiated between employee and employer. Examples include working from home, shortened work days and/or weeks, and taking on responsibilities not enumerated in the job description. I-deals fulfil unique employee needs that lay outside the employer’s standard offerings, and engender a wide range of positive outcomes for both parties, such as employee well-being, work-life balance, career development, and enhanced job performance and citizenship behaviors. I-deals have the potential to be a strategic HR device for addressing the changing needs and preferences of employees, employers, and the wider society in the post-pandemic era.This new collection provides a holistic, integrated and interdisciplinary overview of i-deals from leading scholars in the area. In addressing topics such as the sociological impact of i-deals, issues of power, privilege and fairness, and HR differentiation, this volume examines i-deals at the individual, team, organizational, and societal levels. The book will be useful to scholars and practitioners alike by offering a nuanced understanding of i-deals in workgroup settings, extending research on this relevant topic, and offering managerial prescriptions for institutionalizing i-deals as a global strategic human resource management device.

Idiots at Work: Chronicles of Workplace Stupidity

What's the strangest question employers have been asked during an interview? Among the responses:* What is it you people do at this company?* Why aren't you in a more interesting business?* Will the company move my rock collection from California to Maryland?* Does you company have a policy regarding concealed weapons?--from Idiots at Work: Chronicles of Workplace StupidityLeland Gregory once thought crooks, politicians, and lawyers were the greatest nitwits out there, but it turns out that the working masses are packed with the dumb, dumber, and dumbest humans on the face of the planet. Gregory's look at nincompoops, Idiots at Work: Chronicles of Workplace Stupidity, makes it crystal clear that the world's biggest jerks are on the job. Consider these examples:* The woman who sued Eastman Kodak to improve the lighting conditions on her job...in a darkroom?* The Ontario Federation of Labor, which installed a bad boss hotline to get a handle on labor problems--only to have the system crash soon after startup because too many calls came in.* The interviewee who wore a Walkman, explaining that she could listen to the interviewer and the music at the same time.Gregory has made a career out of finding the imbeciles of the world and sharing their antics with the rest of us. His AMP humor compilations What's the Number for 911?, What's the Number for 911 Again?, The Stupid Crook Book, and Hey, Idiot! were all hilarious, but Idiots at Work takes the cake. The book is filled with hilarious tales of moronic managers, office idiots, stupid shareholders, daft decision-makers, poor planners, and other outstanding examples of cubical klutzes.

If Aristotle Ran General Motors: The New Soul Of Business

If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently

Although this book was written with hospital managers in mind it should also be appealing to staff at all levels. It is filled with personal examples and stories that will stimulate conversations on creating the ideal patient experience. It is fairly comprehensive and includes the principles most likely to improve patient perceptions. It reflects a deeper approach to clinical practices by focusing on ways of thinking rather than prescribing actions to implement. Action follows thought, and if our thinking is changed we will find the ways to create a culture that inspires caregivers and reshapes the patient's experience toward a more trusting and compassionate environment for healing to take place.

If Harry Potter Ran General Electric: Leadership Wisdom from the World of the Wizards

However important the magic of wands, brooms, cauldrons, potions, and spells might be to the vivid story telling of [the Harry Potter] books, it is merely incidental to their philosophy of life.... I can't count the number of times I've heard someone in a business context say something like "I wish I could just magically solve all these problems" or "I'll try my best to deal with this, but remember, I'm no magician." What is particularly interesting is that the most difficult problems that the people in Harry's world face are rarely solved with just magic, but rather by the use of intelligence, reasoning, planning, courage, determination, persistence, resourcefulness, creativity, fidelity, friendship, and many other qualities traditionally known by the philosophers in our world as virtues.... The meaning of life is not to be found in elixirs or incantations, secret words or exotic objects with esoteric powers, but in real moral virtue and the magic of what it can help us do..." J. K. Rowling's novels about Harry Potter and the Hogwarts School of Witchcraft and Wizardry have captured the imaginations of people everywhere. In IF HARRY POTTER RAN GENERAL ELECTRIC, bestselling business author Tom Morris (IF ARISTOTLE RAN GENERAL MOTORS) uncovers the values and timeless truths that underlie Rawling's hugely popular books and illuminate the lessons they offer to all of us in our careers and daily lives. But, you say, Harry Potter lives in a world of magic? What can we possibly learn to apply to our own careers and everyday lives? Morris shows that the most difficult problems Harry and his friends face are rarely solved by the use of magic alone. Rather, they are conquered by intelligence, reasoning, determination, creativity, friendship, and a host of other classic virtues-the very qualities, in fact, that make for success in every aspect of our lives. Blending an array of provocative examples from the novels with thought-provoking commentary on contemporary management practices, IF HARRY POTTER RAN GENERAL ELECTRIC offers readers a master's course on leadership and ethics, told in an engaging and insightful way.

If I Can't Have You, No One Can

Lady KillerRichard Namey, 26, drug abuser and woman-beater, had already threatened a previous girlfriend with a gun, but she'd gotten away. Sarah Rodriquez, 21, wasn't so lucky. On April 16, 2002, in Orange County, California, she and her true love, Matt Corbett, 20, were forced off the road by Namey, who shot them both at point-blank range with a .357. Sarah was killed. Corbett was paralyzed for life.Real HeroAfter a 42-mile chase, Namey was finally cornered in a drainage tunnel by a police dog. He pleaded manslaughter, claiming he'd really meant to kill himself in front of Sarah. No deal. The man he faced was not your average deputy district attorney: Dennis Conway had pulled himself out of a wayward life torn by seemingly insurmountable tragedy and into law school. He knew all about guys like Namey--and exactly where to find the holes in his story. The verdict: first-degree murder, life sentence. Score one for the good guys.Includes 16 pages of shocking photos.

If I Had A Water Buffalo: Empowering Others Through Sustainable Lending

An expert in fighting global poverty shares lessons from her travels and outlines a path to help impoverished people achieve self-sufficiency.Dr. Marilyn A. Fitzgerald has travelled the globe working to end world poverty through humanitarian aid and microfinance. With her unique opportunity to observe what works and what doesn’t, she set out to find a system that not only provides resources, but helps people thrive—a way that helps people build a foundation of dignity and self-determination.If I Had a Water Buffalo details Fitzgerald’s journey of discovery from the remote villages and cities of Indonesia to Eastern Europe, South America, Bangladesh, and beyond. Fitzgerald begins her book by recounting the ongoing cycle of visiting international humanitarian projects and then returning home to solicit the funds and resources needed to support those projects. Then, during a trip to a village in Indonesia, a man’s request for a water buffalo inspired Fitzgerald to find a better way.In If I Had a Water Buffalo, Fitzgerald shares the lessons she learned both in academia and in the world—lessons that can be adopted by businesses, institutions, schools, parents, and individuals seeking to help lift people around the world out of poverty.

If I Understood You, Would I Have This Look on My Face?: My Adventures in the Art and Science of Relating and Communicating

<P>Alan Alda, the award-winning actor and bestselling author, tells us the fascinating story of his quest to learn how to communicate better, and to teach others to do the same. With his trademark humor and candor, he explores how to develop empathy as the key factor. Alan Alda has been on a decades-long journey to discover new ways to help people communicate and relate to one another more effectively. <P>If I Understood You, Would I Have This Look on My Face? is the warm, witty, and informative chronicle of how Alda found inspiration in everything from cutting-edge science to classic acting methods. His search began when he was host of PBS’s Scientific American Frontiers, where he interviewed thousands of scientists and developed a knack for helping them communicate complex ideas in ways a wide audience could understand—and Alda wondered if those techniques held a clue to better communication for the rest of us. <P>In his wry and wise voice, Alda reflects on moments of miscommunication in his own life, when an absence of understanding resulted in problems both big and small. He guides us through his discoveries, showing how communication can be improved through learning to relate to the other person: listening with our eyes, looking for clues in another’s face, using the power of a compelling story, avoiding jargon, and reading another person so well that you become “in sync” with them, and know what they are thinking and feeling—especially when you’re talking about the hard stuff. <P>Drawing on improvisation training, theater, and storytelling techniques from a life of acting, and with insights from recent scientific studies, Alda describes ways we can build empathy, nurture our innate mind-reading abilities, and improve the way we relate and talk with others. Exploring empathy-boosting games and exercises, If I Understood You is a funny, thought-provoking guide that can be used by all of us, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond. <P><b>A New York Times Bestseller</b>